HOG vs. FOXF, LVWR, PII, DOOO, MOD, GT, VC, ALSN, QS, and LCII
Should you be buying Harley-Davidson stock or one of its competitors? The main competitors of Harley-Davidson include Fox Factory (FOXF), LiveWire Group (LVWR), Polaris (PII), BRP (DOOO), Modine Manufacturing (MOD), Goodyear Tire & Rubber (GT), Visteon (VC), Allison Transmission (ALSN), QuantumScape (QS), and LCI Industries (LCII). These companies are all part of the "auto/tires/trucks" sector.
Harley-Davidson (NYSE:HOG) and Fox Factory (NASDAQ:FOXF) are both auto/tires/trucks companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, profitability, media sentiment, earnings, community ranking, dividends and institutional ownership.
Harley-Davidson has higher revenue and earnings than Fox Factory. Harley-Davidson is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks.
Harley-Davidson has a beta of 1.48, meaning that its stock price is 48% more volatile than the S&P 500. Comparatively, Fox Factory has a beta of 1.68, meaning that its stock price is 68% more volatile than the S&P 500.
Harley-Davidson presently has a consensus price target of $46.43, indicating a potential upside of 31.15%. Fox Factory has a consensus price target of $46.83, indicating a potential downside of 0.29%. Given Harley-Davidson's stronger consensus rating and higher probable upside, equities analysts plainly believe Harley-Davidson is more favorable than Fox Factory.
Harley-Davidson received 495 more outperform votes than Fox Factory when rated by MarketBeat users. Likewise, 66.13% of users gave Harley-Davidson an outperform vote while only 65.22% of users gave Fox Factory an outperform vote.
85.1% of Harley-Davidson shares are held by institutional investors. 0.9% of Harley-Davidson shares are held by company insiders. Comparatively, 0.3% of Fox Factory shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
In the previous week, Harley-Davidson had 10 more articles in the media than Fox Factory. MarketBeat recorded 12 mentions for Harley-Davidson and 2 mentions for Fox Factory. Harley-Davidson's average media sentiment score of 0.73 beat Fox Factory's score of 0.68 indicating that Harley-Davidson is being referred to more favorably in the media.
Harley-Davidson has a net margin of 11.03% compared to Fox Factory's net margin of 5.41%. Harley-Davidson's return on equity of 19.48% beat Fox Factory's return on equity.
Summary
Harley-Davidson beats Fox Factory on 14 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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