NKE vs. CMCSA, SONY, DIS, MAR, HLT, LULU, CHTR, DKNG, RCL, and NFLX
Should you be buying NIKE stock or one of its competitors? The main competitors of NIKE include Comcast (CMCSA), Sony Group (SONY), Walt Disney (DIS), Marriott International (MAR), Hilton Worldwide (HLT), Lululemon Athletica (LULU), Charter Communications (CHTR), DraftKings (DKNG), Royal Caribbean Cruises (RCL), and Netflix (NFLX). These companies are all part of the "consumer discretionary" sector.
NIKE (NYSE:NKE) and Comcast (NASDAQ:CMCSA) are both large-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, analyst recommendations, institutional ownership, community ranking, media sentiment, dividends, profitability, valuation and risk.
NIKE has a beta of 1.07, suggesting that its share price is 7% more volatile than the S&P 500. Comparatively, Comcast has a beta of 0.99, suggesting that its share price is 1% less volatile than the S&P 500.
NIKE received 1062 more outperform votes than Comcast when rated by MarketBeat users. However, 78.58% of users gave Comcast an outperform vote while only 71.11% of users gave NIKE an outperform vote.
NIKE pays an annual dividend of $1.48 per share and has a dividend yield of 1.6%. Comcast pays an annual dividend of $1.24 per share and has a dividend yield of 3.2%. NIKE pays out 43.5% of its earnings in the form of a dividend. Comcast pays out 32.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Comcast is clearly the better dividend stock, given its higher yield and lower payout ratio.
Comcast has a net margin of 12.64% compared to NIKE's net margin of 10.14%. NIKE's return on equity of 39.41% beat Comcast's return on equity.
64.3% of NIKE shares are owned by institutional investors. Comparatively, 84.3% of Comcast shares are owned by institutional investors. 0.5% of NIKE shares are owned by insiders. Comparatively, 1.2% of Comcast shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
In the previous week, NIKE had 11 more articles in the media than Comcast. MarketBeat recorded 41 mentions for NIKE and 30 mentions for Comcast. Comcast's average media sentiment score of 0.57 beat NIKE's score of 0.29 indicating that Comcast is being referred to more favorably in the news media.
Comcast has higher revenue and earnings than NIKE. Comcast is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks.
NIKE presently has a consensus price target of $116.26, indicating a potential upside of 23.97%. Comcast has a consensus price target of $49.60, indicating a potential upside of 28.87%. Given Comcast's higher probable upside, analysts clearly believe Comcast is more favorable than NIKE.
Summary
Comcast beats NIKE on 11 of the 20 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding NKE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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