LITB vs. BZUN, INSG, WIMI, SOTK, SURG, CODA, AUID, UPLD, ASYS, and ABAT
Should you be buying LightInTheBox stock or one of its competitors? The main competitors of LightInTheBox include Baozun (BZUN), Inseego (INSG), WiMi Hologram Cloud (WIMI), Sono-Tek (SOTK), SurgePays (SURG), Coda Octopus Group (CODA), authID (AUID), Upland Software (UPLD), Amtech Systems (ASYS), and American Battery Technology (ABAT). These companies are all part of the "computer and technology" sector.
Baozun (NASDAQ:BZUN) and LightInTheBox (NYSE:LITB) are both small-cap computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, risk, profitability, media sentiment, valuation, dividends, institutional ownership, community ranking and analyst recommendations.
Baozun received 190 more outperform votes than LightInTheBox when rated by MarketBeat users. Likewise, 60.39% of users gave Baozun an outperform vote while only 52.29% of users gave LightInTheBox an outperform vote.
Baozun currently has a consensus target price of $4.70, suggesting a potential upside of 62.07%. Given LightInTheBox's higher probable upside, equities analysts clearly believe Baozun is more favorable than LightInTheBox.
47.3% of Baozun shares are owned by institutional investors. Comparatively, 56.8% of LightInTheBox shares are owned by institutional investors. 59.2% of Baozun shares are owned by company insiders. Comparatively, 62.2% of LightInTheBox shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
LightInTheBox has lower revenue, but higher earnings than Baozun. LightInTheBox is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.
LightInTheBox has a net margin of -1.52% compared to LightInTheBox's net margin of -3.16%. Baozun's return on equity of 0.00% beat LightInTheBox's return on equity.
In the previous week, LightInTheBox had 2 more articles in the media than Baozun. MarketBeat recorded 8 mentions for LightInTheBox and 6 mentions for Baozun. LightInTheBox's average media sentiment score of 1.26 beat Baozun's score of 0.00 indicating that Baozun is being referred to more favorably in the media.
Baozun has a beta of 0.48, indicating that its share price is 52% less volatile than the S&P 500. Comparatively, LightInTheBox has a beta of 0.9, indicating that its share price is 10% less volatile than the S&P 500.
Summary
LightInTheBox beats Baozun on 9 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding LITB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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