Lululemon Athletica (LULU) Competitors

Lululemon Athletica (NASDAQ:LULU) and DraftKings (NASDAQ:DKNG) are both large-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, community ranking, risk, profitability, analyst recommendations, dividends, media sentiment and valuation.

Which has more risk & volatility, LULU or DKNG?

Lululemon Athletica has a beta of 1.3, indicating that its share price is 30% more volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.86, indicating that its share price is 86% more volatile than the S&P 500.

Does the MarketBeat Community prefer LULU or DKNG?

Lululemon Athletica received 1652 more outperform votes than DraftKings when rated by MarketBeat users. Likewise, 69.87% of users gave Lululemon Athletica an outperform vote while only 60.20% of users gave DraftKings an outperform vote.

Company	Underperform	Outperform
Lululemon Athletica	Outperform Votes 1897 69.87%	Underperform Votes 818 30.13%
DraftKings	Outperform Votes 245 60.20%	Underperform Votes 162 39.80%

Do institutionals & insiders have more ownership in LULU or DKNG?

85.2% of Lululemon Athletica shares are owned by institutional investors. Comparatively, 37.7% of DraftKings shares are owned by institutional investors. 0.5% of Lululemon Athletica shares are owned by insiders. Comparatively, 51.2% of DraftKings shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Which has better valuation and earnings, LULU or DKNG?

Lululemon Athletica has higher revenue and earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Lululemon Athletica, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lululemon Athletica	$9.62B	4.62	$1.55B	$12.21	28.87
DraftKings	$3.67B	9.62	-$802.14M	-$1.75	-23.25

Is LULU or DKNG more profitable?

Lululemon Athletica has a net margin of 16.11% compared to DraftKings' net margin of -21.88%. Lululemon Athletica's return on equity of 44.41% beat DraftKings' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Lululemon Athletica	16.11%	44.41%	26.30%
DraftKings	-21.88%	-87.24%	-21.18%

Do analysts recommend LULU or DKNG?

Lululemon Athletica presently has a consensus price target of $483.61, suggesting a potential upside of 37.21%. DraftKings has a consensus price target of $47.00, suggesting a potential upside of 15.54%. Given Lululemon Athletica's higher possible upside, equities analysts plainly believe Lululemon Athletica is more favorable than DraftKings.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lululemon Athletica	2 Sell rating(s)	5 Hold rating(s)	22 Buy rating(s)	0 Strong Buy rating(s)	2.69
DraftKings	2 Sell rating(s)	1 Hold rating(s)	25 Buy rating(s)	0 Strong Buy rating(s)	2.82

Does the media favor LULU or DKNG?

In the previous week, Lululemon Athletica had 8 more articles in the media than DraftKings. MarketBeat recorded 37 mentions for Lululemon Athletica and 29 mentions for DraftKings. Lululemon Athletica's average media sentiment score of 0.60 beat DraftKings' score of 0.39 indicating that Lululemon Athletica is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Lululemon Athletica	15 Very Positive mention(s)	3 Positive mention(s)	12 Neutral mention(s)	5 Negative mention(s)	0 Very Negative mention(s)	Positive
DraftKings	7 Very Positive mention(s)	3 Positive mention(s)	16 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Lululemon Athletica beats DraftKings on 13 of the 18 factors compared between the two stocks.