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Amer Sports (AS) Competitors

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$34.18 -0.31 (-0.89%)
Closing price 06/5/2026 03:59 PM Eastern
Extended Trading
$33.80 -0.38 (-1.11%)
As of 06/5/2026 07:56 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

AS vs. ONON, LULU, GIL, LEVI, and BIRK

Should you buy Amer Sports stock or one of its competitors? MarketBeat compares Amer Sports with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Amer Sports include ON (ONON), lululemon athletica (LULU), Gildan Activewear (GIL), Levi Strauss & Co. (LEVI), and Birkenstock (BIRK). These companies are all part of the "apparel" industry.

How does Amer Sports compare to ON?

ON (NYSE:ONON) and Amer Sports (NYSE:AS) are both large-cap apparel companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, media sentiment, earnings, institutional ownership, risk, analyst recommendations and valuation.

ON has a beta of 2.1, meaning that its stock price is 110% more volatile than the broader market. Comparatively, Amer Sports has a beta of 2.05, meaning that its stock price is 105% more volatile than the broader market.

ON has a net margin of 7.92% compared to Amer Sports' net margin of 6.50%. ON's return on equity of 15.72% beat Amer Sports' return on equity.

Company Net Margins Return on Equity Return on Assets
ON7.92% 15.72% 8.99%
Amer Sports 6.50%10.29%6.30%

In the previous week, Amer Sports had 4 more articles in the media than ON. MarketBeat recorded 12 mentions for Amer Sports and 8 mentions for ON. ON's average media sentiment score of 0.83 beat Amer Sports' score of 0.41 indicating that ON is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ON
4 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Amer Sports
7 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

36.4% of ON shares are held by institutional investors. Comparatively, 40.3% of Amer Sports shares are held by institutional investors. 68.6% of ON shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Amer Sports has higher revenue and earnings than ON. ON is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ON$3.64B6.52$245.87M$0.9339.97
Amer Sports$6.57B2.88$427.40M$0.8042.73

ON currently has a consensus target price of $55.05, suggesting a potential upside of 48.09%. Amer Sports has a consensus target price of $48.19, suggesting a potential upside of 40.98%. Given ON's higher possible upside, equities research analysts clearly believe ON is more favorable than Amer Sports.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ON
1 Sell rating(s)
4 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.82
Amer Sports
0 Sell rating(s)
2 Hold rating(s)
14 Buy rating(s)
2 Strong Buy rating(s)
3.00

Summary

ON beats Amer Sports on 10 of the 16 factors compared between the two stocks.

How does Amer Sports compare to lululemon athletica?

Amer Sports (NYSE:AS) and lululemon athletica (NASDAQ:LULU) are both large-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, profitability, institutional ownership, analyst recommendations, earnings and valuation.

Amer Sports currently has a consensus target price of $48.19, suggesting a potential upside of 40.98%. lululemon athletica has a consensus target price of $165.13, suggesting a potential upside of 44.56%. Given lululemon athletica's higher possible upside, analysts clearly believe lululemon athletica is more favorable than Amer Sports.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amer Sports
0 Sell rating(s)
2 Hold rating(s)
14 Buy rating(s)
2 Strong Buy rating(s)
3.00
lululemon athletica
3 Sell rating(s)
29 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.00

Amer Sports has a beta of 2.05, indicating that its share price is 105% more volatile than the broader market. Comparatively, lululemon athletica has a beta of 0.87, indicating that its share price is 13% less volatile than the broader market.

lululemon athletica has higher revenue and earnings than Amer Sports. lululemon athletica is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amer Sports$6.57B2.88$427.40M$0.8042.73
lululemon athletica$11.10B1.24$1.58B$13.308.59

lululemon athletica has a net margin of 13.03% compared to Amer Sports' net margin of 6.50%. lululemon athletica's return on equity of 31.61% beat Amer Sports' return on equity.

Company Net Margins Return on Equity Return on Assets
Amer Sports6.50% 10.29% 6.30%
lululemon athletica 13.03%31.61%18.30%

In the previous week, lululemon athletica had 110 more articles in the media than Amer Sports. MarketBeat recorded 122 mentions for lululemon athletica and 12 mentions for Amer Sports. Amer Sports' average media sentiment score of 0.41 beat lululemon athletica's score of 0.05 indicating that Amer Sports is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amer Sports
7 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
lululemon athletica
22 Very Positive mention(s)
13 Positive mention(s)
18 Neutral mention(s)
41 Negative mention(s)
6 Very Negative mention(s)
Neutral

40.3% of Amer Sports shares are owned by institutional investors. Comparatively, 85.2% of lululemon athletica shares are owned by institutional investors. 0.5% of lululemon athletica shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

lululemon athletica beats Amer Sports on 10 of the 17 factors compared between the two stocks.

How does Amer Sports compare to Gildan Activewear?

Amer Sports (NYSE:AS) and Gildan Activewear (NYSE:GIL) are both large-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, earnings, media sentiment, analyst recommendations, institutional ownership, profitability, valuation and risk.

Amer Sports has a beta of 2.05, suggesting that its stock price is 105% more volatile than the broader market. Comparatively, Gildan Activewear has a beta of 1.08, suggesting that its stock price is 8% more volatile than the broader market.

Amer Sports presently has a consensus price target of $48.19, suggesting a potential upside of 40.98%. Gildan Activewear has a consensus price target of $79.77, suggesting a potential upside of 38.27%. Given Amer Sports' stronger consensus rating and higher probable upside, equities research analysts clearly believe Amer Sports is more favorable than Gildan Activewear.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amer Sports
0 Sell rating(s)
2 Hold rating(s)
14 Buy rating(s)
2 Strong Buy rating(s)
3.00
Gildan Activewear
0 Sell rating(s)
4 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.75

Amer Sports has a net margin of 6.50% compared to Gildan Activewear's net margin of 6.10%. Gildan Activewear's return on equity of 21.38% beat Amer Sports' return on equity.

Company Net Margins Return on Equity Return on Assets
Amer Sports6.50% 10.29% 6.30%
Gildan Activewear 6.10%21.38%7.28%

In the previous week, Amer Sports had 11 more articles in the media than Gildan Activewear. MarketBeat recorded 12 mentions for Amer Sports and 1 mentions for Gildan Activewear. Amer Sports' average media sentiment score of 0.41 beat Gildan Activewear's score of 0.00 indicating that Amer Sports is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amer Sports
7 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Gildan Activewear
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

40.3% of Amer Sports shares are held by institutional investors. Comparatively, 82.8% of Gildan Activewear shares are held by institutional investors. 2.0% of Gildan Activewear shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Amer Sports has higher revenue and earnings than Gildan Activewear. Gildan Activewear is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amer Sports$6.57B2.88$427.40M$0.8042.73
Gildan Activewear$4.07B2.62$398.88M$1.7033.93

Summary

Amer Sports beats Gildan Activewear on 12 of the 17 factors compared between the two stocks.

How does Amer Sports compare to Levi Strauss & Co.?

Levi Strauss & Co. (NYSE:LEVI) and Amer Sports (NYSE:AS) are both apparel companies, but which is the better investment? We will contrast the two companies based on the strength of their risk, dividends, profitability, media sentiment, valuation, institutional ownership, analyst recommendations and earnings.

69.1% of Levi Strauss & Co. shares are owned by institutional investors. Comparatively, 40.3% of Amer Sports shares are owned by institutional investors. 1.1% of Levi Strauss & Co. shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Levi Strauss & Co. has a beta of 1.34, indicating that its stock price is 34% more volatile than the broader market. Comparatively, Amer Sports has a beta of 2.05, indicating that its stock price is 105% more volatile than the broader market.

In the previous week, Amer Sports had 7 more articles in the media than Levi Strauss & Co.. MarketBeat recorded 12 mentions for Amer Sports and 5 mentions for Levi Strauss & Co.. Levi Strauss & Co.'s average media sentiment score of 0.82 beat Amer Sports' score of 0.41 indicating that Levi Strauss & Co. is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Levi Strauss & Co.
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Amer Sports
7 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Levi Strauss & Co. has a net margin of 9.52% compared to Amer Sports' net margin of 6.50%. Levi Strauss & Co.'s return on equity of 25.35% beat Amer Sports' return on equity.

Company Net Margins Return on Equity Return on Assets
Levi Strauss & Co.9.52% 25.35% 8.32%
Amer Sports 6.50%10.29%6.30%

Levi Strauss & Co. has higher earnings, but lower revenue than Amer Sports. Levi Strauss & Co. is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Levi Strauss & Co.$6.28B1.38$578.10M$1.5714.38
Amer Sports$6.57B2.88$427.40M$0.8042.73

Levi Strauss & Co. presently has a consensus target price of $26.79, suggesting a potential upside of 18.68%. Amer Sports has a consensus target price of $48.19, suggesting a potential upside of 40.98%. Given Amer Sports' stronger consensus rating and higher possible upside, analysts plainly believe Amer Sports is more favorable than Levi Strauss & Co..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Levi Strauss & Co.
0 Sell rating(s)
3 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.81
Amer Sports
0 Sell rating(s)
2 Hold rating(s)
14 Buy rating(s)
2 Strong Buy rating(s)
3.00

Summary

Amer Sports beats Levi Strauss & Co. on 9 of the 17 factors compared between the two stocks.

How does Amer Sports compare to Birkenstock?

Amer Sports (NYSE:AS) and Birkenstock (NYSE:BIRK) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their media sentiment, risk, earnings, institutional ownership, dividends, analyst recommendations, valuation and profitability.

Amer Sports has a beta of 2.05, indicating that its stock price is 105% more volatile than the broader market. Comparatively, Birkenstock has a beta of 1.25, indicating that its stock price is 25% more volatile than the broader market.

40.3% of Amer Sports shares are held by institutional investors. Comparatively, 19.9% of Birkenstock shares are held by institutional investors. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Amer Sports has higher revenue and earnings than Birkenstock. Birkenstock is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amer Sports$6.57B2.88$427.40M$0.8042.73
Birkenstock$2.18B3.56$385.46M$2.2119.10

In the previous week, Amer Sports had 6 more articles in the media than Birkenstock. MarketBeat recorded 12 mentions for Amer Sports and 6 mentions for Birkenstock. Birkenstock's average media sentiment score of 0.54 beat Amer Sports' score of 0.41 indicating that Birkenstock is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amer Sports
7 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Birkenstock
1 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Amer Sports currently has a consensus price target of $48.19, suggesting a potential upside of 40.98%. Birkenstock has a consensus price target of $53.68, suggesting a potential upside of 27.19%. Given Amer Sports' stronger consensus rating and higher probable upside, equities analysts plainly believe Amer Sports is more favorable than Birkenstock.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amer Sports
0 Sell rating(s)
2 Hold rating(s)
14 Buy rating(s)
2 Strong Buy rating(s)
3.00
Birkenstock
1 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.69

Birkenstock has a net margin of 16.26% compared to Amer Sports' net margin of 6.50%. Birkenstock's return on equity of 12.95% beat Amer Sports' return on equity.

Company Net Margins Return on Equity Return on Assets
Amer Sports6.50% 10.29% 6.30%
Birkenstock 16.26%12.95%7.15%

Summary

Amer Sports beats Birkenstock on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AS vs. The Competition

MetricAmer SportsLEISURE&REC PRD IndustryDiscretionary SectorNYSE Exchange
Market Cap$19.10B$2.28B$7.23B$23.35B
Dividend YieldN/A2.29%2.93%4.08%
P/E Ratio42.7335.6420.2630.26
Price / Sales2.881.123.7413.19
Price / Cash20.5615.5614.9024.41
Price / Book3.252.363.624.63
Net Income$427.40M$36.85M$248.11M$1.07B
7 Day Performance-3.84%-4.27%-2.47%-1.66%
1 Month Performance-8.16%-4.52%-1.05%-1.68%
1 Year Performance-8.92%-7.62%14.73%21.33%

Amer Sports Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AS
Amer Sports
4.2768 of 5 stars
$34.18
-0.9%
$48.19
+41.0%
-8.5%$19.10B$6.57B42.7315,400
ONON
ON
4.9426 of 5 stars
$39.73
-0.2%
$55.05
+38.6%
-34.7%$25.40B$3.64B42.723,963
LULU
lululemon athletica
4.6432 of 5 stars
$127.18
flat
$201.66
+58.6%
-65.5%$15.35B$11.10B9.5639,000
GIL
Gildan Activewear
4.0987 of 5 stars
$58.11
-0.1%
$79.77
+37.3%
+21.1%$10.77B$3.62B34.1880,000
LEVI
Levi Strauss & Co.
4.5891 of 5 stars
$22.04
+0.1%
$26.69
+21.1%
+30.7%$8.47B$6.28B14.0419,000

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This page (NYSE:AS) was last updated on 6/6/2026 by MarketBeat.com Staff.
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