Free Trial

Under Armour (UA) News Today

Under Armour logo
$4.97 +0.08 (+1.53%)
Closing price 05/13/2026 03:59 PM Eastern
Extended Trading
$4.93 -0.04 (-0.82%)
As of 06:06 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Why Is Under Armour Up Today?

Under Armour, Inc. (NYSE: UA) is under pressure after its latest earnings report and forward guidance pointed to a tougher year ahead, especially in North America. Investors are reacting to weaker-than-expected results, an outlook for declining revenue, and analyst cuts that followed the announcement.

  • Neutral Sentiment: Under Armour reported fiscal fourth-quarter EPS of $0.03, missing consensus by a penny, while revenue of $1.17 billion matched estimates. Earnings report and conference call
  • Positive Sentiment: The company said it expects adjusted operating income of $140 million to $160 million in fiscal 2027 and gross margin expansion of 220 to 270 basis points, suggesting some profitability improvement. Seeking Alpha outlook article
  • Neutral Sentiment: Management also provided fiscal 2027 EPS guidance of $0.08 to $0.12, but that was well below the market’s expectations, reinforcing concerns about earnings momentum. PR Newswire release
  • Negative Sentiment: Under Armour warned that North America remains weak and that fiscal 2027 revenue is likely to keep declining, raising concerns that the turnaround is taking longer than hoped. MSN article on weak outlook
  • Negative Sentiment: Analyst commentary turned more cautious after the weak forecast, with at least one downgrade and price target cuts adding to the selling pressure. SGB Online analyst downgrade article

Overall, UA is falling because the quarter was only modestly below expectations, but the bigger issue is the company’s soft guidance: sales are expected to remain weak, especially in its key North American market, and Wall Street is questioning how quickly margins and earnings can recover.

Posted 10h agoAI Generated. May Contain Errors.

UA Latest News

Under Armour, Inc. (UA)
Stifel downgrades Under Armour (UA)
Why is Under Armour stock falling today?
Under Armour: Still Out Of Breath
Under Armour Posts Loss on Lower Revenue
How Low Can Under Armour Stock Go?
Under Armour (UA) Surges 8.18% on Milestone Shoe Launch
Citigroup downgrades Under Armour (UA)
Hand holds a smartphone with a glowing buy button as a green candlestick chart rises sharply on a monitor.
Insiders Buy 3 High-Risk Stocks—Here’s What’s Driving the Moves (UA)
From the original meme stock to the rare earth market's new kid on the block, insiders are buying into these three names.
Hand holds a smartphone with a glowing buy button as a green candlestick chart rises sharply on a monitor.
Insiders Buy 3 High-Risk Stocks—Here’s What’s Driving the Moves (UA)
From the original meme stock to the rare earth market's new kid on the block, insiders are buying into these three names.
Get Under Armour News Delivered to You Automatically

Sign up to receive the latest news and ratings for UA and its competitors with MarketBeat's FREE daily newsletter.

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

UA Media Mentions By Week

UA Media Sentiment

Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press.

UA
News Sentiment

-0.41

0.64

Average
Consumer Discretionary
News Sentiment

UA News Coverage

We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week.

UA Articles
This Week

12

5

UA Articles
Average Week

Get the Latest News and Ratings for UA and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Under Armour and its competitors.

Sign Up
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

Related Companies and Tools


This page (NYSE:UA) was last updated on 5/14/2026 by MarketBeat.com Staff.
From Our Partners