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Starbucks (SBUX) Stock Forecast & Price Target

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$95.45 -1.22 (-1.27%)
As of 09:51 AM Eastern
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Starbucks - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
4
Hold
11
Buy
19

Based on 34 Wall Street analysts who have issued ratings for Starbucks in the last 12 months, the stock has a consensus rating of "Hold." Out of the 34 analysts, 4 have given a sell rating, 11 have given a hold rating, 18 have given a buy rating, and 1 has given a strong buy rating for SBUX.

Consensus Price Target

$110.30
15.56% Upside
According to the 34 analysts' twelve-month price targets for Starbucks, the average price target is $110.30. The highest price target for SBUX is $130.00, while the lowest price target for SBUX is $84.00. The average price target represents a forecasted upside of 15.56% from the current price of $95.45.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SBUX Analyst Ratings Over Time

TypeCurrent Forecast
9/18/25 to 9/18/26
1 Month Ago
8/19/25 to 8/19/26
3 Months Ago
6/20/25 to 6/20/26
1 Year Ago
9/18/24 to 9/18/25
Strong Buy
1 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
18 Buy rating(s)
19 Buy rating(s)
20 Buy rating(s)
15 Buy rating(s)
Hold
11 Hold rating(s)
11 Hold rating(s)
10 Hold rating(s)
7 Hold rating(s)
Sell
4 Sell rating(s)
4 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
Consensus Price Target$110.30$110.30$107.93$104.40
Forecasted Upside15.56% Upside5.06% Upside7.23% Upside25.15% Upside
Consensus RatingHoldHoldModerate BuyModerate Buy

SBUX Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SBUX Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Starbucks Stock vs. The Competition

TypeStarbucksConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.47
2.19
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside14.10% Upside185.74% Upside17.75% Upside
News Sentiment Rating
Positive News

See Recent SBUX News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
8/24/2026
Robert W. Baird logo
Robert W. Baird
3 of 5 stars
David Tarantino
David Tarantino
1 of 5 stars
UpgradeStrong-Buy
8/18/2026 Set Target$120.00+11.87%
8/18/2026
TD Cowen logo
TD Cowen
3 of 5 stars
Reiterated RatingBuy
8/3/2026DowngradeOverweightUnderweight
8/3/2026 DowngradeOutperformMarket Perform
8/3/2026 DowngradeOutperform
8/3/2026DowngradeOverweightUnderweight
8/3/2026Initiated CoverageNeutralBuy
8/3/2026 Initiated CoverageBuy
8/3/2026 Set Target$110.00+4.65%
7/31/2026Reiterated RatingBuy$115.00+8.64%
7/30/2026Reiterated RatingSector Perform$110.00 ➝ $115.00+6.95%
7/30/2026 Reiterated RatingBuy$126.00+17.18%
7/30/2026 Reiterated RatingOutperform$130.00+24.83%
7/30/2026 Reiterated RatingOutperform
7/30/2026Boost TargetUnderperform$87.00 ➝ $92.00-13.91%
7/30/2026Boost TargetNeutral$102.00 ➝ $110.00+4.16%
7/30/2026Boost TargetNeutral$108.00 ➝ $112.00+7.55%
7/30/2026Boost TargetNeutral$105.00 ➝ $112.00+7.55%
7/20/2026 Reiterated RatingHold (C)
6/29/2026 DowngradeStrong-BuyHold
5/14/2026 DowngradeMarket PerformUnderperform
5/14/2026Initiated CoverageHoldBuy
5/14/2026 DowngradeNeutral
5/14/2026 Initiated CoverageEqual WeightOverweight
5/14/2026 Initiated CoverageNeutralOutperform
5/6/2026Set TargetBuy$115.00 ➝ $117.00+10.79%
4/29/2026 Reiterated RatingOverweight$110.00+3.75%
4/24/2026Boost TargetOverweight$95.00 ➝ $100.00+1.41%
4/15/2026Initiated CoverageBuy$136.00 ➝ $122.00+23.53%
3/30/2026 Initiated CoverageUnderperform$84.00-3.24%
3/20/2026 UpgradeStrong SellModerate Sell
3/9/2026 Initiated CoverageStrong-BuyPeer Perform
1/30/2026Set TargetOverweight$110.00 ➝ $116.00+23.56%
1/27/2026Set Target$90.00-6.66%
1/26/2026Boost TargetNeutral$86.00 ➝ $95.00-2.68%
1/22/2026UpgradeMarket PerformOutperform
1/21/2026 Set Target$114.00+21.72%
8/12/2025Set Target$165.00+76.72%
6/30/2025Initiated CoverageOutperform$100.00+8.57%
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6/23/2025Reiterated RatingHold$90.00-3.35%
3/18/2025UpgradeHoldBuy$115.00+16.07%
11/13/2024 Reiterated RatingNeutralSell$84.00 ➝ $77.00-22.06%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 09:46 AM ET.


Should I Buy Starbucks Stock? SBUX Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, September 13, 2026. Please send any questions or comments about these Starbucks pros and cons to contact@marketbeat.com.

Starbucks
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Starbucks Co.:

  • Starbucks Co. is executing a major capital investment strategy by allocating approximately $1 billion to renovate up to 9,000 North American company-operated stores, a move designed to increase customer dwell time and improve the in-store experience to drive sales growth.
  • CEO Brian Niccol has declared the "Back to Starbucks" turnaround successful, noting that the strategy focusing on service execution and café atmosphere is working, with roughly 1,500 upgraded locations expected to be completed by the end of the current fiscal year.
  • The company is actively broadening its customer base by emphasizing Refreshers and other cold beverages to drive afternoon traffic, aiming to improve sales outside of traditional morning coffee hours and capture new revenue streams.
  • Starbucks Co. recently reported strong financial results with an EPS of $0.85, beating the consensus estimate of $0.66 by $0.19, demonstrating the company's ability to deliver earnings growth despite a slight 1.4% year-over-year decline in revenue.
  • With the current stock price at $98.74, the valuation remains attractive relative to the consensus price target of $110.30, suggesting potential upside for investors as the company continues to execute its operational improvements.

Starbucks
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Starbucks Co. for these reasons:

  • Starbucks Co. faces rising competition in the cold beverage sector from rivals like Dutch Bros and McDonald's, which raises doubts about whether the company's push for Refreshers can generate sustained traffic gains and maintain market share.
  • The company trades at an elevated valuation with a P/E ratio of 56.75, which may limit upside potential if the recent earnings beats and operational improvements do not translate into significant long-term revenue growth.
  • Recent quarterly revenue declined 1.4% year-over-year, indicating that despite the earnings beat, the company is still struggling to grow its top line, which could pressure future profitability and investor confidence.
  • Labor costs and operational complexity may increase as workers at a Starbucks location in Hamilton, Ontario, have joined the United Steelworkers union, adding to broader unionization activity in Canada that could impact margins.
  • Insider selling activity, including CEO Brady Brewer selling 2,229 shares at an average price of $105.60, may signal a lack of confidence from company leadership in the current stock price or future growth prospects.

SBUX Forecast - Frequently Asked Questions

According to the research reports of 34 Wall Street equities research analysts, the average twelve-month stock price forecast for Starbucks is $110.30, with a high forecast of $130.00 and a low forecast of $84.00.

34 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Starbucks in the last year. There are currently 4 sell ratings, 11 hold ratings, 18 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" SBUX shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SBUX, but not buy additional shares or sell existing shares.

According to analysts, Starbucks's stock has a predicted upside of 15.56% based on their 12-month stock forecasts.

Over the previous 90 days, Starbucks's stock had 5 downgrades and 2 upgrades by analysts.

Analysts like Starbucks more than other "consumer discretionary" companies. The consensus rating score for Starbucks is 2.47 while the average consensus rating score for "consumer discretionary" companies is 2.19. Learn more on how SBUX compares to other companies.


MarketBeat monitors more than a dozen sources for Starbucks analyst ratings, with the most recent rating issued on 8/24/2026.
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