FIGS (FIGS) Competitors

$11.67 -3.70 (-24.09%)

Closing price 03:58 PM Eastern

Extended Trading

$11.68 +0.02 (+0.14%)

As of 07:58 PM Eastern

FIGS vs. LEVI, BIRK, ZGN, KTB, and UAA

Should you be buying FIGS stock or one of its competitors? The main competitors of FIGS include Levi Strauss & Co. (LEVI), Birkenstock (BIRK), Ermenegildo Zegna (ZGN), Kontoor Brands (KTB), and Under Armour (UAA). These companies are all part of the "apparel" industry.

How does FIGS compare to Levi Strauss & Co.?

Levi Strauss & Co. (NYSE:LEVI) and FIGS (NYSE:FIGS) are both mid-cap retail/wholesale companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, dividends, analyst recommendations, risk, valuation, profitability, institutional ownership and earnings.

Levi Strauss & Co. has a net margin of 9.52% compared to FIGS's net margin of 6.10%. Levi Strauss & Co.'s return on equity of 25.35% beat FIGS's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Levi Strauss & Co.	9.52%	25.35%	8.32%
FIGS	6.10%	9.77%	7.43%

Levi Strauss & Co. has higher revenue and earnings than FIGS. Levi Strauss & Co. is trading at a lower price-to-earnings ratio than FIGS, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Levi Strauss & Co.	$6.28B	1.39	$578.10M	$1.57	14.43
FIGS	$631.10M	3.08	$34.25M	$0.22	53.04

69.1% of Levi Strauss & Co. shares are owned by institutional investors. Comparatively, 92.2% of FIGS shares are owned by institutional investors. 1.1% of Levi Strauss & Co. shares are owned by insiders. Comparatively, 29.4% of FIGS shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Levi Strauss & Co. has a beta of 1.35, indicating that its stock price is 35% more volatile than the S&P 500. Comparatively, FIGS has a beta of 1.12, indicating that its stock price is 12% more volatile than the S&P 500.

Levi Strauss & Co. presently has a consensus price target of $26.69, suggesting a potential upside of 17.82%. FIGS has a consensus price target of $15.93, suggesting a potential upside of 36.52%. Given FIGS's higher probable upside, analysts clearly believe FIGS is more favorable than Levi Strauss & Co..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Levi Strauss & Co.	0 Sell rating(s)	3 Hold rating(s)	12 Buy rating(s)	0 Strong Buy rating(s)	2.80
FIGS	0 Sell rating(s)	5 Hold rating(s)	4 Buy rating(s)	2 Strong Buy rating(s)	2.73

In the previous week, FIGS had 15 more articles in the media than Levi Strauss & Co.. MarketBeat recorded 20 mentions for FIGS and 5 mentions for Levi Strauss & Co.. Levi Strauss & Co.'s average media sentiment score of 0.82 beat FIGS's score of 0.57 indicating that Levi Strauss & Co. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Levi Strauss & Co.	2 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
FIGS	6 Very Positive mention(s)	2 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Levi Strauss & Co. beats FIGS on 10 of the 17 factors compared between the two stocks.

How does FIGS compare to Birkenstock?

Birkenstock (NYSE:BIRK) and FIGS (NYSE:FIGS) are both mid-cap apparel companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, media sentiment, risk, analyst recommendations, earnings, institutional ownership, valuation and dividends.

Birkenstock currently has a consensus target price of $59.71, suggesting a potential upside of 51.58%. FIGS has a consensus target price of $15.93, suggesting a potential upside of 36.52%. Given Birkenstock's stronger consensus rating and higher possible upside, analysts clearly believe Birkenstock is more favorable than FIGS.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Birkenstock	0 Sell rating(s)	3 Hold rating(s)	16 Buy rating(s)	0 Strong Buy rating(s)	2.84
FIGS	0 Sell rating(s)	5 Hold rating(s)	4 Buy rating(s)	2 Strong Buy rating(s)	2.73

Birkenstock has a net margin of 17.68% compared to FIGS's net margin of 6.10%. Birkenstock's return on equity of 13.41% beat FIGS's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Birkenstock	17.68%	13.41%	7.39%
FIGS	6.10%	9.77%	7.43%

Birkenstock has higher revenue and earnings than FIGS. Birkenstock is trading at a lower price-to-earnings ratio than FIGS, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Birkenstock	$2.32B	3.12	$385.46M	$2.28	17.28
FIGS	$631.10M	3.08	$34.25M	$0.22	53.04

Birkenstock has a beta of 1.15, indicating that its stock price is 15% more volatile than the S&P 500. Comparatively, FIGS has a beta of 1.12, indicating that its stock price is 12% more volatile than the S&P 500.

