Which has preferable valuation and earnings, RKT or MCB?

Reckitt Benckiser Group has higher revenue and earnings than McBride. McBride is trading at a lower price-to-earnings ratio than Reckitt Benckiser Group, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Reckitt Benckiser Group £13.64B 2.32 £1.49B £441.64 11.28 McBride £934.20M 0.33 £33.16M £16.90 10.70

Do analysts recommend ACRL or RKT?

Reckitt Benckiser Group has a consensus price target of GBX 6,178.86, indicating a potential upside of 24.00%. Given Reckitt Benckiser Group's stronger consensus rating and higher possible upside, analysts plainly believe Reckitt Benckiser Group is more favorable than Accrol Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Accrol Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Reckitt Benckiser Group 0 Sell rating(s) 3 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.57

Reckitt Benckiser Group (RKT) Competitors

GBX 4,983.10 -22.90 (-0.46%)

As of 09/18/2026 12:12 PM Eastern

Compare

RKT vs. RB, PZC, MCB, W7L, and ACRL

Should you buy Reckitt Benckiser Group stock or one of its competitors? Reckitt Benckiser Group's main competitors and comparable companies include Reckitt Benckiser Group (RB), PZ Cussons (PZC), McBride (MCB), Warpaint London (W7L), and Accrol Group (ACRL). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "household products" industry.

How does Reckitt Benckiser Group compare to Reckitt Benckiser Group?

Reckitt Benckiser Group (LON:RKT) and Reckitt Benckiser Group (LON:RB) are both large-cap consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their dividends, risk, institutional ownership, profitability, valuation, earnings, media sentiment and analyst recommendations.

Reckitt Benckiser Group presently has a consensus price target of GBX 6,178.86, indicating a potential upside of 24.00%. Given Reckitt Benckiser Group's stronger consensus rating and higher probable upside, equities research analysts plainly believe Reckitt Benckiser Group is more favorable than Reckitt Benckiser Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Reckitt Benckiser Group	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57
Reckitt Benckiser Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

In the previous week, Reckitt Benckiser Group had 1 more articles in the media than Reckitt Benckiser Group. MarketBeat recorded 1 mentions for Reckitt Benckiser Group and 0 mentions for Reckitt Benckiser Group. Reckitt Benckiser Group's average media sentiment score of 0.74 beat Reckitt Benckiser Group's score of 0.00 indicating that Reckitt Benckiser Group is being referred to more favorably in the news media.

Company	Overall Sentiment
Reckitt Benckiser Group	Neutral
Reckitt Benckiser Group	Positive

Reckitt Benckiser Group has higher earnings, but lower revenue than Reckitt Benckiser Group. Reckitt Benckiser Group is trading at a lower price-to-earnings ratio than Reckitt Benckiser Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Reckitt Benckiser Group	£13.64B	2.32	£1.49B	£441.64	11.28
Reckitt Benckiser Group	£13.99B	0.00	N/A	£166.30	N/A

Reckitt Benckiser Group has a net margin of 21.09% compared to Reckitt Benckiser Group's net margin of 0.00%. Reckitt Benckiser Group's return on equity of 42.87% beat Reckitt Benckiser Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Reckitt Benckiser Group	21.09%	42.87%	7.51%
Reckitt Benckiser Group	N/A	N/A	N/A

68.6% of Reckitt Benckiser Group shares are owned by institutional investors. 0.5% of Reckitt Benckiser Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Reckitt Benckiser Group pays an annual dividend of GBX 215.72 per share and has a dividend yield of 4.3%. Reckitt Benckiser Group pays an annual dividend of GBX 175 per share. Reckitt Benckiser Group pays out 48.8% of its earnings in the form of a dividend. Reckitt Benckiser Group pays out 105.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Reckitt Benckiser Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Reckitt Benckiser Group beats Reckitt Benckiser Group on 11 of the 15 factors compared between the two stocks.

How does Reckitt Benckiser Group compare to PZ Cussons?

PZ Cussons (LON:PZC) and Reckitt Benckiser Group (LON:RKT) are both consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, dividends, risk, profitability, institutional ownership and earnings.

