Go Pro

ON (ONON) Competitors

ON logo
$27.15 +0.39 (+1.46%)
Closing price 09/16/2026 03:59 PM Eastern
Extended Trading
$27.58 +0.42 (+1.56%)
As of 05:30 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

ONON vs. NKE, DECK, BIRK, CROX, and SHOO

Should you buy ON stock or one of its competitors? ON's main competitors and comparable companies include NIKE (NKE), Deckers Outdoor (DECK), Birkenstock (BIRK), Crocs (CROX), and Steven Madden (SHOO). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "footwear" industry.

How does ON compare to NIKE?

NIKE (NYSE:NKE) and ON (NYSE:ONON) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, dividends, profitability, analyst recommendations, institutional ownership, media sentiment, risk and valuation.

NIKE has higher revenue and earnings than ON. NIKE is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIKE$46.40B1.15$3.11B$2.0917.14
ON$3.64B4.76$245.87M$1.4718.47

In the previous week, NIKE had 42 more articles in the media than ON. MarketBeat recorded 64 mentions for NIKE and 22 mentions for ON. ON's average media sentiment score of 0.35 beat NIKE's score of 0.11 indicating that ON is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NIKE
18 Very Positive mention(s)
7 Positive mention(s)
16 Neutral mention(s)
15 Negative mention(s)
3 Very Negative mention(s)
Neutral
ON
5 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

NIKE has a beta of 1.1, indicating that its stock price is 10% more volatile than the broader market. Comparatively, ON has a beta of 2.08, indicating that its stock price is 108% more volatile than the broader market.

NIKE presently has a consensus target price of $49.09, indicating a potential upside of 37.08%. ON has a consensus target price of $44.75, indicating a potential upside of 64.81%. Given ON's stronger consensus rating and higher probable upside, analysts plainly believe ON is more favorable than NIKE.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIKE
6 Sell rating(s)
21 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.14
ON
2 Sell rating(s)
5 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.74

64.3% of NIKE shares are held by institutional investors. Comparatively, 36.4% of ON shares are held by institutional investors. 1.1% of NIKE shares are held by company insiders. Comparatively, 68.6% of ON shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

ON has a net margin of 12.09% compared to NIKE's net margin of 6.70%. ON's return on equity of 22.92% beat NIKE's return on equity.

Company Net Margins Return on Equity Return on Assets
NIKE6.70% 16.54% 6.21%
ON 12.09%22.92%13.33%

Summary

ON beats NIKE on 12 of the 17 factors compared between the two stocks.

How does ON compare to Deckers Outdoor?

Deckers Outdoor (NYSE:DECK) and ON (NYSE:ONON) are both large-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, profitability, valuation, earnings, institutional ownership and risk.

Deckers Outdoor has higher revenue and earnings than ON. Deckers Outdoor is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deckers Outdoor$5.47B1.94$1.02B$7.0511.07
ON$3.64B4.76$245.87M$1.4718.47

Deckers Outdoor has a beta of 1.15, meaning that its stock price is 15% more volatile than the broader market. Comparatively, ON has a beta of 2.08, meaning that its stock price is 108% more volatile than the broader market.

Deckers Outdoor has a net margin of 18.54% compared to ON's net margin of 12.09%. Deckers Outdoor's return on equity of 41.51% beat ON's return on equity.

Company Net Margins Return on Equity Return on Assets
Deckers Outdoor18.54% 41.51% 26.55%
ON 12.09%22.92%13.33%

In the previous week, ON had 3 more articles in the media than Deckers Outdoor. MarketBeat recorded 22 mentions for ON and 19 mentions for Deckers Outdoor. Deckers Outdoor's average media sentiment score of 0.88 beat ON's score of 0.35 indicating that Deckers Outdoor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Deckers Outdoor
8 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
ON
5 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

97.8% of Deckers Outdoor shares are owned by institutional investors. Comparatively, 36.4% of ON shares are owned by institutional investors. 0.4% of Deckers Outdoor shares are owned by company insiders. Comparatively, 68.6% of ON shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Deckers Outdoor currently has a consensus price target of $114.80, suggesting a potential upside of 47.07%. ON has a consensus price target of $44.75, suggesting a potential upside of 64.81%. Given ON's stronger consensus rating and higher probable upside, analysts clearly believe ON is more favorable than Deckers Outdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deckers Outdoor
3 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.24
ON
2 Sell rating(s)
5 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.74

Summary

ON beats Deckers Outdoor on 9 of the 17 factors compared between the two stocks.

How does ON compare to Birkenstock?

ON (NYSE:ONON) and Birkenstock (NYSE:BIRK) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, dividends, analyst recommendations, earnings, risk, profitability and valuation.

36.4% of ON shares are owned by institutional investors. Comparatively, 19.9% of Birkenstock shares are owned by institutional investors. 68.6% of ON shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Birkenstock has a net margin of 14.82% compared to ON's net margin of 12.09%. ON's return on equity of 22.92% beat Birkenstock's return on equity.

Company Net Margins Return on Equity Return on Assets
ON12.09% 22.92% 13.33%
Birkenstock 14.82%13.36%7.21%

ON presently has a consensus price target of $44.75, indicating a potential upside of 64.81%. Birkenstock has a consensus price target of $52.50, indicating a potential upside of 72.62%. Given Birkenstock's higher probable upside, analysts clearly believe Birkenstock is more favorable than ON.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
2 Sell rating(s)
5 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.74
Birkenstock
0 Sell rating(s)
6 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.68

In the previous week, ON had 10 more articles in the media than Birkenstock. MarketBeat recorded 22 mentions for ON and 12 mentions for Birkenstock. ON's average media sentiment score of 0.35 beat Birkenstock's score of 0.14 indicating that ON is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
5 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
Birkenstock
2 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

ON has a beta of 2.08, indicating that its share price is 108% more volatile than the broader market. Comparatively, Birkenstock has a beta of 1.28, indicating that its share price is 28% more volatile than the broader market.

Birkenstock has lower revenue, but higher earnings than ON. Birkenstock is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.64B4.76$245.87M$1.4718.47
Birkenstock$2.32B2.33$385.46M$2.1314.28

Summary

ON beats Birkenstock on 13 of the 17 factors compared between the two stocks.

How does ON compare to Crocs?

ON (NYSE:ONON) and Crocs (NASDAQ:CROX) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, earnings, analyst recommendations, dividends, valuation, institutional ownership, profitability and risk.

Crocs has a net margin of 14.64% compared to ON's net margin of 12.09%. Crocs' return on equity of 47.75% beat ON's return on equity.

Company Net Margins Return on Equity Return on Assets
ON12.09% 22.92% 13.33%
Crocs 14.64%47.75%15.20%

ON currently has a consensus target price of $44.75, indicating a potential upside of 64.81%. Crocs has a consensus target price of $139.10, indicating a potential upside of 20.54%. Given ON's stronger consensus rating and higher probable upside, analysts plainly believe ON is more favorable than Crocs.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
2 Sell rating(s)
5 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.74
Crocs
2 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.50

ON has a beta of 2.08, meaning that its share price is 108% more volatile than the broader market. Comparatively, Crocs has a beta of 1.52, meaning that its share price is 52% more volatile than the broader market.

36.4% of ON shares are held by institutional investors. Comparatively, 93.4% of Crocs shares are held by institutional investors. 68.6% of ON shares are held by company insiders. Comparatively, 3.1% of Crocs shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, ON had 9 more articles in the media than Crocs. MarketBeat recorded 22 mentions for ON and 13 mentions for Crocs. Crocs' average media sentiment score of 1.38 beat ON's score of 0.35 indicating that Crocs is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
5 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
Crocs
9 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ON has higher earnings, but lower revenue than Crocs. Crocs is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.64B4.76$245.87M$1.4718.47
Crocs$4.04B1.37-$81.20M$11.579.97

Summary

ON beats Crocs on 10 of the 17 factors compared between the two stocks.

