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Brian Harbour

Brian Harbour Analyst Performance

Equity Analyst, Executive Director at Morgan Stanley

Brian Harbour is a stock analyst at Morgan Stanley focused in the consumer discretionary sector, covering 23 publicly traded companies. Over the past year, Brian Harbour has issued 66 stock ratings, including buy, hold, and sell recommendations. While full access to Brian Harbour's proprietary MarketBeat Analyst Ranking is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Brian Harbour's coverage history, rating activity, and performance tendencies - helping individual investors make more informed trading decisions.

Analyst Rankings, Coverage, and Performance Statistics

Average Return
00.00% 12-Month ROI
Success Rate
00.00% Profitable Ratings
Total Ratings
100 Last 4 Years
Buy Recommendations
51.16% 44 Buy Ratings
Companies Covered
23 Unique Companies

Ratings Distribution

RatingPercentageCount
Strong Buy0.0%0 ratings
Buy51.2%44 ratings
Hold44.2%38 ratings
Sell4.7%4 ratings

Out of 86 total stock ratings issued by Brian Harbour at Morgan Stanley, the majority (51.2%) have been Buy recommendations, followed by 44.2% Hold and 4.7% Sell.

Exchange Coverage

ExchangePercentageCount
NYSE
56.5% of companies on NYSE
13 companies
NASDAQ
43.5% of companies on NASDAQ
10 companies

Brian Harbour, an analyst at Morgan Stanley, currently covers 23 companies listed on NYSE and NASDAQ, with the majority traded on NYSE.

Coverage Focus

Sector IconSectorPercentage
Consumer Discretionary
20 companies
87.0%
Consumer Staples
3 companies
13.0%

Brian Harbour of Morgan Stanley specializes in stock coverage within the Consumer Discretionary sector, with additional focus on Consumer Staples companies.

Coverage Industries

IndustryPercentage
HOTELS, RESTAURANTS & LEISURE
20 companies
87.0%
CONSUMER STAPLES DISTRIBUTION & RETAIL
3 companies
13.0%

About Brian Harbour

Brian is an executive director in Morgan Stanley’s equity research department, with lead coverage of US restaurants and food distributors. From 2017 until assuming lead coverage in 2023, he was a member of John Glass’s top-ranked US restaurant and food distribution team. He joined Morgan Stanley in 2017 and previously held various positions in equity research, corporate strategy, and the chief of staff office at J.P. Morgan in New York from 2010 to 2017. Brian holds a BS in Business Administration & Accounting from Georgetown University.
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Brian Harbour's Ratings History at Morgan Stanley

Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.
Available with a MarketBeat All Access Subscription
12-Month ROIUpgrade to All Access to use the All ROI Filter
CompanyReport DateActionReport Date Price12-Month
Price Target
Rating12-Month
Price & ROI
Details
Jersey Mike's stock logo
JMKE
Jersey Mike's
8/24/2026Initiated Coverage$23.80$29.00Overweight
Life Time Group Holdings, Inc. stock logo
LTH
Life Time Group
8/18/2026Boost Price Target$45.27$53.00Overweight
US Foods Holding Corp. stock logo
USFD
US Foods
8/7/2026Set Price Target$108.22$107.00
Texas Roadhouse, Inc. stock logo
TXRH
Texas Roadhouse
8/7/2026Reiterated Rating$206.47$212.00Overweight
Shake Shack, Inc. stock logo
SHAK
Shake Shack
8/6/2026Set Price Target$70.66$74.00
McDonald's Corporation stock logo
MCD
McDonald's
8/5/2026Lower Price Target$268.35$319.00Equal Weight
Starbucks Corporation stock logo
SBUX
Starbucks
8/3/2026Downgrade$105.07Underweight
Starbucks Corporation stock logo
SBUX
Starbucks
7/30/2026Boost Price Target$104.14$115.00Overweight
Chipotle Mexican Grill, Inc. stock logo
CMG
Chipotle Mexican Grill
7/30/2026Boost Price Target$34.32$39.00Equal Weight
The Chefs' Warehouse, Inc. stock logo
CHEF
Chefs' Warehouse
7/30/2026Boost Price Target$109.64$104.00Equal Weight
The Cheesecake Factory Incorporated stock logo
CAKE
Cheesecake Factory
7/29/2026Upgrade$89.01$80.00Equal Weight
Dutch Bros Inc. stock logo
BROS
Dutch Bros
7/15/2026Boost Price Target$64.10$88.00Overweight
US Foods Holding Corp. stock logo
USFD
US Foods
7/15/2026Boost Price Target$101.17$103.00Equal Weight
Performance Food Group Company stock logo
PFGC
Performance Food Group
7/15/2026Boost Price Target$112.58$131.00Overweight
McDonald's Corporation stock logo
MCD
McDonald's
7/15/2026Lower Price Target$267.46$322.00Equal Weight
Domino's Pizza Inc stock logo
DPZ
Domino's Pizza
7/15/2026Lower Price Target$312.34$370.00Equal Weight
Starbucks Corporation stock logo
SBUX
Starbucks
7/15/2026Reiterated Rating$106.17$111.00Overweight
CAVA Group, Inc. stock logo
CAVA
CAVA Group
7/15/2026Upgrade$70.01$90.00Overweight
Black Rock Coffee Bar, Inc. stock logo
BRCB
Black Rock Coffee Bar
7/15/2026Downgrade$8.03$9.00Equal Weight
The Chefs' Warehouse, Inc. stock logo
CHEF
Chefs' Warehouse
7/15/2026Downgrade$98.79$97.00Equal Weight
Chipotle Mexican Grill, Inc. stock logo
CMG
Chipotle Mexican Grill
6/3/2026Set Price Target$29.26$37.00Equal Weight
Shake Shack, Inc. stock logo
SHAK
Shake Shack
6/3/2026Reiterated Rating$56.95$76.00Equal Weight
CAVA Group, Inc. stock logo
CAVA
CAVA Group
5/20/2026Boost Price Target$80.69$86.00Equal Weight
Starbucks Corporation stock logo
SBUX
Starbucks
5/14/2026Upgrade$108.17Overweight
Life Time Group Holdings, Inc. stock logo
LTH
Life Time Group
5/14/2026Boost Price Target$33.80$39.00Overweight
McDonald's Corporation stock logo
MCD
McDonald's
5/8/2026Set Price Target$280.57$331.00
Portillo's Inc. stock logo
PTLO
Portillo's
5/6/2026Lower Price Target$4.57$6.00Equal Weight
Domino's Pizza Inc stock logo
DPZ
Domino's Pizza
4/28/2026Lower Price Target$336.53$395.00Equal Weight
Black Rock Coffee Bar, Inc. stock logo
BRCB
Black Rock Coffee Bar
4/21/2026Lower Price Target$14.48$22.00Overweight
Domino's Pizza Inc stock logo
DPZ
Domino's Pizza
4/21/2026Lower Price Target$367.06$430.00Equal Weight
CAVA Group, Inc. stock logo
CAVA
CAVA Group
4/21/2026Boost Price Target$95.95$85.00Equal Weight
