Does the media favor BATS or IMB?

In the previous week, British American Tobacco had 4 more articles in the media than Imperial Brands. MarketBeat recorded 7 mentions for British American Tobacco and 3 mentions for Imperial Brands. British American Tobacco's average media sentiment score of 0.76 beat Imperial Brands' score of 0.27 indicating that British American Tobacco is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment British American Tobacco 2 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Imperial Brands 0 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts rate IMB or RB?

Imperial Brands currently has a consensus price target of GBX 3,433.33, suggesting a potential upside of 37.04%. Given Imperial Brands' stronger consensus rating and higher possible upside, equities analysts clearly believe Imperial Brands is more favorable than Reckitt Benckiser Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Imperial Brands 0 Sell rating(s) 2 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.71 Reckitt Benckiser Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Does the media refer more to IMB or RB?

In the previous week, Imperial Brands had 2 more articles in the media than Reckitt Benckiser Group. MarketBeat recorded 3 mentions for Imperial Brands and 1 mentions for Reckitt Benckiser Group. Reckitt Benckiser Group's average media sentiment score of 0.55 beat Imperial Brands' score of 0.27 indicating that Reckitt Benckiser Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Imperial Brands 0 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Reckitt Benckiser Group 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has better earnings & valuation, IMB or DGE?

Diageo has lower revenue, but higher earnings than Imperial Brands. Imperial Brands is trading at a lower price-to-earnings ratio than Diageo, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Imperial Brands £32.29B 0.60 £1.98B £212.60 11.78 Diageo £19.64B 1.95 £3.96B £108.20 15.89

Is IMB or DGE more profitable?

Imperial Brands has a net margin of 8.96% compared to Diageo's net margin of 8.91%. Imperial Brands' return on equity of 39.24% beat Diageo's return on equity. Company Net Margins Return on Equity Return on Assets Imperial Brands 8.96% 39.24% 6.92% Diageo 8.91% 15.52% 8.30%

Does the media favor IMB or DGE?

In the previous week, Diageo had 4 more articles in the media than Imperial Brands. MarketBeat recorded 7 mentions for Diageo and 3 mentions for Imperial Brands. Diageo's average media sentiment score of 0.32 beat Imperial Brands' score of 0.27 indicating that Diageo is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Imperial Brands 0 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Diageo 1 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Imperial Brands (IMB) Competitors

GBX 2,505.44 -9.56 (-0.38%)

As of 08/21/2026 12:44 PM Eastern

Compare

IMB vs. BATS, RB, DGE, CCEP, and RKT

Should you buy Imperial Brands stock or one of its competitors? Imperial Brands's main competitors and comparable companies include British American Tobacco (BATS), Reckitt Benckiser Group (RB), Diageo (DGE), Coca-Cola Europacific Partners (CCEP), and Reckitt Benckiser Group (RKT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer staples" sector.

How does Imperial Brands compare to British American Tobacco?

British American Tobacco (LON:BATS) and Imperial Brands (LON:IMB) are both large-cap consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, risk, profitability, dividends, media sentiment and valuation.

British American Tobacco pays an annual dividend of GBX 242.64 per share and has a dividend yield of 5.8%. Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 6.4%. British American Tobacco pays out 83.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Imperial Brands is clearly the better dividend stock, given its higher yield and lower payout ratio.

British American Tobacco has a net margin of 24.99% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat British American Tobacco's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
British American Tobacco	24.99%	13.38%	5.16%
Imperial Brands	8.96%	39.24%	6.92%

In the previous week, British American Tobacco had 4 more articles in the media than Imperial Brands. MarketBeat recorded 7 mentions for British American Tobacco and 3 mentions for Imperial Brands. British American Tobacco's average media sentiment score of 0.76 beat Imperial Brands' score of 0.27 indicating that British American Tobacco is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
British American Tobacco	2 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Imperial Brands	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

British American Tobacco has a beta of 0.128, meaning that its share price is 87% less volatile than the broader market. Comparatively, Imperial Brands has a beta of 0.145, meaning that its share price is 86% less volatile than the broader market.

