Under Armour (UA) Competitors

$4.96 -0.04 (-0.70%)

Closing price 03:59 PM Eastern

Extended Trading

$5.08 +0.12 (+2.46%)

As of 08:00 PM Eastern

UA vs. COLM, UAA, LEVI, BIRK, and ZGN

Should you buy Under Armour stock or one of its competitors? MarketBeat compares Under Armour with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Under Armour include Columbia Sportswear (COLM), Under Armour (UAA), Levi Strauss & Co. (LEVI), Birkenstock (BIRK), and Ermenegildo Zegna (ZGN).

How does Under Armour compare to Columbia Sportswear?

Columbia Sportswear (NASDAQ:COLM) and Under Armour (NYSE:UA) are both mid-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, dividends, media sentiment, risk, institutional ownership, valuation, earnings and analyst recommendations.

Columbia Sportswear has a net margin of 4.98% compared to Under Armour's net margin of -9.98%. Columbia Sportswear's return on equity of 11.78% beat Under Armour's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Columbia Sportswear	4.98%	11.78%	7.01%
Under Armour	-9.98%	3.01%	1.05%

Columbia Sportswear has higher earnings, but lower revenue than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than Columbia Sportswear, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Columbia Sportswear	$3.40B	0.87	$177.22M	$3.14	18.47
Under Armour	$4.97B	0.42	-$201.27M	-$1.16	N/A

47.8% of Columbia Sportswear shares are owned by institutional investors. Comparatively, 36.4% of Under Armour shares are owned by institutional investors. 51.9% of Columbia Sportswear shares are owned by company insiders. Comparatively, 15.6% of Under Armour shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, Under Armour had 14 more articles in the media than Columbia Sportswear. MarketBeat recorded 19 mentions for Under Armour and 5 mentions for Columbia Sportswear. Columbia Sportswear's average media sentiment score of 0.90 beat Under Armour's score of -0.51 indicating that Columbia Sportswear is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Columbia Sportswear	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Under Armour	2 Very Positive mention(s)	0 Positive mention(s)	6 Neutral mention(s)	5 Negative mention(s)	0 Very Negative mention(s)	Negative

Columbia Sportswear presently has a consensus price target of $62.67, suggesting a potential upside of 8.06%. Under Armour has a consensus price target of $5.50, suggesting a potential upside of 11.00%. Given Under Armour's higher probable upside, analysts plainly believe Under Armour is more favorable than Columbia Sportswear.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Columbia Sportswear	2 Sell rating(s)	5 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
Under Armour	2 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33

Columbia Sportswear has a beta of 0.91, meaning that its stock price is 9% less volatile than the broader market. Comparatively, Under Armour has a beta of 1.65, meaning that its stock price is 65% more volatile than the broader market.

Summary

Columbia Sportswear beats Under Armour on 12 of the 16 factors compared between the two stocks.

How does Under Armour compare to Under Armour?

Under Armour (NYSE:UAA) and Under Armour (NYSE:UA) are both mid-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, profitability, institutional ownership, media sentiment, dividends, earnings and analyst recommendations.

Company	Net Margins	Return on Equity	Return on Assets
Under Armour	-9.98%	3.01%	1.05%
Under Armour	-9.98%	3.01%	1.05%

Under Armour is trading at a lower price-to-earnings ratio than Under Armour, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Under Armour	$4.97B	0.44	-$201.27M	-$1.16	N/A
Under Armour	$4.97B	0.42	-$201.27M	-$1.16	N/A

34.6% of Under Armour shares are owned by institutional investors. Comparatively, 36.4% of Under Armour shares are owned by institutional investors. 15.6% of Under Armour shares are owned by insiders. Comparatively, 15.6% of Under Armour shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, Under Armour had 21 more articles in the media than Under Armour. MarketBeat recorded 40 mentions for Under Armour and 19 mentions for Under Armour. Under Armour's average media sentiment score of -0.04 beat Under Armour's score of -0.51 indicating that Under Armour is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Under Armour	6 Very Positive mention(s)	2 Positive mention(s)	13 Neutral mention(s)	8 Negative mention(s)	1 Very Negative mention(s)	Neutral
Under Armour	2 Very Positive mention(s)	0 Positive mention(s)	6 Neutral mention(s)	5 Negative mention(s)	0 Very Negative mention(s)	Negative

Under Armour presently has a consensus price target of $5.91, suggesting a potential upside of 16.24%. Under Armour has a consensus price target of $5.50, suggesting a potential upside of 11.00%. Given Under Armour's stronger consensus rating and higher possible upside, equities analysts plainly believe Under Armour is more favorable than Under Armour.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Under Armour	4 Sell rating(s)	14 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	1.95
Under Armour	2 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33

Under Armour has a beta of 1.73, meaning that its share price is 73% more volatile than the broader market. Comparatively, Under Armour has a beta of 1.65, meaning that its share price is 65% more volatile than the broader market.

Summary

Under Armour beats Under Armour on 8 of the 10 factors compared between the two stocks.

How does Under Armour compare to Levi Strauss & Co.?

Under Armour (NYSE:UA) and Levi Strauss & Co. (NYSE:LEVI) are both mid-cap apparel companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, analyst recommendations, dividends, earnings, profitability, valuation, institutional ownership and risk.

Under Armour presently has a consensus target price of $5.50, indicating a potential upside of 11.00%. Levi Strauss & Co. has a consensus target price of $26.69, indicating a potential upside of 24.88%. Given Levi Strauss & Co.'s stronger consensus rating and higher probable upside, analysts clearly believe Levi Strauss & Co. is more favorable than Under Armour.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Under Armour	2 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33
Levi Strauss & Co.	0 Sell rating(s)	3 Hold rating(s)	12 Buy rating(s)	0 Strong Buy rating(s)	2.80

Levi Strauss & Co. has a net margin of 9.52% compared to Under Armour's net margin of -9.98%. Levi Strauss & Co.'s return on equity of 25.35% beat Under Armour's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Under Armour	-9.98%	3.01%	1.05%
Levi Strauss & Co.	9.52%	25.35%	8.32%

Under Armour has a beta of 1.65, indicating that its share price is 65% more volatile than the broader market. Comparatively, Levi Strauss & Co. has a beta of 1.35, indicating that its share price is 35% more volatile than the broader market.

Levi Strauss & Co. has higher revenue and earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than Levi Strauss & Co., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Under Armour	$4.97B	0.42	-$201.27M	-$1.16	N/A
Levi Strauss & Co.	$6.28B	1.31	$578.10M	$1.57	13.61

In the previous week, Under Armour had 12 more articles in the media than Levi Strauss & Co.. MarketBeat recorded 19 mentions for Under Armour and 7 mentions for Levi Strauss & Co.. Levi Strauss & Co.'s average media sentiment score of 0.60 beat Under Armour's score of -0.51 indicating that Levi Strauss & Co. is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Under Armour	2 Very Positive mention(s)	0 Positive mention(s)	6 Neutral mention(s)	5 Negative mention(s)	0 Very Negative mention(s)	Negative
Levi Strauss & Co.	3 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

36.4% of Under Armour shares are held by institutional investors. Comparatively, 69.1% of Levi Strauss & Co. shares are held by institutional investors. 15.6% of Under Armour shares are held by company insiders. Comparatively, 1.1% of Levi Strauss & Co. shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Levi Strauss & Co. beats Under Armour on 13 of the 16 factors compared between the two stocks.

How does Under Armour compare to Birkenstock?

Under Armour (NYSE:UA) and Birkenstock (NYSE:BIRK) are both mid-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, analyst recommendations, dividends, earnings, profitability, valuation, institutional ownership and risk.

Under Armour presently has a consensus target price of $5.50, indicating a potential upside of 11.00%. Birkenstock has a consensus target price of $57.41, indicating a potential upside of 68.25%. Given Birkenstock's stronger consensus rating and higher probable upside, analysts clearly believe Birkenstock is more favorable than Under Armour.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Under Armour	2 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33
Birkenstock	0 Sell rating(s)	3 Hold rating(s)	16 Buy rating(s)	0 Strong Buy rating(s)	2.84

Birkenstock has a net margin of 16.26% compared to Under Armour's net margin of -9.98%. Birkenstock's return on equity of 13.27% beat Under Armour's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Under Armour	-9.98%	3.01%	1.05%
Birkenstock	16.26%	13.27%	7.29%

Under Armour has a beta of 1.65, indicating that its share price is 65% more volatile than the broader market. Comparatively, Birkenstock has a beta of 1.15, indicating that its share price is 15% more volatile than the broader market.

Birkenstock has lower revenue, but higher earnings than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than Birkenstock, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Under Armour	$4.97B	0.42	-$201.27M	-$1.16	N/A
Birkenstock	$2.32B	2.71	$385.46M	$2.28	14.97

In the previous week, Birkenstock had 4 more articles in the media than Under Armour. MarketBeat recorded 23 mentions for Birkenstock and 19 mentions for Under Armour. Birkenstock's average media sentiment score of 0.00 beat Under Armour's score of -0.51 indicating that Birkenstock is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Under Armour	2 Very Positive mention(s)	0 Positive mention(s)	6 Neutral mention(s)	5 Negative mention(s)	0 Very Negative mention(s)	Negative
Birkenstock	4 Very Positive mention(s)	4 Positive mention(s)	2 Neutral mention(s)	8 Negative mention(s)	1 Very Negative mention(s)	Neutral

36.4% of Under Armour shares are held by institutional investors. Comparatively, 19.9% of Birkenstock shares are held by institutional investors. 15.6% of Under Armour shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Birkenstock beats Under Armour on 12 of the 16 factors compared between the two stocks.

How does Under Armour compare to Ermenegildo Zegna?

Under Armour (NYSE:UA) and Ermenegildo Zegna (NYSE:ZGN) are both mid-cap apparel companies, but which is the better investment? We will contrast the two businesses based on the strength of their media sentiment, valuation, analyst recommendations, profitability, earnings, dividends, risk and institutional ownership.

36.4% of Under Armour shares are owned by institutional investors. Comparatively, 12.9% of Ermenegildo Zegna shares are owned by institutional investors. 15.6% of Under Armour shares are owned by company insiders. Comparatively, 1.2% of Ermenegildo Zegna shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Ermenegildo Zegna has a net margin of 0.00% compared to Under Armour's net margin of -9.98%. Under Armour's return on equity of 3.01% beat Ermenegildo Zegna's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Under Armour	-9.98%	3.01%	1.05%
Ermenegildo Zegna	N/A	N/A	N/A

Under Armour presently has a consensus target price of $5.50, indicating a potential upside of 11.00%. Ermenegildo Zegna has a consensus target price of $12.26, indicating a potential downside of 3.33%. Given Under Armour's higher possible upside, equities analysts plainly believe Under Armour is more favorable than Ermenegildo Zegna.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Under Armour	2 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33
Ermenegildo Zegna	0 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50

Under Armour has a beta of 1.65, indicating that its stock price is 65% more volatile than the broader market. Comparatively, Ermenegildo Zegna has a beta of 0.82, indicating that its stock price is 18% less volatile than the broader market.

Ermenegildo Zegna has lower revenue, but higher earnings than Under Armour.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Under Armour	$4.97B	0.42	-$201.27M	-$1.16	N/A
Ermenegildo Zegna	$1.92B	2.80	$111.54M	N/A	N/A

In the previous week, Under Armour had 9 more articles in the media than Ermenegildo Zegna. MarketBeat recorded 19 mentions for Under Armour and 10 mentions for Ermenegildo Zegna. Ermenegildo Zegna's average media sentiment score of 0.34 beat Under Armour's score of -0.51 indicating that Ermenegildo Zegna is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Under Armour	2 Very Positive mention(s)	0 Positive mention(s)	6 Neutral mention(s)	5 Negative mention(s)	0 Very Negative mention(s)	Negative
Ermenegildo Zegna	5 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Under Armour beats Ermenegildo Zegna on 8 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

UA vs. The Competition

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Metric	Under Armour	TEXTILE Industry	Discretionary Sector	NYSE Exchange
Market Cap	$2.13B	$12.85B	$7.14B	$22.90B
Dividend Yield	N/A	2.54%	2.95%	4.09%
P/E Ratio	-4.27	22.30	18.13	30.67
Price / Sales	0.42	1.03	3.61	18.04
Price / Cash	13.11	10.75	14.60	25.31
Price / Book	1.49	2.29	3.67	4.67
Net Income	-$201.27M	$557.03M	$247.44M	$1.06B
7 Day Performance	-20.27%	-5.42%	-1.11%	-0.76%
1 Month Performance	-19.17%	-5.45%	13.78%	1.73%
1 Year Performance	-17.28%	-0.85%	17.85%	25.04%

Under Armour Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
UA Under Armour	1.4204 of 5 stars	$4.96 -0.7%	$5.50 +11.0%	-16.9%	$2.13B	$4.97B	N/A	17,500	Trending News Earnings Report Analyst Forecast Insider Trade
COLM Columbia Sportswear	3.7748 of 5 stars	$58.60 -1.1%	$62.67 +6.9%	-15.4%	$3.03B	$3.40B	18.66	9,620	Analyst Downgrade
UAA Under Armour	2.9703 of 5 stars	$5.03 -17.1%	$6.65 +32.3%	-18.6%	$2.58B	$5.16B	N/A	14,400	Trending News Earnings Report Analyst Downgrade Insider Trade Gap Down High Trading Volume
LEVI Levi Strauss & Co.	4.8478 of 5 stars	$21.58 -1.2%	$26.69 +23.7%	+20.1%	$8.40B	$6.28B	13.75	19,000
BIRK Birkenstock	4.2427 of 5 stars	$38.08 -2.7%	$59.71 +56.8%	-39.1%	$7.20B	$2.14B	16.67	8,400	Trending News Analyst Forecast

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This page (NYSE:UA) was last updated on 5/14/2026 by MarketBeat.com Staff.

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Under Armour (UA) Competitors

UA vs. COLM, UAA, LEVI, BIRK, and ZGN

How does Under Armour compare to Columbia Sportswear?

Summary

How does Under Armour compare to Under Armour?

Summary

How does Under Armour compare to Levi Strauss & Co.?

Summary

How does Under Armour compare to Birkenstock?

Summary

How does Under Armour compare to Ermenegildo Zegna?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

UA vs. The Competition

Under Armour Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

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Under Armour (UA) Competitors

UA vs. COLM, UAA, LEVI, BIRK, and ZGN

How does Under Armour compare to Columbia Sportswear?

Is COLM or UA more profitable?

Which has preferable earnings & valuation, COLM or UA?

Do institutionals and insiders hold more shares of COLM or UA?

Does the media favor COLM or UA?

Do analysts recommend COLM or UA?

Which has more volatility & risk, COLM or UA?

Summary

How does Under Armour compare to Under Armour?

Is UAA or UA more profitable?

Which has better earnings and valuation, UAA or UA?

Do insiders & institutionals hold more shares of UAA or UA?

Does the media refer more to UAA or UA?

Do analysts prefer UAA or UA?

Which has more risk & volatility, UAA or UA?

Summary

How does Under Armour compare to Levi Strauss & Co.?

Do analysts prefer UA or LEVI?

Is UA or LEVI more profitable?

Which has more risk & volatility, UA or LEVI?

Which has stronger valuation and earnings, UA or LEVI?

Does the media refer more to UA or LEVI?

Do insiders & institutionals have more ownership in UA or LEVI?

Summary

How does Under Armour compare to Birkenstock?

Do analysts prefer UA or BIRK?

Is UA or BIRK more profitable?

Which has more risk & volatility, UA or BIRK?

Which has stronger valuation and earnings, UA or BIRK?

Does the media refer more to UA or BIRK?

Do insiders & institutionals have more ownership in UA or BIRK?

Summary

How does Under Armour compare to Ermenegildo Zegna?

Do institutionals & insiders have more ownership in UA or ZGN?

Is UA or ZGN more profitable?

Do analysts prefer UA or ZGN?

Which has more risk and volatility, UA or ZGN?

Which has higher valuation & earnings, UA or ZGN?

Does the media prefer UA or ZGN?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

UA vs. The Competition

Under Armour Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools