NIKE (NKE) Stock Price, News & Analysis

+0.62 (+0.66%)
(As of 04/24/2024 ET)
Today's Range
50-Day Range
52-Week Range
6.44 million shs
Average Volume
9.52 million shs
Market Capitalization
$142.85 billion
P/E Ratio
Dividend Yield
Price Target

NIKE MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.58 Rating Score
22.8% Upside
$116.26 Price Target
Short Interest
1.52% of Float Sold Short
Dividend Strength
Based on Four Factors
Upright™ Environmental Score
News Sentiment
0.29mentions of NIKE in the last 14 days
Based on 45 Articles This Week
Insider Trading
Proj. Earnings Growth
From $3.73 to $3.93 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.41 out of 5 stars

Consumer Discretionary Sector

40th out of 270 stocks

Rubber & Plastics Footwear Industry

1st out of 4 stocks

NKE stock logo

About NIKE Stock (NYSE:NKE)

Bill Bowerman and Phil Knight founded NIKE Inc., a multinational corporation that designs, develops, markets and sells athletic footwear, apparel, equipment and accessories globally, as Blue Ribbon Sports in 1964. 

The company officially changed its name to NIKE Inc. in 1971 and operates in four segments: North America, Europe, Middle East and Africa (EMEA) and Asia Pacific and Latin America (APLA). NIKE's product portfolio includes athletic and casual footwear, apparel and accessories under the Jumpman trademark, and casual sneakers and accessories under the Converse, Chuck Taylor, All-Star, One Star, Star Chevron and Jack Purcell trademarks. The company sells performance equipment and accessories for sports activities under the NIKE brand and markets apparel with licensed collegiate and professional team league logos. NIKE licenses unaffiliated parties to manufacture and sell apparel, digital devices, applications and other equipment for sports activities under NIKE-owned trademarks.

Retail channels selling NIKE products include footwear stores, athletic specialty stores, department stores, skate, tennis and golf shops and other retail accounts. NIKE operates its retail stores and digital platforms and works with independent distributors, licensees and sales representatives to distribute Nike products worldwide. 

The company is expanding its digital presence and e-commerce capabilities, accounting for more than 24% of its total revenue in 2022 (excluding the Jordan and Converse brands). NIKE's digital platforms and apps, including the Nike App and SNKRS, allow customers to purchase products, track their fitness goals and connect with other athletes.

The company is committed to reducing its environmental impact, such as increasing the use of sustainable materials in Nike products and reducing greenhouse gas emissions in its supply chain. Additionally, NIKE has implemented a code of conduct to ensure ethical labor practices are adhered to by its suppliers and has been investing in new technologies such as 3-D printing, robotics and artificial intelligence to improve efficiency, sustainability and personalization of various product lines.

In terms of financial performance, NIKE, Inc. has a strong track record of revenue growth and profitability year over year. The company's iconic "Just Do It" campaign, launched in 1988, has been used in many advertisement campaigns and is now considered one of the most iconic slogans in advertising history. NIKE continues to feature famous athletes, celebrities and everyday people in its advertisements to showcase that anyone can achieve greatness through perseverance and hard work.

NIKE Inc. is a well-established, financially stable company with a strong brand committed to innovation, sustainability and corporate responsibility. Its diverse product offerings, growing digital presence and global reach make it a leading player in the athletic footwear, apparel and equipment industry. Nike offers investors solid financial performance with a commitment to delivering value to its shareholders.

