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Deckers Outdoor (DECK) Competitors

Deckers Outdoor logo
$87.90 +1.57 (+1.82%)
As of 08/28/2026 03:58 PM Eastern
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DECK vs. CROX, LULU, SHOO, SMCI, and NKE

Should you buy Deckers Outdoor stock or one of its competitors? Deckers Outdoor's main competitors and comparable companies include Crocs (CROX), lululemon athletica (LULU), Steven Madden (SHOO), Super Micro Computer (SMCI), and NIKE (NKE). Companies are selected based on similarities in market, industry, and size.

How does Deckers Outdoor compare to Crocs?

Deckers Outdoor (NYSE:DECK) and Crocs (NASDAQ:CROX) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, profitability, dividends, valuation, earnings, risk and analyst recommendations.

In the previous week, Deckers Outdoor had 11 more articles in the media than Crocs. MarketBeat recorded 31 mentions for Deckers Outdoor and 20 mentions for Crocs. Crocs' average media sentiment score of 1.37 beat Deckers Outdoor's score of 1.35 indicating that Crocs is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Deckers Outdoor
25 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Crocs
18 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Deckers Outdoor has a beta of 1.17, indicating that its share price is 17% more volatile than the broader market. Comparatively, Crocs has a beta of 1.53, indicating that its share price is 53% more volatile than the broader market.

Deckers Outdoor currently has a consensus target price of $117.16, suggesting a potential upside of 33.29%. Crocs has a consensus target price of $139.10, suggesting a potential upside of 13.80%. Given Deckers Outdoor's higher probable upside, equities analysts clearly believe Deckers Outdoor is more favorable than Crocs.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29
Crocs
2 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.50

Deckers Outdoor has higher revenue and earnings than Crocs. Crocs is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deckers Outdoor$5.47B2.19$1.02B$7.0512.47
Crocs$4.04B1.45-$81.20M$11.5710.56

Deckers Outdoor has a net margin of 18.54% compared to Crocs' net margin of 14.64%. Crocs' return on equity of 47.75% beat Deckers Outdoor's return on equity.

Company Net Margins Return on Equity Return on Assets
Deckers Outdoor18.54% 41.51% 26.55%
Crocs 14.64%47.75%15.20%

97.8% of Deckers Outdoor shares are held by institutional investors. Comparatively, 93.4% of Crocs shares are held by institutional investors. 0.4% of Deckers Outdoor shares are held by company insiders. Comparatively, 3.1% of Crocs shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Deckers Outdoor beats Crocs on 9 of the 17 factors compared between the two stocks.

How does Deckers Outdoor compare to lululemon athletica?

Deckers Outdoor (NYSE:DECK) and lululemon athletica (NASDAQ:LULU) are both large-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, profitability, valuation, analyst recommendations, media sentiment and dividends.

Deckers Outdoor has a beta of 1.17, meaning that its share price is 17% more volatile than the broader market. Comparatively, lululemon athletica has a beta of 0.86, meaning that its share price is 14% less volatile than the broader market.

lululemon athletica has higher revenue and earnings than Deckers Outdoor. lululemon athletica is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deckers Outdoor$5.47B2.19$1.02B$7.0512.47
lululemon athletica$11.10B1.29$1.58B$12.399.75

In the previous week, lululemon athletica had 3 more articles in the media than Deckers Outdoor. MarketBeat recorded 34 mentions for lululemon athletica and 31 mentions for Deckers Outdoor. Deckers Outdoor's average media sentiment score of 1.35 beat lululemon athletica's score of 0.76 indicating that Deckers Outdoor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Deckers Outdoor
25 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
lululemon athletica
20 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive

97.8% of Deckers Outdoor shares are owned by institutional investors. Comparatively, 85.2% of lululemon athletica shares are owned by institutional investors. 0.4% of Deckers Outdoor shares are owned by company insiders. Comparatively, 0.5% of lululemon athletica shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Deckers Outdoor has a net margin of 18.54% compared to lululemon athletica's net margin of 13.03%. Deckers Outdoor's return on equity of 41.51% beat lululemon athletica's return on equity.

Company Net Margins Return on Equity Return on Assets
Deckers Outdoor18.54% 41.51% 26.55%
lululemon athletica 13.03%31.26%17.98%

Deckers Outdoor presently has a consensus price target of $117.16, suggesting a potential upside of 33.29%. lululemon athletica has a consensus price target of $148.38, suggesting a potential upside of 22.82%. Given Deckers Outdoor's stronger consensus rating and higher possible upside, equities analysts plainly believe Deckers Outdoor is more favorable than lululemon athletica.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29
lululemon athletica
5 Sell rating(s)
25 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.94

Summary

Deckers Outdoor beats lululemon athletica on 11 of the 17 factors compared between the two stocks.

How does Deckers Outdoor compare to Steven Madden?

Steven Madden (NASDAQ:SHOO) and Deckers Outdoor (NYSE:DECK) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, risk, profitability, dividends, valuation, media sentiment, analyst recommendations and institutional ownership.

99.9% of Steven Madden shares are owned by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are owned by institutional investors. 2.2% of Steven Madden shares are owned by company insiders. Comparatively, 0.4% of Deckers Outdoor shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Deckers Outdoor has a net margin of 18.54% compared to Steven Madden's net margin of 5.23%. Deckers Outdoor's return on equity of 41.51% beat Steven Madden's return on equity.

Company Net Margins Return on Equity Return on Assets
Steven Madden5.23% 13.85% 6.67%
Deckers Outdoor 18.54%41.51%26.55%

Steven Madden has a beta of 1.14, indicating that its stock price is 14% more volatile than the broader market. Comparatively, Deckers Outdoor has a beta of 1.17, indicating that its stock price is 17% more volatile than the broader market.

In the previous week, Deckers Outdoor had 24 more articles in the media than Steven Madden. MarketBeat recorded 31 mentions for Deckers Outdoor and 7 mentions for Steven Madden. Deckers Outdoor's average media sentiment score of 1.35 beat Steven Madden's score of 0.78 indicating that Deckers Outdoor is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Steven Madden
3 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Deckers Outdoor
25 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Steven Madden currently has a consensus target price of $49.75, suggesting a potential upside of 12.45%. Deckers Outdoor has a consensus target price of $117.16, suggesting a potential upside of 33.29%. Given Deckers Outdoor's higher possible upside, analysts plainly believe Deckers Outdoor is more favorable than Steven Madden.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Steven Madden
1 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.44
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29

Deckers Outdoor has higher revenue and earnings than Steven Madden. Deckers Outdoor is trading at a lower price-to-earnings ratio than Steven Madden, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Steven Madden$2.52B1.28$44.66M$1.9922.23
Deckers Outdoor$5.47B2.19$1.02B$7.0512.47

Summary

Deckers Outdoor beats Steven Madden on 12 of the 16 factors compared between the two stocks.

How does Deckers Outdoor compare to Super Micro Computer?

Deckers Outdoor (NYSE:DECK) and Super Micro Computer (NASDAQ:SMCI) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, media sentiment, risk, analyst recommendations, earnings, dividends and profitability.

Deckers Outdoor has a beta of 1.17, indicating that its stock price is 17% more volatile than the broader market. Comparatively, Super Micro Computer has a beta of 1.95, indicating that its stock price is 95% more volatile than the broader market.

Deckers Outdoor has a net margin of 18.54% compared to Super Micro Computer's net margin of 5.71%. Deckers Outdoor's return on equity of 41.51% beat Super Micro Computer's return on equity.

Company Net Margins Return on Equity Return on Assets
Deckers Outdoor18.54% 41.51% 26.55%
Super Micro Computer 5.71%27.83%9.11%

97.8% of Deckers Outdoor shares are owned by institutional investors. Comparatively, 84.1% of Super Micro Computer shares are owned by institutional investors. 0.4% of Deckers Outdoor shares are owned by company insiders. Comparatively, 16.1% of Super Micro Computer shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, Super Micro Computer had 8 more articles in the media than Deckers Outdoor. MarketBeat recorded 39 mentions for Super Micro Computer and 31 mentions for Deckers Outdoor. Deckers Outdoor's average media sentiment score of 1.35 beat Super Micro Computer's score of 0.92 indicating that Deckers Outdoor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Deckers Outdoor
25 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Super Micro Computer
26 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive

Super Micro Computer has higher revenue and earnings than Deckers Outdoor. Super Micro Computer is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deckers Outdoor$5.47B2.19$1.02B$7.0512.47
Super Micro Computer$39.06B0.57$2.23B$3.2011.59

Deckers Outdoor presently has a consensus price target of $117.16, indicating a potential upside of 33.29%. Super Micro Computer has a consensus price target of $42.13, indicating a potential upside of 13.63%. Given Deckers Outdoor's stronger consensus rating and higher probable upside, analysts plainly believe Deckers Outdoor is more favorable than Super Micro Computer.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29
Super Micro Computer
2 Sell rating(s)
11 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.22

Summary

Deckers Outdoor beats Super Micro Computer on 11 of the 17 factors compared between the two stocks.

