Deckers Outdoor (DECK) Competitors

$94.64 +1.08 (+1.15%)

Closing price 03:59 PM Eastern

Extended Trading

$94.78 +0.14 (+0.15%)

As of 04:28 PM Eastern

DECK vs. CROX, LULU, SHOO, SMCI, and NKE

Should you buy Deckers Outdoor stock or one of its competitors? MarketBeat compares Deckers Outdoor with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Deckers Outdoor include Crocs (CROX), lululemon athletica (LULU), Steven Madden (SHOO), Super Micro Computer (SMCI), and NIKE (NKE).

How does Deckers Outdoor compare to Crocs?

Deckers Outdoor (NYSE:DECK) and Crocs (NASDAQ:CROX) are both footwear companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, earnings, profitability, institutional ownership, valuation, media sentiment and analyst recommendations.

Deckers Outdoor currently has a consensus price target of $125.05, suggesting a potential upside of 32.14%. Crocs has a consensus price target of $103.73, suggesting a potential upside of 6.94%. Given Deckers Outdoor's stronger consensus rating and higher probable upside, equities research analysts clearly believe Deckers Outdoor is more favorable than Crocs.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Deckers Outdoor	2 Sell rating(s)	11 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.44
Crocs	3 Sell rating(s)	8 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.13

Deckers Outdoor has a beta of 1.14, suggesting that its stock price is 14% more volatile than the broader market. Comparatively, Crocs has a beta of 1.54, suggesting that its stock price is 54% more volatile than the broader market.

Deckers Outdoor has a net margin of 19.46% compared to Crocs' net margin of -2.58%. Crocs' return on equity of 48.29% beat Deckers Outdoor's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Deckers Outdoor	19.46%	41.60%	27.35%
Crocs	-2.58%	48.29%	15.40%

In the previous week, Crocs had 2 more articles in the media than Deckers Outdoor. MarketBeat recorded 5 mentions for Crocs and 3 mentions for Deckers Outdoor. Crocs' average media sentiment score of 1.65 beat Deckers Outdoor's score of 0.57 indicating that Crocs is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Deckers Outdoor	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Crocs	3 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Deckers Outdoor has higher revenue and earnings than Crocs. Crocs is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Deckers Outdoor	$4.99B	2.69	$966.09M	$7.08	13.37
Crocs	$4.04B	1.19	-$81.20M	-$1.38	N/A

97.8% of Deckers Outdoor shares are owned by institutional investors. Comparatively, 93.4% of Crocs shares are owned by institutional investors. 0.4% of Deckers Outdoor shares are owned by insiders. Comparatively, 2.7% of Crocs shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Deckers Outdoor beats Crocs on 11 of the 16 factors compared between the two stocks.

How does Deckers Outdoor compare to lululemon athletica?

lululemon athletica (NASDAQ:LULU) and Deckers Outdoor (NYSE:DECK) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, profitability, valuation, analyst recommendations, dividends, media sentiment, earnings and institutional ownership.

Deckers Outdoor has a net margin of 19.46% compared to lululemon athletica's net margin of 14.22%. Deckers Outdoor's return on equity of 41.60% beat lululemon athletica's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
lululemon athletica	14.22%	34.82%	20.14%
Deckers Outdoor	19.46%	41.60%	27.35%

In the previous week, lululemon athletica had 35 more articles in the media than Deckers Outdoor. MarketBeat recorded 38 mentions for lululemon athletica and 3 mentions for Deckers Outdoor. lululemon athletica's average media sentiment score of 0.77 beat Deckers Outdoor's score of 0.57 indicating that lululemon athletica is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
lululemon athletica	12 Very Positive mention(s)	6 Positive mention(s)	4 Neutral mention(s)	10 Negative mention(s)	5 Very Negative mention(s)	Positive
Deckers Outdoor	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

lululemon athletica presently has a consensus target price of $203.80, indicating a potential upside of 69.47%. Deckers Outdoor has a consensus target price of $125.05, indicating a potential upside of 32.14%. Given lululemon athletica's higher probable upside, equities analysts plainly believe lululemon athletica is more favorable than Deckers Outdoor.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
lululemon athletica	2 Sell rating(s)	28 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.06
Deckers Outdoor	2 Sell rating(s)	11 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.44

lululemon athletica has a beta of 0.9, suggesting that its stock price is 10% less volatile than the broader market. Comparatively, Deckers Outdoor has a beta of 1.14, suggesting that its stock price is 14% more volatile than the broader market.

lululemon athletica has higher revenue and earnings than Deckers Outdoor. lululemon athletica is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
lululemon athletica	$11.10B	1.31	$1.58B	$13.30	9.04
Deckers Outdoor	$4.99B	2.69	$966.09M	$7.08	13.37

85.2% of lululemon athletica shares are owned by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are owned by institutional investors. 0.5% of lululemon athletica shares are owned by company insiders. Comparatively, 0.4% of Deckers Outdoor shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Deckers Outdoor beats lululemon athletica on 9 of the 16 factors compared between the two stocks.

How does Deckers Outdoor compare to Steven Madden?

Steven Madden (NASDAQ:SHOO) and Deckers Outdoor (NYSE:DECK) are both footwear companies, but which is the better stock? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, valuation, analyst recommendations, media sentiment and dividends.

99.9% of Steven Madden shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 2.2% of Steven Madden shares are held by company insiders. Comparatively, 0.4% of Deckers Outdoor shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Steven Madden has a beta of 1.12, suggesting that its share price is 12% more volatile than the broader market. Comparatively, Deckers Outdoor has a beta of 1.14, suggesting that its share price is 14% more volatile than the broader market.

Deckers Outdoor has a net margin of 19.46% compared to Steven Madden's net margin of 2.89%. Deckers Outdoor's return on equity of 41.60% beat Steven Madden's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Steven Madden	2.89%	12.29%	5.70%
Deckers Outdoor	19.46%	41.60%	27.35%

Steven Madden presently has a consensus price target of $43.88, suggesting a potential upside of 13.31%. Deckers Outdoor has a consensus price target of $125.05, suggesting a potential upside of 32.14%. Given Deckers Outdoor's higher probable upside, analysts clearly believe Deckers Outdoor is more favorable than Steven Madden.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Steven Madden	1 Sell rating(s)	3 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.44
Deckers Outdoor	2 Sell rating(s)	11 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.44

In the previous week, Steven Madden had 4 more articles in the media than Deckers Outdoor. MarketBeat recorded 7 mentions for Steven Madden and 3 mentions for Deckers Outdoor. Deckers Outdoor's average media sentiment score of 0.57 beat Steven Madden's score of 0.27 indicating that Deckers Outdoor is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Steven Madden	1 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Deckers Outdoor	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Deckers Outdoor has higher revenue and earnings than Steven Madden. Deckers Outdoor is trading at a lower price-to-earnings ratio than Steven Madden, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Steven Madden	$2.52B	1.12	$44.66M	$1.05	36.88
Deckers Outdoor	$4.99B	2.69	$966.09M	$7.08	13.37

Summary

Deckers Outdoor beats Steven Madden on 12 of the 17 factors compared between the two stocks.

How does Deckers Outdoor compare to Super Micro Computer?

Deckers Outdoor (NYSE:DECK) and Super Micro Computer (NASDAQ:SMCI) are related large-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, valuation, earnings, profitability, media sentiment and analyst recommendations.

Deckers Outdoor presently has a consensus target price of $125.05, indicating a potential upside of 32.14%. Super Micro Computer has a consensus target price of $38.43, indicating a potential upside of 24.57%. Given Deckers Outdoor's stronger consensus rating and higher possible upside, analysts plainly believe Deckers Outdoor is more favorable than Super Micro Computer.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Deckers Outdoor	2 Sell rating(s)	11 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.44
Super Micro Computer	2 Sell rating(s)	11 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.12

97.8% of Deckers Outdoor shares are owned by institutional investors. Comparatively, 84.1% of Super Micro Computer shares are owned by institutional investors. 0.4% of Deckers Outdoor shares are owned by insiders. Comparatively, 16.1% of Super Micro Computer shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Super Micro Computer has higher revenue and earnings than Deckers Outdoor. Deckers Outdoor is trading at a lower price-to-earnings ratio than Super Micro Computer, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Deckers Outdoor	$4.99B	2.69	$966.09M	$7.08	13.37
Super Micro Computer	$33.70B	0.55	$1.05B	$1.89	16.32

Deckers Outdoor has a net margin of 19.46% compared to Super Micro Computer's net margin of 3.70%. Deckers Outdoor's return on equity of 41.60% beat Super Micro Computer's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Deckers Outdoor	19.46%	41.60%	27.35%
Super Micro Computer	3.70%	17.49%	6.00%

In the previous week, Super Micro Computer had 63 more articles in the media than Deckers Outdoor. MarketBeat recorded 66 mentions for Super Micro Computer and 3 mentions for Deckers Outdoor. Super Micro Computer's average media sentiment score of 0.65 beat Deckers Outdoor's score of 0.57 indicating that Super Micro Computer is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Deckers Outdoor	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Super Micro Computer	28 Very Positive mention(s)	3 Positive mention(s)	23 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Positive

Deckers Outdoor has a beta of 1.14, indicating that its share price is 14% more volatile than the broader market. Comparatively, Super Micro Computer has a beta of 1.69, indicating that its share price is 69% more volatile than the broader market.

Summary

Deckers Outdoor beats Super Micro Computer on 10 of the 17 factors compared between the two stocks.

How does Deckers Outdoor compare to NIKE?

Deckers Outdoor (NYSE:DECK) and NIKE (NYSE:NKE) are both large-cap footwear companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, analyst recommendations, valuation, media sentiment, institutional ownership, risk, earnings and dividends.

Deckers Outdoor presently has a consensus target price of $125.05, suggesting a potential upside of 32.14%. NIKE has a consensus target price of $62.04, suggesting a potential upside of 45.85%. Given NIKE's higher possible upside, analysts plainly believe NIKE is more favorable than Deckers Outdoor.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Deckers Outdoor	2 Sell rating(s)	11 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.44
NIKE	2 Sell rating(s)	18 Hold rating(s)	16 Buy rating(s)	0 Strong Buy rating(s)	2.39

97.8% of Deckers Outdoor shares are held by institutional investors. Comparatively, 64.3% of NIKE shares are held by institutional investors. 0.4% of Deckers Outdoor shares are held by insiders. Comparatively, 0.8% of NIKE shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Deckers Outdoor has a beta of 1.14, suggesting that its stock price is 14% more volatile than the broader market. Comparatively, NIKE has a beta of 1.12, suggesting that its stock price is 12% more volatile than the broader market.

In the previous week, NIKE had 33 more articles in the media than Deckers Outdoor. MarketBeat recorded 36 mentions for NIKE and 3 mentions for Deckers Outdoor. NIKE's average media sentiment score of 0.66 beat Deckers Outdoor's score of 0.57 indicating that NIKE is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Deckers Outdoor	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
NIKE	19 Very Positive mention(s)	5 Positive mention(s)	5 Neutral mention(s)	3 Negative mention(s)	4 Very Negative mention(s)	Positive

Deckers Outdoor has a net margin of 19.46% compared to NIKE's net margin of 4.84%. Deckers Outdoor's return on equity of 41.60% beat NIKE's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Deckers Outdoor	19.46%	41.60%	27.35%
NIKE	4.84%	16.41%	6.05%

NIKE has higher revenue and earnings than Deckers Outdoor. Deckers Outdoor is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Deckers Outdoor	$4.99B	2.69	$966.09M	$7.08	13.37
NIKE	$46.31B	1.36	$3.22B	$1.51	28.17

Summary

Deckers Outdoor beats NIKE on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DECK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

DECK vs. The Competition

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Metric	Deckers Outdoor	RETAIL Industry	Retail Sector	NYSE Exchange
Market Cap	$13.43B	$9.50B	$27.20B	$22.83B
Dividend Yield	N/A	3.03%	178.46%	4.12%
P/E Ratio	13.37	15.71	16.59	29.90
Price / Sales	2.69	1.08	2.19	92.37
Price / Cash	13.68	11.89	14.65	18.80
Price / Book	5.71	3.71	5.81	4.59
Net Income	$966.09M	$350.89M	$954.54M	$1.07B
7 Day Performance	-1.98%	-3.44%	0.75%	-1.35%
1 Month Performance	-15.74%	-12.42%	-6.09%	-1.29%
1 Year Performance	-25.96%	13.85%	-3.20%	21.89%

Deckers Outdoor Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
DECK Deckers Outdoor	3.9596 of 5 stars	$94.64 +1.2%	$125.05 +32.1%	-26.9%	$13.43B	$4.99B	13.37	5,500	Upcoming Earnings Analyst Upgrade
CROX Crocs	3.6919 of 5 stars	$100.42 -3.1%	$103.73 +3.3%	-19.2%	$4.99B	$4.02B	N/A	8,010
LULU lululemon athletica	4.7788 of 5 stars	$126.34 -3.7%	$203.80 +61.3%	-62.9%	$15.25B	$11.10B	9.50	39,000	Trending News
SHOO Steven Madden	3.8685 of 5 stars	$38.89 -4.2%	$43.88 +12.8%	+48.2%	$2.84B	$2.52B	37.04	6,300
SMCI Super Micro Computer	4.898 of 5 stars	$33.52 -5.2%	$38.00 +13.4%	-32.7%	$20.08B	$21.97B	17.74	6,238	Trending News

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This page (NYSE:DECK) was last updated on 5/18/2026 by MarketBeat.com Staff.

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Deckers Outdoor (DECK) Competitors

DECK vs. CROX, LULU, SHOO, SMCI, and NKE

How does Deckers Outdoor compare to Crocs?

Summary

How does Deckers Outdoor compare to lululemon athletica?

Summary

How does Deckers Outdoor compare to Steven Madden?

Summary

How does Deckers Outdoor compare to Super Micro Computer?

Summary

How does Deckers Outdoor compare to NIKE?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DECK vs. The Competition

Deckers Outdoor Competitors List

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Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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Deckers Outdoor (DECK) Competitors

DECK vs. CROX, LULU, SHOO, SMCI, and NKE

How does Deckers Outdoor compare to Crocs?

Do analysts recommend DECK or CROX?

Which has more risk & volatility, DECK or CROX?

Is DECK or CROX more profitable?

Does the media refer more to DECK or CROX?

Which has stronger earnings & valuation, DECK or CROX?

Do institutionals & insiders hold more shares of DECK or CROX?

Summary

How does Deckers Outdoor compare to lululemon athletica?

Is LULU or DECK more profitable?

Does the media favor LULU or DECK?

Do analysts rate LULU or DECK?

Which has more volatility & risk, LULU or DECK?

Which has stronger valuation and earnings, LULU or DECK?

Do institutionals & insiders have more ownership in LULU or DECK?

Summary

How does Deckers Outdoor compare to Steven Madden?

Do institutionals and insiders believe in SHOO or DECK?

Which has more volatility and risk, SHOO or DECK?

Is SHOO or DECK more profitable?

Do analysts rate SHOO or DECK?

Does the media favor SHOO or DECK?

Which has higher valuation and earnings, SHOO or DECK?

Summary

How does Deckers Outdoor compare to Super Micro Computer?

Do analysts prefer DECK or SMCI?

Do insiders and institutionals believe in DECK or SMCI?

Which has stronger earnings and valuation, DECK or SMCI?

Is DECK or SMCI more profitable?

Does the media refer more to DECK or SMCI?

Which has more risk and volatility, DECK or SMCI?

Summary

How does Deckers Outdoor compare to NIKE?

Do analysts recommend DECK or NKE?

Do institutionals and insiders have more ownership in DECK or NKE?

Which has more volatility and risk, DECK or NKE?

Does the media refer more to DECK or NKE?

Is DECK or NKE more profitable?

Which has stronger earnings & valuation, DECK or NKE?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DECK vs. The Competition

Deckers Outdoor Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools