Brian Harbour Analyst PerformanceEquity Analyst, Executive Director at Morgan StanleyBrian Harbour is a stock analyst at Morgan Stanley focused in the retail/wholesale sector, covering 21 publicly traded companies. Over the past year, Brian Harbour has issued 55 stock ratings, including buy, hold, and sell recommendations. While full access to Brian Harbour's proprietary MarketBeat Analyst Ranking is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Brian Harbour's coverage history, rating activity, and performance tendencies — helping individual investors make more informed trading decisions. Analyst Rankings, Coverage, and Performance StatisticsAnalyst RankingSubscribe to MarketBeat All Access for the analyst's recommendation accuracy rating MarketBeatAverage Return00.00% 12-Month ROISuccess Rate00.00% Profitable RatingsTotal Ratings75 Last 4 YearsBuy Recommendations53.97% 34 Buy RatingsCompanies Covered21 Unique Companies Ratings Distribution63RatingsDistribution of strong buy, buy, hold, and sell ratings by Brian Harbour.RatingPercentageCount Strong Buy0.0%0 ratings Buy54.0%34 ratings Hold41.3%26 ratings Sell4.8%3 ratingsOut of 63 total stock ratings issued by Brian Harbour at Morgan Stanley, the majority (54.0%) have been Buy recommendations, followed by 41.3% Hold and 4.8% Sell.Best & Worst CallsBest Call000.0%USFDJan 2025Subscribe to MarketBeat All Access to get analyst recommendation ROI.Worst Call000.0%PLNTNov 2021Subscribe to MarketBeat All Access to get analyst recommendation ROI.Exchange CoverageExchangePercentageCountNYSE57.1% of companies on NYSE12 companiesNASDAQ42.9% of companies on NASDAQ9 companiesBrian Harbour, an analyst at Morgan Stanley, currently covers 21 companies listed on NYSE and NASDAQ, with the majority traded on NYSE.Coverage FocusSector IconSectorPercentageRetail/Wholesale16 companies76.2%Consumer Discretionary3 companies14.3%Consumer Staples2 companies9.5%Brian Harbour of Morgan Stanley specializes in stock coverage within the Retail/Wholesale sector, with additional focus on Consumer Discretionary and Consumer Staples companies.Coverage IndustriesIndustryPercentageRETAIL - RESTRNTS14 companies66.7%LEISURE&REC SVS2 companies9.5%FOOD - MISC/DIVERSIFIED2 companies9.5%RETAIL – EATING PLACES1 company4.8%FOOD ITEMS - WHLE1 company4.8%RESTAURANTS1 company4.8% About Brian HarbourBrian is an executive director in Morgan Stanley’s equity research department, with lead coverage of US restaurants and food distributors. From 2017 until assuming lead coverage in 2023, he was a member of John Glass’s top-ranked US restaurant and food distribution team. He joined Morgan Stanley in 2017 and previously held various positions in equity research, corporate strategy, and the chief of staff office at J.P. Morgan in New York from 2010 to 2017. Brian holds a BS in Business Administration & Accounting from Georgetown University.Follow on LinkedIn Brian Harbour's Ratings History at Morgan Stanley Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 2 Years 3 Years 4 Years 5 Years All Time Timeframe Start Date End Date All Ratings Strong Buy Buy Hold Sell Rating Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.Available with a MarketBeat All Access Subscription12-Month ROIUpgrade to All Access to use the All ROI Filter Export CompanyReport DateActionReport Date Price12-MonthPrice TargetRating12-MonthPrice & ROIDetailsMCDMcDonald's5/8/2026Set Price Target$280.57$331.00$0.0000.00% ROIPTLOPortillo's5/6/2026Lower Price Target$4.57$6.00Equal Weight$0.0000.00% ROIDPZDomino's