DRCT vs. TZOO, PSQH, FLNT, IZEA, INUV, STBX, MOBQ, LDWY, IDW, and ANGI
Should you be buying Direct Digital stock or one of its competitors? The main competitors of Direct Digital include Travelzoo (TZOO), PSQ (PSQH), Fluent (FLNT), IZEA Worldwide (IZEA), Inuvo (INUV), Starbox Group (STBX), Mobiquity Technologies (MOBQ), Lendway (LDWY), IDW Media (IDW), and Angi (ANGI). These companies are all part of the "advertising" industry.
Travelzoo (NASDAQ:TZOO) and Direct Digital (NASDAQ:DRCT) are both small-cap retail/wholesale companies, but which is the superior investment? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, risk, community ranking, dividends, analyst recommendations, profitability, earnings and valuation.
Travelzoo presently has a consensus price target of $12.00, suggesting a potential upside of 47.60%. Direct Digital has a consensus price target of $21.00, suggesting a potential upside of 750.20%. Given Travelzoo's higher probable upside, analysts plainly believe Direct Digital is more favorable than Travelzoo.
Travelzoo has a net margin of 15.24% compared to Travelzoo's net margin of 1.26%. Direct Digital's return on equity of 140.63% beat Travelzoo's return on equity.
Travelzoo has a beta of 1.68, suggesting that its stock price is 68% more volatile than the S&P 500. Comparatively, Direct Digital has a beta of 7.77, suggesting that its stock price is 677% more volatile than the S&P 500.
In the previous week, Direct Digital had 7 more articles in the media than Travelzoo. MarketBeat recorded 13 mentions for Direct Digital and 6 mentions for Travelzoo. Direct Digital's average media sentiment score of 0.56 beat Travelzoo's score of 0.00 indicating that Travelzoo is being referred to more favorably in the media.
Travelzoo received 348 more outperform votes than Direct Digital when rated by MarketBeat users. However, 73.68% of users gave Direct Digital an outperform vote while only 67.04% of users gave Travelzoo an outperform vote.
27.4% of Travelzoo shares are held by institutional investors. Comparatively, 4.0% of Direct Digital shares are held by institutional investors. 57.5% of Travelzoo shares are held by company insiders. Comparatively, 80.8% of Direct Digital shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Travelzoo has higher earnings, but lower revenue than Direct Digital. Travelzoo is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.
Summary
Travelzoo beats Direct Digital on 10 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding DRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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