NASDAQ:DRCT Direct Digital (DRCT) Stock Price, News & Analysis → Elon Musk’s Next Move Will Disrupt AI Forever (From InvestorPlace) (Ad) Free DRCT Stock Alerts $3.86 -0.04 (-1.03%) (As of 05:26 PM ET) Add Compare Share Share Today's Range$3.85▼$4.4550-Day Range$3.90▼$32.5152-Week Range$1.96▼$35.88Volume213,796 shsAverage Volume219,499 shsMarket Capitalization$55.08 millionP/E Ratio27.57Dividend YieldN/APrice Target$21.00 Stock AnalysisStock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestSocial MediaStock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestSocial Media Get Direct Digital alerts: Email Address Direct Digital MarketRank™ Stock AnalysisAnalyst RatingModerate Buy2.67 Rating ScoreUpside/Downside413.4% Upside$21.00 Price TargetShort InterestBearish5.55% of Float Sold ShortDividend StrengthN/ASustainabilityN/ANews Sentiment0.30Based on 2 Articles This WeekInsider TradingN/AProj. Earnings Growth175.00%From $0.16 to $0.44 Per ShareSee Full Details Hide Full Details Overall MarketRank™New Rank-Based ScoringMarketRank™ is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.3.14 out of 5 starsBusiness Services Sector418th out of 942 stocksAdvertising Industry10th out of 30 stocks 3.3 Analyst's Opinion Consensus RatingDirect Digital has received a consensus rating of Moderate Buy. The company's average rating score is 2.67, and is based on 2 buy ratings, 1 hold rating, and no sell ratings.Amount of Analyst CoverageDirect Digital has only been the subject of 3 research reports in the past 90 days.Read more about Direct Digital's stock forecast and price target. Previous Next 2.0 Short Interest Percentage of Shares Shorted5.55% of the float of Direct Digital has been sold short.Short Interest Ratio / Days to CoverDirect Digital has a short interest ratio ("days to cover") of 0.7, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Direct Digital has recently increased by 15.97%, indicating that investor sentiment is decreasing significantly. Previous Next 0.0 Dividend Strength Dividend YieldDirect Digital does not currently pay a dividend.Dividend GrowthDirect Digital does not have a long track record of dividend growth. Previous Next N/A Sustainability and ESG Overall ESG (Environmental, Social, and Governance) ScoreThere is no current Upright™ data available for DRCT. Previous Next 1.3 News and Social Media Coverage News SentimentDirect Digital has a news sentiment score of 0.30. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.58 average news sentiment score of Business Services companies.News Coverage This WeekMarketBeat has tracked 2 news articles for Direct Digital this week, compared to 3 articles on an average week.Search InterestOnly 7 people have searched for DRCT on MarketBeat in the last 30 days. This is a decrease of -85% compared to the previous 30 days.MarketBeat FollowsOnly 6 people have added Direct Digital to their MarketBeat watchlist in the last 30 days. This is a decrease of -45% compared to the previous 30 days. Previous Next 1.7 Company Ownership Insider Buying vs. Insider SellingIn the past three months, Direct Digital insiders have not sold or bought any company stock.Percentage Held by Insiders80.79% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by InstitutionsOnly 4.02% of the stock of Direct Digital is held by institutions.Read more about Direct Digital's insider trading history. Previous Next 3.1 Earnings and Valuation Earnings GrowthEarnings for Direct Digital are expected to grow by 175.00% in the coming year, from $0.16 to $0.44 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Direct Digital is 29.21, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 134.71.Price to Earnings Ratio vs. SectorThe P/E ratio of Direct Digital is 29.21, which means that it is trading at a less expensive P/E ratio than the Business Services sector average P/E ratio of about 31.18.Price to Book Value per Share RatioDirect Digital has a P/B Ratio of 12.78. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.Read more about Direct Digital's valuation and earnings. Previous Next See Top Rated MarketRank™ Stocks Here Ad InvestorPlaceCrypto Pioneer Says: “The last crypto bull market has begun.”Right now, there’s over $6 trillion in potential investment money waiting on the sidelines. That means this crypto bull market has a lot more room to run before it comes close to being a bubble.Click here if you’d like to learn more about these five cryptos… About Direct Digital Stock (NASDAQ:DRCT)Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.Read More DRCT Stock Price History View Price History Chart DataSkip Price History Chart 30 days | 90 days | 365 days | Advanced Chart DRCT Stock News HeadlinesMay 14 at 3:19 PM | prnewswire.comColossus SSP Files Lawsuit Against Adalytics For Defamation, Injurious Falsehood and False AdvertisingMay 7, 2024 | msn.comNintendo confirms that Switch 2 and a June Direct are comingApril 30, 2024 | msn.comDemocrats cheer Direct File as Treasury plans next stepsApril 30, 2024 | investorplace.com7 Multibagger Growth Stocks to Buy to Defy the DowntrendApril 30, 2024 | tmcnet.comLumin Digital Selects Atomic as Partner for Direct Deposit, VOIE and Payment SwitchingApril 30, 2024 | investorplace.com3 Growth Stocks That Could Be Heading Six-Feet UnderApril 29, 2024 | msn.comDJT, BIDU among major communication services gainers; AMC, BRAG among losersApril 28, 2024 | msn.comSome Americans filed free with IRS Direct File pilot in 2024, but not everyone's a fanApril 26, 2024 | msn.comNITDA DG Harps On Partnership To Drive Advance Digital Transformation AgendaApril 26, 2024 | nasdaq.comDirect Digital Holdings, Inc. Class A Common Stock (DRCT)April 25, 2024 | markets.businessinsider.comDirect Digital Holdings: Strong Revenue Collection and Proactive Compliance Measures Affirm Buy RatingApril 24, 2024 | markets.businessinsider.comBenchmark Co. Keeps Their Buy Rating on Direct Digital Holdings (DRCT)April 24, 2024 | markets.businessinsider.comThe Analyst Verdict: Direct Digital Holdings In The Eyes Of 5 ExpertsApril 24, 2024 | finanznachrichten.deDirect Digital Holdings Announces Receipt of Nasdaq Notification of Non-Compliance with Listing Rule 5250(c)April 23, 2024 | prnewswire.comDirect Digital Holdings Announces Receipt of Nasdaq Notification of Non-Compliance with Listing Rule 5250(c)(1)April 17, 2024 | benzinga.comTop 5 Tech And Telecom Stocks That May Rocket Higher This Month - Angi (NASDAQ:ANGI), Direct Digital Holdings (NASDAQ:DRCT)April 6, 2024 | seekingalpha.comDirect Digital: Appears Oversold Despite Strong Partnership DevelopmentsApril 5, 2024 | businesswire.comGlancy Prongay & Murray LLP, a Leading Securities Fraud Law Firm, Announces Investigation of Direct Digital Holdings, Inc. (DRCT) on Behalf of InvestorsApril 5, 2024 | businesswire.comINVESTOR ALERT: Law Offices of Howard G. Smith Announces Investigation of Direct Digital Holdings, Inc. (DRCT) on Behalf of InvestorsApril 3, 2024 | businesswire.comThe Law Offices of Frank R. Cruz Announces Investigation of Direct Digital Holdings, Inc. (DRCT) on Behalf of InvestorsApril 2, 2024 | prnewswire.com81% of Gen Zers Say Multicultural/Diverse Communities Greatly Shape Brand Preferences, According to Direct Digital Holdings' ResearchMarch 29, 2024 | seekingalpha.comDirect Digital Holdings, Inc. (DRCT) Q4 2023 Earnings Call TranscriptMarch 27, 2024 | msn.comDRCT Earnings: Direct Digital Holdings Tanks After Loss in Q4March 27, 2024 | markets.businessinsider.comThese Analysts Slash Their Forecasts On Direct Digital Holdings After Weak ResultsMarch 27, 2024 | markets.businessinsider.comAnalysts Are Bullish on Top Communication Services Stocks: Sirius XM Holdings (SIRI), Integral Ad Science (IAS)See More Headlines Receive DRCT Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Direct Digital and its competitors with MarketBeat's FREE daily newsletter. Email Address Company Calendar Last Earnings3/26/2024Today5/14/2024Next Earnings (Estimated)5/16/2024Fiscal Year End12/31/2024Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorBusiness Services Industry Advertising Sub-IndustryN/A Current SymbolNASDAQ:DRCT CUSIPN/A CIK1880613 Webwww.directdigitalholdings.com Phone832-402-1051FaxN/AEmployees69Year FoundedN/APrice Target and Rating Average Stock Price Target$21.00 High Stock Price Target$23.00 Low Stock Price Target$19.00 Potential Upside/Downside+394.1%Consensus RatingModerate Buy Rating Score (0-4)2.67 Research Coverage3 Analysts Profitability EPS (Most Recent Fiscal Year)$0.14 Trailing P/E Ratio30.36 Forward P/E Ratio26.56 P/E GrowthN/ANet Income$1.99 million Net Margins1.26% Pretax Margin3.37% Return on Equity48.38% Return on Assets3.30% Debt Debt-to-Equity Ratio3.51 Current Ratio1.16 Quick Ratio1.16 Sales & Book Value Annual Sales$157.11 million Price / Sales0.39 Cash Flow$0.42 per share Price / Cash Flow10.23 Book Value$0.32 per share Price / Book13.28Miscellaneous Outstanding Shares14,270,000Free Float2,741,000Market Cap$60.65 million OptionableNot Optionable Beta8.24 7 Stocks That Could Be Bigger Than Tesla, Nvidia, and GoogleGrowth stocks offer a lot of bang for your buck, and we've got the next upcoming superstars to strongly consider for your portfolio.Get This Free Report Key ExecutivesMr. Mark D. Walker (Age 48)CEO, Co-Founder & Chairman Comp: $518.75kMr. Keith W. Smith (Age 55)Co-Founder, President & Director Comp: $518.75kMs. Diana P. DiazChief Financial OfficerMs. Anu Pillai (Age 53)Chief Technology Officer Ms. M. Duyen Le CPAVice President of People & CultureMs. Maria Vilchez Lowrey (Age 42)Chief Growth Officer Ms. Kristie MacDonaldChief Executive Officer of Huddled MassesMr. Douglas MankiewiczChief Executive Officer of Orange 142Ms. Lashawnda GoffinChief Executive Officer of Colossus SSPMore ExecutivesKey CompetitorsFluentNASDAQ:FLNTMercurity FintechNASDAQ:MFHDIH Holding USNASDAQ:DHAIAble View GlobalNASDAQ:ABLVMaquia Capital AcquisitionNASDAQ:MAQCView All CompetitorsInsiders & InstitutionsDenali Advisors LLCSold 8,700 shares on 4/19/2024Ownership: 0.108%Intrinsic Edge Capital Management LLCBought 77,639 shares on 2/14/2024Ownership: 0.544%W Keith SmithSold 77,930 sharesTotal: $867,360.90 ($11.13/share)View All Insider TransactionsView All Institutional Transactions DRCT Stock Analysis - Frequently Asked Questions Should I buy or sell Direct Digital stock right now? 3 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Direct Digital in the last twelve months. There are currently 1 hold rating and 2 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" DRCT shares. View DRCT analyst ratings or view top-rated stocks. What is Direct Digital's stock price target for 2024? 3 Wall Street research analysts have issued twelve-month target prices for Direct Digital's stock. Their DRCT share price targets range from $19.00 to $23.00. On average, they predict the company's share price to reach $21.00 in the next twelve months. This suggests a possible upside of 413.4% from the stock's current price. View analysts price targets for DRCT or view top-rated stocks among Wall Street analysts. How have DRCT shares performed in 2024? Direct Digital's stock was trading at $14.88 at the beginning of the year. Since then, DRCT stock has decreased by 72.5% and is now trading at $4.09. View the best growth stocks for 2024 here. When is Direct Digital's next earnings date? The company is scheduled to release its next quarterly earnings announcement on Thursday, May 16th 2024. View our DRCT earnings forecast. How were Direct Digital's earnings last quarter? Direct Digital Holdings, Inc. (NASDAQ:DRCT) posted its quarterly earnings results on Tuesday, March, 26th. The company reported ($0.08) earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $0.28 by $0.36. The firm earned $41.01 million during the quarter, compared to the consensus estimate of $66.02 million. Direct Digital had a trailing twelve-month return on equity of 48.38% and a net margin of 1.26%. During the same period last year, the firm posted $0.01 earnings per share. What guidance has Direct Digital issued on next quarter's earnings? Direct Digital updated its FY 2024 earnings guidance on Tuesday, March, 26th. The company provided earnings per share guidance of for the period. The company issued revenue guidance of $170.0 million-$190.0 million, compared to the consensus revenue estimate of $242.6 million. When did Direct Digital IPO? Direct Digital (DRCT) raised $18 million in an initial public offering on Friday, February 11th 2022. The company issued 2,200,000 shares at a price of $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners served as the underwriters for the IPO. Who are Direct Digital's major shareholders? Direct Digital's stock is owned by a number of retail and institutional investors. Top institutional investors include Denali Advisors LLC (0.11%). View institutional ownership trends. How do I buy shares of Direct Digital? Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. Compare Top Brokerages Here. 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