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NIKE (NKE) Competitors

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$44.39 +1.61 (+3.76%)
Closing price 07/10/2026 03:59 PM Eastern
Extended Trading
$44.39 +0.01 (+0.01%)
As of 07/10/2026 08:00 PM Eastern
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NKE vs. LULU, MU, TSLA, WMT, and DECK

Should you buy NIKE stock or one of its competitors? MarketBeat compares NIKE with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with NIKE include lululemon athletica (LULU), Micron Technology (MU), Tesla (TSLA), Walmart (WMT), and Deckers Outdoor (DECK).

How does NIKE compare to lululemon athletica?

NIKE (NYSE:NKE) and lululemon athletica (NASDAQ:LULU) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, profitability, earnings, valuation and media sentiment.

NIKE currently has a consensus target price of $54.80, indicating a potential upside of 23.45%. lululemon athletica has a consensus target price of $149.35, indicating a potential upside of 25.23%. Given lululemon athletica's higher probable upside, analysts plainly believe lululemon athletica is more favorable than NIKE.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIKE
3 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.29
lululemon athletica
5 Sell rating(s)
25 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.94

NIKE has a beta of 1.12, suggesting that its share price is 12% more volatile than the broader market. Comparatively, lululemon athletica has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market.

In the previous week, NIKE had 16 more articles in the media than lululemon athletica. MarketBeat recorded 39 mentions for NIKE and 23 mentions for lululemon athletica. NIKE's average media sentiment score of 0.66 beat lululemon athletica's score of 0.64 indicating that NIKE is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NIKE
18 Very Positive mention(s)
7 Positive mention(s)
11 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
lululemon athletica
5 Very Positive mention(s)
5 Positive mention(s)
6 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Positive

64.3% of NIKE shares are owned by institutional investors. Comparatively, 85.2% of lululemon athletica shares are owned by institutional investors. 0.8% of NIKE shares are owned by company insiders. Comparatively, 0.5% of lululemon athletica shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

NIKE has higher revenue and earnings than lululemon athletica. lululemon athletica is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIKE$46.40B1.42$3.11B$2.0921.24
lululemon athletica$11.10B1.27$1.58B$12.399.63

lululemon athletica has a net margin of 13.03% compared to NIKE's net margin of 6.70%. lululemon athletica's return on equity of 31.26% beat NIKE's return on equity.

Company Net Margins Return on Equity Return on Assets
NIKE6.70% 16.54% 6.21%
lululemon athletica 13.03%31.26%17.98%

Summary

NIKE beats lululemon athletica on 10 of the 17 factors compared between the two stocks.

How does NIKE compare to Micron Technology?

Micron Technology (NASDAQ:MU) and NIKE (NYSE:NKE) are related large-cap companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, institutional ownership, dividends, valuation, media sentiment, analyst recommendations, earnings and risk.

80.8% of Micron Technology shares are held by institutional investors. Comparatively, 64.3% of NIKE shares are held by institutional investors. 0.2% of Micron Technology shares are held by company insiders. Comparatively, 0.8% of NIKE shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Micron Technology had 204 more articles in the media than NIKE. MarketBeat recorded 243 mentions for Micron Technology and 39 mentions for NIKE. Micron Technology's average media sentiment score of 0.72 beat NIKE's score of 0.66 indicating that Micron Technology is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Micron Technology
110 Very Positive mention(s)
46 Positive mention(s)
56 Neutral mention(s)
23 Negative mention(s)
6 Very Negative mention(s)
Positive
NIKE
18 Very Positive mention(s)
7 Positive mention(s)
11 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Micron Technology has a beta of 2.14, suggesting that its share price is 114% more volatile than the broader market. Comparatively, NIKE has a beta of 1.12, suggesting that its share price is 12% more volatile than the broader market.

Micron Technology currently has a consensus target price of $1,263.76, indicating a potential upside of 29.05%. NIKE has a consensus target price of $54.80, indicating a potential upside of 23.45%. Given Micron Technology's stronger consensus rating and higher possible upside, equities analysts clearly believe Micron Technology is more favorable than NIKE.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Micron Technology
0 Sell rating(s)
3 Hold rating(s)
30 Buy rating(s)
5 Strong Buy rating(s)
3.05
NIKE
3 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.29

Micron Technology has a net margin of 55.91% compared to NIKE's net margin of 6.70%. Micron Technology's return on equity of 71.13% beat NIKE's return on equity.

Company Net Margins Return on Equity Return on Assets
Micron Technology55.91% 71.13% 50.33%
NIKE 6.70%16.54%6.21%

Micron Technology pays an annual dividend of $0.60 per share and has a dividend yield of 0.1%. NIKE pays an annual dividend of $1.64 per share and has a dividend yield of 3.7%. Micron Technology pays out 1.4% of its earnings in the form of a dividend. NIKE pays out 78.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. NIKE has raised its dividend for 22 consecutive years. NIKE is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Micron Technology has higher earnings, but lower revenue than NIKE. NIKE is trading at a lower price-to-earnings ratio than Micron Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Micron Technology$37.38B29.59$8.54B$44.1722.17
NIKE$46.40B1.42$3.11B$2.0921.24

Summary

Micron Technology beats NIKE on 16 of the 20 factors compared between the two stocks.

How does NIKE compare to Tesla?

NIKE (NYSE:NKE) and Tesla (NASDAQ:TSLA) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, valuation, analyst recommendations, institutional ownership, media sentiment, earnings, profitability and dividends.

NIKE currently has a consensus price target of $54.80, suggesting a potential upside of 23.45%. Tesla has a consensus price target of $406.87, suggesting a potential downside of 0.22%. Given NIKE's higher possible upside, analysts clearly believe NIKE is more favorable than Tesla.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIKE
3 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.29
Tesla
4 Sell rating(s)
21 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.37

In the previous week, Tesla had 186 more articles in the media than NIKE. MarketBeat recorded 225 mentions for Tesla and 39 mentions for NIKE. Tesla's average media sentiment score of 0.68 beat NIKE's score of 0.66 indicating that Tesla is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NIKE
18 Very Positive mention(s)
7 Positive mention(s)
11 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Tesla
103 Very Positive mention(s)
34 Positive mention(s)
47 Neutral mention(s)
20 Negative mention(s)
8 Very Negative mention(s)
Positive

64.3% of NIKE shares are held by institutional investors. Comparatively, 66.2% of Tesla shares are held by institutional investors. 0.8% of NIKE shares are held by insiders. Comparatively, 19.9% of Tesla shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

NIKE has a net margin of 6.70% compared to Tesla's net margin of 3.95%. NIKE's return on equity of 16.54% beat Tesla's return on equity.

Company Net Margins Return on Equity Return on Assets
NIKE6.70% 16.54% 6.21%
Tesla 3.95%4.89%2.93%

Tesla has higher revenue and earnings than NIKE. NIKE is trading at a lower price-to-earnings ratio than Tesla, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIKE$46.40B1.42$3.11B$2.0921.24
Tesla$94.83B16.15$3.79B$1.09374.09

NIKE has a beta of 1.12, suggesting that its stock price is 12% more volatile than the broader market. Comparatively, Tesla has a beta of 1.8, suggesting that its stock price is 80% more volatile than the broader market.

Summary

Tesla beats NIKE on 11 of the 16 factors compared between the two stocks.

How does NIKE compare to Walmart?

Walmart (NASDAQ:WMT) and NIKE (NYSE:NKE) are related large-cap companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, valuation, analyst recommendations, institutional ownership, media sentiment, profitability, risk and earnings.

Walmart has higher revenue and earnings than NIKE. NIKE is trading at a lower price-to-earnings ratio than Walmart, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Walmart$713.16B1.27$21.89B$2.8539.96
NIKE$46.40B1.42$3.11B$2.0921.24

In the previous week, Walmart had 29 more articles in the media than NIKE. MarketBeat recorded 68 mentions for Walmart and 39 mentions for NIKE. Walmart's average media sentiment score of 0.96 beat NIKE's score of 0.66 indicating that Walmart is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Walmart
35 Very Positive mention(s)
12 Positive mention(s)
14 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Positive
NIKE
18 Very Positive mention(s)
7 Positive mention(s)
11 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

26.8% of Walmart shares are owned by institutional investors. Comparatively, 64.3% of NIKE shares are owned by institutional investors. 0.1% of Walmart shares are owned by insiders. Comparatively, 0.8% of NIKE shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Walmart has a beta of 0.6, suggesting that its stock price is 40% less volatile than the broader market. Comparatively, NIKE has a beta of 1.12, suggesting that its stock price is 12% more volatile than the broader market.

Walmart pays an annual dividend of $0.99 per share and has a dividend yield of 0.9%. NIKE pays an annual dividend of $1.64 per share and has a dividend yield of 3.7%. Walmart pays out 34.7% of its earnings in the form of a dividend. NIKE pays out 78.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Walmart has increased its dividend for 53 consecutive years and NIKE has increased its dividend for 22 consecutive years.

NIKE has a net margin of 6.70% compared to Walmart's net margin of 3.13%. Walmart's return on equity of 21.25% beat NIKE's return on equity.

Company Net Margins Return on Equity Return on Assets
Walmart3.13% 21.25% 7.60%
NIKE 6.70%16.54%6.21%

Walmart currently has a consensus price target of $138.85, indicating a potential upside of 21.91%. NIKE has a consensus price target of $54.80, indicating a potential upside of 23.45%. Given NIKE's higher probable upside, analysts plainly believe NIKE is more favorable than Walmart.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Walmart
0 Sell rating(s)
4 Hold rating(s)
31 Buy rating(s)
1 Strong Buy rating(s)
2.92
NIKE
3 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.29

Summary

Walmart beats NIKE on 13 of the 20 factors compared between the two stocks.

How does NIKE compare to Deckers Outdoor?

NIKE (NYSE:NKE) and Deckers Outdoor (NYSE:DECK) are both large-cap footwear companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, media sentiment, institutional ownership, valuation, dividends, analyst recommendations, earnings and profitability.

NIKE presently has a consensus price target of $54.80, indicating a potential upside of 23.45%. Deckers Outdoor has a consensus price target of $121.11, indicating a potential upside of 14.18%. Given NIKE's higher possible upside, equities research analysts clearly believe NIKE is more favorable than Deckers Outdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIKE
3 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.29
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29

Deckers Outdoor has a net margin of 18.90% compared to NIKE's net margin of 6.70%. Deckers Outdoor's return on equity of 41.19% beat NIKE's return on equity.

Company Net Margins Return on Equity Return on Assets
NIKE6.70% 16.54% 6.21%
Deckers Outdoor 18.90%41.19%26.84%

NIKE has higher revenue and earnings than Deckers Outdoor. Deckers Outdoor is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIKE$46.40B1.42$3.11B$2.0921.24
Deckers Outdoor$5.47B2.69$1.02B$7.0415.07

NIKE has a beta of 1.12, indicating that its stock price is 12% more volatile than the broader market. Comparatively, Deckers Outdoor has a beta of 1.17, indicating that its stock price is 17% more volatile than the broader market.

64.3% of NIKE shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 0.8% of NIKE shares are held by insiders. Comparatively, 0.4% of Deckers Outdoor shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, NIKE had 34 more articles in the media than Deckers Outdoor. MarketBeat recorded 39 mentions for NIKE and 5 mentions for Deckers Outdoor. Deckers Outdoor's average media sentiment score of 0.71 beat NIKE's score of 0.66 indicating that Deckers Outdoor is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NIKE
18 Very Positive mention(s)
7 Positive mention(s)
11 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Deckers Outdoor
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Deckers Outdoor beats NIKE on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NKE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NKE vs. The Competition

MetricNIKESHOES&REL APPRL IndustryDiscretionary SectorNYSE Exchange
Market Cap$65.71B$10.52B$7.24B$23.47B
Dividend Yield3.70%3.31%3.02%4.02%
P/E Ratio21.2415.8320.3031.40
Price / Sales1.421.094.0820.35
Price / Cash16.2610.6815.4025.09
Price / Book4.422.383.794.77
Net Income$3.11B$573.33M$246.30M$1.07B
7 Day Performance0.60%0.99%0.53%-0.50%
1 Month Performance-1.14%-5.36%-1.63%0.06%
1 Year Performance-38.91%2.28%-1.35%17.02%

NIKE Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NKE
NIKE
4.9026 of 5 stars
$44.39
+3.8%
$54.80
+23.5%
-38.9%$65.71B$46.40B21.2477,800
LULU
lululemon athletica
4.1715 of 5 stars
$112.21
-2.5%
$149.35
+33.1%
-49.6%$13.32B$11.10B9.0639,000
MU
Micron Technology
4.9795 of 5 stars
$937.18
-0.1%
$1,263.76
+34.8%
+686.4%$1.06T$37.38B21.2653,000
TSLA
Tesla
2.7057 of 5 stars
$393.53
-2.3%
$408.52
+3.8%
+30.1%$1.48T$94.83B361.58134,785
WMT
Walmart
4.7787 of 5 stars
$113.26
+1.5%
$138.85
+22.6%
+20.7%$901.59B$713.16B39.752,100,000

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This page (NYSE:NKE) was last updated on 7/12/2026 by MarketBeat.com Staff.
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