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ON (ONON) Competitors

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$29.01 -0.22 (-0.75%)
Closing price 03:59 PM Eastern
Extended Trading
$29.05 +0.04 (+0.13%)
As of 08:00 PM Eastern
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ONON vs. NKE, DECK, BIRK, CROX, and SHOO

Should you buy ON stock or one of its competitors? ON's main competitors and comparable companies include NIKE (NKE), Deckers Outdoor (DECK), Birkenstock (BIRK), Crocs (CROX), and Steven Madden (SHOO). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "footwear" industry.

How does ON compare to NIKE?

ON (NYSE:ONON) and NIKE (NYSE:NKE) are both large-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, media sentiment, profitability, analyst recommendations, institutional ownership, earnings, dividends and risk.

ON currently has a consensus target price of $48.57, suggesting a potential upside of 67.43%. NIKE has a consensus target price of $52.94, suggesting a potential upside of 38.09%. Given ON's stronger consensus rating and higher probable upside, research analysts plainly believe ON is more favorable than NIKE.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
1 Sell rating(s)
5 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.76
NIKE
4 Sell rating(s)
20 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.27

36.4% of ON shares are held by institutional investors. Comparatively, 64.3% of NIKE shares are held by institutional investors. 68.6% of ON shares are held by insiders. Comparatively, 1.1% of NIKE shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, NIKE had 37 more articles in the media than ON. MarketBeat recorded 46 mentions for NIKE and 9 mentions for ON. ON's average media sentiment score of 0.49 beat NIKE's score of 0.26 indicating that ON is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
5 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
NIKE
14 Very Positive mention(s)
8 Positive mention(s)
5 Neutral mention(s)
11 Negative mention(s)
7 Very Negative mention(s)
Neutral

ON has a beta of 2.12, indicating that its share price is 112% more volatile than the broader market. Comparatively, NIKE has a beta of 1.11, indicating that its share price is 11% more volatile than the broader market.

NIKE has higher revenue and earnings than ON. NIKE is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.64B5.09$245.87M$1.4719.73
NIKE$46.40B1.23$3.11B$2.0918.34

ON has a net margin of 12.09% compared to NIKE's net margin of 6.70%. ON's return on equity of 22.92% beat NIKE's return on equity.

Company Net Margins Return on Equity Return on Assets
ON12.09% 22.92% 13.33%
NIKE 6.70%16.54%6.21%

Summary

ON beats NIKE on 11 of the 16 factors compared between the two stocks.

How does ON compare to Deckers Outdoor?

Deckers Outdoor (NYSE:DECK) and ON (NYSE:ONON) are both large-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, risk, institutional ownership, earnings, profitability, dividends, valuation and analyst recommendations.

97.8% of Deckers Outdoor shares are owned by institutional investors. Comparatively, 36.4% of ON shares are owned by institutional investors. 0.4% of Deckers Outdoor shares are owned by insiders. Comparatively, 68.6% of ON shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Deckers Outdoor presently has a consensus target price of $117.16, suggesting a potential upside of 36.01%. ON has a consensus target price of $48.57, suggesting a potential upside of 67.43%. Given ON's stronger consensus rating and higher possible upside, analysts plainly believe ON is more favorable than Deckers Outdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29
ON
1 Sell rating(s)
5 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.76

Deckers Outdoor has a net margin of 18.54% compared to ON's net margin of 12.09%. Deckers Outdoor's return on equity of 41.51% beat ON's return on equity.

Company Net Margins Return on Equity Return on Assets
Deckers Outdoor18.54% 41.51% 26.55%
ON 12.09%22.92%13.33%

Deckers Outdoor has higher revenue and earnings than ON. Deckers Outdoor is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deckers Outdoor$5.47B2.14$1.02B$7.0512.22
ON$3.64B5.09$245.87M$1.4719.73

In the previous week, Deckers Outdoor had 22 more articles in the media than ON. MarketBeat recorded 31 mentions for Deckers Outdoor and 9 mentions for ON. Deckers Outdoor's average media sentiment score of 1.35 beat ON's score of 0.49 indicating that Deckers Outdoor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Deckers Outdoor
25 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ON
5 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Deckers Outdoor has a beta of 1.17, indicating that its share price is 17% more volatile than the broader market. Comparatively, ON has a beta of 2.12, indicating that its share price is 112% more volatile than the broader market.

Summary

Deckers Outdoor beats ON on 9 of the 17 factors compared between the two stocks.

How does ON compare to Birkenstock?

ON (NYSE:ONON) and Birkenstock (NYSE:BIRK) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, dividends, valuation, earnings, analyst recommendations, media sentiment, risk and institutional ownership.

Birkenstock has lower revenue, but higher earnings than ON. Birkenstock is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.64B5.09$245.87M$1.4719.73
Birkenstock$2.32B2.70$385.46M$2.1316.52

ON has a beta of 2.12, meaning that its stock price is 112% more volatile than the broader market. Comparatively, Birkenstock has a beta of 1.3, meaning that its stock price is 30% more volatile than the broader market.

36.4% of ON shares are owned by institutional investors. Comparatively, 19.9% of Birkenstock shares are owned by institutional investors. 68.6% of ON shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Birkenstock had 3 more articles in the media than ON. MarketBeat recorded 12 mentions for Birkenstock and 9 mentions for ON. Birkenstock's average media sentiment score of 0.56 beat ON's score of 0.49 indicating that Birkenstock is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
5 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Birkenstock
5 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ON presently has a consensus price target of $48.57, indicating a potential upside of 67.43%. Birkenstock has a consensus price target of $53.91, indicating a potential upside of 53.19%. Given ON's stronger consensus rating and higher probable upside, analysts plainly believe ON is more favorable than Birkenstock.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
1 Sell rating(s)
5 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.76
Birkenstock
1 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.67

Birkenstock has a net margin of 14.82% compared to ON's net margin of 12.09%. ON's return on equity of 22.92% beat Birkenstock's return on equity.

Company Net Margins Return on Equity Return on Assets
ON12.09% 22.92% 13.33%
Birkenstock 14.82%13.36%7.21%

Summary

ON beats Birkenstock on 12 of the 17 factors compared between the two stocks.

How does ON compare to Crocs?

ON (NYSE:ONON) and Crocs (NASDAQ:CROX) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, profitability, risk, earnings, dividends and valuation.

ON has higher earnings, but lower revenue than Crocs. Crocs is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.64B5.09$245.87M$1.4719.73
Crocs$4.04B1.44-$81.20M$11.5710.52

ON presently has a consensus price target of $48.57, indicating a potential upside of 67.43%. Crocs has a consensus price target of $139.10, indicating a potential upside of 14.31%. Given ON's stronger consensus rating and higher possible upside, equities analysts clearly believe ON is more favorable than Crocs.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
1 Sell rating(s)
5 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.76
Crocs
2 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.50

Crocs has a net margin of 14.64% compared to ON's net margin of 12.09%. Crocs' return on equity of 47.75% beat ON's return on equity.

Company Net Margins Return on Equity Return on Assets
ON12.09% 22.92% 13.33%
Crocs 14.64%47.75%15.20%

ON has a beta of 2.12, suggesting that its share price is 112% more volatile than the broader market. Comparatively, Crocs has a beta of 1.53, suggesting that its share price is 53% more volatile than the broader market.

36.4% of ON shares are owned by institutional investors. Comparatively, 93.4% of Crocs shares are owned by institutional investors. 68.6% of ON shares are owned by company insiders. Comparatively, 3.1% of Crocs shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Crocs had 8 more articles in the media than ON. MarketBeat recorded 17 mentions for Crocs and 9 mentions for ON. Crocs' average media sentiment score of 1.48 beat ON's score of 0.49 indicating that Crocs is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
5 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Crocs
15 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

ON and Crocs tied by winning 8 of the 16 factors compared between the two stocks.

How does ON compare to Steven Madden?

ON (NYSE:ONON) and Steven Madden (NASDAQ:SHOO) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, earnings, profitability, institutional ownership, valuation, media sentiment and analyst recommendations.

ON currently has a consensus price target of $48.57, suggesting a potential upside of 67.43%. Steven Madden has a consensus price target of $49.75, suggesting a potential upside of 11.32%. Given ON's stronger consensus rating and higher probable upside, equities research analysts clearly believe ON is more favorable than Steven Madden.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
1 Sell rating(s)
5 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.76
Steven Madden
1 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.44

ON has higher revenue and earnings than Steven Madden. ON is trading at a lower price-to-earnings ratio than Steven Madden, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.64B5.09$245.87M$1.4719.73
Steven Madden$2.52B1.30$44.66M$1.9922.46

ON has a beta of 2.12, suggesting that its stock price is 112% more volatile than the broader market. Comparatively, Steven Madden has a beta of 1.14, suggesting that its stock price is 14% more volatile than the broader market.

ON has a net margin of 12.09% compared to Steven Madden's net margin of 5.23%. ON's return on equity of 22.92% beat Steven Madden's return on equity.

Company Net Margins Return on Equity Return on Assets
ON12.09% 22.92% 13.33%
Steven Madden 5.23%13.85%6.67%

In the previous week, Steven Madden had 7 more articles in the media than ON. MarketBeat recorded 16 mentions for Steven Madden and 9 mentions for ON. Steven Madden's average media sentiment score of 0.76 beat ON's score of 0.49 indicating that Steven Madden is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
5 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Steven Madden
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

36.4% of ON shares are owned by institutional investors. Comparatively, 99.9% of Steven Madden shares are owned by institutional investors. 68.6% of ON shares are owned by insiders. Comparatively, 2.2% of Steven Madden shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

ON beats Steven Madden on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ONON and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ONON vs. The Competition

MetricONTextiles, Apparel & Luxury Goods IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$18.65B$11.20B$13.12B$24.32B
Dividend YieldN/A2.77%56.32%3.71%
P/E Ratio19.7323.8844.2826.20
Price / Sales5.099.8692.6820.77
Price / Cash49.84188.1129.0733.18
Price / Book7.653.605.937.68
Net Income$245.87M$466.75M$445.86M$1.07B
7 Day Performance-3.14%0.31%-0.26%0.43%
1 Month Performance-21.94%-1.73%0.47%2.10%
1 Year Performance-35.82%11.25%-2.72%14.16%

ON Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ONON
ON
4.9981 of 5 stars
$29.01
-0.8%
$48.57
+67.4%
-35.2%$18.65B$3.64B19.733,963
NKE
NIKE
4.9402 of 5 stars
$40.06
+2.5%
$53.53
+33.6%
-51.0%$57.99B$46.40B19.1773,000
DECK
Deckers Outdoor
4.3114 of 5 stars
$89.52
-0.7%
$117.16
+30.9%
-21.3%$12.68B$5.47B12.706,000
BIRK
Birkenstock
4.826 of 5 stars
$37.29
-1.5%
$53.91
+44.6%
-30.2%$7.24B$2.32B17.478,400
CROX
Crocs
4.1556 of 5 stars
$128.66
-1.0%
$139.10
+8.1%
+44.7%$6.32B$4.04B11.128,010

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This page (NYSE:ONON) was last updated on 8/27/2026 by MarketBeat.com Staff.
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