NKE vs. DECK, SKX, CROX, SHOO, WWW, ONON, NFLX, DIS, CMCSA, and SONY
Should you be buying NIKE stock or one of its competitors? The main competitors of NIKE include Deckers Outdoor (DECK), Skechers U.S.A. (SKX), Crocs (CROX), Steven Madden (SHOO), Wolverine World Wide (WWW), ON (ONON), Netflix (NFLX), Walt Disney (DIS), Comcast (CMCSA), and Sony Group (SONY).
NIKE (NYSE:NKE) and Deckers Outdoor (NYSE:DECK) are both large-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, valuation, media sentiment, dividends, analyst recommendations, community ranking and risk.
Deckers Outdoor has a net margin of 17.69% compared to NIKE's net margin of 11.10%. NIKE's return on equity of 42.63% beat Deckers Outdoor's return on equity.
64.3% of NIKE shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 0.5% of NIKE shares are held by company insiders. Comparatively, 0.7% of Deckers Outdoor shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
NIKE received 1159 more outperform votes than Deckers Outdoor when rated by MarketBeat users. Likewise, 70.94% of users gave NIKE an outperform vote while only 69.61% of users gave Deckers Outdoor an outperform vote.
NIKE presently has a consensus price target of $96.30, suggesting a potential upside of 32.69%. Deckers Outdoor has a consensus price target of $1,040.13, suggesting a potential upside of 16.23%. Given NIKE's higher possible upside, analysts plainly believe NIKE is more favorable than Deckers Outdoor.
NIKE has a beta of 1.01, meaning that its stock price is 1% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.06, meaning that its stock price is 6% more volatile than the S&P 500.
NIKE has higher revenue and earnings than Deckers Outdoor. NIKE is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.
In the previous week, NIKE had 40 more articles in the media than Deckers Outdoor. MarketBeat recorded 73 mentions for NIKE and 33 mentions for Deckers Outdoor. Deckers Outdoor's average media sentiment score of 0.55 beat NIKE's score of 0.16 indicating that Deckers Outdoor is being referred to more favorably in the news media.
Summary
Deckers Outdoor beats NIKE on 10 of the 18 factors compared between the two stocks.
Get NIKE News Delivered to You Automatically
Sign up to receive the latest news and ratings for NKE and its competitors with MarketBeat's FREE daily newsletter.
This chart shows the number of new MarketBeat users adding NKE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Related Companies and Tools
