Alex Straton Analyst PerformanceAnalyst at Morgan StanleyAlex Straton is a stock analyst at Morgan Stanley focused in the retail/wholesale sector, covering 19 publicly traded companies. Over the past year, Alex Straton has issued 38 stock ratings, including buy, hold, and sell recommendations. While full access to Alex Straton's proprietary MarketBeat Analyst Ranking is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Alex Straton's coverage history, rating activity, and performance tendencies — helping individual investors make more informed trading decisions. Analyst Rankings, Coverage, and Performance StatisticsAnalyst RankingSubscribe to MarketBeat All Access for the analyst's recommendation accuracy rating MarketBeatAverage Return00.00% 12-Month ROISuccess Rate00.00% Profitable RatingsTotal Ratings70 Last 1 YearsBuy Recommendations42.03% 29 Buy RatingsCompanies Covered19 Unique Companies Ratings Distribution69RatingsDistribution of strong buy, buy, hold, and sell ratings by Alex Straton.RatingPercentageCount Strong Buy0.0%0 ratings Buy42.0%29 ratings Hold47.8%33 ratings Sell10.1%7 ratingsOut of 69 total stock ratings issued by Alex Straton at Morgan Stanley, the majority (47.8%) have been Hold recommendations, followed by 42.0% Buy and 10.1% Sell.Best & Worst CallsBest Call000.0%URBNMay 2025Subscribe to MarketBeat All Access to get analyst recommendation ROI.Worst Call000.0%ONONMay 2025Subscribe to MarketBeat All Access to get analyst recommendation ROI.Exchange CoverageExchangePercentageCountNYSE84.2% of companies on NYSE16 companiesNASDAQ15.8% of companies on NASDAQ3 companiesAlex Straton, an analyst at Morgan Stanley, currently covers 19 companies listed on NYSE and NASDAQ, with the majority traded on NYSE.Coverage FocusSector IconSectorPercentageRetail/Wholesale15 companies78.9%Consumer Discretionary4 companies21.1%Alex Straton of Morgan Stanley specializes in stock coverage within the Retail/Wholesale sector, with additional focus on Consumer Discretionary companies.Coverage IndustriesIndustryPercentageRETAIL - APP/SHOE10 companies52.6%RETAIL - RGN DEPT2 companies10.5%RETAIL - DISCOUNT2 companies10.5%SHOES&REL APPRL2 companies10.5%RETAIL - MISC/DIV1 company5.3%TEXTILE - APPAREL1 company5.3%LEISURE&REC PRD1 company5.3% Alex Straton's Ratings History at Morgan Stanley Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 2 Years 3 Years 4 Years 5 Years All Time Timeframe Start Date End Date All Ratings Strong Buy Buy Hold Sell Rating Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.Available with a MarketBeat All Access Subscription12-Month ROIUpgrade to All Access to use the All ROI Filter Export CompanyReport DateActionReport Date Price12-MonthPrice TargetRating12-MonthPrice & ROIDetailsKSSKohl's7/6/2026Reiterated Rating$17.07$15.00Underweight$0.0000.00% ROIANFAbercrombie & Fitch7/6/2026Reiterated Rating$90.85$87.00Equal Weight$0.0000.00% ROIBBWIBath & Body Works7/6/2026Reiterated Rating$21.29$22.00Equal Weight$0.0000.00% ROICURVTorrid7/6/2026Reiterated Rating$1.69$1.80Equal Weight$0.0000.00% ROIAEOAmerican Eagle Outfitters7/6/2026Reiterated Rating$16.29$18.00Equal Weight$0.0000.00% ROIGAPGAP7/6/2026Reiterated Rating$19.04$21.00Equal Weight$0.0000.00% ROITPRTapestry7/6/2026Reiterated Rating$144.09$164.00Overweight$0.0000.00% ROIURBNUrban Outfitters7/6/2026Reiterated Rating$69.29$89.00Overweight$0.0000.00% ROIVSXYVictoria's Secret & Co.7/6/2026Reiterated Rating$76.91$99.00Overweight$0.0000.00% ROIMMacy's7/6/2026Reiterated Rating$23.83$30.00Overweight$0.0000.00% ROI Get the Latest News and Ratings for Your StocksEnter your email address below to receive the latest headlines and analysts' recommendations for your stocks with our free daily email newsletter. LULUlululemon athletica7/6/2026Reiterated Rating$114.48$93.00Underweight$0.0000.00% ROIMMacy's12/5/2025Boost Price Target$22.29$21.00Equal Weight$0.0000.00% ROIVSXYVictoria's Secret & Co.12/5/2025Upgrade$47.41$60.00Overweight$0.0000.00% ROIMMacy's12/4/2025Reiterated Rating$22.29Positive$0.0000.00% ROICURVTorrid12/4/2025Reiterated Rating$1.13$1.01Underweight$0.0000.00% ROIAEOAmerican Eagle Outfitters12/3/2025Set Price Target$23.62$23.00$0.0000.00% ROIURBNUrban Outfitters11/26/2025Boost Price Target$68.31$91.00Overweight$0.0000.00% ROIBURLBurlington Stores11/26/2025Lower Price Target$259.29$310.00Overweight$0.0000.00% ROIGAPGAP11/21/2025Boost Price Target$23.07$31.00Overweight$0.0000.00% ROIBBWIBath & Body Works11/21/2025Reiterated Rating$15.83$18.00Equal Weight$0.0000.00% ROIONONON11/13/2025Boost Price Target$43.50$70.00Overweight$0.0000.00% ROIGAPGAP11/5/2025Boost Price Target$23.84$30.00Overweight$0.0000.00% ROIBURLBurlington Stores11/5/2025Boost Price Target$280.57$330.00Overweight$0.0000.00% ROIBBWIBath & Body Works11/5/2025Boost Price Target$23.88$43.00Overweight$0.0000.00% ROILEVILevi Strauss & Co.10/10/2025Boost Price Target$24.59$20.00Equal Weight$0.0000.00% ROINKENIKE10/1/2025Set Price Target$69.72$72.00Positive$0.0000.00% ROINKENIKE9/23/2025Boost Price Target$71.74$70.00Equal Weight$0.0000.00% ROIASAmer Sports9/22/2025Set Price Target$37.46$41.00Positive$0.0000.00% ROIMMacy's9/18/2025Boost Price Target$17.69$16.00Equal Weight$0.0000.00% ROIAEOAmerican Eagle Outfitters9/18/2025Boost Price Target$19.87$17.00Equal Weight$0.0000.00% ROICURVTorrid9/18/2025Lower Price Target$1.85$1.60Underweight$0.0000.00% ROIGAPGAP9/16/2025Boost Price Target$23.06$28.00Overweight$0.0000.00% ROIVSXYVictoria's Secret & Co.9/12/2025Reiterated Rating$27.84Reduce$0.0000.00% ROIVSXYVictoria's Secret & Co.9/12/2025Boost Price Target$26.21$27.00Equal Weight$0.0000.00% ROIBURLBurlington Stores8/29/2025Boost Price Target$282.83$328.00Overweight$0.0000.00% ROIURBNUrban Outfitters8/28/2025Boost Price Target$73.20$84.00Overweight$0.0000.00% ROIROSTRoss Stores8/22/2025Boost Price Target$146.32$130.00Equal Weight$0.0000.00% ROIONONON8/13/2025Boost Price Target$47.90$65.00Overweight$0.0000.00% ROILEVILevi Strauss & Co.7/11/2025Boost Price Target$19.74$19.00Equal Weight$00.0000.00% ROINKENIKE6/27/2025Boost Price Target$73.26$64.00Equal Weight$00.0000.00% ROITicker Revealed: Pre-IPO Access to "Next Elon Musk" Company (Ad)We’ve found The Next Elon Musk… and what we believe to be the next Tesla. It’s already racked up $26 billion in government contracts. Peter Thiel just bet $1 Billion on it.👉 Unlock the ticker now and get it completely free.NKENIKE6/17/2025Lower Price Target$61.09$61.00Equal Weight$00.0000.00% ROIROSTRoss Stores5/23/2025Lower Price Target$130.30$126.00Equal Weight$000.0000.00% ROIURBNUrban Outfitters5/22/2025Boost Price Target$73.06$77.00Overweight$00.0000.00% ROIASAmer Sports5/21/2025Boost Price Target$38.16$33.00Equal Weight$00.0000.00% ROISKXSkechers U.S.A.5/7/2025Reiterated Rating$61.38$63.00Equal Weight$0.0000.00% ROIGAPGAP5/6/2025Lower Price Target$22.68$27.00Overweight$00.0000.00% ROIFLFoot Locker5/6/2025Lower Price Target$11.71$14.00Underweight$0.0000.00% ROIBURLBurlington Stores5/6/2025Lower Price Target$237.99$269.00Overweight$000.0000.00% ROIMMacy's5/6/2025Lower Price Target$11.66$12.00Equal Weight$00.0000.00% ROIURBNUrban Outfitters5/6/2025Lower Price Target$52.30$62.00Overweight$00.0000.00% ROIROSTRoss Stores5/6/2025Lower Price Target$141.29$128.00Equal Weight$000.0000.00% ROIONONON5/6/2025Lower Price Target$48.58$62.00Overweight$00.0000.00% ROIVSXYVictoria's Secret & Co.5/6/2025Lower Price Target$19.26$19.00Equal Weight$00.0000.00% ROISKXSkechers U.S.A.4/25/2025Lower Price Target$47.95$73.00Overweight$0.0000.00% ROILEVILevi Strauss & Co.4/9/2025Lower Price Target$12.52$16.00Equal Weight$00.0000.00% ROINKENIKE3/21/2025Lower Price Target$71.61$70.00Equal Weight$00.0000.00% ROINKENIKE3/13/2025Lower Price Target$72.54$72.00Equal Weight$00.0000.00% ROIBURLBurlington Stores3/7/2025Boost Price Target$231.15$297.00Overweight$000.0000.00% ROIVSXYVictoria's Secret & Co.3/7/2025Lower Price Target$19.16$23.00Equal Weight$00.0000.00% ROIROSTRoss Stores3/5/2025Lower Price Target$135.97$130.00Equal Weight$000.0000.00% ROIONONON3/5/2025Boost Price Target$52.36$66.00Overweight$00.0000.00% ROILEVILevi Strauss & Co.1/30/2025Lower Price Target$18.11$17.00Equal Weight$00.0000.00% ROIAEOAmerican Eagle Outfitters1/21/2025Upgrade$16.07$16.00Equal Weight$00.0000.00% ROIROSTRoss Stores1/21/2025Reiterated Rating$149.15$140.00Equal Weight$000.0000.00% ROIURBNUrban Outfitters1/21/2025Upgrade$55.01$63.00Overweight$00.0000.00% ROICURVTorrid1/21/2025Boost Price Target$6.07$4.00Underweight$0.0000.00% ROIASAmer Sports1/21/2025Boost Price Target$30.44$27.00Equal Weight$00.0000.00% ROIVSXYVictoria's Secret & Co.1/21/2025Lower Price Target$38.28$40.00Equal Weight$00.0000.00% ROIONONON1/21/2025Boost Price Target$59.79$65.00Overweight$00.0000.00% ROILEVILevi Strauss & Co.1/21/2025Lower Price Target$17.61$18.00Equal Weight$00.0000.00% ROI Stock Forecasts and Research Tools Today's Analyst Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Price Forecasts for Popular Stocks Alphabet (Google) Stock ForecastAmazon Stock ForecastApple Stock ForecastMeta (Facebook) Stock ForecastMicrosoft Stock ForecastNetflix Stock ForecastNvidia Stock ForecastTesla Stock Forecast Top Stock Recommendations by BrokerageWall Street ZenUBS GroupCitigroupBarclaysMorgan StanleyRoyal Bank Of CanadaWells Fargo & CompanyJPMorgan Chase & Co.Jefferies Financial GroupThe Goldman Sachs GroupTD CowenTruist FinancialPiper SandlerRaymond James FinancialStifel Nicolaus Unlock superior investment research and tools. 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