Under Armour (UAA) Stock Price, News & Analysis

Company Overview

Under Armour, Inc. develops, markets and distributes performance apparel, footwear and accessories for athletes and active consumers. Its products are designed for a range of sports and activities and include training and team apparel, athletic shoes, sports bras, outerwear, hats, bags and other accessories. The company markets products under the Under Armour brand, including HeatGear, ColdGear and other performance-oriented product lines.

Founded in 1996 by Kevin Plank, Under Armour initially gained recognition for moisture-wicking performance shirts before expanding into a broader athletic apparel and footwear business. The company sells its products through wholesale partners, specialty sporting-goods retailers, department stores, its own brand and factory stores, and e-commerce platforms.

Under Armour serves customers in North America and international markets, including Europe, the Middle East and Africa, Asia-Pacific, and Latin America. The company is headquartered in Baltimore, Maryland, and Kevin Plank, its founder, serves as chief executive officer.

Key Stats

• Today's Range: $5.01 to $5.16
• 50-Day Range: $4.89 to $7.44
• 52-Week Range: $4.13 to $8.15
• Volume: 8.08 million shs
• Average Volume: 7.03 million shs
• Market Capitalization: $2.16 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $5.79
• Consensus Rating: Reduce

Under Armour Stock Analysis - MarketRank™

Under Armour scored higher than 60% of companies evaluated by MarketBeat, and ranked 269th out of 484 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.2 / 5
• Analyst Rating: Reduce

Consensus Rating

Under Armour has received a consensus rating of Reduce. The company's average rating score is 1.94, and is based on 1 strong buy rating, 1 buy rating, 11 hold ratings, and 4 sell ratings.

Upside Potential

Under Armour has a consensus price target of $5.79, representing about 15.0% upside from its current price of $5.04.

Amount of Analyst Coverage

Under Armour has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 63.64%

Earnings Growth

Earnings for Under Armour are expected to grow by 63.64% in the coming year, from $0.11 to $0.18 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Under Armour is -4.38, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Under Armour is -4.38, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Growth Ratio

Under Armour has a PEG Ratio of 1.86. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Under Armour has a P/B Ratio of 1.52. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

14.61% of the float of Under Armour has been sold short.

Short Interest Ratio / Days to Cover

Under Armour has a short interest ratio ("days to cover") of 7.31.

Change versus previous month

Short interest in Under Armour has recently increased by 4.20%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Under Armour does not currently pay a dividend.

Dividend Growth

Under Armour does not have a long track record of dividend growth.

News and Social Media

• Score: 2.2 / 5
• News Sentiment: 0.50

News Sentiment

Under Armour has a news sentiment score of 0.50. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.69 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Under Armour this week, compared to 5 articles on an average week.

Search Interest

30 people have searched for UAA on MarketBeat in the last 30 days. This is an increase of 36% compared to the previous 30 days.

Company Ownership

• Score: 3.1 / 5
• Insider Trading: Acquiring Shares

Net Insider Buying

Over the last three months, insiders have purchased a net $100,183.00 in company stock, which represents 0.0046% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, Under Armour insiders have bought more of their company's stock than they have sold. Specifically, they have bought $100,183.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

15.70% of the stock of Under Armour is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

34.58% of the stock of Under Armour is held by institutions.

Company Calendar

• Last Earnings: 8/07/2026
• Today: 9/14/2026
• Next Earnings (Estimated): 11/05/2026
• Fiscal Year End: 3/31/2027

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Textiles, Apparel & Luxury Goods
• Sub-Industry: Apparel, Accessories & Luxury Goods
• Current Symbol: NYSE:UAA
• CIK: 1336917
• Web: www.underarmour.com
• Phone: (410) 468-2512
• Fax: 410-367-2400
• Employees: 14,100
• Year Founded: 1996

Price Target and Rating

• Average Price Target for Under Armour: $5.79
• High Price Target: $9.00
• Low Price Target: $4.00
• Potential Upside/Downside: +15.0%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.94
• Research Coverage: 17 Analysts

Profitability

• EPS (Trailing Twelve Months): ($1.15)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 45.77
• P/E Growth: 1.86
• Net Income: -$495.64 million
• Net Margins: -9.99%
• Pretax Margin: -3.37%
• Return on Equity: 4.04%
• Return on Assets: 1.37%

Debt

• Debt-to-Equity Ratio: 0.41
• Current Ratio: 1.81
• Quick Ratio: 0.96

Sales & Book Value

• Annual Sales: $4.97 billion
• Price / Sales: 0.44
• Cash Flow: $0.37 per share
• Price / Cash Flow: 13.44
• Book Value: $3.32 per share
• Price / Book: 1.52

Miscellaneous

• Outstanding Shares: 429,550,000
• Free Float: 362,107,000
• Market Cap: $2.16 billion
• Optionable: Optionable
• Beta: 1.62