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Under Armour (UAA) Competitors

Under Armour logo
$5.40 +0.10 (+1.89%)
As of 08/21/2026 03:58 PM Eastern

UAA vs. NKE, UA, LEVI, VFC, and ZGN

Should you buy Under Armour stock or one of its competitors? Under Armour's main competitors and comparable companies include NIKE (NKE), Under Armour (UA), Levi Strauss & Co. (LEVI), V.F. (VFC), and Ermenegildo Zegna (ZGN). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "textiles, apparel & luxury goods" industry.

How does Under Armour compare to NIKE?

Under Armour (NYSE:UAA) and NIKE (NYSE:NKE) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, institutional ownership, media sentiment and earnings.

NIKE has a net margin of 6.70% compared to Under Armour's net margin of -9.99%. NIKE's return on equity of 16.54% beat Under Armour's return on equity.

Company Net Margins Return on Equity Return on Assets
Under Armour-9.99% 4.04% 1.37%
NIKE 6.70%16.54%6.21%

Under Armour currently has a consensus target price of $5.94, indicating a potential upside of 9.95%. NIKE has a consensus target price of $53.53, indicating a potential upside of 31.37%. Given NIKE's stronger consensus rating and higher probable upside, analysts plainly believe NIKE is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Under Armour
4 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.94
NIKE
4 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.30

34.6% of Under Armour shares are held by institutional investors. Comparatively, 64.3% of NIKE shares are held by institutional investors. 15.7% of Under Armour shares are held by insiders. Comparatively, 1.1% of NIKE shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Under Armour has a beta of 1.67, suggesting that its share price is 67% more volatile than the broader market. Comparatively, NIKE has a beta of 1.11, suggesting that its share price is 11% more volatile than the broader market.

NIKE has higher revenue and earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Under Armour$4.97B0.47-$495.64M-$1.15N/A
NIKE$46.40B1.30$3.11B$2.0919.50

In the previous week, NIKE had 69 more articles in the media than Under Armour. MarketBeat recorded 74 mentions for NIKE and 5 mentions for Under Armour. NIKE's average media sentiment score of 0.39 beat Under Armour's score of 0.35 indicating that NIKE is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Under Armour
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
NIKE
24 Very Positive mention(s)
12 Positive mention(s)
15 Neutral mention(s)
14 Negative mention(s)
8 Very Negative mention(s)
Neutral

Summary

NIKE beats Under Armour on 14 of the 16 factors compared between the two stocks.

How does Under Armour compare to Under Armour?

Under Armour (NYSE:UAA) and Under Armour (NYSE:UA) are both mid-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, dividends, analyst recommendations, profitability, valuation, risk and media sentiment.

34.6% of Under Armour shares are owned by institutional investors. Comparatively, 36.4% of Under Armour shares are owned by institutional investors. 15.7% of Under Armour shares are owned by company insiders. Comparatively, 15.6% of Under Armour shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Under Armour has a beta of 1.67, meaning that its share price is 67% more volatile than the broader market. Comparatively, Under Armour has a beta of 1.59, meaning that its share price is 59% more volatile than the broader market.

In the previous week, Under Armour had 1 more articles in the media than Under Armour. MarketBeat recorded 5 mentions for Under Armour and 4 mentions for Under Armour. Under Armour's average media sentiment score of 0.35 beat Under Armour's score of 0.12 indicating that Under Armour is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Under Armour
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Under Armour
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

Under Armour is trading at a lower price-to-earnings ratio than Under Armour, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Under Armour$4.97B0.47-$495.64M-$1.15N/A
Under Armour$4.97B0.45-$495.64M-$1.15N/A

Company Net Margins Return on Equity Return on Assets
Under Armour-9.99% 4.04% 1.37%
Under Armour -9.99%4.04%1.37%

Under Armour currently has a consensus target price of $5.94, indicating a potential upside of 9.95%. Under Armour has a consensus target price of $5.50, indicating a potential upside of 4.56%. Given Under Armour's stronger consensus rating and higher possible upside, analysts plainly believe Under Armour is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Under Armour
4 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.94
Under Armour
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33

Summary

Under Armour beats Under Armour on 9 of the 11 factors compared between the two stocks.

How does Under Armour compare to Levi Strauss & Co.?

Under Armour (NYSE:UAA) and Levi Strauss & Co. (NYSE:LEVI) are both mid-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, earnings, risk, institutional ownership, profitability and dividends.

Under Armour currently has a consensus target price of $5.94, indicating a potential upside of 9.95%. Levi Strauss & Co. has a consensus target price of $27.43, indicating a potential upside of 27.46%. Given Levi Strauss & Co.'s stronger consensus rating and higher probable upside, analysts plainly believe Levi Strauss & Co. is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Under Armour
4 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.94
Levi Strauss & Co.
0 Sell rating(s)
4 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.75

Levi Strauss & Co. has a net margin of 9.66% compared to Under Armour's net margin of -9.99%. Levi Strauss & Co.'s return on equity of 25.79% beat Under Armour's return on equity.

Company Net Margins Return on Equity Return on Assets
Under Armour-9.99% 4.04% 1.37%
Levi Strauss & Co. 9.66%25.79%8.61%

34.6% of Under Armour shares are held by institutional investors. Comparatively, 69.1% of Levi Strauss & Co. shares are held by institutional investors. 15.7% of Under Armour shares are held by company insiders. Comparatively, 1.1% of Levi Strauss & Co. shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Levi Strauss & Co. has higher revenue and earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than Levi Strauss & Co., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Under Armour$4.97B0.47-$495.64M-$1.15N/A
Levi Strauss & Co.$6.28B1.32$578.10M$1.6213.28

In the previous week, Under Armour had 3 more articles in the media than Levi Strauss & Co.. MarketBeat recorded 5 mentions for Under Armour and 2 mentions for Levi Strauss & Co.. Levi Strauss & Co.'s average media sentiment score of 0.47 beat Under Armour's score of 0.35 indicating that Levi Strauss & Co. is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Under Armour
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Levi Strauss & Co.
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Under Armour has a beta of 1.67, meaning that its share price is 67% more volatile than the broader market. Comparatively, Levi Strauss & Co. has a beta of 1.33, meaning that its share price is 33% more volatile than the broader market.

Summary

Levi Strauss & Co. beats Under Armour on 13 of the 17 factors compared between the two stocks.

How does Under Armour compare to V.F.?

V.F. (NYSE:VFC) and Under Armour (NYSE:UAA) are both mid-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, dividends, media sentiment, risk, institutional ownership, valuation, earnings and analyst recommendations.

V.F. has higher revenue and earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than V.F., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
V.F.$9.61B0.59$254.92M$0.6920.88
Under Armour$4.97B0.47-$495.64M-$1.15N/A

In the previous week, V.F. had 12 more articles in the media than Under Armour. MarketBeat recorded 17 mentions for V.F. and 5 mentions for Under Armour. V.F.'s average media sentiment score of 0.96 beat Under Armour's score of 0.35 indicating that V.F. is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
V.F.
11 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Under Armour
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

V.F. presently has a consensus price target of $18.21, suggesting a potential upside of 26.34%. Under Armour has a consensus price target of $5.94, suggesting a potential upside of 9.95%. Given V.F.'s stronger consensus rating and higher probable upside, analysts plainly believe V.F. is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
V.F.
2 Sell rating(s)
12 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.30
Under Armour
4 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.94

V.F. has a beta of 1.57, meaning that its stock price is 57% more volatile than the broader market. Comparatively, Under Armour has a beta of 1.67, meaning that its stock price is 67% more volatile than the broader market.

V.F. has a net margin of 2.88% compared to Under Armour's net margin of -9.99%. V.F.'s return on equity of 18.91% beat Under Armour's return on equity.

Company Net Margins Return on Equity Return on Assets
V.F.2.88% 18.91% 3.26%
Under Armour -9.99%4.04%1.37%

86.8% of V.F. shares are owned by institutional investors. Comparatively, 34.6% of Under Armour shares are owned by institutional investors. 1.5% of V.F. shares are owned by company insiders. Comparatively, 15.7% of Under Armour shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

V.F. beats Under Armour on 15 of the 17 factors compared between the two stocks.

How does Under Armour compare to Ermenegildo Zegna?

Ermenegildo Zegna (NYSE:ZGN) and Under Armour (NYSE:UAA) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their risk, analyst recommendations, earnings, media sentiment, dividends, profitability, institutional ownership and valuation.

12.9% of Ermenegildo Zegna shares are held by institutional investors. Comparatively, 34.6% of Under Armour shares are held by institutional investors. 1.2% of Ermenegildo Zegna shares are held by company insiders. Comparatively, 15.7% of Under Armour shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Ermenegildo Zegna has higher earnings, but lower revenue than Under Armour.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ermenegildo Zegna$2.17B2.72$111.54MN/AN/A
Under Armour$4.97B0.47-$495.64M-$1.15N/A

Ermenegildo Zegna has a beta of 0.88, meaning that its share price is 12% less volatile than the broader market. Comparatively, Under Armour has a beta of 1.67, meaning that its share price is 67% more volatile than the broader market.

Ermenegildo Zegna has a net margin of 0.00% compared to Under Armour's net margin of -9.99%. Under Armour's return on equity of 4.04% beat Ermenegildo Zegna's return on equity.

Company Net Margins Return on Equity Return on Assets
Ermenegildo ZegnaN/A N/A N/A
Under Armour -9.99%4.04%1.37%

Ermenegildo Zegna currently has a consensus price target of $13.13, indicating a potential downside of 5.74%. Under Armour has a consensus price target of $5.94, indicating a potential upside of 9.95%. Given Under Armour's higher probable upside, analysts plainly believe Under Armour is more favorable than Ermenegildo Zegna.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ermenegildo Zegna
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.40
Under Armour
4 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.94

In the previous week, Under Armour had 5 more articles in the media than Ermenegildo Zegna. MarketBeat recorded 5 mentions for Under Armour and 0 mentions for Ermenegildo Zegna. Under Armour's average media sentiment score of 0.35 beat Ermenegildo Zegna's score of -0.38 indicating that Under Armour is being referred to more favorably in the news media.

Company Overall Sentiment
Ermenegildo Zegna Neutral
Under Armour Neutral

Summary

Under Armour beats Ermenegildo Zegna on 10 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UAA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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UAA vs. The Competition

MetricUnder ArmourTextiles, Apparel & Luxury Goods IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$2.32B$11.37B$13.23B$24.31B
Dividend YieldN/A2.74%56.57%3.70%
P/E Ratio-4.7024.3046.9630.31
Price / Sales0.479.5888.8520.99
Price / Cash14.18188.3629.1332.49
Price / Book1.633.683.936.77
Net Income-$495.64M$466.81M$445.72M$1.07B
7 Day Performance0.92%-1.07%-0.26%-0.65%
1 Month Performance-19.94%0.49%2.74%3.38%
1 Year Performance5.37%14.09%-1.57%14.90%

Under Armour Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
UAA
Under Armour
3.0799 of 5 stars
$5.40
+1.9%
$5.94
+10.0%
+5.4%$2.32B$4.97BN/A14,100
NKE
NIKE
4.9851 of 5 stars
$39.11
-4.0%
$53.53
+36.9%
-48.0%$60.42B$46.40B18.7173,000
UA
Under Armour
0.9852 of 5 stars
$5.20
-1.0%
$5.50
+5.8%
+4.5%$2.26B$4.97BN/A17,500
LEVI
Levi Strauss & Co.
4.8687 of 5 stars
$22.55
flat
$27.43
+21.6%
+1.0%$8.68B$6.28B13.9219,000
VFC
V.F.
4.9892 of 5 stars
$14.48
-2.6%
$18.21
+25.7%
+5.1%$5.85B$9.61B20.9926,000

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This page (NYSE:UAA) was last updated on 8/23/2026 by MarketBeat.com Staff.
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