SLF vs. PUK, PRU, MFC, CRBG, AEG, RGA, MET, PRI, VICI, and VTMX
Should you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Prudential (PUK), Prudential Financial (PRU), Manulife Financial (MFC), Corebridge Financial (CRBG), Aegon (AEG), Reinsurance Group of America (RGA), MetLife (MET), Primerica (PRI), VICI Properties (VICI), and Corporación Inmobiliaria Vesta (VTMX). These companies are all part of the "finance" sector.
Prudential (NYSE:PUK) and Sun Life Financial (NYSE:SLF) are both large-cap finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, community ranking, dividends, profitability, earnings, media sentiment, valuation and risk.
Sun Life Financial has a consensus target price of $77.00, indicating a potential upside of 49.02%. Given Prudential's stronger consensus rating and higher probable upside, analysts clearly believe Sun Life Financial is more favorable than Prudential.
Sun Life Financial received 37 more outperform votes than Prudential when rated by MarketBeat users. However, 62.67% of users gave Prudential an outperform vote while only 62.36% of users gave Sun Life Financial an outperform vote.
Prudential has a beta of 1.29, meaning that its share price is 29% more volatile than the S&P 500. Comparatively, Sun Life Financial has a beta of 1.01, meaning that its share price is 1% more volatile than the S&P 500.
In the previous week, Sun Life Financial had 12 more articles in the media than Prudential. MarketBeat recorded 14 mentions for Sun Life Financial and 2 mentions for Prudential. Prudential's average media sentiment score of 0.73 beat Sun Life Financial's score of 0.47 indicating that Sun Life Financial is being referred to more favorably in the news media.
Prudential pays an annual dividend of $0.57 per share and has a dividend yield of 3.1%. Sun Life Financial pays an annual dividend of $2.32 per share and has a dividend yield of 4.5%. Sun Life Financial pays out 59.8% of its earnings in the form of a dividend. Prudential has increased its dividend for 1 consecutive years and Sun Life Financial has increased its dividend for 4 consecutive years. Sun Life Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Sun Life Financial has higher revenue and earnings than Prudential.
1.9% of Prudential shares are held by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are held by institutional investors. 0.1% of Prudential shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Sun Life Financial has a net margin of 7.79% compared to Sun Life Financial's net margin of 0.00%. Prudential's return on equity of 17.30% beat Sun Life Financial's return on equity.
Summary
Sun Life Financial beats Prudential on 14 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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