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S&P 500   4,050.83
DOW   32,859.03
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Is SoFi Technologies a Buy in the Midst of a Banking Crisis?
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3 Companies That Just Started Paying Dividends
CloudFlare's Chart Shows Bullish Moving-Average Crossover
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Modern Day Options Trading For Beginners! (Ad)pixel
Analysts Upgrade Ciena Corp to Strong Buy
Closing prices for crude oil, gold and other commodities
S&P 500   4,050.83
DOW   32,859.03
QQQ   315.68
Is SoFi Technologies a Buy in the Midst of a Banking Crisis?
Modern Day Options Trading For Beginners! (Ad)pixel
3 Companies That Just Started Paying Dividends
CloudFlare's Chart Shows Bullish Moving-Average Crossover
Modern Day Options Trading For Beginners! (Ad)pixel
The Squeeze Is On For EVGo, Rally To Follow 
Alibaba Just Changed The Game For Chinese Tech Conglomerates
Modern Day Options Trading For Beginners! (Ad)pixel
Analysts Upgrade Ciena Corp to Strong Buy
Closing prices for crude oil, gold and other commodities
S&P 500   4,050.83
DOW   32,859.03
QQQ   315.68
Is SoFi Technologies a Buy in the Midst of a Banking Crisis?
Modern Day Options Trading For Beginners! (Ad)pixel
3 Companies That Just Started Paying Dividends
CloudFlare's Chart Shows Bullish Moving-Average Crossover
Modern Day Options Trading For Beginners! (Ad)pixel
The Squeeze Is On For EVGo, Rally To Follow 
Alibaba Just Changed The Game For Chinese Tech Conglomerates
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Analysts Upgrade Ciena Corp to Strong Buy
Closing prices for crude oil, gold and other commodities
LON:BATS

British American Tobacco - BATS Competitors

GBX 2,848.50
-26.50 (-0.92%)
(As of 03/30/2023 09:41 PM ET)
Add
Compare
Today's Range
2,836
2,876.50
50-Day Range
2,823.50
3,216.50
52-Week Range
2,823.50
3,645
Volume
5.27 million shs
Average Volume
3.29 million shs
Market Capitalization
£63.81 billion
P/E Ratio
965.59
Dividend Yield
8.11%
Price Target
GBX 3,788

BATS vs. IMB, DGE, RKT, ULVR, TSCO, CCH, TATE, BVIC, FEVR, and DCG

Should you be buying British American Tobacco stock or one of its competitors? The main competitors of British American Tobacco include Imperial Brands (IMB), Diageo (DGE), Reckitt Benckiser Group (RKT), Unilever (ULVR), Tesco (TSCO), Coca-Cola HBC (CCH), Tate & Lyle (TATE), Britvic (BVIC), Fevertree Drinks (FEVR), and Dairy Crest Group (DCG). These companies are all part of the "consumer defensive" sector.

British American Tobacco vs.

British American Tobacco (LON:BATS) and Imperial Brands (LON:IMB) are both large-cap consumer defensive companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, community ranking, dividends, risk, profitability, analyst recommendations, media sentiment and institutional ownership.

50.4% of British American Tobacco shares are held by institutional investors. Comparatively, 64.6% of Imperial Brands shares are held by institutional investors. 9.0% of British American Tobacco shares are held by company insiders. Comparatively, 6.3% of Imperial Brands shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

British American Tobacco received 602 more outperform votes than Imperial Brands when rated by MarketBeat users. Likewise, 74.09% of users gave British American Tobacco an outperform vote while only 69.68% of users gave Imperial Brands an outperform vote.

CompanyUnderperformOutperform
British American TobaccoOutperform Votes
1227
74.09%
Underperform Votes
429
25.91%
Imperial BrandsOutperform Votes
625
69.68%
Underperform Votes
272
30.32%

British American Tobacco has higher revenue and earnings than Imperial Brands. British American Tobacco is trading at a lower price-to-earnings ratio than Imperial Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
British American Tobacco£27.66 billion2.31£6.62 billion£2.95965.59
Imperial Brands£16.91 billion1.04£1.57 billion£1.651,156.36

British American Tobacco has a net margin of 24.10% compared to Imperial Brands' net margin of 9.29%. Imperial Brands' return on equity of 24.83% beat British American Tobacco's return on equity.

Company Net Margins Return on Equity Return on Assets
British American Tobacco 24.10% 9.57% 5.01%
Imperial Brands 9.29% 24.83% 6.69%

In the previous week, British American Tobacco had 5 more articles in the media than Imperial Brands. MarketBeat recorded 5 mentions for British American Tobacco and 0 mentions for Imperial Brands. British American Tobacco's average media sentiment score of 0.13 beat Imperial Brands' score of 0.00 indicating that British American Tobacco is being referred to more favorably in the media.

Company Overall Sentiment
British American Tobacco Neutral
Imperial Brands Neutral

British American Tobacco pays an annual dividend of GBX 231 per share and has a dividend yield of 8.1%. Imperial Brands pays an annual dividend of GBX 141 per share and has a dividend yield of 7.4%. British American Tobacco pays out 7,830.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Imperial Brands pays out 8,545.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. British American Tobacco is clearly the better dividend stock, given its higher yield and lower payout ratio.

British American Tobacco currently has a consensus price target of GBX 3,788, indicating a potential upside of 32.98%. Imperial Brands has a consensus price target of GBX 2,294.17, indicating a potential upside of 20.24%. Given British American Tobacco's stronger consensus rating and higher possible upside, research analysts plainly believe British American Tobacco is more favorable than Imperial Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
British American Tobacco
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.71
Imperial Brands
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.67

British American Tobacco has a beta of 0.34, meaning that its stock price is 66% less volatile than the S&P 500. Comparatively, Imperial Brands has a beta of 0.39, meaning that its stock price is 61% less volatile than the S&P 500.

Summary

British American Tobacco beats Imperial Brands on 15 of the 20 factors compared between the two stocks.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BATS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BATS vs. The Competition

MetricBritish American TobaccoTobacco IndustryDefensive SectorLON Exchange
Market Cap£63.81B£40.74B£7.92B£1.38B
Dividend Yield7.78%5.52%2.84%13.09%
P/E Ratio965.59237.86266.311,578.13
Price / Sales2.31167.5869,226.6946,225.22
Price / Cash18.6414.60160.9032.63
Price / Book0.841.7310.272.87
Net Income£6.62B£4.10B£483.38M£165.94M
7 Day Performance-0.82%-1.40%0.60%5.43%
1 Month Performance-9.38%-4.08%-0.97%-3.92%
1 Year Performance-10.83%9.48%-8.04%65.36%

British American Tobacco Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
IMB
Imperial Brands
1.4877 of 5 stars
GBX 1,906
+0.6%
GBX 2,294.17
+20.4%
+16.7%£17.65B£16.91B1,155.1530,300Dividend Increase
DGE
Diageo
1.296 of 5 stars
GBX 3,559
+0.2%
GBX 4,093.57
+15.0%
-8.2%£80.43B£16.92B2,252.5327,783Analyst Report
RKT
Reckitt Benckiser Group
1.4822 of 5 stars
GBX 6,156
+0.4%
GBX 7,320
+18.9%
+6.3%£44.08B£14.45B1,865.452,020
ULVR
Unilever
1.1704 of 5 stars
GBX 4,207
-0.1%
GBX 4,118.33
-2.1%
+18.2%£106.44B£60.07B1,581.58148,012
TSCO
Tesco
1.7727 of 5 stars
GBX 262.50
+3.0%
GBX 308
+17.3%
-6.3%£19.22B£63.38B2,019.23360,000Gap Up
CCH
Coca-Cola HBC
1.1187 of 5 stars
GBX 2,214
+1.3%
GBX 2,341.67
+5.8%
+35.3%£8.12B£9.20B2,192.0836,000
TATE
Tate & Lyle
1.5256 of 5 stars
GBX 791.80
+1.0%
GBX 909
+14.8%
+8.3%£3.18B£1.57B4,657.654,441
BVIC
Britvic
1.155 of 5 stars
GBX 883.50
+1.6%
GBX 963.33
+9.0%
+8.8%£2.28B£1.62B1,666.984,210
FEVR
Fevertree Drinks
1.0683 of 5 stars
GBX 1,244
+3.2%
GBX 1,208.33
-2.9%
-28.9%£1.45B£344.30M5,654.55283Gap Up
DCG
Dairy Crest Group
0 of 5 stars
GBX 620.50
flat
N/AN/A£958.60M£461.60M22.081,100
This page (LON:BATS) was last updated on 3/31/2023 by MarketBeat.com Staff