Under Armour (UA) Stock Price, News & Analysis

Company Overview

Under Armour, Inc. is a global designer, marketer and distributor of branded performance apparel, footwear and accessories. The company’s product portfolio spans a wide range of athletic categories, including running, training, basketball, outdoor and golf, with specialized lines for men, women and youth. Under Armour emphasizes innovative fabrics and technologies designed to enhance athletic performance, such as moisture-wicking HeatGear®, cold-weather ColdGear® and UV-protective UA Tech™ materials.

The company was founded in 1996 by former University of Maryland football captain Kevin Plank, who sought to create a superior moisture-wicking T-shirt to keep athletes cool and dry. Under Armour went public in 2005 and has since expanded its offerings to include performance footwear (launched in 2006), connected fitness devices and digital training platforms. Kevin Plank served as chief executive officer until 2019, laying the foundation for a diversified brand recognized for its focus on both style and function.

Under Armour distributes products globally through a mix of wholesale channels, direct-to-consumer platforms and international licensing partners. Headquartered in Baltimore, Maryland, the company operates brand houses, factory houses and flagship stores in key markets across North America, Europe, the Middle East, Africa and the Asia-Pacific region. Under Armour continues to invest in supply chain enhancements, product innovation and digital experiences to support its mission of empowering athletes everywhere.

Key Stats

• Today's Range: $6.63 to $6.76
• 50-Day Range: $5.27 to $7.28
• 52-Week Range: $3.95 to $7.91
• Volume: 239,368 shs
• Average Volume: 3.74 million shs
• Market Capitalization: $2.86 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $5.50
• Consensus Rating: Sell

Under Armour Stock Analysis - MarketRank™

Under Armour scored higher than 21% of companies evaluated by MarketBeat, and ranked 405th out of 478 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.9 / 5
• Analyst Rating: Sell

Consensus Rating

Under Armour has received a consensus rating of Sell. The company's average rating score is 1.33, and is based on no strong buy ratings, no buy ratings, 1 hold rating, and 2 sell ratings.

Downside Risk

Under Armour has a consensus price target of $5.50, representing about 17.8% downside from its current price of $6.70.

Amount of Analyst Coverage

Under Armour has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Under Armour is -5.77, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Under Armour is -5.77, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Under Armour has a P/B Ratio of 2.02. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

7.49% of the float of Under Armour has been sold short.

Short Interest Ratio / Days to Cover

Under Armour has a short interest ratio ("days to cover") of 10.11, which indicates bearish sentiment.

Change versus previous month

Short interest in Under Armour has recently decreased by 5.08%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Under Armour does not currently pay a dividend.

Dividend Growth

Under Armour does not have a long track record of dividend growth.

News and Social Media

• Score: 2.7 / 5
• News Sentiment: 0.38

News Sentiment

Under Armour has a news sentiment score of 0.38. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.64 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for Under Armour this week, compared to 5 articles on an average week.

Search Interest

12 people have searched for UA on MarketBeat in the last 30 days. This is an increase of 300% compared to the previous 30 days.

MarketBeat Follows

8 people have added Under Armour to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 3.8 / 5
• Insider Trading: Acquiring Shares

Net Insider Buying

Over the last three months, insiders have purchased a net $5,865,147.00 in company stock, which represents 0.2055% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, Under Armour insiders have bought more of their company's stock than they have sold. Specifically, they have bought $5,865,147.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

15.60% of the stock of Under Armour is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

36.35% of the stock of Under Armour is held by institutions.

Company Calendar

• Last Earnings: 5/12/2026
• Today: 8/05/2026
• Next Earnings (Estimated): 8/07/2026
• Fiscal Year End: 3/31/2027

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Textiles, Apparel & Luxury Goods
• Sub-Industry: Apparel, Accessories & Luxury Goods
• Current Symbol: NYSE:UA
• CIK: 1336917
• Web: www.underarmour.com
• Phone: (410) 468-2512
• Fax: 410-367-2400
• Employees: 17,500
• Year Founded: 1996

Price Target and Rating

• Average Price Target for Under Armour: $5.50
• High Price Target: $5.50
• Low Price Target: $5.50
• Potential Upside/Downside: -17.7%
• Consensus Rating: Sell
• Rating Score (0-4): 1.33
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): ($1.16)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$495.64 million
• Net Margins: -9.98%
• Pretax Margin: -4.04%
• Return on Equity: 3.01%
• Return on Assets: 1.05%

Debt

• Debt-to-Equity Ratio: 0.42
• Current Ratio: 1.62
• Quick Ratio: 1.08

Sales & Book Value

• Annual Sales: $4.97 billion
• Price / Sales: 0.57
• Cash Flow: $0.38 per share
• Price / Cash Flow: 17.44
• Book Value: $3.32 per share
• Price / Book: 2.01

Miscellaneous

• Outstanding Shares: 426,325,000
• Free Float: 359,818,000
• Market Cap: $2.85 billion
• Optionable: Optionable
• Beta: 1.59