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Direct Digital (DRCT) Competitors

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$2.99 -0.11 (-3.42%)
As of 02:06 PM Eastern
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DRCT vs. SLGL, STFS, AWX, NOTV, and SYRA

Should you buy Direct Digital stock or one of its competitors? MarketBeat compares Direct Digital with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Direct Digital include Sol-Gel Technologies (SLGL), Star Fashion Culture (STFS), Avalon (AWX), Inotiv (NOTV), and Syra Health (SYRA).

How does Direct Digital compare to Sol-Gel Technologies?

Sol-Gel Technologies (NASDAQ:SLGL) and Direct Digital (NASDAQ:DRCT) are related small-cap companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, media sentiment, earnings, profitability, analyst recommendations, risk, institutional ownership and dividends.

26.2% of Sol-Gel Technologies shares are owned by institutional investors. Comparatively, 4.0% of Direct Digital shares are owned by institutional investors. 66.5% of Sol-Gel Technologies shares are owned by company insiders. Comparatively, 25.6% of Direct Digital shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Sol-Gel Technologies currently has a consensus target price of $110.00, suggesting a potential upside of 52.56%. Given Sol-Gel Technologies' stronger consensus rating and higher probable upside, equities analysts clearly believe Sol-Gel Technologies is more favorable than Direct Digital.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sol-Gel Technologies
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.60
Direct Digital
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

Sol-Gel Technologies has a net margin of -5.66% compared to Direct Digital's net margin of -65.75%. Direct Digital's return on equity of 0.00% beat Sol-Gel Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Sol-Gel Technologies-5.66% -3.17% -2.58%
Direct Digital -65.75%N/A -59.57%

In the previous week, Sol-Gel Technologies had 12 more articles in the media than Direct Digital. MarketBeat recorded 16 mentions for Sol-Gel Technologies and 4 mentions for Direct Digital. Direct Digital's average media sentiment score of 0.72 beat Sol-Gel Technologies' score of -0.26 indicating that Direct Digital is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sol-Gel Technologies
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Direct Digital
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sol-Gel Technologies has higher earnings, but lower revenue than Direct Digital. Sol-Gel Technologies is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sol-Gel Technologies$19.39M10.45-$6.13M-$0.34N/A
Direct Digital$33.22M0.07-$18.95M-$201.62N/A

Sol-Gel Technologies has a beta of 1.13, meaning that its stock price is 13% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.33, meaning that its stock price is 433% more volatile than the broader market.

Summary

Sol-Gel Technologies beats Direct Digital on 12 of the 17 factors compared between the two stocks.

How does Direct Digital compare to Star Fashion Culture?

Direct Digital (NASDAQ:DRCT) and Star Fashion Culture (NASDAQ:STFS) are both small-cap business services companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, risk, profitability, earnings, media sentiment and analyst recommendations.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Direct Digital
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Star Fashion Culture
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, Direct Digital had 1 more articles in the media than Star Fashion Culture. MarketBeat recorded 4 mentions for Direct Digital and 3 mentions for Star Fashion Culture. Star Fashion Culture's average media sentiment score of 0.75 beat Direct Digital's score of 0.72 indicating that Star Fashion Culture is being referred to more favorably in the news media.

Company Overall Sentiment
Direct Digital Positive
Star Fashion Culture Positive

Star Fashion Culture has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%.

Company Net Margins Return on Equity Return on Assets
Direct Digital-65.75% N/A -59.57%
Star Fashion Culture N/A N/A N/A

Star Fashion Culture has higher revenue and earnings than Direct Digital.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Direct Digital$33.22M0.07-$18.95M-$201.62N/A
Star Fashion Culture$142.94M0.09-$18.26MN/AN/A

Direct Digital has a beta of 5.33, suggesting that its share price is 433% more volatile than the broader market. Comparatively, Star Fashion Culture has a beta of 1.94, suggesting that its share price is 94% more volatile than the broader market.

4.0% of Direct Digital shares are owned by institutional investors. 25.6% of Direct Digital shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Star Fashion Culture beats Direct Digital on 6 of the 11 factors compared between the two stocks.

How does Direct Digital compare to Avalon?

Direct Digital (NASDAQ:DRCT) and Avalon (NYSE:AWX) are both small-cap business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, risk, analyst recommendations, dividends, profitability, valuation, institutional ownership and earnings.

In the previous week, Direct Digital had 4 more articles in the media than Avalon. MarketBeat recorded 4 mentions for Direct Digital and 0 mentions for Avalon. Direct Digital's average media sentiment score of 0.72 beat Avalon's score of 0.00 indicating that Direct Digital is being referred to more favorably in the media.

Company Overall Sentiment
Direct Digital Positive
Avalon Neutral

Avalon has a net margin of 1.17% compared to Direct Digital's net margin of -65.75%. Avalon's return on equity of 2.72% beat Direct Digital's return on equity.

Company Net Margins Return on Equity Return on Assets
Direct Digital-65.75% N/A -59.57%
Avalon 1.17%2.72%1.10%

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Direct Digital
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Avalon
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Direct Digital has a beta of 5.33, indicating that its stock price is 433% more volatile than the broader market. Comparatively, Avalon has a beta of 0.63, indicating that its stock price is 37% less volatile than the broader market.

4.0% of Direct Digital shares are owned by institutional investors. Comparatively, 34.4% of Avalon shares are owned by institutional investors. 25.6% of Direct Digital shares are owned by insiders. Comparatively, 20.0% of Avalon shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Avalon has higher revenue and earnings than Direct Digital. Direct Digital is trading at a lower price-to-earnings ratio than Avalon, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Direct Digital$33.22M0.07-$18.95M-$201.62N/A
Avalon$85.14M0.12-$1.77M$0.1517.09

Summary

Avalon beats Direct Digital on 9 of the 14 factors compared between the two stocks.

How does Direct Digital compare to Inotiv?

Inotiv (NASDAQ:NOTV) and Direct Digital (NASDAQ:DRCT) are both small-cap business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their media sentiment, risk, institutional ownership, valuation, profitability, earnings, analyst recommendations and dividends.

18.2% of Inotiv shares are owned by institutional investors. Comparatively, 4.0% of Direct Digital shares are owned by institutional investors. 7.8% of Inotiv shares are owned by insiders. Comparatively, 25.6% of Direct Digital shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Direct Digital had 1 more articles in the media than Inotiv. MarketBeat recorded 4 mentions for Direct Digital and 3 mentions for Inotiv. Inotiv's average media sentiment score of 1.85 beat Direct Digital's score of 0.72 indicating that Inotiv is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Inotiv
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Direct Digital
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Inotiv presently has a consensus target price of $1.50, suggesting a potential upside of 1,251.35%. Given Inotiv's stronger consensus rating and higher possible upside, equities research analysts plainly believe Inotiv is more favorable than Direct Digital.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Inotiv
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Direct Digital
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

Inotiv has a beta of 3.77, indicating that its share price is 277% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.33, indicating that its share price is 433% more volatile than the broader market.

Inotiv has a net margin of -17.14% compared to Direct Digital's net margin of -65.75%. Direct Digital's return on equity of 0.00% beat Inotiv's return on equity.

Company Net Margins Return on Equity Return on Assets
Inotiv-17.14% -56.77% -8.91%
Direct Digital -65.75%N/A -59.57%

Direct Digital has lower revenue, but higher earnings than Inotiv. Inotiv is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Inotiv$513.02M0.01-$68.62M-$2.53N/A
Direct Digital$33.22M0.07-$18.95M-$201.62N/A

Summary

Inotiv beats Direct Digital on 9 of the 16 factors compared between the two stocks.

How does Direct Digital compare to Syra Health?

Syra Health (NASDAQ:SYRA) and Direct Digital (NASDAQ:DRCT) are both small-cap business services companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, media sentiment, profitability, analyst recommendations, valuation, risk, dividends and institutional ownership.

Syra Health has higher earnings, but lower revenue than Direct Digital. Syra Health is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Syra Health$7.98M0.83-$2.94M-$0.02N/A
Direct Digital$33.22M0.07-$18.95M-$201.62N/A

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Syra Health
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Direct Digital
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

In the previous week, Direct Digital had 4 more articles in the media than Syra Health. MarketBeat recorded 4 mentions for Direct Digital and 0 mentions for Syra Health. Direct Digital's average media sentiment score of 0.72 beat Syra Health's score of 0.00 indicating that Direct Digital is being referred to more favorably in the news media.

Company Overall Sentiment
Syra Health Neutral
Direct Digital Positive

4.8% of Syra Health shares are held by institutional investors. Comparatively, 4.0% of Direct Digital shares are held by institutional investors. 24.6% of Syra Health shares are held by company insiders. Comparatively, 25.6% of Direct Digital shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Syra Health has a beta of 3.1, suggesting that its share price is 210% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.33, suggesting that its share price is 433% more volatile than the broader market.

Syra Health has a net margin of -54.90% compared to Direct Digital's net margin of -65.75%. Direct Digital's return on equity of 0.00% beat Syra Health's return on equity.

Company Net Margins Return on Equity Return on Assets
Syra Health-54.90% -131.94% -99.19%
Direct Digital -65.75%N/A -59.57%

Summary

Direct Digital beats Syra Health on 9 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DRCT vs. The Competition

MetricDirect DigitalADVERTISING/MKTG SVCS IndustryBusiness SectorNASDAQ Exchange
Market Cap$2.28M$2.07B$6.57B$12.43B
Dividend YieldN/A3.92%2.96%5.29%
P/E Ratio-0.0229.3029.3424.23
Price / Sales0.07119.42414.86125.38
Price / CashN/A14.0324.6357.88
Price / Book-0.1616.735.906.71
Net Income-$18.95M$17.81M$203.93M$337.09M
7 Day Performance-5.55%6.09%1.32%0.63%
1 Month Performance-24.96%-0.25%1.79%5.15%
1 Year Performance-97.38%377.15%40.89%34.36%

Direct Digital Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DRCT
Direct Digital
1.1796 of 5 stars
$2.99
-3.4%
N/A-97.3%$2.28M$33.22MN/A60
SLGL
Sol-Gel Technologies
3.6619 of 5 stars
$79.34
+3.4%
$110.00
+38.6%
+907.8%$222.95M$19.39MN/A50
STFS
Star Fashion Culture
0.7898 of 5 stars
$8.41
+12.1%
N/A-81.0%$10.01M$16.86MN/A22
AWX
Avalon
N/A$2.54
-0.8%
N/A+4.2%$9.90M$85.14M10.16610
NOTV
Inotiv
2.9587 of 5 stars
$0.27
flat
$1.50
+455.6%
-90.4%$9.42M$513.02MN/A2,046

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This page (NASDAQ:DRCT) was last updated on 6/3/2026 by MarketBeat.com Staff.
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