19.9% of Birkenstock shares are held by institutional investors. Comparatively, 92.2% of FIGS shares are held by institutional investors. 29.4% of FIGS shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, FIGS had 7 more articles in the media than Birkenstock. MarketBeat recorded 20 mentions for FIGS and 13 mentions for Birkenstock. FIGS's average media sentiment score of 0.57 beat Birkenstock's score of 0.36 indicating that FIGS is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Birkenstock	6 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
FIGS	6 Very Positive mention(s)	2 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Birkenstock beats FIGS on 10 of the 17 factors compared between the two stocks.

How does FIGS compare to Ermenegildo Zegna?

Ermenegildo Zegna (NYSE:ZGN) and FIGS (NYSE:FIGS) are both mid-cap retail/wholesale companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, media sentiment, risk, analyst recommendations, earnings, institutional ownership, valuation and dividends.

FIGS has a net margin of 6.10% compared to Ermenegildo Zegna's net margin of 0.00%. FIGS's return on equity of 9.77% beat Ermenegildo Zegna's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Ermenegildo Zegna	N/A	N/A	N/A
FIGS	6.10%	9.77%	7.43%

Ermenegildo Zegna has a beta of 0.82, indicating that its stock price is 18% less volatile than the S&P 500. Comparatively, FIGS has a beta of 1.12, indicating that its stock price is 12% more volatile than the S&P 500.

In the previous week, FIGS had 13 more articles in the media than Ermenegildo Zegna. MarketBeat recorded 20 mentions for FIGS and 7 mentions for Ermenegildo Zegna. FIGS's average media sentiment score of 0.57 beat Ermenegildo Zegna's score of 0.07 indicating that FIGS is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Ermenegildo Zegna	1 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
FIGS	6 Very Positive mention(s)	2 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Ermenegildo Zegna has higher revenue and earnings than FIGS.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ermenegildo Zegna	$1.92B	2.92	$111.54M	N/A	N/A
FIGS	$631.10M	3.08	$34.25M	$0.22	53.04

Ermenegildo Zegna currently has a consensus target price of $12.26, suggesting a potential downside of 7.14%. FIGS has a consensus target price of $15.93, suggesting a potential upside of 36.52%. Given FIGS's stronger consensus rating and higher possible upside, analysts clearly believe FIGS is more favorable than Ermenegildo Zegna.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ermenegildo Zegna	0 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50
FIGS	0 Sell rating(s)	5 Hold rating(s)	4 Buy rating(s)	2 Strong Buy rating(s)	2.73

12.9% of Ermenegildo Zegna shares are held by institutional investors. Comparatively, 92.2% of FIGS shares are held by institutional investors. 1.2% of Ermenegildo Zegna shares are held by company insiders. Comparatively, 29.4% of FIGS shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

FIGS beats Ermenegildo Zegna on 12 of the 14 factors compared between the two stocks.

How does FIGS compare to Kontoor Brands?

Kontoor Brands (NYSE:KTB) and FIGS (NYSE:FIGS) are both mid-cap apparel companies, but which is the better business? We will compare the two companies based on the strength of their risk, valuation, analyst recommendations, institutional ownership, profitability, media sentiment, dividends and earnings.

Kontoor Brands has higher revenue and earnings than FIGS. Kontoor Brands is trading at a lower price-to-earnings ratio than FIGS, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kontoor Brands	$3.15B	1.29	$227.45M	$4.94	14.87
FIGS	$631.10M	3.08	$34.25M	$0.22	53.04

Kontoor Brands currently has a consensus target price of $91.00, indicating a potential upside of 23.86%. FIGS has a consensus target price of $15.93, indicating a potential upside of 36.52%. Given FIGS's higher probable upside, analysts clearly believe FIGS is more favorable than Kontoor Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kontoor Brands	1 Sell rating(s)	3 Hold rating(s)	5 Buy rating(s)	2 Strong Buy rating(s)	2.73
FIGS	0 Sell rating(s)	5 Hold rating(s)	4 Buy rating(s)	2 Strong Buy rating(s)	2.73

Kontoor Brands has a net margin of 8.81% compared to FIGS's net margin of 6.10%. Kontoor Brands' return on equity of 55.20% beat FIGS's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kontoor Brands	8.81%	55.20%	11.29%
FIGS	6.10%	9.77%	7.43%

93.1% of Kontoor Brands shares are owned by institutional investors. Comparatively, 92.2% of FIGS shares are owned by institutional investors. 1.8% of Kontoor Brands shares are owned by insiders. Comparatively, 29.4% of FIGS shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Kontoor Brands has a beta of 0.91, meaning that its stock price is 9% less volatile than the S&P 500. Comparatively, FIGS has a beta of 1.12, meaning that its stock price is 12% more volatile than the S&P 500.

In the previous week, FIGS had 7 more articles in the media than Kontoor Brands. MarketBeat recorded 20 mentions for FIGS and 13 mentions for Kontoor Brands. FIGS's average media sentiment score of 0.57 beat Kontoor Brands' score of 0.45 indicating that FIGS is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kontoor Brands	2 Very Positive mention(s)	3 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
FIGS	6 Very Positive mention(s)	2 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Kontoor Brands beats FIGS on 8 of the 15 factors compared between the two stocks.

How does FIGS compare to Under Armour?

FIGS (NYSE:FIGS) and Under Armour (NYSE:UAA) are both mid-cap apparel companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, profitability, analyst recommendations, institutional ownership, media sentiment, dividends, valuation and earnings.

FIGS has a beta of 1.12, meaning that its share price is 12% more volatile than the S&P 500. Comparatively, Under Armour has a beta of 1.73, meaning that its share price is 73% more volatile than the S&P 500.

92.2% of FIGS shares are owned by institutional investors. Comparatively, 34.6% of Under Armour shares are owned by institutional investors. 29.4% of FIGS shares are owned by insiders. Comparatively, 15.6% of Under Armour shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

FIGS presently has a consensus target price of $15.93, indicating a potential upside of 36.52%. Under Armour has a consensus target price of $6.91, indicating a potential upside of 7.58%. Given FIGS's stronger consensus rating and higher probable upside, analysts clearly believe FIGS is more favorable than Under Armour.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
FIGS	0 Sell rating(s)	5 Hold rating(s)	4 Buy rating(s)	2 Strong Buy rating(s)	2.73
Under Armour	4 Sell rating(s)	13 Hold rating(s)	3 Buy rating(s)	2 Strong Buy rating(s)	2.14

FIGS has a net margin of 6.10% compared to Under Armour's net margin of -10.44%. FIGS's return on equity of 9.77% beat Under Armour's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
FIGS	6.10%	9.77%	7.43%
Under Armour	-10.44%	1.48%	0.56%

FIGS has higher earnings, but lower revenue than Under Armour. Under Armour is trading at a lower price-to-earnings ratio than FIGS, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
FIGS	$631.10M	3.08	$34.25M	$0.22	53.04
Under Armour	$5.16B	0.53	-$201.27M	-$1.22	N/A

In the previous week, FIGS had 18 more articles in the media than Under Armour. MarketBeat recorded 20 mentions for FIGS and 2 mentions for Under Armour. FIGS's average media sentiment score of 0.57 beat Under Armour's score of 0.27 indicating that FIGS is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
FIGS	6 Very Positive mention(s)	2 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Under Armour	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

FIGS beats Under Armour on 14 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FIGS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

FIGS vs. The Competition

Export

Metric	FIGS	RETAIL Industry	Retail Sector	NYSE Exchange
Market Cap	$2.56B	$10.11B	$28.07B	$22.98B
Dividend Yield	N/A	2.84%	178.37%	4.01%
P/E Ratio	53.04	16.95	17.26	28.64
Price / Sales	3.08	1.16	2.20	110.84
Price / Cash	64.44	12.78	16.38	25.08
Price / Book	4.42	4.08	5.63	4.62
Net Income	$34.25M	$348.60M	$963.08M	$1.07B
7 Day Performance	N/A	N/A	N/A	-0.60%
1 Month Performance	-20.26%	3.20%	5.49%	4.34%
1 Year Performance	131.83%	31.91%	7.42%	28.86%

FIGS Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
FIGS FIGS	3.7095 of 5 stars	$11.67 -24.1%	$15.93 +36.5%	+213.2%	$2.56B	$631.10M	53.04	310	Trending News Earnings Report Insider Trade Gap Down High Trading Volume
LEVI Levi Strauss & Co.	4.6741 of 5 stars	$22.10 -0.8%	$26.69 +20.8%	+36.9%	$8.57B	$6.28B	14.08	19,000	Analyst Upgrade Insider Trade
BIRK Birkenstock	3.5534 of 5 stars	$36.97 -4.5%	$59.71 +61.5%	-24.7%	$7.12B	$2.32B	16.19	8,400	Upcoming Earnings
ZGN Ermenegildo Zegna	2.3192 of 5 stars	$11.84 -4.8%	$12.26 +3.6%	+64.0%	$5.26B	$2.17B	N/A	7,437	News Coverage
KTB Kontoor Brands	4.144 of 5 stars	$69.32 -4.0%	$91.00 +31.3%	+15.4%	$3.99B	$3.15B	17.12	10,600	Trending News Earnings Report

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This page (NYSE:FIGS) was last updated on 5/8/2026 by MarketBeat.com Staff.

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FIGS (FIGS) Competitors

FIGS vs. LEVI, BIRK, ZGN, KTB, and UAA

How does FIGS compare to Levi Strauss & Co.?

Summary

How does FIGS compare to Birkenstock?

Summary

How does FIGS compare to Ermenegildo Zegna?

Summary

How does FIGS compare to Kontoor Brands?

Summary

How does FIGS compare to Under Armour?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

FIGS vs. The Competition

FIGS Competitors List

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Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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Terms & Info

FIGS (FIGS) Competitors

FIGS vs. LEVI, BIRK, ZGN, KTB, and UAA

How does FIGS compare to Levi Strauss & Co.?

Is LEVI or FIGS more profitable?

Which has stronger earnings & valuation, LEVI or FIGS?

Do institutionals and insiders hold more shares of LEVI or FIGS?

Which has more volatility & risk, LEVI or FIGS?

Do analysts recommend LEVI or FIGS?

Does the media refer more to LEVI or FIGS?

Summary

How does FIGS compare to Birkenstock?

Do analysts rate BIRK or FIGS?

Is BIRK or FIGS more profitable?

Which has better valuation and earnings, BIRK or FIGS?

Which has more risk & volatility, BIRK or FIGS?

Do institutionals & insiders hold more shares of BIRK or FIGS?

Does the media favor BIRK or FIGS?

Summary

How does FIGS compare to Ermenegildo Zegna?

Is ZGN or FIGS more profitable?

Which has more risk & volatility, ZGN or FIGS?

Does the media favor ZGN or FIGS?

Which has better valuation and earnings, ZGN or FIGS?

Do analysts rate ZGN or FIGS?

Do institutionals & insiders hold more shares of ZGN or FIGS?

Summary

How does FIGS compare to Kontoor Brands?

Which has stronger earnings & valuation, KTB or FIGS?

Do analysts prefer KTB or FIGS?

Is KTB or FIGS more profitable?

Do insiders and institutionals believe in KTB or FIGS?

Which has more risk & volatility, KTB or FIGS?

Does the media refer more to KTB or FIGS?

Summary

How does FIGS compare to Under Armour?

Which has more volatility and risk, FIGS or UAA?

Do institutionals and insiders believe in FIGS or UAA?

Do analysts prefer FIGS or UAA?

Is FIGS or UAA more profitable?

Which has higher earnings and valuation, FIGS or UAA?

Does the media refer more to FIGS or UAA?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

FIGS vs. The Competition

FIGS Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools