HONE vs. HTLF, IBTX, OFG, MBIN, FBK, TFIN, RNST, BANR, LKFN, and LOB
Should you be buying HarborOne Bancorp stock or one of its competitors? The main competitors of HarborOne Bancorp include Heartland Financial USA (HTLF), Independent Bank Group (IBTX), OFG Bancorp (OFG), Merchants Bancorp (MBIN), FB Financial (FBK), Triumph Financial (TFIN), Renasant (RNST), Banner (BANR), Lakeland Financial (LKFN), and Live Oak Bancshares (LOB). These companies are all part of the "state commercial banks" industry.
Heartland Financial USA (NASDAQ:HTLF) and HarborOne Bancorp (NASDAQ:HONE) are both small-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, dividends, valuation, media sentiment, analyst recommendations, community ranking, institutional ownership, profitability and earnings.
In the previous week, Heartland Financial USA had 11 more articles in the media than HarborOne Bancorp. MarketBeat recorded 13 mentions for Heartland Financial USA and 2 mentions for HarborOne Bancorp. Heartland Financial USA's average media sentiment score of 1.43 beat HarborOne Bancorp's score of 0.42 indicating that HarborOne Bancorp is being referred to more favorably in the news media.
Heartland Financial USA has a beta of 0.98, meaning that its share price is 2% less volatile than the S&P 500. Comparatively, HarborOne Bancorp has a beta of 0.74, meaning that its share price is 26% less volatile than the S&P 500.
Heartland Financial USA pays an annual dividend of $1.20 per share and has a dividend yield of 2.8%. HarborOne Bancorp pays an annual dividend of $0.32 per share and has a dividend yield of 3.1%. Heartland Financial USA pays out 72.3% of its earnings in the form of a dividend. HarborOne Bancorp pays out 86.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.
Heartland Financial USA has higher revenue and earnings than HarborOne Bancorp. Heartland Financial USA is trading at a lower price-to-earnings ratio than HarborOne Bancorp, indicating that it is currently the more affordable of the two stocks.
Heartland Financial USA has a net margin of 8.17% compared to Heartland Financial USA's net margin of 5.38%. HarborOne Bancorp's return on equity of 11.33% beat Heartland Financial USA's return on equity.
Heartland Financial USA currently has a consensus target price of $45.60, suggesting a potential upside of 7.80%. Given HarborOne Bancorp's stronger consensus rating and higher possible upside, research analysts plainly believe Heartland Financial USA is more favorable than HarborOne Bancorp.
Heartland Financial USA received 135 more outperform votes than HarborOne Bancorp when rated by MarketBeat users. However, 62.41% of users gave HarborOne Bancorp an outperform vote while only 58.50% of users gave Heartland Financial USA an outperform vote.
71.6% of Heartland Financial USA shares are owned by institutional investors. Comparatively, 65.0% of HarborOne Bancorp shares are owned by institutional investors. 1.8% of Heartland Financial USA shares are owned by insiders. Comparatively, 4.9% of HarborOne Bancorp shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Summary
Heartland Financial USA beats HarborOne Bancorp on 16 of the 21 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HONE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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