Do analysts prefer SLGL or DRCT?

Sol-Gel Technologies currently has a consensus price target of $197.50, suggesting a potential upside of 199.51%. Given Sol-Gel Technologies' stronger consensus rating and higher probable upside, research analysts plainly believe Sol-Gel Technologies is more favorable than Direct Digital. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sol-Gel Technologies 1 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 2.67 Direct Digital 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Do analysts recommend DRCT or TRAW?

Traws Pharma has a consensus target price of $1.00, indicating a potential upside of 77.21%. Given Traws Pharma's stronger consensus rating and higher possible upside, analysts plainly believe Traws Pharma is more favorable than Direct Digital. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Direct Digital 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Traws Pharma 1 Sell rating(s) 4 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.80

Is DRCT or TRAW more profitable?

Traws Pharma has a net margin of 0.00% compared to Direct Digital's net margin of -74.38%. Direct Digital's return on equity of 0.00% beat Traws Pharma's return on equity. Company Net Margins Return on Equity Return on Assets Direct Digital -74.38% N/A -68.48% Traws Pharma N/A -23,868.92% -165.52%

Do analysts recommend STFS or DRCT?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Star Fashion Culture 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Direct Digital 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has preferable earnings & valuation, STFS or DRCT?

Star Fashion Culture has higher earnings, but lower revenue than Direct Digital. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Star Fashion Culture $16.86M 0.28 -$18.26M N/A N/A Direct Digital $34.69M 0.04 -$18.95M -$156.85 N/A

Is STFS or DRCT more profitable?

Star Fashion Culture has a net margin of 0.00% compared to Direct Digital's net margin of -74.38%. Company Net Margins Return on Equity Return on Assets Star Fashion Culture N/A N/A N/A Direct Digital -74.38% N/A -68.48%

Do analysts rate CNET or DRCT?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ZW Data Action Technologies 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Direct Digital 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Do analysts rate INTJ or DRCT?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Intelligent Group 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Direct Digital 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has stronger valuation & earnings, INTJ or DRCT?

Intelligent Group has higher earnings, but lower revenue than Direct Digital. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Intelligent Group $18.48M 0.24 -$2.33M N/A N/A Direct Digital $34.69M 0.04 -$18.95M -$156.85 N/A

Is INTJ or DRCT more profitable?

Intelligent Group has a net margin of 0.00% compared to Direct Digital's net margin of -74.38%. Company Net Margins Return on Equity Return on Assets Intelligent Group N/A N/A N/A Direct Digital -74.38% N/A -68.48%

Direct Digital (DRCT) Competitors

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Closing price 09/11/2026 03:59 PM Eastern

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As of 09/11/2026 05:48 PM Eastern

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DRCT vs. SLGL, TRAW, STFS, CNET, and INTJ

Should you buy Direct Digital stock or one of its competitors? Direct Digital's main competitors and comparable companies include Sol-Gel Technologies (SLGL), Traws Pharma (TRAW), Star Fashion Culture (STFS), ZW Data Action Technologies (CNET), and Intelligent Group (INTJ). Companies are selected based on similarities in market, industry, and size.

How does Direct Digital compare to Sol-Gel Technologies?

Sol-Gel Technologies (NASDAQ:SLGL) and Direct Digital (NASDAQ:DRCT) are related small-cap companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, profitability, analyst recommendations, dividends, media sentiment, risk, valuation and institutional ownership.

Sol-Gel Technologies has higher earnings, but lower revenue than Direct Digital. Sol-Gel Technologies is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sol-Gel Technologies	$19.39M	9.56	-$6.13M	-$5.64	N/A
Direct Digital	$34.69M	0.04	-$18.95M	-$156.85	N/A

Sol-Gel Technologies has a beta of 1.12, suggesting that its share price is 12% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.3, suggesting that its share price is 430% more volatile than the broader market.

In the previous week, Sol-Gel Technologies had 9 more articles in the media than Direct Digital. MarketBeat recorded 10 mentions for Sol-Gel Technologies and 1 mentions for Direct Digital. Direct Digital's average media sentiment score of 1.87 beat Sol-Gel Technologies' score of 1.53 indicating that Direct Digital is being referred to more favorably in the news media.

Company	Overall Sentiment
Sol-Gel Technologies	Very Positive
Direct Digital	Very Positive

Sol-Gel Technologies currently has a consensus price target of $197.50, suggesting a potential upside of 199.51%. Given Sol-Gel Technologies' stronger consensus rating and higher probable upside, research analysts plainly believe Sol-Gel Technologies is more favorable than Direct Digital.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sol-Gel Technologies	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.67
Direct Digital	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

26.2% of Sol-Gel Technologies shares are held by institutional investors. Comparatively, 4.0% of Direct Digital shares are held by institutional investors. 66.5% of Sol-Gel Technologies shares are held by insiders. Comparatively, 25.6% of Direct Digital shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Direct Digital has a net margin of -74.38% compared to Sol-Gel Technologies' net margin of -910.14%. Direct Digital's return on equity of 0.00% beat Sol-Gel Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sol-Gel Technologies	-910.14%	-44.05%	-36.96%
Direct Digital	-74.38%	N/A	-68.48%

Summary

Sol-Gel Technologies beats Direct Digital on 11 of the 17 factors compared between the two stocks.

How does Direct Digital compare to Traws Pharma?

Direct Digital (NASDAQ:DRCT) and Traws Pharma (NASDAQ:TRAW) are related small-cap companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, dividends, earnings, institutional ownership, risk and profitability.

In the previous week, Direct Digital and Direct Digital both had 1 articles in the media. Direct Digital's average media sentiment score of 1.87 equaled Traws Pharma'saverage media sentiment score.

Company	Overall Sentiment
Direct Digital	Very Positive
Traws Pharma	Very Positive

Traws Pharma has a consensus target price of $1.00, indicating a potential upside of 77.21%. Given Traws Pharma's stronger consensus rating and higher possible upside, analysts plainly believe Traws Pharma is more favorable than Direct Digital.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Direct Digital	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Traws Pharma	1 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.80

Traws Pharma has lower revenue, but higher earnings than Direct Digital. Traws Pharma is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Direct Digital	$34.69M	0.04	-$18.95M	-$156.85	N/A
Traws Pharma	$2.79M	3.11	$9.17M	-$1.74	N/A

Traws Pharma has a net margin of 0.00% compared to Direct Digital's net margin of -74.38%. Direct Digital's return on equity of 0.00% beat Traws Pharma's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Direct Digital	-74.38%	N/A	-68.48%
Traws Pharma	N/A	-23,868.92%	-165.52%

Direct Digital has a beta of 5.3, indicating that its share price is 430% more volatile than the broader market. Comparatively, Traws Pharma has a beta of 1.6, indicating that its share price is 60% more volatile than the broader market.

4.0% of Direct Digital shares are owned by institutional investors. Comparatively, 8.0% of Traws Pharma shares are owned by institutional investors. 25.6% of Direct Digital shares are owned by insiders. Comparatively, 7.6% of Traws Pharma shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

Traws Pharma beats Direct Digital on 7 of the 13 factors compared between the two stocks.

How does Direct Digital compare to Star Fashion Culture?

Star Fashion Culture (NASDAQ:STFS) and Direct Digital (NASDAQ:DRCT) are both small-cap communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, risk, institutional ownership, media sentiment, earnings, analyst recommendations, valuation and profitability.

Star Fashion Culture has higher earnings, but lower revenue than Direct Digital.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Star Fashion Culture	$16.86M	0.28	-$18.26M	N/A	N/A
Direct Digital	$34.69M	0.04	-$18.95M	-$156.85	N/A

In the previous week, Star Fashion Culture had 1 more articles in the media than Direct Digital. MarketBeat recorded 2 mentions for Star Fashion Culture and 1 mentions for Direct Digital. Direct Digital's average media sentiment score of 1.87 beat Star Fashion Culture's score of 0.44 indicating that Direct Digital is being referred to more favorably in the news media.

Company	Overall Sentiment
Star Fashion Culture	Neutral
Direct Digital	Very Positive

4.0% of Direct Digital shares are held by institutional investors. 25.6% of Direct Digital shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Star Fashion Culture	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Direct Digital	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Star Fashion Culture has a beta of 1.9, meaning that its share price is 90% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.3, meaning that its share price is 430% more volatile than the broader market.

Star Fashion Culture has a net margin of 0.00% compared to Direct Digital's net margin of -74.38%.

Company	Net Margins	Return on Equity	Return on Assets
Star Fashion Culture	N/A	N/A	N/A
Direct Digital	-74.38%	N/A	-68.48%

Summary

Star Fashion Culture and Direct Digital tied by winning 5 of the 10 factors compared between the two stocks.

How does Direct Digital compare to ZW Data Action Technologies?

ZW Data Action Technologies (NASDAQ:CNET) and Direct Digital (NASDAQ:DRCT) are both small-cap communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, dividends, profitability, analyst recommendations, institutional ownership, media sentiment, risk and valuation.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ZW Data Action Technologies	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Direct Digital	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

In the previous week, ZW Data Action Technologies had 1 more articles in the media than Direct Digital. MarketBeat recorded 2 mentions for ZW Data Action Technologies and 1 mentions for Direct Digital. Direct Digital's average media sentiment score of 1.87 beat ZW Data Action Technologies' score of 0.93 indicating that Direct Digital is being referred to more favorably in the news media.

Company	Overall Sentiment
ZW Data Action Technologies	Positive
Direct Digital	Very Positive

ZW Data Action Technologies has a beta of 0.83, indicating that its stock price is 17% less volatile than the broader market. Comparatively, Direct Digital has a beta of 5.3, indicating that its stock price is 430% more volatile than the broader market.

ZW Data Action Technologies has a net margin of -23.98% compared to Direct Digital's net margin of -74.38%. Direct Digital's return on equity of 0.00% beat ZW Data Action Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ZW Data Action Technologies	-23.98%	-20.22%	-8.58%
Direct Digital	-74.38%	N/A	-68.48%

0.0% of ZW Data Action Technologies shares are held by institutional investors. Comparatively, 4.0% of Direct Digital shares are held by institutional investors. 17.4% of ZW Data Action Technologies shares are held by company insiders. Comparatively, 25.6% of Direct Digital shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

ZW Data Action Technologies has higher earnings, but lower revenue than Direct Digital. ZW Data Action Technologies is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ZW Data Action Technologies	$4.61M	0.98	-$1.77M	-$0.25	N/A
Direct Digital	$34.69M	0.04	-$18.95M	-$156.85	N/A

Summary

Direct Digital beats ZW Data Action Technologies on 7 of the 13 factors compared between the two stocks.

How does Direct Digital compare to Intelligent Group?

Intelligent Group (NASDAQ:INTJ) and Direct Digital (NASDAQ:DRCT) are both small-cap communication services companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, earnings, valuation, media sentiment, risk, profitability, analyst recommendations and dividends.

4.0% of Direct Digital shares are owned by institutional investors. 25.6% of Direct Digital shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Intelligent Group had 1 more articles in the media than Direct Digital. MarketBeat recorded 2 mentions for Intelligent Group and 1 mentions for Direct Digital. Direct Digital's average media sentiment score of 1.87 beat Intelligent Group's score of 0.95 indicating that Direct Digital is being referred to more favorably in the news media.

Company	Overall Sentiment
Intelligent Group	Positive
Direct Digital	Very Positive

Intelligent Group has a beta of 1.56, indicating that its stock price is 56% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.3, indicating that its stock price is 430% more volatile than the broader market.

Intelligent Group has higher earnings, but lower revenue than Direct Digital.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Intelligent Group	$18.48M	0.24	-$2.33M	N/A	N/A
Direct Digital	$34.69M	0.04	-$18.95M	-$156.85	N/A

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Intelligent Group	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Direct Digital	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Intelligent Group has a net margin of 0.00% compared to Direct Digital's net margin of -74.38%.

Company	Net Margins	Return on Equity	Return on Assets
Intelligent Group	N/A	N/A	N/A
Direct Digital	-74.38%	N/A	-68.48%

Summary

Intelligent Group and Direct Digital tied by winning 5 of the 10 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

DRCT vs. The Competition

Export

Metric	Direct Digital	Media Industry	Communication Services Sector	NASDAQ Exchange
Market Cap	$1.37M	$3.11B	$33.61B	$12.85B
Dividend Yield	N/A	5.54%	5.34%	11.17%
P/E Ratio	-0.01	32.30	233.10	25.36
Price / Sales	0.04	34.53	62.24	117.05
Price / Cash	N/A	17.49	20.81	51.52
Price / Book	-0.09	10.12	11.51	6.20
Net Income	-$18.95M	-$45.84M	$1.11B	$358.50M
7 Day Performance	-12.76%	-0.64%	-0.52%	-2.35%
1 Month Performance	-37.82%	-1.49%	-1.06%	-3.23%
1 Year Performance	-98.15%	-10.28%	-7.72%	8.79%

Direct Digital Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
DRCT Direct Digital	1.2979 of 5 stars	$1.71 -3.4%	N/A	-98.1%	$1.37M	$34.69M	N/A	60	Positive News
SLGL Sol-Gel Technologies	4.1177 of 5 stars	$69.76 +0.3%	$197.50 +183.1%	+167.8%	$194.98M	$1.80M	N/A	50	News Coverage Positive News Insider Trade
TRAW Traws Pharma	2.2566 of 5 stars	$0.56 +1.4%	$1.00 +79.2%	-70.5%	$8.58M	$2.79M	N/A	17
STFS Star Fashion Culture	0.9544 of 5 stars	$4.27 +1.7%	N/A	-37.6%	$5.08M	$16.86M	N/A	22	Short Interest Increase
CNET ZW Data Action Technologies	1.1169 of 5 stars	$1.18 -7.5%	N/A	-36.9%	$4.31M	$4.61M	N/A	80	Analyst Downgrade

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This page (NASDAQ:DRCT) was last updated on 9/13/2026 by MarketBeat.com Staff.

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Direct Digital (DRCT) Competitors

DRCT vs. SLGL, TRAW, STFS, CNET, and INTJ

How does Direct Digital compare to Sol-Gel Technologies?

Summary

How does Direct Digital compare to Traws Pharma?

Summary

How does Direct Digital compare to Star Fashion Culture?

Summary

How does Direct Digital compare to ZW Data Action Technologies?

Summary

How does Direct Digital compare to Intelligent Group?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DRCT vs. The Competition

Direct Digital Competitors List

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Stock Ideas and Recommendations

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Direct Digital (DRCT) Competitors

DRCT vs. SLGL, TRAW, STFS, CNET, and INTJ

How does Direct Digital compare to Sol-Gel Technologies?

Which has higher valuation and earnings, SLGL or DRCT?

Which has more volatility & risk, SLGL or DRCT?

Does the media favor SLGL or DRCT?

Do analysts prefer SLGL or DRCT?

Do institutionals & insiders hold more shares of SLGL or DRCT?

Is SLGL or DRCT more profitable?

Summary

How does Direct Digital compare to Traws Pharma?

Does the media refer more to DRCT or TRAW?

Do analysts recommend DRCT or TRAW?

Which has stronger earnings and valuation, DRCT or TRAW?

Is DRCT or TRAW more profitable?

Which has more risk & volatility, DRCT or TRAW?

Do institutionals and insiders believe in DRCT or TRAW?

Summary

How does Direct Digital compare to Star Fashion Culture?

Which has preferable earnings & valuation, STFS or DRCT?

Does the media favor STFS or DRCT?

Do insiders and institutionals believe in STFS or DRCT?

Do analysts recommend STFS or DRCT?

Which has more volatility & risk, STFS or DRCT?

Is STFS or DRCT more profitable?

Summary

How does Direct Digital compare to ZW Data Action Technologies?

Do analysts rate CNET or DRCT?

Does the media prefer CNET or DRCT?

Which has more volatility & risk, CNET or DRCT?

Is CNET or DRCT more profitable?

Do insiders & institutionals believe in CNET or DRCT?

Which has preferable valuation and earnings, CNET or DRCT?

Summary

How does Direct Digital compare to Intelligent Group?

Do insiders & institutionals hold more shares of INTJ or DRCT?

Does the media prefer INTJ or DRCT?

Which has more volatility & risk, INTJ or DRCT?

Which has stronger valuation & earnings, INTJ or DRCT?

Do analysts rate INTJ or DRCT?

Is INTJ or DRCT more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DRCT vs. The Competition

Direct Digital Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools