British American Tobacco (BATS) Stock Forecast & Price Target GBX 4,901 -25.00 (-0.51%) As of 05/19/2026 12:07 PM Eastern Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesBuy This Stock British American Tobacco - Analysts' Recommendations and Stock Price Forecast (2026) How MarketBeat Calculates Price Target and Consensus Rating Consensus Rating HoldBased on 5 Analyst RatingsSell1Hold1Buy3 Based on 5 Wall Street analysts who have issued ratings for British American Tobacco in the last 12 months, the stock has a consensus rating of "Hold." Out of the 5 analysts, 1 has given a sell rating, 1 has given a hold rating, and 3 have given a buy rating for BATS. Consensus Price Target GBX 4,500 According to the 5 analysts' twelve-month price targets for British American Tobacco, the average price target is GBX 4,500. The highest price target for BATS is GBX 5,200, while the lowest price target for BATS is GBX 3,400. The average price target represents a forecasted downside of -8.18% from the current price of GBX 4,901. MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Get the Latest News and Ratings for BATS and Related Stocks Enter your email address to receive the latest news and analysts' ratings for British American Tobacco and its competitors. Sign Up View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. 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BATS Analyst Ratings Over TimeTypeCurrent Forecast5/20/25 to 5/20/261 Month Ago4/20/25 to 4/20/263 Months Ago2/19/25 to 2/19/261 Year Ago5/20/24 to 5/20/25Strong Buy0 Strong Buy rating(s)0 Strong Buy rating(s)0 Strong Buy rating(s)0 Strong Buy rating(s)Buy3 Buy rating(s)3 Buy rating(s)3 Buy rating(s)1 Buy rating(s)Hold1 Hold rating(s)1 Hold rating(s)1 Hold rating(s)1 Hold rating(s)Sell1 Sell rating(s)1 Sell rating(s)1 Sell rating(s)0 Sell rating(s)Consensus Price TargetGBX 4,500GBX 4,500GBX 4,500GBX 3,125Consensus RatingHoldHoldHoldModerate Buy BATS Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History BATS Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table British American Tobacco Stock vs. The CompetitionTypeBritish American TobaccoConsumer Defensive CompaniesConsensus Rating Score 2.40 2.48Consensus RatingHoldHoldNews Sentiment RatingPositive NewsSee Recent BATS NewsPositive News Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails4/16/2026 Jefferies Financial Group2 of 5 stars Reiterated RatingBuyGBX 5,200 ➝ GBX 5,200+24.64%11/28/2025 Citigroup4 of 5 stars Boost TargetBuyGBX 4,450 ➝ GBX 4,850+9.96%11/28/2025 Deutsche Bank Aktiengesellschaft2 of 5 stars Boost TargetBuyGBX 4,400 ➝ GBX 4,900+11.09%11/26/2025 JPMorgan Chase & Co.Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetNeutralGBX 3,300 ➝ GBX 4,150-4.25%9/2/2025 Royal Bank Of CanadaSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating DowngradeUnderperformGBX 3,000 ➝ GBX 3,400-16.24%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 02:33 AM ET. Should I Buy British American Tobacco Stock? BATS Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, May 15, 2026. Please send any questions or comments about these British American Tobacco pros and cons to contact@marketbeat.com. British American Tobacco Bull Case Here are some ways that investors could benefit from investing in British American Tobacco p.l.c.: The current stock price is around GBX 4,267, which may present a buying opportunity for investors looking for value in the market. British American Tobacco p.l.c. has a strong market capitalization of approximately £92.33 billion, indicating a robust position in the industry. The company reported a net margin of over 30%, showcasing its ability to maintain profitability despite market challenges. With a return on equity of 16.33%, British American Tobacco p.l.c. demonstrates effective management of shareholder equity, which can be attractive to investors seeking returns. Recent insider buying activity, including significant purchases by Tadeu Marroco, suggests confidence in the company's future performance. British American Tobacco Bear Case Investors should be bearish about investing in British American Tobacco p.l.c. for these reasons: The company has a high debt-to-equity ratio of 74.60, which may indicate financial risk and reliance on debt financing. British American Tobacco p.l.c. has a current ratio of 0.87, suggesting potential liquidity issues, as it may not have enough short-term assets to cover its short-term liabilities. With a price-to-earnings ratio of 12.22, the stock may be perceived as overvalued compared to its earnings, which could deter some investors. The stock has experienced a decline of about 0.4% recently, which may raise concerns about its short-term performance. Analysts predict a modest earnings per share growth, which may not meet the expectations of aggressive growth investors. BATS Forecast - Frequently Asked Questions What is British American Tobacco's forecast for 2026? According to the research reports of 5 Wall Street equities research analysts, the average twelve-month stock price forecast for British American Tobacco is GBX 4,500, with a high forecast of GBX 5,200 and a low forecast of GBX 3,400. Should I buy or sell British American Tobacco stock right now? 5 Wall Street analysts have issued "buy," "hold," and "sell" ratings for British American Tobacco in the last year. There is currently 1 sell rating, 1 hold rating and 3 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" BATS shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BATS, but not buy additional shares or sell existing shares. Does British American Tobacco's stock price have much downside? According to analysts, British American Tobacco's stock has a predicted downside of -8.18% based on their 12-month stock forecasts. What analysts cover British American Tobacco? British American Tobacco has been rated by research analysts at Jefferies Financial Group in the past 90 days. Do Wall Street analysts like British American Tobacco more than its competitors? Analysts like British American Tobacco less than other "consumer defensive" companies. The consensus rating score for British American Tobacco is 2.40 while the average consensus rating score for "consumer defensive" companies is 2.48. Learn more on how BATS compares to other companies. Stock Forecasts and Research Tools Related Companies IMB Stock Forecast ULVR Stock Forecast DGE Stock Forecast CCEP Stock Forecast TSCO Stock Forecast RKT Stock Forecast CCH Stock Forecast ABF Stock Forecast BNZL Stock Forecast SBRY Stock Forecast Today's Analyst Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Brokerages With British American Tobacco RecommendationsJefferies Financial GroupDeutsche Bank AktiengesellschaftCitigroupJPMorgan Chase & Co.Royal Bank Of Canada This page (LON:BATS) was last updated on 5/20/2026 by MarketBeat.com Staff. 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