Do analysts rate SLGL or DRCT?

Sol-Gel Technologies currently has a consensus price target of $197.50, indicating a potential upside of 157.32%. Given Sol-Gel Technologies' stronger consensus rating and higher probable upside, equities analysts clearly believe Sol-Gel Technologies is more favorable than Direct Digital. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sol-Gel Technologies 1 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 2.67 Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Do analysts recommend TRAW or DRCT?

Traws Pharma currently has a consensus price target of $1.00, suggesting a potential upside of 18.06%. Given Traws Pharma's stronger consensus rating and higher possible upside, analysts plainly believe Traws Pharma is more favorable than Direct Digital. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Traws Pharma 2 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.60 Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Do analysts prefer DRCT or STFS?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Star Fashion Culture 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has preferable valuation and earnings, DRCT or STFS?

Star Fashion Culture has lower revenue, but higher earnings than Direct Digital. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Direct Digital $33.22M 0.06 -$18.95M -$201.62 N/A Star Fashion Culture $16.86M 0.59 -$18.26M N/A N/A

Is DRCT or STFS more profitable?

Star Fashion Culture has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%. Company Net Margins Return on Equity Return on Assets Direct Digital -65.75% N/A -59.57% Star Fashion Culture N/A N/A N/A

Do analysts prefer DRCT or CRE?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Cre8 Enterprise 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has stronger valuation and earnings, DRCT or CRE?

Cre8 Enterprise has higher revenue and earnings than Direct Digital. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Direct Digital $33.22M 0.06 -$18.95M -$201.62 N/A Cre8 Enterprise $130.93M 0.05 $680K N/A N/A

Is DRCT or CRE more profitable?

Cre8 Enterprise has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%. Company Net Margins Return on Equity Return on Assets Direct Digital -65.75% N/A -59.57% Cre8 Enterprise N/A N/A N/A

Do analysts recommend BTCM or DRCT?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score BIT Mining 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Is BTCM or DRCT more profitable?

BIT Mining has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%. Company Net Margins Return on Equity Return on Assets BIT Mining N/A N/A N/A Direct Digital -65.75% N/A -59.57%

Direct Digital (DRCT) Competitors

$2.87 +0.04 (+1.41%)

As of 10:18 AM Eastern

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DRCT vs. SLGL, TRAW, STFS, CRE, and BTCM

Should you buy Direct Digital stock or one of its competitors? MarketBeat compares Direct Digital with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Direct Digital include Sol-Gel Technologies (SLGL), Traws Pharma (TRAW), Star Fashion Culture (STFS), Cre8 Enterprise (CRE), and BIT Mining (BTCM).

How does Direct Digital compare to Sol-Gel Technologies?

Sol-Gel Technologies (NASDAQ:SLGL) and Direct Digital (NASDAQ:DRCT) are related small-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, media sentiment, valuation, earnings, institutional ownership, analyst recommendations, risk and profitability.

Sol-Gel Technologies has a net margin of -5.66% compared to Direct Digital's net margin of -65.75%. Direct Digital's return on equity of 0.00% beat Sol-Gel Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sol-Gel Technologies	-5.66%	-3.17%	-2.58%
Direct Digital	-65.75%	N/A	-59.57%

Sol-Gel Technologies currently has a consensus price target of $197.50, indicating a potential upside of 157.32%. Given Sol-Gel Technologies' stronger consensus rating and higher probable upside, equities analysts clearly believe Sol-Gel Technologies is more favorable than Direct Digital.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sol-Gel Technologies	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.67
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

In the previous week, Sol-Gel Technologies had 2 more articles in the media than Direct Digital. MarketBeat recorded 2 mentions for Sol-Gel Technologies and 0 mentions for Direct Digital. Sol-Gel Technologies' average media sentiment score of 0.00 equaled Direct Digital'saverage media sentiment score.

Company	Overall Sentiment
Sol-Gel Technologies	Neutral
Direct Digital	Neutral

26.2% of Sol-Gel Technologies shares are owned by institutional investors. Comparatively, 4.0% of Direct Digital shares are owned by institutional investors. 66.5% of Sol-Gel Technologies shares are owned by company insiders. Comparatively, 25.6% of Direct Digital shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Sol-Gel Technologies has a beta of 1.13, meaning that its share price is 13% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.33, meaning that its share price is 433% more volatile than the broader market.

Sol-Gel Technologies has higher earnings, but lower revenue than Direct Digital. Sol-Gel Technologies is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sol-Gel Technologies	$19.39M	11.12	-$6.13M	-$0.34	N/A
Direct Digital	$33.22M	0.06	-$18.95M	-$201.62	N/A

Summary

Sol-Gel Technologies beats Direct Digital on 12 of the 16 factors compared between the two stocks.

How does Direct Digital compare to Traws Pharma?

Traws Pharma (NASDAQ:TRAW) and Direct Digital (NASDAQ:DRCT) are related small-cap companies, but which is the superior business? We will compare the two businesses based on the strength of their media sentiment, risk, institutional ownership, analyst recommendations, dividends, valuation, earnings and profitability.

In the previous week, Traws Pharma had 12 more articles in the media than Direct Digital. MarketBeat recorded 12 mentions for Traws Pharma and 0 mentions for Direct Digital. Direct Digital's average media sentiment score of 0.00 beat Traws Pharma's score of -0.17 indicating that Direct Digital is being referred to more favorably in the news media.

Company	Overall Sentiment
Traws Pharma	Neutral
Direct Digital	Neutral

Traws Pharma has a beta of 1.45, indicating that its stock price is 45% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.33, indicating that its stock price is 433% more volatile than the broader market.

8.0% of Traws Pharma shares are held by institutional investors. Comparatively, 4.0% of Direct Digital shares are held by institutional investors. 7.6% of Traws Pharma shares are held by company insiders. Comparatively, 25.6% of Direct Digital shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Traws Pharma currently has a consensus price target of $1.00, suggesting a potential upside of 18.06%. Given Traws Pharma's stronger consensus rating and higher possible upside, analysts plainly believe Traws Pharma is more favorable than Direct Digital.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Traws Pharma	2 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.60
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

Traws Pharma has higher earnings, but lower revenue than Direct Digital. Traws Pharma is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Traws Pharma	$2.79M	3.08	$9.17M	-$1.69	N/A
Direct Digital	$33.22M	0.06	-$18.95M	-$201.62	N/A

Traws Pharma has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%. Direct Digital's return on equity of 0.00% beat Traws Pharma's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Traws Pharma	N/A	-913.18%	-133.88%
Direct Digital	-65.75%	N/A	-59.57%

Summary

Traws Pharma beats Direct Digital on 8 of the 15 factors compared between the two stocks.

How does Direct Digital compare to Star Fashion Culture?

Direct Digital (NASDAQ:DRCT) and Star Fashion Culture (NASDAQ:STFS) are both small-cap business services companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, analyst recommendations, valuation, profitability, earnings, dividends and risk.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Star Fashion Culture	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Direct Digital has a beta of 5.33, suggesting that its stock price is 433% more volatile than the broader market. Comparatively, Star Fashion Culture has a beta of 1.94, suggesting that its stock price is 94% more volatile than the broader market.

Star Fashion Culture has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%.

Company	Net Margins	Return on Equity	Return on Assets
Direct Digital	-65.75%	N/A	-59.57%
Star Fashion Culture	N/A	N/A	N/A

4.0% of Direct Digital shares are owned by institutional investors. 25.6% of Direct Digital shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Star Fashion Culture had 2 more articles in the media than Direct Digital. MarketBeat recorded 2 mentions for Star Fashion Culture and 0 mentions for Direct Digital. Direct Digital's average media sentiment score of 0.00 equaled Star Fashion Culture'saverage media sentiment score.

Company	Overall Sentiment
Direct Digital	Neutral
Star Fashion Culture	Neutral

Star Fashion Culture has lower revenue, but higher earnings than Direct Digital.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Direct Digital	$33.22M	0.06	-$18.95M	-$201.62	N/A
Star Fashion Culture	$16.86M	0.59	-$18.26M	N/A	N/A

Summary

Direct Digital and Star Fashion Culture tied by winning 5 of the 10 factors compared between the two stocks.

How does Direct Digital compare to Cre8 Enterprise?

Direct Digital (NASDAQ:DRCT) and Cre8 Enterprise (NASDAQ:CRE) are both small-cap business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, analyst recommendations, dividends, earnings, profitability, valuation, institutional ownership and risk.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Cre8 Enterprise	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Cre8 Enterprise has higher revenue and earnings than Direct Digital.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Direct Digital	$33.22M	0.06	-$18.95M	-$201.62	N/A
Cre8 Enterprise	$130.93M	0.05	$680K	N/A	N/A

Cre8 Enterprise has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%.

Company	Net Margins	Return on Equity	Return on Assets
Direct Digital	-65.75%	N/A	-59.57%
Cre8 Enterprise	N/A	N/A	N/A

4.0% of Direct Digital shares are held by institutional investors. 25.6% of Direct Digital shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Cre8 Enterprise had 1 more articles in the media than Direct Digital. MarketBeat recorded 1 mentions for Cre8 Enterprise and 0 mentions for Direct Digital. Cre8 Enterprise's average media sentiment score of 0.57 beat Direct Digital's score of 0.00 indicating that Cre8 Enterprise is being referred to more favorably in the news media.

Company	Overall Sentiment
Direct Digital	Neutral
Cre8 Enterprise	Positive

Summary

Cre8 Enterprise beats Direct Digital on 6 of the 10 factors compared between the two stocks.

How does Direct Digital compare to BIT Mining?

BIT Mining (NYSE:BTCM) and Direct Digital (NASDAQ:DRCT) are both small-cap business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, dividends, profitability, valuation, earnings, risk and institutional ownership.

5.3% of BIT Mining shares are held by institutional investors. Comparatively, 4.0% of Direct Digital shares are held by institutional investors. 19.7% of BIT Mining shares are held by company insiders. Comparatively, 25.6% of Direct Digital shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, BIT Mining's average media sentiment score of 0.00 equaled Direct Digital'saverage media sentiment score.

Company	Overall Sentiment
BIT Mining	Neutral
Direct Digital	Neutral

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BIT Mining	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

BIT Mining has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%.

Company	Net Margins	Return on Equity	Return on Assets
BIT Mining	N/A	N/A	N/A
Direct Digital	-65.75%	N/A	-59.57%

BIT Mining has a beta of 3.34, indicating that its share price is 234% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.33, indicating that its share price is 433% more volatile than the broader market.

BIT Mining has higher earnings, but lower revenue than Direct Digital. BIT Mining is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
BIT Mining	$24.58M	0.29	$12.07M	-$0.98	N/A
Direct Digital	$33.22M	0.06	-$18.95M	-$201.62	N/A

Summary

BIT Mining beats Direct Digital on 6 of the 11 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

DRCT vs. The Competition

Export

Metric	Direct Digital	ADVERTISING/MKTG SVCS Industry	Business Sector	NASDAQ Exchange
Market Cap	$2.11M	$2.07B	$6.65B	$12.14B
Dividend Yield	N/A	4.08%	3.22%	5.83%
P/E Ratio	-0.01	29.53	27.63	24.06
Price / Sales	0.06	83.73	397.51	123.81
Price / Cash	N/A	13.47	23.20	54.51
Price / Book	-0.15	16.79	5.68	6.51
Net Income	-$18.95M	$17.81M	$205.77M	$337.03M
7 Day Performance	-3.57%	-1.86%	5.59%	0.10%
1 Month Performance	-17.35%	0.67%	-0.17%	1.07%
1 Year Performance	-97.58%	324.77%	29.06%	28.66%

Direct Digital Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
DRCT Direct Digital	0.8386 of 5 stars	$2.84 +0.2%	N/A	-97.6%	$2.11M	$33.22M	N/A	60
SLGL Sol-Gel Technologies	2.8398 of 5 stars	$72.80 -1.4%	$110.00 +51.1%	+874.0%	$204.56M	$19.39M	N/A	50	News Coverage Analyst Forecast Gap Down
TRAW Traws Pharma	3.2862 of 5 stars	$0.84 +11.3%	$8.00 +851.2%	-46.0%	$8.73M	$2.79M	N/A	17	Analyst Revision
STFS Star Fashion Culture	0.4207 of 5 stars	$7.33 -10.4%	N/A	-81.5%	$8.72M	$16.86M	N/A	22
CRE Cre8 Enterprise	0.5118 of 5 stars	$4.94 +56.9%	N/A	N/A	$8.52M	$16.82M	N/A	89	Gap Up High Trading Volume

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This page (NASDAQ:DRCT) was last updated on 6/24/2026 by MarketBeat.com Staff.

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Direct Digital (DRCT) Competitors

DRCT vs. SLGL, TRAW, STFS, CRE, and BTCM

How does Direct Digital compare to Sol-Gel Technologies?

Summary

How does Direct Digital compare to Traws Pharma?

Summary

How does Direct Digital compare to Star Fashion Culture?

Summary

How does Direct Digital compare to Cre8 Enterprise?

Summary

How does Direct Digital compare to BIT Mining?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DRCT vs. The Competition

Direct Digital Competitors List

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Stock Ideas and Recommendations

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Direct Digital (DRCT) Competitors

DRCT vs. SLGL, TRAW, STFS, CRE, and BTCM

How does Direct Digital compare to Sol-Gel Technologies?

Is SLGL or DRCT more profitable?

Do analysts rate SLGL or DRCT?

Does the media prefer SLGL or DRCT?

Do insiders & institutionals believe in SLGL or DRCT?

Which has more volatility & risk, SLGL or DRCT?

Which has higher valuation & earnings, SLGL or DRCT?

Summary

How does Direct Digital compare to Traws Pharma?

Does the media refer more to TRAW or DRCT?

Which has more risk and volatility, TRAW or DRCT?

Do institutionals and insiders believe in TRAW or DRCT?

Do analysts recommend TRAW or DRCT?

Which has preferable earnings and valuation, TRAW or DRCT?

Is TRAW or DRCT more profitable?

Summary

How does Direct Digital compare to Star Fashion Culture?

Do analysts prefer DRCT or STFS?

Which has more risk & volatility, DRCT or STFS?

Is DRCT or STFS more profitable?

Do institutionals & insiders believe in DRCT or STFS?

Does the media prefer DRCT or STFS?

Which has preferable valuation and earnings, DRCT or STFS?

Summary

How does Direct Digital compare to Cre8 Enterprise?

Do analysts prefer DRCT or CRE?

Which has stronger valuation and earnings, DRCT or CRE?

Is DRCT or CRE more profitable?

Do insiders & institutionals have more ownership in DRCT or CRE?

Does the media refer more to DRCT or CRE?

Summary

How does Direct Digital compare to BIT Mining?

Do insiders and institutionals have more ownership in BTCM or DRCT?

Does the media favor BTCM or DRCT?

Do analysts recommend BTCM or DRCT?

Is BTCM or DRCT more profitable?

Which has more volatility and risk, BTCM or DRCT?

Which has higher earnings and valuation, BTCM or DRCT?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DRCT vs. The Competition

Direct Digital Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools