Under Armour, Inc. is a global designer, marketer and distributor of branded performance apparel, footwear and accessories. The company’s product portfolio spans a wide range of athletic categories, including running, training, basketball, outdoor and golf, with specialized lines for men, women and youth. Under Armour emphasizes innovative fabrics and technologies designed to enhance athletic performance, such as moisture-wicking HeatGear®, cold-weather ColdGear® and UV-protective UA Tech™ materials.
The company was founded in 1996 by former University of Maryland football captain Kevin Plank, who sought to create a superior moisture-wicking T-shirt to keep athletes cool and dry. Under Armour went public in 2005 and has since expanded its offerings to include performance footwear (launched in 2006), connected fitness devices and digital training platforms. Kevin Plank served as chief executive officer until 2019, laying the foundation for a diversified brand recognized for its focus on both style and function.
Under Armour distributes products globally through a mix of wholesale channels, direct-to-consumer platforms and international licensing partners. Headquartered in Baltimore, Maryland, the company operates brand houses, factory houses and flagship stores in key markets across North America, Europe, the Middle East, Africa and the Asia-Pacific region. Under Armour continues to invest in supply chain enhancements, product innovation and digital experiences to support its mission of empowering athletes everywhere.
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