Starbucks (SBUX) Stock Price, News & Analysis

+0.88 (+1.00%)
(As of 04/24/2024 ET)
Today's Range
50-Day Range
52-Week Range
7.18 million shs
Average Volume
7.30 million shs
Market Capitalization
$100.48 billion
P/E Ratio
Dividend Yield
Price Target

Starbucks MarketRank™ Stock Analysis

Analyst Rating
2.43 Rating Score
20.2% Upside
$106.68 Price Target
Short Interest
1.43% of Float Sold Short
Dividend Strength
Based on Four Factors
Upright™ Environmental Score
News Sentiment
0.31mentions of Starbucks in the last 14 days
Based on 75 Articles This Week
Insider Trading
Selling Shares
$651,738 Sold Last Quarter
Proj. Earnings Growth
From $3.99 to $4.60 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

4.85 out of 5 stars

Retail/Wholesale Sector

8th out of 199 stocks

Eating & Drinking Places Industry

1st out of 6 stocks

SBUX stock logo

About Starbucks Stock (NASDAQ:SBUX)

Starbucks Corporation is a renowned roaster, marketer and retailer of specialty coffee with over 36,000 stores across 80 countries. Founded in 1971, the company comprises three segments: North America, international and channel development. Starbucks has achieved tremendous success since its inception by becoming the largest coffeehouse company in the world.

In 1971, three business partners — Jerry Baldwin, Zev Siegl and Gordon Bowker — pursued their dream of selling high-quality coffee beans and equipment, inspired by roasting coffee entrepreneur Alfred Peet. By 1986, the team had opened six stores in the Seattle area and had begun to sell espresso coffee. The following year, the original owners sold the Starbucks chain to former director of marketing Howard Schultz. By 1989, Starbucks had expanded to 46 stores across the Pacific Northwest and Midwest and reported annual revenue of $73.5 million.

Notable acquisitions include The Coffee Connection, Circadia, Seattle's Best Coffee, Torrefazione Italia, Diedrich Coffee and Coffee People. In 2017, Kevin Johnson succeeded Howard Schultz, and Schultz returned as CEO in April 2022. 

Starbucks offers an extensive selection of hot and cold drinks, espresso, caffe latte, whole-bean coffee, micro-ground instant coffee, juices, Frappuccino beverages, full and loose-leaf teas, pastries and snacks. It operates six roasteries with tasting rooms and 43 coffee bars within the Starbucks Reserve program.

In 2008, Starbucks encountered some challenges with the announcement of 600 underperforming store closures and the halting of U.S. expansion. An additional 300 stores and a layoff of 7,000 people occurred in 2009. In 2014, Starbucks changed its strategy and shifted from a cookie-cutter approach to branding that was the same worldwide to one focused on local customization for each store. To further invest in the Chinese market, Starbucks acquired the remaining 50% stake of its joint venture from Uni-President Enterprises Corporation (UPEC) and President Chain Store Corporation (PCSC) for $1.3 billion.

The COVID-19 pandemic resulted in a 10% sales decrease due to lockdowns and a 50% decrease in China and closed all café-only stores in the United States for two weeks in March. It announced in 2019 that it would close 400 locations in the U.S./Canada regions. 

In 2021, Starbucks was striving to regain its footing, with workers in Buffalo, New York, attempting to unionize and the company facing accusations of illegally discriminating against unionized workers by refusing them wage and benefit increases. The company is also working to address the racial bias issues it has experienced, such as the 2008 discrimination suit and the 2018 incident in Philadelphia.

Starbucks has committed to providing an unparalleled customer experience, impressive growth and expansion and continued efforts to address systemic racism and promote equity. With the return of CEO Howard Schultz, the company plans to increase its store count to about 55,000 by 2030.

