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Deckers Outdoor (DECK) Competitors

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$78.47 -1.24 (-1.56%)
Closing price 09/18/2026 03:59 PM Eastern
Extended Trading
$78.54 +0.07 (+0.09%)
As of 09/18/2026 07:56 PM Eastern
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DECK vs. CROX, LULU, SHOO, SMCI, and NKE

Should you buy Deckers Outdoor stock or one of its competitors? Deckers Outdoor's main competitors and comparable companies include Crocs (CROX), lululemon athletica (LULU), Steven Madden (SHOO), Super Micro Computer (SMCI), and NIKE (NKE). Companies are selected based on similarities in market, industry, and size.

How does Deckers Outdoor compare to Crocs?

Crocs (NASDAQ:CROX) and Deckers Outdoor (NYSE:DECK) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, profitability, media sentiment, valuation, risk, dividends and analyst recommendations.

Crocs has a beta of 1.52, suggesting that its share price is 52% more volatile than the broader market. Comparatively, Deckers Outdoor has a beta of 1.15, suggesting that its share price is 15% more volatile than the broader market.

Deckers Outdoor has higher revenue and earnings than Crocs. Crocs is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Crocs$4.04B1.45-$81.20M$11.5710.57
Deckers Outdoor$5.47B1.95$1.02B$7.0511.13

Deckers Outdoor has a net margin of 18.54% compared to Crocs' net margin of 14.64%. Crocs' return on equity of 47.75% beat Deckers Outdoor's return on equity.

Company Net Margins Return on Equity Return on Assets
Crocs14.64% 47.75% 15.20%
Deckers Outdoor 18.54%41.51%26.55%

In the previous week, Crocs had 1 more articles in the media than Deckers Outdoor. MarketBeat recorded 12 mentions for Crocs and 11 mentions for Deckers Outdoor. Crocs' average media sentiment score of 1.40 beat Deckers Outdoor's score of 0.79 indicating that Crocs is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Crocs
8 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Deckers Outdoor
3 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

93.4% of Crocs shares are owned by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are owned by institutional investors. 3.1% of Crocs shares are owned by company insiders. Comparatively, 0.4% of Deckers Outdoor shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Crocs currently has a consensus price target of $139.10, suggesting a potential upside of 13.79%. Deckers Outdoor has a consensus price target of $114.80, suggesting a potential upside of 46.30%. Given Deckers Outdoor's higher possible upside, analysts plainly believe Deckers Outdoor is more favorable than Crocs.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Crocs
2 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.50
Deckers Outdoor
3 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.24

Summary

Crocs beats Deckers Outdoor on 9 of the 17 factors compared between the two stocks.

How does Deckers Outdoor compare to lululemon athletica?

lululemon athletica (NASDAQ:LULU) and Deckers Outdoor (NYSE:DECK) are both large-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, earnings, risk, profitability, media sentiment, valuation and dividends.

85.2% of lululemon athletica shares are owned by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are owned by institutional investors. 0.5% of lululemon athletica shares are owned by insiders. Comparatively, 0.4% of Deckers Outdoor shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

lululemon athletica has higher revenue and earnings than Deckers Outdoor. lululemon athletica is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
lululemon athletica$11.10B1.02$1.58B$12.218.03
Deckers Outdoor$5.47B1.95$1.02B$7.0511.13

lululemon athletica has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market. Comparatively, Deckers Outdoor has a beta of 1.15, indicating that its stock price is 15% more volatile than the broader market.

Deckers Outdoor has a net margin of 18.54% compared to lululemon athletica's net margin of 12.78%. Deckers Outdoor's return on equity of 41.51% beat lululemon athletica's return on equity.

Company Net Margins Return on Equity Return on Assets
lululemon athletica12.78% 27.69% 15.81%
Deckers Outdoor 18.54%41.51%26.55%

In the previous week, lululemon athletica had 49 more articles in the media than Deckers Outdoor. MarketBeat recorded 60 mentions for lululemon athletica and 11 mentions for Deckers Outdoor. Deckers Outdoor's average media sentiment score of 0.79 beat lululemon athletica's score of 0.12 indicating that Deckers Outdoor is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
lululemon athletica
8 Very Positive mention(s)
9 Positive mention(s)
15 Neutral mention(s)
11 Negative mention(s)
4 Very Negative mention(s)
Neutral
Deckers Outdoor
3 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

lululemon athletica presently has a consensus target price of $110.57, indicating a potential upside of 12.75%. Deckers Outdoor has a consensus target price of $114.80, indicating a potential upside of 46.30%. Given Deckers Outdoor's stronger consensus rating and higher probable upside, analysts plainly believe Deckers Outdoor is more favorable than lululemon athletica.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
lululemon athletica
7 Sell rating(s)
21 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.83
Deckers Outdoor
3 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.24

Summary

Deckers Outdoor beats lululemon athletica on 11 of the 17 factors compared between the two stocks.

How does Deckers Outdoor compare to Steven Madden?

Deckers Outdoor (NYSE:DECK) and Steven Madden (NASDAQ:SHOO) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, valuation, earnings, profitability, media sentiment and analyst recommendations.

Deckers Outdoor presently has a consensus target price of $114.80, indicating a potential upside of 46.30%. Steven Madden has a consensus target price of $51.80, indicating a potential upside of 23.01%. Given Deckers Outdoor's higher possible upside, analysts plainly believe Deckers Outdoor is more favorable than Steven Madden.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deckers Outdoor
3 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.24
Steven Madden
1 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.60

Deckers Outdoor has a beta of 1.15, indicating that its share price is 15% more volatile than the broader market. Comparatively, Steven Madden has a beta of 1.15, indicating that its share price is 15% more volatile than the broader market.

97.8% of Deckers Outdoor shares are owned by institutional investors. Comparatively, 99.9% of Steven Madden shares are owned by institutional investors. 0.4% of Deckers Outdoor shares are owned by insiders. Comparatively, 2.2% of Steven Madden shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Deckers Outdoor has a net margin of 18.54% compared to Steven Madden's net margin of 5.23%. Deckers Outdoor's return on equity of 41.51% beat Steven Madden's return on equity.

Company Net Margins Return on Equity Return on Assets
Deckers Outdoor18.54% 41.51% 26.55%
Steven Madden 5.23%13.85%6.67%

In the previous week, Deckers Outdoor had 8 more articles in the media than Steven Madden. MarketBeat recorded 11 mentions for Deckers Outdoor and 3 mentions for Steven Madden. Steven Madden's average media sentiment score of 0.85 beat Deckers Outdoor's score of 0.79 indicating that Steven Madden is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Deckers Outdoor
3 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Steven Madden
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Deckers Outdoor has higher revenue and earnings than Steven Madden. Deckers Outdoor is trading at a lower price-to-earnings ratio than Steven Madden, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deckers Outdoor$5.47B1.95$1.02B$7.0511.13
Steven Madden$2.52B1.22$44.66M$1.9921.16

Summary

Deckers Outdoor beats Steven Madden on 10 of the 16 factors compared between the two stocks.

How does Deckers Outdoor compare to Super Micro Computer?

Super Micro Computer (NASDAQ:SMCI) and Deckers Outdoor (NYSE:DECK) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, risk, profitability, institutional ownership, analyst recommendations, dividends, media sentiment and earnings.

Super Micro Computer has higher revenue and earnings than Deckers Outdoor. Deckers Outdoor is trading at a lower price-to-earnings ratio than Super Micro Computer, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Super Micro Computer$39.06B0.66$2.23B$3.2012.22
Deckers Outdoor$5.47B1.95$1.02B$7.0511.13

Super Micro Computer presently has a consensus price target of $42.13, suggesting a potential upside of 7.79%. Deckers Outdoor has a consensus price target of $114.80, suggesting a potential upside of 46.30%. Given Deckers Outdoor's stronger consensus rating and higher probable upside, analysts plainly believe Deckers Outdoor is more favorable than Super Micro Computer.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Super Micro Computer
2 Sell rating(s)
11 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.22
Deckers Outdoor
3 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.24

Deckers Outdoor has a net margin of 18.54% compared to Super Micro Computer's net margin of 5.71%. Deckers Outdoor's return on equity of 41.51% beat Super Micro Computer's return on equity.

Company Net Margins Return on Equity Return on Assets
Super Micro Computer5.71% 27.83% 9.11%
Deckers Outdoor 18.54%41.51%26.55%

In the previous week, Super Micro Computer had 20 more articles in the media than Deckers Outdoor. MarketBeat recorded 31 mentions for Super Micro Computer and 11 mentions for Deckers Outdoor. Super Micro Computer's average media sentiment score of 0.83 beat Deckers Outdoor's score of 0.79 indicating that Super Micro Computer is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Super Micro Computer
22 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
Deckers Outdoor
3 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

84.1% of Super Micro Computer shares are owned by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are owned by institutional investors. 16.1% of Super Micro Computer shares are owned by insiders. Comparatively, 0.4% of Deckers Outdoor shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Super Micro Computer has a beta of 2, indicating that its stock price is 100% more volatile than the broader market. Comparatively, Deckers Outdoor has a beta of 1.15, indicating that its stock price is 15% more volatile than the broader market.

Summary

Deckers Outdoor beats Super Micro Computer on 9 of the 17 factors compared between the two stocks.

How does Deckers Outdoor compare to NIKE?

Deckers Outdoor (NYSE:DECK) and NIKE (NYSE:NKE) are both large-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, media sentiment, earnings, risk, dividends, valuation and analyst recommendations.

NIKE has higher revenue and earnings than Deckers Outdoor. Deckers Outdoor is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deckers Outdoor$5.47B1.95$1.02B$7.0511.13
NIKE$46.40B1.14$3.11B$2.0917.02

In the previous week, NIKE had 57 more articles in the media than Deckers Outdoor. MarketBeat recorded 68 mentions for NIKE and 11 mentions for Deckers Outdoor. Deckers Outdoor's average media sentiment score of 0.79 beat NIKE's score of 0.12 indicating that Deckers Outdoor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Deckers Outdoor
3 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
NIKE
13 Very Positive mention(s)
11 Positive mention(s)
21 Neutral mention(s)
19 Negative mention(s)
2 Very Negative mention(s)
Neutral

Deckers Outdoor has a net margin of 18.54% compared to NIKE's net margin of 6.70%. Deckers Outdoor's return on equity of 41.51% beat NIKE's return on equity.

Company Net Margins Return on Equity Return on Assets
Deckers Outdoor18.54% 41.51% 26.55%
NIKE 6.70%16.54%6.21%

97.8% of Deckers Outdoor shares are owned by institutional investors. Comparatively, 64.3% of NIKE shares are owned by institutional investors. 0.4% of Deckers Outdoor shares are owned by insiders. Comparatively, 1.1% of NIKE shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Deckers Outdoor has a beta of 1.15, suggesting that its share price is 15% more volatile than the broader market. Comparatively, NIKE has a beta of 1.1, suggesting that its share price is 10% more volatile than the broader market.

Deckers Outdoor currently has a consensus price target of $114.80, indicating a potential upside of 46.30%. NIKE has a consensus price target of $48.91, indicating a potential upside of 37.54%. Given Deckers Outdoor's stronger consensus rating and higher possible upside, equities research analysts plainly believe Deckers Outdoor is more favorable than NIKE.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deckers Outdoor
3 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.24
NIKE
6 Sell rating(s)
21 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.14

Summary

Deckers Outdoor beats NIKE on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DECK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DECK vs. The Competition

MetricDeckers OutdoorTextiles, Apparel & Luxury Goods IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$10.86B$10.11B$12.49B$23.16B
Dividend YieldN/A2.72%59.86%3.59%
P/E Ratio11.1322.3344.2628.21
Price / Sales1.959.3193.4919.15
Price / Cash10.14187.5428.4434.53
Price / Book4.463.603.964.67
Net Income$1.02B$462.82M$445.74M$1.07B
7 Day Performance-3.59%0.48%-1.62%-1.64%
1 Month Performance-14.28%-6.03%-5.17%-4.25%
1 Year Performance-31.06%5.48%-7.83%8.32%

Deckers Outdoor Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DECK
Deckers Outdoor
4.2851 of 5 stars
$78.47
-1.6%
$114.80
+46.3%
-32.1%$10.86B$5.47B11.136,000
CROX
Crocs
4.1159 of 5 stars
$111.49
-0.9%
$139.10
+24.8%
+52.1%$5.34B$4.04B9.648,010
LULU
lululemon athletica
2.3702 of 5 stars
$100.30
+1.3%
$111.54
+11.2%
-42.2%$11.62B$11.10B8.2139,000
SHOO
Steven Madden
4.682 of 5 stars
$42.34
-1.4%
$51.80
+22.3%
+28.8%$3.10B$2.52B21.286,300
SMCI
Super Micro Computer
4.3313 of 5 stars
$36.74
-8.4%
$42.13
+14.7%
-14.9%$24.14B$39.06B11.487,000

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This page (NYSE:DECK) was last updated on 9/19/2026 by MarketBeat.com Staff.
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