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NIKE (NKE) Stock Forecast & Price Target

NIKE logo
$37.51 +0.37 (+0.99%)
As of 11:09 AM Eastern
This is a fair market value price provided by Massive. Learn more.

NIKE - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
10
Hold
21
Buy
8

Based on 39 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 39 analysts, 10 have given a sell rating, 21 have given a hold rating, 7 have given a buy rating, and 1 has given a strong buy rating for NKE.

Consensus Price Target

$41.07
9.51% Upside
According to the 39 analysts' twelve-month price targets for NIKE, the average price target is $41.07. The highest price target for NKE is $75.00, while the lowest price target for NKE is $19.00. The average price target represents a forecasted upside of 9.51% from the current price of $37.51.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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NKE Analyst Ratings Over Time

TypeCurrent Forecast
10/16/25 to 10/16/26
1 Month Ago
9/16/25 to 9/16/26
3 Months Ago
7/18/25 to 7/18/26
1 Year Ago
10/16/24 to 10/16/25
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
2 Strong Buy rating(s)
Buy
7 Buy rating(s)
9 Buy rating(s)
13 Buy rating(s)
24 Buy rating(s)
Hold
21 Hold rating(s)
21 Hold rating(s)
19 Hold rating(s)
8 Hold rating(s)
Sell
10 Sell rating(s)
6 Sell rating(s)
4 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$41.07$49.09$53.86$82.21
Forecasted Upside9.51% Upside37.08% Upside23.02% Upside23.03% Upside
Consensus RatingReduceHoldHoldModerate Buy

NKE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

NKE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

NIKE Stock vs. The Competition

TypeNIKEConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
1.97
2.20
2.53
Consensus RatingReduceHoldModerate Buy
Predicted Upside10.46% Upside293.16% Upside17.80% Upside
News Sentiment Rating
Neutral News

See Recent NKE News
Positive News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/9/2026
Krisztina Katai
Krisztina Katai
2 of 5 stars
Reiterated RatingHold$33.00-5.36%
10/6/2026
Weiss Ratings logo
Weiss Ratings
3 of 5 stars
 DowngradeSell (D+) ➝ Sell (D)
10/6/2026
Berenberg Bank logo
Berenberg Bank
2 of 5 stars
Nick Anderson
Not Rated
Set TargetHold ➝ Sell$27.50-19.00%
10/5/2026Set TargetOverweight$48.00 ➝ $37.00+9.19%
10/2/2026Reiterated RatingNeutral$42.00 ➝ $34.00+2.65%
10/2/2026Reiterated RatingSector Weight
10/2/2026Set TargetUnderweight$31.00 ➝ $27.00-18.48%
10/2/2026Reiterated RatingOutperform$45.00+28.40%
10/2/2026Set TargetNeutral$38.00 ➝ $28.00-15.46%
10/2/2026Reiterated RatingBuy$60.00 ➝ $50.00+42.66%
10/2/2026Set TargetUnderperform$23.00 ➝ $19.00-45.79%
10/2/2026Set TargetEqual Weight$40.00 ➝ $30.00-14.40%
10/2/2026Set TargetMarket Perform$44.00 ➝ $35.00-0.14%
10/2/2026Reiterated RatingUnderperform$25.00-28.67%
10/2/2026Set TargetHold$42.00 ➝ $29.00-17.26%
10/2/2026Reiterated RatingNeutral$38.00 ➝ $30.00-14.40%
10/2/2026Reiterated RatingUnderperform$30.00 ➝ $24.00-31.52%
10/2/2026Set Target$60.00+71.19%
10/2/2026 DowngradeStrong-Buy ➝ Strong Sell
10/2/2026 DowngradeStrong-Buy ➝ Hold
10/2/2026UpgradeHold ➝ Buy$54.00 ➝ $51.00+50.51%
10/2/2026Lower TargetNeutral$39.00 ➝ $32.00-4.63%
10/2/2026Lower TargetUnderweight$40.00 ➝ $33.00-0.36%
10/2/2026Reiterated RatingHold
10/2/2026Lower TargetBuy$55.00 ➝ $50.00+42.66%
10/2/2026Lower TargetHold$40.00 ➝ $36.00+2.72%
10/2/2026Lower TargetNeutral$44.00 ➝ $36.00+2.72%
10/1/2026 DowngradeHold ➝ Strong Sell
9/29/2026 Reiterated RatingMarket Perform
9/29/2026Lower TargetSector Perform$45.00 ➝ $40.00+9.90%
9/28/2026Lower Target$46.00 ➝ $28.00-20.93%
9/28/2026Lower TargetHold$48.00 ➝ $40.00+12.96%
9/23/2026Set TargetOutperform$60.00 ➝ $52.00+43.70%
9/22/2026 UpgradeHold
7/17/2026 Lower TargetSell$45.00 ➝ $37.00-13.93%
7/15/2026 UpgradeStrong-Buy
7/2/2026 Lower TargetNeutral$58.00 ➝ $44.80+4.22%
7/2/2026 Lower TargetHold$50.30 ➝ $47.30+10.04%
4/2/2026 DowngradeBuy ➝ Neutral$72.00 ➝ $46.00+5.57%
12/23/2025 Lower Target$75.00 ➝ $61.00+1.54%
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9/10/2025 UpgradeHold ➝ Buy
3/21/2025UpgradeModerate Buy
3/5/2025UpgradeHold ➝ Strong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 11:03 AM ET.


Should I Buy NIKE Stock? NKE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, October 15, 2026. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.

NIKE
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in NIKE, Inc.:

  • NIKE, Inc. shares are currently trading at $37.19, representing a significant discount to the 52-week high of $70.44 and offering a potential entry point for value-oriented investors seeking exposure to a global brand with a 4.65% dividend yield.
  • Investor rotation away from high-valuation AI-related stocks has lifted NIKE, Inc. and other beaten-down consumer names, as traders seek relatively lower-valued opportunities in the market, driving a 5.3% jump in the stock price on October 15, 2026.
  • Unusually bullish options activity was observed with traders purchasing 181,646 call options, which is approximately 27% above the typical daily call volume, suggesting increased speculative interest in a potential rebound for the stock.
  • NIKE, Inc. reported earnings per share of $0.48 for the quarter ended October 1, 2026, beating analysts' consensus estimates of $0.43, demonstrating the company's ability to maintain profitability despite broader revenue challenges.
  • The company maintains a strong balance sheet with a debt-to-equity ratio of 0.39 and a current ratio of 2.07, providing financial stability and liquidity to support its ongoing business restructuring and turnaround efforts.

NIKE
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in NIKE, Inc. for these reasons:

  • NIKE, Inc. revenue declined by 4.3% year-over-year in the latest quarter, with Greater China revenue dropping significantly by 22%, indicating persistent demand weakness in key markets that pressures the company's top-line growth.
  • Management's guidance for FY 2027 EPS of $1.15 to $1.35 has disappointed investors, falling below the consensus estimate of $1.66, which signals continued financial headwinds and a lack of near-term growth momentum.
  • There are growing concerns regarding the sustainability of NIKE, Inc.'s dividend, as free cash flow reportedly no longer fully covers the payout, threatening the company's streak of 24 consecutive annual dividend increases.
  • The stock has a consensus rating of "Reduce" with an average price target of $41.07, reflecting a bearish outlook from analysts who have recently downgraded the stock or cut price targets due to disappointing operational results.
  • Short interest in NIKE, Inc. has increased to 99,243,778 shares as of September 30, 2026, representing a 15.81% month-over-month increase, indicating that a significant portion of the market is betting against the stock's performance.

NKE Forecast - Frequently Asked Questions

According to the research reports of 39 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $41.07, with a high forecast of $75.00 and a low forecast of $19.00.

39 Wall Street analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last twelve months. There are currently 10 sell ratings, 21 hold ratings, 7 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "reduce" NKE shares.

According to analysts, NIKE's stock has a predicted upside of 9.51% based on their 12-month stock forecasts.

Over the previous 90 days, NIKE's stock had 7 downgrades and 4 upgrades by analysts.

Analysts like NIKE less than other "consumer discretionary" companies. The consensus rating for NIKE is Reduce while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how NKE compares to other companies.


MarketBeat monitors more than a dozen sources for NIKE analyst ratings, with the most recent rating issued on 10/9/2026.
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