Does the media favor IMB or BATS?

In the previous week, Imperial Brands had 2 more articles in the media than British American Tobacco. MarketBeat recorded 8 mentions for Imperial Brands and 6 mentions for British American Tobacco. Imperial Brands' average media sentiment score of 0.18 beat British American Tobacco's score of -0.15 indicating that Imperial Brands is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Imperial Brands 2 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral British American Tobacco 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 2 Negative mention(s) 1 Very Negative mention(s) Neutral

Do analysts prefer RB or IMB?

Imperial Brands has a consensus price target of GBX 3,433.33, indicating a potential upside of 36.84%. Given Imperial Brands' stronger consensus rating and higher possible upside, analysts clearly believe Imperial Brands is more favorable than Reckitt Benckiser Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Reckitt Benckiser Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Imperial Brands 0 Sell rating(s) 2 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.71

Which has higher valuation & earnings, IMB or DGE?

Diageo has lower revenue, but higher earnings than Imperial Brands. Imperial Brands is trading at a lower price-to-earnings ratio than Diageo, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Imperial Brands £32.29B 0.59 £1.98B £212.60 11.80 Diageo £19.64B 1.81 £3.96B £77.90 20.58

Is IMB or DGE more profitable?

Imperial Brands has a net margin of 8.96% compared to Diageo's net margin of 8.91%. Imperial Brands' return on equity of 39.24% beat Diageo's return on equity. Company Net Margins Return on Equity Return on Assets Imperial Brands 8.96% 39.24% 6.92% Diageo 8.91% 15.52% 8.30%

Does the media refer more to IMB or DGE?

In the previous week, Diageo had 5 more articles in the media than Imperial Brands. MarketBeat recorded 13 mentions for Diageo and 8 mentions for Imperial Brands. Diageo's average media sentiment score of 1.15 beat Imperial Brands' score of 0.18 indicating that Diageo is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Imperial Brands 2 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Diageo 7 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media prefer CCEP or IMB?

In the previous week, Imperial Brands had 7 more articles in the media than Coca-Cola Europacific Partners. MarketBeat recorded 8 mentions for Imperial Brands and 1 mentions for Coca-Cola Europacific Partners. Coca-Cola Europacific Partners' average media sentiment score of 0.67 beat Imperial Brands' score of 0.18 indicating that Coca-Cola Europacific Partners is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Coca-Cola Europacific Partners 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Imperial Brands 2 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral

Imperial Brands (IMB) Competitors

GBX 2,509 +21.00 (+0.84%)

As of 09/11/2026 12:38 PM Eastern

Compare

IMB vs. BATS, RB, DGE, CCEP, and RKT

Should you buy Imperial Brands stock or one of its competitors? Imperial Brands's main competitors and comparable companies include British American Tobacco (BATS), Reckitt Benckiser Group (RB), Diageo (DGE), Coca-Cola Europacific Partners (CCEP), and Reckitt Benckiser Group (RKT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer staples" sector.

How does Imperial Brands compare to British American Tobacco?

Imperial Brands (LON:IMB) and British American Tobacco (LON:BATS) are both large-cap consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, valuation, analyst recommendations, media sentiment, profitability, earnings, dividends and risk.

80.9% of Imperial Brands shares are owned by institutional investors. Comparatively, 75.6% of British American Tobacco shares are owned by institutional investors. 0.5% of Imperial Brands shares are owned by insiders. Comparatively, 0.1% of British American Tobacco shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Imperial Brands currently has a consensus target price of GBX 3,433.33, suggesting a potential upside of 36.84%. British American Tobacco has a consensus target price of GBX 4,858.33, suggesting a potential upside of 18.50%. Given Imperial Brands' stronger consensus rating and higher possible upside, research analysts plainly believe Imperial Brands is more favorable than British American Tobacco.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71
British American Tobacco	1 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50

In the previous week, Imperial Brands had 2 more articles in the media than British American Tobacco. MarketBeat recorded 8 mentions for Imperial Brands and 6 mentions for British American Tobacco. Imperial Brands' average media sentiment score of 0.18 beat British American Tobacco's score of -0.15 indicating that Imperial Brands is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Imperial Brands	2 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
British American Tobacco	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Neutral

Imperial Brands has higher revenue and earnings than British American Tobacco. Imperial Brands is trading at a lower price-to-earnings ratio than British American Tobacco, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Imperial Brands	£32.29B	0.59	£1.98B	£212.60	11.80
British American Tobacco	£25.78B	3.43	-£13.64B	£290.80	14.10

Imperial Brands has a beta of 0.134, indicating that its stock price is 87% less volatile than the broader market. Comparatively, British American Tobacco has a beta of 0.114, indicating that its stock price is 89% less volatile than the broader market.

British American Tobacco has a net margin of 24.99% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat British American Tobacco's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Imperial Brands	8.96%	39.24%	6.92%
British American Tobacco	24.99%	13.38%	5.16%

Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 6.4%. British American Tobacco pays an annual dividend of GBX 242.64 per share and has a dividend yield of 5.9%. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. British American Tobacco pays out 83.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Imperial Brands is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Imperial Brands beats British American Tobacco on 14 of the 18 factors compared between the two stocks.

How does Imperial Brands compare to Reckitt Benckiser Group?

Reckitt Benckiser Group (LON:RB) and Imperial Brands (LON:IMB) are both large-cap consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, media sentiment, profitability, earnings and valuation.

80.9% of Imperial Brands shares are owned by institutional investors. 0.5% of Imperial Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Imperial Brands has a net margin of 8.96% compared to Reckitt Benckiser Group's net margin of 0.00%. Imperial Brands' return on equity of 39.24% beat Reckitt Benckiser Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Reckitt Benckiser Group	N/A	N/A	N/A
Imperial Brands	8.96%	39.24%	6.92%

Imperial Brands has a consensus price target of GBX 3,433.33, indicating a potential upside of 36.84%. Given Imperial Brands' stronger consensus rating and higher possible upside, analysts clearly believe Imperial Brands is more favorable than Reckitt Benckiser Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Reckitt Benckiser Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

Imperial Brands has higher revenue and earnings than Reckitt Benckiser Group. Reckitt Benckiser Group is trading at a lower price-to-earnings ratio than Imperial Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Reckitt Benckiser Group	£13.99B	0.00	N/A	£166.30	N/A
Imperial Brands	£32.29B	0.59	£1.98B	£212.60	11.80

In the previous week, Imperial Brands had 8 more articles in the media than Reckitt Benckiser Group. MarketBeat recorded 8 mentions for Imperial Brands and 0 mentions for Reckitt Benckiser Group. Imperial Brands' average media sentiment score of 0.18 beat Reckitt Benckiser Group's score of 0.00 indicating that Imperial Brands is being referred to more favorably in the news media.

Company	Overall Sentiment
Reckitt Benckiser Group	Neutral
Imperial Brands	Neutral

Reckitt Benckiser Group pays an annual dividend of GBX 175 per share. Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 6.4%. Reckitt Benckiser Group pays out 105.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Imperial Brands is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Imperial Brands beats Reckitt Benckiser Group on 14 of the 15 factors compared between the two stocks.

How does Imperial Brands compare to Diageo?

Imperial Brands (LON:IMB) and Diageo (LON:DGE) are both large-cap consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, profitability, institutional ownership, dividends, risk, earnings, analyst recommendations and valuation.

Imperial Brands has a beta of 0.134, indicating that its stock price is 87% less volatile than the broader market. Comparatively, Diageo has a beta of 0.307, indicating that its stock price is 69% less volatile than the broader market.

Diageo has lower revenue, but higher earnings than Imperial Brands. Imperial Brands is trading at a lower price-to-earnings ratio than Diageo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Imperial Brands	£32.29B	0.59	£1.98B	£212.60	11.80
Diageo	£19.64B	1.81	£3.96B	£77.90	20.58

In the previous week, Diageo had 5 more articles in the media than Imperial Brands. MarketBeat recorded 13 mentions for Diageo and 8 mentions for Imperial Brands. Diageo's average media sentiment score of 1.15 beat Imperial Brands' score of 0.18 indicating that Diageo is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Imperial Brands	2 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Diageo	7 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 6.4%. Diageo pays an annual dividend of GBX 83.04 per share and has a dividend yield of 5.2%. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Diageo pays out 106.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Imperial Brands is clearly the better dividend stock, given its higher yield and lower payout ratio.

80.9% of Imperial Brands shares are owned by institutional investors. Comparatively, 61.2% of Diageo shares are owned by institutional investors. 0.5% of Imperial Brands shares are owned by insiders. Comparatively, 0.2% of Diageo shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Imperial Brands has a net margin of 8.96% compared to Diageo's net margin of 8.91%. Imperial Brands' return on equity of 39.24% beat Diageo's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Imperial Brands	8.96%	39.24%	6.92%
Diageo	8.91%	15.52%	8.30%

Imperial Brands currently has a consensus price target of GBX 3,433.33, suggesting a potential upside of 36.84%. Diageo has a consensus price target of GBX 2,029, suggesting a potential upside of 26.58%. Given Imperial Brands' stronger consensus rating and higher possible upside, equities research analysts plainly believe Imperial Brands is more favorable than Diageo.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71
Diageo	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57

Summary

Imperial Brands beats Diageo on 11 of the 18 factors compared between the two stocks.

How does Imperial Brands compare to Coca-Cola Europacific Partners?

Coca-Cola Europacific Partners (LON:CCEP) and Imperial Brands (LON:IMB) are both large-cap consumer staples companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, profitability, earnings, dividends, media sentiment, valuation, risk and institutional ownership.

Coca-Cola Europacific Partners presently has a consensus target price of GBX 8,320, suggesting a potential upside of 9.55%. Imperial Brands has a consensus target price of GBX 3,433.33, suggesting a potential upside of 36.84%. Given Imperial Brands' higher possible upside, analysts clearly believe Imperial Brands is more favorable than Coca-Cola Europacific Partners.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Coca-Cola Europacific Partners	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

Coca-Cola Europacific Partners has a net margin of 9.34% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat Coca-Cola Europacific Partners' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Coca-Cola Europacific Partners	9.34%	24.93%	4.80%
Imperial Brands	8.96%	39.24%	6.92%

20.9% of Coca-Cola Europacific Partners shares are held by institutional investors. Comparatively, 80.9% of Imperial Brands shares are held by institutional investors. 18.3% of Coca-Cola Europacific Partners shares are held by company insiders. Comparatively, 0.5% of Imperial Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Imperial Brands has higher revenue and earnings than Coca-Cola Europacific Partners. Imperial Brands is trading at a lower price-to-earnings ratio than Coca-Cola Europacific Partners, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Coca-Cola Europacific Partners	£21.35B	1.57	£1.94B	£444.00	17.11
Imperial Brands	£32.29B	0.59	£1.98B	£212.60	11.80

In the previous week, Imperial Brands had 7 more articles in the media than Coca-Cola Europacific Partners. MarketBeat recorded 8 mentions for Imperial Brands and 1 mentions for Coca-Cola Europacific Partners. Coca-Cola Europacific Partners' average media sentiment score of 0.67 beat Imperial Brands' score of 0.18 indicating that Coca-Cola Europacific Partners is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Coca-Cola Europacific Partners	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Imperial Brands	2 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Coca-Cola Europacific Partners has a beta of 0.48, meaning that its share price is 52% less volatile than the broader market. Comparatively, Imperial Brands has a beta of 0.134, meaning that its share price is 87% less volatile than the broader market.

Coca-Cola Europacific Partners pays an annual dividend of GBX 207 per share and has a dividend yield of 2.7%. Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 6.4%. Coca-Cola Europacific Partners pays out 46.6% of its earnings in the form of a dividend. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

Coca-Cola Europacific Partners and Imperial Brands tied by winning 9 of the 18 factors compared between the two stocks.

How does Imperial Brands compare to Reckitt Benckiser Group?

Reckitt Benckiser Group (LON:RKT) and Imperial Brands (LON:IMB) are both large-cap consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, analyst recommendations, media sentiment, profitability, institutional ownership, earnings, valuation and dividends.

Reckitt Benckiser Group has a beta of 0.255, indicating that its share price is 75% less volatile than the broader market. Comparatively, Imperial Brands has a beta of 0.134, indicating that its share price is 87% less volatile than the broader market.

Reckitt Benckiser Group has a net margin of 21.09% compared to Imperial Brands' net margin of 8.96%. Reckitt Benckiser Group's return on equity of 42.87% beat Imperial Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Reckitt Benckiser Group	21.09%	42.87%	7.51%
Imperial Brands	8.96%	39.24%	6.92%

68.6% of Reckitt Benckiser Group shares are held by institutional investors. Comparatively, 80.9% of Imperial Brands shares are held by institutional investors. 0.5% of Reckitt Benckiser Group shares are held by company insiders. Comparatively, 0.5% of Imperial Brands shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Company	Overall Sentiment
Reckitt Benckiser Group	Neutral
Imperial Brands	Neutral

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Reckitt Benckiser Group	£13.64B	2.33	£1.49B	£441.64	11.32
Imperial Brands	£32.29B	0.59	£1.98B	£212.60	11.80

Reckitt Benckiser Group presently has a consensus target price of GBX 6,178.86, indicating a potential upside of 23.58%. Imperial Brands has a consensus target price of GBX 3,433.33, indicating a potential upside of 36.84%. Given Imperial Brands' stronger consensus rating and higher possible upside, analysts plainly believe Imperial Brands is more favorable than Reckitt Benckiser Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Reckitt Benckiser Group	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

Reckitt Benckiser Group pays an annual dividend of GBX 215.72 per share and has a dividend yield of 4.3%. Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 6.4%. Reckitt Benckiser Group pays out 48.8% of its earnings in the form of a dividend. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

Imperial Brands beats Reckitt Benckiser Group on 11 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding IMB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

IMB vs. The Competition

Export

Metric	Imperial Brands	Tobacco Industry	Consumer Staples Sector	LON Exchange
Market Cap	£18.97B	£45.11B	£15.47B	£2.87B
Dividend Yield	6.74%	4.86%	3.26%	6.23%
P/E Ratio	11.80	12.17	14.11	366.83
Price / Sales	0.59	30.75	262,948.32	83,599.70
Price / Cash	10.57	13.32	56.81	27.89
Price / Book	3.67	16.61	4.76	6.33
Net Income	£1.98B	£1.46B	£837.55M	£5.89B
7 Day Performance	0.51%	-1.76%	-1.42%	-0.69%
1 Month Performance	-3.84%	-5.55%	-1.60%	0.18%
1 Year Performance	-21.35%	-10.73%	10.48%	20.03%

Imperial Brands Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
IMB Imperial Brands	3.1828 of 5 stars	GBX 2,509 +0.8%	GBX 3,433.33 +36.8%	-21.2%	£18.97B	£32.29B	11.80	25,100	News Coverage Analyst Forecast High Trading Volume
BATS British American Tobacco	3.4208 of 5 stars	GBX 4,079 -0.5%	GBX 4,858.33 +19.1%	-2.4%	£87.85B	£25.78B	14.03	52,000	Earnings Report Short Interest Increase Quiet Period Expiration Gap Up High Trading Volume
RB Reckitt Benckiser Group	N/A	N/A	N/A	N/A	£48.36B	£13.99B	40.79	37,756	High Trading Volume
DGE Diageo	4.056 of 5 stars	GBX 1,627.27 -0.2%	GBX 2,029 +24.7%	-15.9%	£36.18B	£19.64B	20.89	30,269	News Coverage Positive News High Trading Volume
CCEP Coca-Cola Europacific Partners	1.6053 of 5 stars	GBX 7,855 +0.4%	GBX 8,320 +5.9%	+13.9%	£34.65B	£21.35B	17.69	27,600	News Coverage

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This page (LON:IMB) was last updated on 9/12/2026 by MarketBeat.com Staff.

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Imperial Brands (IMB) Competitors

IMB vs. BATS, RB, DGE, CCEP, and RKT

How does Imperial Brands compare to British American Tobacco?

Summary

How does Imperial Brands compare to Reckitt Benckiser Group?

Summary

How does Imperial Brands compare to Diageo?

Summary

How does Imperial Brands compare to Coca-Cola Europacific Partners?

Summary

How does Imperial Brands compare to Reckitt Benckiser Group?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

IMB vs. The Competition

Imperial Brands Competitors List

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Stock Ideas and Recommendations

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Imperial Brands (IMB) Competitors

IMB vs. BATS, RB, DGE, CCEP, and RKT

How does Imperial Brands compare to British American Tobacco?

Do institutionals & insiders hold more shares of IMB or BATS?

Do analysts prefer IMB or BATS?

Does the media favor IMB or BATS?

Which has higher valuation and earnings, IMB or BATS?

Which has more risk & volatility, IMB or BATS?

Is IMB or BATS more profitable?

Is IMB or BATS a better dividend stock?

Summary

How does Imperial Brands compare to Reckitt Benckiser Group?

Do institutionals & insiders hold more shares of RB or IMB?

Is RB or IMB more profitable?

Do analysts prefer RB or IMB?

Which has higher earnings and valuation, RB or IMB?

Does the media refer more to RB or IMB?

Is RB or IMB a better dividend stock?

Summary

How does Imperial Brands compare to Diageo?

Which has more risk and volatility, IMB or DGE?

Which has higher valuation & earnings, IMB or DGE?

Does the media refer more to IMB or DGE?

Is IMB or DGE a better dividend stock?

Do insiders and institutionals hold more shares of IMB or DGE?

Is IMB or DGE more profitable?

Do analysts recommend IMB or DGE?

Summary

How does Imperial Brands compare to Coca-Cola Europacific Partners?

Do analysts prefer CCEP or IMB?

Is CCEP or IMB more profitable?

Do institutionals & insiders hold more shares of CCEP or IMB?

Which has stronger valuation & earnings, CCEP or IMB?

Does the media prefer CCEP or IMB?

Which has more risk and volatility, CCEP or IMB?

Is CCEP or IMB a better dividend stock?

Summary

How does Imperial Brands compare to Reckitt Benckiser Group?

Which has more risk and volatility, RKT or IMB?

Is RKT or IMB more profitable?

Do insiders & institutionals believe in RKT or IMB?

Does the media favor RKT or IMB?

Which has better valuation & earnings, RKT or IMB?

Do analysts prefer RKT or IMB?

Is RKT or IMB a better dividend stock?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

IMB vs. The Competition

Imperial Brands Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools