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British American Tobacco (BATS) Competitors

British American Tobacco logo
GBX 4,196 +12.00 (+0.29%)
As of 09/18/2026 12:47 PM Eastern

BATS vs. IMB, ULVR, RB, DGE, and CCEP

Should you buy British American Tobacco stock or one of its competitors? British American Tobacco's main competitors and comparable companies include Imperial Brands (IMB), Unilever (ULVR), Reckitt Benckiser Group (RB), Diageo (DGE), and Coca-Cola Europacific Partners (CCEP). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer staples" sector.

How does British American Tobacco compare to Imperial Brands?

Imperial Brands (LON:IMB) and British American Tobacco (LON:BATS) are both large-cap consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their profitability, valuation, risk, media sentiment, analyst recommendations, institutional ownership, earnings and dividends.

Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 6.4%. British American Tobacco pays an annual dividend of GBX 242.64 per share and has a dividend yield of 5.8%. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. British American Tobacco pays out 83.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Imperial Brands is clearly the better dividend stock, given its higher yield and lower payout ratio.

British American Tobacco has a net margin of 24.99% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat British American Tobacco's return on equity.

Company Net Margins Return on Equity Return on Assets
Imperial Brands8.96% 39.24% 6.92%
British American Tobacco 24.99%13.38%5.16%

80.9% of Imperial Brands shares are owned by institutional investors. Comparatively, 75.6% of British American Tobacco shares are owned by institutional investors. 0.5% of Imperial Brands shares are owned by insiders. Comparatively, 0.1% of British American Tobacco shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Imperial Brands has higher revenue and earnings than British American Tobacco. Imperial Brands is trading at a lower price-to-earnings ratio than British American Tobacco, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Imperial Brands£32.29B0.58£1.98B£212.6011.72
British American Tobacco£25.78B3.51-£13.64B£290.8014.43

In the previous week, British American Tobacco had 2 more articles in the media than Imperial Brands. MarketBeat recorded 6 mentions for British American Tobacco and 4 mentions for Imperial Brands. Imperial Brands' average media sentiment score of 0.67 beat British American Tobacco's score of 0.35 indicating that Imperial Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Imperial Brands
1 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
British American Tobacco
1 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Imperial Brands currently has a consensus target price of GBX 3,433.33, suggesting a potential upside of 37.81%. British American Tobacco has a consensus target price of GBX 4,858.33, suggesting a potential upside of 15.78%. Given Imperial Brands' stronger consensus rating and higher probable upside, equities research analysts plainly believe Imperial Brands is more favorable than British American Tobacco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Imperial Brands
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.71
British American Tobacco
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50

Imperial Brands has a beta of 0.134, indicating that its stock price is 87% less volatile than the broader market. Comparatively, British American Tobacco has a beta of 0.114, indicating that its stock price is 89% less volatile than the broader market.

Summary

Imperial Brands beats British American Tobacco on 13 of the 18 factors compared between the two stocks.

How does British American Tobacco compare to Unilever?

British American Tobacco (LON:BATS) and Unilever (LON:ULVR) are both large-cap consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, institutional ownership, media sentiment, analyst recommendations, dividends, earnings and profitability.

British American Tobacco has a net margin of 24.99% compared to Unilever's net margin of 12.83%. Unilever's return on equity of 37.05% beat British American Tobacco's return on equity.

Company Net Margins Return on Equity Return on Assets
British American Tobacco24.99% 13.38% 5.16%
Unilever 12.83%37.05%8.62%

British American Tobacco has a beta of 0.114, suggesting that its stock price is 89% less volatile than the broader market. Comparatively, Unilever has a beta of 0.453, suggesting that its stock price is 55% less volatile than the broader market.

75.6% of British American Tobacco shares are held by institutional investors. Comparatively, 45.8% of Unilever shares are held by institutional investors. 0.1% of British American Tobacco shares are held by insiders. Comparatively, 1.4% of Unilever shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, British American Tobacco had 1 more articles in the media than Unilever. MarketBeat recorded 6 mentions for British American Tobacco and 5 mentions for Unilever. British American Tobacco's average media sentiment score of 0.35 beat Unilever's score of 0.00 indicating that British American Tobacco is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
British American Tobacco
1 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Unilever
0 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

British American Tobacco currently has a consensus target price of GBX 4,858.33, indicating a potential upside of 15.78%. Unilever has a consensus target price of GBX 4,753.33, indicating a potential upside of 2.86%. Given British American Tobacco's stronger consensus rating and higher probable upside, equities research analysts plainly believe British American Tobacco is more favorable than Unilever.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
British American Tobacco
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50
Unilever
2 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.83

Unilever has higher revenue and earnings than British American Tobacco. Unilever is trading at a lower price-to-earnings ratio than British American Tobacco, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
British American Tobacco£25.78B3.51-£13.64B£290.8014.43
Unilever£50.62B1.97£7.79B£424.0010.90

British American Tobacco pays an annual dividend of GBX 242.64 per share and has a dividend yield of 5.8%. Unilever pays an annual dividend of GBX 194.07 per share and has a dividend yield of 4.2%. British American Tobacco pays out 83.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Unilever pays out 45.8% of its earnings in the form of a dividend.

Summary

British American Tobacco beats Unilever on 10 of the 18 factors compared between the two stocks.

How does British American Tobacco compare to Reckitt Benckiser Group?

Reckitt Benckiser Group (LON:RB) and British American Tobacco (LON:BATS) are both large-cap consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, media sentiment, dividends, analyst recommendations, profitability and earnings.

75.6% of British American Tobacco shares are held by institutional investors. 0.1% of British American Tobacco shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Reckitt Benckiser Group has higher earnings, but lower revenue than British American Tobacco. Reckitt Benckiser Group is trading at a lower price-to-earnings ratio than British American Tobacco, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Reckitt Benckiser Group£13.99B0.00N/A£166.30N/A
British American Tobacco£25.78B3.51-£13.64B£290.8014.43

British American Tobacco has a net margin of 24.99% compared to Reckitt Benckiser Group's net margin of 0.00%. British American Tobacco's return on equity of 13.38% beat Reckitt Benckiser Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Reckitt Benckiser GroupN/A N/A N/A
British American Tobacco 24.99%13.38%5.16%

British American Tobacco has a consensus target price of GBX 4,858.33, suggesting a potential upside of 15.78%. Given British American Tobacco's stronger consensus rating and higher possible upside, analysts plainly believe British American Tobacco is more favorable than Reckitt Benckiser Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Reckitt Benckiser Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
British American Tobacco
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50

In the previous week, British American Tobacco had 5 more articles in the media than Reckitt Benckiser Group. MarketBeat recorded 6 mentions for British American Tobacco and 1 mentions for Reckitt Benckiser Group. Reckitt Benckiser Group's average media sentiment score of 0.74 beat British American Tobacco's score of 0.35 indicating that Reckitt Benckiser Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Reckitt Benckiser Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
British American Tobacco
1 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Reckitt Benckiser Group pays an annual dividend of GBX 175 per share. British American Tobacco pays an annual dividend of GBX 242.64 per share and has a dividend yield of 5.8%. Reckitt Benckiser Group pays out 105.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. British American Tobacco pays out 83.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. British American Tobacco is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

British American Tobacco beats Reckitt Benckiser Group on 13 of the 15 factors compared between the two stocks.

How does British American Tobacco compare to Diageo?

Diageo (LON:DGE) and British American Tobacco (LON:BATS) are both large-cap consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, dividends, media sentiment, risk, valuation and institutional ownership.

Diageo has a beta of 0.307, suggesting that its share price is 69% less volatile than the broader market. Comparatively, British American Tobacco has a beta of 0.114, suggesting that its share price is 89% less volatile than the broader market.

In the previous week, British American Tobacco had 2 more articles in the media than Diageo. MarketBeat recorded 6 mentions for British American Tobacco and 4 mentions for Diageo. British American Tobacco's average media sentiment score of 0.35 beat Diageo's score of 0.02 indicating that British American Tobacco is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Diageo
0 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
British American Tobacco
1 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Diageo currently has a consensus target price of GBX 2,033.86, indicating a potential upside of 26.04%. British American Tobacco has a consensus target price of GBX 4,858.33, indicating a potential upside of 15.78%. Given Diageo's stronger consensus rating and higher probable upside, equities analysts clearly believe Diageo is more favorable than British American Tobacco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Diageo
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
British American Tobacco
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50

61.2% of Diageo shares are held by institutional investors. Comparatively, 75.6% of British American Tobacco shares are held by institutional investors. 0.2% of Diageo shares are held by company insiders. Comparatively, 0.1% of British American Tobacco shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Diageo pays an annual dividend of GBX 83.04 per share and has a dividend yield of 5.1%. British American Tobacco pays an annual dividend of GBX 242.64 per share and has a dividend yield of 5.8%. Diageo pays out 106.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. British American Tobacco pays out 83.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. British American Tobacco is clearly the better dividend stock, given its higher yield and lower payout ratio.

British American Tobacco has a net margin of 24.99% compared to Diageo's net margin of 8.91%. Diageo's return on equity of 15.52% beat British American Tobacco's return on equity.

Company Net Margins Return on Equity Return on Assets
Diageo8.91% 15.52% 8.30%
British American Tobacco 24.99%13.38%5.16%

Diageo has higher earnings, but lower revenue than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Diageo, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Diageo£19.64B1.83£3.96B£77.9020.71
British American Tobacco£25.78B3.51-£13.64B£290.8014.43

Summary

British American Tobacco beats Diageo on 9 of the 17 factors compared between the two stocks.

How does British American Tobacco compare to Coca-Cola Europacific Partners?

Coca-Cola Europacific Partners (LON:CCEP) and British American Tobacco (LON:BATS) are both large-cap consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their earnings, analyst recommendations, valuation, risk, media sentiment, dividends, institutional ownership and profitability.

20.9% of Coca-Cola Europacific Partners shares are held by institutional investors. Comparatively, 75.6% of British American Tobacco shares are held by institutional investors. 18.3% of Coca-Cola Europacific Partners shares are held by insiders. Comparatively, 0.1% of British American Tobacco shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Coca-Cola Europacific Partners pays an annual dividend of GBX 207 per share and has a dividend yield of 2.8%. British American Tobacco pays an annual dividend of GBX 242.64 per share and has a dividend yield of 5.8%. Coca-Cola Europacific Partners pays out 46.6% of its earnings in the form of a dividend. British American Tobacco pays out 83.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

In the previous week, British American Tobacco had 4 more articles in the media than Coca-Cola Europacific Partners. MarketBeat recorded 6 mentions for British American Tobacco and 2 mentions for Coca-Cola Europacific Partners. Coca-Cola Europacific Partners' average media sentiment score of 0.57 beat British American Tobacco's score of 0.35 indicating that Coca-Cola Europacific Partners is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Coca-Cola Europacific Partners
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
British American Tobacco
1 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Coca-Cola Europacific Partners currently has a consensus target price of GBX 8,725, indicating a potential upside of 16.41%. British American Tobacco has a consensus target price of GBX 4,858.33, indicating a potential upside of 15.78%. Given Coca-Cola Europacific Partners' stronger consensus rating and higher probable upside, equities research analysts plainly believe Coca-Cola Europacific Partners is more favorable than British American Tobacco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Coca-Cola Europacific Partners
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
British American Tobacco
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50

Coca-Cola Europacific Partners has higher earnings, but lower revenue than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Coca-Cola Europacific Partners, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Coca-Cola Europacific Partners£21.35B1.55£1.94B£444.0016.88
British American Tobacco£25.78B3.51-£13.64B£290.8014.43

Coca-Cola Europacific Partners has a beta of 0.48, suggesting that its stock price is 52% less volatile than the broader market. Comparatively, British American Tobacco has a beta of 0.114, suggesting that its stock price is 89% less volatile than the broader market.

British American Tobacco has a net margin of 24.99% compared to Coca-Cola Europacific Partners' net margin of 9.34%. Coca-Cola Europacific Partners' return on equity of 24.93% beat British American Tobacco's return on equity.

Company Net Margins Return on Equity Return on Assets
Coca-Cola Europacific Partners9.34% 24.93% 4.80%
British American Tobacco 24.99%13.38%5.16%

Summary

Coca-Cola Europacific Partners beats British American Tobacco on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BATS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BATS vs. The Competition

MetricBritish American TobaccoTobacco IndustryConsumer Staples SectorLON Exchange
Market Cap£90.08B£45.26B£15.55B£2.89B
Dividend Yield5.86%4.88%3.25%6.22%
P/E Ratio14.4311.2912.77366.66
Price / Sales3.5131.23262,948.9989,823.12
Price / Cash18.6413.1255.8327.89
Price / Book1.721.874.356.34
Net Income-£13.64B£1.46B£837.18M£5.89B
7 Day Performance2.34%-2.38%-0.95%0.06%
1 Month Performance1.08%-6.86%-2.88%-0.11%
1 Year Performance4.09%-13.22%10.46%19.10%

British American Tobacco Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BATS
British American Tobacco
2.9059 of 5 stars
GBX 4,196
+0.3%
GBX 4,858.33
+15.8%
+4.1%£90.08B£25.78B14.4347,797
IMB
Imperial Brands
3.3231 of 5 stars
GBX 2,491.35
-0.2%
GBX 3,433.33
+37.8%
-19.2%£18.84B£32.29B11.7225,100
ULVR
Unilever
1.4042 of 5 stars
GBX 4,621
-0.2%
GBX 4,753.33
+2.9%
+1.5%£99.50B£50.62B10.9093,732
RB
Reckitt Benckiser Group
N/AN/AN/AN/A£48.36B£13.99B40.7937,756
DGE
Diageo
3.5078 of 5 stars
GBX 1,613.68
-0.8%
GBX 2,033.86
+26.0%
-11.1%£35.88B£19.64B20.7127,972

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This page (LON:BATS) was last updated on 9/20/2026 by MarketBeat.com Staff.
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