Is IMB or DGE more profitable?

Diageo has a net margin of 12.18% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat Diageo's return on equity. Company Net Margins Return on Equity Return on Assets Imperial Brands 8.96% 39.24% 6.92% Diageo 12.18% 21.39% 8.30%

Is IMB or TSCO more profitable?

Imperial Brands has a net margin of 8.96% compared to Tesco's net margin of 2.42%. Imperial Brands' return on equity of 39.24% beat Tesco's return on equity. Company Net Margins Return on Equity Return on Assets Imperial Brands 8.96% 39.24% 6.92% Tesco 2.42% 16.05% 3.93%

Imperial Brands (IMB) Competitors

GBX 2,747.71 +10.71 (+0.39%)

As of 12:14 PM Eastern

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IMB vs. BATS, DGE, CCEP, RKT, and TSCO

Should you buy Imperial Brands stock or one of its competitors? MarketBeat compares Imperial Brands with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Imperial Brands include British American Tobacco (BATS), Diageo (DGE), Coca-Cola Europacific Partners (CCEP), Reckitt Benckiser Group (RKT), and Tesco (TSCO). These companies are all part of the "consumer defensive" sector.

How does Imperial Brands compare to British American Tobacco?

British American Tobacco (LON:BATS) and Imperial Brands (LON:IMB) are both large-cap consumer defensive companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, institutional ownership, risk, valuation, media sentiment, analyst recommendations, dividends and earnings.

In the previous week, British American Tobacco had 7 more articles in the media than Imperial Brands. MarketBeat recorded 7 mentions for British American Tobacco and 0 mentions for Imperial Brands. Imperial Brands' average media sentiment score of 0.76 beat British American Tobacco's score of 0.60 indicating that Imperial Brands is being referred to more favorably in the news media.

Company	Overall Sentiment
British American Tobacco	Positive
Imperial Brands	Positive

British American Tobacco has a beta of 0.59, meaning that its stock price is 41% less volatile than the broader market. Comparatively, Imperial Brands has a beta of 0.45, meaning that its stock price is 55% less volatile than the broader market.

British American Tobacco has a net margin of 30.23% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat British American Tobacco's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
British American Tobacco	30.23%	16.33%	5.16%
Imperial Brands	8.96%	39.24%	6.92%

British American Tobacco currently has a consensus target price of GBX 4,758.33, indicating a potential upside of 3.78%. Imperial Brands has a consensus target price of GBX 3,433.33, indicating a potential upside of 24.95%. Given Imperial Brands' stronger consensus rating and higher possible upside, analysts plainly believe Imperial Brands is more favorable than British American Tobacco.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
British American Tobacco	1 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

Imperial Brands has higher revenue and earnings than British American Tobacco. Imperial Brands is trading at a lower price-to-earnings ratio than British American Tobacco, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
British American Tobacco	£25.61B	3.87	-£13.64B	£349.10	13.13
Imperial Brands	£32.29B	0.66	£1.98B	£212.60	12.92

75.6% of British American Tobacco shares are owned by institutional investors. Comparatively, 80.9% of Imperial Brands shares are owned by institutional investors. 0.1% of British American Tobacco shares are owned by insiders. Comparatively, 0.5% of Imperial Brands shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

British American Tobacco pays an annual dividend of GBX 240.24 per share and has a dividend yield of 5.2%. Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 5.8%. British American Tobacco pays out 68.8% of its earnings in the form of a dividend. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

Imperial Brands beats British American Tobacco on 11 of the 18 factors compared between the two stocks.

How does Imperial Brands compare to Diageo?

Imperial Brands (LON:IMB) and Diageo (LON:DGE) are both large-cap consumer defensive companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, profitability, earnings, analyst recommendations, risk, institutional ownership and media sentiment.

In the previous week, Diageo had 6 more articles in the media than Imperial Brands. MarketBeat recorded 6 mentions for Diageo and 0 mentions for Imperial Brands. Imperial Brands' average media sentiment score of 0.76 beat Diageo's score of 0.38 indicating that Imperial Brands is being referred to more favorably in the media.

Company	Overall Sentiment
Imperial Brands	Positive
Diageo	Neutral

Diageo has a net margin of 12.18% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat Diageo's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Imperial Brands	8.96%	39.24%	6.92%
Diageo	12.18%	21.39%	8.30%

Imperial Brands currently has a consensus target price of GBX 3,433.33, suggesting a potential upside of 24.95%. Diageo has a consensus target price of GBX 2,012.50, suggesting a potential upside of 29.71%. Given Diageo's higher possible upside, analysts plainly believe Diageo is more favorable than Imperial Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71
Diageo	0 Sell rating(s)	3 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.63

80.9% of Imperial Brands shares are held by institutional investors. Comparatively, 61.2% of Diageo shares are held by institutional investors. 0.5% of Imperial Brands shares are held by insiders. Comparatively, 0.2% of Diageo shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 5.8%. Diageo pays an annual dividend of GBX 102.70 per share and has a dividend yield of 6.6%. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Diageo pays out 94.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Diageo has lower revenue, but higher earnings than Imperial Brands. Imperial Brands is trading at a lower price-to-earnings ratio than Diageo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Imperial Brands	£32.29B	0.66	£1.98B	£212.60	12.92
Diageo	£19.80B	1.74	£3.96B	£108.20	14.34

Imperial Brands has a beta of 0.45, indicating that its share price is 55% less volatile than the broader market. Comparatively, Diageo has a beta of 0.303, indicating that its share price is 70% less volatile than the broader market.

Summary

Imperial Brands beats Diageo on 9 of the 17 factors compared between the two stocks.

How does Imperial Brands compare to Coca-Cola Europacific Partners?

Coca-Cola Europacific Partners (LON:CCEP) and Imperial Brands (LON:IMB) are both large-cap consumer defensive companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, institutional ownership, risk, earnings, profitability, media sentiment, valuation and analyst recommendations.

Coca-Cola Europacific Partners currently has a consensus price target of GBX 8,320, indicating a potential upside of 12.13%. Imperial Brands has a consensus price target of GBX 3,433.33, indicating a potential upside of 24.95%. Given Imperial Brands' higher possible upside, analysts clearly believe Imperial Brands is more favorable than Coca-Cola Europacific Partners.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Coca-Cola Europacific Partners	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

In the previous week, Imperial Brands' average media sentiment score of 0.76 beat Coca-Cola Europacific Partners' score of 0.00 indicating that Imperial Brands is being referred to more favorably in the news media.

Company	Overall Sentiment
Coca-Cola Europacific Partners	Neutral
Imperial Brands	Positive

Coca-Cola Europacific Partners has a net margin of 9.29% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat Coca-Cola Europacific Partners' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Coca-Cola Europacific Partners	9.29%	24.39%	4.80%
Imperial Brands	8.96%	39.24%	6.92%

Coca-Cola Europacific Partners pays an annual dividend of GBX 204 per share and has a dividend yield of 2.7%. Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 5.8%. Coca-Cola Europacific Partners pays out 47.9% of its earnings in the form of a dividend. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Imperial Brands has higher revenue and earnings than Coca-Cola Europacific Partners. Imperial Brands is trading at a lower price-to-earnings ratio than Coca-Cola Europacific Partners, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Coca-Cola Europacific Partners	£20.90B	1.57	£1.94B	£426.00	17.42
Imperial Brands	£32.29B	0.66	£1.98B	£212.60	12.92

Coca-Cola Europacific Partners has a beta of 0.475, suggesting that its stock price is 53% less volatile than the broader market. Comparatively, Imperial Brands has a beta of 0.45, suggesting that its stock price is 55% less volatile than the broader market.

20.9% of Coca-Cola Europacific Partners shares are held by institutional investors. Comparatively, 80.9% of Imperial Brands shares are held by institutional investors. 17.3% of Coca-Cola Europacific Partners shares are held by company insiders. Comparatively, 0.5% of Imperial Brands shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Imperial Brands beats Coca-Cola Europacific Partners on 9 of the 17 factors compared between the two stocks.

How does Imperial Brands compare to Reckitt Benckiser Group?

Reckitt Benckiser Group (LON:RKT) and Imperial Brands (LON:IMB) are both large-cap consumer defensive companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, media sentiment, valuation, analyst recommendations, risk, institutional ownership, profitability and earnings.

In the previous week, Reckitt Benckiser Group had 2 more articles in the media than Imperial Brands. MarketBeat recorded 2 mentions for Reckitt Benckiser Group and 0 mentions for Imperial Brands. Reckitt Benckiser Group's average media sentiment score of 0.92 beat Imperial Brands' score of 0.76 indicating that Reckitt Benckiser Group is being referred to more favorably in the media.

Company	Overall Sentiment
Reckitt Benckiser Group	Positive
Imperial Brands	Positive

Imperial Brands has higher revenue and earnings than Reckitt Benckiser Group. Reckitt Benckiser Group is trading at a lower price-to-earnings ratio than Imperial Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Reckitt Benckiser Group	£14.21B	2.09	£1.49B	£486.67	9.57
Imperial Brands	£32.29B	0.66	£1.98B	£212.60	12.92

68.6% of Reckitt Benckiser Group shares are held by institutional investors. Comparatively, 80.9% of Imperial Brands shares are held by institutional investors. 0.4% of Reckitt Benckiser Group shares are held by company insiders. Comparatively, 0.5% of Imperial Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Reckitt Benckiser Group has a net margin of 22.40% compared to Imperial Brands' net margin of 8.96%. Reckitt Benckiser Group's return on equity of 45.27% beat Imperial Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Reckitt Benckiser Group	22.40%	45.27%	7.51%
Imperial Brands	8.96%	39.24%	6.92%

Reckitt Benckiser Group has a beta of 0.29, meaning that its stock price is 71% less volatile than the broader market. Comparatively, Imperial Brands has a beta of 0.45, meaning that its stock price is 55% less volatile than the broader market.

Reckitt Benckiser Group presently has a consensus target price of GBX 6,204.29, indicating a potential upside of 33.28%. Imperial Brands has a consensus target price of GBX 3,433.33, indicating a potential upside of 24.95%. Given Reckitt Benckiser Group's higher probable upside, equities analysts plainly believe Reckitt Benckiser Group is more favorable than Imperial Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Reckitt Benckiser Group	0 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.43
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

Reckitt Benckiser Group pays an annual dividend of GBX 214.69 per share and has a dividend yield of 4.6%. Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 5.8%. Reckitt Benckiser Group pays out 44.1% of its earnings in the form of a dividend. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

Reckitt Benckiser Group and Imperial Brands tied by winning 9 of the 18 factors compared between the two stocks.

How does Imperial Brands compare to Tesco?

Imperial Brands (LON:IMB) and Tesco (LON:TSCO) are both large-cap consumer defensive companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, institutional ownership, risk, media sentiment, dividends, valuation and earnings.

Imperial Brands has a net margin of 8.96% compared to Tesco's net margin of 2.42%. Imperial Brands' return on equity of 39.24% beat Tesco's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Imperial Brands	8.96%	39.24%	6.92%
Tesco	2.42%	16.05%	3.93%

Imperial Brands has higher earnings, but lower revenue than Tesco. Imperial Brands is trading at a lower price-to-earnings ratio than Tesco, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Imperial Brands	£32.29B	0.66	£1.98B	£212.60	12.92
Tesco	£73.71B	0.38	£1.27B	£27.10	16.41

Imperial Brands has a beta of 0.45, meaning that its share price is 55% less volatile than the broader market. Comparatively, Tesco has a beta of 0.579, meaning that its share price is 42% less volatile than the broader market.

Imperial Brands currently has a consensus target price of GBX 3,433.33, suggesting a potential upside of 24.95%. Tesco has a consensus target price of GBX 488, suggesting a potential upside of 9.71%. Given Imperial Brands' higher probable upside, equities research analysts plainly believe Imperial Brands is more favorable than Tesco.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71
Tesco	0 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.80

In the previous week, Tesco had 15 more articles in the media than Imperial Brands. MarketBeat recorded 15 mentions for Tesco and 0 mentions for Imperial Brands. Imperial Brands' average media sentiment score of 0.76 beat Tesco's score of 0.75 indicating that Imperial Brands is being referred to more favorably in the media.

Company	Overall Sentiment
Imperial Brands	Positive
Tesco	Positive

Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 5.8%. Tesco pays an annual dividend of GBX 14.25 per share and has a dividend yield of 3.2%. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Tesco pays out 52.6% of its earnings in the form of a dividend.

80.9% of Imperial Brands shares are owned by institutional investors. Comparatively, 52.4% of Tesco shares are owned by institutional investors. 0.5% of Imperial Brands shares are owned by insiders. Comparatively, 2.2% of Tesco shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Imperial Brands beats Tesco on 11 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding IMB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

IMB vs. The Competition

Export

Metric	Imperial Brands	Tobacco Industry	Defensive Sector	LON Exchange
Market Cap	£21.21B	£67.03B	£8.35B	£2.78B
Dividend Yield	6.10%	4.27%	3.19%	6.16%
P/E Ratio	12.92	8.67	891.27	365.72
Price / Sales	0.66	43.68	992,149.25	86,253.69
Price / Cash	10.57	14.04	140.91	27.85
Price / Book	4.02	26.48	9.30	7.92
Net Income	£1.98B	£2.09B	£1.03B	£5.89B
7 Day Performance	-2.18%	-0.25%	-0.40%	-0.87%
1 Month Performance	-2.77%	-6.36%	0.19%	-0.76%
1 Year Performance	-6.35%	5.59%	264.85%	70.67%

Imperial Brands Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
IMB Imperial Brands	4.5817 of 5 stars	GBX 2,747.71 +0.4%	GBX 3,433.33 +25.0%	-7.6%	£21.21B	£32.29B	12.92	25,200
BATS British American Tobacco	2.8688 of 5 stars	GBX 4,588 +0.3%	GBX 4,708.33 +2.6%	+20.6%	£99.17B	£25.61B	13.14	52,000	Analyst Forecast
DGE Diageo	4.3007 of 5 stars	GBX 1,506.50 +0.3%	GBX 2,012.50 +33.6%	-19.8%	£33.50B	£19.80B	13.92	30,269
CCEP Coca-Cola Europacific Partners	1.9251 of 5 stars	GBX 7,405 -0.5%	GBX 8,320 +12.4%	+6.7%	£32.52B	£20.90B	17.38	27,600	High Trading Volume
RKT Reckitt Benckiser Group	4.6729 of 5 stars	GBX 4,640 +0.6%	GBX 6,204.29 +33.7%	-10.2%	£29.54B	£14.21B	9.53	26,000	Positive News High Trading Volume

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This page (LON:IMB) was last updated on 6/23/2026 by MarketBeat.com Staff.

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Imperial Brands (IMB) Competitors

IMB vs. BATS, DGE, CCEP, RKT, and TSCO

How does Imperial Brands compare to British American Tobacco?

Summary

How does Imperial Brands compare to Diageo?

Summary

How does Imperial Brands compare to Coca-Cola Europacific Partners?

Summary

How does Imperial Brands compare to Reckitt Benckiser Group?

Summary

How does Imperial Brands compare to Tesco?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

IMB vs. The Competition

Imperial Brands Competitors List

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Stock Ideas and Recommendations

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Imperial Brands (IMB) Competitors

IMB vs. BATS, DGE, CCEP, RKT, and TSCO

How does Imperial Brands compare to British American Tobacco?

Does the media refer more to BATS or IMB?

Which has more volatility and risk, BATS or IMB?

Is BATS or IMB more profitable?

Do analysts recommend BATS or IMB?

Which has stronger earnings & valuation, BATS or IMB?

Do insiders and institutionals hold more shares of BATS or IMB?

Is BATS or IMB a better dividend stock?

Summary

How does Imperial Brands compare to Diageo?

Does the media favor IMB or DGE?

Is IMB or DGE more profitable?

Do analysts rate IMB or DGE?

Do insiders & institutionals have more ownership in IMB or DGE?

Is IMB or DGE a better dividend stock?

Which has preferable earnings and valuation, IMB or DGE?

Which has more risk and volatility, IMB or DGE?

Summary

How does Imperial Brands compare to Coca-Cola Europacific Partners?

Do analysts rate CCEP or IMB?

Does the media refer more to CCEP or IMB?

Is CCEP or IMB more profitable?

Is CCEP or IMB a better dividend stock?

Which has preferable valuation and earnings, CCEP or IMB?

Which has more risk and volatility, CCEP or IMB?

Do institutionals and insiders believe in CCEP or IMB?

Summary

How does Imperial Brands compare to Reckitt Benckiser Group?

Does the media refer more to RKT or IMB?

Which has better valuation & earnings, RKT or IMB?

Do insiders & institutionals have more ownership in RKT or IMB?

Is RKT or IMB more profitable?

Which has more risk and volatility, RKT or IMB?

Do analysts prefer RKT or IMB?

Is RKT or IMB a better dividend stock?

Summary

How does Imperial Brands compare to Tesco?

Is IMB or TSCO more profitable?

Which has higher valuation and earnings, IMB or TSCO?

Which has more volatility & risk, IMB or TSCO?

Do analysts prefer IMB or TSCO?

Does the media refer more to IMB or TSCO?

Is IMB or TSCO a better dividend stock?

Do institutionals & insiders have more ownership in IMB or TSCO?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

IMB vs. The Competition

Imperial Brands Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools