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ON (ONON) Competitors

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$27.25 -0.74 (-2.65%)
Closing price 09/8/2026 03:59 PM Eastern
Extended Trading
$27.41 +0.16 (+0.58%)
As of 05:42 AM Eastern
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ONON vs. NKE, DECK, BIRK, CROX, and SHOO

Should you buy ON stock or one of its competitors? ON's main competitors and comparable companies include NIKE (NKE), Deckers Outdoor (DECK), Birkenstock (BIRK), Crocs (CROX), and Steven Madden (SHOO). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "footwear" industry.

How does ON compare to NIKE?

ON (NYSE:ONON) and NIKE (NYSE:NKE) are both large-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, earnings, dividends, institutional ownership, profitability, analyst recommendations, risk and media sentiment.

ON has a net margin of 12.09% compared to NIKE's net margin of 6.70%. ON's return on equity of 22.92% beat NIKE's return on equity.

Company Net Margins Return on Equity Return on Assets
ON12.09% 22.92% 13.33%
NIKE 6.70%16.54%6.21%

ON has a beta of 2.08, indicating that its stock price is 108% more volatile than the broader market. Comparatively, NIKE has a beta of 1.1, indicating that its stock price is 10% more volatile than the broader market.

ON currently has a consensus price target of $46.78, indicating a potential upside of 71.70%. NIKE has a consensus price target of $52.29, indicating a potential upside of 37.45%. Given ON's stronger consensus rating and higher probable upside, research analysts plainly believe ON is more favorable than NIKE.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
2 Sell rating(s)
5 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.69
NIKE
5 Sell rating(s)
20 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.24

36.4% of ON shares are owned by institutional investors. Comparatively, 64.3% of NIKE shares are owned by institutional investors. 68.6% of ON shares are owned by insiders. Comparatively, 1.1% of NIKE shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

NIKE has higher revenue and earnings than ON. NIKE is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.22B5.40$245.87M$1.4718.54
NIKE$46.40B1.22$3.11B$2.0918.20

In the previous week, NIKE had 37 more articles in the media than ON. MarketBeat recorded 45 mentions for NIKE and 8 mentions for ON. NIKE's average media sentiment score of 0.31 beat ON's score of 0.20 indicating that NIKE is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
3 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
NIKE
17 Very Positive mention(s)
3 Positive mention(s)
15 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Neutral

Summary

ON beats NIKE on 10 of the 16 factors compared between the two stocks.

How does ON compare to Deckers Outdoor?

ON (NYSE:ONON) and Deckers Outdoor (NYSE:DECK) are both large-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, dividends, institutional ownership, valuation, analyst recommendations, media sentiment, profitability and earnings.

Deckers Outdoor has higher revenue and earnings than ON. Deckers Outdoor is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.22B5.40$245.87M$1.4718.54
Deckers Outdoor$5.47B2.05$1.02B$7.0511.70

ON presently has a consensus target price of $46.78, indicating a potential upside of 71.70%. Deckers Outdoor has a consensus target price of $114.80, indicating a potential upside of 39.12%. Given ON's stronger consensus rating and higher probable upside, research analysts clearly believe ON is more favorable than Deckers Outdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
2 Sell rating(s)
5 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.69
Deckers Outdoor
3 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.24

36.4% of ON shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 68.6% of ON shares are held by company insiders. Comparatively, 0.4% of Deckers Outdoor shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, Deckers Outdoor had 10 more articles in the media than ON. MarketBeat recorded 18 mentions for Deckers Outdoor and 8 mentions for ON. Deckers Outdoor's average media sentiment score of 1.12 beat ON's score of 0.20 indicating that Deckers Outdoor is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
3 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Deckers Outdoor
11 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ON has a beta of 2.08, indicating that its share price is 108% more volatile than the broader market. Comparatively, Deckers Outdoor has a beta of 1.15, indicating that its share price is 15% more volatile than the broader market.

Deckers Outdoor has a net margin of 18.54% compared to ON's net margin of 12.09%. Deckers Outdoor's return on equity of 41.51% beat ON's return on equity.

Company Net Margins Return on Equity Return on Assets
ON12.09% 22.92% 13.33%
Deckers Outdoor 18.54%41.51%26.55%

Summary

Deckers Outdoor beats ON on 9 of the 17 factors compared between the two stocks.

How does ON compare to Birkenstock?

ON (NYSE:ONON) and Birkenstock (NYSE:BIRK) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their earnings, institutional ownership, risk, dividends, valuation, profitability, media sentiment and analyst recommendations.

ON has a beta of 2.08, indicating that its stock price is 108% more volatile than the broader market. Comparatively, Birkenstock has a beta of 1.28, indicating that its stock price is 28% more volatile than the broader market.

Birkenstock has a net margin of 14.82% compared to ON's net margin of 12.09%. ON's return on equity of 22.92% beat Birkenstock's return on equity.

Company Net Margins Return on Equity Return on Assets
ON12.09% 22.92% 13.33%
Birkenstock 14.82%13.36%7.21%

Birkenstock has lower revenue, but higher earnings than ON. Birkenstock is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.22B5.40$245.87M$1.4718.54
Birkenstock$2.32B2.50$385.46M$2.1315.29

ON presently has a consensus price target of $46.78, suggesting a potential upside of 71.70%. Birkenstock has a consensus price target of $52.79, suggesting a potential upside of 62.12%. Given ON's stronger consensus rating and higher probable upside, equities analysts clearly believe ON is more favorable than Birkenstock.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
2 Sell rating(s)
5 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.69
Birkenstock
0 Sell rating(s)
6 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.68

36.4% of ON shares are held by institutional investors. Comparatively, 19.9% of Birkenstock shares are held by institutional investors. 68.6% of ON shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Birkenstock had 1 more articles in the media than ON. MarketBeat recorded 9 mentions for Birkenstock and 8 mentions for ON. Birkenstock's average media sentiment score of 0.58 beat ON's score of 0.20 indicating that Birkenstock is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
3 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Birkenstock
3 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

ON beats Birkenstock on 12 of the 17 factors compared between the two stocks.

How does ON compare to Crocs?

Crocs (NASDAQ:CROX) and ON (NYSE:ONON) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their media sentiment, earnings, analyst recommendations, dividends, risk, institutional ownership, profitability and valuation.

In the previous week, ON had 1 more articles in the media than Crocs. MarketBeat recorded 8 mentions for ON and 7 mentions for Crocs. Crocs' average media sentiment score of 1.22 beat ON's score of 0.20 indicating that Crocs is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Crocs
5 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ON
3 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

93.4% of Crocs shares are owned by institutional investors. Comparatively, 36.4% of ON shares are owned by institutional investors. 3.1% of Crocs shares are owned by company insiders. Comparatively, 68.6% of ON shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Crocs has a beta of 1.52, meaning that its stock price is 52% more volatile than the broader market. Comparatively, ON has a beta of 2.08, meaning that its stock price is 108% more volatile than the broader market.

Crocs currently has a consensus price target of $139.10, indicating a potential upside of 21.64%. ON has a consensus price target of $46.78, indicating a potential upside of 71.70%. Given ON's stronger consensus rating and higher probable upside, analysts clearly believe ON is more favorable than Crocs.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Crocs
2 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.50
ON
2 Sell rating(s)
5 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.69

ON has lower revenue, but higher earnings than Crocs. Crocs is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Crocs$4.05B1.35-$81.20M$11.579.88
ON$3.22B5.40$245.87M$1.4718.54

Crocs has a net margin of 14.64% compared to ON's net margin of 12.09%. Crocs' return on equity of 47.75% beat ON's return on equity.

Company Net Margins Return on Equity Return on Assets
Crocs14.64% 47.75% 15.20%
ON 12.09%22.92%13.33%

Summary

ON beats Crocs on 9 of the 16 factors compared between the two stocks.

How does ON compare to Steven Madden?

Steven Madden (NASDAQ:SHOO) and ON (NYSE:ONON) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, risk, earnings, dividends, valuation, analyst recommendations, institutional ownership and media sentiment.

99.9% of Steven Madden shares are held by institutional investors. Comparatively, 36.4% of ON shares are held by institutional investors. 2.2% of Steven Madden shares are held by company insiders. Comparatively, 68.6% of ON shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

ON has higher revenue and earnings than Steven Madden. ON is trading at a lower price-to-earnings ratio than Steven Madden, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Steven Madden$2.52B1.25$44.66M$1.9921.69
ON$3.22B5.40$245.87M$1.4718.54

Steven Madden presently has a consensus target price of $51.80, indicating a potential upside of 20.02%. ON has a consensus target price of $46.78, indicating a potential upside of 71.70%. Given ON's stronger consensus rating and higher possible upside, analysts clearly believe ON is more favorable than Steven Madden.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Steven Madden
1 Sell rating(s)
3 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.50
ON
2 Sell rating(s)
5 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.69

Steven Madden has a beta of 1.15, meaning that its stock price is 15% more volatile than the broader market. Comparatively, ON has a beta of 2.08, meaning that its stock price is 108% more volatile than the broader market.

In the previous week, ON had 7 more articles in the media than Steven Madden. MarketBeat recorded 8 mentions for ON and 1 mentions for Steven Madden. Steven Madden's average media sentiment score of 1.76 beat ON's score of 0.20 indicating that Steven Madden is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Steven Madden
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
ON
3 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

ON has a net margin of 12.09% compared to Steven Madden's net margin of 5.23%. ON's return on equity of 22.92% beat Steven Madden's return on equity.

Company Net Margins Return on Equity Return on Assets
Steven Madden5.23% 13.85% 6.67%
ON 12.09%22.92%13.33%

Summary

ON beats Steven Madden on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ONON and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ONON vs. The Competition

MetricONTextiles, Apparel & Luxury Goods IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$17.86B$10.71B$12.94B$23.62B
Dividend YieldN/A2.81%51.61%3.73%
P/E Ratio18.5423.1845.9929.07
Price / Sales5.409.5491.51103.81
Price / Cash47.73187.9428.8333.53
Price / Book8.823.674.164.79
Net Income$245.87M$462.82M$444.61M$1.07B
7 Day Performance-1.88%-0.83%-0.42%-0.02%
1 Month Performance-27.41%-7.44%-3.29%-1.40%
1 Year Performance-38.62%8.48%-5.13%12.56%

ON Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ONON
ON
4.9979 of 5 stars
$27.25
-2.7%
$46.78
+71.7%
-39.8%$17.86B$3.22B18.543,963
NKE
NIKE
4.9292 of 5 stars
$38.12
-2.4%
$52.94
+38.9%
-48.7%$57.95B$46.40B18.2473,000
DECK
Deckers Outdoor
4.2228 of 5 stars
$84.51
-3.0%
$117.16
+38.6%
-29.6%$11.86B$5.47B11.996,000
BIRK
Birkenstock
4.756 of 5 stars
$34.14
-2.2%
$53.91
+57.9%
-33.3%$6.21B$2.32B16.008,400
CROX
Crocs
4.5221 of 5 stars
$115.28
-4.2%
$139.10
+20.7%
+31.2%$5.53B$4.05B9.968,010

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This page (NYSE:ONON) was last updated on 9/9/2026 by MarketBeat.com Staff.
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