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FIGS (FIGS) Competitors

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$11.86 -0.41 (-3.30%)
As of 01:10 PM Eastern
This is a fair market value price provided by Massive. Learn more.

FIGS vs. BIRK, ZGN, KTB, BRP, and UAA

Should you buy FIGS stock or one of its competitors? MarketBeat compares FIGS with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with FIGS include Birkenstock (BIRK), Ermenegildo Zegna (ZGN), Kontoor Brands (KTB), The Baldwin Insurance Group (BRP), and Under Armour (UAA). These companies are all part of the "apparel" industry.

How does FIGS compare to Birkenstock?

FIGS (NYSE:FIGS) and Birkenstock (NYSE:BIRK) are both apparel companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, media sentiment, analyst recommendations, risk, dividends and valuation.

In the previous week, Birkenstock had 9 more articles in the media than FIGS. MarketBeat recorded 12 mentions for Birkenstock and 3 mentions for FIGS. FIGS's average media sentiment score of 1.14 beat Birkenstock's score of 0.18 indicating that FIGS is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FIGS
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Birkenstock
4 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

92.2% of FIGS shares are owned by institutional investors. Comparatively, 19.9% of Birkenstock shares are owned by institutional investors. 29.4% of FIGS shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Birkenstock has a net margin of 16.26% compared to FIGS's net margin of 6.10%. Birkenstock's return on equity of 12.95% beat FIGS's return on equity.

Company Net Margins Return on Equity Return on Assets
FIGS6.10% 9.69% 7.37%
Birkenstock 16.26%12.95%7.15%

Birkenstock has higher revenue and earnings than FIGS. Birkenstock is trading at a lower price-to-earnings ratio than FIGS, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FIGS$631.10M3.13$34.25M$0.2253.80
Birkenstock$2.32B3.60$385.46M$2.2120.53

FIGS presently has a consensus target price of $15.93, indicating a potential upside of 34.59%. Birkenstock has a consensus target price of $53.68, indicating a potential upside of 18.29%. Given FIGS's higher probable upside, research analysts plainly believe FIGS is more favorable than Birkenstock.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FIGS
0 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.55
Birkenstock
1 Sell rating(s)
3 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.71

FIGS has a beta of 1.12, suggesting that its share price is 12% more volatile than the broader market. Comparatively, Birkenstock has a beta of 1.15, suggesting that its share price is 15% more volatile than the broader market.

Summary

Birkenstock beats FIGS on 10 of the 17 factors compared between the two stocks.

How does FIGS compare to Ermenegildo Zegna?

Ermenegildo Zegna (NYSE:ZGN) and FIGS (NYSE:FIGS) are both retail/wholesale companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, analyst recommendations, dividends, media sentiment, institutional ownership, earnings, valuation and profitability.

Ermenegildo Zegna currently has a consensus target price of $12.51, suggesting a potential downside of 16.05%. FIGS has a consensus target price of $15.93, suggesting a potential upside of 34.59%. Given FIGS's higher probable upside, analysts plainly believe FIGS is more favorable than Ermenegildo Zegna.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ermenegildo Zegna
0 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.63
FIGS
0 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.55

FIGS has a net margin of 6.10% compared to Ermenegildo Zegna's net margin of 0.00%. FIGS's return on equity of 9.69% beat Ermenegildo Zegna's return on equity.

Company Net Margins Return on Equity Return on Assets
Ermenegildo ZegnaN/A N/A N/A
FIGS 6.10%9.69%7.37%

Ermenegildo Zegna has higher revenue and earnings than FIGS.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ermenegildo Zegna$2.17B2.91$111.54MN/AN/A
FIGS$631.10M3.13$34.25M$0.2253.80

In the previous week, FIGS had 2 more articles in the media than Ermenegildo Zegna. MarketBeat recorded 3 mentions for FIGS and 1 mentions for Ermenegildo Zegna. FIGS's average media sentiment score of 1.14 beat Ermenegildo Zegna's score of 0.85 indicating that FIGS is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ermenegildo Zegna
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
FIGS
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Ermenegildo Zegna has a beta of 0.82, indicating that its share price is 18% less volatile than the broader market. Comparatively, FIGS has a beta of 1.12, indicating that its share price is 12% more volatile than the broader market.

12.9% of Ermenegildo Zegna shares are held by institutional investors. Comparatively, 92.2% of FIGS shares are held by institutional investors. 1.2% of Ermenegildo Zegna shares are held by company insiders. Comparatively, 29.4% of FIGS shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

FIGS beats Ermenegildo Zegna on 11 of the 15 factors compared between the two stocks.

How does FIGS compare to Kontoor Brands?

Kontoor Brands (NYSE:KTB) and FIGS (NYSE:FIGS) are both apparel companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, valuation, risk, analyst recommendations, institutional ownership, earnings, profitability and media sentiment.

Kontoor Brands has higher revenue and earnings than FIGS. Kontoor Brands is trading at a lower price-to-earnings ratio than FIGS, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kontoor Brands$3.15B1.27$227.45M$4.9414.69
FIGS$631.10M3.13$34.25M$0.2253.80

Kontoor Brands currently has a consensus price target of $91.33, suggesting a potential upside of 25.87%. FIGS has a consensus price target of $15.93, suggesting a potential upside of 34.59%. Given FIGS's higher possible upside, analysts clearly believe FIGS is more favorable than Kontoor Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kontoor Brands
1 Sell rating(s)
3 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.64
FIGS
0 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.55

In the previous week, Kontoor Brands had 5 more articles in the media than FIGS. MarketBeat recorded 8 mentions for Kontoor Brands and 3 mentions for FIGS. FIGS's average media sentiment score of 1.14 beat Kontoor Brands' score of 0.09 indicating that FIGS is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kontoor Brands
0 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
FIGS
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

93.1% of Kontoor Brands shares are held by institutional investors. Comparatively, 92.2% of FIGS shares are held by institutional investors. 1.8% of Kontoor Brands shares are held by insiders. Comparatively, 29.4% of FIGS shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Kontoor Brands has a net margin of 8.30% compared to FIGS's net margin of 6.10%. Kontoor Brands' return on equity of 60.17% beat FIGS's return on equity.

Company Net Margins Return on Equity Return on Assets
Kontoor Brands8.30% 60.17% 12.31%
FIGS 6.10%9.69%7.37%

Kontoor Brands has a beta of 0.91, indicating that its stock price is 9% less volatile than the broader market. Comparatively, FIGS has a beta of 1.12, indicating that its stock price is 12% more volatile than the broader market.

Summary

Kontoor Brands beats FIGS on 10 of the 16 factors compared between the two stocks.

How does FIGS compare to The Baldwin Insurance Group?

The Baldwin Insurance Group (NASDAQ:BRP) and FIGS (NYSE:FIGS) are both apparel companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, valuation, profitability, earnings, media sentiment, dividends, analyst recommendations and institutional ownership.

The Baldwin Insurance Group has a beta of 1.54, indicating that its stock price is 54% more volatile than the broader market. Comparatively, FIGS has a beta of 1.12, indicating that its stock price is 12% more volatile than the broader market.

70.4% of The Baldwin Insurance Group shares are owned by institutional investors. Comparatively, 92.2% of FIGS shares are owned by institutional investors. 22.7% of The Baldwin Insurance Group shares are owned by insiders. Comparatively, 29.4% of FIGS shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, FIGS had 3 more articles in the media than The Baldwin Insurance Group. MarketBeat recorded 3 mentions for FIGS and 0 mentions for The Baldwin Insurance Group. FIGS's average media sentiment score of 1.14 beat The Baldwin Insurance Group's score of 0.00 indicating that FIGS is being referred to more favorably in the news media.

Company Overall Sentiment
The Baldwin Insurance Group Neutral
FIGS Positive

FIGS has lower revenue, but higher earnings than The Baldwin Insurance Group. The Baldwin Insurance Group is trading at a lower price-to-earnings ratio than FIGS, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
The Baldwin Insurance Group$1.27B1.84-$90.14M-$0.92N/A
FIGS$631.10M3.13$34.25M$0.2253.80

FIGS has a consensus price target of $15.93, indicating a potential upside of 34.59%. Given FIGS's stronger consensus rating and higher probable upside, analysts plainly believe FIGS is more favorable than The Baldwin Insurance Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
The Baldwin Insurance Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
FIGS
0 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.55

FIGS has a net margin of 6.10% compared to The Baldwin Insurance Group's net margin of -4.29%. FIGS's return on equity of 9.69% beat The Baldwin Insurance Group's return on equity.

Company Net Margins Return on Equity Return on Assets
The Baldwin Insurance Group-4.29% 9.21% 2.82%
FIGS 6.10%9.69%7.37%

Summary

FIGS beats The Baldwin Insurance Group on 15 of the 17 factors compared between the two stocks.

How does FIGS compare to Under Armour?

FIGS (NYSE:FIGS) and Under Armour (NYSE:UAA) are both apparel companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, media sentiment, institutional ownership, profitability, analyst recommendations, valuation and dividends.

FIGS has a net margin of 6.10% compared to Under Armour's net margin of -9.98%. FIGS's return on equity of 9.69% beat Under Armour's return on equity.

Company Net Margins Return on Equity Return on Assets
FIGS6.10% 9.69% 7.37%
Under Armour -9.98%3.01%1.05%

FIGS has a beta of 1.12, indicating that its stock price is 12% more volatile than the broader market. Comparatively, Under Armour has a beta of 1.73, indicating that its stock price is 73% more volatile than the broader market.

FIGS currently has a consensus price target of $15.93, indicating a potential upside of 34.59%. Under Armour has a consensus price target of $5.91, indicating a potential downside of 0.74%. Given FIGS's stronger consensus rating and higher probable upside, equities research analysts clearly believe FIGS is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FIGS
0 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.55
Under Armour
4 Sell rating(s)
14 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.95

In the previous week, Under Armour had 1 more articles in the media than FIGS. MarketBeat recorded 4 mentions for Under Armour and 3 mentions for FIGS. FIGS's average media sentiment score of 1.14 beat Under Armour's score of 0.00 indicating that FIGS is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FIGS
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Under Armour
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

92.2% of FIGS shares are owned by institutional investors. Comparatively, 34.6% of Under Armour shares are owned by institutional investors. 29.4% of FIGS shares are owned by company insiders. Comparatively, 15.6% of Under Armour shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

FIGS has higher earnings, but lower revenue than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than FIGS, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FIGS$631.10M3.13$34.25M$0.2253.80
Under Armour$4.97B0.51-$495.64M-$1.16N/A

Summary

FIGS beats Under Armour on 13 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FIGS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FIGS vs. The Competition

MetricFIGSRETAIL IndustryRetail SectorNYSE Exchange
Market Cap$1.98B$10.07B$27.70B$23.17B
Dividend YieldN/A2.96%178.37%4.07%
P/E Ratio53.8917.0220.8230.96
Price / Sales3.131.143.9524.71
Price / Cash53.3312.5915.1524.96
Price / Book4.594.525.464.81
Net Income$34.25M$352.03M$965.37M$1.07B
7 Day Performance-5.85%3.93%2.57%1.39%
1 Month Performance-21.58%-0.05%4.06%3.22%
1 Year Performance170.21%23.07%2.67%27.64%

FIGS Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FIGS
FIGS
4.5097 of 5 stars
$11.86
-3.3%
$15.93
+34.4%
+183.7%$1.98B$631.10M54.00310
BIRK
Birkenstock
4.0053 of 5 stars
$32.22
+3.3%
$54.14
+68.1%
-18.8%$5.74B$2.18B14.558,400
ZGN
Ermenegildo Zegna
2.2947 of 5 stars
$12.71
+1.0%
$12.26
-3.5%
+76.5%$5.32B$2.17BN/A7,437
KTB
Kontoor Brands
4.4873 of 5 stars
$64.20
+3.9%
$91.33
+42.3%
+6.4%$3.41B$3.15B13.0010,600
BRP
The Baldwin Insurance Group
N/A$20.02
+1.1%
N/A-50.2%$2.35B$1.27BN/A9,200

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This page (NYSE:FIGS) was last updated on 5/29/2026 by MarketBeat.com Staff.
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