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Deckers Outdoor (DECK) Competitors

Deckers Outdoor logo
$108.15 -0.81 (-0.74%)
Closing price 06/5/2026 03:59 PM Eastern
Extended Trading
$108.00 -0.15 (-0.14%)
As of 06/5/2026 07:31 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

DECK vs. CROX, LULU, SHOO, SMCI, and NKE

Should you buy Deckers Outdoor stock or one of its competitors? MarketBeat compares Deckers Outdoor with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Deckers Outdoor include Crocs (CROX), lululemon athletica (LULU), Steven Madden (SHOO), Super Micro Computer (SMCI), and NIKE (NKE).

How does Deckers Outdoor compare to Crocs?

Crocs (NASDAQ:CROX) and Deckers Outdoor (NYSE:DECK) are both footwear companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, analyst recommendations, profitability, dividends, institutional ownership, earnings, media sentiment and valuation.

Deckers Outdoor has higher revenue and earnings than Crocs. Crocs is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Crocs$4.04B1.47-$81.20M-$1.38N/A
Deckers Outdoor$5.47B2.74$1.02B$7.0415.36

Deckers Outdoor has a net margin of 18.90% compared to Crocs' net margin of -2.58%. Crocs' return on equity of 48.29% beat Deckers Outdoor's return on equity.

Company Net Margins Return on Equity Return on Assets
Crocs-2.58% 48.29% 15.40%
Deckers Outdoor 18.90%41.19%26.84%

Crocs has a beta of 1.57, suggesting that its share price is 57% more volatile than the broader market. Comparatively, Deckers Outdoor has a beta of 1.16, suggesting that its share price is 16% more volatile than the broader market.

Crocs currently has a consensus price target of $108.00, indicating a potential downside of 9.51%. Deckers Outdoor has a consensus price target of $121.11, indicating a potential upside of 11.98%. Given Deckers Outdoor's stronger consensus rating and higher possible upside, analysts clearly believe Deckers Outdoor is more favorable than Crocs.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Crocs
3 Sell rating(s)
8 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.13
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29

In the previous week, Deckers Outdoor had 1 more articles in the media than Crocs. MarketBeat recorded 7 mentions for Deckers Outdoor and 6 mentions for Crocs. Crocs' average media sentiment score of 0.62 beat Deckers Outdoor's score of 0.26 indicating that Crocs is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Crocs
1 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Deckers Outdoor
0 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

93.4% of Crocs shares are owned by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are owned by institutional investors. 3.1% of Crocs shares are owned by insiders. Comparatively, 0.4% of Deckers Outdoor shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Deckers Outdoor beats Crocs on 12 of the 17 factors compared between the two stocks.

How does Deckers Outdoor compare to lululemon athletica?

Deckers Outdoor (NYSE:DECK) and lululemon athletica (NASDAQ:LULU) are related large-cap companies, but which is the better business? We will compare the two businesses based on the strength of their risk, earnings, media sentiment, profitability, dividends, valuation, analyst recommendations and institutional ownership.

Deckers Outdoor has a net margin of 18.90% compared to lululemon athletica's net margin of 13.03%. Deckers Outdoor's return on equity of 41.19% beat lululemon athletica's return on equity.

Company Net Margins Return on Equity Return on Assets
Deckers Outdoor18.90% 41.19% 26.84%
lululemon athletica 13.03%31.26%17.98%

97.8% of Deckers Outdoor shares are owned by institutional investors. Comparatively, 85.2% of lululemon athletica shares are owned by institutional investors. 0.4% of Deckers Outdoor shares are owned by company insiders. Comparatively, 0.5% of lululemon athletica shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Deckers Outdoor presently has a consensus price target of $121.11, suggesting a potential upside of 11.98%. lululemon athletica has a consensus price target of $165.13, suggesting a potential upside of 44.56%. Given lululemon athletica's higher possible upside, analysts plainly believe lululemon athletica is more favorable than Deckers Outdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29
lululemon athletica
3 Sell rating(s)
29 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.00

In the previous week, lululemon athletica had 122 more articles in the media than Deckers Outdoor. MarketBeat recorded 129 mentions for lululemon athletica and 7 mentions for Deckers Outdoor. Deckers Outdoor's average media sentiment score of 0.26 beat lululemon athletica's score of -0.02 indicating that Deckers Outdoor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Deckers Outdoor
0 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
lululemon athletica
24 Very Positive mention(s)
13 Positive mention(s)
19 Neutral mention(s)
43 Negative mention(s)
7 Very Negative mention(s)
Neutral

Deckers Outdoor has a beta of 1.16, suggesting that its share price is 16% more volatile than the broader market. Comparatively, lululemon athletica has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market.

lululemon athletica has higher revenue and earnings than Deckers Outdoor. lululemon athletica is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deckers Outdoor$5.47B2.74$1.02B$7.0415.36
lululemon athletica$11.10B1.24$1.58B$13.308.59

Summary

Deckers Outdoor beats lululemon athletica on 10 of the 17 factors compared between the two stocks.

How does Deckers Outdoor compare to Steven Madden?

Steven Madden (NASDAQ:SHOO) and Deckers Outdoor (NYSE:DECK) are both footwear companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, institutional ownership, valuation, profitability, media sentiment, analyst recommendations, earnings and dividends.

Steven Madden presently has a consensus price target of $43.88, suggesting a potential downside of 0.35%. Deckers Outdoor has a consensus price target of $121.11, suggesting a potential upside of 11.98%. Given Deckers Outdoor's higher probable upside, analysts plainly believe Deckers Outdoor is more favorable than Steven Madden.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Steven Madden
1 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.44
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29

99.9% of Steven Madden shares are owned by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are owned by institutional investors. 2.2% of Steven Madden shares are owned by insiders. Comparatively, 0.4% of Deckers Outdoor shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Deckers Outdoor has a net margin of 18.90% compared to Steven Madden's net margin of 2.89%. Deckers Outdoor's return on equity of 41.19% beat Steven Madden's return on equity.

Company Net Margins Return on Equity Return on Assets
Steven Madden2.89% 12.29% 5.70%
Deckers Outdoor 18.90%41.19%26.84%

In the previous week, Steven Madden had 3 more articles in the media than Deckers Outdoor. MarketBeat recorded 10 mentions for Steven Madden and 7 mentions for Deckers Outdoor. Steven Madden's average media sentiment score of 0.61 beat Deckers Outdoor's score of 0.26 indicating that Steven Madden is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Steven Madden
3 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Deckers Outdoor
0 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Deckers Outdoor has higher revenue and earnings than Steven Madden. Deckers Outdoor is trading at a lower price-to-earnings ratio than Steven Madden, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Steven Madden$2.52B1.28$44.66M$1.0541.93
Deckers Outdoor$5.47B2.74$1.02B$7.0415.36

Steven Madden has a beta of 1.15, indicating that its stock price is 15% more volatile than the broader market. Comparatively, Deckers Outdoor has a beta of 1.16, indicating that its stock price is 16% more volatile than the broader market.

Summary

Deckers Outdoor beats Steven Madden on 10 of the 16 factors compared between the two stocks.

How does Deckers Outdoor compare to Super Micro Computer?

Super Micro Computer (NASDAQ:SMCI) and Deckers Outdoor (NYSE:DECK) are related large-cap companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, earnings, media sentiment, valuation, institutional ownership, profitability, risk and analyst recommendations.

Super Micro Computer has a beta of 1.86, suggesting that its share price is 86% more volatile than the broader market. Comparatively, Deckers Outdoor has a beta of 1.16, suggesting that its share price is 16% more volatile than the broader market.

84.1% of Super Micro Computer shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 16.1% of Super Micro Computer shares are held by insiders. Comparatively, 0.4% of Deckers Outdoor shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Deckers Outdoor has a net margin of 18.90% compared to Super Micro Computer's net margin of 3.70%. Deckers Outdoor's return on equity of 41.19% beat Super Micro Computer's return on equity.

Company Net Margins Return on Equity Return on Assets
Super Micro Computer3.70% 17.49% 6.00%
Deckers Outdoor 18.90%41.19%26.84%

Super Micro Computer currently has a consensus price target of $39.00, indicating a potential downside of 6.34%. Deckers Outdoor has a consensus price target of $121.11, indicating a potential upside of 11.98%. Given Deckers Outdoor's stronger consensus rating and higher probable upside, analysts plainly believe Deckers Outdoor is more favorable than Super Micro Computer.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Super Micro Computer
2 Sell rating(s)
11 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.12
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29

In the previous week, Super Micro Computer had 53 more articles in the media than Deckers Outdoor. MarketBeat recorded 60 mentions for Super Micro Computer and 7 mentions for Deckers Outdoor. Super Micro Computer's average media sentiment score of 0.99 beat Deckers Outdoor's score of 0.26 indicating that Super Micro Computer is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Super Micro Computer
37 Very Positive mention(s)
9 Positive mention(s)
6 Neutral mention(s)
4 Negative mention(s)
3 Very Negative mention(s)
Positive
Deckers Outdoor
0 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Super Micro Computer has higher revenue and earnings than Deckers Outdoor. Deckers Outdoor is trading at a lower price-to-earnings ratio than Super Micro Computer, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Super Micro Computer$21.97B1.14$1.05B$1.8922.03
Deckers Outdoor$5.47B2.74$1.02B$7.0415.36

Summary

Deckers Outdoor beats Super Micro Computer on 9 of the 16 factors compared between the two stocks.

How does Deckers Outdoor compare to NIKE?

Deckers Outdoor (NYSE:DECK) and NIKE (NYSE:NKE) are both large-cap footwear companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, media sentiment, dividends, analyst recommendations, valuation, risk and profitability.

NIKE has higher revenue and earnings than Deckers Outdoor. Deckers Outdoor is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deckers Outdoor$5.47B2.74$1.02B$7.0415.36
NIKE$46.31B1.38$3.22B$1.5128.51

Deckers Outdoor has a beta of 1.16, indicating that its stock price is 16% more volatile than the broader market. Comparatively, NIKE has a beta of 1.12, indicating that its stock price is 12% more volatile than the broader market.

Deckers Outdoor currently has a consensus target price of $121.11, suggesting a potential upside of 11.98%. NIKE has a consensus target price of $62.04, suggesting a potential upside of 44.11%. Given NIKE's stronger consensus rating and higher probable upside, analysts plainly believe NIKE is more favorable than Deckers Outdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29
NIKE
3 Sell rating(s)
17 Hold rating(s)
16 Buy rating(s)
0 Strong Buy rating(s)
2.36

97.8% of Deckers Outdoor shares are owned by institutional investors. Comparatively, 64.3% of NIKE shares are owned by institutional investors. 0.4% of Deckers Outdoor shares are owned by insiders. Comparatively, 0.8% of NIKE shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Deckers Outdoor has a net margin of 18.90% compared to NIKE's net margin of 4.84%. Deckers Outdoor's return on equity of 41.19% beat NIKE's return on equity.

Company Net Margins Return on Equity Return on Assets
Deckers Outdoor18.90% 41.19% 26.84%
NIKE 4.84%16.41%6.05%

In the previous week, NIKE had 33 more articles in the media than Deckers Outdoor. MarketBeat recorded 40 mentions for NIKE and 7 mentions for Deckers Outdoor. NIKE's average media sentiment score of 0.92 beat Deckers Outdoor's score of 0.26 indicating that NIKE is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Deckers Outdoor
0 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
NIKE
26 Very Positive mention(s)
4 Positive mention(s)
4 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

NIKE beats Deckers Outdoor on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DECK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DECK vs. The Competition

MetricDeckers OutdoorRETAIL IndustryRetail SectorNYSE Exchange
Market Cap$15.02B$10.23B$26.99B$23.06B
Dividend YieldN/A2.98%178.44%4.10%
P/E Ratio15.3614.9419.1830.25
Price / Sales2.741.093.8122.07
Price / Cash13.7612.2514.5618.46
Price / Book6.144.366.084.62
Net Income$1.02B$377.89M$963.17M$1.07B
7 Day Performance-5.00%-2.10%-3.02%-1.66%
1 Month Performance5.37%-2.59%-2.34%-1.07%
1 Year Performance-1.04%18.06%-2.78%21.20%

Deckers Outdoor Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DECK
Deckers Outdoor
3.2836 of 5 stars
$108.15
-0.7%
$121.11
+12.0%
-1.0%$15.02B$5.47B15.366,000
CROX
Crocs
1.489 of 5 stars
$110.44
flat
$103.73
-6.1%
+17.6%$5.49B$4.04BN/A8,010
LULU
lululemon athletica
4.4568 of 5 stars
$127.18
flat
$201.66
+58.6%
-56.9%$15.35B$11.10B9.5639,000
SHOO
Steven Madden
3.3565 of 5 stars
$41.93
flat
$43.88
+4.6%
+76.4%$3.06B$2.63B39.936,300
SMCI
Super Micro Computer
3.7865 of 5 stars
$35.58
flat
$38.43
+8.0%
+0.2%$21.40B$21.97B18.836,238

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This page (NYSE:DECK) was last updated on 6/7/2026 by MarketBeat.com Staff.
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