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ON (ONON) Competitors

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$32.86 -0.27 (-0.80%)
As of 12:47 PM Eastern
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ONON vs. NKE, DECK, CROX, BIRK, and SHOO

Should you buy ON stock or one of its competitors? ON's main competitors and comparable companies include NIKE (NKE), Deckers Outdoor (DECK), Crocs (CROX), Birkenstock (BIRK), and Steven Madden (SHOO). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "footwear" industry.

How does ON compare to NIKE?

ON (NYSE:ONON) and NIKE (NYSE:NKE) are both large-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, media sentiment, dividends, institutional ownership and earnings.

ON currently has a consensus price target of $43.17, suggesting a potential upside of 30.42%. NIKE has a consensus price target of $41.19, suggesting a potential upside of 19.04%. Given ON's stronger consensus rating and higher probable upside, equities research analysts clearly believe ON is more favorable than NIKE.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
2 Sell rating(s)
4 Hold rating(s)
20 Buy rating(s)
2 Strong Buy rating(s)
2.79
NIKE
10 Sell rating(s)
21 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
1.97

ON has a beta of 2.08, indicating that its stock price is 108% more volatile than the broader market. Comparatively, NIKE has a beta of 1.09, indicating that its stock price is 9% more volatile than the broader market.

ON has a net margin of 12.09% compared to NIKE's net margin of 6.74%. ON's return on equity of 22.92% beat NIKE's return on equity.

Company Net Margins Return on Equity Return on Assets
ON12.09% 22.92% 13.33%
NIKE 6.74%15.94%6.15%

36.4% of ON shares are owned by institutional investors. Comparatively, 64.3% of NIKE shares are owned by institutional investors. 1.1% of NIKE shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

NIKE has higher revenue and earnings than ON. NIKE is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.64B5.81$245.87M$1.4722.51
NIKE$45.89B1.12$3.11B$2.0816.64

In the previous week, NIKE had 158 more articles in the media than ON. MarketBeat recorded 168 mentions for NIKE and 10 mentions for ON. ON's average media sentiment score of 0.74 beat NIKE's score of -0.14 indicating that ON is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
3 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
NIKE
18 Very Positive mention(s)
26 Positive mention(s)
52 Neutral mention(s)
53 Negative mention(s)
8 Very Negative mention(s)
Neutral

Summary

ON beats NIKE on 11 of the 17 factors compared between the two stocks.

How does ON compare to Deckers Outdoor?

Deckers Outdoor (NYSE:DECK) and ON (NYSE:ONON) are both large-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, analyst recommendations, earnings, dividends, institutional ownership, media sentiment and profitability.

Deckers Outdoor has higher revenue and earnings than ON. Deckers Outdoor is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deckers Outdoor$5.47B2.03$1.02B$7.0511.58
ON$3.64B5.81$245.87M$1.4722.51

In the previous week, Deckers Outdoor had 1 more articles in the media than ON. MarketBeat recorded 11 mentions for Deckers Outdoor and 10 mentions for ON. ON's average media sentiment score of 0.74 beat Deckers Outdoor's score of 0.29 indicating that ON is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Deckers Outdoor
3 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral
ON
3 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Deckers Outdoor presently has a consensus price target of $114.42, suggesting a potential upside of 40.16%. ON has a consensus price target of $43.17, suggesting a potential upside of 30.42%. Given Deckers Outdoor's higher possible upside, analysts plainly believe Deckers Outdoor is more favorable than ON.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deckers Outdoor
3 Sell rating(s)
12 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.25
ON
2 Sell rating(s)
4 Hold rating(s)
20 Buy rating(s)
2 Strong Buy rating(s)
2.79

Deckers Outdoor has a net margin of 18.54% compared to ON's net margin of 12.09%. Deckers Outdoor's return on equity of 41.51% beat ON's return on equity.

Company Net Margins Return on Equity Return on Assets
Deckers Outdoor18.54% 41.51% 26.55%
ON 12.09%22.92%13.33%

Deckers Outdoor has a beta of 1.12, indicating that its stock price is 12% more volatile than the broader market. Comparatively, ON has a beta of 2.08, indicating that its stock price is 108% more volatile than the broader market.

97.8% of Deckers Outdoor shares are held by institutional investors. Comparatively, 36.4% of ON shares are held by institutional investors. 0.4% of Deckers Outdoor shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Deckers Outdoor beats ON on 10 of the 17 factors compared between the two stocks.

How does ON compare to Crocs?

ON (NYSE:ONON) and Crocs (NASDAQ:CROX) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, institutional ownership, risk, media sentiment, dividends, valuation and earnings.

Crocs has a net margin of 14.64% compared to ON's net margin of 12.09%. Crocs' return on equity of 47.75% beat ON's return on equity.

Company Net Margins Return on Equity Return on Assets
ON12.09% 22.92% 13.33%
Crocs 14.64%47.75%15.20%

ON has higher earnings, but lower revenue than Crocs. Crocs is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.64B5.81$245.87M$1.4722.51
Crocs$4.04B1.43-$81.20M$11.5710.39

ON has a beta of 2.08, meaning that its share price is 108% more volatile than the broader market. Comparatively, Crocs has a beta of 1.56, meaning that its share price is 56% more volatile than the broader market.

ON currently has a consensus target price of $43.17, suggesting a potential upside of 30.42%. Crocs has a consensus target price of $139.10, suggesting a potential upside of 15.70%. Given ON's stronger consensus rating and higher probable upside, equities research analysts plainly believe ON is more favorable than Crocs.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
2 Sell rating(s)
4 Hold rating(s)
20 Buy rating(s)
2 Strong Buy rating(s)
2.79
Crocs
1 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.58

In the previous week, ON had 6 more articles in the media than Crocs. MarketBeat recorded 10 mentions for ON and 4 mentions for Crocs. ON's average media sentiment score of 0.74 beat Crocs' score of 0.64 indicating that ON is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
3 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Crocs
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

36.4% of ON shares are held by institutional investors. Comparatively, 93.4% of Crocs shares are held by institutional investors. 3.1% of Crocs shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

ON beats Crocs on 10 of the 17 factors compared between the two stocks.

How does ON compare to Birkenstock?

ON (NYSE:ONON) and Birkenstock (NYSE:BIRK) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, risk, earnings, profitability, media sentiment and institutional ownership.

Birkenstock has lower revenue, but higher earnings than ON. Birkenstock is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.64B5.81$245.87M$1.4722.51
Birkenstock$2.27B2.67$385.46M$2.1315.97

ON has a beta of 2.08, meaning that its share price is 108% more volatile than the broader market. Comparatively, Birkenstock has a beta of 1.3, meaning that its share price is 30% more volatile than the broader market.

In the previous week, ON had 4 more articles in the media than Birkenstock. MarketBeat recorded 10 mentions for ON and 6 mentions for Birkenstock. Birkenstock's average media sentiment score of 0.78 beat ON's score of 0.74 indicating that Birkenstock is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
3 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Birkenstock
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ON presently has a consensus target price of $43.17, suggesting a potential upside of 30.42%. Birkenstock has a consensus target price of $52.50, suggesting a potential upside of 54.33%. Given Birkenstock's higher possible upside, analysts clearly believe Birkenstock is more favorable than ON.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
2 Sell rating(s)
4 Hold rating(s)
20 Buy rating(s)
2 Strong Buy rating(s)
2.79
Birkenstock
0 Sell rating(s)
6 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.68

36.4% of ON shares are owned by institutional investors. Comparatively, 19.9% of Birkenstock shares are owned by institutional investors. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Birkenstock has a net margin of 14.82% compared to ON's net margin of 12.09%. ON's return on equity of 22.92% beat Birkenstock's return on equity.

Company Net Margins Return on Equity Return on Assets
ON12.09% 22.92% 13.33%
Birkenstock 14.82%13.36%7.21%

Summary

ON beats Birkenstock on 11 of the 16 factors compared between the two stocks.

How does ON compare to Steven Madden?

ON (NYSE:ONON) and Steven Madden (NASDAQ:SHOO) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, dividends, earnings, institutional ownership, risk and profitability.

36.4% of ON shares are owned by institutional investors. Comparatively, 99.9% of Steven Madden shares are owned by institutional investors. 2.2% of Steven Madden shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

ON has a net margin of 12.09% compared to Steven Madden's net margin of 5.23%. ON's return on equity of 22.92% beat Steven Madden's return on equity.

Company Net Margins Return on Equity Return on Assets
ON12.09% 22.92% 13.33%
Steven Madden 5.23%13.85%6.67%

ON has higher revenue and earnings than Steven Madden. ON is trading at a lower price-to-earnings ratio than Steven Madden, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.64B5.81$245.87M$1.4722.51
Steven Madden$2.74B1.22$44.66M$1.9922.90

In the previous week, ON had 9 more articles in the media than Steven Madden. MarketBeat recorded 10 mentions for ON and 1 mentions for Steven Madden. ON's average media sentiment score of 0.74 beat Steven Madden's score of 0.30 indicating that ON is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
3 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Steven Madden
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

ON has a beta of 2.08, indicating that its share price is 108% more volatile than the broader market. Comparatively, Steven Madden has a beta of 1.17, indicating that its share price is 17% more volatile than the broader market.

ON currently has a consensus target price of $43.17, indicating a potential upside of 30.42%. Steven Madden has a consensus target price of $51.80, indicating a potential upside of 13.65%. Given ON's stronger consensus rating and higher possible upside, analysts plainly believe ON is more favorable than Steven Madden.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
2 Sell rating(s)
4 Hold rating(s)
20 Buy rating(s)
2 Strong Buy rating(s)
2.79
Steven Madden
1 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.60

Summary

ON beats Steven Madden on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ONON and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ONON vs. The Competition

MetricONTextiles, Apparel & Luxury Goods IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$20.98B$9.75B$12.31B$22.78B
Dividend YieldN/A2.72%73.14%3.72%
P/E Ratio22.3721.9944.6327.78
Price / Sales5.769.1984.4014.47
Price / Cash54.36188.0128.2236.95
Price / Book10.633.633.944.66
Net Income$245.87M$462.50M$443.78M$1.07B
7 Day Performance10.94%-0.21%-0.61%0.13%
1 Month Performance17.13%-3.29%-5.12%-6.07%
1 Year Performance-21.33%4.59%-6.67%5.42%

ON Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ONON
ON
4.9859 of 5 stars
$32.86
-0.8%
$43.17
+31.4%
-22.2%$20.98B$3.64B22.373,963
NKE
NIKE
4.6454 of 5 stars
$35.86
-1.5%
$46.62
+30.0%
-51.4%$53.98B$46.40B17.1673,000
DECK
Deckers Outdoor
3.9421 of 5 stars
$77.51
-1.1%
$114.42
+47.6%
-20.0%$10.67B$5.47B10.996,000
CROX
Crocs
4.1971 of 5 stars
$122.63
+0.2%
$139.10
+13.4%
+49.1%$5.87B$4.05B10.608,010
BIRK
Birkenstock
4.8425 of 5 stars
$33.04
+0.2%
$52.50
+58.9%
-25.3%$5.86B$2.32B15.488,400

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This page (NYSE:ONON) was last updated on 10/7/2026 by MarketBeat.com Staff.
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