Amer Sports (AS) Competitors

$32.83 -0.50 (-1.50%)

Closing price 05/15/2026 03:59 PM Eastern

Extended Trading

$33.41 +0.58 (+1.78%)

As of 05/15/2026 07:56 PM Eastern

AS vs. ONON, LULU, GIL, LEVI, and BIRK

Should you buy Amer Sports stock or one of its competitors? MarketBeat compares Amer Sports with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Amer Sports include ON (ONON), lululemon athletica (LULU), Gildan Activewear (GIL), Levi Strauss & Co. (LEVI), and Birkenstock (BIRK). These companies are all part of the "apparel" industry.

How does Amer Sports compare to ON?

ON (NYSE:ONON) and Amer Sports (NYSE:AS) are both large-cap apparel companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, media sentiment, risk, institutional ownership, profitability, analyst recommendations, valuation and dividends.

36.4% of ON shares are owned by institutional investors. Comparatively, 40.3% of Amer Sports shares are owned by institutional investors. 68.6% of ON shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, ON had 33 more articles in the media than Amer Sports. MarketBeat recorded 39 mentions for ON and 6 mentions for Amer Sports. Amer Sports' average media sentiment score of 0.42 beat ON's score of 0.41 indicating that Amer Sports is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ON	9 Very Positive mention(s)	7 Positive mention(s)	10 Neutral mention(s)	4 Negative mention(s)	0 Very Negative mention(s)	Neutral
Amer Sports	0 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

ON currently has a consensus price target of $55.05, suggesting a potential upside of 47.94%. Amer Sports has a consensus price target of $47.18, suggesting a potential upside of 43.72%. Given ON's higher probable upside, analysts plainly believe ON is more favorable than Amer Sports.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ON	1 Sell rating(s)	4 Hold rating(s)	15 Buy rating(s)	2 Strong Buy rating(s)	2.82
Amer Sports	0 Sell rating(s)	2 Hold rating(s)	15 Buy rating(s)	2 Strong Buy rating(s)	3.00

Amer Sports has higher revenue and earnings than ON. ON is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ON	$3.64B	6.53	$245.87M	$0.93	40.01
Amer Sports	$6.57B	2.77	$427.40M	$0.75	43.77

ON has a net margin of 7.92% compared to Amer Sports' net margin of 6.51%. ON's return on equity of 15.72% beat Amer Sports' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ON	7.92%	15.72%	8.99%
Amer Sports	6.51%	9.74%	5.80%

ON has a beta of 2.09, suggesting that its stock price is 109% more volatile than the broader market. Comparatively, Amer Sports has a beta of 2.16, suggesting that its stock price is 116% more volatile than the broader market.

Summary

ON beats Amer Sports on 8 of the 15 factors compared between the two stocks.

How does Amer Sports compare to lululemon athletica?

lululemon athletica (NASDAQ:LULU) and Amer Sports (NYSE:AS) are both large-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, valuation, risk, institutional ownership, media sentiment, earnings, analyst recommendations and dividends.

lululemon athletica presently has a consensus target price of $203.80, suggesting a potential upside of 71.06%. Amer Sports has a consensus target price of $47.18, suggesting a potential upside of 43.72%. Given lululemon athletica's higher possible upside, analysts clearly believe lululemon athletica is more favorable than Amer Sports.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
lululemon athletica	2 Sell rating(s)	28 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.06
Amer Sports	0 Sell rating(s)	2 Hold rating(s)	15 Buy rating(s)	2 Strong Buy rating(s)	3.00

85.2% of lululemon athletica shares are held by institutional investors. Comparatively, 40.3% of Amer Sports shares are held by institutional investors. 0.5% of lululemon athletica shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

lululemon athletica has a net margin of 14.22% compared to Amer Sports' net margin of 6.51%. lululemon athletica's return on equity of 34.82% beat Amer Sports' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
lululemon athletica	14.22%	34.82%	20.14%
Amer Sports	6.51%	9.74%	5.80%

lululemon athletica has a beta of 0.9, suggesting that its stock price is 10% less volatile than the broader market. Comparatively, Amer Sports has a beta of 2.16, suggesting that its stock price is 116% more volatile than the broader market.

In the previous week, lululemon athletica had 12 more articles in the media than Amer Sports. MarketBeat recorded 18 mentions for lululemon athletica and 6 mentions for Amer Sports. lululemon athletica's average media sentiment score of 0.65 beat Amer Sports' score of 0.42 indicating that lululemon athletica is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
lululemon athletica	6 Very Positive mention(s)	8 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Positive
Amer Sports	0 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

lululemon athletica has higher revenue and earnings than Amer Sports. lululemon athletica is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
lululemon athletica	$11.10B	1.30	$1.58B	$13.30	8.96
Amer Sports	$6.57B	2.77	$427.40M	$0.75	43.77

Summary

lululemon athletica beats Amer Sports on 11 of the 17 factors compared between the two stocks.

How does Amer Sports compare to Gildan Activewear?

Amer Sports (NYSE:AS) and Gildan Activewear (NYSE:GIL) are both large-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, media sentiment, profitability, valuation, institutional ownership, dividends, risk and analyst recommendations.

Amer Sports has higher revenue and earnings than Gildan Activewear. Gildan Activewear is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Amer Sports	$6.57B	2.77	$427.40M	$0.75	43.77
Gildan Activewear	$3.62B	2.89	$398.88M	$1.70	33.20

Amer Sports has a net margin of 6.51% compared to Gildan Activewear's net margin of 6.10%. Gildan Activewear's return on equity of 21.38% beat Amer Sports' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Amer Sports	6.51%	9.74%	5.80%
Gildan Activewear	6.10%	21.38%	7.28%

Amer Sports has a beta of 2.16, meaning that its stock price is 116% more volatile than the broader market. Comparatively, Gildan Activewear has a beta of 1.1, meaning that its stock price is 10% more volatile than the broader market.

Amer Sports currently has a consensus target price of $47.18, suggesting a potential upside of 43.72%. Gildan Activewear has a consensus target price of $79.77, suggesting a potential upside of 41.33%. Given Amer Sports' stronger consensus rating and higher probable upside, analysts plainly believe Amer Sports is more favorable than Gildan Activewear.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Amer Sports	0 Sell rating(s)	2 Hold rating(s)	15 Buy rating(s)	2 Strong Buy rating(s)	3.00
Gildan Activewear	0 Sell rating(s)	4 Hold rating(s)	12 Buy rating(s)	0 Strong Buy rating(s)	2.75

40.3% of Amer Sports shares are held by institutional investors. Comparatively, 82.8% of Gildan Activewear shares are held by institutional investors. 2.0% of Gildan Activewear shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Amer Sports had 1 more articles in the media than Gildan Activewear. MarketBeat recorded 6 mentions for Amer Sports and 5 mentions for Gildan Activewear. Gildan Activewear's average media sentiment score of 0.93 beat Amer Sports' score of 0.42 indicating that Gildan Activewear is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Amer Sports	0 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Gildan Activewear	2 Very Positive mention(s)	3 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Amer Sports beats Gildan Activewear on 10 of the 17 factors compared between the two stocks.

How does Amer Sports compare to Levi Strauss & Co.?

Levi Strauss & Co. (NYSE:LEVI) and Amer Sports (NYSE:AS) are both apparel companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, risk, media sentiment, earnings and valuation.

In the previous week, Levi Strauss & Co. had 1 more articles in the media than Amer Sports. MarketBeat recorded 7 mentions for Levi Strauss & Co. and 6 mentions for Amer Sports. Levi Strauss & Co.'s average media sentiment score of 0.60 beat Amer Sports' score of 0.42 indicating that Levi Strauss & Co. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Levi Strauss & Co.	2 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Amer Sports	0 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Levi Strauss & Co. has higher earnings, but lower revenue than Amer Sports. Levi Strauss & Co. is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Levi Strauss & Co.	$6.28B	1.28	$578.10M	$1.57	13.37
Amer Sports	$6.57B	2.77	$427.40M	$0.75	43.77

Levi Strauss & Co. has a beta of 1.35, meaning that its stock price is 35% more volatile than the broader market. Comparatively, Amer Sports has a beta of 2.16, meaning that its stock price is 116% more volatile than the broader market.

