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Under Armour (UAA) Competitors

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$5.11 +0.14 (+2.72%)
Closing price 09/11/2026 03:58 PM Eastern
Extended Trading
$5.08 -0.03 (-0.49%)
As of 09/11/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

UAA vs. NKE, UA, LEVI, ZGN, and VFC

Should you buy Under Armour stock or one of its competitors? Under Armour's main competitors and comparable companies include NIKE (NKE), Under Armour (UA), Levi Strauss & Co. (LEVI), Ermenegildo Zegna (ZGN), and V.F. (VFC). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "textiles, apparel & luxury goods" industry.

How does Under Armour compare to NIKE?

NIKE (NYSE:NKE) and Under Armour (NYSE:UAA) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, valuation, dividends, institutional ownership, analyst recommendations, risk, earnings and profitability.

NIKE currently has a consensus price target of $50.12, suggesting a potential upside of 36.14%. Under Armour has a consensus price target of $5.79, suggesting a potential upside of 13.39%. Given NIKE's stronger consensus rating and higher probable upside, research analysts plainly believe NIKE is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIKE
6 Sell rating(s)
20 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.16
Under Armour
4 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.94

NIKE has a net margin of 6.70% compared to Under Armour's net margin of -9.99%. NIKE's return on equity of 16.54% beat Under Armour's return on equity.

Company Net Margins Return on Equity Return on Assets
NIKE6.70% 16.54% 6.21%
Under Armour -9.99%4.04%1.37%

64.3% of NIKE shares are held by institutional investors. Comparatively, 34.6% of Under Armour shares are held by institutional investors. 1.1% of NIKE shares are held by company insiders. Comparatively, 15.7% of Under Armour shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

NIKE has higher revenue and earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIKE$46.40B1.18$3.11B$2.0917.61
Under Armour$4.93B0.44-$495.64M-$1.15N/A

In the previous week, NIKE had 50 more articles in the media than Under Armour. MarketBeat recorded 51 mentions for NIKE and 1 mentions for Under Armour. NIKE's average media sentiment score of 0.25 beat Under Armour's score of 0.00 indicating that NIKE is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NIKE
19 Very Positive mention(s)
4 Positive mention(s)
13 Neutral mention(s)
10 Negative mention(s)
2 Very Negative mention(s)
Neutral
Under Armour
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

NIKE has a beta of 1.1, indicating that its share price is 10% more volatile than the broader market. Comparatively, Under Armour has a beta of 1.62, indicating that its share price is 62% more volatile than the broader market.

Summary

NIKE beats Under Armour on 14 of the 16 factors compared between the two stocks.

How does Under Armour compare to Under Armour?

Under Armour (NYSE:UA) and Under Armour (NYSE:UAA) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, earnings, institutional ownership, profitability, valuation, analyst recommendations, risk and dividends.

Under Armour presently has a consensus target price of $5.50, suggesting a potential upside of 10.33%. Under Armour has a consensus target price of $5.79, suggesting a potential upside of 13.39%. Given Under Armour's stronger consensus rating and higher possible upside, analysts clearly believe Under Armour is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Under Armour
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33
Under Armour
4 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.94

Under Armour has a beta of 1.54, indicating that its stock price is 54% more volatile than the broader market. Comparatively, Under Armour has a beta of 1.62, indicating that its stock price is 62% more volatile than the broader market.

Company Net Margins Return on Equity Return on Assets
Under Armour-9.99% 4.04% 1.37%
Under Armour -9.99%4.04%1.37%

36.4% of Under Armour shares are held by institutional investors. Comparatively, 34.6% of Under Armour shares are held by institutional investors. 15.6% of Under Armour shares are held by company insiders. Comparatively, 15.7% of Under Armour shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Under Armour had 1 more articles in the media than Under Armour. MarketBeat recorded 1 mentions for Under Armour and 0 mentions for Under Armour. Under Armour's average media sentiment score of 0.44 beat Under Armour's score of 0.00 indicating that Under Armour is being referred to more favorably in the media.

Company Overall Sentiment
Under Armour Neutral
Under Armour Neutral

Under Armour is trading at a lower price-to-earnings ratio than Under Armour, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Under Armour$4.97B0.43-$495.64M-$1.15N/A
Under Armour$4.93B0.44-$495.64M-$1.15N/A

Summary

Under Armour beats Under Armour on 8 of the 12 factors compared between the two stocks.

How does Under Armour compare to Levi Strauss & Co.?

Levi Strauss & Co. (NYSE:LEVI) and Under Armour (NYSE:UAA) are both mid-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, analyst recommendations, earnings, media sentiment, profitability, institutional ownership and dividends.

Levi Strauss & Co. has a beta of 1.32, indicating that its stock price is 32% more volatile than the broader market. Comparatively, Under Armour has a beta of 1.62, indicating that its stock price is 62% more volatile than the broader market.

In the previous week, Levi Strauss & Co. had 3 more articles in the media than Under Armour. MarketBeat recorded 4 mentions for Levi Strauss & Co. and 1 mentions for Under Armour. Levi Strauss & Co.'s average media sentiment score of 1.06 beat Under Armour's score of 0.00 indicating that Levi Strauss & Co. is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Levi Strauss & Co.
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Under Armour
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Levi Strauss & Co. currently has a consensus price target of $27.43, indicating a potential upside of 35.95%. Under Armour has a consensus price target of $5.79, indicating a potential upside of 13.39%. Given Levi Strauss & Co.'s stronger consensus rating and higher possible upside, research analysts plainly believe Levi Strauss & Co. is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Levi Strauss & Co.
0 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.80
Under Armour
4 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.94

69.1% of Levi Strauss & Co. shares are held by institutional investors. Comparatively, 34.6% of Under Armour shares are held by institutional investors. 1.1% of Levi Strauss & Co. shares are held by company insiders. Comparatively, 15.7% of Under Armour shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Levi Strauss & Co. has a net margin of 9.66% compared to Under Armour's net margin of -9.99%. Levi Strauss & Co.'s return on equity of 25.79% beat Under Armour's return on equity.

Company Net Margins Return on Equity Return on Assets
Levi Strauss & Co.9.66% 25.79% 8.61%
Under Armour -9.99%4.04%1.37%

Levi Strauss & Co. has higher revenue and earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than Levi Strauss & Co., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Levi Strauss & Co.$6.28B1.24$578.10M$1.6212.45
Under Armour$4.93B0.44-$495.64M-$1.15N/A

Summary

Levi Strauss & Co. beats Under Armour on 14 of the 17 factors compared between the two stocks.

How does Under Armour compare to Ermenegildo Zegna?

Ermenegildo Zegna (NYSE:ZGN) and Under Armour (NYSE:UAA) are both mid-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their earnings, analyst recommendations, valuation, risk, media sentiment, dividends, institutional ownership and profitability.

12.9% of Ermenegildo Zegna shares are held by institutional investors. Comparatively, 34.6% of Under Armour shares are held by institutional investors. 1.2% of Ermenegildo Zegna shares are held by insiders. Comparatively, 15.7% of Under Armour shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Ermenegildo Zegna had 4 more articles in the media than Under Armour. MarketBeat recorded 5 mentions for Ermenegildo Zegna and 1 mentions for Under Armour. Ermenegildo Zegna's average media sentiment score of 0.28 beat Under Armour's score of 0.00 indicating that Ermenegildo Zegna is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ermenegildo Zegna
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Under Armour
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Ermenegildo Zegna currently has a consensus target price of $13.23, indicating a potential upside of 14.66%. Under Armour has a consensus target price of $5.79, indicating a potential upside of 13.39%. Given Ermenegildo Zegna's stronger consensus rating and higher probable upside, equities research analysts plainly believe Ermenegildo Zegna is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ermenegildo Zegna
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.40
Under Armour
4 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.94

Ermenegildo Zegna has higher earnings, but lower revenue than Under Armour.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ermenegildo Zegna$1.98B2.47$111.54MN/AN/A
Under Armour$4.93B0.44-$495.64M-$1.15N/A

Ermenegildo Zegna has a beta of 0.87, suggesting that its share price is 13% less volatile than the broader market. Comparatively, Under Armour has a beta of 1.62, suggesting that its share price is 62% more volatile than the broader market.

Ermenegildo Zegna has a net margin of 0.00% compared to Under Armour's net margin of -9.99%. Under Armour's return on equity of 4.04% beat Ermenegildo Zegna's return on equity.

Company Net Margins Return on Equity Return on Assets
Ermenegildo ZegnaN/A N/A N/A
Under Armour -9.99%4.04%1.37%

Summary

Ermenegildo Zegna beats Under Armour on 8 of the 15 factors compared between the two stocks.

How does Under Armour compare to V.F.?

V.F. (NYSE:VFC) and Under Armour (NYSE:UAA) are both mid-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their media sentiment, earnings, dividends, profitability, institutional ownership, risk, analyst recommendations and valuation.

In the previous week, V.F. had 21 more articles in the media than Under Armour. MarketBeat recorded 22 mentions for V.F. and 1 mentions for Under Armour. V.F.'s average media sentiment score of 1.07 beat Under Armour's score of 0.00 indicating that V.F. is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
V.F.
14 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Under Armour
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

V.F. has a beta of 1.57, suggesting that its stock price is 57% more volatile than the broader market. Comparatively, Under Armour has a beta of 1.62, suggesting that its stock price is 62% more volatile than the broader market.

86.8% of V.F. shares are owned by institutional investors. Comparatively, 34.6% of Under Armour shares are owned by institutional investors. 1.5% of V.F. shares are owned by insiders. Comparatively, 15.7% of Under Armour shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

V.F. has higher revenue and earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than V.F., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
V.F.$9.61B0.54$254.92M$0.6919.08
Under Armour$4.93B0.44-$495.64M-$1.15N/A

V.F. presently has a consensus target price of $18.21, suggesting a potential upside of 38.31%. Under Armour has a consensus target price of $5.79, suggesting a potential upside of 13.39%. Given V.F.'s stronger consensus rating and higher probable upside, analysts plainly believe V.F. is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
V.F.
2 Sell rating(s)
12 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
2.26
Under Armour
4 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.94

V.F. has a net margin of 2.88% compared to Under Armour's net margin of -9.99%. V.F.'s return on equity of 18.91% beat Under Armour's return on equity.

Company Net Margins Return on Equity Return on Assets
V.F.2.88% 18.91% 3.26%
Under Armour -9.99%4.04%1.37%

Summary

V.F. beats Under Armour on 15 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UAA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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UAA vs. The Competition

MetricUnder ArmourTextiles, Apparel & Luxury Goods IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$2.13B$10.19B$12.54B$23.19B
Dividend YieldN/A2.84%56.79%3.56%
P/E Ratio-4.4422.6245.6528.69
Price / Sales0.449.3691.4199.85
Price / Cash13.07189.0428.6133.82
Price / Book1.543.634.084.74
Net Income-$495.64M$462.82M$445.66M$1.07B
7 Day Performance-2.76%-3.27%-2.30%-1.99%
1 Month Performance-2.58%-8.04%-4.00%-2.68%
1 Year Performance5.04%6.00%-6.10%10.45%

Under Armour Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
UAA
Under Armour
2.401 of 5 stars
$5.11
+2.7%
$5.79
+13.4%
+1.3%$2.13B$4.93BN/A14,100
NKE
NIKE
4.9085 of 5 stars
$39.09
-1.3%
$52.94
+35.4%
-50.5%$58.75B$46.40B18.7073,000
UA
Under Armour
0.7544 of 5 stars
$4.95
+0.2%
$5.50
+11.1%
+1.5%$2.12B$4.97BN/A17,500
LEVI
Levi Strauss & Co.
4.8685 of 5 stars
$20.73
-2.6%
$27.43
+32.3%
-8.6%$8.19B$6.28B12.8019,000
ZGN
Ermenegildo Zegna
2.7844 of 5 stars
$13.55
-1.3%
$13.13
-3.1%
+30.3%$5.81B$2.17BN/A7,437

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This page (NYSE:UAA) was last updated on 9/12/2026 by MarketBeat.com Staff.
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