Alex Straton Analyst PerformanceAnalyst at Morgan StanleyAlex Straton is a stock analyst at Morgan Stanley focused in the retail/wholesale sector, covering 15 publicly traded companies. Over the past year, Alex Straton has issued 33 stock ratings, including buy, hold, and sell recommendations. While full access to Alex Straton's proprietary MarketBeat Analyst Ranking is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Alex Straton's coverage history, rating activity, and performance tendencies — helping individual investors make more informed trading decisions. Analyst Rankings, Coverage, and Performance StatisticsAnalyst RankingSubscribe to MarketBeat All Access for the analyst's recommendation accuracy rating MarketBeatAverage Return00.00% 12-Month ROISuccess Rate00.00% Profitable RatingsTotal Ratings59 Last 1 YearsBuy Recommendations43.10% 25 Buy RatingsCompanies Covered15 Unique Companies Ratings Distribution58RatingsDistribution of strong buy, buy, hold, and sell ratings by Alex Straton.RatingPercentageCount Strong Buy0.0%0 ratings Buy43.1%25 ratings Hold48.3%28 ratings Sell8.6%5 ratingsOut of 58 total stock ratings issued by Alex Straton at Morgan Stanley, the majority (48.3%) have been Hold recommendations, followed by 43.1% Buy and 8.6% Sell.Best & Worst CallsBest Call000.0%URBNMay 2025Subscribe to MarketBeat All Access to get analyst recommendation ROI.Worst Call000.0%ONONMay 2025Subscribe to MarketBeat All Access to get analyst recommendation ROI.Exchange CoverageExchangePercentageCountNYSE86.7% of companies on NYSE13 companiesNASDAQ13.3% of companies on NASDAQ2 companiesAlex Straton, an analyst at Morgan Stanley, currently covers 15 companies listed on NYSE and NASDAQ, with the majority traded on NYSE.Coverage FocusSector IconSectorPercentageRetail/Wholesale12 companies80.0%Consumer Discretionary3 companies20.0%Alex Straton of Morgan Stanley specializes in stock coverage within the Retail/Wholesale sector, with additional focus on Consumer Discretionary companies.Coverage IndustriesIndustryPercentageRETAIL - APP/SHOE8 companies53.3%RETAIL - DISCOUNT2 companies13.3%SHOES&REL APPRL2 companies13.3%RETAIL - RGN DEPT1 company6.7%RETAIL - MISC/DIV1 company6.7%LEISURE&REC PRD1 company6.7% Alex Straton's Ratings History at Morgan Stanley Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 2 Years 3 Years 4 Years 5 Years All Time Timeframe Start Date End Date All Ratings Strong Buy Buy Hold Sell Rating Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.Available with a MarketBeat All Access Subscription12-Month ROIUpgrade to All Access to use the All ROI Filter Export CompanyReport DateActionReport Date Price12-MonthPrice TargetRating12-MonthPrice & ROIDetailsMMacy's12/5/2025Boost Price Target$22.29$21.00Equal Weight$0.0000.00% ROIVSCOVictoria's Secret & Co.12/5/2025Upgrade$47.41$60.00Overweight$0.0000.00% ROIMMacy's12/4/2025Reiterated Rating$22.29Positive$0.0000.00% ROICURVTorrid12/4/2025Reiterated Rating$1.13$1.01Underweight$0.0000.00% ROIAEOAmerican Eagle Outfitters12/3/2025Set Price Target$23.62$23.00$0.0000.00% ROIURBNUrban Outfitters11/26/2025Boost Price Target$68.31$91.00Overweight$0.0000.00% ROIBURLBurlington Stores11/26/2025Lower Price Target$259.29$310.00Overweight$0.0000.00% ROIGAPGAP11/21/2025Boost Price Target$23.07$31.00Overweight$0.0000.00% ROIBBWIBath & Body Works11/21/2025Reiterated Rating$15.83$18.00Equal Weight$0.0000.00% ROIONONON11/13/2025Boost Price Target$43.50$70.00Overweight$0.0000.00% ROI Get the Latest News and Ratings for Your StocksEnter your email address below to receive the latest headlines and analysts' recommendations for your stocks with our free daily email newsletter. GAPGAP11/5/2025Boost Price Target$23.84$30.00Overweight$0.0000.00% ROIBURLBurlington Stores11/5/2025Boost Price Target$280.57$330.00Overweight$0.0000.00% ROIBBWIBath & Body Works11/5/2025Boost Price Target$23.88$43.00Overweight$0.0000.00% ROILEVILevi Strauss & Co.10/10/2025Boost Price Target$24.59$20.00Equal Weight$0.0000.00% ROINKENIKE10/1/2025Set Price Target$69.72$72.00Positive$0.0000.00% ROINKENIKE9/23/2025Boost Price Target$71.74$70.00Equal Weight$0.0000.00% ROIASAmer Sports9/22/2025Set Price Target$37.46$41.00Positive$0.0000.00% ROIMMacy's9/18/2025Boost Price Target$17.69$16.00Equal Weight$0.0000.00% ROIAEOAmerican Eagle Outfitters9/18/2025Boost Price Target$19.87$17.00Equal Weight$0.0000.00% ROICURVTorrid9/18/2025Lower Price Target$1.85$1.60Underweight$0.0000.00% ROIGAPGAP9/16/2025Boost Price Target$23.06$28.00Overweight$0.0000.00% ROIVSCOVictoria's Secret & Co.9/12/2025Reiterated Rating$27.84Reduce$0.0000.00% ROIVSCOVictoria's Secret & Co.9/12/2025Boost Price Target$26.21$27.00Equal Weight$0.0000.00% ROIBURLBurlington Stores8/29/2025Boost Price Target$282.83$328.00Overweight$0.0000.00% ROIURBNUrban Outfitters8/28/2025Boost Price Target$73.20$84.00Overweight$0.0000.00% ROIROSTRoss Stores8/22/2025Boost Price Target$146.32$130.00Equal Weight$0.0000.00% ROIONONON8/13/2025Boost Price Target$47.90$65.00Overweight$0.0000.00% ROILEVILevi Strauss & Co.7/11/2025Boost Price Target$19.74$19.00Equal Weight$0.0000.00% ROINKENIKE6/27/2025Boost Price Target$73.26$64.00Equal Weight$0.0000.00% ROINKENIKE6/17/2025Lower Price Target$61.09$61.00Equal Weight$0.0000.00% ROIROSTRoss Stores5/23/2025Lower Price Target$130.30$126.00Equal Weight$0.0000.00% ROIURBNUrban Outfitters5/22/2025Boost Price Target$73.06$77.00Overweight$0.0000.00% ROIASAmer Sports5/21/2025Boost Price Target$38.16$33.00Equal Weight$0.0000.00% ROISKXSkechers U.S.A.5/7/2025Reiterated Rating$61.38$63.00Equal Weight$0.0000.00% ROIGAPGAP5/6/2025Lower Price Target$22.68$27.00Overweight$00.0000.00% ROIFLFoot Locker5/6/2025Lower Price Target$11.71$14.00Underweight$0.0000.00% ROIBURLBurlington Stores5/6/2025Lower Price Target$237.99$269.00Overweight$000.0000.00% ROIMMacy's5/6/2025Lower Price Target$11.66$12.00Equal Weight$00.0000.00% ROIURBNUrban Outfitters5/6/2025Lower Price Target$52.30$62.00Overweight$00.0000.00% ROIROSTRoss Stores5/6/2025Lower Price Target$141.29$128.00Equal Weight$000.0000.00% ROITrump's gold order: the announcement they won't put on the front page (Ad)On August 15, 1971, Nixon interrupted prime-time television and ended the gold standard in 15 minutes - no debate, no vote, one executive order. Gold tripled within three years and climbed 20x over the following decade. Trump holds that same executive authority today, and his advisors are openly saying a reversal is on the table. There are two ways this plays out - both move gold in the same direction. A free briefing breaks down exactly what Nixon did, why Trump is positioned to act, and how to move your 401k into gold before any announcement - tax free.Request the free guide in 30 seconds and get positioned nowONONON5/6/2025Lower Price Target$48.58$62.00Overweight$00.0000.00% ROIVSCOVictoria's Secret & Co.5/6/2025Lower Price Target$19.26$19.00Equal Weight$00.0000.00% ROISKXSkechers U.S.A.4/25/2025Lower Price Target$47.95$73.00Overweight$0.0000.00% ROILEVILevi Strauss & Co.4/9/2025Lower Price Target$12.52$16.00Equal Weight$00.0000.00% ROINKENIKE3/21/2025Lower Price Target$71.61$70.00Equal Weight$00.0000.00% ROINKENIKE3/13/2025Lower Price Target$72.54$72.00Equal Weight$00.0000.00% ROIBURLBurlington Stores3/7/2025Boost Price Target$231.15$297.00Overweight$000.0000.00% ROIVSCOVictoria's Secret & Co.3/7/2025Lower Price Target$19.16$23.00Equal Weight$00.0000.00% ROIROSTRoss Stores3/5/2025Lower Price Target$135.97$130.00Equal Weight$000.0000.00% ROIONONON3/5/2025Boost Price Target$52.36$66.00Overweight$00.0000.00% ROILEVILevi Strauss & Co.1/30/2025Lower Price Target$18.11$17.00Equal Weight$00.0000.00% ROIAEOAmerican Eagle Outfitters1/21/2025Upgrade$16.07$16.00Equal Weight$00.0000.00% ROIROSTRoss Stores1/21/2025Reiterated Rating$149.15$140.00Equal Weight$000.0000.00% ROIURBNUrban Outfitters1/21/2025Upgrade$55.01$63.00Overweight$00.0000.00% ROICURVTorrid1/21/2025Boost Price Target$6.07$4.00Underweight$0.0000.00% ROIASAmer Sports1/21/2025Boost Price Target$30.44$27.00Equal Weight$00.0000.00% ROIVSCOVictoria's Secret & Co.1/21/2025Lower Price Target$38.28$40.00Equal Weight$00.0000.00% ROIONONON1/21/2025Boost Price Target$59.79$65.00Overweight$00.0000.00% ROILEVILevi Strauss & Co.1/21/2025Lower Price Target$17.61$18.00Equal Weight$00.0000.00% ROI Stock Forecasts and Research Tools Today's Analyst Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Price Forecasts for Popular Stocks Alphabet (Google) Stock ForecastAmazon Stock ForecastApple Stock ForecastMeta (Facebook) Stock ForecastMicrosoft Stock ForecastNetflix Stock ForecastNvidia Stock ForecastTesla Stock Forecast Top Stock Recommendations by BrokerageUBS GroupCitigroupBarclaysWells Fargo & CompanyMorgan StanleyRoyal Bank Of CanadaJPMorgan Chase & Co.Jefferies Financial GroupThe Goldman Sachs GroupTD CowenTruist FinancialPiper SandlerStifel NicolausRaymond James FinancialBMO Capital Markets Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. 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