Do analysts rate DRCT or SLGL?

Sol-Gel Technologies has a consensus price target of $197.50, suggesting a potential upside of 165.42%. Given Sol-Gel Technologies' stronger consensus rating and higher probable upside, analysts clearly believe Sol-Gel Technologies is more favorable than Direct Digital. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Sol-Gel Technologies 1 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 2.67

Do analysts rate DRCT or TRAW?

Traws Pharma has a consensus price target of $1.00, suggesting a potential upside of 19.05%. Given Traws Pharma's stronger consensus rating and higher probable upside, analysts clearly believe Traws Pharma is more favorable than Direct Digital. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Traws Pharma 2 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.60

Do analysts rate STFS or DRCT?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Star Fashion Culture 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Which has better valuation and earnings, STFS or DRCT?

Star Fashion Culture has higher earnings, but lower revenue than Direct Digital. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Star Fashion Culture $16.86M 0.53 -$18.26M N/A N/A Direct Digital $33.22M 0.06 -$18.95M -$201.62 N/A

Is STFS or DRCT more profitable?

Star Fashion Culture has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%. Company Net Margins Return on Equity Return on Assets Star Fashion Culture N/A N/A N/A Direct Digital -65.75% N/A -59.57%

Do analysts recommend CRE or DRCT?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Cre8 Enterprise 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Which has preferable earnings and valuation, CRE or DRCT?

Cre8 Enterprise has higher revenue and earnings than Direct Digital. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Cre8 Enterprise $130.93M 0.05 $680K N/A N/A Direct Digital $33.22M 0.06 -$18.95M -$201.62 N/A

Is CRE or DRCT more profitable?

Cre8 Enterprise has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%. Company Net Margins Return on Equity Return on Assets Cre8 Enterprise N/A N/A N/A Direct Digital -65.75% N/A -59.57%

Do analysts prefer DRCT or BTCM?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 BIT Mining 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Is DRCT or BTCM more profitable?

BIT Mining has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%. Company Net Margins Return on Equity Return on Assets Direct Digital -65.75% N/A -59.57% BIT Mining N/A N/A N/A

Direct Digital (DRCT) Competitors

$2.86 +0.03 (+0.99%)

As of 11:31 AM Eastern

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DRCT vs. SLGL, TRAW, STFS, CRE, and BTCM

Should you buy Direct Digital stock or one of its competitors? MarketBeat compares Direct Digital with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Direct Digital include Sol-Gel Technologies (SLGL), Traws Pharma (TRAW), Star Fashion Culture (STFS), Cre8 Enterprise (CRE), and BIT Mining (BTCM).

How does Direct Digital compare to Sol-Gel Technologies?

Direct Digital (NASDAQ:DRCT) and Sol-Gel Technologies (NASDAQ:SLGL) are related small-cap companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, dividends, earnings, valuation, institutional ownership, profitability, analyst recommendations and media sentiment.

Direct Digital has a beta of 5.33, meaning that its stock price is 433% more volatile than the broader market. Comparatively, Sol-Gel Technologies has a beta of 1.13, meaning that its stock price is 13% more volatile than the broader market.

4.0% of Direct Digital shares are owned by institutional investors. Comparatively, 26.2% of Sol-Gel Technologies shares are owned by institutional investors. 25.6% of Direct Digital shares are owned by company insiders. Comparatively, 66.5% of Sol-Gel Technologies shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Sol-Gel Technologies has a net margin of -5.66% compared to Direct Digital's net margin of -65.75%. Direct Digital's return on equity of 0.00% beat Sol-Gel Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Direct Digital	-65.75%	N/A	-59.57%
Sol-Gel Technologies	-5.66%	-3.17%	-2.58%

Sol-Gel Technologies has lower revenue, but higher earnings than Direct Digital. Sol-Gel Technologies is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Direct Digital	$33.22M	0.06	-$18.95M	-$201.62	N/A
Sol-Gel Technologies	$19.39M	10.78	-$6.13M	-$0.34	N/A

Sol-Gel Technologies has a consensus price target of $197.50, suggesting a potential upside of 165.42%. Given Sol-Gel Technologies' stronger consensus rating and higher probable upside, analysts clearly believe Sol-Gel Technologies is more favorable than Direct Digital.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Sol-Gel Technologies	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.67

In the previous week, Sol-Gel Technologies had 2 more articles in the media than Direct Digital. MarketBeat recorded 2 mentions for Sol-Gel Technologies and 0 mentions for Direct Digital. Direct Digital's average media sentiment score of 0.00 equaled Sol-Gel Technologies'average media sentiment score.

Company	Overall Sentiment
Direct Digital	Neutral
Sol-Gel Technologies	Neutral

Summary

Sol-Gel Technologies beats Direct Digital on 12 of the 16 factors compared between the two stocks.

How does Direct Digital compare to Traws Pharma?

Direct Digital (NASDAQ:DRCT) and Traws Pharma (NASDAQ:TRAW) are related small-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, media sentiment, risk, earnings, profitability, analyst recommendations and valuation.

Traws Pharma has lower revenue, but higher earnings than Direct Digital. Traws Pharma is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Direct Digital	$33.22M	0.06	-$18.95M	-$201.62	N/A
Traws Pharma	$2.79M	3.06	$9.17M	-$1.69	N/A

Traws Pharma has a consensus price target of $1.00, suggesting a potential upside of 19.05%. Given Traws Pharma's stronger consensus rating and higher probable upside, analysts clearly believe Traws Pharma is more favorable than Direct Digital.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Traws Pharma	2 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.60

4.0% of Direct Digital shares are owned by institutional investors. Comparatively, 8.0% of Traws Pharma shares are owned by institutional investors. 25.6% of Direct Digital shares are owned by company insiders. Comparatively, 7.6% of Traws Pharma shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Traws Pharma has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%. Direct Digital's return on equity of 0.00% beat Traws Pharma's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Direct Digital	-65.75%	N/A	-59.57%
Traws Pharma	N/A	-913.18%	-133.88%

In the previous week, Traws Pharma had 12 more articles in the media than Direct Digital. MarketBeat recorded 12 mentions for Traws Pharma and 0 mentions for Direct Digital. Direct Digital's average media sentiment score of 0.00 beat Traws Pharma's score of -0.17 indicating that Direct Digital is being referred to more favorably in the media.

Company	Overall Sentiment
Direct Digital	Neutral
Traws Pharma	Neutral

Direct Digital has a beta of 5.33, meaning that its share price is 433% more volatile than the broader market. Comparatively, Traws Pharma has a beta of 1.45, meaning that its share price is 45% more volatile than the broader market.

Summary

Traws Pharma beats Direct Digital on 8 of the 15 factors compared between the two stocks.

How does Direct Digital compare to Star Fashion Culture?

Star Fashion Culture (NASDAQ:STFS) and Direct Digital (NASDAQ:DRCT) are both small-cap business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, profitability, analyst recommendations, earnings, dividends, risk and media sentiment.

Star Fashion Culture has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%.

Company	Net Margins	Return on Equity	Return on Assets
Star Fashion Culture	N/A	N/A	N/A
Direct Digital	-65.75%	N/A	-59.57%

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Star Fashion Culture	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

In the previous week, Star Fashion Culture had 2 more articles in the media than Direct Digital. MarketBeat recorded 2 mentions for Star Fashion Culture and 0 mentions for Direct Digital. Star Fashion Culture's average media sentiment score of 0.00 equaled Direct Digital'saverage media sentiment score.

Company	Overall Sentiment
Star Fashion Culture	Neutral
Direct Digital	Neutral

Star Fashion Culture has a beta of 1.94, suggesting that its stock price is 94% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.33, suggesting that its stock price is 433% more volatile than the broader market.

Star Fashion Culture has higher earnings, but lower revenue than Direct Digital.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Star Fashion Culture	$16.86M	0.53	-$18.26M	N/A	N/A
Direct Digital	$33.22M	0.06	-$18.95M	-$201.62	N/A

4.0% of Direct Digital shares are held by institutional investors. 25.6% of Direct Digital shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Star Fashion Culture and Direct Digital tied by winning 5 of the 10 factors compared between the two stocks.

How does Direct Digital compare to Cre8 Enterprise?

Cre8 Enterprise (NASDAQ:CRE) and Direct Digital (NASDAQ:DRCT) are both small-cap business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, institutional ownership, earnings, media sentiment, profitability and risk.

Cre8 Enterprise has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%.

Company	Net Margins	Return on Equity	Return on Assets
Cre8 Enterprise	N/A	N/A	N/A
Direct Digital	-65.75%	N/A	-59.57%

In the previous week, Cre8 Enterprise had 1 more articles in the media than Direct Digital. MarketBeat recorded 1 mentions for Cre8 Enterprise and 0 mentions for Direct Digital. Cre8 Enterprise's average media sentiment score of 0.57 beat Direct Digital's score of 0.00 indicating that Cre8 Enterprise is being referred to more favorably in the media.

Company	Overall Sentiment
Cre8 Enterprise	Positive
Direct Digital	Neutral

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Cre8 Enterprise	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

Cre8 Enterprise has higher revenue and earnings than Direct Digital.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Cre8 Enterprise	$130.93M	0.05	$680K	N/A	N/A
Direct Digital	$33.22M	0.06	-$18.95M	-$201.62	N/A

4.0% of Direct Digital shares are held by institutional investors. 25.6% of Direct Digital shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Cre8 Enterprise beats Direct Digital on 6 of the 10 factors compared between the two stocks.

How does Direct Digital compare to BIT Mining?

Direct Digital (NASDAQ:DRCT) and BIT Mining (NYSE:BTCM) are both small-cap business services companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, profitability, earnings, dividends, valuation, risk and institutional ownership.

In the previous week, Direct Digital's average media sentiment score of 0.00 equaled BIT Mining'saverage media sentiment score.

Company	Overall Sentiment
Direct Digital	Neutral
BIT Mining	Neutral

BIT Mining has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%.

Company	Net Margins	Return on Equity	Return on Assets
Direct Digital	-65.75%	N/A	-59.57%
BIT Mining	N/A	N/A	N/A

BIT Mining has lower revenue, but higher earnings than Direct Digital. BIT Mining is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Direct Digital	$33.22M	0.06	-$18.95M	-$201.62	N/A
BIT Mining	$24.58M	0.26	$12.07M	-$0.98	N/A

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
BIT Mining	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

4.0% of Direct Digital shares are held by institutional investors. Comparatively, 5.3% of BIT Mining shares are held by institutional investors. 25.6% of Direct Digital shares are held by company insiders. Comparatively, 19.7% of BIT Mining shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Direct Digital has a beta of 5.33, suggesting that its share price is 433% more volatile than the broader market. Comparatively, BIT Mining has a beta of 3.34, suggesting that its share price is 234% more volatile than the broader market.

Summary

BIT Mining beats Direct Digital on 6 of the 11 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

DRCT vs. The Competition

Export

Metric	Direct Digital	ADVERTISING/MKTG SVCS Industry	Business Sector	NASDAQ Exchange
Market Cap	$2.11M	$2.06B	$6.65B	$12.21B
Dividend Yield	N/A	4.08%	3.22%	5.83%
P/E Ratio	-0.01	29.37	27.74	24.15
Price / Sales	0.06	83.55	393.36	122.48
Price / Cash	N/A	13.47	23.20	54.51
Price / Book	-0.15	16.79	5.71	6.51
Net Income	-$18.95M	$17.81M	$204.76M	$337.14M
7 Day Performance	-2.79%	-1.50%	5.71%	0.21%
1 Month Performance	-16.68%	1.10%	0.03%	1.17%
1 Year Performance	-97.56%	324.56%	29.12%	28.90%

Direct Digital Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
DRCT Direct Digital	0.8473 of 5 stars	$2.86 +1.0%	N/A	-97.6%	$2.11M	$33.22M	N/A	60
SLGL Sol-Gel Technologies	2.8398 of 5 stars	$72.80 -1.4%	$110.00 +51.1%	+874.0%	$204.56M	$19.39M	N/A	50	News Coverage Analyst Forecast Gap Up
TRAW Traws Pharma	3.2862 of 5 stars	$0.84 +11.3%	$8.00 +851.2%	-46.0%	$8.73M	$2.79M	N/A	17	Analyst Revision
STFS Star Fashion Culture	0.4247 of 5 stars	$7.33 -10.4%	N/A	-81.5%	$8.72M	$16.86M	N/A	22
CRE Cre8 Enterprise	0.5118 of 5 stars	$4.94 +56.9%	N/A	N/A	$8.52M	$16.82M	N/A	89	Gap Up High Trading Volume

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This page (NASDAQ:DRCT) was last updated on 6/24/2026 by MarketBeat.com Staff.

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Direct Digital (DRCT) Competitors

DRCT vs. SLGL, TRAW, STFS, CRE, and BTCM

How does Direct Digital compare to Sol-Gel Technologies?

Summary

How does Direct Digital compare to Traws Pharma?

Summary

How does Direct Digital compare to Star Fashion Culture?

Summary

How does Direct Digital compare to Cre8 Enterprise?

Summary

How does Direct Digital compare to BIT Mining?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DRCT vs. The Competition

Direct Digital Competitors List

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Direct Digital (DRCT) Competitors

DRCT vs. SLGL, TRAW, STFS, CRE, and BTCM

How does Direct Digital compare to Sol-Gel Technologies?

Which has more risk & volatility, DRCT or SLGL?

Do insiders & institutionals have more ownership in DRCT or SLGL?

Is DRCT or SLGL more profitable?

Which has stronger valuation and earnings, DRCT or SLGL?

Do analysts rate DRCT or SLGL?

Does the media refer more to DRCT or SLGL?

Summary

How does Direct Digital compare to Traws Pharma?

Which has stronger earnings & valuation, DRCT or TRAW?

Do analysts rate DRCT or TRAW?

Do institutionals and insiders hold more shares of DRCT or TRAW?

Is DRCT or TRAW more profitable?

Does the media favor DRCT or TRAW?

Which has more volatility and risk, DRCT or TRAW?

Summary

How does Direct Digital compare to Star Fashion Culture?

Is STFS or DRCT more profitable?

Do analysts rate STFS or DRCT?

Does the media favor STFS or DRCT?

Which has more volatility and risk, STFS or DRCT?

Which has better valuation and earnings, STFS or DRCT?

Do insiders and institutionals have more ownership in STFS or DRCT?

Summary

How does Direct Digital compare to Cre8 Enterprise?

Is CRE or DRCT more profitable?

Does the media prefer CRE or DRCT?

Do analysts recommend CRE or DRCT?

Which has preferable earnings and valuation, CRE or DRCT?

Do institutionals & insiders believe in CRE or DRCT?

Summary

How does Direct Digital compare to BIT Mining?

Does the media refer more to DRCT or BTCM?

Is DRCT or BTCM more profitable?

Which has preferable earnings & valuation, DRCT or BTCM?

Do analysts prefer DRCT or BTCM?

Do institutionals and insiders believe in DRCT or BTCM?

Which has more volatility and risk, DRCT or BTCM?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DRCT vs. The Competition

Direct Digital Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools