British American Tobacco (BATS) Competitors GBX 4,952 +26.00 (+0.53%) As of 06:53 AM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesBuy This Stock BATS vs. IMB, BMK, ULVR, DGE, and CCEPShould you buy British American Tobacco stock or one of its competitors? MarketBeat compares British American Tobacco with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with British American Tobacco include Imperial Brands (IMB), Benchmark (BMK), Unilever (ULVR), Diageo (DGE), and Coca-Cola Europacific Partners (CCEP). These companies are all part of the "consumer defensive" sector. BATS vs. IMBBATS vs. BMKBATS vs. ULVRBATS vs. DGEBATS vs. CCEPHow does British American Tobacco compare to Imperial Brands?Imperial Brands (LON:IMB) and British American Tobacco (LON:BATS) are both large-cap consumer defensive companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, analyst recommendations, media sentiment, earnings, institutional ownership, dividends, valuation and risk. Is IMB or BATS a better dividend stock? Imperial Brands pays an annual dividend of GBX 188.68 per share and has a dividend yield of 6.5%. British American Tobacco pays an annual dividend of GBX 240.24 per share and has a dividend yield of 4.9%. Imperial Brands pays out 75.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. British American Tobacco pays out 68.8% of its earnings in the form of a dividend. Which has more volatility & risk, IMB or BATS? Imperial Brands has a beta of 0.168, suggesting that its share price is 83% less volatile than the broader market. Comparatively, British American Tobacco has a beta of 0.117, suggesting that its share price is 88% less volatile than the broader market. Do analysts recommend IMB or BATS? Imperial Brands presently has a consensus target price of GBX 3,433.33, indicating a potential upside of 18.24%. British American Tobacco has a consensus target price of GBX 4,500, indicating a potential downside of 9.13%. Given Imperial Brands' stronger consensus rating and higher probable upside, equities research analysts plainly believe Imperial Brands is more favorable than British American Tobacco.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Imperial Brands 0 Sell rating(s) 2 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.71British American Tobacco 1 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.40 Do insiders and institutionals have more ownership in IMB or BATS? 80.9% of Imperial Brands shares are owned by institutional investors. Comparatively, 75.6% of British American Tobacco shares are owned by institutional investors. 0.5% of Imperial Brands shares are owned by company insiders. Comparatively, 0.1% of British American Tobacco shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Does the media refer more to IMB or BATS? In the previous week, Imperial Brands had 6 more articles in the media than British American Tobacco. MarketBeat recorded 10 mentions for Imperial Brands and 4 mentions for British American Tobacco. British American Tobacco's average media sentiment score of 0.73 beat Imperial Brands' score of 0.16 indicating that British American Tobacco is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Imperial Brands 0 Very Positive mention(s) 0 Positive mention(s) 6 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral British American Tobacco 1 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is IMB or BATS more profitable? British American Tobacco has a net margin of 30.23% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat British American Tobacco's return on equity.Company Net Margins Return on Equity Return on Assets Imperial Brands8.96% 39.24% 6.92% British American Tobacco 30.23%16.33%5.16% Which has better earnings and valuation, IMB or BATS? Imperial Brands has higher revenue and earnings than British American Tobacco. Imperial Brands is trading at a lower price-to-earnings ratio than British American Tobacco, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioImperial Brands£32.29B0.70£1.98B£249.3011.65British American Tobacco£25.61B4.18-£13.64B£349.1014.19 SummaryImperial Brands beats British American Tobacco on 12 of the 18 factors compared between the two stocks.How does British American Tobacco compare to Benchmark?British American Tobacco (LON:BATS) and Benchmark (LON:BMK) are both large-cap consumer defensive companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, risk, profitability, dividends, earnings, analyst recommendations and media sentiment. Does the media refer more to BATS or BMK? In the previous week, British American Tobacco had 4 more articles in the media than Benchmark. MarketBeat recorded 4 mentions for British American Tobacco and 0 mentions for Benchmark. British American Tobacco's average media sentiment score of 0.73 beat Benchmark's score of 0.00 indicating that British American Tobacco is being referred to more favorably in the media. Company Overall Sentiment British American Tobacco Positive Benchmark Neutral Which has more risk & volatility, BATS or BMK? British American Tobacco has a beta of 0.117, meaning that its stock price is 88% less volatile than the broader market. Comparatively, Benchmark has a beta of 0.69, meaning that its stock price is 31% less volatile than the broader market. Is BATS or BMK more profitable? Benchmark has a net margin of 188.33% compared to British American Tobacco's net margin of 30.23%. Benchmark's return on equity of 29.28% beat British American Tobacco's return on equity.Company Net Margins Return on Equity Return on Assets British American Tobacco30.23% 16.33% 5.16% Benchmark 188.33%29.28%-1.07% Which has stronger earnings and valuation, BATS or BMK? Benchmark has lower revenue, but higher earnings than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Benchmark, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBritish American Tobacco£25.61B4.18-£13.64B£349.1014.19Benchmark£79.16M1,189.43-£39.55M£0.06246,774.19 Do insiders and institutionals believe in BATS or BMK? 75.6% of British American Tobacco shares are owned by institutional investors. Comparatively, 13.3% of Benchmark shares are owned by institutional investors. 0.1% of British American Tobacco shares are owned by insiders. Comparatively, 63.7% of Benchmark shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth. Do analysts recommend BATS or BMK? British American Tobacco currently has a consensus target price of GBX 4,500, indicating a potential downside of 9.13%. Given British American Tobacco's stronger consensus rating and higher probable upside, research analysts clearly believe British American Tobacco is more favorable than Benchmark.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score British American Tobacco 1 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.40Benchmark 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 SummaryBritish American Tobacco beats Benchmark on 9 of the 16 factors compared between the two stocks.How does British American Tobacco compare to Unilever?Unilever (LON:ULVR) and British American Tobacco (LON:BATS) are both large-cap consumer defensive companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, earnings, risk, dividends, media sentiment, valuation, analyst recommendations and profitability. Which has higher earnings and valuation, ULVR or BATS? Unilever has higher revenue and earnings than British American Tobacco. Unilever is trading at a lower price-to-earnings ratio than British American Tobacco, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioUnilever£50.50B1.87£7.79B£432.009.99British American Tobacco£25.61B4.18-£13.64B£349.1014.19 Do analysts rate ULVR or BATS? Unilever currently has a consensus target price of GBX 3,921.32, indicating a potential downside of 9.16%. British American Tobacco has a consensus target price of GBX 4,500, indicating a potential downside of 9.13%. Given British American Tobacco's stronger consensus rating and higher possible upside, analysts clearly believe British American Tobacco is more favorable than Unilever.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Unilever 2 Sell rating(s) 3 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 1.83British American Tobacco 1 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.40 Does the media favor ULVR or BATS? In the previous week, British American Tobacco had 2 more articles in the media than Unilever. MarketBeat recorded 4 mentions for British American Tobacco and 2 mentions for Unilever. British American Tobacco's average media sentiment score of 0.73 beat Unilever's score of 0.00 indicating that British American Tobacco is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Unilever 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral British American Tobacco 1 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk & volatility, ULVR or BATS? Unilever has a beta of 0.452, indicating that its share price is 55% less volatile than the broader market. Comparatively, British American Tobacco has a beta of 0.117, indicating that its share price is 88% less volatile than the broader market. Is ULVR or BATS more profitable? British American Tobacco has a net margin of 30.23% compared to Unilever's net margin of 12.25%. Unilever's return on equity of 26.01% beat British American Tobacco's return on equity.Company Net Margins Return on Equity Return on Assets Unilever12.25% 26.01% 8.62% British American Tobacco 30.23%16.33%5.16% Is ULVR or BATS a better dividend stock? Unilever pays an annual dividend of GBX 204.51 per share and has a dividend yield of 4.7%. British American Tobacco pays an annual dividend of GBX 240.24 per share and has a dividend yield of 4.9%. Unilever pays out 47.3% of its earnings in the form of a dividend. British American Tobacco pays out 68.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Do institutionals & insiders hold more shares of ULVR or BATS? 50.6% of Unilever shares are owned by institutional investors. Comparatively, 75.6% of British American Tobacco shares are owned by institutional investors. 1.4% of Unilever shares are owned by company insiders. Comparatively, 0.1% of British American Tobacco shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth. SummaryBritish American Tobacco beats Unilever on 10 of the 18 factors compared between the two stocks.How does British American Tobacco compare to Diageo?Diageo (LON:DGE) and British American Tobacco (LON:BATS) are both large-cap consumer defensive companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, media sentiment, dividends, earnings, risk, analyst recommendations, profitability and valuation. Does the media refer more to DGE or BATS? In the previous week, Diageo had 3 more articles in the media than British American Tobacco. MarketBeat recorded 7 mentions for Diageo and 4 mentions for British American Tobacco. Diageo's average media sentiment score of 1.28 beat British American Tobacco's score of 0.73 indicating that Diageo is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Diageo 3 Very Positive mention(s) 3 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive British American Tobacco 1 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders & institutionals have more ownership in DGE or BATS? 61.2% of Diageo shares are held by institutional investors. Comparatively, 75.6% of British American Tobacco shares are held by institutional investors. 0.2% of Diageo shares are held by company insiders. Comparatively, 0.1% of British American Tobacco shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term. Is DGE or BATS more profitable? British American Tobacco has a net margin of 30.23% compared to Diageo's net margin of 12.18%. Diageo's return on equity of 21.39% beat British American Tobacco's return on equity.Company Net Margins Return on Equity Return on Assets Diageo12.18% 21.39% 8.30% British American Tobacco 30.23%16.33%5.16% Is DGE or BATS a better dividend stock? Diageo pays an annual dividend of GBX 102.70 per share and has a dividend yield of 6.5%. British American Tobacco pays an annual dividend of GBX 240.24 per share and has a dividend yield of 4.9%. Diageo pays out 94.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. British American Tobacco pays out 68.8% of its earnings in the form of a dividend. Which has better earnings & valuation, DGE or BATS? Diageo has higher earnings, but lower revenue than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Diageo, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDiageo£19.80B1.77£3.96B£108.2014.53British American Tobacco£25.61B4.18-£13.64B£349.1014.19 Do analysts rate DGE or BATS? Diageo presently has a consensus target price of GBX 2,000, indicating a potential upside of 27.23%. British American Tobacco has a consensus target price of GBX 4,500, indicating a potential downside of 9.13%. Given Diageo's stronger consensus rating and higher probable upside, equities analysts plainly believe Diageo is more favorable than British American Tobacco.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Diageo 0 Sell rating(s) 3 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.63British American Tobacco 1 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.40 Which has more volatility & risk, DGE or BATS? Diageo has a beta of 0.304, suggesting that its share price is 70% less volatile than the broader market. Comparatively, British American Tobacco has a beta of 0.117, suggesting that its share price is 88% less volatile than the broader market. SummaryDiageo beats British American Tobacco on 12 of the 18 factors compared between the two stocks.How does British American Tobacco compare to Coca-Cola Europacific Partners?British American Tobacco (LON:BATS) and Coca-Cola Europacific Partners (LON:CCEP) are both large-cap consumer defensive companies, but which is the superior investment? We will contrast the two businesses based on the strength of their valuation, dividends, risk, institutional ownership, analyst recommendations, media sentiment, earnings and profitability. Which has more risk and volatility, BATS or CCEP? British American Tobacco has a beta of 0.117, meaning that its share price is 88% less volatile than the broader market. Comparatively, Coca-Cola Europacific Partners has a beta of 0.493, meaning that its share price is 51% less volatile than the broader market. Does the media prefer BATS or CCEP? In the previous week, British American Tobacco had 4 more articles in the media than Coca-Cola Europacific Partners. MarketBeat recorded 4 mentions for British American Tobacco and 0 mentions for Coca-Cola Europacific Partners. British American Tobacco's average media sentiment score of 0.73 beat Coca-Cola Europacific Partners' score of 0.00 indicating that British American Tobacco is being referred to more favorably in the media. Company Overall Sentiment British American Tobacco Positive Coca-Cola Europacific Partners Neutral Is BATS or CCEP more profitable? British American Tobacco has a net margin of 30.23% compared to Coca-Cola Europacific Partners' net margin of 9.29%. Coca-Cola Europacific Partners' return on equity of 24.39% beat British American Tobacco's return on equity.Company Net Margins Return on Equity Return on Assets British American Tobacco30.23% 16.33% 5.16% Coca-Cola Europacific Partners 9.29%24.39%4.80% Do institutionals and insiders believe in BATS or CCEP? 75.6% of British American Tobacco shares are owned by institutional investors. Comparatively, 20.9% of Coca-Cola Europacific Partners shares are owned by institutional investors. 0.1% of British American Tobacco shares are owned by company insiders. Comparatively, 17.3% of Coca-Cola Europacific Partners shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term. Do analysts prefer BATS or CCEP? British American Tobacco currently has a consensus price target of GBX 4,500, suggesting a potential downside of 9.13%. Coca-Cola Europacific Partners has a consensus price target of GBX 8,320, suggesting a potential upside of 20.84%. Given Coca-Cola Europacific Partners' stronger consensus rating and higher possible upside, analysts plainly believe Coca-Cola Europacific Partners is more favorable than British American Tobacco.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score British American Tobacco 1 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.40Coca-Cola Europacific Partners 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 Which has better earnings & valuation, BATS or CCEP? Coca-Cola Europacific Partners has lower revenue, but higher earnings than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Coca-Cola Europacific Partners, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBritish American Tobacco£25.61B4.18-£13.64B£349.1014.19Coca-Cola Europacific Partners£20.90B1.46£1.94B£426.0016.16 Is BATS or CCEP a better dividend stock? British American Tobacco pays an annual dividend of GBX 240.24 per share and has a dividend yield of 4.9%. Coca-Cola Europacific Partners pays an annual dividend of GBX 204 per share and has a dividend yield of 3.0%. British American Tobacco pays out 68.8% of its earnings in the form of a dividend. Coca-Cola Europacific Partners pays out 47.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. SummaryBritish American Tobacco and Coca-Cola Europacific Partners tied by winning 9 of the 18 factors compared between the two stocks. Get British American Tobacco News Delivered to You Automatically Sign up to receive the latest news and ratings for BATS and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BATS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BATS vs. The Competition ExportMetricBritish American TobaccoTobacco IndustryDefensive SectorLON ExchangeMarket Cap£107.15B£71.03B£8.33B£2.77BDividend Yield5.04%4.00%3.25%6.15%P/E Ratio14.199.98894.33366.02Price / Sales4.1846.57992,150.1987,889.69Price / Cash18.6414.79140.8827.89Price / Book2.0323.159.587.63Net Income-£13.64B£2.09B£1.03B£5.89B7 Day Performance6.79%2.98%0.12%0.61%1 Month Performance19.56%5.62%-1.45%0.75%1 Year Performance53.60%12.71%273.00%84.26% British American Tobacco Competitors List ExportCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BATSBritish American Tobacco2.15 of 5 starsGBX 4,952+0.5%GBX 4,500-9.1%+54.6%£107.15B£25.61B14.1952,000High Trading VolumeIMBImperial Brands3.7617 of 5 starsGBX 2,747.76+0.7%GBX 3,466.67+26.2%+6.8%£21.29B£32.17B11.0225,200Earnings ReportBMKBenchmarkN/A£153-0.6%N/A+67,599.1%£94.15B£79.16M246,774.19823ULVRUnilever1.3599 of 5 starsGBX 4,232.50+1.2%GBX 3,921.32-7.4%-8.0%£92.43B£50.50B9.80148,000High Trading VolumeDGEDiageo4.5241 of 5 starsGBX 1,510.50+0.7%GBX 2,000+32.4%-27.9%£33.59B£19.80B13.9630,269Positive NewsInsider TradeHigh Trading Volume Related Companies and Tools Related Companies Imperial Brands Alternatives Benchmark Alternatives Unilever Alternatives Diageo Alternatives Coca-Cola Europacific Partners Alternatives Tesco Alternatives Reckitt Benckiser Group Alternatives Coca-Cola HBC Alternatives Associated British Foods Alternatives Bunzl Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:BATS) was last updated on 5/19/2026 by MarketBeat.com Staff. 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