FIGS (FIGS) Competitors

FIGS logo
$12.28 0.00 (-0.01%)
Closing price 03:59 PM Eastern
Extended Trading
$12.30 +0.03 (+0.21%)
As of 04:12 PM Eastern
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FIGS vs. BIRK, ZGN, KTB, UAA, and BRP

Should you buy FIGS stock or one of its competitors? MarketBeat compares FIGS with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with FIGS include Birkenstock (BIRK), Ermenegildo Zegna (ZGN), Kontoor Brands (KTB), Under Armour (UAA), and The Baldwin Insurance Group (BRP). These companies are all part of the "apparel" industry.

How does FIGS compare to Birkenstock?

Birkenstock (NYSE:BIRK) and FIGS (NYSE:FIGS) are both mid-cap apparel companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, profitability, risk, earnings, dividends and media sentiment.

19.9% of Birkenstock shares are owned by institutional investors. Comparatively, 92.2% of FIGS shares are owned by institutional investors. 27.1% of FIGS shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Birkenstock has a beta of 1.25, indicating that its stock price is 25% more volatile than the broader market. Comparatively, FIGS has a beta of 1.04, indicating that its stock price is 4% more volatile than the broader market.

In the previous week, Birkenstock had 9 more articles in the media than FIGS. MarketBeat recorded 14 mentions for Birkenstock and 5 mentions for FIGS. FIGS's average media sentiment score of 0.66 beat Birkenstock's score of 0.30 indicating that FIGS is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Birkenstock
1 Very Positive mention(s)
1 Positive mention(s)
12 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
FIGS
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Birkenstock has a net margin of 16.26% compared to FIGS's net margin of 6.10%. Birkenstock's return on equity of 12.95% beat FIGS's return on equity.

Company Net Margins Return on Equity Return on Assets
Birkenstock16.26% 12.95% 7.15%
FIGS 6.10%9.69%7.37%

Birkenstock has higher revenue and earnings than FIGS. Birkenstock is trading at a lower price-to-earnings ratio than FIGS, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Birkenstock$2.18B3.91$385.46M$2.2121.00
FIGS$631.10M3.25$34.25M$0.2255.81

Birkenstock currently has a consensus target price of $53.68, indicating a potential upside of 15.67%. FIGS has a consensus target price of $15.93, indicating a potential upside of 29.72%. Given FIGS's higher possible upside, analysts plainly believe FIGS is more favorable than Birkenstock.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Birkenstock
1 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.69
FIGS
0 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.55

Summary

Birkenstock beats FIGS on 10 of the 17 factors compared between the two stocks.

How does FIGS compare to Ermenegildo Zegna?

FIGS (NYSE:FIGS) and Ermenegildo Zegna (NYSE:ZGN) are both mid-cap retail/wholesale companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, earnings, media sentiment, valuation, risk and dividends.

FIGS presently has a consensus price target of $15.93, suggesting a potential upside of 29.72%. Ermenegildo Zegna has a consensus price target of $12.68, suggesting a potential downside of 8.74%. Given FIGS's higher probable upside, equities research analysts clearly believe FIGS is more favorable than Ermenegildo Zegna.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FIGS
0 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.55
Ermenegildo Zegna
0 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.56

In the previous week, FIGS had 3 more articles in the media than Ermenegildo Zegna. MarketBeat recorded 5 mentions for FIGS and 2 mentions for Ermenegildo Zegna. FIGS's average media sentiment score of 0.66 beat Ermenegildo Zegna's score of 0.49 indicating that FIGS is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FIGS
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Ermenegildo Zegna
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

FIGS has a beta of 1.04, indicating that its stock price is 4% more volatile than the broader market. Comparatively, Ermenegildo Zegna has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market.

92.2% of FIGS shares are owned by institutional investors. Comparatively, 12.9% of Ermenegildo Zegna shares are owned by institutional investors. 27.1% of FIGS shares are owned by insiders. Comparatively, 1.2% of Ermenegildo Zegna shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

FIGS has a net margin of 6.10% compared to Ermenegildo Zegna's net margin of 0.00%. FIGS's return on equity of 9.69% beat Ermenegildo Zegna's return on equity.

Company Net Margins Return on Equity Return on Assets
FIGS6.10% 9.69% 7.37%
Ermenegildo Zegna N/A N/A N/A

Ermenegildo Zegna has higher revenue and earnings than FIGS.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FIGS$631.10M3.25$34.25M$0.2255.81
Ermenegildo Zegna$2.17B2.71$111.54MN/AN/A

Summary

FIGS beats Ermenegildo Zegna on 11 of the 15 factors compared between the two stocks.

How does FIGS compare to Kontoor Brands?

FIGS (NYSE:FIGS) and Kontoor Brands (NYSE:KTB) are both mid-cap apparel companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, risk, media sentiment, profitability, valuation, dividends and earnings.

In the previous week, FIGS and FIGS both had 5 articles in the media. FIGS's average media sentiment score of 0.66 beat Kontoor Brands' score of 0.02 indicating that FIGS is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FIGS
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Kontoor Brands
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

FIGS presently has a consensus target price of $15.93, indicating a potential upside of 29.72%. Kontoor Brands has a consensus target price of $91.20, indicating a potential upside of 16.83%. Given FIGS's stronger consensus rating and higher probable upside, analysts plainly believe FIGS is more favorable than Kontoor Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FIGS
0 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.55
Kontoor Brands
2 Sell rating(s)
3 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.50

Kontoor Brands has a net margin of 8.30% compared to FIGS's net margin of 6.10%. Kontoor Brands' return on equity of 60.17% beat FIGS's return on equity.

Company Net Margins Return on Equity Return on Assets
FIGS6.10% 9.69% 7.37%
Kontoor Brands 8.30%60.17%12.31%

92.2% of FIGS shares are owned by institutional investors. Comparatively, 93.1% of Kontoor Brands shares are owned by institutional investors. 27.1% of FIGS shares are owned by insiders. Comparatively, 1.8% of Kontoor Brands shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Kontoor Brands has higher revenue and earnings than FIGS. Kontoor Brands is trading at a lower price-to-earnings ratio than FIGS, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FIGS$631.10M3.25$34.25M$0.2255.81
Kontoor Brands$3.15B1.37$227.45M$4.9415.80

FIGS has a beta of 1.04, suggesting that its stock price is 4% more volatile than the broader market. Comparatively, Kontoor Brands has a beta of 0.89, suggesting that its stock price is 11% less volatile than the broader market.

Summary

Kontoor Brands beats FIGS on 8 of the 15 factors compared between the two stocks.

How does FIGS compare to Under Armour?

FIGS (NYSE:FIGS) and Under Armour (NYSE:UAA) are both mid-cap apparel companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, media sentiment, valuation, profitability, dividends, risk and analyst recommendations.

In the previous week, FIGS had 1 more articles in the media than Under Armour. MarketBeat recorded 5 mentions for FIGS and 4 mentions for Under Armour. FIGS's average media sentiment score of 0.66 beat Under Armour's score of 0.62 indicating that FIGS is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FIGS
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Under Armour
2 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

FIGS has higher earnings, but lower revenue than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than FIGS, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FIGS$631.10M3.25$34.25M$0.2255.81
Under Armour$4.97B0.52-$495.64M-$1.16N/A

FIGS has a net margin of 6.10% compared to Under Armour's net margin of -9.98%. FIGS's return on equity of 9.69% beat Under Armour's return on equity.

Company Net Margins Return on Equity Return on Assets
FIGS6.10% 9.69% 7.37%
Under Armour -9.98%3.01%1.05%

FIGS has a beta of 1.04, meaning that its share price is 4% more volatile than the broader market. Comparatively, Under Armour has a beta of 1.69, meaning that its share price is 69% more volatile than the broader market.

92.2% of FIGS shares are held by institutional investors. Comparatively, 34.6% of Under Armour shares are held by institutional investors. 27.1% of FIGS shares are held by company insiders. Comparatively, 15.6% of Under Armour shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

FIGS currently has a consensus price target of $15.93, indicating a potential upside of 29.72%. Under Armour has a consensus price target of $5.91, indicating a potential downside of 2.54%. Given FIGS's stronger consensus rating and higher possible upside, analysts plainly believe FIGS is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FIGS
0 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.55
Under Armour
4 Sell rating(s)
14 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.95

Summary

FIGS beats Under Armour on 14 of the 16 factors compared between the two stocks.

How does FIGS compare to The Baldwin Insurance Group?

The Baldwin Insurance Group (NASDAQ:BRP) and FIGS (NYSE:FIGS) are both mid-cap apparel companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, valuation, media sentiment, analyst recommendations, earnings, institutional ownership and profitability.

70.4% of The Baldwin Insurance Group shares are held by institutional investors. Comparatively, 92.2% of FIGS shares are held by institutional investors. 22.7% of The Baldwin Insurance Group shares are held by company insiders. Comparatively, 27.1% of FIGS shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

FIGS has a net margin of 6.10% compared to The Baldwin Insurance Group's net margin of -4.29%. FIGS's return on equity of 9.69% beat The Baldwin Insurance Group's return on equity.

Company Net Margins Return on Equity Return on Assets
The Baldwin Insurance Group-4.29% 9.21% 2.82%
FIGS 6.10%9.69%7.37%

FIGS has lower revenue, but higher earnings than The Baldwin Insurance Group. The Baldwin Insurance Group is trading at a lower price-to-earnings ratio than FIGS, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
The Baldwin Insurance Group$1.27B1.61-$90.14M-$0.92N/A
FIGS$631.10M3.25$34.25M$0.2255.81

FIGS has a consensus target price of $15.93, indicating a potential upside of 29.72%. Given FIGS's stronger consensus rating and higher probable upside, analysts plainly believe FIGS is more favorable than The Baldwin Insurance Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
The Baldwin Insurance Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
FIGS
0 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.55

The Baldwin Insurance Group has a beta of 1.54, indicating that its share price is 54% more volatile than the broader market. Comparatively, FIGS has a beta of 1.04, indicating that its share price is 4% more volatile than the broader market.

In the previous week, FIGS had 5 more articles in the media than The Baldwin Insurance Group. MarketBeat recorded 5 mentions for FIGS and 0 mentions for The Baldwin Insurance Group. FIGS's average media sentiment score of 0.66 beat The Baldwin Insurance Group's score of 0.00 indicating that FIGS is being referred to more favorably in the news media.

Company Overall Sentiment
The Baldwin Insurance Group Neutral
FIGS Positive

Summary

FIGS beats The Baldwin Insurance Group on 15 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FIGS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FIGS vs. The Competition

MetricFIGSRETAIL IndustryRetail SectorNYSE Exchange
Market Cap$2.05B$10.31B$26.80B$23.17B
Dividend YieldN/A3.00%175.36%4.07%
P/E Ratio55.8216.1520.4431.57
Price / Sales3.251.122.33103.79
Price / Cash51.2312.5514.9424.31
Price / Book4.654.526.204.68
Net Income$34.25M$377.89M$961.99M$1.08B
7 Day Performance9.45%0.29%-0.75%-0.26%
1 Month Performance6.84%9.20%4.54%2.18%
1 Year Performance133.66%29.16%2.71%24.64%

FIGS Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FIGS
FIGS
4.2303 of 5 stars
$12.28
0.0%
$15.93
+29.7%
+135.0%$2.05B$631.10M55.82310
BIRK
Birkenstock
3.4413 of 5 stars
$43.56
+2.9%
$53.68
+23.2%
-9.2%$7.79B$2.18B19.678,400
ZGN
Ermenegildo Zegna
1.9191 of 5 stars
$14.84
+1.3%
$12.51
-15.7%
+54.4%$6.20B$2.17BN/A7,437
KTB
Kontoor Brands
4.2358 of 5 stars
$72.48
+3.4%
$91.20
+25.8%
+17.8%$3.87B$3.15B14.6710,600
UAA
Under Armour
2.4525 of 5 stars
$5.67
+1.9%
$5.91
+4.3%
-10.0%$2.37B$4.97BN/A14,100

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This page (NYSE:FIGS) was last updated on 6/18/2026 by MarketBeat.com Staff.
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