ONON vs. DECK, CROX, NKE, MAR, HLT, CHTR, RCL, EA, FLUT, and LULU
Should you be buying ON stock or one of its competitors? The main competitors of ON include Deckers Outdoor (DECK), Crocs (CROX), NIKE (NKE), Marriott International (MAR), Hilton Worldwide (HLT), Charter Communications (CHTR), Royal Caribbean Cruises (RCL), Electronic Arts (EA), Flutter Entertainment (FLUT), and Lululemon Athletica (LULU).
ON (NYSE:ONON) and Deckers Outdoor (NYSE:DECK) are both large-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their earnings, media sentiment, analyst recommendations, community ranking, profitability, risk, valuation, institutional ownership and dividends.
33.1% of ON shares are owned by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are owned by institutional investors. 68.6% of ON shares are owned by company insiders. Comparatively, 0.7% of Deckers Outdoor shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
ON has a beta of 2.22, suggesting that its stock price is 122% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500.
In the previous week, Deckers Outdoor had 17 more articles in the media than ON. MarketBeat recorded 33 mentions for Deckers Outdoor and 16 mentions for ON. ON's average media sentiment score of 0.64 beat Deckers Outdoor's score of 0.46 indicating that ON is being referred to more favorably in the media.
Deckers Outdoor has a net margin of 17.69% compared to ON's net margin of 6.46%. Deckers Outdoor's return on equity of 38.85% beat ON's return on equity.
Deckers Outdoor has higher revenue and earnings than ON. Deckers Outdoor is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.
ON currently has a consensus target price of $43.06, indicating a potential upside of 7.06%. Deckers Outdoor has a consensus target price of $1,040.13, indicating a potential upside of 16.23%. Given Deckers Outdoor's higher possible upside, analysts plainly believe Deckers Outdoor is more favorable than ON.
Deckers Outdoor received 1115 more outperform votes than ON when rated by MarketBeat users. Likewise, 69.61% of users gave Deckers Outdoor an outperform vote while only 57.81% of users gave ON an outperform vote.
Summary
Deckers Outdoor beats ON on 11 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding ONON and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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