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ON (ONON) Competitors

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$37.54 +0.20 (+0.53%)
Closing price 03:59 PM Eastern
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$37.62 +0.08 (+0.22%)
As of 05:04 PM Eastern
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ONON vs. NKE, DECK, CROX, BIRK, and SHOO

Should you buy ON stock or one of its competitors? MarketBeat compares ON with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with ON include NIKE (NKE), Deckers Outdoor (DECK), Crocs (CROX), Birkenstock (BIRK), and Steven Madden (SHOO). These companies are all part of the "footwear" industry.

How does ON compare to NIKE?

ON (NYSE:ONON) and NIKE (NYSE:NKE) are both large-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their media sentiment, risk, analyst recommendations, valuation, institutional ownership, profitability, earnings and dividends.

ON has a net margin of 7.92% compared to NIKE's net margin of 6.70%. NIKE's return on equity of 16.54% beat ON's return on equity.

Company Net Margins Return on Equity Return on Assets
ON7.92% 15.72% 8.99%
NIKE 6.70%16.54%6.21%

ON has a beta of 2.12, meaning that its share price is 112% more volatile than the broader market. Comparatively, NIKE has a beta of 1.11, meaning that its share price is 11% more volatile than the broader market.

36.4% of ON shares are held by institutional investors. Comparatively, 64.3% of NIKE shares are held by institutional investors. 68.6% of ON shares are held by insiders. Comparatively, 1.1% of NIKE shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

ON presently has a consensus price target of $53.84, suggesting a potential upside of 43.44%. NIKE has a consensus price target of $53.53, suggesting a potential upside of 28.48%. Given ON's stronger consensus rating and higher probable upside, analysts plainly believe ON is more favorable than NIKE.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
1 Sell rating(s)
4 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.82
NIKE
5 Sell rating(s)
18 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.27

NIKE has higher revenue and earnings than ON. NIKE is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.64B6.59$245.87M$0.9340.36
NIKE$46.40B1.33$3.11B$2.0919.94

In the previous week, NIKE had 25 more articles in the media than ON. MarketBeat recorded 36 mentions for NIKE and 11 mentions for ON. ON's average media sentiment score of 1.09 beat NIKE's score of 0.78 indicating that ON is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
7 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
NIKE
17 Very Positive mention(s)
9 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

ON beats NIKE on 11 of the 17 factors compared between the two stocks.

How does ON compare to Deckers Outdoor?

Deckers Outdoor (NYSE:DECK) and ON (NYSE:ONON) are both large-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, valuation, dividends, media sentiment, risk, profitability and institutional ownership.

Deckers Outdoor has higher revenue and earnings than ON. Deckers Outdoor is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deckers Outdoor$5.47B2.43$1.02B$7.0513.82
ON$3.64B6.59$245.87M$0.9340.36

In the previous week, Deckers Outdoor and Deckers Outdoor both had 11 articles in the media. Deckers Outdoor's average media sentiment score of 1.12 beat ON's score of 1.09 indicating that Deckers Outdoor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Deckers Outdoor
7 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ON
7 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Deckers Outdoor has a net margin of 18.54% compared to ON's net margin of 7.92%. Deckers Outdoor's return on equity of 41.51% beat ON's return on equity.

Company Net Margins Return on Equity Return on Assets
Deckers Outdoor18.54% 41.51% 26.55%
ON 7.92%15.72%8.99%

Deckers Outdoor has a beta of 1.17, indicating that its stock price is 17% more volatile than the broader market. Comparatively, ON has a beta of 2.12, indicating that its stock price is 112% more volatile than the broader market.

Deckers Outdoor currently has a consensus price target of $117.16, indicating a potential upside of 20.20%. ON has a consensus price target of $53.84, indicating a potential upside of 43.44%. Given ON's stronger consensus rating and higher probable upside, analysts clearly believe ON is more favorable than Deckers Outdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29
ON
1 Sell rating(s)
4 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.82

97.8% of Deckers Outdoor shares are owned by institutional investors. Comparatively, 36.4% of ON shares are owned by institutional investors. 0.4% of Deckers Outdoor shares are owned by company insiders. Comparatively, 68.6% of ON shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Deckers Outdoor and ON tied by winning 8 of the 16 factors compared between the two stocks.

How does ON compare to Crocs?

ON (NYSE:ONON) and Crocs (NASDAQ:CROX) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, analyst recommendations, valuation, institutional ownership, media sentiment, dividends, risk and profitability.

ON currently has a consensus target price of $53.84, suggesting a potential upside of 43.44%. Crocs has a consensus target price of $135.09, suggesting a potential downside of 1.16%. Given ON's stronger consensus rating and higher probable upside, equities analysts plainly believe ON is more favorable than Crocs.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
1 Sell rating(s)
4 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.82
Crocs
2 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.50

Crocs has a net margin of 14.64% compared to ON's net margin of 7.92%. Crocs' return on equity of 47.75% beat ON's return on equity.

Company Net Margins Return on Equity Return on Assets
ON7.92% 15.72% 8.99%
Crocs 14.64%47.75%15.20%

ON has a beta of 2.12, meaning that its share price is 112% more volatile than the broader market. Comparatively, Crocs has a beta of 1.53, meaning that its share price is 53% more volatile than the broader market.

36.4% of ON shares are held by institutional investors. Comparatively, 93.4% of Crocs shares are held by institutional investors. 68.6% of ON shares are held by company insiders. Comparatively, 3.1% of Crocs shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

ON has higher earnings, but lower revenue than Crocs. Crocs is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.64B6.59$245.87M$0.9340.36
Crocs$4.04B1.62-$81.20M$11.5711.81

In the previous week, Crocs had 6 more articles in the media than ON. MarketBeat recorded 17 mentions for Crocs and 11 mentions for ON. ON's average media sentiment score of 1.09 beat Crocs' score of 0.47 indicating that ON is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
7 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Crocs
5 Very Positive mention(s)
3 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

ON beats Crocs on 10 of the 17 factors compared between the two stocks.

How does ON compare to Birkenstock?

Birkenstock (NYSE:BIRK) and ON (NYSE:ONON) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, risk, dividends, earnings, institutional ownership, analyst recommendations, valuation and media sentiment.

Birkenstock has a beta of 1.3, meaning that its share price is 30% more volatile than the broader market. Comparatively, ON has a beta of 2.12, meaning that its share price is 112% more volatile than the broader market.

In the previous week, Birkenstock had 9 more articles in the media than ON. MarketBeat recorded 20 mentions for Birkenstock and 11 mentions for ON. ON's average media sentiment score of 1.09 beat Birkenstock's score of 0.23 indicating that ON is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Birkenstock
5 Very Positive mention(s)
4 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
ON
7 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Birkenstock presently has a consensus target price of $53.28, indicating a potential upside of 38.29%. ON has a consensus target price of $53.84, indicating a potential upside of 43.44%. Given ON's stronger consensus rating and higher probable upside, analysts clearly believe ON is more favorable than Birkenstock.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Birkenstock
1 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.67
ON
1 Sell rating(s)
4 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.82

19.9% of Birkenstock shares are held by institutional investors. Comparatively, 36.4% of ON shares are held by institutional investors. 68.6% of ON shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Birkenstock has higher earnings, but lower revenue than ON. Birkenstock is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Birkenstock$2.32B3.06$385.46M$2.2117.43
ON$3.64B6.59$245.87M$0.9340.36

Birkenstock has a net margin of 16.26% compared to ON's net margin of 7.92%. ON's return on equity of 15.72% beat Birkenstock's return on equity.

Company Net Margins Return on Equity Return on Assets
Birkenstock16.26% 12.95% 7.15%
ON 7.92%15.72%8.99%

Summary

ON beats Birkenstock on 13 of the 17 factors compared between the two stocks.

How does ON compare to Steven Madden?

ON (NYSE:ONON) and Steven Madden (NASDAQ:SHOO) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, valuation, earnings, profitability, media sentiment, institutional ownership and dividends.

36.4% of ON shares are owned by institutional investors. Comparatively, 99.9% of Steven Madden shares are owned by institutional investors. 68.6% of ON shares are owned by insiders. Comparatively, 2.2% of Steven Madden shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, Steven Madden had 9 more articles in the media than ON. MarketBeat recorded 20 mentions for Steven Madden and 11 mentions for ON. ON's average media sentiment score of 1.09 beat Steven Madden's score of 0.65 indicating that ON is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
7 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Steven Madden
9 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ON presently has a consensus price target of $53.84, indicating a potential upside of 43.44%. Steven Madden has a consensus price target of $49.75, indicating a potential upside of 2.41%. Given ON's stronger consensus rating and higher probable upside, equities research analysts plainly believe ON is more favorable than Steven Madden.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
1 Sell rating(s)
4 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.82
Steven Madden
1 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.44

ON has higher revenue and earnings than Steven Madden. Steven Madden is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.64B6.59$245.87M$0.9340.36
Steven Madden$2.74B1.30$44.66M$1.9924.41

ON has a net margin of 7.92% compared to Steven Madden's net margin of 5.23%. ON's return on equity of 15.72% beat Steven Madden's return on equity.

Company Net Margins Return on Equity Return on Assets
ON7.92% 15.72% 8.99%
Steven Madden 5.23%13.85%6.67%

ON has a beta of 2.12, suggesting that its share price is 112% more volatile than the broader market. Comparatively, Steven Madden has a beta of 1.14, suggesting that its share price is 14% more volatile than the broader market.

Summary

ON beats Steven Madden on 14 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ONON and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ONON vs. The Competition

MetricONTextiles, Apparel & Luxury Goods IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$23.95B$12.35B$13.39B$24.08B
Dividend YieldN/A2.71%53.19%3.70%
P/E Ratio40.3624.9248.0930.37
Price / Sales6.5910.0891.0313.03
Price / Cash65.12155.1226.4333.22
Price / Book12.153.994.586.88
Net Income$245.87M$459.60M$443.39M$1.06B
7 Day Performance3.30%1.66%2.04%2.89%
1 Month Performance2.60%2.42%2.14%2.54%
1 Year Performance-16.82%25.90%3.30%20.36%

ON Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ONON
ON
4.9696 of 5 stars
$37.54
+0.5%
$53.84
+43.4%
-20.3%$23.95B$3.64B40.363,963
NKE
NIKE
4.9959 of 5 stars
$41.59
-2.5%
$53.53
+28.7%
-44.5%$61.70B$46.40B19.9073,000
DECK
Deckers Outdoor
4.6596 of 5 stars
$99.97
+0.5%
$117.16
+17.2%
-7.4%$13.61B$5.47B14.186,000
CROX
Crocs
2.2929 of 5 stars
$141.19
+4.7%
$135.09
-4.3%
+27.6%$7.02B$4.04B12.208,010
BIRK
Birkenstock
4.5125 of 5 stars
$37.85
-2.7%
$53.28
+40.8%
-24.8%$6.96B$2.32B17.098,400

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This page (NYSE:ONON) was last updated on 8/7/2026 by MarketBeat.com Staff.
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