How does Deckers Outdoor compare to NIKE?

NIKE (NYSE:NKE) and Deckers Outdoor (NYSE:DECK) are both large-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, risk, dividends, valuation, analyst recommendations and media sentiment.

64.3% of NIKE shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 1.1% of NIKE shares are held by insiders. Comparatively, 0.4% of Deckers Outdoor shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

NIKE has a beta of 1.11, indicating that its share price is 11% more volatile than the broader market. Comparatively, Deckers Outdoor has a beta of 1.17, indicating that its share price is 17% more volatile than the broader market.

NIKE has higher revenue and earnings than Deckers Outdoor. Deckers Outdoor is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIKE$46.40B1.27$3.11B$2.0918.93
Deckers Outdoor$5.47B2.19$1.02B$7.0512.47

Deckers Outdoor has a net margin of 18.54% compared to NIKE's net margin of 6.70%. Deckers Outdoor's return on equity of 41.51% beat NIKE's return on equity.

Company Net Margins Return on Equity Return on Assets
NIKE6.70% 16.54% 6.21%
Deckers Outdoor 18.54%41.51%26.55%

In the previous week, NIKE had 18 more articles in the media than Deckers Outdoor. MarketBeat recorded 49 mentions for NIKE and 31 mentions for Deckers Outdoor. Deckers Outdoor's average media sentiment score of 1.35 beat NIKE's score of 0.29 indicating that Deckers Outdoor is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NIKE
20 Very Positive mention(s)
6 Positive mention(s)
11 Neutral mention(s)
6 Negative mention(s)
5 Very Negative mention(s)
Neutral
Deckers Outdoor
25 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

NIKE currently has a consensus price target of $52.94, suggesting a potential upside of 33.80%. Deckers Outdoor has a consensus price target of $117.16, suggesting a potential upside of 33.29%. Given NIKE's higher probable upside, analysts plainly believe NIKE is more favorable than Deckers Outdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIKE
4 Sell rating(s)
20 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.27
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29

Summary

Deckers Outdoor beats NIKE on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DECK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DECK vs. The Competition

Export
MetricDeckers OutdoorTextiles, Apparel & Luxury Goods IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$11.95B$11.29B$13.18B$24.19B
Dividend YieldN/A2.79%56.99%3.71%
P/E Ratio12.4724.0847.0129.99
Price / Sales2.199.7687.9519.52
Price / Cash11.16188.2329.0132.24
Price / Book5.203.625.997.67
Net Income$1.02B$466.75M$445.85M$1.07B
7 Day Performance-3.93%-0.78%-0.92%-0.32%
1 Month Performance-11.87%-2.42%-0.29%1.84%
1 Year Performance-26.51%11.78%-2.22%13.37%

Deckers Outdoor Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DECK
Deckers Outdoor
4.2934 of 5 stars		$87.90
+1.8%		$117.16
+33.3%		-26.5%$11.95B$5.47B12.476,000
CROX
Crocs
4.2367 of 5 stars		$125.84
+3.1%		$139.10
+10.5%		+40.2%$6.03B$4.05B10.888,010
LULU
lululemon athletica
3.8215 of 5 stars		$122.78
+1.4%		$148.54
+21.0%		-40.3%$14.57B$11.20B9.9139,000
SHOO
Steven Madden
4.47 of 5 stars		$45.91
-0.4%		$49.75
+8.4%		+52.3%$3.36B$2.52B23.076,300
SMCI
Super Micro Computer
4.5334 of 5 stars		$35.17
-5.6%		$42.13
+19.8%		-10.7%$21.15B$39.06B10.996,238

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This page (NYSE:DECK) was last updated on 8/30/2026 by MarketBeat.com Staff.
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