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FIGS (FIGS) Competitors

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$10.50 -0.06 (-0.55%)
Closing price 07/30/2026 03:59 PM Eastern
Extended Trading
$10.33 -0.17 (-1.64%)
As of 04:22 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

FIGS vs. ZGN, KTB, BRP, UAA, and UA

Should you buy FIGS stock or one of its competitors? MarketBeat compares FIGS with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with FIGS include Ermenegildo Zegna (ZGN), Kontoor Brands (KTB), The Baldwin Insurance Group (BRP), Under Armour (UAA), and Under Armour (UA). These companies are all part of the "apparel" industry.

How does FIGS compare to Ermenegildo Zegna?

Ermenegildo Zegna (NYSE:ZGN) and FIGS (NYSE:FIGS) are both retail/wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, risk, media sentiment, analyst recommendations and valuation.

Ermenegildo Zegna has higher revenue and earnings than FIGS.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ermenegildo Zegna$2.17B2.90$111.54MN/AN/A
FIGS$631.10M2.78$34.25M$0.2247.74

Ermenegildo Zegna presently has a consensus target price of $13.23, suggesting a potential downside of 10.80%. FIGS has a consensus target price of $15.93, suggesting a potential upside of 51.67%. Given FIGS's higher possible upside, analysts clearly believe FIGS is more favorable than Ermenegildo Zegna.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ermenegildo Zegna
0 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.56
FIGS
0 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.55

12.9% of Ermenegildo Zegna shares are held by institutional investors. Comparatively, 92.2% of FIGS shares are held by institutional investors. 1.2% of Ermenegildo Zegna shares are held by insiders. Comparatively, 27.1% of FIGS shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

FIGS has a net margin of 6.10% compared to Ermenegildo Zegna's net margin of 0.00%. FIGS's return on equity of 9.69% beat Ermenegildo Zegna's return on equity.

Company Net Margins Return on Equity Return on Assets
Ermenegildo ZegnaN/A N/A N/A
FIGS 6.10%9.69%7.37%

In the previous week, FIGS had 5 more articles in the media than Ermenegildo Zegna. MarketBeat recorded 8 mentions for FIGS and 3 mentions for Ermenegildo Zegna. FIGS's average media sentiment score of 1.06 beat Ermenegildo Zegna's score of 0.66 indicating that FIGS is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ermenegildo Zegna
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
FIGS
6 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Ermenegildo Zegna has a beta of 0.89, indicating that its stock price is 11% less volatile than the broader market. Comparatively, FIGS has a beta of 1.01, indicating that its stock price is 1% more volatile than the broader market.

Summary

FIGS beats Ermenegildo Zegna on 10 of the 15 factors compared between the two stocks.

How does FIGS compare to Kontoor Brands?

FIGS (NYSE:FIGS) and Kontoor Brands (NYSE:KTB) are both apparel companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, analyst recommendations, risk, media sentiment, institutional ownership, dividends, valuation and earnings.

Kontoor Brands has a net margin of 8.30% compared to FIGS's net margin of 6.10%. Kontoor Brands' return on equity of 60.17% beat FIGS's return on equity.

Company Net Margins Return on Equity Return on Assets
FIGS6.10% 9.69% 7.37%
Kontoor Brands 8.30%60.17%12.31%

In the previous week, FIGS had 3 more articles in the media than Kontoor Brands. MarketBeat recorded 8 mentions for FIGS and 5 mentions for Kontoor Brands. FIGS's average media sentiment score of 1.06 beat Kontoor Brands' score of 0.85 indicating that FIGS is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FIGS
6 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Kontoor Brands
1 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

FIGS has a beta of 1.01, meaning that its share price is 1% more volatile than the broader market. Comparatively, Kontoor Brands has a beta of 0.87, meaning that its share price is 13% less volatile than the broader market.

FIGS currently has a consensus price target of $15.93, indicating a potential upside of 51.67%. Kontoor Brands has a consensus price target of $91.20, indicating a potential upside of 8.49%. Given FIGS's higher probable upside, research analysts clearly believe FIGS is more favorable than Kontoor Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FIGS
0 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.55
Kontoor Brands
1 Sell rating(s)
3 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.67

92.2% of FIGS shares are held by institutional investors. Comparatively, 93.1% of Kontoor Brands shares are held by institutional investors. 27.1% of FIGS shares are held by company insiders. Comparatively, 1.8% of Kontoor Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Kontoor Brands has higher revenue and earnings than FIGS. Kontoor Brands is trading at a lower price-to-earnings ratio than FIGS, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FIGS$631.10M2.78$34.25M$0.2247.74
Kontoor Brands$3.34B1.39$227.45M$4.9417.02

Summary

Kontoor Brands beats FIGS on 9 of the 16 factors compared between the two stocks.

How does FIGS compare to The Baldwin Insurance Group?

FIGS (NYSE:FIGS) and The Baldwin Insurance Group (NASDAQ:BRP) are both apparel companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, profitability, media sentiment, institutional ownership, dividends, valuation and risk.

In the previous week, FIGS had 7 more articles in the media than The Baldwin Insurance Group. MarketBeat recorded 8 mentions for FIGS and 1 mentions for The Baldwin Insurance Group. FIGS's average media sentiment score of 1.06 beat The Baldwin Insurance Group's score of 0.00 indicating that FIGS is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FIGS
6 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
The Baldwin Insurance Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

92.2% of FIGS shares are owned by institutional investors. Comparatively, 70.4% of The Baldwin Insurance Group shares are owned by institutional investors. 27.1% of FIGS shares are owned by insiders. Comparatively, 22.7% of The Baldwin Insurance Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

FIGS has higher earnings, but lower revenue than The Baldwin Insurance Group. The Baldwin Insurance Group is trading at a lower price-to-earnings ratio than FIGS, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FIGS$631.10M2.78$34.25M$0.2247.74
The Baldwin Insurance Group$1.27B2.62-$90.14M-$0.92N/A

FIGS has a beta of 1.01, indicating that its stock price is 1% more volatile than the broader market. Comparatively, The Baldwin Insurance Group has a beta of 1.54, indicating that its stock price is 54% more volatile than the broader market.

FIGS has a net margin of 6.10% compared to The Baldwin Insurance Group's net margin of -4.29%. FIGS's return on equity of 9.69% beat The Baldwin Insurance Group's return on equity.

Company Net Margins Return on Equity Return on Assets
FIGS6.10% 9.69% 7.37%
The Baldwin Insurance Group -4.29%9.21%2.82%

FIGS currently has a consensus target price of $15.93, indicating a potential upside of 51.67%. Given FIGS's stronger consensus rating and higher probable upside, research analysts clearly believe FIGS is more favorable than The Baldwin Insurance Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FIGS
0 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.55
The Baldwin Insurance Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

FIGS beats The Baldwin Insurance Group on 15 of the 17 factors compared between the two stocks.

How does FIGS compare to Under Armour?

FIGS (NYSE:FIGS) and Under Armour (NYSE:UAA) are both apparel companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, earnings, dividends, profitability, institutional ownership, risk and valuation.

FIGS has a net margin of 6.10% compared to Under Armour's net margin of -9.98%. FIGS's return on equity of 9.69% beat Under Armour's return on equity.

Company Net Margins Return on Equity Return on Assets
FIGS6.10% 9.69% 7.37%
Under Armour -9.98%3.01%1.05%

In the previous week, FIGS had 4 more articles in the media than Under Armour. MarketBeat recorded 8 mentions for FIGS and 4 mentions for Under Armour. FIGS's average media sentiment score of 1.06 beat Under Armour's score of 0.42 indicating that FIGS is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FIGS
6 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Under Armour
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

FIGS has higher earnings, but lower revenue than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than FIGS, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FIGS$631.10M2.78$34.25M$0.2247.74
Under Armour$4.97B0.59-$495.64M-$1.16N/A

FIGS presently has a consensus price target of $15.93, indicating a potential upside of 51.67%. Under Armour has a consensus price target of $5.91, indicating a potential downside of 13.65%. Given FIGS's stronger consensus rating and higher possible upside, analysts plainly believe FIGS is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FIGS
0 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.55
Under Armour
4 Sell rating(s)
14 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.95

FIGS has a beta of 1.01, indicating that its stock price is 1% more volatile than the broader market. Comparatively, Under Armour has a beta of 1.67, indicating that its stock price is 67% more volatile than the broader market.

92.2% of FIGS shares are held by institutional investors. Comparatively, 34.6% of Under Armour shares are held by institutional investors. 27.1% of FIGS shares are held by company insiders. Comparatively, 15.7% of Under Armour shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

FIGS beats Under Armour on 14 of the 16 factors compared between the two stocks.

How does FIGS compare to Under Armour?

FIGS (NYSE:FIGS) and Under Armour (NYSE:UA) are both apparel companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, profitability, earnings, dividends, valuation, risk and institutional ownership.

FIGS presently has a consensus price target of $15.93, indicating a potential upside of 51.67%. Under Armour has a consensus price target of $5.50, indicating a potential downside of 17.85%. Given FIGS's stronger consensus rating and higher probable upside, equities research analysts clearly believe FIGS is more favorable than Under Armour.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FIGS
0 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.55
Under Armour
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33

92.2% of FIGS shares are held by institutional investors. Comparatively, 36.4% of Under Armour shares are held by institutional investors. 27.1% of FIGS shares are held by company insiders. Comparatively, 15.6% of Under Armour shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

FIGS has a beta of 1.01, suggesting that its share price is 1% more volatile than the broader market. Comparatively, Under Armour has a beta of 1.59, suggesting that its share price is 59% more volatile than the broader market.

FIGS has higher earnings, but lower revenue than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than FIGS, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FIGS$631.10M2.78$34.25M$0.2247.74
Under Armour$4.97B0.57-$495.64M-$1.16N/A

In the previous week, FIGS had 3 more articles in the media than Under Armour. MarketBeat recorded 8 mentions for FIGS and 5 mentions for Under Armour. FIGS's average media sentiment score of 1.06 beat Under Armour's score of 0.26 indicating that FIGS is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FIGS
6 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Under Armour
0 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

FIGS has a net margin of 6.10% compared to Under Armour's net margin of -9.98%. FIGS's return on equity of 9.69% beat Under Armour's return on equity.

Company Net Margins Return on Equity Return on Assets
FIGS6.10% 9.69% 7.37%
Under Armour -9.98%3.01%1.05%

Summary

FIGS beats Under Armour on 15 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FIGS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FIGS vs. The Competition

MetricFIGSRETAIL IndustryRetail SectorNYSE Exchange
Market Cap$1.76B$10.65B$27.12B$23.53B
Dividend YieldN/A3.20%176.83%4.19%
P/E Ratio47.7415.9323.5230.73
Price / Sales2.781.083.3481.94
Price / Cash44.2712.6317.8931.18
Price / Book3.984.646.404.66
Net Income$34.25M$378.06M$954.63M$1.07B
7 Day Performance10.47%4.59%2.83%0.55%
1 Month Performance3.11%4.97%0.62%1.58%
1 Year Performance62.19%27.72%1.87%17.66%

FIGS Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FIGS
FIGS
3.8566 of 5 stars
$10.50
-0.5%
$15.93
+51.7%
+59.6%$1.76B$631.10M47.74310
ZGN
Ermenegildo Zegna
2.1221 of 5 stars
$13.94
+0.3%
$13.01
-6.6%
+76.0%$5.88B$2.17BN/A7,437
KTB
Kontoor Brands
3.7916 of 5 stars
$83.30
-2.7%
$91.20
+9.5%
+46.3%$4.73B$3.15B16.8610,600
BRP
The Baldwin Insurance Group
N/A$27.25
-0.9%
N/A-24.5%$3.20B$1.27BN/A9,200
UAA
Under Armour
2.621 of 5 stars
$7.27
-2.2%
$5.91
-18.6%
+1.3%$3.17B$4.97BN/A14,100

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This page (NYSE:FIGS) was last updated on 7/31/2026 by MarketBeat.com Staff.
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