NKE Stock Price History

NKE Stock News Headlines

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The outlook for Q1 and 2024 earnings is robust, and growth should be sustained into 2025, but the market is setting up for a correction the FOMC could trigger.
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Oversold large-cap stocks with favorable analyst ratings are attracting attention amidst market shifts, presenting potential buying opportunities.
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The United States economy just entered into a new cycle. Because markets shift according to their six to nine-month expectations, three stocks in the consumer discretionary sector are leading the way in this new rotation.
Consumer Sentiment Highest Since 2021, 3 Stocks Leading the Way (NKE)
Consumer sentiment readings reached levels not seen since 2021, creating an opportunity for these three stocks to fill their gaps against the sector
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Foot Locker Builds Up Another Head of Steam; Gains Imminent (NKE)
Foot Locker, whose investors often feel like they're on a non-stop rollercoaster, is again starting to rally and investors should be getting excited.
More Nike Studios are coming to Austin
Put $5,000 in These 7 Blue-Chip Stocks Today
NIKE, Inc. (NKE)
NIKE (NYSE:NKE) Trading Up 0.2%
See More Headlines
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Company Calendar

Ex-Dividend for 4/1 Dividend
Last Earnings
Dividend Payable
Fiscal Year End
Next Earnings (Estimated)

Industry, Sector and Symbol

Rubber & plastics footwear
Year Founded

Price Target and Rating

Average Stock Price Target
High Stock Price Target
Low Stock Price Target
Potential Upside/Downside
Consensus Rating
Moderate Buy
Rating Score (0-4)
Research Coverage
31 Analysts


Net Income
$5.07 billion
Pretax Margin


Sales & Book Value

Annual Sales
$51.22 billion
Cash Flow
$3.89 per share
Book Value
$9.43 per share


Outstanding Shares
Free Float
Market Cap
$142.85 billion

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Should I Buy NIKE Stock? NKE Pros and Cons Explained


Here are some ways that investors could benefit from investing in NIKE, Inc.:

  • NIKE, Inc. reported strong earnings results, beating analysts' consensus estimates, indicating financial stability and growth potential.
  • The company has a solid net margin of 10.28% and a return on equity of 37.41%, showcasing efficient management of resources and profitability.
  • NIKE, Inc. declared a quarterly dividend with a dividend yield of 1.48%, providing investors with a steady income stream.
  • Equities research analysts forecast that NIKE, Inc. will post 3.55 EPS for the current fiscal year, suggesting positive future earnings.
  • The company has a diverse product portfolio, including athletic footwear, apparel, equipment, and accessories, catering to a wide consumer base.


Investors should be bearish about investing in NIKE, Inc. for these reasons:

  • Some research analysts have issued a "sell" rating on NIKE stock, indicating potential concerns about the company's performance.
  • There have been price target reductions by analysts, suggesting uncertainty or challenges in the company's future growth prospects.
  • NIKE's stock price may be influenced by market volatility and external factors impacting the retail and sports industry.
  • Competition in the athletic footwear and apparel market is intense, which could affect NIKE's market share and profitability.
  • Changes in consumer preferences and economic conditions may impact NIKE's sales and revenue growth in the future.
These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, April 13, 2024. Please send any questions or comments about these NIKE pros and cons to

NKE Stock Analysis - Frequently Asked Questions

Should I buy or sell NIKE stock right now?

31 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last twelve months. There are currently 2 sell ratings, 9 hold ratings and 20 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" NKE shares.
View NKE analyst ratings
or view top-rated stocks.

What is NIKE's stock price target for 2024?

31 Wall Street research analysts have issued 12 month price objectives for NIKE's shares. Their NKE share price targets range from $85.00 to $135.00. On average, they expect the company's share price to reach $116.26 in the next year. This suggests a possible upside of 22.8% from the stock's current price.
View analysts price targets for NKE
or view top-rated stocks among Wall Street analysts.

How have NKE shares performed in 2024?

NIKE's stock was trading at $108.57 at the start of the year. Since then, NKE shares have decreased by 12.8% and is now trading at $94.64.
View the best growth stocks for 2024 here

When is NIKE's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, July 4th 2024.
View our NKE earnings forecast

How were NIKE's earnings last quarter?

NIKE, Inc. (NYSE:NKE) announced its earnings results on Thursday, March, 21st. The footwear maker reported $0.98 earnings per share for the quarter, beating analysts' consensus estimates of $0.69 by $0.29. The footwear maker had revenue of $12.43 billion for the quarter, compared to analysts' expectations of $12.28 billion. NIKE had a net margin of 10.14% and a trailing twelve-month return on equity of 39.41%.
Read the conference call transcript

How often does NIKE pay dividends? What is the dividend yield for NIKE?

NIKE declared a quarterly dividend on Thursday, February 8th. Investors of record on Monday, March 4th will be paid a dividend of $0.37 per share on Monday, April 1st. This represents a $1.48 annualized dividend and a yield of 1.56%. The ex-dividend date of this dividend is Friday, March 1st.
Read our dividend analysis for NKE

Is NIKE a good dividend stock?

NIKE (NYSE:NKE) pays an annual dividend of $1.48 per share and currently has a dividend yield of 1.57%. The company has been increasing its dividend for 21 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 43.53%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, NKE will have a dividend payout ratio of 37.66% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for NKE.

When did NIKE's stock split?

Shares of NIKE split on the morning of Thursday, December 24th 2015. The 2-1 split was announced on Thursday, November 19th 2015. The newly created shares were distributed to shareholders after the market closes on Wednesday, December 23rd 2015. An investor that had 100 shares of stock prior to the split would have 200 shares after the split.

How will NIKE's stock buyback program work?

NIKE declared that its Board of Directors has initiated a stock buyback program on Monday, June 27th 2022, which authorizes the company to buyback $18,000,000,000.00 in shares, according to EventVestor. This buyback authorization authorizes the company to repurchase up to 11% of its stock through open market purchases. Stock buyback programs are typically an indication that the company's board of directors believes its shares are undervalued.

What guidance has NIKE issued on next quarter's earnings?

NIKE issued an update on its FY 2024 earnings guidance on Friday, March, 22nd. The company provided earnings per share guidance of for the period. The company issued revenue guidance of $51.7 billion-$51.7 billion, compared to the consensus revenue estimate of $47.7 billion.

What is John Donahoe's approval rating as NIKE's CEO?

453 employees have rated NIKE Chief Executive Officer John Donahoe on John Donahoe has an approval rating of 89% among the company's employees.

What other stocks do shareholders of NIKE own?

Based on aggregate information from My MarketBeat watchlists, some companies that other NIKE investors own include Walt Disney (DIS), NVIDIA (NVDA), Netflix (NFLX), Visa (V), Alibaba Group (BABA), Home Depot (HD), Starbucks (SBUX), Intel (INTC), Johnson & Johnson (JNJ) and Tesla (TSLA).

Who are NIKE's major shareholders?

NIKE's stock is owned by many different institutional and retail investors. Top institutional investors include Sumitomo Mitsui Trust Holdings Inc. (0.21%), Raymond James & Associates (0.11%), Everett Harris & Co. CA (0.07%), Los Angeles Capital Management LLC (0.07%), IMC Chicago LLC (0.00%) and Loring Wolcott & Coolidge Fiduciary Advisors LLP MA (0.06%). Insiders that own company stock include Andrew Campion, Chris L Abston, Chris L Abston, Elizabeth J Comstock, Heidi O'neill, Hilary K Krane, Hilary K Krane, Johanna Nielsen, John G Connors, John G Connors, John W Rogers Jr, Mark G Parker, Matthew Friend, Monique S Matheson, Monique S Matheson, Peter B Henry and Robert Holmes Swan.
View institutional ownership trends

How do I buy shares of NIKE?

Shares of NKE stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does NIKE have any subsidiaries?
The following companies are subsidiares of NIKE: Celect, Cole Haan, Converse, Datalogue, Hurley, Invertex Ltd., NIKE European Operations Netherlands B.V., NIKE Retail Services Inc., NIKE Sports Co. Ltd., NIKE USA Inc., RTFKT, TraceMe, Umbro, Virgin Mega USA, and Zodiac Inc..
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This page (NYSE:NKE) was last updated on 4/25/2024 by Staff

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