Yum! Brands (YUM) Stock Forecast & Price Target

Q: What analysts cover Yum! Brands?

Yum! Brands has been rated by research analysts at Argus , Citigroup , Deutsche Bank Aktiengesellschaft , JPMorgan Chase & Co. , Robert W. Baird , Royal Bank Of Canada , Weiss Ratings , Wells Fargo & Company , and Zacks Research in the past 90 days.

$138.69 +1.35 (+0.98%)

Closing price 09/25/2026 03:59 PM Eastern

Extended Trading

$138.66 -0.03 (-0.02%)

As of 09/25/2026 07:33 PM Eastern

Compare

Yum! Brands - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 21 Analyst Ratings

Sell
1

Hold
7

Buy
13

Based on 21 Wall Street analysts who have issued ratings for Yum! Brands in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 21 analysts, 1 has given a sell rating, 7 have given a hold rating, and 13 have given a buy rating for YUM.

Consensus Price Target

$174.67
25.94% Upside

According to the 21 analysts' twelve-month price targets for Yum! Brands, the average price target is $174.67. The highest price target for YUM is $190.00, while the lowest price target for YUM is $158.00. The average price target represents a forecasted upside of 25.94% from the current price of $138.69.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Get the Latest News and Ratings for YUM and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Yum! Brands and its competitors.

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

YUM Analyst Ratings Over Time

Type	Current Forecast 9/27/25 to 9/27/26	1 Month Ago 8/28/25 to 8/28/26	3 Months Ago 6/29/25 to 6/29/26	1 Year Ago 9/27/24 to 9/27/25
Strong Buy	0 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	13 Buy rating(s)	12 Buy rating(s)	12 Buy rating(s)	11 Buy rating(s)
Hold	7 Hold rating(s)	7 Hold rating(s)	7 Hold rating(s)	12 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$174.67	$174.65	$176.12	$161.23
Forecasted Upside	25.94% Upside	13.35% Upside	11.26% Upside	5.56% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Hold

YUM Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

YUM Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Yum! Brands Stock vs. The Competition

Type	Yum! Brands	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.57	2.19	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	25.94% Upside	199.07% Upside	19.20% Upside
News Sentiment Rating	Positive News See Recent YUM News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/24/2026	Argus 3 of 5 stars	John Staszak 3 of 5 stars	Reiterated Rating	Buy ➝ Hold
9/16/2026	Robert W. Baird 3 of 5 stars	Chris O'Cull Not Rated	Lower Target	Outperform	$174.00 ➝ $165.00	+17.11%
9/10/2026	Wells Fargo & Company 3 of 5 stars	Zachary Fadem 1 of 5 stars	Upgrade	Equal Weight ➝ Overweight	$165.00 ➝ $175.00	+20.66%
8/24/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold ➝ Strong Sell
8/4/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Ivankoe Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$170.00 ➝ $160.00	+6.93%
7/31/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Logan Reich Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Sector Perform	$165.00 ➝ $170.00	+10.25%
7/31/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lauren Silberman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Hold	$174.00	+12.78%
7/28/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy (B) ➝ Buy (B-)
7/12/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jon Tower Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$175.00 ➝ $178.00	+8.82%
6/18/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
Get the Latest News and Ratings for YUM and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Yum! Brands and its competitors with MarketBeat's FREE daily newsletter.
6/16/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
6/16/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew M. Charles Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$180.00	+13.61%
6/3/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Glass Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Equal Weight ➝ Overweight	$180.00 ➝ $185.00	+26.22%
5/4/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform	$168.00	+7.24%
2/12/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gregory Francfort Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$180.00	+13.11%
2/5/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jeffrey Bernstein Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Overweight	$185.00	+16.19%
1/8/2026	Gordon Haskett Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jeff Farmer Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy
1/7/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Danilo Gargiulo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$179.00	+18.17%
1/6/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Bittner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
12/5/2025	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Mullan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral
11/17/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris O'Cull Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$160.00	+8.07%
11/5/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$177.00	+18.88%
7/14/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Buy	$200.00	+33.50%
6/10/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Luyckx Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$145.00 ➝ $177.00	+23.68%
4/30/2025	TD Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Charles Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Hold	$158.00 ➝ $158.00	+7.05%
11/6/2024	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Hold	$143.00 ➝ $140.00	+4.69%
10/22/2024	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$147.00 ➝ $145.00	+8.66%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 04:10 PM ET.

Should I Buy Yum! Brands Stock? YUM Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, September 26, 2026. Please send any questions or comments about these Yum! Brands pros and cons to contact@marketbeat.com.

Yum! Brands
Bull Case

Here are some ways that investors could benefit from investing in Yum! Brands, Inc.:

Yum! Brands, Inc. recently reported second-quarter earnings that exceeded analyst expectations, posting an earnings per share of $1.62 against a consensus estimate of $1.58, while revenue grew 12.2% year-over-year to $2.17 billion, demonstrating strong operational momentum and top-line growth that supports the investment case.
The company's stock is currently trading at $138.69, which is significantly below the consensus price target of $175.23 set by analysts, suggesting substantial upside potential as the market may be undervaluing the firm's recent performance and strategic initiatives.
Yum! Brands, Inc. maintains a consistent dividend yield of 2.16%, providing investors with a steady income stream that is attractive for long-term holders seeking regular cash flow alongside potential capital appreciation.
The firm has authorized a $4.00 billion share buyback plan, which signals management's confidence in the company's intrinsic value and its commitment to returning capital to shareholders, potentially supporting the stock price and reducing the number of outstanding shares.
With a beta of 0.55, Yum! Brands, Inc. exhibits lower volatility compared to the broader market, making it a relatively stable investment option for investors looking to reduce portfolio risk while still participating in the growth of the restaurant sector.

Yum! Brands
Bear Case

Investors should be bearish about investing in Yum! Brands, Inc. for these reasons:

Argus Research recently downgraded Yum! Brands, Inc. from a "Buy" to a "Hold" rating, citing headwinds in meeting growth objectives, which raises concerns about the sustainability of the company's previously reliable growth model and may dampen investor sentiment.
Insider selling has been significant, with executives such as CEO Aaron Powell and CEO Scott Mezvinsky selling substantial portions of their holdings in recent months, which can be interpreted as a lack of confidence in the stock's near-term performance or a desire to diversify personal wealth.
The stock has experienced a notable decline from its fifty-two-week high of $170.14 to its current level of $138.69, indicating a downward trend that may reflect broader market skepticism or specific company-related challenges that have not yet been fully resolved.
Short interest in Yum! Brands, Inc. has increased, with the number of shares shorted rising to 9,851,469 as of the latest reporting period, suggesting that a growing number of investors are betting against the stock's future performance, which could put additional downward pressure on the price.
Some institutional investors, such as QRG Capital Management Inc., have significantly reduced their positions in Yum! Brands, Inc., with QRG cutting its stake by 47.7% in the second quarter, which may indicate a shift in institutional confidence or a reallocation of capital to other opportunities.

YUM Forecast - Frequently Asked Questions

According to the research reports of 21 Wall Street equities research analysts, the average twelve-month stock price forecast for Yum! Brands is $174.67, with a high forecast of $190.00 and a low forecast of $158.00.

21 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Yum! Brands in the last year. There is currently 1 sell rating, 7 hold ratings and 13 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" YUM shares.

According to analysts, Yum! Brands's stock has a predicted upside of 25.94% based on their 12-month stock forecasts.

Over the previous 90 days, Yum! Brands's stock had 2 upgrades and 2 downgrades by analysts.

Yum! Brands has been rated by research analysts at Argus, Citigroup, Deutsche Bank Aktiengesellschaft, JPMorgan Chase & Co., Robert W. Baird, Royal Bank Of Canada, Weiss Ratings, Wells Fargo & Company, and Zacks Research in the past 90 days.

Analysts like Yum! Brands more than other "consumer discretionary" companies. The consensus rating for Yum! Brands is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how YUM compares to other companies.

Stock Forecasts and Research Tools

Related Companies

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Yum! Brands Recommendations

MarketBeat monitors more than a dozen sources for Yum! Brands analyst ratings, with the most recent rating issued on 9/24/2026.

From Our Partners

Unlock superior investment research and tools.

Get MarketBeat All Access

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Yum! Brands (YUM) Stock Forecast & Price Target