NIKE (NKE) Stock Forecast & Price Target

Q: What analysts cover NIKE?

NIKE has been rated by research analysts at Argus , Bank of America , Barclays , Berenberg Bank , BNP Paribas Exane , BTIG Research , China Renaissance , CICC Research , Citigroup , Deutsche Bank Aktiengesellschaft , DZ Bank , Evercore , Guggenheim , Jefferies Financial Group , JPMorgan Chase & Co. , Oppenheimer , Piper Sandler , Robert W. Baird , Rothschild & Co Redburn , Royal Bank Of Canada , Sanford C. Bernstein , Stifel Nicolaus , Telsey Advisory Group , The Goldman Sachs Group , Truist Financial , UBS Group , Weiss Ratings , Wells Fargo & Company , and Zacks Research in the past 90 days.

$38.39 -0.38 (-0.98%)

As of 03:58 PM Eastern

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NIKE - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 37 Analyst Ratings

Sell
4

Hold
20

Buy
13

Based on 37 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Hold." Out of the 37 analysts, 4 have given a sell rating, 20 have given a hold rating, 12 have given a buy rating, and 1 has given a strong buy rating for NKE.

Consensus Price Target

$52.94
37.91% Upside

According to the 37 analysts' twelve-month price targets for NIKE, the average price target is $52.94. The highest price target for NKE is $85.00, while the lowest price target for NKE is $23.00. The average price target represents a forecasted upside of 37.91% from the current price of $38.39.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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NKE Analyst Ratings Over Time

Type	Current Forecast 9/4/25 to 9/4/26	1 Month Ago 8/5/25 to 8/5/26	3 Months Ago 6/6/25 to 6/6/26	1 Year Ago 9/4/24 to 9/4/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	2 Strong Buy rating(s)
Buy	12 Buy rating(s)	13 Buy rating(s)	16 Buy rating(s)	17 Buy rating(s)
Hold	20 Hold rating(s)	18 Hold rating(s)	17 Hold rating(s)	13 Hold rating(s)
Sell	4 Sell rating(s)	5 Sell rating(s)	3 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$52.94	$53.53	$61.28	$78.22
Forecasted Upside	37.91% Upside	26.10% Upside	42.35% Upside	3.77% Upside
Consensus Rating	Hold	Hold	Hold	Moderate Buy

NKE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

NKE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

NIKE Stock vs. The Competition

Type	NIKE	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.27	2.20	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	37.91% Upside	203.85% Upside	14.03% Upside
News Sentiment Rating	Positive News See Recent NKE News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/31/2026	JPMorgan Chase & Co. 3 of 5 stars	Matthew Boss 3 of 5 stars	Reiterated Rating	Sell
8/26/2026	Truist Financial 3 of 5 stars	Joseph Civello 1 of 5 stars	Set Target	Buy ➝ Hold	$47.00 ➝ $42.00	+6.51%
8/25/2026	Jefferies Financial Group 3 of 5 stars	Randal Konik 2 of 5 stars	Reiterated Rating	Buy
8/25/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Piral Dadhania Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Sector Perform	$45.00	+10.48%
8/19/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong Sell ➝ Hold
7/29/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Anderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$72.00 ➝ $68.00	+58.10%
7/22/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Lejuez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral
7/22/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Laurent Vasilescu Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underperform
7/17/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell (D) ➝ Sell (D+)
7/17/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Sell	$45.00 ➝ $37.00	-13.93%
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7/17/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Krisztina Katai Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$43.00 ➝ $45.00	+4.69%
7/15/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
7/3/2026	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Anderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Hold	$50.00 ➝ $49.00	+11.06%
7/2/2026	CICC Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$58.00 ➝ $44.80	+4.22%
7/2/2026	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Hold	$50.30 ➝ $47.30	+10.04%
7/1/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jay Sole Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Neutral	$50.00 ➝ $48.00	+12.06%
7/1/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter McGoldrick Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Hold	$50.00 ➝ $45.00	+7.17%
7/1/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Christina Fernandez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Market Perform	$55.00 ➝ $47.00	+14.41%
7/1/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$74.00 ➝ $60.00	+46.05%
7/1/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jonathan Komp Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$70.00	+65.19%
7/1/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brooke Roach Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$46.00 ➝ $42.00	-0.99%
7/1/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ike Boruchow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$45.00 ➝ $40.00	-2.63%
7/1/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lorraine Hutchinson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$55.00 ➝ $47.00	+14.41%
7/1/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Adrienne Yih Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$67.00 ➝ $52.00	+26.58%
7/1/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anna Andreeva Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$50.00 ➝ $45.00	+9.54%
7/1/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Drbul Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$55.00	+33.88%
6/30/2026	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
6/26/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Nagel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$120.00 ➝ $60.00	+49.64%
6/23/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target	Outperform ➝ In-Line	$46.00	+6.44%
6/4/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold
4/13/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Akshay Gupta Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Hold	$90.00 ➝ $48.00	+12.69%
4/2/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Neutral	$72.00 ➝ $46.00	+5.57%
4/1/2026	Williams Trading Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$80.00 ➝ $57.00	+27.38%
1/22/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ashley Owens Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$90.00 ➝ $75.00	+14.66%
12/23/2025	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target		$75.00 ➝ $61.00	+1.54%
12/15/2025	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
10/1/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Straton Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Positive	$70.00 ➝ $72.00	+3.27%
9/10/2025	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
3/21/2025	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	E. Turner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Moderate Buy
3/21/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$95.00 ➝ $92.00	+35.74%
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3/5/2025	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Fok Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 08:26 PM ET.

Should I Buy NIKE Stock? NKE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 3, 2026. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.

NIKE
Bull Case

Here are some ways that investors could benefit from investing in NIKE, Inc.:

NIKE, Inc. offers a high dividend yield of 4.20%, which provides a steady income stream for investors. This yield is significantly higher than the average for the sector, making the stock attractive for income-focused portfolios despite the recent decline in share price.
The company's current stock price of $38.78 represents a significant discount to its 52-week high of $76.97, suggesting that the stock may be undervalued. This deep discount could present a substantial opportunity for capital appreciation if the company successfully executes its turnaround strategy.
NIKE, Inc. has demonstrated strong earnings performance recently, beating analysts' consensus estimates for earnings per share in its latest quarterly report. This indicates that the company is managing its costs effectively and generating higher profits than expected, which is a positive signal for future financial health.
Several analysts have recently reaffirmed their positive outlook on the stock, with some setting price targets significantly higher than the current market price. This suggests that there is institutional confidence in the company's long-term potential and its ability to recover from recent challenges.
The company is actively working to reduce its inventory levels, which is expected to improve gross margins over time. By clearing out excess stock, NIKE, Inc. can reduce the need for heavy discounting, thereby protecting its brand value and profitability in the medium term.

NIKE
Bear Case

Investors should be bearish about investing in NIKE, Inc. for these reasons:

NIKE, Inc. has experienced a significant decline in its stock price, hitting new 52-week lows recently. This downward trend indicates persistent market concerns about the company's ability to regain its former market position and profitability, which may deter risk-averse investors.
Some prominent financial institutions, including J.P. Morgan, have recently reaffirmed their "sell" ratings on the stock. This suggests that these analysts believe the company's recovery is not yet established and that the stock may not have reached a durable bottom, posing a risk of further price declines.
The company's revenue has shown a slight year-over-year decline in its most recent quarter, indicating that demand for its products may be softening. This trend, if it continues, could pressure future earnings and limit the company's ability to grow its top line.
NIKE, Inc. has a relatively high payout ratio of 78.47%, meaning it is distributing a large portion of its earnings as dividends. While this supports the dividend yield, it leaves less capital available for reinvestment in the business, which could constrain future growth initiatives.
Insider activity has recently been skewed towards selling, with several executives and directors reducing their stakes in the company. This trend can be interpreted as a lack of confidence in the stock's near-term prospects, which may weigh on investor sentiment and share price stability.

NKE Forecast - Frequently Asked Questions

According to the research reports of 37 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $52.94, with a high forecast of $85.00 and a low forecast of $23.00.

37 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last year. There are currently 4 sell ratings, 20 hold ratings, 12 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" NKE shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in NKE, but not buy additional shares or sell existing shares.

According to analysts, NIKE's stock has a predicted upside of 37.91% based on their 12-month stock forecasts.

Over the previous 90 days, NIKE's stock had 3 upgrades and 3 downgrades by analysts.

NIKE has been rated by research analysts at Argus, Bank of America, Barclays, Berenberg Bank, BNP Paribas Exane, BTIG Research, China Renaissance, CICC Research, Citigroup, Deutsche Bank Aktiengesellschaft, DZ Bank, Evercore, Guggenheim, Jefferies Financial Group, JPMorgan Chase & Co., Oppenheimer, Piper Sandler, Robert W. Baird, Rothschild & Co Redburn, Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, UBS Group, Weiss Ratings, Wells Fargo & Company, and Zacks Research in the past 90 days.

Analysts like NIKE more than other "consumer discretionary" companies. The consensus rating score for NIKE is 2.27 while the average consensus rating score for "consumer discretionary" companies is 2.20. Learn more on how NKE compares to other companies.

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MarketBeat monitors more than a dozen sources for NIKE analyst ratings, with the most recent rating issued on 8/31/2026.

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NIKE (NKE) Stock Forecast & Price Target