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Reckitt Benckiser Group (RKT) Competitors

Reckitt Benckiser Group logo
GBX 5,132 +16.00 (+0.31%)
As of 12:12 PM Eastern

RKT vs. RB, PZC, MCB, W7L, and ACRL

Should you buy Reckitt Benckiser Group stock or one of its competitors? Reckitt Benckiser Group's main competitors and comparable companies include Reckitt Benckiser Group (RB), PZ Cussons (PZC), McBride (MCB), Warpaint London (W7L), and Accrol Group (ACRL). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "household products" industry.

How does Reckitt Benckiser Group compare to Reckitt Benckiser Group?

Reckitt Benckiser Group (LON:RKT) and Reckitt Benckiser Group (LON:RB) are both large-cap consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, profitability, risk, media sentiment, valuation and earnings.

Reckitt Benckiser Group pays an annual dividend of GBX 215.72 per share and has a dividend yield of 4.2%. Reckitt Benckiser Group pays an annual dividend of GBX 175 per share. Reckitt Benckiser Group pays out 48.8% of its earnings in the form of a dividend. Reckitt Benckiser Group pays out 105.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Reckitt Benckiser Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Reckitt Benckiser Group had 5 more articles in the media than Reckitt Benckiser Group. MarketBeat recorded 6 mentions for Reckitt Benckiser Group and 1 mentions for Reckitt Benckiser Group. Reckitt Benckiser Group's average media sentiment score of 0.51 beat Reckitt Benckiser Group's score of 0.00 indicating that Reckitt Benckiser Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Reckitt Benckiser Group
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Reckitt Benckiser Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

68.6% of Reckitt Benckiser Group shares are owned by institutional investors. 0.5% of Reckitt Benckiser Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Reckitt Benckiser Group has higher earnings, but lower revenue than Reckitt Benckiser Group. Reckitt Benckiser Group is trading at a lower price-to-earnings ratio than Reckitt Benckiser Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Reckitt Benckiser Group£13.64B2.39£1.49B£441.6411.62
Reckitt Benckiser Group£13.99B0.00N/A£166.30N/A

Reckitt Benckiser Group presently has a consensus price target of GBX 6,121.71, suggesting a potential upside of 19.29%. Given Reckitt Benckiser Group's stronger consensus rating and higher possible upside, equities research analysts clearly believe Reckitt Benckiser Group is more favorable than Reckitt Benckiser Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Reckitt Benckiser Group
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43
Reckitt Benckiser Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Reckitt Benckiser Group has a net margin of 21.09% compared to Reckitt Benckiser Group's net margin of 0.00%. Reckitt Benckiser Group's return on equity of 42.87% beat Reckitt Benckiser Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Reckitt Benckiser Group21.09% 42.87% 7.51%
Reckitt Benckiser Group N/A N/A N/A

Summary

Reckitt Benckiser Group beats Reckitt Benckiser Group on 13 of the 15 factors compared between the two stocks.

How does Reckitt Benckiser Group compare to PZ Cussons?

PZ Cussons (LON:PZC) and Reckitt Benckiser Group (LON:RKT) are both consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, analyst recommendations, earnings, media sentiment, profitability, institutional ownership and dividends.

PZ Cussons pays an annual dividend of GBX 3.60 per share and has a dividend yield of 3.5%. Reckitt Benckiser Group pays an annual dividend of GBX 215.72 per share and has a dividend yield of 4.2%. PZ Cussons pays out -307.7% of its earnings in the form of a dividend. Reckitt Benckiser Group pays out 48.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, PZ Cussons had 10 more articles in the media than Reckitt Benckiser Group. MarketBeat recorded 16 mentions for PZ Cussons and 6 mentions for Reckitt Benckiser Group. PZ Cussons' average media sentiment score of 1.47 beat Reckitt Benckiser Group's score of 0.51 indicating that PZ Cussons is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PZ Cussons
6 Very Positive mention(s)
5 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Reckitt Benckiser Group
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

PZ Cussons currently has a consensus price target of GBX 115, indicating a potential upside of 11.00%. Reckitt Benckiser Group has a consensus price target of GBX 6,121.71, indicating a potential upside of 19.29%. Given Reckitt Benckiser Group's higher possible upside, analysts plainly believe Reckitt Benckiser Group is more favorable than PZ Cussons.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PZ Cussons
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50
Reckitt Benckiser Group
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43

23.0% of PZ Cussons shares are held by institutional investors. Comparatively, 68.6% of Reckitt Benckiser Group shares are held by institutional investors. 15.5% of PZ Cussons shares are held by company insiders. Comparatively, 0.5% of Reckitt Benckiser Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

PZ Cussons has a beta of 0.527, meaning that its stock price is 47% less volatile than the broader market. Comparatively, Reckitt Benckiser Group has a beta of 0.255, meaning that its stock price is 75% less volatile than the broader market.

Reckitt Benckiser Group has a net margin of 21.09% compared to PZ Cussons' net margin of 3.66%. Reckitt Benckiser Group's return on equity of 42.87% beat PZ Cussons' return on equity.

