Does the media prefer BATS or IMB?

In the previous week, British American Tobacco had 2 more articles in the media than Imperial Brands. MarketBeat recorded 3 mentions for British American Tobacco and 1 mentions for Imperial Brands. British American Tobacco's average media sentiment score of 0.20 beat Imperial Brands' score of 0.00 indicating that British American Tobacco is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment British American Tobacco 0 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Imperial Brands 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Is DGE or IMB more profitable?

Diageo has a net margin of 12.18% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat Diageo's return on equity. Company Net Margins Return on Equity Return on Assets Diageo 12.18% 21.39% 8.30% Imperial Brands 8.96% 39.24% 6.92%

Does the media refer more to DGE or IMB?

In the previous week, Diageo had 8 more articles in the media than Imperial Brands. MarketBeat recorded 9 mentions for Diageo and 1 mentions for Imperial Brands. Diageo's average media sentiment score of 1.07 beat Imperial Brands' score of 0.00 indicating that Diageo is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Diageo 4 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Imperial Brands 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Does the media favor RKT or IMB?

In the previous week, Reckitt Benckiser Group had 2 more articles in the media than Imperial Brands. MarketBeat recorded 3 mentions for Reckitt Benckiser Group and 1 mentions for Imperial Brands. Reckitt Benckiser Group's average media sentiment score of 1.25 beat Imperial Brands' score of 0.00 indicating that Reckitt Benckiser Group is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Reckitt Benckiser Group 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Imperial Brands 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Is IMB or TSCO more profitable?

Imperial Brands has a net margin of 8.96% compared to Tesco's net margin of 2.42%. Imperial Brands' return on equity of 39.24% beat Tesco's return on equity. Company Net Margins Return on Equity Return on Assets Imperial Brands 8.96% 39.24% 6.92% Tesco 2.42% 16.05% 3.93%

Does the media prefer IMB or TSCO?

In the previous week, Tesco had 5 more articles in the media than Imperial Brands. MarketBeat recorded 6 mentions for Tesco and 1 mentions for Imperial Brands. Tesco's average media sentiment score of 0.51 beat Imperial Brands' score of 0.00 indicating that Tesco is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Imperial Brands 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Tesco 0 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Imperial Brands (IMB) Competitors

GBX 2,689.88 -24.92 (-0.92%)

As of 07/13/2026 12:20 PM Eastern

Compare

IMB vs. BATS, CCEP, DGE, RKT, and TSCO

Should you buy Imperial Brands stock or one of its competitors? MarketBeat compares Imperial Brands with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Imperial Brands include British American Tobacco (BATS), Coca-Cola Europacific Partners (CCEP), Diageo (DGE), Reckitt Benckiser Group (RKT), and Tesco (TSCO). These companies are all part of the "consumer defensive" sector.

How does Imperial Brands compare to British American Tobacco?

British American Tobacco (LON:BATS) and Imperial Brands (LON:IMB) are both large-cap consumer defensive companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, media sentiment, earnings, institutional ownership, risk, profitability and valuation.

British American Tobacco pays an annual dividend of GBX 240.24 per share and has a dividend yield of 5.5%. Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 6.0%. British American Tobacco pays out 68.8% of its earnings in the form of a dividend. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Imperial Brands has higher revenue and earnings than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Imperial Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
British American Tobacco	£25.61B	3.47	-£13.64B	£349.10	12.55
Imperial Brands	£32.29B	0.64	£1.98B	£212.60	12.65

75.6% of British American Tobacco shares are owned by institutional investors. Comparatively, 80.9% of Imperial Brands shares are owned by institutional investors. 0.1% of British American Tobacco shares are owned by insiders. Comparatively, 0.5% of Imperial Brands shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

British American Tobacco has a beta of 0.128, meaning that its stock price is 87% less volatile than the broader market. Comparatively, Imperial Brands has a beta of 0.144, meaning that its stock price is 86% less volatile than the broader market.

British American Tobacco has a net margin of 30.23% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat British American Tobacco's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
British American Tobacco	30.23%	16.33%	5.16%
Imperial Brands	8.96%	39.24%	6.92%

British American Tobacco presently has a consensus price target of GBX 4,758.33, indicating a potential upside of 8.61%. Imperial Brands has a consensus price target of GBX 3,433.33, indicating a potential upside of 27.64%. Given Imperial Brands' stronger consensus rating and higher possible upside, analysts plainly believe Imperial Brands is more favorable than British American Tobacco.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
British American Tobacco	1 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

In the previous week, British American Tobacco had 2 more articles in the media than Imperial Brands. MarketBeat recorded 3 mentions for British American Tobacco and 1 mentions for Imperial Brands. British American Tobacco's average media sentiment score of 0.20 beat Imperial Brands' score of 0.00 indicating that British American Tobacco is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
British American Tobacco	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Imperial Brands	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Imperial Brands beats British American Tobacco on 12 of the 18 factors compared between the two stocks.

How does Imperial Brands compare to Coca-Cola Europacific Partners?

Coca-Cola Europacific Partners (LON:CCEP) and Imperial Brands (LON:IMB) are both large-cap consumer defensive companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, valuation, risk, institutional ownership, profitability, media sentiment and dividends.

Coca-Cola Europacific Partners pays an annual dividend of GBX 204 per share and has a dividend yield of 2.6%. Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 6.0%. Coca-Cola Europacific Partners pays out 47.9% of its earnings in the form of a dividend. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Imperial Brands has higher revenue and earnings than Coca-Cola Europacific Partners. Imperial Brands is trading at a lower price-to-earnings ratio than Coca-Cola Europacific Partners, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Coca-Cola Europacific Partners	£20.90B	1.67	£1.94B	£426.00	18.52
Imperial Brands	£32.29B	0.64	£1.98B	£212.60	12.65

Coca-Cola Europacific Partners has a net margin of 9.29% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat Coca-Cola Europacific Partners' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Coca-Cola Europacific Partners	9.29%	24.39%	4.80%
Imperial Brands	8.96%	39.24%	6.92%

Coca-Cola Europacific Partners has a beta of 0.467, indicating that its stock price is 53% less volatile than the broader market. Comparatively, Imperial Brands has a beta of 0.144, indicating that its stock price is 86% less volatile than the broader market.

In the previous week, Imperial Brands had 1 more articles in the media than Coca-Cola Europacific Partners. MarketBeat recorded 1 mentions for Imperial Brands and 0 mentions for Coca-Cola Europacific Partners. Coca-Cola Europacific Partners' average media sentiment score of 0.00 equaled Imperial Brands'average media sentiment score.

Company	Overall Sentiment
Coca-Cola Europacific Partners	Neutral
Imperial Brands	Neutral

20.9% of Coca-Cola Europacific Partners shares are held by institutional investors. Comparatively, 80.9% of Imperial Brands shares are held by institutional investors. 18.3% of Coca-Cola Europacific Partners shares are held by company insiders. Comparatively, 0.5% of Imperial Brands shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Coca-Cola Europacific Partners currently has a consensus target price of GBX 8,320, indicating a potential upside of 5.45%. Imperial Brands has a consensus target price of GBX 3,433.33, indicating a potential upside of 27.64%. Given Imperial Brands' higher probable upside, analysts clearly believe Imperial Brands is more favorable than Coca-Cola Europacific Partners.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Coca-Cola Europacific Partners	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

Summary

Imperial Brands beats Coca-Cola Europacific Partners on 9 of the 17 factors compared between the two stocks.

How does Imperial Brands compare to Diageo?

Diageo (LON:DGE) and Imperial Brands (LON:IMB) are both large-cap consumer defensive companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, earnings, dividends, risk, institutional ownership, profitability and valuation.

Diageo has higher earnings, but lower revenue than Imperial Brands. Imperial Brands is trading at a lower price-to-earnings ratio than Diageo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Diageo	£19.80B	1.74	£3.96B	£108.20	14.30
Imperial Brands	£32.29B	0.64	£1.98B	£212.60	12.65

Diageo pays an annual dividend of GBX 102.70 per share and has a dividend yield of 6.6%. Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 6.0%. Diageo pays out 94.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Diageo has a net margin of 12.18% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat Diageo's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Diageo	12.18%	21.39%	8.30%
Imperial Brands	8.96%	39.24%	6.92%

Diageo has a beta of 0.307, indicating that its stock price is 69% less volatile than the broader market. Comparatively, Imperial Brands has a beta of 0.144, indicating that its stock price is 86% less volatile than the broader market.

In the previous week, Diageo had 8 more articles in the media than Imperial Brands. MarketBeat recorded 9 mentions for Diageo and 1 mentions for Imperial Brands. Diageo's average media sentiment score of 1.07 beat Imperial Brands' score of 0.00 indicating that Diageo is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Diageo	4 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Imperial Brands	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Diageo presently has a consensus price target of GBX 4,554.88, indicating a potential upside of 194.43%. Imperial Brands has a consensus price target of GBX 3,433.33, indicating a potential upside of 27.64%. Given Diageo's higher probable upside, equities research analysts plainly believe Diageo is more favorable than Imperial Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Diageo	0 Sell rating(s)	3 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.63
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

61.2% of Diageo shares are owned by institutional investors. Comparatively, 80.9% of Imperial Brands shares are owned by institutional investors. 0.2% of Diageo shares are owned by company insiders. Comparatively, 0.5% of Imperial Brands shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Diageo beats Imperial Brands on 10 of the 17 factors compared between the two stocks.

How does Imperial Brands compare to Reckitt Benckiser Group?

Reckitt Benckiser Group (LON:RKT) and Imperial Brands (LON:IMB) are both large-cap consumer defensive companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, media sentiment, valuation, institutional ownership, earnings, profitability, risk and analyst recommendations.

Reckitt Benckiser Group has a net margin of 22.40% compared to Imperial Brands' net margin of 8.96%. Reckitt Benckiser Group's return on equity of 45.27% beat Imperial Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Reckitt Benckiser Group	22.40%	45.27%	7.51%
Imperial Brands	8.96%	39.24%	6.92%

68.6% of Reckitt Benckiser Group shares are owned by institutional investors. Comparatively, 80.9% of Imperial Brands shares are owned by institutional investors. 0.4% of Reckitt Benckiser Group shares are owned by company insiders. Comparatively, 0.5% of Imperial Brands shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, Reckitt Benckiser Group had 2 more articles in the media than Imperial Brands. MarketBeat recorded 3 mentions for Reckitt Benckiser Group and 1 mentions for Imperial Brands. Reckitt Benckiser Group's average media sentiment score of 1.25 beat Imperial Brands' score of 0.00 indicating that Reckitt Benckiser Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Reckitt Benckiser Group	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Imperial Brands	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Reckitt Benckiser Group currently has a consensus target price of GBX 6,204.29, indicating a potential upside of 23.05%. Imperial Brands has a consensus target price of GBX 3,433.33, indicating a potential upside of 27.64%. Given Imperial Brands' stronger consensus rating and higher possible upside, analysts plainly believe Imperial Brands is more favorable than Reckitt Benckiser Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Reckitt Benckiser Group	0 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.43
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

Reckitt Benckiser Group pays an annual dividend of GBX 214.69 per share and has a dividend yield of 4.3%. Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 6.0%. Reckitt Benckiser Group pays out 44.1% of its earnings in the form of a dividend. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Imperial Brands has higher revenue and earnings than Reckitt Benckiser Group. Reckitt Benckiser Group is trading at a lower price-to-earnings ratio than Imperial Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Reckitt Benckiser Group	£14.21B	2.25	£1.49B	£486.67	10.36
Imperial Brands	£32.29B	0.64	£1.98B	£212.60	12.65

Reckitt Benckiser Group has a beta of 0.247, meaning that its stock price is 75% less volatile than the broader market. Comparatively, Imperial Brands has a beta of 0.144, meaning that its stock price is 86% less volatile than the broader market.

Summary

Reckitt Benckiser Group and Imperial Brands tied by winning 9 of the 18 factors compared between the two stocks.

How does Imperial Brands compare to Tesco?

Imperial Brands (LON:IMB) and Tesco (LON:TSCO) are both large-cap consumer defensive companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, valuation, earnings, profitability, institutional ownership, media sentiment, risk and dividends.

Imperial Brands has a beta of 0.144, suggesting that its stock price is 86% less volatile than the broader market. Comparatively, Tesco has a beta of 0.575, suggesting that its stock price is 43% less volatile than the broader market.

80.9% of Imperial Brands shares are owned by institutional investors. Comparatively, 52.3% of Tesco shares are owned by institutional investors. 0.5% of Imperial Brands shares are owned by insiders. Comparatively, 2.0% of Tesco shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 6.0%. Tesco pays an annual dividend of GBX 14.25 per share and has a dividend yield of 3.0%. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Tesco pays out 52.6% of its earnings in the form of a dividend.

Imperial Brands has higher earnings, but lower revenue than Tesco. Imperial Brands is trading at a lower price-to-earnings ratio than Tesco, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Imperial Brands	£32.29B	0.64	£1.98B	£212.60	12.65
Tesco	£73.71B	0.40	£1.27B	£27.10	17.26

Imperial Brands presently has a consensus target price of GBX 3,433.33, indicating a potential upside of 27.64%. Tesco has a consensus target price of GBX 488, indicating a potential upside of 4.32%. Given Imperial Brands' higher probable upside, analysts plainly believe Imperial Brands is more favorable than Tesco.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71
Tesco	0 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.80

Imperial Brands has a net margin of 8.96% compared to Tesco's net margin of 2.42%. Imperial Brands' return on equity of 39.24% beat Tesco's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Imperial Brands	8.96%	39.24%	6.92%
Tesco	2.42%	16.05%	3.93%

In the previous week, Tesco had 5 more articles in the media than Imperial Brands. MarketBeat recorded 6 mentions for Tesco and 1 mentions for Imperial Brands. Tesco's average media sentiment score of 0.51 beat Imperial Brands' score of 0.00 indicating that Tesco is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Imperial Brands	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Tesco	0 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Imperial Brands beats Tesco on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding IMB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

IMB vs. The Competition

Export

Metric	Imperial Brands	Tobacco Industry	Defensive Sector	LON Exchange
Market Cap	£20.61B	£66.52B	£8.36B	£2.85B
Dividend Yield	6.08%	4.19%	3.16%	6.16%
P/E Ratio	12.65	8.61	888.51	368.18
Price / Sales	0.64	39.37	992,149.58	84,612.72
Price / Cash	10.57	14.25	140.90	27.87
Price / Book	3.93	24.39	9.73	7.49
Net Income	£1.98B	£2.09B	£1.03B	£5.89B
7 Day Performance	-3.20%	0.43%	-0.23%	-0.19%
1 Month Performance	-3.83%	-3.79%	-0.29%	-1.00%
1 Year Performance	-9.28%	1.41%	244.22%	61.67%

Imperial Brands Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
IMB Imperial Brands	3.6192 of 5 stars	GBX 2,689.88 -0.9%	GBX 3,433.33 +27.6%	-7.7%	£20.61B	£32.29B	12.65	25,200	News Coverage
BATS British American Tobacco	2.7971 of 5 stars	GBX 4,604.96 +0.5%	GBX 4,758.33 +3.3%	+16.5%	£99.54B	£25.61B	13.19	52,000	High Trading Volume
CCEP Coca-Cola Europacific Partners	1.2893 of 5 stars	GBX 8,070 +1.9%	GBX 8,320 +3.1%	+11.9%	£35.73B	£20.90B	18.94	27,600
DGE Diageo	4.6742 of 5 stars	GBX 1,560.68 +3.2%	GBX 4,554.88 +191.9%	-18.6%	£34.70B	£19.80B	14.42	30,269	High Trading Volume
RKT Reckitt Benckiser Group	4.6929 of 5 stars	GBX 5,174.49 +1.7%	GBX 6,204.29 +19.9%	+0.5%	£32.95B	£14.21B	10.63	26,000	Earnings Report

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This page (LON:IMB) was last updated on 7/14/2026 by MarketBeat.com Staff.

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Imperial Brands (IMB) Competitors

IMB vs. BATS, CCEP, DGE, RKT, and TSCO

How does Imperial Brands compare to British American Tobacco?

Summary

How does Imperial Brands compare to Coca-Cola Europacific Partners?

Summary

How does Imperial Brands compare to Diageo?

Summary

How does Imperial Brands compare to Reckitt Benckiser Group?

Summary

How does Imperial Brands compare to Tesco?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

IMB vs. The Competition

Imperial Brands Competitors List

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Imperial Brands (IMB) Competitors

IMB vs. BATS, CCEP, DGE, RKT, and TSCO

How does Imperial Brands compare to British American Tobacco?

Is BATS or IMB a better dividend stock?

Which has better valuation & earnings, BATS or IMB?

Do institutionals and insiders believe in BATS or IMB?

Which has more volatility and risk, BATS or IMB?

Is BATS or IMB more profitable?

Do analysts rate BATS or IMB?

Does the media prefer BATS or IMB?

Summary

How does Imperial Brands compare to Coca-Cola Europacific Partners?

Is CCEP or IMB a better dividend stock?

Which has stronger earnings & valuation, CCEP or IMB?

Is CCEP or IMB more profitable?

Which has more risk & volatility, CCEP or IMB?

Does the media favor CCEP or IMB?

Do insiders and institutionals hold more shares of CCEP or IMB?

Do analysts rate CCEP or IMB?

Summary

How does Imperial Brands compare to Diageo?

Which has preferable earnings and valuation, DGE or IMB?

Is DGE or IMB a better dividend stock?

Is DGE or IMB more profitable?

Which has more risk & volatility, DGE or IMB?

Does the media refer more to DGE or IMB?

Do analysts rate DGE or IMB?

Do institutionals & insiders have more ownership in DGE or IMB?

Summary

How does Imperial Brands compare to Reckitt Benckiser Group?

Is RKT or IMB more profitable?

Do institutionals and insiders hold more shares of RKT or IMB?

Does the media favor RKT or IMB?

Do analysts prefer RKT or IMB?

Is RKT or IMB a better dividend stock?

Which has better earnings and valuation, RKT or IMB?

Which has more volatility and risk, RKT or IMB?

Summary

How does Imperial Brands compare to Tesco?

Which has more risk and volatility, IMB or TSCO?

Do insiders and institutionals have more ownership in IMB or TSCO?

Is IMB or TSCO a better dividend stock?

Which has stronger valuation and earnings, IMB or TSCO?

Do analysts recommend IMB or TSCO?

Is IMB or TSCO more profitable?

Does the media prefer IMB or TSCO?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

IMB vs. The Competition

Imperial Brands Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

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