Levi Strauss & Co. has a net margin of 9.52% compared to Amer Sports' net margin of 6.51%. Levi Strauss & Co.'s return on equity of 25.35% beat Amer Sports' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Levi Strauss & Co.	9.52%	25.35%	8.32%
Amer Sports	6.51%	9.74%	5.80%

Levi Strauss & Co. presently has a consensus target price of $26.69, indicating a potential upside of 27.20%. Amer Sports has a consensus target price of $47.18, indicating a potential upside of 43.72%. Given Amer Sports' stronger consensus rating and higher possible upside, analysts plainly believe Amer Sports is more favorable than Levi Strauss & Co..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Levi Strauss & Co.	0 Sell rating(s)	3 Hold rating(s)	12 Buy rating(s)	0 Strong Buy rating(s)	2.80
Amer Sports	0 Sell rating(s)	2 Hold rating(s)	15 Buy rating(s)	2 Strong Buy rating(s)	3.00

69.1% of Levi Strauss & Co. shares are owned by institutional investors. Comparatively, 40.3% of Amer Sports shares are owned by institutional investors. 1.1% of Levi Strauss & Co. shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Levi Strauss & Co. beats Amer Sports on 9 of the 17 factors compared between the two stocks.

How does Amer Sports compare to Birkenstock?

Amer Sports (NYSE:AS) and Birkenstock (NYSE:BIRK) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, media sentiment, earnings, analyst recommendations, valuation, risk, dividends and institutional ownership.

Birkenstock has a net margin of 16.26% compared to Amer Sports' net margin of 6.51%. Birkenstock's return on equity of 12.95% beat Amer Sports' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Amer Sports	6.51%	9.74%	5.80%
Birkenstock	16.26%	12.95%	7.15%

Amer Sports has a beta of 2.16, meaning that its stock price is 116% more volatile than the broader market. Comparatively, Birkenstock has a beta of 1.15, meaning that its stock price is 15% more volatile than the broader market.

40.3% of Amer Sports shares are owned by institutional investors. Comparatively, 19.9% of Birkenstock shares are owned by institutional investors. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Amer Sports has higher revenue and earnings than Birkenstock. Birkenstock is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Amer Sports	$6.57B	2.77	$427.40M	$0.75	43.77
Birkenstock	$2.18B	2.63	$385.46M	$2.21	14.12

Amer Sports currently has a consensus target price of $47.18, indicating a potential upside of 43.72%. Birkenstock has a consensus target price of $55.20, indicating a potential upside of 76.93%. Given Birkenstock's higher possible upside, analysts clearly believe Birkenstock is more favorable than Amer Sports.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Amer Sports	0 Sell rating(s)	2 Hold rating(s)	15 Buy rating(s)	2 Strong Buy rating(s)	3.00
Birkenstock	0 Sell rating(s)	3 Hold rating(s)	14 Buy rating(s)	0 Strong Buy rating(s)	2.82

In the previous week, Birkenstock had 18 more articles in the media than Amer Sports. MarketBeat recorded 24 mentions for Birkenstock and 6 mentions for Amer Sports. Amer Sports' average media sentiment score of 0.42 beat Birkenstock's score of -0.06 indicating that Amer Sports is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Amer Sports	0 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Birkenstock	2 Very Positive mention(s)	4 Positive mention(s)	4 Neutral mention(s)	9 Negative mention(s)	1 Very Negative mention(s)	Neutral

Summary

Amer Sports beats Birkenstock on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

AS vs. The Competition

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Metric	Amer Sports	LEISURE&REC PRD Industry	Discretionary Sector	NYSE Exchange
Market Cap	$18.46B	$2.15B	$7.10B	$23.03B
Dividend Yield	N/A	2.77%	2.94%	4.09%
P/E Ratio	43.77	34.17	17.69	29.73
Price / Sales	2.77	1.09	3.58	23.94
Price / Cash	19.87	15.30	14.63	25.31
Price / Book	3.12	2.19	3.62	4.60
Net Income	$427.40M	$35.94M	$246.24M	$1.06B
7 Day Performance	-8.73%	-5.90%	-0.26%	-2.26%
1 Month Performance	-8.80%	-4.79%	10.32%	-0.36%
1 Year Performance	5.36%	-8.91%	13.10%	21.82%

Amer Sports Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
AS Amer Sports	4.7743 of 5 stars	$32.83 -1.5%	$47.18 +43.7%	+6.5%	$18.46B	$6.57B	43.77	15,400	News Coverage Upcoming Earnings Analyst Forecast
ONON ON	4.966 of 5 stars	$34.29 -0.7%	$58.40 +70.3%	-38.3%	$22.04B	$3.64B	47.63	3,963	Analyst Forecast Insider Trade
LULU lululemon athletica	4.6898 of 5 stars	$128.98 -3.4%	$205.34 +59.2%	-62.6%	$16.13B	$11.10B	9.70	39,000
GIL Gildan Activewear	4.6781 of 5 stars	$58.05 -5.6%	$79.77 +37.4%	+14.5%	$11.39B	$3.62B	34.14	80,000
LEVI Levi Strauss & Co.	4.8457 of 5 stars	$22.10 -0.8%	$26.69 +20.8%	+19.4%	$8.57B	$6.28B	14.08	19,000

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This page (NYSE:AS) was last updated on 5/16/2026 by MarketBeat.com Staff.

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Amer Sports (AS) Competitors

AS vs. ONON, LULU, GIL, LEVI, and BIRK

How does Amer Sports compare to ON?

Summary

How does Amer Sports compare to lululemon athletica?

Summary

How does Amer Sports compare to Gildan Activewear?

Summary

How does Amer Sports compare to Levi Strauss & Co.?

Summary

How does Amer Sports compare to Birkenstock?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

AS vs. The Competition

Amer Sports Competitors List

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Amer Sports (AS) Competitors

AS vs. ONON, LULU, GIL, LEVI, and BIRK

How does Amer Sports compare to ON?

Do institutionals & insiders have more ownership in ONON or AS?

Does the media prefer ONON or AS?

Do analysts recommend ONON or AS?

Which has stronger earnings & valuation, ONON or AS?

Is ONON or AS more profitable?

Which has more volatility and risk, ONON or AS?

Summary

How does Amer Sports compare to lululemon athletica?

Do analysts rate LULU or AS?

Do institutionals and insiders have more ownership in LULU or AS?

Is LULU or AS more profitable?

Which has more risk and volatility, LULU or AS?

Does the media refer more to LULU or AS?

Which has better valuation and earnings, LULU or AS?

Summary

How does Amer Sports compare to Gildan Activewear?

Which has higher valuation and earnings, AS or GIL?

Is AS or GIL more profitable?

Which has more volatility and risk, AS or GIL?

Do analysts prefer AS or GIL?

Do insiders & institutionals have more ownership in AS or GIL?

Does the media favor AS or GIL?

Summary

How does Amer Sports compare to Levi Strauss & Co.?

Does the media refer more to LEVI or AS?

Which has stronger valuation & earnings, LEVI or AS?

Which has more risk & volatility, LEVI or AS?

Is LEVI or AS more profitable?

Do analysts prefer LEVI or AS?

Do insiders & institutionals believe in LEVI or AS?

Summary

How does Amer Sports compare to Birkenstock?

Is AS or BIRK more profitable?

Which has more volatility & risk, AS or BIRK?

Do institutionals & insiders have more ownership in AS or BIRK?

Which has preferable earnings and valuation, AS or BIRK?

Do analysts recommend AS or BIRK?

Does the media prefer AS or BIRK?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

AS vs. The Competition

Amer Sports Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools