Under Armour (UAA) Stock Price, News & Analysis

Company Overview

Under Armour, Inc. (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton. Headquartered in Baltimore, Maryland, the company has since expanded its reach through direct-to-consumer channels—including branded retail stores and e-commerce platforms—as well as wholesale partnerships with sports retailers and department stores. Under Armour has also invested in digital fitness, acquiring and integrating mobile platforms such as MapMyRun and MyFitnessPal to provide performance tracking and training insights.

Under Armour markets its products across North America, Europe, Asia and Latin America, tailoring design and marketing strategies to regional sporting trends and consumer preferences. The company’s innovation lab continues to advance material science and sustainable manufacturing practices, focusing on recycled content, lower environmental impact dyes and more efficient supply chain processes.

Leadership at Under Armour includes founder and Executive Chairman Kevin Plank, who oversees brand and product vision, alongside Chief Executive Officer Patrik Frisk, who leads day-to-day operations and global expansion initiatives. The executive team emphasizes a triad of performance innovation, digital engagement and sustainability as core pillars for long-term growth and competitive differentiation.

Key Stats

• Today's Range: $5.30 to $5.44
• 50-Day Range: $5.24 to $7.44
• 52-Week Range: $4.13 to $8.15
• Volume: 9.45 million shs
• Average Volume: 9.76 million shs
• Market Capitalization: $2.29 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $5.94
• Consensus Rating: Reduce

Under Armour Stock Analysis - MarketRank™

Under Armour scored higher than 78% of companies evaluated by MarketBeat, and ranked 173rd out of 488 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.6 / 5
• Analyst Rating: Reduce

Consensus Rating

Under Armour has received a consensus rating of Reduce. The company's average rating score is 1.94, and is based on 1 strong buy rating, 1 buy rating, 10 hold ratings, and 4 sell ratings.

Upside Potential

Under Armour has a consensus price target of $5.94, representing about 10.7% upside from its current price of $5.37.

Amount of Analyst Coverage

Under Armour has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 72.73%

Earnings Growth

Earnings for Under Armour are expected to grow by 72.73% in the coming year, from $0.11 to $0.19 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Under Armour is -4.67, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Under Armour is -4.67, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Growth Ratio

Under Armour has a PEG Ratio of 1.86. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Under Armour has a P/B Ratio of 1.60. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

12.56% of the float of Under Armour has been sold short.

Short Interest Ratio / Days to Cover

Under Armour has a short interest ratio ("days to cover") of 6.11.

Change versus previous month

Short interest in Under Armour has recently decreased by 16.06%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Under Armour does not currently pay a dividend.

Dividend Growth

Under Armour does not have a long track record of dividend growth.

News and Social Media

• Score: 3.4 / 5
• News Sentiment: 0.47

News Sentiment

Under Armour has a news sentiment score of 0.47. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.66 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 30 news articles for Under Armour this week, compared to 5 articles on an average week.

Search Interest

21 people have searched for UAA on MarketBeat in the last 30 days. This is an increase of 425% compared to the previous 30 days.

MarketBeat Follows

1 people have added Under Armour to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 4.5 / 5
• Insider Trading: Acquiring Shares

Cluster Insider Buying

2 insiders have purchased shares of Under Armour in the last three months. Multiple insiders buying is a strong bullish signal.

Net Insider Buying

Over the last three months, insiders have purchased a net $3,776,102.00 in company stock, which represents 0.1651% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, Under Armour insiders have bought more of their company's stock than they have sold. Specifically, they have bought $3,776,102.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

15.70% of the stock of Under Armour is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

34.58% of the stock of Under Armour is held by institutions.

Company Calendar

• Last Earnings: 8/07/2026
• Today: 8/13/2026
• Fiscal Year End: 3/31/2027

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Textiles, Apparel & Luxury Goods
• Sub-Industry: Apparel, Accessories & Luxury Goods
• Current Symbol: NYSE:UAA
• CIK: 1336917
• Web: www.underarmour.com
• Phone: (410) 468-2512
• Fax: 410-367-2400
• Employees: 14,100
• Year Founded: 1996

Price Target and Rating

• Average Price Target for Under Armour: $5.94
• High Price Target: $9.00
• Low Price Target: $4.00
• Potential Upside/Downside: +10.5%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.94
• Research Coverage: 16 Analysts

Profitability

• EPS (Trailing Twelve Months): ($1.15)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 48.86
• P/E Growth: 1.86
• Net Income: -$495.64 million
• Net Margins: -9.99%
• Pretax Margin: -3.37%
• Return on Equity: 4.04%
• Return on Assets: 1.37%

Debt

• Debt-to-Equity Ratio: 0.41
• Current Ratio: 1.81
• Quick Ratio: 0.96

Sales & Book Value

• Annual Sales: $4.97 billion
• Price / Sales: 0.46
• Cash Flow: $0.38 per share
• Price / Cash Flow: 14.05
• Book Value: $3.35 per share
• Price / Book: 1.60

Miscellaneous

• Outstanding Shares: 426,330,000
• Free Float: 359,392,000
• Market Cap: $2.29 billion
• Optionable: Optionable
• Beta: 1.67