Reckitt Benckiser Group (RKT) Competitors

Banco Santander (LON:BNC) and Reckitt Benckiser Group (LON:RKT) are both large-cap banking companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, risk, media sentiment, earnings and valuation.

Do institutionals & insiders hold more shares of BNC or RKT?

32.0% of Banco Santander shares are held by institutional investors. Comparatively, 60.3% of Reckitt Benckiser Group shares are held by institutional investors. 1.5% of Banco Santander shares are held by insiders. Comparatively, 0.1% of Reckitt Benckiser Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Is BNC or RKT more profitable?

Banco Santander has a net margin of 20.05% compared to Reckitt Benckiser Group's net margin of 10.78%. Reckitt Benckiser Group's return on equity of 18.70% beat Banco Santander's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Banco Santander	20.05%	12.99%	0.73%
Reckitt Benckiser Group	10.78%	18.70%	7.51%

Which has more risk and volatility, BNC or RKT?

Banco Santander has a beta of 1.32, meaning that its stock price is 32% more volatile than the S&P 500. Comparatively, Reckitt Benckiser Group has a beta of 0.09, meaning that its stock price is 91% less volatile than the S&P 500.

Is BNC or RKT a better dividend stock?

Banco Santander pays an annual dividend of GBX 17 per share and has a dividend yield of 2.7%. Reckitt Benckiser Group pays an annual dividend of GBX 196 per share and has a dividend yield of 3.9%. Banco Santander pays out 26.6% of its earnings in the form of a dividend. Reckitt Benckiser Group pays out 89.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Do analysts prefer BNC or RKT?

Reckitt Benckiser Group has a consensus target price of GBX 4,788.50, indicating a potential downside of 5.87%. Given Reckitt Benckiser Group's stronger consensus rating and higher possible upside, analysts plainly believe Reckitt Benckiser Group is more favorable than Banco Santander.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Banco Santander	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Reckitt Benckiser Group	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has better earnings & valuation, BNC or RKT?

Banco Santander has higher revenue and earnings than Reckitt Benckiser Group. Banco Santander is trading at a lower price-to-earnings ratio than Reckitt Benckiser Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Banco Santander	£70.85B	1.62	£14.20B	£63.81	9.79
Reckitt Benckiser Group	£13.78B	2.52	£1.49B	£218.52	23.28

Does the media refer more to BNC or RKT?

In the previous week, Banco Santander and Banco Santander both had 2 articles in the media. Reckitt Benckiser Group's average media sentiment score of 0.00 beat Banco Santander's score of -0.23 indicating that Reckitt Benckiser Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Banco Santander	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral
Reckitt Benckiser Group	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Reckitt Benckiser Group beats Banco Santander on 10 of the 16 factors compared between the two stocks.