How does ON compare to Steven Madden?

ON (NYSE:ONON) and Steven Madden (NASDAQ:SHOO) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, risk, earnings, media sentiment, dividends and valuation.

36.4% of ON shares are held by institutional investors. Comparatively, 99.9% of Steven Madden shares are held by institutional investors. 68.6% of ON shares are held by company insiders. Comparatively, 2.2% of Steven Madden shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

ON currently has a consensus target price of $44.75, indicating a potential upside of 64.81%. Steven Madden has a consensus target price of $51.80, indicating a potential upside of 24.79%. Given ON's stronger consensus rating and higher probable upside, equities analysts plainly believe ON is more favorable than Steven Madden.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
2 Sell rating(s)
5 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.74
Steven Madden
1 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.60

ON has a net margin of 12.09% compared to Steven Madden's net margin of 5.23%. ON's return on equity of 22.92% beat Steven Madden's return on equity.

Company Net Margins Return on Equity Return on Assets
ON12.09% 22.92% 13.33%
Steven Madden 5.23%13.85%6.67%

ON has a beta of 2.08, meaning that its share price is 108% more volatile than the broader market. Comparatively, Steven Madden has a beta of 1.15, meaning that its share price is 15% more volatile than the broader market.

In the previous week, ON had 16 more articles in the media than Steven Madden. MarketBeat recorded 22 mentions for ON and 6 mentions for Steven Madden. Steven Madden's average media sentiment score of 1.27 beat ON's score of 0.35 indicating that Steven Madden is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
5 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
Steven Madden
1 Very Positive mention(s)
3 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ON has higher revenue and earnings than Steven Madden. ON is trading at a lower price-to-earnings ratio than Steven Madden, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.64B4.76$245.87M$1.4718.47
Steven Madden$2.52B1.20$44.66M$1.9920.86

Summary

ON beats Steven Madden on 13 of the 17 factors compared between the two stocks.

Get ON News Delivered to You Automatically

Sign up to receive the latest news and ratings for ONON and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ONON and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

ONON vs. The Competition

MetricONTextiles, Apparel & Luxury Goods IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$17.08B$10.09B$12.49B$23.16B
Dividend YieldN/A2.74%59.87%3.59%
P/E Ratio18.4722.1444.3128.22
Price / Sales4.769.4293.0920.04
Price / Cash45.63188.9128.4733.71
Price / Book8.793.643.964.66
Net Income$245.87M$462.82M$445.74M$1.07B
7 Day Performance1.21%0.31%-1.05%-1.25%
1 Month Performance-13.20%-6.39%-4.63%-4.31%
1 Year Performance-38.01%3.51%-7.55%8.36%

ON Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ONON
ON
4.9777 of 5 stars
$27.15
+1.5%
$44.75
+64.8%
-36.8%$17.08B$3.64B18.473,963
NKE
NIKE
4.8444 of 5 stars
$38.04
-0.9%
$52.29
+37.5%
-50.8%$56.97B$46.40B18.2073,000
DECK
Deckers Outdoor
4.1425 of 5 stars
$82.52
-3.8%
$114.80
+39.1%
-34.2%$11.69B$5.47B11.706,000
BIRK
Birkenstock
4.5234 of 5 stars
$32.57
-4.2%
$52.79
+62.1%
-33.3%$6.05B$2.27B15.268,400
CROX
Crocs
4.6271 of 5 stars
$114.35
-2.7%
$139.10
+21.6%
+46.1%$5.63B$4.05B9.888,010

Related Companies and Tools


This page (NYSE:ONON) was last updated on 9/17/2026 by MarketBeat.com Staff.
From Our Partners