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Birkenstock (BIRK) Competitors

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$39.34 -1.67 (-4.06%)
Closing price 08/14/2026 03:59 PM Eastern
Extended Trading
$39.36 +0.02 (+0.05%)
As of 08/14/2026 08:00 PM Eastern
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BIRK vs. ONON, DECK, CROX, SHOO, and WWW

Should you buy Birkenstock stock or one of its competitors? Birkenstock's main competitors and comparable companies include ON (ONON), Deckers Outdoor (DECK), Crocs (CROX), Steven Madden (SHOO), and Wolverine World Wide (WWW). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "footwear" industry.

How does Birkenstock compare to ON?

ON (NYSE:ONON) and Birkenstock (NYSE:BIRK) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, valuation, risk, institutional ownership, media sentiment, earnings, analyst recommendations and dividends.

In the previous week, ON had 17 more articles in the media than Birkenstock. MarketBeat recorded 47 mentions for ON and 30 mentions for Birkenstock. Birkenstock's average media sentiment score of 0.45 beat ON's score of -0.10 indicating that Birkenstock is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
6 Very Positive mention(s)
8 Positive mention(s)
10 Neutral mention(s)
11 Negative mention(s)
2 Very Negative mention(s)
Neutral
Birkenstock
11 Very Positive mention(s)
4 Positive mention(s)
8 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

ON has a beta of 2.12, suggesting that its stock price is 112% more volatile than the broader market. Comparatively, Birkenstock has a beta of 1.3, suggesting that its stock price is 30% more volatile than the broader market.

36.4% of ON shares are held by institutional investors. Comparatively, 19.9% of Birkenstock shares are held by institutional investors. 68.6% of ON shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Birkenstock has lower revenue, but higher earnings than ON. Birkenstock is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.22B6.39$245.87M$1.4721.93
Birkenstock$2.32B3.12$385.46M$2.2117.80

ON presently has a consensus target price of $48.57, suggesting a potential upside of 50.68%. Birkenstock has a consensus target price of $53.91, suggesting a potential upside of 37.04%. Given ON's stronger consensus rating and higher possible upside, analysts clearly believe ON is more favorable than Birkenstock.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
1 Sell rating(s)
5 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.76
Birkenstock
1 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.67

Birkenstock has a net margin of 14.82% compared to ON's net margin of 12.09%. ON's return on equity of 22.92% beat Birkenstock's return on equity.

Company Net Margins Return on Equity Return on Assets
ON12.09% 22.92% 13.33%
Birkenstock 14.82%13.41%7.47%

Summary

ON beats Birkenstock on 13 of the 17 factors compared between the two stocks.

How does Birkenstock compare to Deckers Outdoor?

Birkenstock (NYSE:BIRK) and Deckers Outdoor (NYSE:DECK) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, valuation, profitability, institutional ownership, media sentiment, analyst recommendations, risk and dividends.

Birkenstock has a beta of 1.3, meaning that its share price is 30% more volatile than the broader market. Comparatively, Deckers Outdoor has a beta of 1.17, meaning that its share price is 17% more volatile than the broader market.

Deckers Outdoor has higher revenue and earnings than Birkenstock. Deckers Outdoor is trading at a lower price-to-earnings ratio than Birkenstock, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Birkenstock$2.32B3.12$385.46M$2.2117.80
Deckers Outdoor$5.47B2.31$1.02B$7.0513.17

Deckers Outdoor has a net margin of 18.54% compared to Birkenstock's net margin of 14.82%. Deckers Outdoor's return on equity of 41.51% beat Birkenstock's return on equity.

Company Net Margins Return on Equity Return on Assets
Birkenstock14.82% 13.41% 7.47%
Deckers Outdoor 18.54%41.51%26.55%

Birkenstock presently has a consensus price target of $53.91, suggesting a potential upside of 37.04%. Deckers Outdoor has a consensus price target of $117.16, suggesting a potential upside of 26.17%. Given Birkenstock's stronger consensus rating and higher probable upside, research analysts plainly believe Birkenstock is more favorable than Deckers Outdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Birkenstock
1 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.67
Deckers Outdoor
2 Sell rating(s)
13 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.29

In the previous week, Birkenstock had 12 more articles in the media than Deckers Outdoor. MarketBeat recorded 30 mentions for Birkenstock and 18 mentions for Deckers Outdoor. Deckers Outdoor's average media sentiment score of 0.70 beat Birkenstock's score of 0.45 indicating that Deckers Outdoor is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Birkenstock
11 Very Positive mention(s)
4 Positive mention(s)
8 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Deckers Outdoor
5 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

19.9% of Birkenstock shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 0.4% of Deckers Outdoor shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Deckers Outdoor beats Birkenstock on 9 of the 16 factors compared between the two stocks.

How does Birkenstock compare to Crocs?

Crocs (NASDAQ:CROX) and Birkenstock (NYSE:BIRK) are both mid-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, profitability, dividends, valuation, institutional ownership, analyst recommendations, earnings and risk.

Birkenstock has lower revenue, but higher earnings than Crocs. Crocs is trading at a lower price-to-earnings ratio than Birkenstock, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Crocs$4.05B1.56-$81.20M$11.5711.38
Birkenstock$2.32B3.12$385.46M$2.2117.80

Birkenstock has a net margin of 14.82% compared to Crocs' net margin of 14.64%. Crocs' return on equity of 47.75% beat Birkenstock's return on equity.

Company Net Margins Return on Equity Return on Assets
Crocs14.64% 47.75% 15.20%
Birkenstock 14.82%13.41%7.47%

Crocs has a beta of 1.53, meaning that its stock price is 53% more volatile than the broader market. Comparatively, Birkenstock has a beta of 1.3, meaning that its stock price is 30% more volatile than the broader market.

Crocs currently has a consensus price target of $139.10, indicating a potential upside of 5.60%. Birkenstock has a consensus price target of $53.91, indicating a potential upside of 37.04%. Given Birkenstock's stronger consensus rating and higher possible upside, analysts clearly believe Birkenstock is more favorable than Crocs.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Crocs
2 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.50
Birkenstock
1 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.67

93.4% of Crocs shares are owned by institutional investors. Comparatively, 19.9% of Birkenstock shares are owned by institutional investors. 3.1% of Crocs shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Birkenstock had 12 more articles in the media than Crocs. MarketBeat recorded 30 mentions for Birkenstock and 18 mentions for Crocs. Crocs' average media sentiment score of 0.73 beat Birkenstock's score of 0.45 indicating that Crocs is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Crocs
8 Very Positive mention(s)
4 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Birkenstock
11 Very Positive mention(s)
4 Positive mention(s)
8 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Crocs beats Birkenstock on 9 of the 17 factors compared between the two stocks.

How does Birkenstock compare to Steven Madden?

Birkenstock (NYSE:BIRK) and Steven Madden (NASDAQ:SHOO) are both mid-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, valuation, media sentiment, institutional ownership, earnings, profitability and dividends.

In the previous week, Birkenstock had 26 more articles in the media than Steven Madden. MarketBeat recorded 30 mentions for Birkenstock and 4 mentions for Steven Madden. Steven Madden's average media sentiment score of 0.75 beat Birkenstock's score of 0.45 indicating that Steven Madden is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Birkenstock
11 Very Positive mention(s)
4 Positive mention(s)
8 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Steven Madden
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

19.9% of Birkenstock shares are held by institutional investors. Comparatively, 99.9% of Steven Madden shares are held by institutional investors. 2.2% of Steven Madden shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Birkenstock has a net margin of 14.82% compared to Steven Madden's net margin of 5.23%. Steven Madden's return on equity of 13.85% beat Birkenstock's return on equity.

Company Net Margins Return on Equity Return on Assets
Birkenstock14.82% 13.41% 7.47%
Steven Madden 5.23%13.85%6.67%

Birkenstock has a beta of 1.3, suggesting that its share price is 30% more volatile than the broader market. Comparatively, Steven Madden has a beta of 1.14, suggesting that its share price is 14% more volatile than the broader market.

Birkenstock presently has a consensus price target of $53.91, suggesting a potential upside of 37.04%. Steven Madden has a consensus price target of $49.75, suggesting a potential upside of 5.54%. Given Birkenstock's stronger consensus rating and higher probable upside, research analysts plainly believe Birkenstock is more favorable than Steven Madden.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Birkenstock
1 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.67
Steven Madden
1 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.44

Birkenstock has higher earnings, but lower revenue than Steven Madden. Birkenstock is trading at a lower price-to-earnings ratio than Steven Madden, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Birkenstock$2.32B3.12$385.46M$2.2117.80
Steven Madden$2.52B1.37$44.66M$1.9923.69

Summary

Birkenstock beats Steven Madden on 10 of the 16 factors compared between the two stocks.

How does Birkenstock compare to Wolverine World Wide?

Wolverine World Wide (NYSE:WWW) and Birkenstock (NYSE:BIRK) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, valuation, dividends, institutional ownership, analyst recommendations, risk, earnings and profitability.

90.3% of Wolverine World Wide shares are held by institutional investors. Comparatively, 19.9% of Birkenstock shares are held by institutional investors. 1.5% of Wolverine World Wide shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Birkenstock had 3 more articles in the media than Wolverine World Wide. MarketBeat recorded 30 mentions for Birkenstock and 27 mentions for Wolverine World Wide. Wolverine World Wide's average media sentiment score of 0.78 beat Birkenstock's score of 0.45 indicating that Wolverine World Wide is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wolverine World Wide
7 Very Positive mention(s)
6 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Birkenstock
11 Very Positive mention(s)
4 Positive mention(s)
8 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Wolverine World Wide currently has a consensus price target of $23.50, suggesting a potential upside of 11.40%. Birkenstock has a consensus price target of $53.91, suggesting a potential upside of 37.04%. Given Birkenstock's stronger consensus rating and higher probable upside, analysts plainly believe Birkenstock is more favorable than Wolverine World Wide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wolverine World Wide
0 Sell rating(s)
6 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.45
Birkenstock
1 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.67

Wolverine World Wide has a beta of 1.73, indicating that its share price is 73% more volatile than the broader market. Comparatively, Birkenstock has a beta of 1.3, indicating that its share price is 30% more volatile than the broader market.

Birkenstock has higher revenue and earnings than Wolverine World Wide. Wolverine World Wide is trading at a lower price-to-earnings ratio than Birkenstock, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wolverine World Wide$1.87B0.92$95.80M$1.2417.01
Birkenstock$2.32B3.12$385.46M$2.2117.80

Birkenstock has a net margin of 14.82% compared to Wolverine World Wide's net margin of 5.55%. Wolverine World Wide's return on equity of 28.50% beat Birkenstock's return on equity.

Company Net Margins Return on Equity Return on Assets
Wolverine World Wide5.55% 28.50% 7.23%
Birkenstock 14.82%13.41%7.47%

Summary

Birkenstock beats Wolverine World Wide on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BIRK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BIRK vs. The Competition

MetricBirkenstockTextiles, Apparel & Luxury Goods IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$7.54B$11.65B$13.20B$24.30B
Dividend YieldN/A2.73%54.81%3.68%
P/E Ratio18.4325.1146.9530.85
Price / Sales3.1210.0590.56137.27
Price / Cash15.16154.4026.4032.80
Price / Book2.453.824.336.82
Net Income$385.46M$452.96M$444.06M$1.06B
7 Day Performance2.09%-1.97%-0.42%0.55%
1 Month Performance-8.32%-1.00%1.54%2.90%
1 Year Performance-20.81%19.69%0.71%19.10%

Birkenstock Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BIRK
Birkenstock
4.7803 of 5 stars
$39.34
-4.1%
$53.91
+37.0%
-18.8%$7.54B$2.32B18.438,400
ONON
ON
4.92 of 5 stars
$30.78
-20.6%
$53.84
+74.9%
-27.2%$19.62B$3.64B33.073,963
DECK
Deckers Outdoor
4.3826 of 5 stars
$94.38
-3.1%
$117.16
+24.1%
-10.5%$12.86B$5.53B13.406,000
CROX
Crocs
3.3585 of 5 stars
$134.89
-2.4%
$139.10
+3.1%
+56.8%$6.51B$4.04B11.738,010
SHOO
Steven Madden
4.6015 of 5 stars
$48.95
+0.1%
$49.75
+1.6%
+76.3%$3.59B$2.52B24.676,300

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This page (NYSE:BIRK) was last updated on 8/15/2026 by MarketBeat.com Staff.
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