75.6% of British American Tobacco shares are owned by institutional investors. Comparatively, 80.9% of Imperial Brands shares are owned by institutional investors. 0.1% of British American Tobacco shares are owned by insiders. Comparatively, 0.5% of Imperial Brands shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Imperial Brands has higher revenue and earnings than British American Tobacco. Imperial Brands is trading at a lower price-to-earnings ratio than British American Tobacco, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
British American Tobacco	£25.78B	3.48	-£13.64B	£290.80	14.30
Imperial Brands	£32.29B	0.60	£1.98B	£212.60	11.78

British American Tobacco presently has a consensus price target of GBX 4,858.33, indicating a potential upside of 16.84%. Imperial Brands has a consensus price target of GBX 3,433.33, indicating a potential upside of 37.04%. Given Imperial Brands' stronger consensus rating and higher possible upside, analysts plainly believe Imperial Brands is more favorable than British American Tobacco.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
British American Tobacco	1 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

Summary

Imperial Brands beats British American Tobacco on 12 of the 18 factors compared between the two stocks.

How does Imperial Brands compare to Reckitt Benckiser Group?

Imperial Brands (LON:IMB) and Reckitt Benckiser Group (LON:RB) are both large-cap consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, media sentiment, analyst recommendations, dividends, risk, valuation, earnings and institutional ownership.

Imperial Brands has higher revenue and earnings than Reckitt Benckiser Group. Reckitt Benckiser Group is trading at a lower price-to-earnings ratio than Imperial Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Imperial Brands	£32.29B	0.60	£1.98B	£212.60	11.78
Reckitt Benckiser Group	£13.99B	0.00	N/A	£166.30	N/A

Imperial Brands has a net margin of 8.96% compared to Reckitt Benckiser Group's net margin of 0.00%. Imperial Brands' return on equity of 39.24% beat Reckitt Benckiser Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Imperial Brands	8.96%	39.24%	6.92%
Reckitt Benckiser Group	N/A	N/A	N/A

80.9% of Imperial Brands shares are owned by institutional investors. 0.5% of Imperial Brands shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 6.4%. Reckitt Benckiser Group pays an annual dividend of GBX 175 per share. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Reckitt Benckiser Group pays out 105.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Imperial Brands is clearly the better dividend stock, given its higher yield and lower payout ratio.

Imperial Brands currently has a consensus price target of GBX 3,433.33, suggesting a potential upside of 37.04%. Given Imperial Brands' stronger consensus rating and higher possible upside, equities analysts clearly believe Imperial Brands is more favorable than Reckitt Benckiser Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71
Reckitt Benckiser Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

In the previous week, Imperial Brands had 2 more articles in the media than Reckitt Benckiser Group. MarketBeat recorded 3 mentions for Imperial Brands and 1 mentions for Reckitt Benckiser Group. Reckitt Benckiser Group's average media sentiment score of 0.55 beat Imperial Brands' score of 0.27 indicating that Reckitt Benckiser Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Imperial Brands	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Reckitt Benckiser Group	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Imperial Brands beats Reckitt Benckiser Group on 13 of the 15 factors compared between the two stocks.

How does Imperial Brands compare to Diageo?

Imperial Brands (LON:IMB) and Diageo (LON:DGE) are both large-cap consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, risk, media sentiment, profitability, valuation, dividends and earnings.

In the previous week, Diageo had 4 more articles in the media than Imperial Brands. MarketBeat recorded 7 mentions for Diageo and 3 mentions for Imperial Brands. Diageo's average media sentiment score of 0.32 beat Imperial Brands' score of 0.27 indicating that Diageo is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Imperial Brands	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Diageo	1 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Imperial Brands presently has a consensus target price of GBX 3,433.33, indicating a potential upside of 37.04%. Diageo has a consensus target price of GBX 2,029, indicating a potential upside of 18.03%. Given Imperial Brands' stronger consensus rating and higher probable upside, analysts plainly believe Imperial Brands is more favorable than Diageo.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71
Diageo	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57

Imperial Brands has a net margin of 8.96% compared to Diageo's net margin of 8.91%. Imperial Brands' return on equity of 39.24% beat Diageo's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Imperial Brands	8.96%	39.24%	6.92%
Diageo	8.91%	15.52%	8.30%

80.9% of Imperial Brands shares are owned by institutional investors. Comparatively, 61.2% of Diageo shares are owned by institutional investors. 0.5% of Imperial Brands shares are owned by company insiders. Comparatively, 0.2% of Diageo shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Diageo has lower revenue, but higher earnings than Imperial Brands. Imperial Brands is trading at a lower price-to-earnings ratio than Diageo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Imperial Brands	£32.29B	0.60	£1.98B	£212.60	11.78
Diageo	£19.64B	1.95	£3.96B	£108.20	15.89

Imperial Brands has a beta of 0.145, indicating that its stock price is 86% less volatile than the broader market. Comparatively, Diageo has a beta of 0.307, indicating that its stock price is 69% less volatile than the broader market.

Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 6.4%. Diageo pays an annual dividend of GBX 102.70 per share and has a dividend yield of 6.0%. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Diageo pays out 94.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Imperial Brands is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Imperial Brands beats Diageo on 11 of the 18 factors compared between the two stocks.

How does Imperial Brands compare to Coca-Cola Europacific Partners?

Imperial Brands (LON:IMB) and Coca-Cola Europacific Partners (LON:CCEP) are both large-cap consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, media sentiment, valuation, profitability, dividends, risk and analyst recommendations.

80.9% of Imperial Brands shares are owned by institutional investors. Comparatively, 20.9% of Coca-Cola Europacific Partners shares are owned by institutional investors. 0.5% of Imperial Brands shares are owned by insiders. Comparatively, 18.3% of Coca-Cola Europacific Partners shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Coca-Cola Europacific Partners has a net margin of 9.34% compared to Imperial Brands' net margin of 8.96%. Imperial Brands' return on equity of 39.24% beat Coca-Cola Europacific Partners' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Imperial Brands	8.96%	39.24%	6.92%
Coca-Cola Europacific Partners	9.34%	24.93%	4.80%

Imperial Brands has higher revenue and earnings than Coca-Cola Europacific Partners. Imperial Brands is trading at a lower price-to-earnings ratio than Coca-Cola Europacific Partners, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Imperial Brands	£32.29B	0.60	£1.98B	£212.60	11.78
Coca-Cola Europacific Partners	£21.35B	1.64	£1.94B	£426.00	18.57

Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 6.4%. Coca-Cola Europacific Partners pays an annual dividend of GBX 204 per share and has a dividend yield of 2.6%. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Coca-Cola Europacific Partners pays out 47.9% of its earnings in the form of a dividend.

Imperial Brands has a beta of 0.145, indicating that its stock price is 86% less volatile than the broader market. Comparatively, Coca-Cola Europacific Partners has a beta of 0.48, indicating that its stock price is 52% less volatile than the broader market.

In the previous week, Imperial Brands had 3 more articles in the media than Coca-Cola Europacific Partners. MarketBeat recorded 3 mentions for Imperial Brands and 0 mentions for Coca-Cola Europacific Partners. Imperial Brands' average media sentiment score of 0.27 beat Coca-Cola Europacific Partners' score of 0.00 indicating that Imperial Brands is being referred to more favorably in the media.

Company	Overall Sentiment
Imperial Brands	Neutral
Coca-Cola Europacific Partners	Neutral

Imperial Brands currently has a consensus price target of GBX 3,433.33, indicating a potential upside of 37.04%. Coca-Cola Europacific Partners has a consensus price target of GBX 8,320, indicating a potential upside of 5.18%. Given Imperial Brands' higher possible upside, analysts plainly believe Imperial Brands is more favorable than Coca-Cola Europacific Partners.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71
Coca-Cola Europacific Partners	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

Imperial Brands beats Coca-Cola Europacific Partners on 10 of the 18 factors compared between the two stocks.

How does Imperial Brands compare to Reckitt Benckiser Group?

Imperial Brands (LON:IMB) and Reckitt Benckiser Group (LON:RKT) are both large-cap consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, risk, media sentiment, profitability, dividends, valuation, institutional ownership and earnings.

Reckitt Benckiser Group has a net margin of 21.09% compared to Imperial Brands' net margin of 8.96%. Reckitt Benckiser Group's return on equity of 42.87% beat Imperial Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Imperial Brands	8.96%	39.24%	6.92%
Reckitt Benckiser Group	21.09%	42.87%	7.51%

Imperial Brands pays an annual dividend of GBX 160.32 per share and has a dividend yield of 6.4%. Reckitt Benckiser Group pays an annual dividend of GBX 215.72 per share and has a dividend yield of 4.2%. Imperial Brands pays out 75.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Reckitt Benckiser Group pays out 48.8% of its earnings in the form of a dividend.

Imperial Brands has a beta of 0.145, meaning that its share price is 86% less volatile than the broader market. Comparatively, Reckitt Benckiser Group has a beta of 0.255, meaning that its share price is 75% less volatile than the broader market.

Imperial Brands currently has a consensus target price of GBX 3,433.33, suggesting a potential upside of 37.04%. Reckitt Benckiser Group has a consensus target price of GBX 6,121.71, suggesting a potential upside of 19.05%. Given Imperial Brands' stronger consensus rating and higher possible upside, analysts plainly believe Imperial Brands is more favorable than Reckitt Benckiser Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Imperial Brands	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71
Reckitt Benckiser Group	0 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.43

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Imperial Brands	£32.29B	0.60	£1.98B	£212.60	11.78
Reckitt Benckiser Group	£13.64B	2.39	£1.49B	£441.64	11.64

In the previous week, Imperial Brands had 3 more articles in the media than Reckitt Benckiser Group. MarketBeat recorded 3 mentions for Imperial Brands and 0 mentions for Reckitt Benckiser Group. Imperial Brands' average media sentiment score of 0.27 beat Reckitt Benckiser Group's score of 0.00 indicating that Imperial Brands is being referred to more favorably in the media.

Company	Overall Sentiment
Imperial Brands	Neutral
Reckitt Benckiser Group	Neutral

80.9% of Imperial Brands shares are held by institutional investors. Comparatively, 68.6% of Reckitt Benckiser Group shares are held by institutional investors. 0.5% of Imperial Brands shares are held by insiders. Comparatively, 0.5% of Reckitt Benckiser Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Imperial Brands beats Reckitt Benckiser Group on 11 of the 18 factors compared between the two stocks.

Get Imperial Brands News Delivered to You Automatically

Subscribe Now

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding IMB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

IMB vs. The Competition

Export

Metric	Imperial Brands	Tobacco Industry	Consumer Staples Sector	LON Exchange
Market Cap	£18.99B	£44.94B	£15.97B	£2.54B
Dividend Yield	6.66%	4.81%	3.20%	6.17%
P/E Ratio	11.78	12.37	13.58	367.57
Price / Sales	0.60	31.18	262,280.22	83,481.74
Price / Cash	10.57	13.62	57.57	27.89
Price / Book	3.66	16.61	4.51	7.19
Net Income	£1.98B	£1.46B	£834.02M	£5.89B
7 Day Performance	-3.89%	-2.14%	0.26%	0.30%
1 Month Performance	-10.33%	-3.24%	2.22%	3.31%
1 Year Performance	-19.77%	-10.62%	13.47%	22.13%

Imperial Brands Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
IMB Imperial Brands	2.873 of 5 stars	GBX 2,505.44 -0.4%	GBX 3,433.33 +37.0%	-19.8%	£18.99B	£32.29B	11.78	25,200	News Coverage
BATS British American Tobacco	3.2888 of 5 stars	GBX 4,147 +0.1%	GBX 4,858.33 +17.2%	-4.5%	£89.45B	£25.78B	14.26	52,000
RB Reckitt Benckiser Group	N/A	N/A	N/A	N/A	£48.36B	£13.99B	40.79	37,756	News Coverage High Trading Volume
DGE Diageo	3.0545 of 5 stars	GBX 1,688 -0.9%	GBX 2,029 +20.2%	-19.0%	£37.53B	£19.64B	15.60	30,269
CCEP Coca-Cola Europacific Partners	N/A	GBX 7,920 +1.5%	GBX 8,320 +5.1%	+17.9%	£34.99B	£21.35B	18.59	27,600

Related Companies and Tools

Related Companies

Top 10 Stock Comparisons

This page (LON:IMB) was last updated on 8/23/2026 by MarketBeat.com Staff.

From Our Partners

Unlock superior investment research and tools.

Get MarketBeat All Access

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Imperial Brands (IMB) Competitors

IMB vs. BATS, RB, DGE, CCEP, and RKT

How does Imperial Brands compare to British American Tobacco?

Summary

How does Imperial Brands compare to Reckitt Benckiser Group?

Summary

How does Imperial Brands compare to Diageo?

Summary

How does Imperial Brands compare to Coca-Cola Europacific Partners?

Summary

How does Imperial Brands compare to Reckitt Benckiser Group?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

IMB vs. The Competition

Imperial Brands Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

Popular Tools

Financial Calendars

Terms & Info

Imperial Brands (IMB) Competitors

IMB vs. BATS, RB, DGE, CCEP, and RKT

How does Imperial Brands compare to British American Tobacco?

Is BATS or IMB a better dividend stock?

Is BATS or IMB more profitable?

Does the media favor BATS or IMB?

Which has more volatility & risk, BATS or IMB?

Do insiders and institutionals hold more shares of BATS or IMB?

Which has preferable earnings & valuation, BATS or IMB?

Do analysts recommend BATS or IMB?

Summary

How does Imperial Brands compare to Reckitt Benckiser Group?

Which has higher valuation & earnings, IMB or RB?

Is IMB or RB more profitable?

Do institutionals & insiders have more ownership in IMB or RB?

Is IMB or RB a better dividend stock?

Do analysts rate IMB or RB?

Does the media refer more to IMB or RB?

Summary

How does Imperial Brands compare to Diageo?

Does the media favor IMB or DGE?

Do analysts recommend IMB or DGE?

Is IMB or DGE more profitable?

Do institutionals & insiders have more ownership in IMB or DGE?

Which has better earnings & valuation, IMB or DGE?

Which has more risk & volatility, IMB or DGE?

Is IMB or DGE a better dividend stock?

Summary

How does Imperial Brands compare to Coca-Cola Europacific Partners?

Do institutionals and insiders hold more shares of IMB or CCEP?

Is IMB or CCEP more profitable?

Which has preferable earnings & valuation, IMB or CCEP?

Is IMB or CCEP a better dividend stock?

Which has more volatility and risk, IMB or CCEP?

Does the media prefer IMB or CCEP?

Do analysts prefer IMB or CCEP?

Summary

How does Imperial Brands compare to Reckitt Benckiser Group?

Is IMB or RKT more profitable?

Is IMB or RKT a better dividend stock?

Which has more volatility & risk, IMB or RKT?

Do analysts recommend IMB or RKT?

Which has higher valuation and earnings, IMB or RKT?

Does the media refer more to IMB or RKT?

Do institutionals and insiders believe in IMB or RKT?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

IMB vs. The Competition

Imperial Brands Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools