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Under Armour (UA) Competitors

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$5.26 +0.11 (+2.14%)
As of 08/21/2026 03:58 PM Eastern

UA vs. COLM, UAA, LEVI, ZGN, and VFC

Should you buy Under Armour stock or one of its competitors? Under Armour's main competitors and comparable companies include Columbia Sportswear (COLM), Under Armour (UAA), Levi Strauss & Co. (LEVI), Ermenegildo Zegna (ZGN), and V.F. (VFC). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "apparel, accessories & luxury goods" industry.

How does Under Armour compare to Columbia Sportswear?

Columbia Sportswear (NASDAQ:COLM) and Under Armour (NYSE:UA) are both mid-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, earnings, analyst recommendations, media sentiment, dividends and profitability.

47.8% of Columbia Sportswear shares are held by institutional investors. Comparatively, 36.3% of Under Armour shares are held by institutional investors. 51.9% of Columbia Sportswear shares are held by insiders. Comparatively, 15.6% of Under Armour shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Columbia Sportswear presently has a consensus target price of $65.40, suggesting a potential upside of 8.40%. Under Armour has a consensus target price of $5.50, suggesting a potential upside of 4.56%. Given Columbia Sportswear's stronger consensus rating and higher probable upside, research analysts plainly believe Columbia Sportswear is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Columbia Sportswear
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17
Under Armour
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33

Columbia Sportswear has a beta of 0.94, meaning that its stock price is 6% less volatile than the broader market. Comparatively, Under Armour has a beta of 1.59, meaning that its stock price is 59% more volatile than the broader market.

Columbia Sportswear has a net margin of 6.05% compared to Under Armour's net margin of -9.99%. Columbia Sportswear's return on equity of 11.20% beat Under Armour's return on equity.

Company Net Margins Return on Equity Return on Assets
Columbia Sportswear6.05% 11.20% 6.67%
Under Armour -9.99%4.04%1.37%

In the previous week, Columbia Sportswear had 11 more articles in the media than Under Armour. MarketBeat recorded 15 mentions for Columbia Sportswear and 4 mentions for Under Armour. Columbia Sportswear's average media sentiment score of 0.81 beat Under Armour's score of -0.05 indicating that Columbia Sportswear is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Columbia Sportswear
5 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Under Armour
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

Columbia Sportswear has higher earnings, but lower revenue than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than Columbia Sportswear, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Columbia Sportswear$3.40B0.91$177.22M$3.8515.67
Under Armour$4.93B0.46-$495.64M-$1.15N/A

Summary

Columbia Sportswear beats Under Armour on 14 of the 16 factors compared between the two stocks.

How does Under Armour compare to Under Armour?

Under Armour (NYSE:UA) and Under Armour (NYSE:UAA) are both mid-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, media sentiment, valuation, risk, earnings, analyst recommendations and profitability.

Under Armour has a beta of 1.59, indicating that its stock price is 59% more volatile than the broader market. Comparatively, Under Armour has a beta of 1.67, indicating that its stock price is 67% more volatile than the broader market.

36.3% of Under Armour shares are held by institutional investors. Comparatively, 34.6% of Under Armour shares are held by institutional investors. 15.6% of Under Armour shares are held by company insiders. Comparatively, 15.7% of Under Armour shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Company Net Margins Return on Equity Return on Assets
Under Armour-9.99% 4.04% 1.37%
Under Armour -9.99%4.04%1.37%

Under Armour currently has a consensus target price of $5.50, suggesting a potential upside of 4.56%. Under Armour has a consensus target price of $5.94, suggesting a potential upside of 9.95%. Given Under Armour's stronger consensus rating and higher possible upside, analysts clearly believe Under Armour is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Under Armour
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33
Under Armour
4 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.94

Under Armour is trading at a lower price-to-earnings ratio than Under Armour, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Under Armour$4.93B0.46-$495.64M-$1.15N/A
Under Armour$4.97B0.47-$495.64M-$1.15N/A

In the previous week, Under Armour had 2 more articles in the media than Under Armour. MarketBeat recorded 4 mentions for Under Armour and 2 mentions for Under Armour. Under Armour's average media sentiment score of 0.35 beat Under Armour's score of -0.05 indicating that Under Armour is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Under Armour
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Under Armour
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Under Armour beats Under Armour on 9 of the 12 factors compared between the two stocks.

How does Under Armour compare to Levi Strauss & Co.?

Levi Strauss & Co. (NYSE:LEVI) and Under Armour (NYSE:UA) are both mid-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, valuation, dividends, institutional ownership, profitability, analyst recommendations, earnings and risk.

Levi Strauss & Co. has a net margin of 9.66% compared to Under Armour's net margin of -9.99%. Levi Strauss & Co.'s return on equity of 25.79% beat Under Armour's return on equity.

Company Net Margins Return on Equity Return on Assets
Levi Strauss & Co.9.66% 25.79% 8.61%
Under Armour -9.99%4.04%1.37%

Levi Strauss & Co. currently has a consensus price target of $27.43, suggesting a potential upside of 27.46%. Under Armour has a consensus price target of $5.50, suggesting a potential upside of 4.56%. Given Levi Strauss & Co.'s stronger consensus rating and higher probable upside, equities analysts plainly believe Levi Strauss & Co. is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Levi Strauss & Co.
0 Sell rating(s)
4 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.75
Under Armour
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33

69.1% of Levi Strauss & Co. shares are held by institutional investors. Comparatively, 36.3% of Under Armour shares are held by institutional investors. 1.1% of Levi Strauss & Co. shares are held by company insiders. Comparatively, 15.6% of Under Armour shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Levi Strauss & Co. has higher revenue and earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than Levi Strauss & Co., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Levi Strauss & Co.$6.28B1.32$578.10M$1.6213.28
Under Armour$4.93B0.46-$495.64M-$1.15N/A

In the previous week, Under Armour had 2 more articles in the media than Levi Strauss & Co.. MarketBeat recorded 4 mentions for Under Armour and 2 mentions for Levi Strauss & Co.. Levi Strauss & Co.'s average media sentiment score of 0.39 beat Under Armour's score of -0.05 indicating that Levi Strauss & Co. is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Levi Strauss & Co.
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Under Armour
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

Levi Strauss & Co. has a beta of 1.33, meaning that its stock price is 33% more volatile than the broader market. Comparatively, Under Armour has a beta of 1.59, meaning that its stock price is 59% more volatile than the broader market.

Summary

Levi Strauss & Co. beats Under Armour on 13 of the 16 factors compared between the two stocks.

How does Under Armour compare to Ermenegildo Zegna?

Under Armour (NYSE:UA) and Ermenegildo Zegna (NYSE:ZGN) are both mid-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, risk, earnings, dividends, analyst recommendations, institutional ownership, profitability and media sentiment.

Ermenegildo Zegna has a net margin of 0.00% compared to Under Armour's net margin of -9.99%. Under Armour's return on equity of 4.04% beat Ermenegildo Zegna's return on equity.

Company Net Margins Return on Equity Return on Assets
Under Armour-9.99% 4.04% 1.37%
Ermenegildo Zegna N/A N/A N/A

Under Armour currently has a consensus target price of $5.50, suggesting a potential upside of 4.56%. Ermenegildo Zegna has a consensus target price of $13.13, suggesting a potential downside of 5.74%. Given Under Armour's higher probable upside, research analysts clearly believe Under Armour is more favorable than Ermenegildo Zegna.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Under Armour
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33
Ermenegildo Zegna
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.40

In the previous week, Under Armour had 4 more articles in the media than Ermenegildo Zegna. MarketBeat recorded 4 mentions for Under Armour and 0 mentions for Ermenegildo Zegna. Ermenegildo Zegna's average media sentiment score of 0.00 beat Under Armour's score of -0.05 indicating that Ermenegildo Zegna is being referred to more favorably in the news media.

Company Overall Sentiment
Under Armour Neutral
Ermenegildo Zegna Neutral

Under Armour has a beta of 1.59, indicating that its share price is 59% more volatile than the broader market. Comparatively, Ermenegildo Zegna has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market.

36.3% of Under Armour shares are held by institutional investors. Comparatively, 12.9% of Ermenegildo Zegna shares are held by institutional investors. 15.6% of Under Armour shares are held by insiders. Comparatively, 1.2% of Ermenegildo Zegna shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Ermenegildo Zegna has lower revenue, but higher earnings than Under Armour.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Under Armour$4.93B0.46-$495.64M-$1.15N/A
Ermenegildo Zegna$2.17B2.72$111.54MN/AN/A

Summary

Under Armour beats Ermenegildo Zegna on 8 of the 14 factors compared between the two stocks.

How does Under Armour compare to V.F.?

Under Armour (NYSE:UA) and V.F. (NYSE:VFC) are both mid-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, valuation, media sentiment, analyst recommendations, institutional ownership, profitability and dividends.

Under Armour has a beta of 1.59, indicating that its share price is 59% more volatile than the broader market. Comparatively, V.F. has a beta of 1.57, indicating that its share price is 57% more volatile than the broader market.

V.F. has a net margin of 2.88% compared to Under Armour's net margin of -9.99%. V.F.'s return on equity of 18.91% beat Under Armour's return on equity.

Company Net Margins Return on Equity Return on Assets
Under Armour-9.99% 4.04% 1.37%
V.F. 2.88%18.91%3.26%

In the previous week, V.F. had 14 more articles in the media than Under Armour. MarketBeat recorded 18 mentions for V.F. and 4 mentions for Under Armour. V.F.'s average media sentiment score of 0.97 beat Under Armour's score of -0.05 indicating that V.F. is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Under Armour
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
V.F.
11 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

36.3% of Under Armour shares are held by institutional investors. Comparatively, 86.8% of V.F. shares are held by institutional investors. 15.6% of Under Armour shares are held by company insiders. Comparatively, 1.5% of V.F. shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

V.F. has higher revenue and earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than V.F., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Under Armour$4.93B0.46-$495.64M-$1.15N/A
V.F.$9.61B0.59$254.92M$0.6920.88

Under Armour presently has a consensus price target of $5.50, suggesting a potential upside of 4.56%. V.F. has a consensus price target of $18.21, suggesting a potential upside of 26.34%. Given V.F.'s stronger consensus rating and higher possible upside, analysts clearly believe V.F. is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Under Armour
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33
V.F.
2 Sell rating(s)
12 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.30

Summary

V.F. beats Under Armour on 15 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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UA vs. The Competition

MetricUnder ArmourTextiles, Apparel & Luxury Goods IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$2.25B$11.37B$13.21B$24.29B
Dividend YieldN/A2.74%56.57%3.70%
P/E Ratio-4.5724.3046.9630.31
Price / Sales0.469.5788.5819.88
Price / Cash13.78188.3629.1332.49
Price / Book1.583.683.936.77
Net Income-$495.64M$466.81M$445.72M$1.07B
7 Day Performance0.54%-1.07%-0.26%-0.65%
1 Month Performance-20.24%0.49%2.74%3.38%
1 Year Performance4.47%14.09%-1.57%14.90%

Under Armour Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
UA
Under Armour
0.9819 of 5 stars
$5.26
+2.1%
$5.50
+4.6%
+4.5%$2.25B$4.97BN/A17,500
COLM
Columbia Sportswear
4.4563 of 5 stars
$57.89
+1.4%
$65.40
+13.0%
+6.7%$2.92B$3.41B15.049,620
UAA
Under Armour
3.0837 of 5 stars
$5.07
-4.3%
$5.94
+17.2%
+5.4%$2.30B$4.97BN/A14,100
LEVI
Levi Strauss & Co.
4.8628 of 5 stars
$22.04
-2.4%
$27.43
+24.5%
+1.0%$8.68B$6.28B13.6019,000
ZGN
Ermenegildo Zegna
1.4641 of 5 stars
$13.49
+0.9%
$13.13
-2.6%
+68.7%$5.82B$2.17BN/A7,437

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This page (NYSE:UA) was last updated on 8/23/2026 by MarketBeat.com Staff.
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