Pizza4/28/2026Lower Price Target$336.53$395.00Equal Weight$0.0000.00% ROIBRCBBlack Rock Coffee Bar4/21/2026Lower Price Target$14.48$22.00Overweight$0.0000.00% ROIDPZDomino's Pizza4/21/2026Lower Price Target$367.06$430.00Equal Weight$0.0000.00% ROICAVACAVA Group4/21/2026Boost Price Target$95.95$85.00Equal Weight$0.0000.00% ROIMCDMcDonald's4/21/2026Lower Price Target$303.56$334.00Equal Weight$0.0000.00% ROICAVACAVA Group2/25/2026Boost Price Target$82.54$83.00Equal Weight$0.0000.00% ROILTHLife Time Group2/23/2026Boost Price Target$27.79$38.00Overweight$0.0000.00% ROIBROSDutch Bros2/13/2026Reiterated Rating$50.71$85.00Overweight$0.0000.00% ROI Get the Latest News and Ratings for Your StocksEnter your email address below to receive the latest headlines and analysts' recommendations for your stocks with our free daily email newsletter. PFGCPerformance Food Group2/5/2026Lower Price Target$89.94$120.00Overweight$0.0000.00% ROICMGChipotle Mexican Grill2/4/2026Lower Price Target$39.65$49.00Overweight$0.0000.00% ROIJACKJack In The Box1/20/2026Lower Price Target$21.95$19.00Equal Weight$0.0000.00% ROISGSweetgreen1/20/2026Lower Price Target$7.51$9.00Equal Weight$0.0000.00% ROIPTLOPortillo's1/20/2026Set Price Target$5.71$7.00$0.0000.00% ROIYUMYum! Brands1/20/2026Boost Price Target$155.70$176.00Equal Weight$0.0000.00% ROIWINGWingstop1/20/2026Lower Price Target$277.56$345.00Overweight$0.0000.00% ROIWENWendy's1/20/2026Lower Price Target$8.26$8.00Underweight$0.0000.00% ROICAVACAVA Group1/20/2026Lower Price Target$71.11$80.00Equal Weight$0.0000.00% ROIBROSDutch Bros1/20/2026Lower Price Target$63.32$82.00Overweight$0.0000.00% ROISHAKShake Shack1/20/2026Upgrade$99.18$125.00Overweight$0.0000.00% ROIDPZDomino's Pizza1/20/2026Reiterated Rating$400.28$455.00Equal Weight$0.0000.00% ROIDRIDarden Restaurants12/12/2025Lower Price Target$183.89$236.00Overweight$0.0000.00% ROILTHLife Time Group11/12/2025Lower Price Target$25.85$37.00Overweight$0.0000.00% ROIBROSDutch Bros11/6/2025Set Price Target$53.32$84.00$0.0000.00% ROICAVACAVA Group11/5/2025Set Price Target$52.22$86.00$0.0000.00% ROICMGChipotle Mexican Grill10/30/2025Lower Price Target$32.89$50.00Overweight$0.0000.00% ROICHEFChefs' Warehouse10/27/2025Initiated Coverage$58.54$75.00Overweight$0.0000.00% ROIWENWendy's10/21/2025Set Price Target$8.91$9.00$0.0000.00% ROISGSweetgreen10/21/2025Set Price Target$7.43$10.00$0.0000.00% ROIJACKJack In The Box10/21/2025Set Price Target$17.52$20.00$0.0000.00% ROISHAKShake Shack10/21/2025Set Price Target$92.25$115.00$0.0000.00% ROICAVACAVA Group10/21/2025Lower Price Target$62.34$95.00Equal Weight$0.0000.00% ROIPTLOPortillo's10/21/2025Set Price Target$5.66$9.00$0.0000.00% ROIBROSDutch Bros10/21/2025Boost Price Target$56.12$86.00Overweight$0.0000.00% ROISBUXStarbucks10/20/2025Set Price Target$85.36$105.00Overweight$0.0000.00% ROIMCDMcDonald's10/17/2025Set Price Target$307.86$335.00$0.0000.00% ROIWINGWingstop10/15/2025Lower Price Target$254.99$372.00Overweight$0.0000.00% ROICMGChipotle Mexican Grill10/15/2025Lower Price Target$42.08$59.00Overweight$0.0000.00% ROIDPZDomino's Pizza10/8/2025Boost Price Target$411.43$535.00Overweight$0.0000.00% ROIWhat is “gold skimming”? (Ad)Former $900 million hedge fund manager Larry Benedict has developed a strategy he calls Gold Skimming - a way to target cash payouts from gold markets without buying a single ounce, mining stock, or ETF. With a reported 73% win rate across 19 trades and potential payouts of $2,975, $3,781, and $6,786 in a single day, Benedict has put together a free step-by-step walkthrough showing how it works whether gold climbs or pulls back.Watch the free walkthrough and see how Gold Skimming works todayDRIDarden Restaurants9/19/2025Boost Price Target$186.97$238.00Overweight$0.0000.00% ROICAVACAVA Group8/13/2025Lower Price Target$70.71$97.00Equal Weight$0.0000.00% ROIWENWendy's8/8/2025Reiterated Rating$9.96Underweight$0.0000.00% ROIBROSDutch Bros8/7/2025Reiterated Rating$57.96$84.00Overweight$0.0000.00% ROIPTLOPortillo's8/6/2025Lower Price Target$7.59$10.00Equal Weight$0.0000.00% ROISHAKShake Shack8/1/2025Boost Price Target$112.74$126.00Equal Weight$0.0000.00% ROISBUXStarbucks7/30/2025Reiterated Rating$92.46$103.00Overweight$0.0000.00% ROIUSFDUS Foods7/14/2025Reiterated Rating$81.64$89.00Overweight$0.0000.00% ROIPFGCPerformance Food Group7/14/2025Boost Price Target$96.47$96.00Equal Weight$0.0000.00% ROISHAKShake Shack7/14/2025Boost Price Target$140.07$122.00Equal Weight$0.0000.00% ROICAVACAVA Group7/14/2025Set Price Target$90.79$107.00Equal Weight$0.0000.00% ROISGSweetgreen7/14/2025Lower Price Target$13.95$17.00Equal Weight$0.0000.00% ROIDPZDomino's Pizza7/10/2025Boost Price Target$463.48$514.00Overweight$0.0000.00% ROIDRIDarden Restaurants6/18/2025Boost Price Target$223.26$235.00Overweight$0.0000.00% ROIPFGCPerformance Food Group5/29/2025Boost Price Target$89.18$93.00Equal Weight$0.0000.00% ROILTHLife Time Group5/9/2025Boost Price Target$28.74$34.00Equal Weight$00.0000.00% ROIUSFDUS Foods5/9/2025Boost Price Target$71.22$84.00Overweight$00.0000.00% ROISGSweetgreen5/9/2025Lower Price Target$14.77$22.00Equal Weight$0.0000.00% ROIDPZDomino's Pizza4/29/2025Boost Price Target$491.22$510.00Overweight$000.0000.00% ROICAKECheesecake Factory4/14/2025Set Price Target$46.81$39.00Underweight$00.0000.00% ROISGSweetgreen4/14/2025Set Price Target$20.40$24.00$0.0000.00% ROIPTLOPortillo's4/14/2025Set Price Target$11.84$12.00$0.0000.00% ROIBROSDutch Bros4/14/2025Set Price Target$58.22$80.00Overweight$00.0000.00% ROIBROSDutch Bros3/24/2025Initiated Coverage$65.55$82.00Overweight$00.0000.00% ROIDRIDarden Restaurants3/21/2025Boost Price Target$198.66$217.00Overweight$000.0000.00% ROICMGChipotle Mexican Grill3/3/2025Upgrade$54.04$70.00Overweight$00.0000.00% ROILTHLife Time Group2/24/2025Boost Price Target$31.90$30.00Equal Weight$00.0000.00% ROIMCDMcDonald's2/11/2025Boost Price Target$310.63$340.00Overweight$000.0000.00% ROISGSweetgreen1/21/2025Lower Price Target$33.49$28.00Equal Weight$0.0000.00% ROIPFGCPerformance Food Group1/21/2025Boost Price Target$87.76$96.00Equal Weight$00.0000.00% ROIPTLOPortillo's1/21/2025Lower Price Target$11.74$13.00Equal Weight$0.0000.00% ROIDPZDomino's Pizza1/21/2025Lower Price Target$427.35$496.00Overweight$000.0000.00% ROIUSFDUS Foods1/21/2025Boost Price Target$68.41$82.00Overweight$00.0000.00% ROI Stock Forecasts and Research Tools Today's Analyst Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Price Forecasts for Popular Stocks Alphabet (Google) Stock ForecastAmazon Stock ForecastApple Stock ForecastMeta (Facebook) Stock ForecastMicrosoft Stock ForecastNetflix Stock ForecastNvidia Stock ForecastTesla Stock Forecast Top Stock Recommendations by BrokerageWall Street ZenUBS GroupCitigroupBarclaysWells Fargo & CompanyMorgan StanleyRoyal Bank Of CanadaJPMorgan Chase & Co.Jefferies Financial GroupThe Goldman Sachs GroupTD CowenTruist FinancialPiper SandlerRaymond James FinancialStifel Nicolaus Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. 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