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Deckers Outdoor (DECK) Competitors

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$104.51 -0.05 (-0.05%)
Closing price 06/26/2026 03:59 PM Eastern
Extended Trading
$105.13 +0.62 (+0.59%)
As of 06/26/2026 07:55 PM Eastern
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DECK vs. CROX, LULU, SHOO, SMCI, and NKE

Should you buy Deckers Outdoor stock or one of its competitors? MarketBeat compares Deckers Outdoor with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Deckers Outdoor include Crocs (CROX), lululemon athletica (LULU), Steven Madden (SHOO), Super Micro Computer (SMCI), and NIKE (NKE).

How does Deckers Outdoor compare to Crocs?

Deckers Outdoor (NYSE:DECK) and Crocs (NASDAQ:CROX) are both footwear companies, but which is the better investment? We will contrast the two businesses based on the strength of their media sentiment, risk, analyst recommendations, valuation, institutional ownership, profitability, earnings and dividends.

Deckers Outdoor has a net margin of 18.90% compared to Crocs' net margin of -2.58%. Crocs' return on equity of 48.29% beat Deckers Outdoor's return on equity.

Company Net Margins Return on Equity Return on Assets
Deckers Outdoor18.90% 41.19% 26.84%
Crocs -2.58%48.29%15.40%

Deckers Outdoor presently has a consensus price target of $121.11, suggesting a potential upside of 15.88%. Crocs has a consensus price target of $125.00, suggesting a potential downside of 2.16%. Given Deckers Outdoor's higher probable upside, analysts plainly believe Deckers Outdoor is more favorable than Crocs.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29
Crocs
2 Sell rating(s)
6 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.55

97.8% of Deckers Outdoor shares are held by institutional investors. Comparatively, 93.4% of Crocs shares are held by institutional investors. 0.4% of Deckers Outdoor shares are held by insiders. Comparatively, 3.1% of Crocs shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Deckers Outdoor has a beta of 1.16, meaning that its share price is 16% more volatile than the broader market. Comparatively, Crocs has a beta of 1.57, meaning that its share price is 57% more volatile than the broader market.

Deckers Outdoor has higher revenue and earnings than Crocs. Crocs is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deckers Outdoor$5.47B2.65$1.02B$7.0414.84
Crocs$4.04B1.57-$81.20M-$1.38N/A

In the previous week, Deckers Outdoor had 4 more articles in the media than Crocs. MarketBeat recorded 6 mentions for Deckers Outdoor and 2 mentions for Crocs. Crocs' average media sentiment score of 0.86 beat Deckers Outdoor's score of 0.09 indicating that Crocs is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Deckers Outdoor
0 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Crocs
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Deckers Outdoor beats Crocs on 10 of the 17 factors compared between the two stocks.

How does Deckers Outdoor compare to lululemon athletica?

lululemon athletica (NASDAQ:LULU) and Deckers Outdoor (NYSE:DECK) are related large-cap companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, risk, media sentiment, dividends and earnings.

lululemon athletica has higher revenue and earnings than Deckers Outdoor. lululemon athletica is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
lululemon athletica$11.10B1.26$1.58B$12.399.49
Deckers Outdoor$5.47B2.65$1.02B$7.0414.84

85.2% of lululemon athletica shares are owned by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are owned by institutional investors. 0.5% of lululemon athletica shares are owned by company insiders. Comparatively, 0.4% of Deckers Outdoor shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, lululemon athletica had 23 more articles in the media than Deckers Outdoor. MarketBeat recorded 29 mentions for lululemon athletica and 6 mentions for Deckers Outdoor. lululemon athletica's average media sentiment score of 0.63 beat Deckers Outdoor's score of 0.09 indicating that lululemon athletica is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
lululemon athletica
11 Very Positive mention(s)
5 Positive mention(s)
4 Neutral mention(s)
7 Negative mention(s)
1 Very Negative mention(s)
Positive
Deckers Outdoor
0 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

lululemon athletica presently has a consensus target price of $152.88, indicating a potential upside of 30.04%. Deckers Outdoor has a consensus target price of $121.11, indicating a potential upside of 15.88%. Given lululemon athletica's higher possible upside, equities research analysts clearly believe lululemon athletica is more favorable than Deckers Outdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
lululemon athletica
4 Sell rating(s)
26 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.97
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29

lululemon athletica has a beta of 0.88, meaning that its share price is 12% less volatile than the broader market. Comparatively, Deckers Outdoor has a beta of 1.16, meaning that its share price is 16% more volatile than the broader market.

Deckers Outdoor has a net margin of 18.90% compared to lululemon athletica's net margin of 13.03%. Deckers Outdoor's return on equity of 41.19% beat lululemon athletica's return on equity.

Company Net Margins Return on Equity Return on Assets
lululemon athletica13.03% 31.26% 17.98%
Deckers Outdoor 18.90%41.19%26.84%

Summary

Deckers Outdoor beats lululemon athletica on 9 of the 17 factors compared between the two stocks.

How does Deckers Outdoor compare to Steven Madden?

Steven Madden (NASDAQ:SHOO) and Deckers Outdoor (NYSE:DECK) are both footwear companies, but which is the better business? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, earnings, valuation, dividends, profitability and media sentiment.

Deckers Outdoor has a net margin of 18.90% compared to Steven Madden's net margin of 2.89%. Deckers Outdoor's return on equity of 41.19% beat Steven Madden's return on equity.

Company Net Margins Return on Equity Return on Assets
Steven Madden2.89% 12.29% 5.70%
Deckers Outdoor 18.90%41.19%26.84%

Steven Madden presently has a consensus price target of $45.13, suggesting a potential upside of 4.41%. Deckers Outdoor has a consensus price target of $121.11, suggesting a potential upside of 15.88%. Given Deckers Outdoor's higher probable upside, analysts clearly believe Deckers Outdoor is more favorable than Steven Madden.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Steven Madden
1 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.44
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29

99.9% of Steven Madden shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 2.2% of Steven Madden shares are held by company insiders. Comparatively, 0.4% of Deckers Outdoor shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Deckers Outdoor has higher revenue and earnings than Steven Madden. Deckers Outdoor is trading at a lower price-to-earnings ratio than Steven Madden, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Steven Madden$2.52B1.25$44.66M$1.0541.16
Deckers Outdoor$5.47B2.65$1.02B$7.0414.84

In the previous week, Deckers Outdoor had 2 more articles in the media than Steven Madden. MarketBeat recorded 6 mentions for Deckers Outdoor and 4 mentions for Steven Madden. Steven Madden's average media sentiment score of 0.92 beat Deckers Outdoor's score of 0.09 indicating that Steven Madden is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Steven Madden
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Deckers Outdoor
0 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Steven Madden has a beta of 1.15, indicating that its share price is 15% more volatile than the broader market. Comparatively, Deckers Outdoor has a beta of 1.16, indicating that its share price is 16% more volatile than the broader market.

Summary

Deckers Outdoor beats Steven Madden on 11 of the 16 factors compared between the two stocks.

How does Deckers Outdoor compare to Super Micro Computer?

Deckers Outdoor (NYSE:DECK) and Super Micro Computer (NASDAQ:SMCI) are related large-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, dividends, valuation, earnings, profitability, risk, institutional ownership and media sentiment.

Deckers Outdoor has a net margin of 18.90% compared to Super Micro Computer's net margin of 3.70%. Deckers Outdoor's return on equity of 41.19% beat Super Micro Computer's return on equity.

Company Net Margins Return on Equity Return on Assets
Deckers Outdoor18.90% 41.19% 26.84%
Super Micro Computer 3.70%17.49%6.00%

Deckers Outdoor presently has a consensus target price of $121.11, suggesting a potential upside of 15.88%. Super Micro Computer has a consensus target price of $38.57, suggesting a potential upside of 25.93%. Given Super Micro Computer's higher probable upside, analysts plainly believe Super Micro Computer is more favorable than Deckers Outdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29
Super Micro Computer
2 Sell rating(s)
12 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.11

Super Micro Computer has higher revenue and earnings than Deckers Outdoor. Deckers Outdoor is trading at a lower price-to-earnings ratio than Super Micro Computer, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deckers Outdoor$5.47B2.65$1.02B$7.0414.84
Super Micro Computer$21.97B0.84$1.05B$1.8916.21

Deckers Outdoor has a beta of 1.16, meaning that its stock price is 16% more volatile than the broader market. Comparatively, Super Micro Computer has a beta of 1.86, meaning that its stock price is 86% more volatile than the broader market.

In the previous week, Super Micro Computer had 52 more articles in the media than Deckers Outdoor. MarketBeat recorded 58 mentions for Super Micro Computer and 6 mentions for Deckers Outdoor. Super Micro Computer's average media sentiment score of 1.06 beat Deckers Outdoor's score of 0.09 indicating that Super Micro Computer is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Deckers Outdoor
0 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Super Micro Computer
42 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive

97.8% of Deckers Outdoor shares are owned by institutional investors. Comparatively, 84.1% of Super Micro Computer shares are owned by institutional investors. 0.4% of Deckers Outdoor shares are owned by insiders. Comparatively, 16.1% of Super Micro Computer shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Deckers Outdoor and Super Micro Computer tied by winning 8 of the 16 factors compared between the two stocks.

How does Deckers Outdoor compare to NIKE?

Deckers Outdoor (NYSE:DECK) and NIKE (NYSE:NKE) are both large-cap footwear companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, dividends, risk, institutional ownership, profitability, analyst recommendations, valuation and media sentiment.

Deckers Outdoor has a beta of 1.16, indicating that its stock price is 16% more volatile than the broader market. Comparatively, NIKE has a beta of 1.12, indicating that its stock price is 12% more volatile than the broader market.

In the previous week, NIKE had 90 more articles in the media than Deckers Outdoor. MarketBeat recorded 96 mentions for NIKE and 6 mentions for Deckers Outdoor. NIKE's average media sentiment score of 0.27 beat Deckers Outdoor's score of 0.09 indicating that NIKE is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Deckers Outdoor
0 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
NIKE
23 Very Positive mention(s)
19 Positive mention(s)
26 Neutral mention(s)
14 Negative mention(s)
3 Very Negative mention(s)
Neutral

97.8% of Deckers Outdoor shares are owned by institutional investors. Comparatively, 64.3% of NIKE shares are owned by institutional investors. 0.4% of Deckers Outdoor shares are owned by company insiders. Comparatively, 0.8% of NIKE shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

NIKE has higher revenue and earnings than Deckers Outdoor. Deckers Outdoor is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deckers Outdoor$5.47B2.65$1.02B$7.0414.84
NIKE$46.31B1.30$3.22B$1.5126.99

Deckers Outdoor has a net margin of 18.90% compared to NIKE's net margin of 4.84%. Deckers Outdoor's return on equity of 41.19% beat NIKE's return on equity.

Company Net Margins Return on Equity Return on Assets
Deckers Outdoor18.90% 41.19% 26.84%
NIKE 4.84%16.41%6.05%

Deckers Outdoor presently has a consensus target price of $121.11, indicating a potential upside of 15.88%. NIKE has a consensus target price of $59.01, indicating a potential upside of 44.77%. Given NIKE's stronger consensus rating and higher probable upside, analysts plainly believe NIKE is more favorable than Deckers Outdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29
NIKE
3 Sell rating(s)
19 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.31

Summary

NIKE beats Deckers Outdoor on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DECK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DECK vs. The Competition

MetricDeckers OutdoorRETAIL IndustryRetail SectorNYSE Exchange
Market Cap$14.51B$10.19B$26.34B$23.30B
Dividend YieldN/A3.07%175.35%4.07%
P/E Ratio14.8416.0420.9731.64
Price / Sales2.651.103.7820.97
Price / Cash13.3012.6115.1218.60
Price / Book5.934.476.234.75
Net Income$1.02B$378.06M$960.18M$1.07B
7 Day Performance-1.23%0.18%2.42%1.36%
1 Month Performance-8.20%-0.34%1.23%0.70%
1 Year Performance0.16%25.68%2.41%25.30%

Deckers Outdoor Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DECK
Deckers Outdoor
3.4859 of 5 stars
$104.51
-0.1%
$121.11
+15.9%
+0.2%$14.51B$5.47B14.846,000
CROX
Crocs
1.8104 of 5 stars
$126.27
+1.3%
$120.00
-5.0%
+24.0%$6.27B$4.04BN/A8,010
LULU
lululemon athletica
4.4153 of 5 stars
$116.21
-2.2%
$154.26
+32.7%
-50.0%$13.79B$11.10B9.3839,000
SHOO
Steven Madden
3.3743 of 5 stars
$45.42
-1.6%
$45.13
-0.6%
+76.0%$3.32B$2.63B43.266,300
SMCI
Super Micro Computer
4.8585 of 5 stars
$30.85
+1.3%
$38.57
+25.0%
-35.6%$18.55B$21.97B16.326,238

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This page (NYSE:DECK) was last updated on 6/29/2026 by MarketBeat.com Staff.
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