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Under Armour (UA) Competitors

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$5.30 +0.02 (+0.28%)
Closing price 06/3/2026 03:58 PM Eastern
Extended Trading
$5.24 -0.05 (-1.04%)
As of 04:03 AM Eastern
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UA vs. COLM, UAA, LEVI, BIRK, and ZGN

Should you buy Under Armour stock or one of its competitors? MarketBeat compares Under Armour with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Under Armour include Columbia Sportswear (COLM), Under Armour (UAA), Levi Strauss & Co. (LEVI), Birkenstock (BIRK), and Ermenegildo Zegna (ZGN).

How does Under Armour compare to Columbia Sportswear?

Under Armour (NYSE:UA) and Columbia Sportswear (NASDAQ:COLM) are both mid-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, analyst recommendations, earnings, profitability, dividends and valuation.

Under Armour currently has a consensus target price of $5.50, suggesting a potential upside of 3.87%. Columbia Sportswear has a consensus target price of $62.67, suggesting a potential downside of 3.66%. Given Under Armour's higher possible upside, equities analysts clearly believe Under Armour is more favorable than Columbia Sportswear.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Under Armour
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33
Columbia Sportswear
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.38

Under Armour has a beta of 1.61, indicating that its share price is 61% more volatile than the broader market. Comparatively, Columbia Sportswear has a beta of 0.93, indicating that its share price is 7% less volatile than the broader market.

Columbia Sportswear has lower revenue, but higher earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than Columbia Sportswear, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Under Armour$4.97B0.45-$495.64M-$1.16N/A
Columbia Sportswear$3.40B0.98$177.22M$3.1420.72

36.4% of Under Armour shares are owned by institutional investors. Comparatively, 47.8% of Columbia Sportswear shares are owned by institutional investors. 15.6% of Under Armour shares are owned by company insiders. Comparatively, 51.9% of Columbia Sportswear shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Columbia Sportswear had 8 more articles in the media than Under Armour. MarketBeat recorded 9 mentions for Columbia Sportswear and 1 mentions for Under Armour. Columbia Sportswear's average media sentiment score of 0.40 beat Under Armour's score of 0.00 indicating that Columbia Sportswear is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Under Armour
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Columbia Sportswear
2 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Columbia Sportswear has a net margin of 4.98% compared to Under Armour's net margin of -9.98%. Columbia Sportswear's return on equity of 11.78% beat Under Armour's return on equity.

Company Net Margins Return on Equity Return on Assets
Under Armour-9.98% 3.01% 1.05%
Columbia Sportswear 4.98%11.78%7.01%

Summary

Columbia Sportswear beats Under Armour on 14 of the 17 factors compared between the two stocks.

How does Under Armour compare to Under Armour?

Under Armour (NYSE:UA) and Under Armour (NYSE:UAA) are both mid-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, earnings, media sentiment, valuation, risk and dividends.

Under Armour is trading at a lower price-to-earnings ratio than Under Armour, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Under Armour$4.97B0.45-$495.64M-$1.16N/A
Under Armour$4.97B0.47-$495.64M-$1.16N/A

36.4% of Under Armour shares are owned by institutional investors. Comparatively, 34.6% of Under Armour shares are owned by institutional investors. 15.6% of Under Armour shares are owned by insiders. Comparatively, 15.6% of Under Armour shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Under Armour presently has a consensus price target of $5.50, suggesting a potential upside of 3.87%. Under Armour has a consensus price target of $5.91, suggesting a potential upside of 8.35%. Given Under Armour's stronger consensus rating and higher probable upside, analysts clearly believe Under Armour is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Under Armour
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33
Under Armour
4 Sell rating(s)
14 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.95

Under Armour has a beta of 1.61, indicating that its stock price is 61% more volatile than the broader market. Comparatively, Under Armour has a beta of 1.69, indicating that its stock price is 69% more volatile than the broader market.

In the previous week, Under Armour had 8 more articles in the media than Under Armour. MarketBeat recorded 9 mentions for Under Armour and 1 mentions for Under Armour. Under Armour's average media sentiment score of 0.30 beat Under Armour's score of 0.00 indicating that Under Armour is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Under Armour
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Under Armour
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

Company Net Margins Return on Equity Return on Assets
Under Armour-9.98% 3.01% 1.05%
Under Armour -9.98%3.01%1.05%

Summary

Under Armour beats Under Armour on 8 of the 10 factors compared between the two stocks.

How does Under Armour compare to Levi Strauss & Co.?

Levi Strauss & Co. (NYSE:LEVI) and Under Armour (NYSE:UA) are both mid-cap apparel companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, risk, analyst recommendations, profitability, valuation, dividends, institutional ownership and media sentiment.

Levi Strauss & Co. has a net margin of 9.52% compared to Under Armour's net margin of -9.98%. Levi Strauss & Co.'s return on equity of 25.35% beat Under Armour's return on equity.

Company Net Margins Return on Equity Return on Assets
Levi Strauss & Co.9.52% 25.35% 8.32%
Under Armour -9.98%3.01%1.05%

Levi Strauss & Co. has higher revenue and earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than Levi Strauss & Co., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Levi Strauss & Co.$6.28B1.38$578.10M$1.5714.40
Under Armour$4.97B0.45-$495.64M-$1.16N/A

Levi Strauss & Co. has a beta of 1.34, suggesting that its share price is 34% more volatile than the broader market. Comparatively, Under Armour has a beta of 1.61, suggesting that its share price is 61% more volatile than the broader market.

69.1% of Levi Strauss & Co. shares are owned by institutional investors. Comparatively, 36.4% of Under Armour shares are owned by institutional investors. 1.1% of Levi Strauss & Co. shares are owned by insiders. Comparatively, 15.6% of Under Armour shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Levi Strauss & Co. currently has a consensus target price of $26.79, suggesting a potential upside of 18.45%. Under Armour has a consensus target price of $5.50, suggesting a potential upside of 3.87%. Given Levi Strauss & Co.'s stronger consensus rating and higher possible upside, equities analysts plainly believe Levi Strauss & Co. is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Levi Strauss & Co.
0 Sell rating(s)
3 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.81
Under Armour
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33

In the previous week, Levi Strauss & Co. had 12 more articles in the media than Under Armour. MarketBeat recorded 13 mentions for Levi Strauss & Co. and 1 mentions for Under Armour. Levi Strauss & Co.'s average media sentiment score of 0.49 beat Under Armour's score of 0.00 indicating that Levi Strauss & Co. is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Levi Strauss & Co.
6 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Under Armour
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Levi Strauss & Co. beats Under Armour on 14 of the 16 factors compared between the two stocks.

How does Under Armour compare to Birkenstock?

Birkenstock (NYSE:BIRK) and Under Armour (NYSE:UA) are both mid-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their valuation, risk, earnings, profitability, analyst recommendations, institutional ownership, media sentiment and dividends.

Birkenstock currently has a consensus target price of $53.68, suggesting a potential upside of 27.37%. Under Armour has a consensus target price of $5.50, suggesting a potential upside of 3.87%. Given Birkenstock's stronger consensus rating and higher probable upside, equities research analysts clearly believe Birkenstock is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Birkenstock
1 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.69
Under Armour
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33

In the previous week, Birkenstock had 9 more articles in the media than Under Armour. MarketBeat recorded 10 mentions for Birkenstock and 1 mentions for Under Armour. Birkenstock's average media sentiment score of 0.52 beat Under Armour's score of 0.00 indicating that Birkenstock is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Birkenstock
3 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Under Armour
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Birkenstock has a beta of 1.25, meaning that its stock price is 25% more volatile than the broader market. Comparatively, Under Armour has a beta of 1.61, meaning that its stock price is 61% more volatile than the broader market.

19.9% of Birkenstock shares are owned by institutional investors. Comparatively, 36.4% of Under Armour shares are owned by institutional investors. 15.6% of Under Armour shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Birkenstock has a net margin of 16.26% compared to Under Armour's net margin of -9.98%. Birkenstock's return on equity of 12.95% beat Under Armour's return on equity.

Company Net Margins Return on Equity Return on Assets
Birkenstock16.26% 12.95% 7.15%
Under Armour -9.98%3.01%1.05%

Birkenstock has higher earnings, but lower revenue than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than Birkenstock, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Birkenstock$2.32B3.34$385.46M$2.2119.07
Under Armour$4.97B0.45-$495.64M-$1.16N/A

Summary

Birkenstock beats Under Armour on 12 of the 16 factors compared between the two stocks.

How does Under Armour compare to Ermenegildo Zegna?

Ermenegildo Zegna (NYSE:ZGN) and Under Armour (NYSE:UA) are both mid-cap apparel companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, earnings, risk, media sentiment, institutional ownership, profitability, analyst recommendations and valuation.

Ermenegildo Zegna has a net margin of 0.00% compared to Under Armour's net margin of -9.98%. Under Armour's return on equity of 3.01% beat Ermenegildo Zegna's return on equity.

Company Net Margins Return on Equity Return on Assets
Ermenegildo ZegnaN/A N/A N/A
Under Armour -9.98%3.01%1.05%

Ermenegildo Zegna has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market. Comparatively, Under Armour has a beta of 1.61, indicating that its stock price is 61% more volatile than the broader market.

Ermenegildo Zegna presently has a consensus target price of $12.51, indicating a potential downside of 14.92%. Under Armour has a consensus target price of $5.50, indicating a potential upside of 3.87%. Given Under Armour's higher probable upside, analysts plainly believe Under Armour is more favorable than Ermenegildo Zegna.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ermenegildo Zegna
0 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.63
Under Armour
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33

12.9% of Ermenegildo Zegna shares are owned by institutional investors. Comparatively, 36.4% of Under Armour shares are owned by institutional investors. 1.2% of Ermenegildo Zegna shares are owned by company insiders. Comparatively, 15.6% of Under Armour shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Ermenegildo Zegna has higher earnings, but lower revenue than Under Armour.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ermenegildo Zegna$2.17B2.87$111.54MN/AN/A
Under Armour$4.97B0.45-$495.64M-$1.16N/A

In the previous week, Ermenegildo Zegna and Ermenegildo Zegna both had 1 articles in the media. Ermenegildo Zegna's average media sentiment score of 0.00 equaled Under Armour'saverage media sentiment score.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ermenegildo Zegna
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Under Armour
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Under Armour beats Ermenegildo Zegna on 7 of the 12 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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UA vs. The Competition

MetricUnder ArmourTEXTILE IndustryDiscretionary SectorNYSE Exchange
Market Cap$2.25B$13.41B$7.31B$23.28B
Dividend YieldN/A2.13%2.89%4.06%
P/E Ratio-4.5624.7221.2231.00
Price / Sales0.451.063.8423.82
Price / Cash13.8911.4314.9824.93
Price / Book1.592.403.654.67
Net Income-$495.64M$537.33M$247.47M$1.07B
7 Day Performance-9.41%-3.00%-1.52%-1.10%
1 Month PerformanceN/AN/AN/A0.25%
1 Year Performance-14.32%2.92%16.43%25.20%

Under Armour Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
UA
Under Armour
1.7894 of 5 stars
$5.30
+0.3%
$5.50
+3.9%
-14.0%$2.25B$4.97BN/A17,500
COLM
Columbia Sportswear
3.116 of 5 stars
$65.81
+3.8%
$62.67
-4.8%
+5.3%$3.24B$3.40B20.969,620
UAA
Under Armour
2.9358 of 5 stars
$5.67
+3.1%
$5.91
+4.2%
-16.8%$2.34B$4.97BN/A14,100
LEVI
Levi Strauss & Co.
4.5085 of 5 stars
$23.02
+4.5%
$26.69
+16.0%
+32.4%$8.47B$6.50B14.6619,000
BIRK
Birkenstock
4.1118 of 5 stars
$43.49
+5.1%
$53.68
+23.4%
-23.7%$7.61B$2.32B19.648,400

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This page (NYSE:UA) was last updated on 6/4/2026 by MarketBeat.com Staff.
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