Amer Sports (AS) Competitors

Amer Sports logo
$34.20 +0.08 (+0.23%)
Closing price 06/26/2026 03:59 PM Eastern
Extended Trading
$34.56 +0.36 (+1.06%)
As of 06/26/2026 07:56 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

AS vs. ONON, LULU, GIL, LEVI, and BIRK

Should you buy Amer Sports stock or one of its competitors? MarketBeat compares Amer Sports with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Amer Sports include ON (ONON), lululemon athletica (LULU), Gildan Activewear (GIL), Levi Strauss & Co. (LEVI), and Birkenstock (BIRK). These companies are all part of the "apparel" industry.

How does Amer Sports compare to ON?

ON (NYSE:ONON) and Amer Sports (NYSE:AS) are both large-cap apparel companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, valuation, dividends, institutional ownership, profitability, analyst recommendations, earnings and risk.

ON has a beta of 2.1, meaning that its stock price is 110% more volatile than the broader market. Comparatively, Amer Sports has a beta of 2.05, meaning that its stock price is 105% more volatile than the broader market.

Amer Sports has higher revenue and earnings than ON. ON is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.12B7.59$245.87M$0.9339.89
Amer Sports$6.57B2.88$427.40M$0.8042.75

ON currently has a consensus price target of $55.05, suggesting a potential upside of 48.41%. Amer Sports has a consensus price target of $48.70, suggesting a potential upside of 42.41%. Given ON's higher probable upside, equities analysts plainly believe ON is more favorable than Amer Sports.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
1 Sell rating(s)
4 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.82
Amer Sports
0 Sell rating(s)
2 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
3.00

ON has a net margin of 7.92% compared to Amer Sports' net margin of 6.50%. ON's return on equity of 15.72% beat Amer Sports' return on equity.

Company Net Margins Return on Equity Return on Assets
ON7.92% 15.72% 8.99%
Amer Sports 6.50%10.29%6.30%

In the previous week, ON had 5 more articles in the media than Amer Sports. MarketBeat recorded 11 mentions for ON and 6 mentions for Amer Sports. Amer Sports' average media sentiment score of 0.89 beat ON's score of 0.86 indicating that Amer Sports is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
5 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Amer Sports
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

36.4% of ON shares are held by institutional investors. Comparatively, 40.3% of Amer Sports shares are held by institutional investors. 68.6% of ON shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

ON beats Amer Sports on 10 of the 16 factors compared between the two stocks.

How does Amer Sports compare to lululemon athletica?

Amer Sports (NYSE:AS) and lululemon athletica (NASDAQ:LULU) are both large-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, risk, valuation, dividends, earnings, profitability, media sentiment and institutional ownership.

lululemon athletica has a net margin of 13.03% compared to Amer Sports' net margin of 6.50%. lululemon athletica's return on equity of 31.26% beat Amer Sports' return on equity.

Company Net Margins Return on Equity Return on Assets
Amer Sports6.50% 10.29% 6.30%
lululemon athletica 13.03%31.26%17.98%

40.3% of Amer Sports shares are held by institutional investors. Comparatively, 85.2% of lululemon athletica shares are held by institutional investors. 0.5% of lululemon athletica shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, lululemon athletica had 23 more articles in the media than Amer Sports. MarketBeat recorded 29 mentions for lululemon athletica and 6 mentions for Amer Sports. Amer Sports' average media sentiment score of 0.89 beat lululemon athletica's score of 0.42 indicating that Amer Sports is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amer Sports
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
lululemon athletica
12 Very Positive mention(s)
6 Positive mention(s)
4 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Neutral

Amer Sports has a beta of 2.05, indicating that its share price is 105% more volatile than the broader market. Comparatively, lululemon athletica has a beta of 0.87, indicating that its share price is 13% less volatile than the broader market.

Amer Sports currently has a consensus target price of $48.70, indicating a potential upside of 42.41%. lululemon athletica has a consensus target price of $152.88, indicating a potential upside of 30.04%. Given Amer Sports' stronger consensus rating and higher possible upside, equities analysts clearly believe Amer Sports is more favorable than lululemon athletica.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amer Sports
0 Sell rating(s)
2 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
3.00
lululemon athletica
4 Sell rating(s)
26 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.97

lululemon athletica has higher revenue and earnings than Amer Sports. lululemon athletica is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amer Sports$6.57B2.88$427.40M$0.8042.75
lululemon athletica$11.20B1.25$1.58B$12.399.49

Summary

lululemon athletica beats Amer Sports on 9 of the 17 factors compared between the two stocks.

How does Amer Sports compare to Gildan Activewear?

Amer Sports (NYSE:AS) and Gildan Activewear (NYSE:GIL) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their risk, institutional ownership, media sentiment, profitability, earnings, valuation, dividends and analyst recommendations.

Amer Sports currently has a consensus price target of $48.70, indicating a potential upside of 42.41%. Gildan Activewear has a consensus price target of $78.21, indicating a potential upside of 47.85%. Given Gildan Activewear's higher probable upside, analysts clearly believe Gildan Activewear is more favorable than Amer Sports.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amer Sports
0 Sell rating(s)
2 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
3.00
Gildan Activewear
0 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.76

Amer Sports has a net margin of 6.50% compared to Gildan Activewear's net margin of 6.10%. Gildan Activewear's return on equity of 21.38% beat Amer Sports' return on equity.

Company Net Margins Return on Equity Return on Assets
Amer Sports6.50% 10.29% 6.30%
Gildan Activewear 6.10%21.38%7.28%

In the previous week, Gildan Activewear had 8 more articles in the media than Amer Sports. MarketBeat recorded 14 mentions for Gildan Activewear and 6 mentions for Amer Sports. Amer Sports' average media sentiment score of 0.89 beat Gildan Activewear's score of 0.03 indicating that Amer Sports is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amer Sports
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Gildan Activewear
1 Very Positive mention(s)
1 Positive mention(s)
12 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Amer Sports has a beta of 2.05, suggesting that its stock price is 105% more volatile than the broader market. Comparatively, Gildan Activewear has a beta of 1.08, suggesting that its stock price is 8% more volatile than the broader market.

Amer Sports has higher revenue and earnings than Gildan Activewear. Gildan Activewear is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amer Sports$6.57B2.88$427.40M$0.8042.75
Gildan Activewear$3.62B2.71$398.88M$1.7031.12

40.3% of Amer Sports shares are owned by institutional investors. Comparatively, 82.8% of Gildan Activewear shares are owned by institutional investors. 2.0% of Gildan Activewear shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Amer Sports beats Gildan Activewear on 9 of the 16 factors compared between the two stocks.

How does Amer Sports compare to Levi Strauss & Co.?

Levi Strauss & Co. (NYSE:LEVI) and Amer Sports (NYSE:AS) are both apparel companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, dividends, valuation, institutional ownership and media sentiment.

Levi Strauss & Co. currently has a consensus target price of $26.79, indicating a potential upside of 8.77%. Amer Sports has a consensus target price of $48.70, indicating a potential upside of 42.41%. Given Amer Sports' stronger consensus rating and higher possible upside, analysts plainly believe Amer Sports is more favorable than Levi Strauss & Co..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Levi Strauss & Co.
0 Sell rating(s)
3 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.81
Amer Sports
0 Sell rating(s)
2 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
3.00

Levi Strauss & Co. has a beta of 1.34, indicating that its stock price is 34% more volatile than the broader market. Comparatively, Amer Sports has a beta of 2.05, indicating that its stock price is 105% more volatile than the broader market.

Levi Strauss & Co. has higher earnings, but lower revenue than Amer Sports. Levi Strauss & Co. is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Levi Strauss & Co.$6.28B1.51$578.10M$1.5715.69
Amer Sports$6.57B2.88$427.40M$0.8042.75

Levi Strauss & Co. has a net margin of 9.52% compared to Amer Sports' net margin of 6.50%. Levi Strauss & Co.'s return on equity of 25.35% beat Amer Sports' return on equity.

Company Net Margins Return on Equity Return on Assets
Levi Strauss & Co.9.52% 25.35% 8.32%
Amer Sports 6.50%10.29%6.30%

In the previous week, Levi Strauss & Co. and Levi Strauss & Co. both had 6 articles in the media. Amer Sports' average media sentiment score of 0.89 beat Levi Strauss & Co.'s score of 0.28 indicating that Amer Sports is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Levi Strauss & Co.
1 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Amer Sports
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

69.1% of Levi Strauss & Co. shares are held by institutional investors. Comparatively, 40.3% of Amer Sports shares are held by institutional investors. 1.1% of Levi Strauss & Co. shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Amer Sports beats Levi Strauss & Co. on 8 of the 15 factors compared between the two stocks.

How does Amer Sports compare to Birkenstock?

Birkenstock (NYSE:BIRK) and Amer Sports (NYSE:AS) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, risk, valuation, profitability, media sentiment, institutional ownership and dividends.

Birkenstock has a beta of 1.25, meaning that its stock price is 25% more volatile than the broader market. Comparatively, Amer Sports has a beta of 2.05, meaning that its stock price is 105% more volatile than the broader market.

Amer Sports has higher revenue and earnings than Birkenstock. Birkenstock is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Birkenstock$2.18B3.77$385.46M$2.2120.22
Amer Sports$6.57B2.88$427.40M$0.8042.75

19.9% of Birkenstock shares are owned by institutional investors. Comparatively, 40.3% of Amer Sports shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Amer Sports had 1 more articles in the media than Birkenstock. MarketBeat recorded 6 mentions for Amer Sports and 5 mentions for Birkenstock. Amer Sports' average media sentiment score of 0.89 beat Birkenstock's score of 0.40 indicating that Amer Sports is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Birkenstock
1 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Amer Sports
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Birkenstock has a net margin of 16.26% compared to Amer Sports' net margin of 6.50%. Birkenstock's return on equity of 12.95% beat Amer Sports' return on equity.

Company Net Margins Return on Equity Return on Assets
Birkenstock16.26% 12.95% 7.15%
Amer Sports 6.50%10.29%6.30%

Birkenstock currently has a consensus price target of $53.68, indicating a potential upside of 20.11%. Amer Sports has a consensus price target of $48.70, indicating a potential upside of 42.41%. Given Amer Sports' stronger consensus rating and higher probable upside, analysts plainly believe Amer Sports is more favorable than Birkenstock.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Birkenstock
1 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.69
Amer Sports
0 Sell rating(s)
2 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
3.00

Summary

Amer Sports beats Birkenstock on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AS vs. The Competition

MetricAmer SportsLEISURE&REC PRD IndustryDiscretionary SectorNYSE Exchange
Market Cap$18.90B$2.40B$7.15B$23.23B
Dividend YieldN/A2.17%3.08%4.10%
P/E Ratio42.7537.2020.7731.64
Price / Sales2.881.194.07109.21
Price / Cash20.3416.4315.2624.58
Price / Book3.252.563.784.74
Net Income$427.40M$37.04M$247.00M$1.07B
7 Day Performance-7.06%-1.15%-0.27%0.99%
1 Month Performance-6.98%-0.36%-0.13%0.86%
1 Year Performance-13.18%-3.30%3.90%25.19%

Amer Sports Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AS
Amer Sports
4.4812 of 5 stars
$34.20
+0.2%
$48.70
+42.4%
-9.6%$18.90B$6.57B42.7515,400
ONON
ON
4.9796 of 5 stars
$36.17
-7.0%
$55.05
+52.2%
-28.0%$24.81B$3.64B38.903,963
LULU
lululemon athletica
4.3914 of 5 stars
$105.43
-5.7%
$152.88
+45.0%
-49.2%$13.26B$11.10B8.5139,000
GIL
Gildan Activewear
4.6809 of 5 stars
$52.16
+0.5%
$78.21
+49.9%
+9.4%$9.61B$3.62B30.6880,000
LEVI
Levi Strauss & Co.
4.5014 of 5 stars
$23.60
-0.4%
$26.79
+13.5%
+34.9%$9.11B$6.28B15.0319,000

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This page (NYSE:AS) was last updated on 6/27/2026 by MarketBeat.com Staff.
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