McDonald's Corporation stock logo
MCD
McDonald's
4/21/2026Lower Price Target$303.56$334.00Equal Weight
CAVA Group, Inc. stock logo
CAVA
CAVA Group
2/25/2026Boost Price Target$82.54$83.00Equal Weight
Life Time Group Holdings, Inc. stock logo
LTH
Life Time Group
2/23/2026Boost Price Target$27.79$38.00Overweight
Dutch Bros Inc. stock logo
BROS
Dutch Bros
2/13/2026Reiterated Rating$50.71$85.00Overweight
Performance Food Group Company stock logo
PFGC
Performance Food Group
2/5/2026Lower Price Target$89.94$120.00Overweight
Chipotle Mexican Grill, Inc. stock logo
CMG
Chipotle Mexican Grill
2/4/2026Lower Price Target$39.65$49.00Overweight
Jack In The Box Inc. stock logo
JACK
Jack In The Box
1/20/2026Lower Price Target$21.95$19.00Equal Weight
Sweetgreen, Inc. stock logo
SG
Sweetgreen
1/20/2026Lower Price Target$7.51$9.00Equal Weight
Portillo's Inc. stock logo
PTLO
Portillo's
1/20/2026Set Price Target$5.71$7.00
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Yum! Brands, Inc. stock logo
YUM
Yum! Brands
1/20/2026Boost Price Target$155.70$176.00Equal Weight
Wingstop Inc. stock logo
WING
Wingstop
1/20/2026Lower Price Target$277.56$345.00Overweight
The Wendy's Company stock logo
WEN
Wendy's
1/20/2026Lower Price Target$8.26$8.00Underweight
CAVA Group, Inc. stock logo
CAVA
CAVA Group
1/20/2026Lower Price Target$71.11$80.00Equal Weight
Dutch Bros Inc. stock logo
BROS
Dutch Bros
1/20/2026Lower Price Target$63.32$82.00Overweight
Shake Shack, Inc. stock logo
SHAK
Shake Shack
1/20/2026Upgrade$99.18$125.00Overweight
Domino's Pizza Inc stock logo
DPZ
Domino's Pizza
1/20/2026Reiterated Rating$400.28$455.00Equal Weight
Darden Restaurants, Inc. stock logo
DRI
Darden Restaurants
12/12/2025Lower Price Target$183.89$236.00Overweight
Life Time Group Holdings, Inc. stock logo
LTH
Life Time Group
11/12/2025Lower Price Target$25.85$37.00Overweight
Dutch Bros Inc. stock logo
BROS
Dutch Bros
11/6/2025Set Price Target$53.32$84.00
CAVA Group, Inc. stock logo
CAVA
CAVA Group
11/5/2025Set Price Target$52.22$86.00
Chipotle Mexican Grill, Inc. stock logo
CMG
Chipotle Mexican Grill
10/30/2025Lower Price Target$32.89$50.00Overweight
The Chefs' Warehouse, Inc. stock logo
CHEF
Chefs' Warehouse
10/27/2025Initiated Coverage$58.54$75.00Overweight
The Wendy's Company stock logo
WEN
Wendy's
10/21/2025Set Price Target$8.91$9.00
Sweetgreen, Inc. stock logo
SG
Sweetgreen
10/21/2025Set Price Target$7.43$10.00
Jack In The Box Inc. stock logo
JACK
Jack In The Box
10/21/2025Set Price Target$17.52$20.00
Shake Shack, Inc. stock logo
SHAK
Shake Shack
10/21/2025Set Price Target$92.25$115.00
CAVA Group, Inc. stock logo
CAVA
CAVA Group
10/21/2025Lower Price Target$62.34$95.00Equal Weight
Portillo's Inc. stock logo
PTLO
Portillo's
10/21/2025Set Price Target$5.66$9.00
Dutch Bros Inc. stock logo
BROS
Dutch Bros
10/21/2025Boost Price Target$56.12$86.00Overweight
Starbucks Corporation stock logo
SBUX
Starbucks
10/20/2025Set Price Target$85.36$105.00Overweight
McDonald's Corporation stock logo
MCD
McDonald's
10/17/2025Set Price Target$307.86$335.00
Wingstop Inc. stock logo
WING
Wingstop
10/15/2025Lower Price Target$254.99$372.00Overweight
Chipotle Mexican Grill, Inc. stock logo
CMG
Chipotle Mexican Grill
10/15/2025Lower Price Target$42.08$59.00Overweight
Domino's Pizza Inc stock logo
DPZ
Domino's Pizza
10/8/2025Boost Price Target$411.43$535.00Overweight
Darden Restaurants, Inc. stock logo
DRI
Darden Restaurants
9/19/2025Boost Price Target$186.97$238.00Overweight
CAVA Group, Inc. stock logo
CAVA
CAVA Group
8/13/2025Lower Price Target$70.71$97.00Equal Weight
The Wendy's Company stock logo
WEN
Wendy's
8/8/2025Reiterated Rating$9.96Underweight
Dutch Bros Inc. stock logo
BROS
Dutch Bros
8/7/2025Reiterated Rating$57.96$84.00Overweight
Portillo's Inc. stock logo
PTLO
Portillo's
8/6/2025Lower Price Target$7.59$10.00Equal Weight
Shake Shack, Inc. stock logo
SHAK
Shake Shack
8/1/2025Boost Price Target$112.74$126.00Equal Weight
Starbucks Corporation stock logo
SBUX
Starbucks
7/30/2025Reiterated Rating$92.46$103.00Overweight
US Foods Holding Corp. stock logo
USFD
US Foods
7/14/2025Reiterated Rating$81.64$89.00Overweight
Performance Food Group Company stock logo
PFGC
Performance Food Group
7/14/2025Boost Price Target$96.47$96.00Equal Weight
Shake Shack, Inc. stock logo
SHAK
Shake Shack
7/14/2025Boost Price Target$140.07$122.00Equal Weight
CAVA Group, Inc. stock logo
CAVA
CAVA Group
7/14/2025Set Price Target$90.79$107.00Equal Weight
Sweetgreen, Inc. stock logo
SG
Sweetgreen
7/14/2025Lower Price Target$13.95$17.00Equal Weight
Domino's Pizza Inc stock logo
DPZ
Domino's Pizza
7/10/2025Boost Price Target$463.48$514.00Overweight
Darden Restaurants, Inc. stock logo
DRI
Darden Restaurants
6/18/2025Boost Price Target$223.26$235.00Overweight
Performance Food Group Company stock logo
PFGC
Performance Food Group
5/29/2025Boost Price Target$89.18$93.00Equal Weight
Life Time Group Holdings, Inc. stock logo
LTH
Life Time Group
5/9/2025Boost Price Target$28.74$34.00Equal Weight
US Foods Holding Corp. stock logo
USFD
US Foods
5/9/2025Boost Price Target$71.22$84.00Overweight
Sweetgreen, Inc. stock logo
SG
Sweetgreen
5/9/2025Lower Price Target$14.77$22.00Equal Weight
Domino's Pizza Inc stock logo
DPZ
Domino's Pizza
4/29/2025Boost Price Target$491.22$510.00Overweight
The Cheesecake Factory Incorporated stock logo
CAKE
Cheesecake Factory
4/14/2025Set Price Target$46.81$39.00Underweight
Sweetgreen, Inc. stock logo
SG
Sweetgreen
4/14/2025Set Price Target$20.40$24.00
Portillo's Inc. stock logo
PTLO
Portillo's
4/14/2025Set Price Target$11.84$12.00
Dutch Bros Inc. stock logo
BROS
Dutch Bros
4/14/2025Set Price Target$58.22$80.00Overweight
Dutch Bros Inc. stock logo
BROS
Dutch Bros
3/24/2025Initiated Coverage$65.55$82.00Overweight
Darden Restaurants, Inc. stock logo
DRI
Darden Restaurants
3/21/2025Boost Price Target$198.66$217.00Overweight
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Chipotle Mexican Grill, Inc. stock logo
CMG
Chipotle Mexican Grill
3/3/2025Upgrade$54.04$70.00Overweight
Life Time Group Holdings, Inc. stock logo
LTH
Life Time Group
2/24/2025Boost Price Target$31.90$30.00Equal Weight
McDonald's Corporation stock logo
MCD
McDonald's
2/11/2025Boost Price Target$310.63$340.00Overweight
Sweetgreen, Inc. stock logo
SG
Sweetgreen
1/21/2025Lower Price Target$33.49$28.00Equal Weight
Performance Food Group Company stock logo
PFGC
Performance Food Group
1/21/2025Boost Price Target$87.76$96.00Equal Weight
Portillo's Inc. stock logo
PTLO
Portillo's
1/21/2025Lower Price Target$11.74$13.00Equal Weight
Domino's Pizza Inc stock logo
DPZ
Domino's Pizza
1/21/2025Lower Price Target$427.35$496.00Overweight
US Foods Holding Corp. stock logo
USFD
US Foods
1/21/2025Boost Price Target$68.41$82.00Overweight