DGE vs. GUS, ART, VINO, DIS, EISB, ULVR, BATS, RKT, TSCO, and ABF
Should you be buying Diageo stock or one of its competitors? The main competitors of Diageo include Gusbourne (GUS), Artisanal Spirits (ART), Virgin Wines UK (VINO), Distil (DIS), East Imperial (EISB), Unilever (ULVR), British American Tobacco (BATS), Reckitt Benckiser Group (RKT), Tesco (TSCO), and Associated British Foods (ABF). These companies are all part of the "consumer defensive" sector.
Diageo (LON:DGE) and Gusbourne (LON:GUS) are both consumer defensive companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, profitability, valuation, institutional ownership, analyst recommendations, earnings, community ranking, risk and dividends.
62.3% of Diageo shares are owned by institutional investors. Comparatively, 2.3% of Gusbourne shares are owned by institutional investors. 0.1% of Diageo shares are owned by company insiders. Comparatively, 84.6% of Gusbourne shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Diageo has a beta of 0.33, suggesting that its stock price is 67% less volatile than the S&P 500. Comparatively, Gusbourne has a beta of 0.31, suggesting that its stock price is 69% less volatile than the S&P 500.
In the previous week, Diageo had 4 more articles in the media than Gusbourne. MarketBeat recorded 4 mentions for Diageo and 0 mentions for Gusbourne. Diageo's average media sentiment score of 1.84 beat Gusbourne's score of 0.00 indicating that Diageo is being referred to more favorably in the media.
Diageo currently has a consensus target price of GBX 3,058, indicating a potential upside of 17.48%. Given Diageo's higher possible upside, equities research analysts clearly believe Diageo is more favorable than Gusbourne.
Diageo has higher revenue and earnings than Gusbourne. Gusbourne is trading at a lower price-to-earnings ratio than Diageo, indicating that it is currently the more affordable of the two stocks.
Diageo has a net margin of 19.67% compared to Gusbourne's net margin of -39.25%. Diageo's return on equity of 36.41% beat Gusbourne's return on equity.
Diageo received 1294 more outperform votes than Gusbourne when rated by MarketBeat users. Likewise, 67.54% of users gave Diageo an outperform vote while only 61.90% of users gave Gusbourne an outperform vote.
Summary
Diageo beats Gusbourne on 15 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding DGE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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