Reckitt Benckiser Group has a net margin of 21.09% compared to PZ Cussons' net margin of 3.66%. Reckitt Benckiser Group's return on equity of 42.87% beat PZ Cussons' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
PZ Cussons	3.66%	8.44%	-4.36%
Reckitt Benckiser Group	21.09%	42.87%	7.51%

PZ Cussons currently has a consensus target price of GBX 115, indicating a potential upside of 18.92%. Reckitt Benckiser Group has a consensus target price of GBX 6,178.86, indicating a potential upside of 24.00%. Given Reckitt Benckiser Group's stronger consensus rating and higher probable upside, analysts clearly believe Reckitt Benckiser Group is more favorable than PZ Cussons.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PZ Cussons	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Reckitt Benckiser Group	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57

Reckitt Benckiser Group has higher revenue and earnings than PZ Cussons. Reckitt Benckiser Group is trading at a lower price-to-earnings ratio than PZ Cussons, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PZ Cussons	£541.40M	0.75	-£57.30M	£4.67	20.71
Reckitt Benckiser Group	£13.64B	2.32	£1.49B	£441.64	11.28

PZ Cussons pays an annual dividend of GBX 3.60 per share and has a dividend yield of 3.7%. Reckitt Benckiser Group pays an annual dividend of GBX 215.72 per share and has a dividend yield of 4.3%. PZ Cussons pays out 77.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Reckitt Benckiser Group pays out 48.8% of its earnings in the form of a dividend. Reckitt Benckiser Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

23.1% of PZ Cussons shares are held by institutional investors. Comparatively, 68.6% of Reckitt Benckiser Group shares are held by institutional investors. 15.5% of PZ Cussons shares are held by company insiders. Comparatively, 0.5% of Reckitt Benckiser Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

PZ Cussons has a beta of 0.521, meaning that its share price is 48% less volatile than the broader market. Comparatively, Reckitt Benckiser Group has a beta of 0.255, meaning that its share price is 75% less volatile than the broader market.

In the previous week, PZ Cussons had 6 more articles in the media than Reckitt Benckiser Group. MarketBeat recorded 6 mentions for PZ Cussons and 0 mentions for Reckitt Benckiser Group. PZ Cussons' average media sentiment score of 1.11 beat Reckitt Benckiser Group's score of 0.00 indicating that PZ Cussons is being referred to more favorably in the media.

Company	Overall Sentiment
PZ Cussons	Positive
Reckitt Benckiser Group	Neutral

Summary

Reckitt Benckiser Group beats PZ Cussons on 13 of the 18 factors compared between the two stocks.

How does Reckitt Benckiser Group compare to McBride?

Reckitt Benckiser Group (LON:RKT) and McBride (LON:MCB) are both consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, valuation, risk, earnings and media sentiment.

Reckitt Benckiser Group has a beta of 0.255, meaning that its share price is 75% less volatile than the broader market. Comparatively, McBride has a beta of 1.508, meaning that its share price is 51% more volatile than the broader market.

Reckitt Benckiser Group presently has a consensus target price of GBX 6,178.86, suggesting a potential upside of 24.00%. McBride has a consensus target price of GBX 232.50, suggesting a potential upside of 28.60%. Given McBride's stronger consensus rating and higher probable upside, analysts plainly believe McBride is more favorable than Reckitt Benckiser Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Reckitt Benckiser Group	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57
McBride	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Reckitt Benckiser Group has a net margin of 21.09% compared to McBride's net margin of 3.21%. Reckitt Benckiser Group's return on equity of 42.87% beat McBride's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Reckitt Benckiser Group	21.09%	42.87%	7.51%
McBride	3.21%	28.68%	8.54%

Reckitt Benckiser Group pays an annual dividend of GBX 215.72 per share and has a dividend yield of 4.3%. McBride pays an annual dividend of GBX 3 per share and has a dividend yield of 1.7%. Reckitt Benckiser Group pays out 48.8% of its earnings in the form of a dividend. McBride pays out 17.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

68.6% of Reckitt Benckiser Group shares are owned by institutional investors. Comparatively, 18.7% of McBride shares are owned by institutional investors. 0.5% of Reckitt Benckiser Group shares are owned by insiders. Comparatively, 29.5% of McBride shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Reckitt Benckiser Group has higher revenue and earnings than McBride. McBride is trading at a lower price-to-earnings ratio than Reckitt Benckiser Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Reckitt Benckiser Group	£13.64B	2.32	£1.49B	£441.64	11.28
McBride	£934.20M	0.33	£33.16M	£16.90	10.70

In the previous week, McBride had 16 more articles in the media than Reckitt Benckiser Group. MarketBeat recorded 16 mentions for McBride and 0 mentions for Reckitt Benckiser Group. McBride's average media sentiment score of 0.14 beat Reckitt Benckiser Group's score of 0.00 indicating that McBride is being referred to more favorably in the news media.

Company	Overall Sentiment
Reckitt Benckiser Group	Neutral
McBride	Neutral

Summary

Reckitt Benckiser Group beats McBride on 10 of the 18 factors compared between the two stocks.

How does Reckitt Benckiser Group compare to Warpaint London?

Warpaint London (LON:W7L) and Reckitt Benckiser Group (LON:RKT) are both consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, institutional ownership, profitability, valuation, analyst recommendations, media sentiment, risk and earnings.

In the previous week, Warpaint London had 1 more articles in the media than Reckitt Benckiser Group. MarketBeat recorded 1 mentions for Warpaint London and 0 mentions for Reckitt Benckiser Group. Warpaint London's average media sentiment score of 1.05 beat Reckitt Benckiser Group's score of 0.00 indicating that Warpaint London is being referred to more favorably in the media.

Company	Overall Sentiment
Warpaint London	Positive
Reckitt Benckiser Group	Neutral

Reckitt Benckiser Group has higher revenue and earnings than Warpaint London. Reckitt Benckiser Group is trading at a lower price-to-earnings ratio than Warpaint London, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Warpaint London	£105.08M	1.71	£17.56M	£17.73	12.67
Reckitt Benckiser Group	£13.64B	2.32	£1.49B	£441.64	11.28

Warpaint London currently has a consensus price target of GBX 455, suggesting a potential upside of 102.50%. Reckitt Benckiser Group has a consensus price target of GBX 6,178.86, suggesting a potential upside of 24.00%. Given Warpaint London's stronger consensus rating and higher probable upside, equities research analysts clearly believe Warpaint London is more favorable than Reckitt Benckiser Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Warpaint London	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
Reckitt Benckiser Group	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57

Warpaint London has a beta of 0.426, meaning that its stock price is 57% less volatile than the broader market. Comparatively, Reckitt Benckiser Group has a beta of 0.255, meaning that its stock price is 75% less volatile than the broader market.

Warpaint London pays an annual dividend of GBX 11.50 per share and has a dividend yield of 5.1%. Reckitt Benckiser Group pays an annual dividend of GBX 215.72 per share and has a dividend yield of 4.3%. Warpaint London pays out 64.9% of its earnings in the form of a dividend. Reckitt Benckiser Group pays out 48.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Reckitt Benckiser Group has a net margin of 21.09% compared to Warpaint London's net margin of 13.66%. Reckitt Benckiser Group's return on equity of 42.87% beat Warpaint London's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Warpaint London	13.66%	18.66%	21.18%
Reckitt Benckiser Group	21.09%	42.87%	7.51%

18.4% of Warpaint London shares are owned by institutional investors. Comparatively, 68.6% of Reckitt Benckiser Group shares are owned by institutional investors. 40.0% of Warpaint London shares are owned by company insiders. Comparatively, 0.5% of Reckitt Benckiser Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Warpaint London and Reckitt Benckiser Group tied by winning 9 of the 18 factors compared between the two stocks.

How does Reckitt Benckiser Group compare to Accrol Group?

Accrol Group (LON:ACRL) and Reckitt Benckiser Group (LON:RKT) are both consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, profitability, dividends, analyst recommendations, risk, media sentiment and valuation.

83.9% of Accrol Group shares are owned by institutional investors. Comparatively, 68.6% of Reckitt Benckiser Group shares are owned by institutional investors. 7.9% of Accrol Group shares are owned by insiders. Comparatively, 0.5% of Reckitt Benckiser Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, Accrol Group's average media sentiment score of 0.00 equaled Reckitt Benckiser Group'saverage media sentiment score.

Company	Overall Sentiment
Accrol Group	Neutral
Reckitt Benckiser Group	Neutral

Reckitt Benckiser Group has a consensus price target of GBX 6,178.86, indicating a potential upside of 24.00%. Given Reckitt Benckiser Group's stronger consensus rating and higher possible upside, analysts plainly believe Reckitt Benckiser Group is more favorable than Accrol Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Accrol Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Reckitt Benckiser Group	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57

Reckitt Benckiser Group has higher revenue and earnings than Accrol Group. Accrol Group is trading at a lower price-to-earnings ratio than Reckitt Benckiser Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Accrol Group	£221.16M	0.00	-£4.39M	-£0.01	N/A
Reckitt Benckiser Group	£13.64B	2.32	£1.49B	£441.64	11.28

Reckitt Benckiser Group has a net margin of 21.09% compared to Accrol Group's net margin of -1.99%. Reckitt Benckiser Group's return on equity of 42.87% beat Accrol Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Accrol Group	-1.99%	-5.45%	1.62%
Reckitt Benckiser Group	21.09%	42.87%	7.51%

Accrol Group has a beta of 1, indicating that its stock price has a similar volatility profile to the broader market.Comparatively, Reckitt Benckiser Group has a beta of 0.255, indicating that its stock price is 75% less volatile than the broader market.