Company Net Margins Return on Equity Return on Assets
PZ Cussons3.66% 8.44% -4.36%
Reckitt Benckiser Group 21.09%42.87%7.51%

Reckitt Benckiser Group has higher revenue and earnings than PZ Cussons. PZ Cussons is trading at a lower price-to-earnings ratio than Reckitt Benckiser Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PZ Cussons£541.40M0.80-£57.30M-£1.17N/A
Reckitt Benckiser Group£13.64B2.39£1.49B£441.6411.62

Summary

Reckitt Benckiser Group beats PZ Cussons on 12 of the 18 factors compared between the two stocks.

How does Reckitt Benckiser Group compare to McBride?

Reckitt Benckiser Group (LON:RKT) and McBride (LON:MCB) are both consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, profitability, risk, media sentiment, earnings and institutional ownership.

In the previous week, Reckitt Benckiser Group and Reckitt Benckiser Group both had 6 articles in the media. Reckitt Benckiser Group's average media sentiment score of 0.51 beat McBride's score of 0.47 indicating that Reckitt Benckiser Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Reckitt Benckiser Group
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
McBride
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

68.6% of Reckitt Benckiser Group shares are owned by institutional investors. Comparatively, 18.7% of McBride shares are owned by institutional investors. 0.5% of Reckitt Benckiser Group shares are owned by company insiders. Comparatively, 29.5% of McBride shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Reckitt Benckiser Group has higher revenue and earnings than McBride. Reckitt Benckiser Group is trading at a lower price-to-earnings ratio than McBride, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Reckitt Benckiser Group£13.64B2.39£1.49B£441.6411.62
McBride£930.30M0.38£33.16M£16.9012.19

Reckitt Benckiser Group currently has a consensus price target of GBX 6,121.71, indicating a potential upside of 19.29%. McBride has a consensus price target of GBX 190, indicating a potential downside of 7.77%. Given Reckitt Benckiser Group's higher probable upside, equities research analysts clearly believe Reckitt Benckiser Group is more favorable than McBride.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Reckitt Benckiser Group
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43
McBride
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

Reckitt Benckiser Group has a beta of 0.255, indicating that its stock price is 75% less volatile than the broader market. Comparatively, McBride has a beta of 1.486, indicating that its stock price is 49% more volatile than the broader market.

Reckitt Benckiser Group has a net margin of 21.09% compared to McBride's net margin of 3.20%. Reckitt Benckiser Group's return on equity of 42.87% beat McBride's return on equity.

Company Net Margins Return on Equity Return on Assets
Reckitt Benckiser Group21.09% 42.87% 7.51%
McBride 3.20%30.98%8.54%

Reckitt Benckiser Group pays an annual dividend of GBX 215.72 per share and has a dividend yield of 4.2%. McBride pays an annual dividend of GBX 3 per share and has a dividend yield of 1.5%. Reckitt Benckiser Group pays out 48.8% of its earnings in the form of a dividend. McBride pays out 17.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Reckitt Benckiser Group beats McBride on 11 of the 17 factors compared between the two stocks.

How does Reckitt Benckiser Group compare to Warpaint London?

Reckitt Benckiser Group (LON:RKT) and Warpaint London (LON:W7L) are both consumer staples companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, media sentiment, analyst recommendations, dividends, valuation, risk, institutional ownership and earnings.

Reckitt Benckiser Group currently has a consensus price target of GBX 6,121.71, suggesting a potential upside of 19.29%. Warpaint London has a consensus price target of GBX 455, suggesting a potential upside of 115.13%. Given Warpaint London's stronger consensus rating and higher probable upside, analysts plainly believe Warpaint London is more favorable than Reckitt Benckiser Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Reckitt Benckiser Group
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43
Warpaint London
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00

Reckitt Benckiser Group has a beta of 0.255, meaning that its stock price is 75% less volatile than the broader market. Comparatively, Warpaint London has a beta of 0.422, meaning that its stock price is 58% less volatile than the broader market.

Reckitt Benckiser Group has higher revenue and earnings than Warpaint London. Reckitt Benckiser Group is trading at a lower price-to-earnings ratio than Warpaint London, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Reckitt Benckiser Group£13.64B2.39£1.49B£441.6411.62
Warpaint London£105.08M1.63£17.56M£17.7311.93

68.6% of Reckitt Benckiser Group shares are held by institutional investors. Comparatively, 18.5% of Warpaint London shares are held by institutional investors. 0.5% of Reckitt Benckiser Group shares are held by insiders. Comparatively, 40.0% of Warpaint London shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Reckitt Benckiser Group had 6 more articles in the media than Warpaint London. MarketBeat recorded 6 mentions for Reckitt Benckiser Group and 0 mentions for Warpaint London. Reckitt Benckiser Group's average media sentiment score of 0.51 beat Warpaint London's score of 0.00 indicating that Reckitt Benckiser Group is being referred to more favorably in the media.

Company Overall Sentiment
Reckitt Benckiser Group Positive
Warpaint London Neutral

Reckitt Benckiser Group has a net margin of 21.09% compared to Warpaint London's net margin of 13.66%. Reckitt Benckiser Group's return on equity of 42.87% beat Warpaint London's return on equity.

Company Net Margins Return on Equity Return on Assets
Reckitt Benckiser Group21.09% 42.87% 7.51%
Warpaint London 13.66%18.66%21.18%

Reckitt Benckiser Group pays an annual dividend of GBX 215.72 per share and has a dividend yield of 4.2%. Warpaint London pays an annual dividend of GBX 11.50 per share and has a dividend yield of 5.4%. Reckitt Benckiser Group pays out 48.8% of its earnings in the form of a dividend. Warpaint London pays out 64.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Reckitt Benckiser Group beats Warpaint London on 11 of the 18 factors compared between the two stocks.

How does Reckitt Benckiser Group compare to Accrol Group?

Accrol Group (LON:ACRL) and Reckitt Benckiser Group (LON:RKT) are both consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, media sentiment, institutional ownership, risk, dividends, valuation and earnings.

Reckitt Benckiser Group has higher revenue and earnings than Accrol Group. Accrol Group is trading at a lower price-to-earnings ratio than Reckitt Benckiser Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Accrol Group£221.16M0.00-£4.39M-£0.01N/A
Reckitt Benckiser Group£13.64B2.39£1.49B£441.6411.62

83.9% of Accrol Group shares are owned by institutional investors. Comparatively, 68.6% of Reckitt Benckiser Group shares are owned by institutional investors. 7.9% of Accrol Group shares are owned by company insiders. Comparatively, 0.5% of Reckitt Benckiser Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, Reckitt Benckiser Group had 6 more articles in the media than Accrol Group. MarketBeat recorded 6 mentions for Reckitt Benckiser Group and 0 mentions for Accrol Group. Reckitt Benckiser Group's average media sentiment score of 0.51 beat Accrol Group's score of 0.00 indicating that Reckitt Benckiser Group is being referred to more favorably in the news media.

Company Overall Sentiment
Accrol Group Neutral
Reckitt Benckiser Group Positive

Reckitt Benckiser Group has a net margin of 21.09% compared to Accrol Group's net margin of -1.99%. Reckitt Benckiser Group's return on equity of 42.87% beat Accrol Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Accrol Group-1.99% -5.45% 1.62%
Reckitt Benckiser Group 21.09%42.87%7.51%

Reckitt Benckiser Group has a consensus target price of GBX 6,121.71, suggesting a potential upside of 19.29%. Given Reckitt Benckiser Group's stronger consensus rating and higher probable upside, analysts plainly believe Reckitt Benckiser Group is more favorable than Accrol Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Accrol Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Reckitt Benckiser Group
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43

Accrol Group has a beta of 1, suggesting that its share price has a similar volatility profile to the broader market.Comparatively, Reckitt Benckiser Group has a beta of 0.255, suggesting that its share price is 75% less volatile than the broader market.

Accrol Group pays an annual dividend of GBX 1 per share. Reckitt Benckiser Group pays an annual dividend of GBX 215.72 per share and has a dividend yield of 4.2%. Accrol Group pays out -10,000.0% of its earnings in the form of a dividend. Reckitt Benckiser Group pays out 48.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Reckitt Benckiser Group beats Accrol Group on 13 of the 17 factors compared between the two stocks.

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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RKT vs. The Competition

MetricReckitt Benckiser GroupHousehold Products IndustryConsumer Staples SectorLON Exchange
Market Cap£32.47B£10.39B£15.87B£2.92B
Dividend Yield4.23%2.72%3.20%6.17%
P/E Ratio11.6214.2413.55367.32
Price / Sales2.394,480,852.78263,621.7983,333.28
Price / Cash32.7015.2557.4827.89
Price / Book4.5010.524.476.97
Net Income£1.49B£552.50M£838.96M£5.89B
7 Day Performance-0.19%3.87%-0.01%0.74%
1 Month Performance-0.85%5.17%0.95%3.34%
1 Year Performance-6.76%6.74%12.53%23.04%

Reckitt Benckiser Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RKT
Reckitt Benckiser Group
4.0853 of 5 stars
GBX 5,132
+0.3%
GBX 6,121.71
+19.3%
-8.3%£32.47B£13.64B11.6226,000
RB
Reckitt Benckiser Group
N/AN/AN/AN/A£48.36B£13.99B40.7937,756
PZC
PZ Cussons
2.7838 of 5 stars
GBX 102
-0.4%
GBX 115
+12.7%
+51.0%£428.76M£541.40MN/A2,644
MCB
McBride
1.3806 of 5 stars
GBX 160.60
+0.4%
GBX 190
+18.3%
+39.5%£273.01M£930.30M9.50240
W7L
Warpaint London
2.969 of 5 stars
GBX 219.83
-0.1%
GBX 455
+107.0%
-33.6%£177.59M£105.08M12.40141

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This page (LON:RKT) was last updated on 8/28/2026 by MarketBeat.com Staff.
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