Which has stronger earnings & valuation, UAA or UA?

Under Armour is trading at a lower price-to-earnings ratio than Under Armour, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Under Armour $4.97B 0.41 -$495.64M -$1.15 N/A Under Armour $4.97B 0.40 -$495.64M -$1.15 N/A

Is UAA or UA more profitable?

Company Net Margins Return on Equity Return on Assets Under Armour -9.99% 4.04% 1.37% Under Armour -9.99% 4.04% 1.37%

Which has stronger valuation and earnings, UA or VFC?

V.F. has higher revenue and earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than V.F., indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Under Armour $4.97B 0.40 -$495.64M -$1.15 N/A V.F. $9.61B 0.59 $254.92M $0.69 20.76

Is UA or VFC more profitable?

V.F. has a net margin of 2.88% compared to Under Armour's net margin of -9.99%. V.F.'s return on equity of 18.91% beat Under Armour's return on equity. Company Net Margins Return on Equity Return on Assets Under Armour -9.99% 4.04% 1.37% V.F. 2.88% 18.91% 3.26%

Which has preferable valuation and earnings, UA or ZGN?

Ermenegildo Zegna has lower revenue, but higher earnings than Under Armour. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Under Armour $4.97B 0.40 -$495.64M -$1.15 N/A Ermenegildo Zegna $2.17B 2.45 $111.54M N/A N/A

Under Armour (UA) Competitors

$4.58 +0.06 (+1.21%)

Closing price 10/2/2026 03:59 PM Eastern

Extended Trading

$4.58 0.00 (0.00%)

As of 10/2/2026 07:31 PM Eastern

Compare

UA vs. COLM, UAA, VFC, ZGN, and KTB

Should you buy Under Armour stock or one of its competitors? Under Armour's main competitors and comparable companies include Columbia Sportswear (COLM), Under Armour (UAA), V.F. (VFC), Ermenegildo Zegna (ZGN), and Kontoor Brands (KTB). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "apparel, accessories & luxury goods" industry.

How does Under Armour compare to Columbia Sportswear?

Columbia Sportswear (NASDAQ:COLM) and Under Armour (NYSE:UA) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, risk, profitability, dividends, earnings and media sentiment.

Columbia Sportswear presently has a consensus target price of $65.40, indicating a potential upside of 14.20%. Under Armour has a consensus target price of $5.50, indicating a potential upside of 19.96%. Given Under Armour's higher probable upside, analysts plainly believe Under Armour is more favorable than Columbia Sportswear.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Columbia Sportswear	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17
Under Armour	2 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33

Columbia Sportswear has higher earnings, but lower revenue than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than Columbia Sportswear, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Columbia Sportswear	$3.40B	0.86	$177.22M	$3.85	14.88
Under Armour	$4.97B	0.40	-$495.64M	-$1.15	N/A

In the previous week, Columbia Sportswear had 2 more articles in the media than Under Armour. MarketBeat recorded 2 mentions for Columbia Sportswear and 0 mentions for Under Armour. Columbia Sportswear's average media sentiment score of 0.55 beat Under Armour's score of 0.38 indicating that Columbia Sportswear is being referred to more favorably in the media.

Company	Overall Sentiment
Columbia Sportswear	Positive
Under Armour	Neutral

Columbia Sportswear has a net margin of 6.05% compared to Under Armour's net margin of -9.99%. Columbia Sportswear's return on equity of 11.20% beat Under Armour's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Columbia Sportswear	6.05%	11.20%	6.67%
Under Armour	-9.99%	4.04%	1.37%

Columbia Sportswear has a beta of 0.93, indicating that its share price is 7% less volatile than the broader market. Comparatively, Under Armour has a beta of 1.53, indicating that its share price is 53% more volatile than the broader market.

47.8% of Columbia Sportswear shares are owned by institutional investors. Comparatively, 36.4% of Under Armour shares are owned by institutional investors. 51.9% of Columbia Sportswear shares are owned by company insiders. Comparatively, 15.6% of Under Armour shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Columbia Sportswear beats Under Armour on 13 of the 16 factors compared between the two stocks.

How does Under Armour compare to Under Armour?

Under Armour (NYSE:UAA) and Under Armour (NYSE:UA) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, valuation, institutional ownership, risk, dividends, earnings and analyst recommendations.

34.6% of Under Armour shares are held by institutional investors. Comparatively, 36.4% of Under Armour shares are held by institutional investors. 15.7% of Under Armour shares are held by company insiders. Comparatively, 15.6% of Under Armour shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Under Armour is trading at a lower price-to-earnings ratio than Under Armour, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Under Armour	$4.97B	0.41	-$495.64M	-$1.15	N/A
Under Armour	$4.97B	0.40	-$495.64M	-$1.15	N/A

Under Armour currently has a consensus price target of $5.77, indicating a potential upside of 22.39%. Under Armour has a consensus price target of $5.50, indicating a potential upside of 19.96%. Given Under Armour's stronger consensus rating and higher possible upside, equities analysts plainly believe Under Armour is more favorable than Under Armour.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Under Armour	4 Sell rating(s)	10 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	1.94
Under Armour	2 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33

Under Armour has a beta of 1.62, meaning that its share price is 62% more volatile than the broader market. Comparatively, Under Armour has a beta of 1.53, meaning that its share price is 53% more volatile than the broader market.

In the previous week, Under Armour had 5 more articles in the media than Under Armour. MarketBeat recorded 5 mentions for Under Armour and 0 mentions for Under Armour. Under Armour's average media sentiment score of 0.95 beat Under Armour's score of 0.38 indicating that Under Armour is being referred to more favorably in the media.

Company	Overall Sentiment
Under Armour	Positive
Under Armour	Neutral

Company	Net Margins	Return on Equity	Return on Assets
Under Armour	-9.99%	4.04%	1.37%
Under Armour	-9.99%	4.04%	1.37%

Summary

Under Armour beats Under Armour on 9 of the 11 factors compared between the two stocks.

How does Under Armour compare to V.F.?

Under Armour (NYSE:UA) and V.F. (NYSE:VFC) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, profitability, earnings, risk, analyst recommendations, institutional ownership, media sentiment and dividends.

36.4% of Under Armour shares are held by institutional investors. Comparatively, 86.8% of V.F. shares are held by institutional investors. 15.6% of Under Armour shares are held by insiders. Comparatively, 1.5% of V.F. shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, V.F. had 17 more articles in the media than Under Armour. MarketBeat recorded 17 mentions for V.F. and 0 mentions for Under Armour. V.F.'s average media sentiment score of 0.72 beat Under Armour's score of 0.38 indicating that V.F. is being referred to more favorably in the news media.

Company	Overall Sentiment
Under Armour	Neutral
V.F.	Positive

V.F. has a net margin of 2.88% compared to Under Armour's net margin of -9.99%. V.F.'s return on equity of 18.91% beat Under Armour's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Under Armour	-9.99%	4.04%	1.37%
V.F.	2.88%	18.91%	3.26%

V.F. has higher revenue and earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than V.F., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Under Armour	$4.97B	0.40	-$495.64M	-$1.15	N/A
V.F.	$9.61B	0.59	$254.92M	$0.69	20.76

Under Armour currently has a consensus price target of $5.50, indicating a potential upside of 19.96%. V.F. has a consensus price target of $17.31, indicating a potential upside of 20.79%. Given V.F.'s stronger consensus rating and higher probable upside, analysts plainly believe V.F. is more favorable than Under Armour.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Under Armour	2 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33
V.F.	2 Sell rating(s)	14 Hold rating(s)	3 Buy rating(s)	2 Strong Buy rating(s)	2.24

Under Armour has a beta of 1.53, suggesting that its stock price is 53% more volatile than the broader market. Comparatively, V.F. has a beta of 1.56, suggesting that its stock price is 56% more volatile than the broader market.

Summary

V.F. beats Under Armour on 16 of the 17 factors compared between the two stocks.

How does Under Armour compare to Ermenegildo Zegna?

Under Armour (NYSE:UA) and Ermenegildo Zegna (NYSE:ZGN) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, dividends, profitability, earnings, risk, analyst recommendations, media sentiment and institutional ownership.

Under Armour currently has a consensus target price of $5.50, suggesting a potential upside of 19.96%. Ermenegildo Zegna has a consensus target price of $13.42, suggesting a potential upside of 7.12%. Given Under Armour's higher probable upside, equities research analysts clearly believe Under Armour is more favorable than Ermenegildo Zegna.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Under Armour	2 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33
Ermenegildo Zegna	1 Sell rating(s)	4 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.40

Ermenegildo Zegna has lower revenue, but higher earnings than Under Armour.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Under Armour	$4.97B	0.40	-$495.64M	-$1.15	N/A
Ermenegildo Zegna	$2.17B	2.45	$111.54M	N/A	N/A

In the previous week, Ermenegildo Zegna had 1 more articles in the media than Under Armour. MarketBeat recorded 1 mentions for Ermenegildo Zegna and 0 mentions for Under Armour. Ermenegildo Zegna's average media sentiment score of 0.78 beat Under Armour's score of 0.38 indicating that Ermenegildo Zegna is being referred to more favorably in the news media.

Company	Overall Sentiment
Under Armour	Neutral
Ermenegildo Zegna	Positive

36.4% of Under Armour shares are held by institutional investors. Comparatively, 12.9% of Ermenegildo Zegna shares are held by institutional investors. 15.6% of Under Armour shares are held by insiders. Comparatively, 1.2% of Ermenegildo Zegna shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Ermenegildo Zegna has a net margin of 0.00% compared to Under Armour's net margin of -9.99%. Under Armour's return on equity of 4.04% beat Ermenegildo Zegna's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Under Armour	-9.99%	4.04%	1.37%
Ermenegildo Zegna	N/A	N/A	N/A

Under Armour has a beta of 1.53, meaning that its share price is 53% more volatile than the broader market. Comparatively, Ermenegildo Zegna has a beta of 0.91, meaning that its share price is 9% less volatile than the broader market.

Summary

Under Armour and Ermenegildo Zegna tied by winning 7 of the 14 factors compared between the two stocks.

How does Under Armour compare to Kontoor Brands?

Under Armour (NYSE:UA) and Kontoor Brands (NYSE:KTB) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, risk, dividends, earnings, valuation, media sentiment, profitability and analyst recommendations.

Kontoor Brands has lower revenue, but higher earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than Kontoor Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Under Armour	$4.97B	0.40	-$495.64M	-$1.15	N/A
Kontoor Brands	$3.43B	1.03	$227.45M	$4.79	13.53

Under Armour has a beta of 1.53, indicating that its share price is 53% more volatile than the broader market. Comparatively, Kontoor Brands has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market.

Under Armour presently has a consensus price target of $5.50, suggesting a potential upside of 19.96%. Kontoor Brands has a consensus price target of $95.00, suggesting a potential upside of 46.56%. Given Kontoor Brands' stronger consensus rating and higher probable upside, analysts clearly believe Kontoor Brands is more favorable than Under Armour.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Under Armour	2 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33
Kontoor Brands	1 Sell rating(s)	3 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	2.67

36.4% of Under Armour shares are held by institutional investors. Comparatively, 93.1% of Kontoor Brands shares are held by institutional investors. 15.6% of Under Armour shares are held by insiders. Comparatively, 1.8% of Kontoor Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Kontoor Brands has a net margin of 8.21% compared to Under Armour's net margin of -9.99%. Kontoor Brands' return on equity of 59.71% beat Under Armour's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Under Armour	-9.99%	4.04%	1.37%
Kontoor Brands	8.21%	59.71%	12.94%

In the previous week, Kontoor Brands had 2 more articles in the media than Under Armour. MarketBeat recorded 2 mentions for Kontoor Brands and 0 mentions for Under Armour. Kontoor Brands' average media sentiment score of 0.51 beat Under Armour's score of 0.00 indicating that Kontoor Brands is being referred to more favorably in the news media.

