Under Armour (UAA) Stock Forecast & Price Target $5.44 +0.13 (+2.35%) As of 12:52 PM Eastern This is a fair market value price provided by Massive. Learn more. Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock Under Armour - Analysts' Recommendations and Stock Price Forecast (2026) How MarketBeat Calculates Price Target and Consensus Rating Consensus Rating ReduceBased on 20 Analyst RatingsSell4Hold14Buy2 Based on 20 Wall Street analysts who have issued ratings for Under Armour in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 20 analysts, 4 have given a sell rating, 14 have given a hold rating, 1 has given a buy rating, and 1 has given a strong buy rating for UAA. Consensus Price Target $5.918.55% Upside According to the 20 analysts' twelve-month price targets for Under Armour, the average price target is $5.91. The highest price target for UAA is $10.00, while the lowest price target for UAA is $4.00. The average price target represents a forecasted upside of 8.55% from the current price of $5.45. MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Get the Latest News and Ratings for UAA and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Under Armour and its competitors. Sign Up View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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UAA Analyst Ratings Over TimeTypeCurrent Forecast5/22/25 to 5/22/261 Month Ago4/22/25 to 4/22/263 Months Ago2/21/25 to 2/21/261 Year Ago5/22/24 to 5/22/25Strong Buy1 Strong Buy rating(s)2 Strong Buy rating(s)1 Strong Buy rating(s)0 Strong Buy rating(s)Buy1 Buy rating(s)3 Buy rating(s)3 Buy rating(s)4 Buy rating(s)Hold14 Hold rating(s)13 Hold rating(s)15 Hold rating(s)13 Hold rating(s)Sell4 Sell rating(s)4 Sell rating(s)4 Sell rating(s)2 Sell rating(s)Consensus Price Target$5.91$6.91$6.94$7.33Forecasted Upside8.55% Upside9.65% Upside-14.64% Downside12.20% UpsideConsensus RatingReduceHoldHoldHold UAA Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History UAA Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Under Armour Stock vs. The CompetitionTypeUnder ArmourConsumer Discretionary CompaniesBroader MarketConsensus Rating Score 1.95 2.08 2.52Consensus RatingReduceHoldModerate BuyPredicted Upside11.00% Upside70.97% Upside15.96% UpsideNews Sentiment RatingNeutral NewsSee Recent UAA NewsPositive NewsPositive News Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails5/14/2026 UBS Group4 of 5 starsJay Sole3 of 5 starsReiterated RatingBuy$11.00 ➝ $10.00+95.50%5/13/2026 The Goldman Sachs Group3 of 5 stars Reiterated RatingNeutral$6.00+20.36%5/13/2026 Citigroup4 of 5 starsPaul Lejuez4 of 5 starsReiterated RatingSell$6.20 ➝ $4.75-5.47%5/13/2026 BarclaysSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingAdrienne YihSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingSet TargetEqual Weight$8.00 ➝ $5.00-0.50%5/13/2026 BNP Paribas ExaneSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingLaurent VasilescuSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetNeutral$7.00 ➝ $5.00-2.25%5/13/2026 Truist FinancialSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJoseph CivelloSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetHold$8.00 ➝ $5.00-3.94%5/13/2026 Telsey Advisory GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Lower TargetMarket Perform$6.00 ➝ $5.50+9.45%5/12/2026 Stifel NicolausSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingPeter McGoldrickSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingSet TargetBuy ➝ Hold$9.00 ➝ $6.00+19.40%5/12/2026 Zacks ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating DowngradeStrong-Buy ➝ Hold4/24/2026 Weiss RatingsSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingSell (D-) Get the Latest News and Ratings for UAA and Related StocksEnter your email address below to receive the latest news and analysts' ratings for Under Armour and its competitors with MarketBeat's FREE daily newsletter. 2/9/2026 Robert W. BairdSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJonathan KompSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingSet Target$8.00+4.68%1/16/2026 ArgusSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeHold12/10/2025 GuggenheimSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingSimeon SiegelSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeStrong-Buy11/7/2025 EvercoreSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingMichael BinettiSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetUnderperform$5.00 ➝ $4.00-12.38%11/6/2025 William BlairSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeHold10/14/2025 BTIG ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingRobert DrbulSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingInitiated CoverageNeutral9/15/2025 Rothschild & Co RedburnSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating DowngradeStrong-Buy ➝ Hold8/12/2025 CfraSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeModerate Sell ➝ Hold8/11/2025 Bank of AmericaSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingLorraine HutchinsonSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetNeutral$8.00 ➝ $6.50+19.71%8/8/2025 JPMorgan Chase & Co.Subscribe to MarketBeat All Access for the firm's recommendation accuracy ratingMatthew BossSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetUnderweight$6.00 ➝ $5.00-7.92%5/14/2025 BMO Capital MarketsSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingSimeon SiegelSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetOutperform$12.00 ➝ $9.00+38.04%5/14/2025 Wells Fargo & CompanySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingIke BoruchowSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetEqual Weight$4.00 ➝ $5.00-19.81%5/14/2025 Needham & Company LLCSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingTom NikicSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingHold3/7/2025 KGI SecuritiesSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Initiated CoverageNeutral$7.40+7.64%12/13/2024 Morgan StanleySubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingUnderweight$4.00 ➝ $4.00-54.65%12/13/2024 TD CowenSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetHold$10.00 ➝ $11.00+24.29%8/9/2024 WedbushSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetOutperform$8.00 ➝ $8.50+9.25%5/23/2024 OppenheimerSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating DowngradeOutperform ➝ Market PerformAnalyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 12:53 PM ET. UAA Forecast - Frequently Asked Questions What is Under Armour's forecast for 2026? According to the research reports of 20 Wall Street equities research analysts, the average twelve-month stock price forecast for Under Armour is $5.91, with a high forecast of $10.00 and a low forecast of $4.00. Should I buy or sell Under Armour stock right now? 20 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Under Armour in the last year. There are currently 4 sell ratings, 14 hold ratings, 1 buy rating and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "reduce" UAA shares. Does Under Armour's stock price have much upside? According to analysts, Under Armour's stock has a predicted upside of 8.55% based on their 12-month stock forecasts. Has Under Armour been upgraded or downgraded by Wall Street analysts recently? Over the previous 90 days, Under Armour's stock had 1 upgrade and 1 downgrade by analysts. What analysts cover Under Armour? Under Armour has been rated by research analysts at Barclays, BNP Paribas Exane, Citigroup, Stifel Nicolaus, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, UBS Group, Weiss Ratings, and Zacks Research in the past 90 days. Do Wall Street analysts like Under Armour more than its competitors? Analysts like Under Armour less than other "consumer discretionary" companies. The consensus rating for Under Armour is Reduce while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how UAA compares to other companies. 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