Free Trial

British American Tobacco (BATS) Competitors

British American Tobacco logo
GBX 4,444 -53.00 (-1.18%)
As of 11:10 AM Eastern

BATS vs. IMB, BMK, ULVR, DGE, and CCEP

Should you buy British American Tobacco stock or one of its competitors? MarketBeat compares British American Tobacco with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with British American Tobacco include Imperial Brands (IMB), Benchmark (BMK), Unilever (ULVR), Diageo (DGE), and Coca-Cola Europacific Partners (CCEP). These companies are all part of the "consumer defensive" sector.

How does British American Tobacco compare to Imperial Brands?

British American Tobacco (LON:BATS) and Imperial Brands (LON:IMB) are both large-cap consumer defensive companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, earnings, profitability, media sentiment, dividends, analyst recommendations, risk and institutional ownership.

British American Tobacco has a beta of 0.125, meaning that its share price is 88% less volatile than the broader market. Comparatively, Imperial Brands has a beta of 0.151, meaning that its share price is 85% less volatile than the broader market.

British American Tobacco pays an annual dividend of GBX 240.24 per share and has a dividend yield of 5.4%. Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 5.8%. British American Tobacco pays out 68.8% of its earnings in the form of a dividend. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Imperial Brands has higher revenue and earnings than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Imperial Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
British American Tobacco£25.61B3.75-£13.64B£349.1012.73
Imperial Brands£32.29B0.66£1.98B£212.6012.91

75.6% of British American Tobacco shares are held by institutional investors. Comparatively, 80.9% of Imperial Brands shares are held by institutional investors. 0.1% of British American Tobacco shares are held by company insiders. Comparatively, 0.5% of Imperial Brands shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

British American Tobacco has a net margin of 30.23% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat British American Tobacco's return on equity.

Company Net Margins Return on Equity Return on Assets
British American Tobacco30.23% 16.33% 5.16%
Imperial Brands 8.96%39.24%6.92%

British American Tobacco presently has a consensus price target of GBX 4,708.33, suggesting a potential upside of 5.95%. Imperial Brands has a consensus price target of GBX 3,433.33, suggesting a potential upside of 25.08%. Given Imperial Brands' stronger consensus rating and higher possible upside, analysts plainly believe Imperial Brands is more favorable than British American Tobacco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
British American Tobacco
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50
Imperial Brands
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.71

In the previous week, British American Tobacco had 13 more articles in the media than Imperial Brands. MarketBeat recorded 15 mentions for British American Tobacco and 2 mentions for Imperial Brands. Imperial Brands' average media sentiment score of 1.00 beat British American Tobacco's score of 0.79 indicating that Imperial Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
British American Tobacco
3 Very Positive mention(s)
5 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Imperial Brands
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Imperial Brands beats British American Tobacco on 13 of the 18 factors compared between the two stocks.

How does British American Tobacco compare to Benchmark?

Benchmark (LON:BMK) and British American Tobacco (LON:BATS) are both large-cap consumer defensive companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, earnings, media sentiment, valuation, institutional ownership, profitability, risk and analyst recommendations.

Benchmark has higher earnings, but lower revenue than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Benchmark, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Benchmark£79.16M1,189.43-£39.55M£0.06246,774.19
British American Tobacco£25.61B3.75-£13.64B£349.1012.73

British American Tobacco has a consensus price target of GBX 4,708.33, indicating a potential upside of 5.95%. Given British American Tobacco's stronger consensus rating and higher probable upside, analysts plainly believe British American Tobacco is more favorable than Benchmark.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Benchmark
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
British American Tobacco
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50

Benchmark has a net margin of 188.33% compared to British American Tobacco's net margin of 30.23%. Benchmark's return on equity of 29.28% beat British American Tobacco's return on equity.

Company Net Margins Return on Equity Return on Assets
Benchmark188.33% 29.28% -1.07%
British American Tobacco 30.23%16.33%5.16%

13.3% of Benchmark shares are held by institutional investors. Comparatively, 75.6% of British American Tobacco shares are held by institutional investors. 63.7% of Benchmark shares are held by insiders. Comparatively, 0.1% of British American Tobacco shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, British American Tobacco had 14 more articles in the media than Benchmark. MarketBeat recorded 15 mentions for British American Tobacco and 1 mentions for Benchmark. British American Tobacco's average media sentiment score of 0.79 beat Benchmark's score of 0.00 indicating that British American Tobacco is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Benchmark
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
British American Tobacco
3 Very Positive mention(s)
5 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Benchmark has a beta of 0.69, suggesting that its share price is 31% less volatile than the broader market. Comparatively, British American Tobacco has a beta of 0.125, suggesting that its share price is 88% less volatile than the broader market.

Summary

British American Tobacco beats Benchmark on 9 of the 16 factors compared between the two stocks.

How does British American Tobacco compare to Unilever?

British American Tobacco (LON:BATS) and Unilever (LON:ULVR) are both large-cap consumer defensive companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, profitability, media sentiment, institutional ownership, dividends, valuation and risk.

British American Tobacco has a beta of 0.125, meaning that its stock price is 88% less volatile than the broader market. Comparatively, Unilever has a beta of 0.452, meaning that its stock price is 55% less volatile than the broader market.

British American Tobacco pays an annual dividend of GBX 240.24 per share and has a dividend yield of 5.4%. Unilever pays an annual dividend of GBX 204.51 per share and has a dividend yield of 4.8%. British American Tobacco pays out 68.8% of its earnings in the form of a dividend. Unilever pays out 47.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

British American Tobacco currently has a consensus target price of GBX 4,708.33, indicating a potential upside of 5.95%. Unilever has a consensus target price of GBX 3,821.32, indicating a potential downside of 10.48%. Given British American Tobacco's stronger consensus rating and higher probable upside, research analysts clearly believe British American Tobacco is more favorable than Unilever.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
British American Tobacco
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50
Unilever
2 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.83

Unilever has higher revenue and earnings than British American Tobacco. Unilever is trading at a lower price-to-earnings ratio than British American Tobacco, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
British American Tobacco£25.61B3.75-£13.64B£349.1012.73
Unilever£50.50B1.83£7.79B£432.009.88

British American Tobacco has a net margin of 30.23% compared to Unilever's net margin of 12.25%. Unilever's return on equity of 26.01% beat British American Tobacco's return on equity.

Company Net Margins Return on Equity Return on Assets
British American Tobacco30.23% 16.33% 5.16%
Unilever 12.25%26.01%8.62%

In the previous week, British American Tobacco had 11 more articles in the media than Unilever. MarketBeat recorded 15 mentions for British American Tobacco and 4 mentions for Unilever. British American Tobacco's average media sentiment score of 0.79 beat Unilever's score of 0.58 indicating that British American Tobacco is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
British American Tobacco
3 Very Positive mention(s)
5 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Unilever
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

75.6% of British American Tobacco shares are owned by institutional investors. Comparatively, 45.8% of Unilever shares are owned by institutional investors. 0.1% of British American Tobacco shares are owned by insiders. Comparatively, 1.4% of Unilever shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

British American Tobacco beats Unilever on 10 of the 18 factors compared between the two stocks.

How does British American Tobacco compare to Diageo?

Diageo (LON:DGE) and British American Tobacco (LON:BATS) are both large-cap consumer defensive companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, media sentiment, institutional ownership, earnings, dividends and profitability.

Diageo pays an annual dividend of GBX 102.70 per share and has a dividend yield of 6.8%. British American Tobacco pays an annual dividend of GBX 240.24 per share and has a dividend yield of 5.4%. Diageo pays out 94.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. British American Tobacco pays out 68.8% of its earnings in the form of a dividend.

Diageo has a beta of 0.303, indicating that its share price is 70% less volatile than the broader market. Comparatively, British American Tobacco has a beta of 0.125, indicating that its share price is 88% less volatile than the broader market.

Diageo currently has a consensus price target of GBX 2,012.50, indicating a potential upside of 32.71%. British American Tobacco has a consensus price target of GBX 4,708.33, indicating a potential upside of 5.95%. Given Diageo's stronger consensus rating and higher possible upside, equities analysts plainly believe Diageo is more favorable than British American Tobacco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Diageo
0 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.63
British American Tobacco
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50

Diageo has higher earnings, but lower revenue than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Diageo, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Diageo£19.80B1.70£3.96B£108.2014.02
British American Tobacco£25.61B3.75-£13.64B£349.1012.73

61.2% of Diageo shares are held by institutional investors. Comparatively, 75.6% of British American Tobacco shares are held by institutional investors. 0.2% of Diageo shares are held by company insiders. Comparatively, 0.1% of British American Tobacco shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, British American Tobacco had 11 more articles in the media than Diageo. MarketBeat recorded 15 mentions for British American Tobacco and 4 mentions for Diageo. British American Tobacco's average media sentiment score of 0.79 beat Diageo's score of 0.22 indicating that British American Tobacco is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Diageo
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
British American Tobacco
3 Very Positive mention(s)
5 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

British American Tobacco has a net margin of 30.23% compared to Diageo's net margin of 12.18%. Diageo's return on equity of 21.39% beat British American Tobacco's return on equity.

Company Net Margins Return on Equity Return on Assets
Diageo12.18% 21.39% 8.30%
British American Tobacco 30.23%16.33%5.16%

Summary

Diageo beats British American Tobacco on 10 of the 18 factors compared between the two stocks.

How does British American Tobacco compare to Coca-Cola Europacific Partners?

Coca-Cola Europacific Partners (LON:CCEP) and British American Tobacco (LON:BATS) are both large-cap consumer defensive companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, dividends, earnings, risk, analyst recommendations, valuation, profitability and media sentiment.

Coca-Cola Europacific Partners has higher earnings, but lower revenue than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Coca-Cola Europacific Partners, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Coca-Cola Europacific Partners£20.90B1.54£1.94B£426.0017.03
British American Tobacco£25.61B3.75-£13.64B£349.1012.73

Coca-Cola Europacific Partners has a beta of 0.493, indicating that its stock price is 51% less volatile than the broader market. Comparatively, British American Tobacco has a beta of 0.125, indicating that its stock price is 88% less volatile than the broader market.

Coca-Cola Europacific Partners pays an annual dividend of GBX 204 per share and has a dividend yield of 2.8%. British American Tobacco pays an annual dividend of GBX 240.24 per share and has a dividend yield of 5.4%. Coca-Cola Europacific Partners pays out 47.9% of its earnings in the form of a dividend. British American Tobacco pays out 68.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

20.9% of Coca-Cola Europacific Partners shares are owned by institutional investors. Comparatively, 75.6% of British American Tobacco shares are owned by institutional investors. 17.3% of Coca-Cola Europacific Partners shares are owned by insiders. Comparatively, 0.1% of British American Tobacco shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, British American Tobacco had 15 more articles in the media than Coca-Cola Europacific Partners. MarketBeat recorded 15 mentions for British American Tobacco and 0 mentions for Coca-Cola Europacific Partners. British American Tobacco's average media sentiment score of 0.79 beat Coca-Cola Europacific Partners' score of 0.00 indicating that British American Tobacco is being referred to more favorably in the news media.

Company Overall Sentiment
Coca-Cola Europacific Partners Neutral
British American Tobacco Positive

Coca-Cola Europacific Partners presently has a consensus target price of GBX 8,320, suggesting a potential upside of 14.68%. British American Tobacco has a consensus target price of GBX 4,708.33, suggesting a potential upside of 5.95%. Given Coca-Cola Europacific Partners' stronger consensus rating and higher possible upside, equities research analysts clearly believe Coca-Cola Europacific Partners is more favorable than British American Tobacco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Coca-Cola Europacific Partners
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
British American Tobacco
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50

British American Tobacco has a net margin of 30.23% compared to Coca-Cola Europacific Partners' net margin of 9.29%. Coca-Cola Europacific Partners' return on equity of 24.39% beat British American Tobacco's return on equity.

Company Net Margins Return on Equity Return on Assets
Coca-Cola Europacific Partners9.29% 24.39% 4.80%
British American Tobacco 30.23%16.33%5.16%

Summary

Coca-Cola Europacific Partners and British American Tobacco tied by winning 9 of the 18 factors compared between the two stocks.

Get British American Tobacco News Delivered to You Automatically

Sign up to receive the latest news and ratings for BATS and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BATS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

BATS vs. The Competition

MetricBritish American TobaccoTobacco IndustryDefensive SectorLON Exchange
Market Cap£96.06B£66.25B£8.29B£2.74B
Dividend Yield5.56%4.25%3.22%6.16%
P/E Ratio12.738.65891.66366.39
Price / Sales3.7542.20992,149.4886,875.46
Price / Cash18.6414.28140.9027.85
Price / Book1.8223.529.637.79
Net Income-£13.64B£2.09B£1.03B£5.89B
7 Day Performance-0.49%-1.85%0.01%-0.38%
1 Month Performance4.15%-3.39%-0.23%2.20%
1 Year Performance25.96%12.90%255.35%72.29%

British American Tobacco Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BATS
British American Tobacco
3.4429 of 5 stars
GBX 4,444
-1.2%
GBX 4,708.33
+5.9%
+27.0%£96.06B£25.61B12.7352,000
IMB
Imperial Brands
4.5384 of 5 stars
GBX 2,688
-0.3%
GBX 3,433.33
+27.7%
-4.5%£20.82B£32.29B10.7825,200
BMK
Benchmark
N/A£153
-0.6%
N/A+63,650.0%£94.15B£79.16M246,774.19823
ULVR
Unilever
2.2394 of 5 stars
GBX 4,132.50
-1.7%
GBX 3,821.32
-7.5%
-9.7%£90.25B£50.50B9.57148,000
DGE
Diageo
4.1951 of 5 stars
GBX 1,489.50
-3.0%
GBX 2,000
+34.3%
-22.2%£33.12B£19.80B13.7730,269

Related Companies and Tools


This page (LON:BATS) was last updated on 6/9/2026 by MarketBeat.com Staff.
From Our Partners