SBUX Stock Price History

SBUX Stock News Headlines

Starbucks takes on the federal labor agency before the US Supreme Court
The U.S. Supreme Court is set to hear oral arguments in a case filed by Starbucks against the National Labor Relations Board
The Hard Truth About Investing For Retirement
Here’s the cold, hard truth about investing: The more capital you have, the more risk averse you can afford to be. But when you’re staring down the barrel of retirement and you’ve only got 5, 10, 50 or $100,000 saved, you’ve got to be more aggressive. In an exclusive online training, the Market expert Steven Place is revealing a powerful “roadmap” that’s leading everyday investors to easy, triple-digit wins, even if they don’t have a lot of experience in trading.
Starbucks is introducing a cold drink cup made with less plastic
Booming sales of cold drinks at Starbucks stores have created a problem: growing amounts of plastic waste from the single-use cups that Frappuccinos, Refreshers, cold brews and other iced drinks are served in
Krispy Kreme’s Hangover from McDonald’s Deal Bestows Pullback Opp (SBUX)
Krispy Kreme stock has pulled back after the sugar high of the McDonald's partnership, but analysts like DNUT stock giving investors a sweet opportunity
Consumer Sentiment Highest Since 2021, 3 Stocks Leading the Way
The United States economy just entered into a new cycle. Because markets shift according to their six to nine-month expectations, three stocks in the consumer discretionary sector are leading the way in this new rotation.
Consumer Sentiment Highest Since 2021, 3 Stocks Leading the Way (SBUX)
Consumer sentiment readings reached levels not seen since 2021, creating an opportunity for these three stocks to fill their gaps against the sector
The Hard Truth About Investing For Retirement
Here’s the cold, hard truth about investing: The more capital you have, the more risk averse you can afford to be. But when you’re staring down the barrel of retirement and you’ve only got 5, 10, 50 or $100,000 saved, you’ve got to be more aggressive. In an exclusive online training, the Market expert Steven Place is revealing a powerful “roadmap” that’s leading everyday investors to easy, triple-digit wins, even if they don’t have a lot of experience in trading.
Will Unions Batter Starbucks Profits?
Starbucks stock snaps six-day of gains
Bank of America Securities Keeps Their Buy Rating on Starbucks (SBUX)
See More Headlines
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Company Calendar

Last Earnings
Ex-Dividend for 2/23 Dividend
Dividend Payable
Next Earnings (Confirmed)
Ex-Dividend for 5/31 Dividend
Dividend Payable
Fiscal Year End

Industry, Sector and Symbol

Eating & drinking places
Current Symbol
Year Founded

Price Target and Rating

Average Stock Price Target
High Stock Price Target
Low Stock Price Target
Potential Upside/Downside
Consensus Rating
Rating Score (0-4)
Research Coverage
23 Analysts


Net Income
$4.12 billion
Pretax Margin


Sales & Book Value

Annual Sales
$35.98 billion
Cash Flow
$4.86 per share
Book Value
($6.97) per share


Outstanding Shares
Free Float
Market Cap
$100.48 billion

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Should I Buy Starbucks Stock? SBUX Pros and Cons Explained


Here are some ways that investors could benefit from investing in Starbucks Co.:

  • Starbucks has a strong global presence with operations in multiple countries, providing geographic diversification.
  • The company offers a wide range of products beyond just coffee, including tea beverages, food items, and ready-to-drink beverages, catering to diverse consumer preferences.
  • Starbucks has a well-established brand with a loyal customer base, which can lead to consistent revenue streams.
  • Recent innovations in digital technology and mobile ordering have enhanced customer convenience and engagement, potentially driving sales growth.
  • Despite short-term fluctuations, Starbucks has shown resilience in adapting to changing market conditions and consumer trends.


Investors should be bearish about investing in Starbucks Co. for these reasons:

  • Increased competition in the coffee and beverage industry could impact Starbucks' market share and profitability.
  • Fluctuations in commodity prices, particularly coffee beans, can affect the company's margins and overall financial performance.
  • Consumer preferences and trends may shift rapidly, requiring continuous innovation and adaptation from Starbucks to stay competitive.
  • The current stock price of Starbucks (NASDAQ: SBUX) may be influenced by market volatility and macroeconomic factors, potentially posing risks to investors.
  • Regulatory changes or geopolitical events in key markets could disrupt Starbucks' operations and growth prospects.
These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, April 13, 2024. Please send any questions or comments about these Starbucks pros and cons to

SBUX Stock Analysis - Frequently Asked Questions

Should I buy or sell Starbucks stock right now?

23 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Starbucks in the last year. There are currently 13 hold ratings and 10 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" SBUX shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SBUX, but not buy additional shares or sell existing shares.
View SBUX analyst ratings
or view top-rated stocks.

What is Starbucks' stock price target for 2024?

23 equities research analysts have issued 1 year target prices for Starbucks' shares. Their SBUX share price targets range from $90.00 to $150.00. On average, they anticipate the company's stock price to reach $106.68 in the next twelve months. This suggests a possible upside of 20.2% from the stock's current price.
View analysts price targets for SBUX
or view top-rated stocks among Wall Street analysts.

How have SBUX shares performed in 2024?

Starbucks' stock was trading at $96.01 at the beginning of the year. Since then, SBUX stock has decreased by 7.6% and is now trading at $88.75.
View the best growth stocks for 2024 here

When is Starbucks' next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, April 30th 2024.
View our SBUX earnings forecast

How can I listen to Starbucks' earnings call?

Starbucks will be holding an earnings conference call on Tuesday, April 30th at 5:00 PM Eastern. Interested parties can register for or listen to the call using this link.

How were Starbucks' earnings last quarter?

Starbucks Co. (NASDAQ:SBUX) announced its quarterly earnings results on Wednesday, January, 31st. The coffee company reported $0.90 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.92 by $0.02. The coffee company had revenue of $9.43 billion for the quarter, compared to analysts' expectations of $9.60 billion. Starbucks had a negative trailing twelve-month return on equity of 50.76% and a net margin of 11.70%. The firm's revenue was up 8.2% compared to the same quarter last year. During the same period in the previous year, the firm earned $0.75 EPS.
Read the conference call transcript

How often does Starbucks pay dividends? What is the dividend yield for Starbucks?

Starbucks declared a quarterly dividend on Tuesday, March 12th. Investors of record on Friday, May 17th will be paid a dividend of $0.57 per share on Friday, May 31st. This represents a $2.28 annualized dividend and a dividend yield of 2.57%. The ex-dividend date is Thursday, May 16th.
Read our dividend analysis for SBUX

Is Starbucks a good dividend stock?

Starbucks (NASDAQ:SBUX) pays an annual dividend of $2.28 per share and currently has a dividend yield of 2.59%. The company has been increasing its dividend for 14 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio is 60.96%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, SBUX will have a dividend payout ratio of 49.57% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for SBUX.

When did Starbucks' stock split?

Shares of Starbucks split on the morning of Thursday, April 9th 2015. The 2-1 split was announced on Wednesday, March 18th 2015. The newly issued shares were issued to shareholders after the closing bell on Wednesday, April 8th 2015. An investor that had 100 shares of stock prior to the split would have 200 shares after the split.

What guidance has Starbucks issued on next quarter's earnings?

Starbucks issued an update on its FY 2024 earnings guidance on Tuesday, February, 6th. The company provided earnings per share guidance of 4.070-4.250 for the period, compared to the consensus EPS estimate of 3.780. The company issued revenue guidance of $38.5 billion-$39.6 billion, compared to the consensus revenue estimate of $36.3 billion.

What is Kevin Johnson's approval rating as Starbucks' CEO?

6,005 employees have rated Starbucks Chief Executive Officer Kevin Johnson on Kevin Johnson has an approval rating of 73% among the company's employees.

What other stocks do shareholders of Starbucks own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Starbucks investors own include Walt Disney (DIS), NVIDIA (NVDA), Netflix (NFLX), Alibaba Group (BABA), Cisco Systems (CSCO), Tesla (TSLA), Home Depot (HD), Intel (INTC), Visa (V) and Bank of America (BAC).

Who are Starbucks' major shareholders?

Starbucks' stock is owned by a number of retail and institutional investors. Top institutional shareholders include Sumitomo Mitsui Trust Holdings Inc. (0.25%), Los Angeles Capital Management LLC (0.19%), Raymond James & Associates (0.13%), Everett Harris & Co. CA (0.10%), Loring Wolcott & Coolidge Fiduciary Advisors LLP MA (0.08%) and Fort Pitt Capital Group LLC (0.07%). Insiders that own company stock include Angela Lis, Clara Shih, Gina Woods, Howard D Schultz, John Culver, Kevin R Johnson, Kevin R Johnson, Mellody L Hobson, Michael Aaron Conway, Rachel Ruggeri, Sara Kelly and Zabrina Jenkins.
View institutional ownership trends

How do I buy shares of Starbucks?

Shares of SBUX stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

Does Starbucks have any subsidiaries?
The following companies are subsidiares of Starbucks: AmRest Coffee Sp. z o. o., AmRest Coffee s.r.o., AmRest Kavezo Kft., Association Centro de Assessoria e Suporte da Starbucks Brazil, Bay Bread LLC, Beijing Starbucks Coffee Co. Ltd., CHH Cafe LLC, CHH Holdings of Texas LLC, Centro de Apoyo al Productor de Starbucks Guatemala Limitada, Chengdu Starbucks Coffee Company Limited, Coffee Concepts (Southern China) Limited, Coffee House Holdings Inc., Coffee Partners Co. Ltd., Conifer Ventures Limited, Corporacion Starbucks Farmer Support Center Colombia, Emerald City C.V., Ethos Brands LLC, Evolution Fresh, Evolution Fresh Inc., Farmer Support Center Asociacion Civil, Guangdong Starbucks Coffee Company Limited, High Grown Investment Group (Hong Kong) Ltd., Holding Company International Limited, Hubei Starbucks Coffee Company Limited, Koffee Sirena LLC, La Boulange, North American Coffee Partnership, Olympic Casualty Insurance Company, Pasqua Inc., Princi Global Limited, Qingdao American Starbucks Coffee Company Limited, SBI Nevada Inc., SCC Innoventure L.P., SCI Europe I LLC, SCI Europe II LLC, SCI Investment Inc., SR Holdings Corporation, SR2 Holdings Corporation, Seastar Colombia Supply Company S.A.S., Seattle Coffee Company, Seattle’s Best Coffee LLC, Shanghai Starbucks Coffee Enterprise Co. Ltd., Shaya Coffee Limited, Siren Retail Corporation, Starbucks (China) Company Limited, Starbucks (Kunshan) Coffee Co. Ltd., Starbucks (Shanghai) Coffee Company Limited, Starbucks (Shanghai) Supply Chain Co. Ltd., Starbucks (Shanghai) Trade Company Limited, Starbucks AINI Coffee (Yunnan) Company Limited, Starbucks Asia Pacific Investment Holding II Limited, Starbucks Asia Pacific Investment Holding III Limited, Starbucks Asia Pacific Investment Holding Limited, Starbucks Capital Asset Leasing Company LLC, Starbucks Card Europe Limited, Starbucks Coffee (Cayman) Holdings Ltd., Starbucks Coffee (Dalian) Company Limited, Starbucks Coffee (Liaoning) Company Limited, Starbucks Coffee (Shenzhen) Company Limited, Starbucks Coffee Agronomy Company S.R.L., Starbucks Coffee Asia Pacific Limited, Starbucks Coffee Austria GmbH, Starbucks Coffee Canada Inc., Starbucks Coffee Company (Australia) Pty Ltd, Starbucks Coffee Company (UK) Limited, Starbucks Coffee Development (Yunnan) Company Limited, Starbucks Coffee EMEA B.V., Starbucks Coffee Holdings (UK) Limited, Starbucks Coffee International Inc., Starbucks Coffee Japan Ltd., Starbucks Coffee Switzerland GmbH, Starbucks Coffee Trading Company Sarl, Starbucks EMEA Holdings Ltd, Starbucks EMEA Investment Ltd, Starbucks EMEA Ltd, Starbucks Farmer Support Center Rwanda Ltd, Starbucks Farmer Support Center Tanzania Limited, Starbucks Holding Company, Starbucks Holding Company Pte. Ltd., Starbucks International (Holdings) Ltd, Starbucks Italy S.r.l., Starbucks Manufacturing Corporation, Starbucks Manufacturing EMEA B.V., Starbucks New Venture Company, Starbucks Singapore Investment Pte. Ltd., Starbucks Switzerland Austria Holdings B.V., Starbucks Trading G.K., Tata Starbucks Private Limited, Tazo L.L.C., Teavana, Teavana Puerto Rico LLC, The New French Bakery Inc., Torrefazione Italia LLC, Tympanum Inc., Xingran (Shanghai) Investment Partnership, and Xi’an Starbucks Coffee Company Limited.
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This page (NASDAQ:SBUX) was last updated on 4/25/2024 by Staff

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