Does the media refer more to BATS or IMB?

In the previous week, British American Tobacco had 10 more articles in the media than Imperial Brands. MarketBeat recorded 16 mentions for British American Tobacco and 6 mentions for Imperial Brands. Imperial Brands' average media sentiment score of 0.67 beat British American Tobacco's score of 0.39 indicating that Imperial Brands is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment British American Tobacco 1 Very Positive mention(s) 6 Positive mention(s) 5 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Imperial Brands 2 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has higher earnings and valuation, DGE or IMB?

Diageo has higher earnings, but lower revenue than Imperial Brands. Imperial Brands is trading at a lower price-to-earnings ratio than Diageo, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Diageo £19.80B 1.65 £3.96B £108.20 13.61 Imperial Brands £32.29B 0.65 £1.98B £249.30 10.83

Is DGE or IMB more profitable?

Diageo has a net margin of 12.18% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat Diageo's return on equity. Company Net Margins Return on Equity Return on Assets Diageo 12.18% 21.39% 8.30% Imperial Brands 8.96% 39.24% 6.92%

Does the media refer more to DGE or IMB?

In the previous week, Imperial Brands had 3 more articles in the media than Diageo. MarketBeat recorded 6 mentions for Imperial Brands and 3 mentions for Diageo. Imperial Brands' average media sentiment score of 0.67 beat Diageo's score of 0.22 indicating that Imperial Brands is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Diageo 0 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Imperial Brands 2 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media refer more to CCEP or IMB?

In the previous week, Imperial Brands had 5 more articles in the media than Coca-Cola Europacific Partners. MarketBeat recorded 6 mentions for Imperial Brands and 1 mentions for Coca-Cola Europacific Partners. Imperial Brands' average media sentiment score of 0.67 beat Coca-Cola Europacific Partners' score of 0.00 indicating that Imperial Brands is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Coca-Cola Europacific Partners 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Imperial Brands 2 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media refer more to RKT or IMB?

In the previous week, Imperial Brands had 3 more articles in the media than Reckitt Benckiser Group. MarketBeat recorded 6 mentions for Imperial Brands and 3 mentions for Reckitt Benckiser Group. Reckitt Benckiser Group's average media sentiment score of 1.22 beat Imperial Brands' score of 0.67 indicating that Reckitt Benckiser Group is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Reckitt Benckiser Group 1 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Imperial Brands 2 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has preferable earnings & valuation, IMB or TSCO?

Imperial Brands has higher earnings, but lower revenue than Tesco. Imperial Brands is trading at a lower price-to-earnings ratio than Tesco, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Imperial Brands £32.29B 0.65 £1.98B £249.30 10.83 Tesco £73.71B 0.38 £1.27B £27.10 16.37

Is IMB or TSCO more profitable?

Imperial Brands has a net margin of 8.96% compared to Tesco's net margin of 2.42%. Imperial Brands' return on equity of 39.24% beat Tesco's return on equity. Company Net Margins Return on Equity Return on Assets Imperial Brands 8.96% 39.24% 6.92% Tesco 2.42% 16.05% 3.93%

Does the media refer more to IMB or TSCO?

In the previous week, Tesco had 1 more articles in the media than Imperial Brands. MarketBeat recorded 7 mentions for Tesco and 6 mentions for Imperial Brands. Tesco's average media sentiment score of 0.90 beat Imperial Brands' score of 0.67 indicating that Tesco is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Imperial Brands 2 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Tesco 4 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Imperial Brands (IMB) Competitors

GBX 2,699 +31.00 (+1.16%)

As of 12:46 PM Eastern

Compare

IMB vs. BATS, DGE, CCEP, RKT, and TSCO

Should you buy Imperial Brands stock or one of its competitors? MarketBeat compares Imperial Brands with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Imperial Brands include British American Tobacco (BATS), Diageo (DGE), Coca-Cola Europacific Partners (CCEP), Reckitt Benckiser Group (RKT), and Tesco (TSCO). These companies are all part of the "consumer defensive" sector.

How does Imperial Brands compare to British American Tobacco?

British American Tobacco (LON:BATS) and Imperial Brands (LON:IMB) are both large-cap consumer defensive companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, dividends, media sentiment, valuation and analyst recommendations.

British American Tobacco has a net margin of 30.23% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat British American Tobacco's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
British American Tobacco	30.23%	16.33%	5.16%
Imperial Brands	8.96%	39.24%	6.92%

British American Tobacco has a beta of 0.117, meaning that its share price is 88% less volatile than the broader market. Comparatively, Imperial Brands has a beta of 0.168, meaning that its share price is 83% less volatile than the broader market.

British American Tobacco currently has a consensus price target of GBX 4,708.33, suggesting a potential upside of 6.68%. Imperial Brands has a consensus price target of GBX 3,433.33, suggesting a potential upside of 27.21%. Given Imperial Brands' stronger consensus rating and higher probable upside, analysts clearly believe Imperial Brands is more favorable than British American Tobacco.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
British American Tobacco	1 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

British American Tobacco pays an annual dividend of GBX 240.24 per share and has a dividend yield of 5.4%. Imperial Brands pays an annual dividend of GBX 188.68 per share and has a dividend yield of 7.0%. British American Tobacco pays out 68.8% of its earnings in the form of a dividend. Imperial Brands pays out 75.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Imperial Brands has higher revenue and earnings than British American Tobacco. Imperial Brands is trading at a lower price-to-earnings ratio than British American Tobacco, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
British American Tobacco	£25.61B	3.73	-£13.64B	£349.10	12.64
Imperial Brands	£32.29B	0.65	£1.98B	£249.30	10.83

In the previous week, British American Tobacco had 10 more articles in the media than Imperial Brands. MarketBeat recorded 16 mentions for British American Tobacco and 6 mentions for Imperial Brands. Imperial Brands' average media sentiment score of 0.67 beat British American Tobacco's score of 0.39 indicating that Imperial Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
British American Tobacco	1 Very Positive mention(s)	6 Positive mention(s)	5 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Imperial Brands	2 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

75.6% of British American Tobacco shares are owned by institutional investors. Comparatively, 80.9% of Imperial Brands shares are owned by institutional investors. 0.1% of British American Tobacco shares are owned by insiders. Comparatively, 0.5% of Imperial Brands shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Imperial Brands beats British American Tobacco on 12 of the 18 factors compared between the two stocks.

How does Imperial Brands compare to Diageo?

Diageo (LON:DGE) and Imperial Brands (LON:IMB) are both large-cap consumer defensive companies, but which is the better business? We will compare the two companies based on the strength of their dividends, media sentiment, institutional ownership, profitability, earnings, analyst recommendations, valuation and risk.

Diageo currently has a consensus target price of GBX 2,000, suggesting a potential upside of 35.82%. Imperial Brands has a consensus target price of GBX 3,433.33, suggesting a potential upside of 27.21%. Given Diageo's higher possible upside, research analysts clearly believe Diageo is more favorable than Imperial Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Diageo	0 Sell rating(s)	3 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.63
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

Diageo has higher earnings, but lower revenue than Imperial Brands. Imperial Brands is trading at a lower price-to-earnings ratio than Diageo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Diageo	£19.80B	1.65	£3.96B	£108.20	13.61
Imperial Brands	£32.29B	0.65	£1.98B	£249.30	10.83

Diageo has a net margin of 12.18% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat Diageo's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Diageo	12.18%	21.39%	8.30%
Imperial Brands	8.96%	39.24%	6.92%

61.2% of Diageo shares are held by institutional investors. Comparatively, 80.9% of Imperial Brands shares are held by institutional investors. 0.2% of Diageo shares are held by company insiders. Comparatively, 0.5% of Imperial Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Diageo pays an annual dividend of GBX 102.70 per share and has a dividend yield of 7.0%. Imperial Brands pays an annual dividend of GBX 188.68 per share and has a dividend yield of 7.0%. Diageo pays out 94.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Imperial Brands pays out 75.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Imperial Brands is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Imperial Brands had 3 more articles in the media than Diageo. MarketBeat recorded 6 mentions for Imperial Brands and 3 mentions for Diageo. Imperial Brands' average media sentiment score of 0.67 beat Diageo's score of 0.22 indicating that Imperial Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Diageo	0 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Imperial Brands	2 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Diageo has a beta of 0.304, meaning that its share price is 70% less volatile than the broader market. Comparatively, Imperial Brands has a beta of 0.168, meaning that its share price is 83% less volatile than the broader market.

Summary

Imperial Brands beats Diageo on 10 of the 17 factors compared between the two stocks.

How does Imperial Brands compare to Coca-Cola Europacific Partners?

Coca-Cola Europacific Partners (LON:CCEP) and Imperial Brands (LON:IMB) are both large-cap consumer defensive companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, earnings, media sentiment, profitability, analyst recommendations, risk, institutional ownership and dividends.

Coca-Cola Europacific Partners currently has a consensus target price of GBX 8,320, suggesting a potential upside of 21.11%. Imperial Brands has a consensus target price of GBX 3,433.33, suggesting a potential upside of 27.21%. Given Imperial Brands' higher probable upside, analysts clearly believe Imperial Brands is more favorable than Coca-Cola Europacific Partners.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Coca-Cola Europacific Partners	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

In the previous week, Imperial Brands had 5 more articles in the media than Coca-Cola Europacific Partners. MarketBeat recorded 6 mentions for Imperial Brands and 1 mentions for Coca-Cola Europacific Partners. Imperial Brands' average media sentiment score of 0.67 beat Coca-Cola Europacific Partners' score of 0.00 indicating that Imperial Brands is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Coca-Cola Europacific Partners	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Imperial Brands	2 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Coca-Cola Europacific Partners has a beta of 0.493, suggesting that its stock price is 51% less volatile than the broader market. Comparatively, Imperial Brands has a beta of 0.168, suggesting that its stock price is 83% less volatile than the broader market.

Coca-Cola Europacific Partners has a net margin of 9.29% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat Coca-Cola Europacific Partners' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Coca-Cola Europacific Partners	9.29%	24.39%	4.80%
Imperial Brands	8.96%	39.24%	6.92%

20.9% of Coca-Cola Europacific Partners shares are owned by institutional investors. Comparatively, 80.9% of Imperial Brands shares are owned by institutional investors. 17.3% of Coca-Cola Europacific Partners shares are owned by company insiders. Comparatively, 0.5% of Imperial Brands shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Coca-Cola Europacific Partners pays an annual dividend of GBX 204 per share and has a dividend yield of 3.0%. Imperial Brands pays an annual dividend of GBX 188.68 per share and has a dividend yield of 7.0%. Coca-Cola Europacific Partners pays out 47.9% of its earnings in the form of a dividend. Imperial Brands pays out 75.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Imperial Brands has higher revenue and earnings than Coca-Cola Europacific Partners. Imperial Brands is trading at a lower price-to-earnings ratio than Coca-Cola Europacific Partners, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Coca-Cola Europacific Partners	£20.90B	1.46	£1.94B	£426.00	16.13
Imperial Brands	£32.29B	0.65	£1.98B	£249.30	10.83

Summary

Imperial Brands beats Coca-Cola Europacific Partners on 10 of the 18 factors compared between the two stocks.

How does Imperial Brands compare to Reckitt Benckiser Group?

Reckitt Benckiser Group (LON:RKT) and Imperial Brands (LON:IMB) are both large-cap consumer defensive companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, valuation, media sentiment, earnings, analyst recommendations, profitability and risk.

Reckitt Benckiser Group has a beta of 0.249, suggesting that its share price is 75% less volatile than the broader market. Comparatively, Imperial Brands has a beta of 0.168, suggesting that its share price is 83% less volatile than the broader market.

Imperial Brands has higher revenue and earnings than Reckitt Benckiser Group. Reckitt Benckiser Group is trading at a lower price-to-earnings ratio than Imperial Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Reckitt Benckiser Group	£14.21B	2.02	£1.49B	£486.67	9.20
Imperial Brands	£32.29B	0.65	£1.98B	£249.30	10.83

In the previous week, Imperial Brands had 3 more articles in the media than Reckitt Benckiser Group. MarketBeat recorded 6 mentions for Imperial Brands and 3 mentions for Reckitt Benckiser Group. Reckitt Benckiser Group's average media sentiment score of 1.22 beat Imperial Brands' score of 0.67 indicating that Reckitt Benckiser Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Reckitt Benckiser Group	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Imperial Brands	2 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Reckitt Benckiser Group pays an annual dividend of GBX 214.69 per share and has a dividend yield of 4.8%. Imperial Brands pays an annual dividend of GBX 188.68 per share and has a dividend yield of 7.0%. Reckitt Benckiser Group pays out 44.1% of its earnings in the form of a dividend. Imperial Brands pays out 75.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

68.6% of Reckitt Benckiser Group shares are held by institutional investors. Comparatively, 80.9% of Imperial Brands shares are held by institutional investors. 0.4% of Reckitt Benckiser Group shares are held by insiders. Comparatively, 0.5% of Imperial Brands shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Reckitt Benckiser Group has a net margin of 25.23% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat Reckitt Benckiser Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Reckitt Benckiser Group	25.23%	38.45%	7.51%
Imperial Brands	8.96%	39.24%	6.92%

Reckitt Benckiser Group presently has a consensus price target of GBX 6,204.29, indicating a potential upside of 38.61%. Imperial Brands has a consensus price target of GBX 3,433.33, indicating a potential upside of 27.21%. Given Reckitt Benckiser Group's higher possible upside, analysts clearly believe Reckitt Benckiser Group is more favorable than Imperial Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Reckitt Benckiser Group	0 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.43
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

Summary

Imperial Brands beats Reckitt Benckiser Group on 10 of the 18 factors compared between the two stocks.

How does Imperial Brands compare to Tesco?

Imperial Brands (LON:IMB) and Tesco (LON:TSCO) are both large-cap consumer defensive companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, analyst recommendations, risk, media sentiment, profitability, earnings, institutional ownership and dividends.

Imperial Brands pays an annual dividend of GBX 188.68 per share and has a dividend yield of 7.0%. Tesco pays an annual dividend of GBX 14.25 per share and has a dividend yield of 3.2%. Imperial Brands pays out 75.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Tesco pays out 52.6% of its earnings in the form of a dividend.

In the previous week, Tesco had 1 more articles in the media than Imperial Brands. MarketBeat recorded 7 mentions for Tesco and 6 mentions for Imperial Brands. Tesco's average media sentiment score of 0.90 beat Imperial Brands' score of 0.67 indicating that Tesco is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Imperial Brands	2 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Tesco	4 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Imperial Brands has higher earnings, but lower revenue than Tesco. Imperial Brands is trading at a lower price-to-earnings ratio than Tesco, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Imperial Brands	£32.29B	0.65	£1.98B	£249.30	10.83
Tesco	£73.71B	0.38	£1.27B	£27.10	16.37

Imperial Brands presently has a consensus target price of GBX 3,433.33, indicating a potential upside of 27.21%. Tesco has a consensus target price of GBX 478.75, indicating a potential upside of 7.92%. Given Imperial Brands' higher possible upside, research analysts clearly believe Imperial Brands is more favorable than Tesco.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71
Tesco	0 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.80

80.9% of Imperial Brands shares are held by institutional investors. Comparatively, 52.6% of Tesco shares are held by institutional investors. 0.5% of Imperial Brands shares are held by company insiders. Comparatively, 2.2% of Tesco shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Imperial Brands has a net margin of 8.96% compared to Tesco's net margin of 2.42%. Imperial Brands' return on equity of 39.24% beat Tesco's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Imperial Brands	8.96%	39.24%	6.92%
Tesco	2.42%	16.05%	3.93%

Imperial Brands has a beta of 0.168, indicating that its share price is 83% less volatile than the broader market. Comparatively, Tesco has a beta of 0.598, indicating that its share price is 40% less volatile than the broader market.

Summary

Imperial Brands beats Tesco on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding IMB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

IMB vs. The Competition

Export

Metric	Imperial Brands	Tobacco Industry	Defensive Sector	LON Exchange
Market Cap	£20.91B	£66.14B	£8.08B	£2.78B
Dividend Yield	6.18%	4.23%	3.24%	6.13%
P/E Ratio	10.83	8.53	891.23	364.73
Price / Sales	0.65	41.80	992,148.64	87,561.71
Price / Cash	10.57	14.21	140.89	27.85
Price / Book	3.95	23.49	9.58	7.74
Net Income	£1.98B	£2.09B	£1.03B	£5.88B
7 Day Performance	-2.95%	-4.87%	0.36%	6.46%
1 Month Performance	-3.59%	-2.26%	-0.14%	9.67%
1 Year Performance	-4.60%	14.53%	260.21%	75.31%

Imperial Brands Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
IMB Imperial Brands	4.5925 of 5 stars	GBX 2,699 +1.2%	GBX 3,433.33 +27.2%	-6.3%	£20.91B	£32.29B	10.83	25,200
BATS British American Tobacco	3.0404 of 5 stars	GBX 4,820 -1.1%	GBX 4,500 -6.6%	+33.6%	£104.30B	£25.61B	13.81	52,000	Trending News
DGE Diageo	4.1299 of 5 stars	GBX 1,576.50 -1.7%	GBX 2,000 +26.9%	-25.5%	£35.05B	£19.80B	14.57	30,269
CCEP Coca-Cola Europacific Partners	2.2889 of 5 stars	GBX 6,925 -0.5%	GBX 8,320 +20.1%	+0.7%	£30.66B	£20.90B	16.26	27,600
RKT Reckitt Benckiser Group	4.6982 of 5 stars	GBX 4,652 -0.8%	GBX 6,204.29 +33.4%	-10.8%	£29.79B	£14.21B	9.56	26,000	News Coverage Insider Trade

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This page (LON:IMB) was last updated on 6/3/2026 by MarketBeat.com Staff.

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Imperial Brands (IMB) Competitors

IMB vs. BATS, DGE, CCEP, RKT, and TSCO

How does Imperial Brands compare to British American Tobacco?

Summary

How does Imperial Brands compare to Diageo?

Summary

How does Imperial Brands compare to Coca-Cola Europacific Partners?

Summary

How does Imperial Brands compare to Reckitt Benckiser Group?

Summary

How does Imperial Brands compare to Tesco?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

IMB vs. The Competition

Imperial Brands Competitors List

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Imperial Brands (IMB) Competitors

IMB vs. BATS, DGE, CCEP, RKT, and TSCO

How does Imperial Brands compare to British American Tobacco?

Is BATS or IMB more profitable?

Which has more risk & volatility, BATS or IMB?

Do analysts recommend BATS or IMB?

Is BATS or IMB a better dividend stock?

Which has preferable valuation and earnings, BATS or IMB?

Does the media refer more to BATS or IMB?

Do institutionals and insiders hold more shares of BATS or IMB?

Summary

How does Imperial Brands compare to Diageo?

Do analysts recommend DGE or IMB?

Which has higher earnings and valuation, DGE or IMB?

Is DGE or IMB more profitable?

Do insiders and institutionals have more ownership in DGE or IMB?

Is DGE or IMB a better dividend stock?

Does the media refer more to DGE or IMB?

Which has more risk & volatility, DGE or IMB?

Summary

How does Imperial Brands compare to Coca-Cola Europacific Partners?

Do analysts rate CCEP or IMB?

Does the media refer more to CCEP or IMB?

Which has more risk and volatility, CCEP or IMB?

Is CCEP or IMB more profitable?

Do insiders and institutionals hold more shares of CCEP or IMB?

Is CCEP or IMB a better dividend stock?

Which has better valuation & earnings, CCEP or IMB?

Summary

How does Imperial Brands compare to Reckitt Benckiser Group?

Which has more risk & volatility, RKT or IMB?

Which has preferable valuation and earnings, RKT or IMB?

Does the media refer more to RKT or IMB?

Is RKT or IMB a better dividend stock?

Do institutionals & insiders believe in RKT or IMB?

Is RKT or IMB more profitable?

Do analysts recommend RKT or IMB?

Summary

How does Imperial Brands compare to Tesco?

Is IMB or TSCO a better dividend stock?

Does the media refer more to IMB or TSCO?

Which has preferable earnings & valuation, IMB or TSCO?

Do analysts prefer IMB or TSCO?

Do insiders and institutionals hold more shares of IMB or TSCO?

Is IMB or TSCO more profitable?

Which has more volatility & risk, IMB or TSCO?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

IMB vs. The Competition

Imperial Brands Competitors List

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