NYSE:UA Under Armour (UA) Stock Price, News & Analysis $4.98 -0.01 (-0.18%) As of 09:36 AM Eastern This is a fair market value price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest About Under Armour Stock (NYSE:UA) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Under Armour alerts:Sign Up Key Stats Today's Range$4.87▼$5.0450-Day Range$4.79▼$7.2852-Week Range$3.95▼$7.91Volume2.38 million shsAverage Volume2.19 million shsMarket Capitalization$2.14 billionP/E RatioN/ADividend YieldN/APrice Target$5.50Consensus RatingSell Company Overview Under Armour, Inc. is a global performance apparel, footwear and accessories company serving athletes and active consumers. Its product portfolio includes performance shirts, shorts, outerwear, footwear, sports bras, socks, bags and other athletic accessories designed for training, running, team sports and outdoor activities. Founded in 1996 by Kevin Plank, Under Armour initially gained recognition for moisture-wicking performance shirts before expanding into a broader athletic brand. The company sells products through wholesale partners, its own retail stores and e-commerce platforms, and serves customers in North America and international markets. Under Armour is headquartered in Baltimore, Maryland. Kevin Plank serves as the company's president and chief executive officer, having returned to the CEO role in 2024, and also serves as executive chair of the board.AI Generated. May Contain Errors. Read More Under Armour Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks19th Percentile Overall ScoreUA MarketRank™: Under Armour scored higher than 19% of companies evaluated by MarketBeat, and ranked 436th out of 484 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion1.7 / 5Analyst RatingSell Consensus RatingUnder Armour has received a consensus rating of Sell. The company's average rating score is 1.33, and is based on no strong buy ratings, no buy ratings, 1 hold rating, and 2 sell ratings.Upside PotentialUnder Armour has a consensus price target of $5.50, representing about 10.3% upside from its current price of $4.99.Amount of Analyst CoverageUnder Armour has only been the subject of 1 research reports in the past 90 days.Read more about Under Armour's stock forecast and price target. Earnings and Valuation0.0 / 5Proj. Earnings GrowthN/A Price to Earnings Ratio vs. the MarketThe P/E ratio of Under Armour is -4.33, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Under Armour is -4.33, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioUnder Armour has a P/B Ratio of 1.50. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Under Armour's valuation and earnings. Short Interest0.0 / 5Short Interest LevelBearish Percentage of Shares Shorted7.10% of the float of Under Armour has been sold short.Short Interest Ratio / Days to CoverUnder Armour has a short interest ratio ("days to cover") of 11.14, which indicates bearish sentiment.Change versus previous monthShort interest in Under Armour has recently increased by 1.34%, indicating that investor sentiment is decreasing. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldUnder Armour does not currently pay a dividend.Dividend GrowthUnder Armour does not have a long track record of dividend growth. News and Social Media3.1 / 5News SentimentN/A News SentimentUnder Armour has a news sentiment score of 1.02. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.71 average news sentiment score of Consumer Discretionary companies.Search InterestOnly 2 people have searched for UA on MarketBeat in the last 30 days. This is a decrease of -85% compared to the previous 30 days.MarketBeat Follows7 people have added Under Armour to their MarketBeat watchlist in the last 30 days. This is an increase of 75% compared to the previous 30 days. Company Ownership3.1 / 5Insider TradingAcquiring Shares Net Insider BuyingOver the last three months, insiders have purchased a net $100,183.00 in company stock, which represents 0.0047% of the company's market cap.Insider Buying vs. Insider SellingIn the past three months, Under Armour insiders have bought more of their company's stock than they have sold. Specifically, they have bought $100,183.00 in company stock and sold $0.00 in company stock.Percentage Held by Insiders15.60% of the stock of Under Armour is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions36.35% of the stock of Under Armour is held by institutions.Read more about Under Armour's insider trading history. Receive UA Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Under Armour and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. UA Stock News HeadlinesUnder Armour sale – up to 40% off plus an extra 15%September 4, 2026 | msn.comUnder Armour (NYSE:UA) Share Price Crosses Below Fifty Day Moving Average - Time to Sell?September 4, 2026 | americanbankingnews.comElon Musk to Trigger Next AI Wave on November 11th?Jeff Brown picked Nvidia in 2016, before shares surged 37,800 percent. Now he's identified another AI company the same size Nvidia was a decade ago. Brown says this firm's patented technology can produce intelligence up to 1,000 times faster than standard AI, and he expects Elon Musk to fuel demand starting November 11. The technology is protected by 150 patents.September 14 at 1:00 AM | Brownstone Research (Ad)Under Armour Shareholders Approve Board, Pay and Incentive PlanAugust 30, 2026 | theglobeandmail.comUnder Armour names Gunna creative director of new P-Star brand: Launching apparel & UA Scorpio sneakerAugust 24, 2026 | msn.comUnder Armour Inc - Ordinary Shares - Class CAugust 22, 2026 | money.usnews.comUnder Armour: Continued Revenue Declines Are A Major Red FlagAugust 22, 2026 | seekingalpha.comFirst Steph Curry, Now The Rock: What’s Left of Under Armour’s Footwear Empire?August 18, 2026 | msn.comSee More Headlines UA Stock Analysis - Frequently Asked Questions How have UA shares performed this year? Under Armour's stock was trading at $4.80 at the start of the year. Since then, UA stock has increased by 3.9% and is now trading at $4.9850. How were Under Armour's earnings last quarter? Under Armour, Inc. (NYSE:UA) released its quarterly earnings data on Friday, August, 7th. The company reported $0.05 EPS for the quarter, topping the consensus estimate of $0.02 by $0.03. The firm earned $1.10 billion during the quarter, compared to analyst estimates of $1.11 billion. Under Armour had a positive trailing twelve-month return on equity of 4.04% and a negative net margin of 9.99%. Read the conference call transcript. Who are Under Armour's major shareholders? Top institutional shareholders of Under Armour include Corient Private Wealth LP (0.23%), California State Teachers Retirement System (0.20%), Fund 1 Investments LLC (0.05%) and NewEdge Advisors LLC (0.03%). Insiders that own company stock include V Prem Et Al Watsa, David Bergman, Mehri Shadman, Robert John Sweeney, Dawn N Fitzpatrick, Eric J Aumen and Reza Taleghani. View institutional ownership trends. How do I buy shares of Under Armour? Shares of UA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Under Armour own? Based on aggregate information from My MarketBeat watchlists, some other companies that Under Armour investors own include NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Netflix (NFLX), Broadcom (AVGO), Tesla (TSLA) and Adobe (ADBE). Company Calendar Last Earnings8/07/2026Today9/14/2026Next Earnings (Estimated)11/05/2026Fiscal Year End3/31/2027Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (1w+) 1-Year History Sep 25 Dec 25 Mar 26 Jun 26 Sep 26 For the last 13 days, UA's financial health has been in the Red zone, according to TradeSmith. Industry, Sector and Symbol Stock ExchangeNYSE SectorConsumer Discretionary Industry Textiles, Apparel & Luxury Goods Sub-IndustryApparel, Accessories & Luxury Goods Current SymbolNYSE:UA CIK1336917 Webwww.underarmour.com Phone(410) 468-2512Fax410-367-2400Employees14,100Year Founded1996Price Target and Rating Average Price Target for Under Armour$5.50 High Price Target$5.50 Low Price Target$5.50 Potential Upside/Downside+10.3%Consensus RatingSell Rating Score (0-4)1.33 Research Coverage3 Analysts Profitability EPS (Trailing Twelve Months)($1.15) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$495.64 million Net Margins-9.99% Pretax Margin-3.37% Return on Equity4.04% Return on Assets1.37% Debt Debt-to-Equity Ratio0.41 Current Ratio1.81 Quick Ratio0.96 Sales & Book Value Annual Sales$4.97 billion Price / Sales0.43 Cash Flow$0.38 per share Price / Cash Flow13.12 Book Value$3.32 per share Price / Book1.50Miscellaneous Outstanding Shares429,550,000Free Float362,537,000Market Cap$2.14 billion OptionableOptionable Beta1.54 Social Links 7 Energy Stocks to Buy and Hold ForeverWith the proliferation of data centers and electric vehicles, the electric grid will only get more strained. Download this report to learn how energy stocks can play a role in your portfolio as the global demand for energy continues to grow.Get This Free Report This page (NYSE:UA) was last updated on 9/14/2026 by MarketBeat.com Staff. From Our PartnersThe only 5 stocks that matterSpaceX's IPO reportedly minted 4,400 new millionaires, and OpenAI is said to be eyeing a 1 trillion dollar IPO...TradeSmith | SponsoredHow options let you do more with less capitalWould you rather spend $5,000 buying 100 shares of a $50 stock, or control those same 100 shares for a fractio...Base Camp Trading | SponsoredWhy I went to Mount RushmoreA small miner just hit on gold in the hills surrounding Mount Rushmore, thanks to a breakthrough new technolog...Stansberry Research | SponsoredBlackRock and Vanguard already own THISInstitutions own roughly 88 percent of an overlooked American oil and natural gas company. 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