Which has higher valuation & earnings, UAA or UA?

Under Armour is trading at a lower price-to-earnings ratio than Under Armour, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Under Armour $4.97B 0.44 -$495.64M -$1.15 N/A Under Armour $4.97B 0.43 -$495.64M -$1.15 N/A

Is UAA or UA more profitable?

Company Net Margins Return on Equity Return on Assets Under Armour -9.99% 4.04% 1.37% Under Armour -9.99% 4.04% 1.37%

Which has better valuation & earnings, UA or ZGN?

Ermenegildo Zegna has lower revenue, but higher earnings than Under Armour. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Under Armour $4.97B 0.43 -$495.64M -$1.15 N/A Ermenegildo Zegna $2.17B 2.25 $111.54M N/A N/A

Which has preferable earnings & valuation, VFC or UA?

V.F. has higher revenue and earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than V.F., indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio V.F. $9.61B 0.54 $254.92M $0.69 19.08 Under Armour $4.97B 0.43 -$495.64M -$1.15 N/A

Is VFC or UA more profitable?

V.F. has a net margin of 2.88% compared to Under Armour's net margin of -9.99%. V.F.'s return on equity of 18.91% beat Under Armour's return on equity. Company Net Margins Return on Equity Return on Assets V.F. 2.88% 18.91% 3.26% Under Armour -9.99% 4.04% 1.37%

Under Armour (UA) Competitors

$4.99 +0.15 (+3.00%)

Closing price 09/11/2026 03:58 PM Eastern

Extended Trading

$4.94 -0.04 (-0.80%)

As of 09/11/2026 07:47 PM Eastern

Compare

UA vs. COLM, UAA, LEVI, ZGN, and VFC

Should you buy Under Armour stock or one of its competitors? Under Armour's main competitors and comparable companies include Columbia Sportswear (COLM), Under Armour (UAA), Levi Strauss & Co. (LEVI), Ermenegildo Zegna (ZGN), and V.F. (VFC). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "apparel, accessories & luxury goods" industry.

How does Under Armour compare to Columbia Sportswear?

Under Armour (NYSE:UA) and Columbia Sportswear (NASDAQ:COLM) are both mid-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, earnings, media sentiment, analyst recommendations, risk, dividends, institutional ownership and profitability.

In the previous week, Columbia Sportswear had 6 more articles in the media than Under Armour. MarketBeat recorded 6 mentions for Columbia Sportswear and 0 mentions for Under Armour. Under Armour's average media sentiment score of 1.02 beat Columbia Sportswear's score of 0.78 indicating that Under Armour is being referred to more favorably in the media.

Company	Overall Sentiment
Under Armour	Positive
Columbia Sportswear	Positive

Under Armour currently has a consensus target price of $5.50, suggesting a potential upside of 10.33%. Columbia Sportswear has a consensus target price of $65.40, suggesting a potential upside of 14.90%. Given Columbia Sportswear's stronger consensus rating and higher probable upside, analysts plainly believe Columbia Sportswear is more favorable than Under Armour.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Under Armour	2 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33
Columbia Sportswear	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17

Columbia Sportswear has lower revenue, but higher earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than Columbia Sportswear, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Under Armour	$4.97B	0.43	-$495.64M	-$1.15	N/A
Columbia Sportswear	$3.40B	0.86	$177.22M	$3.85	14.78

Under Armour has a beta of 1.54, meaning that its share price is 54% more volatile than the broader market. Comparatively, Columbia Sportswear has a beta of 0.94, meaning that its share price is 6% less volatile than the broader market.

36.4% of Under Armour shares are held by institutional investors. Comparatively, 47.8% of Columbia Sportswear shares are held by institutional investors. 15.6% of Under Armour shares are held by insiders. Comparatively, 51.9% of Columbia Sportswear shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Columbia Sportswear has a net margin of 6.05% compared to Under Armour's net margin of -9.99%. Columbia Sportswear's return on equity of 11.20% beat Under Armour's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Under Armour	-9.99%	4.04%	1.37%
Columbia Sportswear	6.05%	11.20%	6.67%

Summary

Columbia Sportswear beats Under Armour on 13 of the 16 factors compared between the two stocks.

How does Under Armour compare to Under Armour?

Under Armour (NYSE:UAA) and Under Armour (NYSE:UA) are both mid-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, risk, earnings, analyst recommendations, institutional ownership, valuation, dividends and profitability.

Under Armour presently has a consensus price target of $5.79, suggesting a potential upside of 13.39%. Under Armour has a consensus price target of $5.50, suggesting a potential upside of 10.33%. Given Under Armour's stronger consensus rating and higher possible upside, equities analysts plainly believe Under Armour is more favorable than Under Armour.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Under Armour	4 Sell rating(s)	11 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	1.94
Under Armour	2 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33

Under Armour has a beta of 1.62, suggesting that its stock price is 62% more volatile than the broader market. Comparatively, Under Armour has a beta of 1.54, suggesting that its stock price is 54% more volatile than the broader market.

Company	Net Margins	Return on Equity	Return on Assets
Under Armour	-9.99%	4.04%	1.37%
Under Armour	-9.99%	4.04%	1.37%

Under Armour is trading at a lower price-to-earnings ratio than Under Armour, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Under Armour	$4.97B	0.44	-$495.64M	-$1.15	N/A
Under Armour	$4.97B	0.43	-$495.64M	-$1.15	N/A

In the previous week, Under Armour had 1 more articles in the media than Under Armour. MarketBeat recorded 1 mentions for Under Armour and 0 mentions for Under Armour. Under Armour's average media sentiment score of 1.02 beat Under Armour's score of 0.00 indicating that Under Armour is being referred to more favorably in the news media.

Company	Overall Sentiment
Under Armour	Neutral
Under Armour	Positive

34.6% of Under Armour shares are held by institutional investors. Comparatively, 36.4% of Under Armour shares are held by institutional investors. 15.7% of Under Armour shares are held by company insiders. Comparatively, 15.6% of Under Armour shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Under Armour beats Under Armour on 8 of the 11 factors compared between the two stocks.

How does Under Armour compare to Levi Strauss & Co.?

Under Armour (NYSE:UA) and Levi Strauss & Co. (NYSE:LEVI) are both mid-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, media sentiment, risk, profitability, earnings, valuation and dividends.

Levi Strauss & Co. has a net margin of 9.66% compared to Under Armour's net margin of -9.99%. Levi Strauss & Co.'s return on equity of 25.79% beat Under Armour's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Under Armour	-9.99%	4.04%	1.37%
Levi Strauss & Co.	9.66%	25.79%	8.61%

Under Armour currently has a consensus price target of $5.50, indicating a potential upside of 10.33%. Levi Strauss & Co. has a consensus price target of $27.43, indicating a potential upside of 35.95%. Given Levi Strauss & Co.'s stronger consensus rating and higher probable upside, analysts plainly believe Levi Strauss & Co. is more favorable than Under Armour.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Under Armour	2 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33
Levi Strauss & Co.	0 Sell rating(s)	3 Hold rating(s)	12 Buy rating(s)	0 Strong Buy rating(s)	2.80

Under Armour has a beta of 1.54, indicating that its stock price is 54% more volatile than the broader market. Comparatively, Levi Strauss & Co. has a beta of 1.32, indicating that its stock price is 32% more volatile than the broader market.

In the previous week, Levi Strauss & Co. had 4 more articles in the media than Under Armour. MarketBeat recorded 4 mentions for Levi Strauss & Co. and 0 mentions for Under Armour. Under Armour's average media sentiment score of 1.02 beat Levi Strauss & Co.'s score of 0.51 indicating that Under Armour is being referred to more favorably in the media.

Company	Overall Sentiment
Under Armour	Positive
Levi Strauss & Co.	Positive

36.4% of Under Armour shares are owned by institutional investors. Comparatively, 69.1% of Levi Strauss & Co. shares are owned by institutional investors. 15.6% of Under Armour shares are owned by company insiders. Comparatively, 1.1% of Levi Strauss & Co. shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Levi Strauss & Co. has higher revenue and earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than Levi Strauss & Co., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Under Armour	$4.97B	0.43	-$495.64M	-$1.15	N/A
Levi Strauss & Co.	$6.28B	1.24	$578.10M	$1.62	12.45

Summary

Levi Strauss & Co. beats Under Armour on 13 of the 16 factors compared between the two stocks.

How does Under Armour compare to Ermenegildo Zegna?

Under Armour (NYSE:UA) and Ermenegildo Zegna (NYSE:ZGN) are both mid-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, risk, valuation, analyst recommendations, profitability, media sentiment and earnings.

Ermenegildo Zegna has lower revenue, but higher earnings than Under Armour.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Under Armour	$4.97B	0.43	-$495.64M	-$1.15	N/A
Ermenegildo Zegna	$2.17B	2.25	$111.54M	N/A	N/A

Ermenegildo Zegna has a net margin of 0.00% compared to Under Armour's net margin of -9.99%. Under Armour's return on equity of 4.04% beat Ermenegildo Zegna's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Under Armour	-9.99%	4.04%	1.37%
Ermenegildo Zegna	N/A	N/A	N/A

In the previous week, Ermenegildo Zegna had 4 more articles in the media than Under Armour. MarketBeat recorded 4 mentions for Ermenegildo Zegna and 0 mentions for Under Armour. Under Armour's average media sentiment score of 1.02 beat Ermenegildo Zegna's score of 0.48 indicating that Under Armour is being referred to more favorably in the media.

Company	Overall Sentiment
Under Armour	Positive
Ermenegildo Zegna	Neutral

Under Armour currently has a consensus price target of $5.50, indicating a potential upside of 10.33%. Ermenegildo Zegna has a consensus price target of $13.23, indicating a potential upside of 14.66%. Given Ermenegildo Zegna's stronger consensus rating and higher possible upside, analysts clearly believe Ermenegildo Zegna is more favorable than Under Armour.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Under Armour	2 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33
Ermenegildo Zegna	1 Sell rating(s)	4 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.40

Under Armour has a beta of 1.54, indicating that its share price is 54% more volatile than the broader market. Comparatively, Ermenegildo Zegna has a beta of 0.87, indicating that its share price is 13% less volatile than the broader market.

36.4% of Under Armour shares are owned by institutional investors. Comparatively, 12.9% of Ermenegildo Zegna shares are owned by institutional investors. 15.6% of Under Armour shares are owned by company insiders. Comparatively, 1.2% of Ermenegildo Zegna shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Under Armour and Ermenegildo Zegna tied by winning 7 of the 14 factors compared between the two stocks.

How does Under Armour compare to V.F.?

V.F. (NYSE:VFC) and Under Armour (NYSE:UA) are both mid-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, dividends, media sentiment, risk, analyst recommendations, valuation and institutional ownership.

V.F. has higher revenue and earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than V.F., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
V.F.	$9.61B	0.54	$254.92M	$0.69	19.08
Under Armour	$4.97B	0.43	-$495.64M	-$1.15	N/A

V.F. currently has a consensus target price of $18.21, suggesting a potential upside of 38.31%. Under Armour has a consensus target price of $5.50, suggesting a potential upside of 10.33%. Given V.F.'s stronger consensus rating and higher probable upside, analysts clearly believe V.F. is more favorable than Under Armour.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
V.F.	2 Sell rating(s)	12 Hold rating(s)	3 Buy rating(s)	2 Strong Buy rating(s)	2.26
Under Armour	2 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33

V.F. has a net margin of 2.88% compared to Under Armour's net margin of -9.99%. V.F.'s return on equity of 18.91% beat Under Armour's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
V.F.	2.88%	18.91%	3.26%
Under Armour	-9.99%	4.04%	1.37%

In the previous week, V.F. had 24 more articles in the media than Under Armour. MarketBeat recorded 24 mentions for V.F. and 0 mentions for Under Armour. V.F.'s average media sentiment score of 1.05 beat Under Armour's score of 1.02 indicating that V.F. is being referred to more favorably in the media.

Company	Overall Sentiment
V.F.	Positive
Under Armour	Positive

86.8% of V.F. shares are held by institutional investors. Comparatively, 36.4% of Under Armour shares are held by institutional investors. 1.5% of V.F. shares are held by company insiders. Comparatively, 15.6% of Under Armour shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

V.F. has a beta of 1.57, indicating that its share price is 57% more volatile than the broader market. Comparatively, Under Armour has a beta of 1.54, indicating that its share price is 54% more volatile than the broader market.

Summary

V.F. beats Under Armour on 16 of the 17 factors compared between the two stocks.

Get Under Armour News Delivered to You Automatically

Subscribe Now

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

UA vs. The Competition

Export

Metric	Under Armour	Textiles, Apparel & Luxury Goods Industry	Consumer Discretionary Sector	NYSE Exchange
Market Cap	$2.14B	$10.28B	$12.71B	$23.38B
Dividend Yield	N/A	2.83%	58.25%	3.56%
P/E Ratio	-4.33	22.62	45.78	28.72
Price / Sales	0.43	9.34	93.79	21.18
Price / Cash	13.13	188.19	28.56	34.17
Price / Book	1.50	3.63	4.08	4.74
Net Income	-$495.64M	$462.82M	$445.67M	$1.07B
7 Day Performance	-2.83%	-3.27%	-2.31%	-2.00%
1 Month Performance	-4.96%	-7.63%	-4.15%	-3.20%
1 Year Performance	4.51%	5.99%	-6.10%	10.51%

Under Armour Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
UA Under Armour	0.9523 of 5 stars	$4.99 +3.0%	$5.50 +10.3%	+4.5%	$2.14B	$4.97B	N/A	14,100	Positive News Gap Up
COLM Columbia Sportswear	4.0008 of 5 stars	$57.71 0.0%	$65.40 +13.3%	+4.2%	$2.95B	$3.40B	14.99	9,620	News Coverage
UAA Under Armour	2.4013 of 5 stars	$5.06 -3.7%	$5.94 +17.5%	+5.0%	$2.26B	$4.93B	N/A	14,100	Analyst Forecast
LEVI Levi Strauss & Co.	4.7894 of 5 stars	$20.85 -1.0%	$27.43 +31.6%	-8.0%	$8.10B	$6.28B	12.87	19,000	Positive News Analyst Downgrade
ZGN Ermenegildo Zegna	2.8422 of 5 stars	$12.07 -3.9%	$13.23 +9.7%	+32.2%	$5.32B	$1.98B	N/A	7,437

Related Companies and Tools

Related Companies

Top 10 Stock Comparisons

This page (NYSE:UA) was last updated on 9/13/2026 by MarketBeat.com Staff.

From Our Partners

Unlock superior investment research and tools.

Get MarketBeat All Access

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Under Armour (UA) Competitors

UA vs. COLM, UAA, LEVI, ZGN, and VFC

How does Under Armour compare to Columbia Sportswear?

Summary

How does Under Armour compare to Under Armour?

Summary

How does Under Armour compare to Levi Strauss & Co.?

Summary

How does Under Armour compare to Ermenegildo Zegna?

Summary

How does Under Armour compare to V.F.?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

UA vs. The Competition

Under Armour Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

Popular Tools

Financial Calendars

Terms & Info

Under Armour (UA) Competitors

UA vs. COLM, UAA, LEVI, ZGN, and VFC

How does Under Armour compare to Columbia Sportswear?

Does the media favor UA or COLM?

Do analysts prefer UA or COLM?

Which has higher earnings and valuation, UA or COLM?

Which has more risk and volatility, UA or COLM?

Do institutionals and insiders believe in UA or COLM?

Is UA or COLM more profitable?

Summary

How does Under Armour compare to Under Armour?

Do analysts rate UAA or UA?

Which has more volatility and risk, UAA or UA?

Is UAA or UA more profitable?

Which has higher valuation & earnings, UAA or UA?

Does the media refer more to UAA or UA?

Do insiders & institutionals have more ownership in UAA or UA?

Summary

How does Under Armour compare to Levi Strauss & Co.?

Is UA or LEVI more profitable?

Do analysts recommend UA or LEVI?

Which has more volatility and risk, UA or LEVI?

Does the media favor UA or LEVI?

Do insiders & institutionals have more ownership in UA or LEVI?

Which has higher valuation and earnings, UA or LEVI?

Summary

How does Under Armour compare to Ermenegildo Zegna?

Which has better valuation & earnings, UA or ZGN?

Is UA or ZGN more profitable?

Does the media favor UA or ZGN?

Do analysts recommend UA or ZGN?

Which has more volatility & risk, UA or ZGN?

Do institutionals & insiders have more ownership in UA or ZGN?

Summary

How does Under Armour compare to V.F.?

Which has preferable earnings & valuation, VFC or UA?

Do analysts rate VFC or UA?

Is VFC or UA more profitable?

Does the media refer more to VFC or UA?

Do insiders & institutionals have more ownership in VFC or UA?

Which has more volatility & risk, VFC or UA?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

UA vs. The Competition

Under Armour Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools