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NIKE (NKE) News Today

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$38.39 -0.38 (-0.98%)
As of 09/4/2026 03:58 PM Eastern

Why Is NIKE Down Today?

NIKE, Inc. (NYSE: NKE) shares have decreased and remain near their 12-month low, trading below both the 50-day and 200-day moving averages. Recent coverage presents a mixed outlook: analysts see potential value and early signs of progress, while turnaround risks and store closures continue to weigh on sentiment.

  • Positive Sentiment: Analysts are bullish on Nike among selected consumer-cyclical companies, supporting the view that the stock’s depressed valuation could offer upside if the company executes its turnaround. Analysts Are Bullish on These Consumer Cyclical Stocks: Nike (NKE), Ferrari (RACE)
  • Positive Sentiment: Nike is expanding its Strength Pro Equipment business with customizable Power Rack systems installed at prominent athletic facilities, including U.S. Soccer, USC and professional women’s sports venues. The initiative could deepen institutional relationships and create a broader growth opportunity beyond footwear and apparel. Nike’s Custom Power Racks Might Change The Case For Investing In NIKE (NKE)
  • Neutral Sentiment: Some investment coverage describes Nike as potentially undervalued after its steep decline, while emphasizing that the opportunity depends on stabilizing margins and successfully improving the business. Recent earnings also showed an EPS beat and slightly stronger-than-expected revenue, although sales declined year over year. Down almost 80%, is Nike stock undervalued or a value trap?
  • Neutral Sentiment: Broader market conditions could affect NKE: investors are focused on the August employment report because it may influence the Federal Reserve’s interest-rate decision later this month. Apparel and luxury-goods stock screens also continue to identify Nike as a company worth watching. 5 Things to Know Before the Stock Market Opens on Friday
  • Negative Sentiment: Bearish commentary says Nike faces a difficult turnaround and that its current valuation may provide limited margin of safety, raising the risk that the stock is a value trap if profitability and demand do not recover. Nike: A Difficult Turnaround At A Price That Offers Little Margin of Safety
  • Negative Sentiment: Nike is reportedly closing 11 U.S. stores, signaling continued efforts to rationalize its retail footprint and potentially reflecting weaker store economics or changing shopping patterns. Nike closes 11 stores across the US
Posted 1+ days agoAI Generated. May Contain Errors.

NIKE Latest News

Top Luxury Goods Stocks To Keep An Eye On - September 3rd
NIKE, Inc. $NKE Shares Sold by TD Waterhouse Canada Inc.
Nykredit A S Purchases New Holdings in NIKE, Inc. $NKE
Nike: Just Not Doing It
NIKE (NKE), What Is Behind Its Latest Update?
Promising Apparel Stocks To Research - September 2nd
5 Things to Know Before the Stock Market Opens on Friday
Best Luxury Goods Stocks To Consider - September 1st
B. Metzler seel. Sohn & Co. AG Lowers Stake in NIKE, Inc. $NKE
Apparel Stocks Worth Watching - September 1st
Down almost 80%, is Nike stock undervalued or a value trap?
What's Wrong With Nike Stock?
Apparel Stocks To Consider - August 31st
NIKE (NYSE:NKE) Shares Unloaded Rep. Kevin Hern
Top Luxury Goods Stocks Worth Watching - September 2nd
Nike (NKE) Presents a Turnaround Bet after 2026 Slump
Is NIKE stock underperforming the Dow?
Apparel Stocks To Research - August 30th
NIKE (NYSE:NKE) Sets New 52-Week Low - Here's Why
J.P. Morgan Remains a Sell on Nike (NKE)
Apparel Stocks To Research - August 29th
Luxury Goods Stocks To Consider - August 31st
Nike (NKE) Reinstates Chief Commercial Officer Role
NIKE, Inc. $NKE Shares Acquired by Empowered Funds LLC
NIKE, Inc. $NKE Stake Lowered by Addenda Capital Inc.

NIKE Media Mentions By Week

NIKE Media Sentiment

Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press.

NKE
News Sentiment

0.59

0.72

Average
Consumer Discretionary
News Sentiment

NIKE News Coverage

We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week.

NKE Articles
This Week

45

11

NKE Articles
Average Week

NIKE Trends on MarketBeat

This week vs. last week
New Followers
2
Searches
28
-18%
Page Views
10,211
-7%
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MarketBeat tracks news from more than one hundred trusted media outlets in real time, with the most recent headline for NIKE dated 9/6/2026.
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