Accrol Group pays an annual dividend of GBX 1 per share. Reckitt Benckiser Group pays an annual dividend of GBX 215.72 per share and has a dividend yield of 4.3%. Accrol Group pays out -10,000.0% of its earnings in the form of a dividend. Reckitt Benckiser Group pays out 48.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Reckitt Benckiser Group beats Accrol Group on 11 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RKT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

RKT vs. The Competition

Export

Metric	Reckitt Benckiser Group	Household Products Industry	Consumer Staples Sector	LON Exchange
Market Cap	£31.75B	£9.78B	£15.51B	£2.89B
Dividend Yield	4.32%	2.82%	3.25%	6.22%
P/E Ratio	11.28	13.75	14.15	366.66
Price / Sales	2.32	4,480,852.45	262,948.99	89,823.12
Price / Cash	32.70	14.56	56.66	27.89
Price / Book	4.37	12.94	4.69	6.34
Net Income	£1.49B	£552.50M	£836.60M	£5.89B
7 Day Performance	-0.34%	-1.06%	-0.95%	0.06%
1 Month Performance	-0.28%	-1.67%	-2.88%	-0.11%
1 Year Performance	-12.58%	1.87%	10.46%	19.10%

Reckitt Benckiser Group Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
RKT Reckitt Benckiser Group	3.925 of 5 stars	GBX 4,983.10 -0.5%	GBX 6,178.86 +24.0%	-12.6%	£31.75B	£13.64B	11.28	36,200
RB Reckitt Benckiser Group	N/A	N/A	N/A	N/A	£48.36B	£13.99B	40.79	37,756	High Trading Volume
PZC PZ Cussons	3.7969 of 5 stars	GBX 96.70 -0.6%	GBX 115 +18.9%	+22.1%	£407.43M	£541.40M	20.71	2,644	News Coverage
MCB McBride	3.4411 of 5 stars	GBX 193.67 -0.9%	GBX 232.50 +20.0%	+47.7%	£328.80M	£930.30M	11.46	240	Trending News Earnings Report Insider Trade
W7L Warpaint London	3.8514 of 5 stars	GBX 216.35 -1.7%	GBX 455 +110.3%	-0.4%	£172.86M	£105.08M	12.20	141	News Coverage Positive News

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This page (LON:RKT) was last updated on 9/20/2026 by MarketBeat.com Staff.

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Reckitt Benckiser Group (RKT) Competitors

RKT vs. RB, PZC, MCB, W7L, and ACRL

How does Reckitt Benckiser Group compare to Reckitt Benckiser Group?

Summary

How does Reckitt Benckiser Group compare to PZ Cussons?

Summary

How does Reckitt Benckiser Group compare to McBride?

Summary

How does Reckitt Benckiser Group compare to Warpaint London?

Summary

How does Reckitt Benckiser Group compare to Accrol Group?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RKT vs. The Competition

Reckitt Benckiser Group Competitors List

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Stock Ideas and Recommendations

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Reckitt Benckiser Group (RKT) Competitors

RKT vs. RB, PZC, MCB, W7L, and ACRL

How does Reckitt Benckiser Group compare to Reckitt Benckiser Group?

Do analysts rate RKT or RB?

Does the media refer more to RKT or RB?

Which has stronger valuation & earnings, RKT or RB?

Is RKT or RB more profitable?

Do insiders and institutionals hold more shares of RKT or RB?

Is RKT or RB a better dividend stock?

Summary

How does Reckitt Benckiser Group compare to PZ Cussons?

Is PZC or RKT more profitable?

Do analysts rate PZC or RKT?

Which has higher earnings & valuation, PZC or RKT?

Is PZC or RKT a better dividend stock?

Do institutionals and insiders believe in PZC or RKT?

Which has more volatility & risk, PZC or RKT?

Does the media refer more to PZC or RKT?

Summary

How does Reckitt Benckiser Group compare to McBride?

Which has more volatility and risk, RKT or MCB?

Do analysts rate RKT or MCB?

Is RKT or MCB more profitable?

Is RKT or MCB a better dividend stock?

Do insiders and institutionals have more ownership in RKT or MCB?

Which has preferable valuation and earnings, RKT or MCB?

Does the media prefer RKT or MCB?

Summary

How does Reckitt Benckiser Group compare to Warpaint London?

Does the media refer more to W7L or RKT?

Which has better valuation and earnings, W7L or RKT?

Do analysts recommend W7L or RKT?

Which has more volatility & risk, W7L or RKT?

Is W7L or RKT a better dividend stock?

Is W7L or RKT more profitable?

Do institutionals and insiders believe in W7L or RKT?

Summary

How does Reckitt Benckiser Group compare to Accrol Group?

Do institutionals & insiders have more ownership in ACRL or RKT?

Does the media prefer ACRL or RKT?

Do analysts recommend ACRL or RKT?

Which has preferable valuation & earnings, ACRL or RKT?

Is ACRL or RKT more profitable?

Which has more risk and volatility, ACRL or RKT?

Is ACRL or RKT a better dividend stock?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RKT vs. The Competition

Reckitt Benckiser Group Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools