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British American Tobacco (BATS) Competitors

British American Tobacco logo
GBX 4,605 -55.00 (-1.18%)
As of 12:02 PM Eastern

BATS vs. IMB, ULVR, BMK, CCEP, and DGE

Should you buy British American Tobacco stock or one of its competitors? MarketBeat compares British American Tobacco with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with British American Tobacco include Imperial Brands (IMB), Unilever (ULVR), Benchmark (BMK), Coca-Cola Europacific Partners (CCEP), and Diageo (DGE). These companies are all part of the "consumer defensive" sector.

How does British American Tobacco compare to Imperial Brands?

Imperial Brands (LON:IMB) and British American Tobacco (LON:BATS) are both large-cap consumer defensive companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, media sentiment, earnings and analyst recommendations.

Imperial Brands has a beta of 0.144, indicating that its share price is 86% less volatile than the broader market. Comparatively, British American Tobacco has a beta of 0.128, indicating that its share price is 87% less volatile than the broader market.

Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 5.7%. British American Tobacco pays an annual dividend of GBX 240.24 per share and has a dividend yield of 5.2%. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. British American Tobacco pays out 68.8% of its earnings in the form of a dividend.

80.9% of Imperial Brands shares are owned by institutional investors. Comparatively, 75.6% of British American Tobacco shares are owned by institutional investors. 0.5% of Imperial Brands shares are owned by insiders. Comparatively, 0.1% of British American Tobacco shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

British American Tobacco has a net margin of 30.23% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat British American Tobacco's return on equity.

Company Net Margins Return on Equity Return on Assets
Imperial Brands8.96% 39.24% 6.92%
British American Tobacco 30.23%16.33%5.16%

Imperial Brands presently has a consensus target price of GBX 3,433.33, indicating a potential upside of 22.15%. British American Tobacco has a consensus target price of GBX 4,758.33, indicating a potential upside of 3.33%. Given Imperial Brands' stronger consensus rating and higher probable upside, equities analysts clearly believe Imperial Brands is more favorable than British American Tobacco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Imperial Brands
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.71
British American Tobacco
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50

Imperial Brands has higher revenue and earnings than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Imperial Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Imperial Brands£32.29B0.67£1.98B£212.6013.22
British American Tobacco£25.61B3.64-£13.64B£349.1013.19

In the previous week, Imperial Brands had 1 more articles in the media than British American Tobacco. MarketBeat recorded 2 mentions for Imperial Brands and 1 mentions for British American Tobacco. Imperial Brands' average media sentiment score of 1.03 beat British American Tobacco's score of 0.67 indicating that Imperial Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Imperial Brands
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
British American Tobacco
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Imperial Brands beats British American Tobacco on 14 of the 18 factors compared between the two stocks.

How does British American Tobacco compare to Unilever?

British American Tobacco (LON:BATS) and Unilever (LON:ULVR) are both large-cap consumer defensive companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, valuation, analyst recommendations, profitability, media sentiment, dividends, earnings and risk.

Unilever has higher revenue and earnings than British American Tobacco. Unilever is trading at a lower price-to-earnings ratio than British American Tobacco, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
British American Tobacco£25.61B3.64-£13.64B£349.1013.19
Unilever£50.50B1.94£7.79B£432.0010.54

In the previous week, Unilever had 3 more articles in the media than British American Tobacco. MarketBeat recorded 4 mentions for Unilever and 1 mentions for British American Tobacco. British American Tobacco's average media sentiment score of 0.67 beat Unilever's score of 0.43 indicating that British American Tobacco is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
British American Tobacco
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Unilever
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

British American Tobacco has a beta of 0.128, suggesting that its share price is 87% less volatile than the broader market. Comparatively, Unilever has a beta of 0.447, suggesting that its share price is 55% less volatile than the broader market.

British American Tobacco pays an annual dividend of GBX 240.24 per share and has a dividend yield of 5.2%. Unilever pays an annual dividend of GBX 204.51 per share and has a dividend yield of 4.5%. British American Tobacco pays out 68.8% of its earnings in the form of a dividend. Unilever pays out 47.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

British American Tobacco has a net margin of 30.23% compared to Unilever's net margin of 12.25%. Unilever's return on equity of 26.01% beat British American Tobacco's return on equity.

Company Net Margins Return on Equity Return on Assets
British American Tobacco30.23% 16.33% 5.16%
Unilever 12.25%26.01%8.62%

75.6% of British American Tobacco shares are held by institutional investors. Comparatively, 45.8% of Unilever shares are held by institutional investors. 0.1% of British American Tobacco shares are held by insiders. Comparatively, 1.4% of Unilever shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

British American Tobacco presently has a consensus price target of GBX 4,758.33, suggesting a potential upside of 3.33%. Unilever has a consensus price target of GBX 3,837.98, suggesting a potential downside of 15.70%. Given British American Tobacco's stronger consensus rating and higher possible upside, equities research analysts clearly believe British American Tobacco is more favorable than Unilever.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
British American Tobacco
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50
Unilever
2 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.83

Summary

British American Tobacco and Unilever tied by winning 9 of the 18 factors compared between the two stocks.

How does British American Tobacco compare to Benchmark?

Benchmark (LON:BMK) and British American Tobacco (LON:BATS) are both large-cap consumer defensive companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, risk, institutional ownership, earnings, profitability, dividends, valuation and analyst recommendations.

13.3% of Benchmark shares are owned by institutional investors. Comparatively, 75.6% of British American Tobacco shares are owned by institutional investors. 63.7% of Benchmark shares are owned by insiders. Comparatively, 0.1% of British American Tobacco shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

British American Tobacco has a consensus target price of GBX 4,758.33, suggesting a potential upside of 3.33%. Given British American Tobacco's stronger consensus rating and higher possible upside, analysts plainly believe British American Tobacco is more favorable than Benchmark.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Benchmark
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
British American Tobacco
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50

Benchmark has higher earnings, but lower revenue than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Benchmark, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Benchmark£79.16M1,189.43-£39.55M£0.06246,774.19
British American Tobacco£25.61B3.64-£13.64B£349.1013.19

Benchmark has a beta of 0.69, indicating that its share price is 31% less volatile than the broader market. Comparatively, British American Tobacco has a beta of 0.128, indicating that its share price is 87% less volatile than the broader market.

British American Tobacco has a net margin of 30.23% compared to Benchmark's net margin of -43.67%. British American Tobacco's return on equity of 16.33% beat Benchmark's return on equity.

Company Net Margins Return on Equity Return on Assets
Benchmark-43.67% -15.96% -1.07%
British American Tobacco 30.23%16.33%5.16%

In the previous week, Benchmark and Benchmark both had 1 articles in the media. Benchmark's average media sentiment score of 0.75 beat British American Tobacco's score of 0.67 indicating that Benchmark is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Benchmark
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
British American Tobacco
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

British American Tobacco beats Benchmark on 9 of the 15 factors compared between the two stocks.

How does British American Tobacco compare to Coca-Cola Europacific Partners?

British American Tobacco (LON:BATS) and Coca-Cola Europacific Partners (LON:CCEP) are both large-cap consumer defensive companies, but which is the better business? We will compare the two companies based on the strength of their valuation, risk, earnings, dividends, institutional ownership, media sentiment, profitability and analyst recommendations.

British American Tobacco pays an annual dividend of GBX 240.24 per share and has a dividend yield of 5.2%. Coca-Cola Europacific Partners pays an annual dividend of GBX 204 per share and has a dividend yield of 2.6%. British American Tobacco pays out 68.8% of its earnings in the form of a dividend. Coca-Cola Europacific Partners pays out 47.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

75.6% of British American Tobacco shares are held by institutional investors. Comparatively, 20.9% of Coca-Cola Europacific Partners shares are held by institutional investors. 0.1% of British American Tobacco shares are held by insiders. Comparatively, 18.3% of Coca-Cola Europacific Partners shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Coca-Cola Europacific Partners has lower revenue, but higher earnings than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Coca-Cola Europacific Partners, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
British American Tobacco£25.61B3.64-£13.64B£349.1013.19
Coca-Cola Europacific Partners£20.90B1.68£1.94B£426.0018.64

In the previous week, British American Tobacco and British American Tobacco both had 1 articles in the media. Coca-Cola Europacific Partners' average media sentiment score of 1.43 beat British American Tobacco's score of 0.67 indicating that Coca-Cola Europacific Partners is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
British American Tobacco
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Coca-Cola Europacific Partners
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

British American Tobacco has a beta of 0.128, indicating that its share price is 87% less volatile than the broader market. Comparatively, Coca-Cola Europacific Partners has a beta of 0.467, indicating that its share price is 53% less volatile than the broader market.

British American Tobacco has a net margin of 30.23% compared to Coca-Cola Europacific Partners' net margin of 9.29%. Coca-Cola Europacific Partners' return on equity of 24.39% beat British American Tobacco's return on equity.

Company Net Margins Return on Equity Return on Assets
British American Tobacco30.23% 16.33% 5.16%
Coca-Cola Europacific Partners 9.29%24.39%4.80%

British American Tobacco currently has a consensus price target of GBX 4,758.33, suggesting a potential upside of 3.33%. Coca-Cola Europacific Partners has a consensus price target of GBX 8,320, suggesting a potential upside of 4.79%. Given Coca-Cola Europacific Partners' stronger consensus rating and higher possible upside, analysts plainly believe Coca-Cola Europacific Partners is more favorable than British American Tobacco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
British American Tobacco
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50
Coca-Cola Europacific Partners
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

Summary

Coca-Cola Europacific Partners beats British American Tobacco on 10 of the 17 factors compared between the two stocks.

How does British American Tobacco compare to Diageo?

Diageo (LON:DGE) and British American Tobacco (LON:BATS) are both large-cap consumer defensive companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, risk, dividends, institutional ownership, earnings, profitability, valuation and media sentiment.

Diageo has a beta of 0.307, indicating that its share price is 69% less volatile than the broader market. Comparatively, British American Tobacco has a beta of 0.128, indicating that its share price is 87% less volatile than the broader market.

Diageo presently has a consensus target price of GBX 4,554.88, suggesting a potential upside of 189.64%. British American Tobacco has a consensus target price of GBX 4,758.33, suggesting a potential upside of 3.33%. Given Diageo's stronger consensus rating and higher possible upside, equities research analysts clearly believe Diageo is more favorable than British American Tobacco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Diageo
0 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.63
British American Tobacco
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50

British American Tobacco has a net margin of 30.23% compared to Diageo's net margin of 12.18%. Diageo's return on equity of 21.39% beat British American Tobacco's return on equity.

Company Net Margins Return on Equity Return on Assets
Diageo12.18% 21.39% 8.30%
British American Tobacco 30.23%16.33%5.16%

Diageo pays an annual dividend of GBX 102.70 per share and has a dividend yield of 6.5%. British American Tobacco pays an annual dividend of GBX 240.24 per share and has a dividend yield of 5.2%. Diageo pays out 94.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. British American Tobacco pays out 68.8% of its earnings in the form of a dividend.

Diageo has higher earnings, but lower revenue than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Diageo, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Diageo£19.80B1.77£3.96B£108.2014.53
British American Tobacco£25.61B3.64-£13.64B£349.1013.19

61.2% of Diageo shares are owned by institutional investors. Comparatively, 75.6% of British American Tobacco shares are owned by institutional investors. 0.2% of Diageo shares are owned by insiders. Comparatively, 0.1% of British American Tobacco shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, Diageo had 4 more articles in the media than British American Tobacco. MarketBeat recorded 5 mentions for Diageo and 1 mentions for British American Tobacco. Diageo's average media sentiment score of 0.70 beat British American Tobacco's score of 0.67 indicating that Diageo is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Diageo
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
British American Tobacco
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Diageo beats British American Tobacco on 12 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BATS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BATS vs. The Competition

MetricBritish American TobaccoTobacco IndustryDefensive SectorLON Exchange
Market Cap£93.32B£68.64B£8.41B£2.79B
Dividend Yield5.25%4.05%3.13%6.16%
P/E Ratio13.198.73891.76368.25
Price / Sales3.6441.35992,149.9384,392.87
Price / Cash18.6414.16142.3527.89
Price / Book1.8922.939.767.59
Net Income-£13.64B£2.09B£1.03B£5.89B
7 Day Performance5.31%1.47%0.40%0.05%
1 Month Performance6.18%-1.93%0.57%-0.66%
1 Year Performance20.05%4.10%245.94%62.48%

British American Tobacco Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BATS
British American Tobacco
2.4097 of 5 stars
GBX 4,605
-1.2%
GBX 4,758.33
+3.3%
+22.2%£93.32B£25.61B13.1952,000
IMB
Imperial Brands
3.8456 of 5 stars
GBX 2,646
-1.2%
GBX 3,433.33
+29.8%
-2.8%£20.28B£32.29B12.4525,200
ULVR
Unilever
1.5922 of 5 stars
GBX 4,529
-1.2%
GBX 3,837.98
-15.3%
+4.3%£97.52B£50.50B10.48148,000
BMK
Benchmark
N/A£153
-0.6%
N/A+62,085.0%£94.15B£79.16M246,774.19823
CCEP
Coca-Cola Europacific Partners
2.1023 of 5 stars
GBX 7,890
flat
GBX 8,320
+5.4%
+9.0%£34.94B£20.90B18.5227,600

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This page (LON:BATS) was last updated on 7/21/2026 by MarketBeat.com Staff.
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