DGE vs. BATS, RKT, ULVR, TSCO, ABF, GUS, ART, VINO, DIS, and EISB
Should you be buying Diageo stock or one of its competitors? The main competitors of Diageo include British American Tobacco (BATS), Reckitt Benckiser Group (RKT), Unilever (ULVR), Tesco (TSCO), Associated British Foods (ABF), Gusbourne (GUS), Artisanal Spirits (ART), Virgin Wines UK (VINO), Distil (DIS), and East Imperial (EISB). These companies are all part of the "consumer defensive" sector.
British American Tobacco (LON:BATS) and Diageo (LON:DGE) are both large-cap consumer defensive companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, media sentiment, analyst recommendations, profitability, community ranking, institutional ownership and valuation.
Diageo received 117 more outperform votes than British American Tobacco when rated by MarketBeat users. However, 74.02% of users gave British American Tobacco an outperform vote while only 67.55% of users gave Diageo an outperform vote.
British American Tobacco has a beta of 0.25, indicating that its share price is 75% less volatile than the S&P 500. Comparatively, Diageo has a beta of 0.32, indicating that its share price is 68% less volatile than the S&P 500.
In the previous week, British American Tobacco had 1 more articles in the media than Diageo. MarketBeat recorded 6 mentions for British American Tobacco and 5 mentions for Diageo. British American Tobacco's average media sentiment score of 0.37 beat Diageo's score of 0.29 indicating that Diageo is being referred to more favorably in the news media.
British American Tobacco currently has a consensus price target of GBX 3,433.33, indicating a potential upside of 48.63%. Diageo has a consensus price target of GBX 3,040, indicating a potential upside of 7.17%. Given Diageo's stronger consensus rating and higher possible upside, research analysts plainly believe British American Tobacco is more favorable than Diageo.
British American Tobacco pays an annual dividend of GBX 236 per share and has a dividend yield of 10.2%. Diageo pays an annual dividend of GBX 81 per share and has a dividend yield of 2.9%. British American Tobacco pays out -3,647.6% of its earnings in the form of a dividend. Diageo pays out 5,436.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. British American Tobacco is clearly the better dividend stock, given its higher yield and lower payout ratio.
Diageo has lower revenue, but higher earnings than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Diageo, indicating that it is currently the more affordable of the two stocks.
43.2% of British American Tobacco shares are owned by institutional investors. Comparatively, 62.4% of Diageo shares are owned by institutional investors. 10.5% of British American Tobacco shares are owned by insiders. Comparatively, 0.1% of Diageo shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Diageo has a net margin of 19.67% compared to Diageo's net margin of -52.66%. British American Tobacco's return on equity of 36.41% beat Diageo's return on equity.
Summary
Diageo beats British American Tobacco on 11 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding DGE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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