Company	Overall Sentiment
Under Armour	Neutral
Kontoor Brands	Positive

Summary

Kontoor Brands beats Under Armour on 14 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

UA vs. The Competition

Export

Metric	Under Armour	Textiles, Apparel & Luxury Goods Industry	Consumer Discretionary Sector	NYSE Exchange
Market Cap	$1.95B	$9.78B	$12.33B	$22.63B
Dividend Yield	N/A	2.71%	71.69%	3.73%
P/E Ratio	-3.99	22.18	44.24	27.75
Price / Sales	0.40	9.14	92.29	17.28
Price / Cash	11.91	187.93	28.21	38.88
Price / Book	1.38	3.64	3.95	4.64
Net Income	-$495.64M	$462.82M	$446.73M	$1.08B
7 Day Performance	4.58%	-0.37%	-0.88%	-1.06%
1 Month Performance	-9.92%	-2.45%	-4.46%	-5.49%
1 Year Performance	-6.71%	3.06%	-7.89%	5.13%

Under Armour Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
UA Under Armour	1.073 of 5 stars	$4.59 +1.2%	$5.50 +20.0%	-6.9%	$1.95B	$4.97B	N/A	14,100
COLM Columbia Sportswear	3.9287 of 5 stars	$58.34 -0.6%	$65.40 +12.1%	+6.6%	$3.00B	$3.40B	15.15	9,620	Analyst Upgrade
UAA Under Armour	3.8083 of 5 stars	$4.27 -0.3%	$5.77 +35.2%	-7.3%	$1.84B	$4.93B	N/A	14,100	News Coverage Options Volume Gap Up
VFC V.F.	4.986 of 5 stars	$14.49 +0.5%	$17.42 +20.2%	-7.0%	$5.67B	$9.61B	21.00	26,000	Analyst Forecast
ZGN Ermenegildo Zegna	2.1854 of 5 stars	$12.63 -0.1%	$13.42 +6.3%	+23.9%	$5.35B	$2.17B	N/A	7,437

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This page (NYSE:UA) was last updated on 10/3/2026 by MarketBeat.com Staff.

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Under Armour (UA) Competitors

UA vs. COLM, UAA, VFC, ZGN, and KTB

How does Under Armour compare to Columbia Sportswear?

Summary

How does Under Armour compare to Under Armour?

Summary

How does Under Armour compare to V.F.?

Summary

How does Under Armour compare to Ermenegildo Zegna?

Summary

How does Under Armour compare to Kontoor Brands?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

UA vs. The Competition

Under Armour Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

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Under Armour (UA) Competitors

UA vs. COLM, UAA, VFC, ZGN, and KTB

How does Under Armour compare to Columbia Sportswear?

Do analysts recommend COLM or UA?

Which has preferable earnings and valuation, COLM or UA?

Does the media favor COLM or UA?

Is COLM or UA more profitable?

Which has more volatility & risk, COLM or UA?

Do institutionals and insiders have more ownership in COLM or UA?

Summary

How does Under Armour compare to Under Armour?

Do institutionals and insiders believe in UAA or UA?

Which has stronger earnings & valuation, UAA or UA?

Do analysts prefer UAA or UA?

Which has more risk & volatility, UAA or UA?

Does the media prefer UAA or UA?

Is UAA or UA more profitable?

Summary

How does Under Armour compare to V.F.?

Do insiders and institutionals believe in UA or VFC?

Does the media favor UA or VFC?

Is UA or VFC more profitable?

Which has stronger valuation and earnings, UA or VFC?

Do analysts prefer UA or VFC?

Which has more volatility & risk, UA or VFC?

Summary

How does Under Armour compare to Ermenegildo Zegna?

Do analysts recommend UA or ZGN?

Which has preferable valuation and earnings, UA or ZGN?

Does the media refer more to UA or ZGN?

Do institutionals and insiders hold more shares of UA or ZGN?

Is UA or ZGN more profitable?

Which has more volatility & risk, UA or ZGN?

Summary

How does Under Armour compare to Kontoor Brands?

Which has better earnings and valuation, UA or KTB?

Which has more risk and volatility, UA or KTB?

Do analysts rate UA or KTB?

Do institutionals & insiders believe in UA or KTB?

Is UA or KTB more profitable?

Does the media prefer UA or KTB?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

UA vs. The Competition

Under Armour Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools