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Direct Digital (DRCT) Competitors

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$4.09 +0.48 (+13.30%)
As of 12:51 PM Eastern
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DRCT vs. SLGL, DXST, VCIG, UK, and YDKG

Should you buy Direct Digital stock or one of its competitors? MarketBeat compares Direct Digital with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Direct Digital include Sol-Gel Technologies (SLGL), Decent (DXST), VCI Global (VCIG), Ucommune International (UK), and Yueda Digital (YDKG).

How does Direct Digital compare to Sol-Gel Technologies?

Sol-Gel Technologies (NASDAQ:SLGL) and Direct Digital (NASDAQ:DRCT) are related small-cap companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, dividends, institutional ownership, risk, media sentiment, earnings, profitability and analyst recommendations.

Sol-Gel Technologies has a beta of 1.16, suggesting that its share price is 16% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.44, suggesting that its share price is 444% more volatile than the broader market.

26.2% of Sol-Gel Technologies shares are held by institutional investors. Comparatively, 4.0% of Direct Digital shares are held by institutional investors. 66.5% of Sol-Gel Technologies shares are held by company insiders. Comparatively, 25.6% of Direct Digital shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Sol-Gel Technologies has higher earnings, but lower revenue than Direct Digital. Sol-Gel Technologies is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sol-Gel Technologies$19.39M9.90-$6.13M-$2.23N/A
Direct Digital$34.69M0.09-$18.95M-$201.62N/A

Sol-Gel Technologies has a net margin of -31.60% compared to Direct Digital's net margin of -65.75%. Direct Digital's return on equity of 0.00% beat Sol-Gel Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Sol-Gel Technologies-31.60% -24.29% -18.73%
Direct Digital -65.75%N/A -57.71%

Sol-Gel Technologies currently has a consensus target price of $110.00, suggesting a potential upside of 61.01%. Given Sol-Gel Technologies' stronger consensus rating and higher probable upside, analysts plainly believe Sol-Gel Technologies is more favorable than Direct Digital.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sol-Gel Technologies
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Direct Digital
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

In the previous week, Direct Digital had 12 more articles in the media than Sol-Gel Technologies. MarketBeat recorded 14 mentions for Direct Digital and 2 mentions for Sol-Gel Technologies. Direct Digital's average media sentiment score of 0.68 beat Sol-Gel Technologies' score of 0.44 indicating that Direct Digital is being referred to more favorably in the news media.

Company Overall Sentiment
Sol-Gel Technologies Neutral
Direct Digital Positive

Summary

Sol-Gel Technologies beats Direct Digital on 10 of the 16 factors compared between the two stocks.

How does Direct Digital compare to Decent?

Decent (NASDAQ:DXST) and Direct Digital (NASDAQ:DRCT) are both small-cap business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, earnings, risk, profitability, media sentiment, valuation and dividends.

Decent has a beta of 0.61, indicating that its stock price is 39% less volatile than the broader market. Comparatively, Direct Digital has a beta of 5.44, indicating that its stock price is 444% more volatile than the broader market.

4.0% of Direct Digital shares are owned by institutional investors. 25.6% of Direct Digital shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Decent has higher earnings, but lower revenue than Direct Digital.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Decent$12.95M0.14-$320KN/AN/A
Direct Digital$34.69M0.09-$18.95M-$201.62N/A

Decent has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%.

Company Net Margins Return on Equity Return on Assets
DecentN/A N/A N/A
Direct Digital -65.75%N/A -57.71%

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Decent
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Direct Digital
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

In the previous week, Direct Digital had 12 more articles in the media than Decent. MarketBeat recorded 14 mentions for Direct Digital and 2 mentions for Decent. Decent's average media sentiment score of 1.43 beat Direct Digital's score of 0.68 indicating that Decent is being referred to more favorably in the media.

Company Overall Sentiment
Decent Positive
Direct Digital Positive

Summary

Direct Digital beats Decent on 6 of the 11 factors compared between the two stocks.

How does Direct Digital compare to VCI Global?

Direct Digital (NASDAQ:DRCT) and VCI Global (NASDAQ:VCIG) are both small-cap business services companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, valuation, earnings, profitability, media sentiment and analyst recommendations.

VCI Global has lower revenue, but higher earnings than Direct Digital.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Direct Digital$34.69M0.09-$18.95M-$201.62N/A
VCI Global$27.83M0.06$7.87MN/AN/A

4.0% of Direct Digital shares are owned by institutional investors. Comparatively, 0.2% of VCI Global shares are owned by institutional investors. 25.6% of Direct Digital shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

VCI Global has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%.

Company Net Margins Return on Equity Return on Assets
Direct Digital-65.75% N/A -57.71%
VCI Global N/A N/A N/A

In the previous week, Direct Digital had 10 more articles in the media than VCI Global. MarketBeat recorded 14 mentions for Direct Digital and 4 mentions for VCI Global. Direct Digital's average media sentiment score of 0.68 beat VCI Global's score of 0.16 indicating that Direct Digital is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Direct Digital
1 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
VCI Global
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Direct Digital
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
VCI Global
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Direct Digital has a beta of 5.44, indicating that its share price is 444% more volatile than the broader market. Comparatively, VCI Global has a beta of 2, indicating that its share price is 100% more volatile than the broader market.

Summary

Direct Digital beats VCI Global on 8 of the 11 factors compared between the two stocks.

How does Direct Digital compare to Ucommune International?

Direct Digital (NASDAQ:DRCT) and Ucommune International (NASDAQ:UK) are both small-cap business services companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, profitability, earnings, dividends, media sentiment, valuation, risk and analyst recommendations.

Direct Digital has a beta of 5.44, suggesting that its stock price is 444% more volatile than the broader market. Comparatively, Ucommune International has a beta of 2.25, suggesting that its stock price is 125% more volatile than the broader market.

In the previous week, Direct Digital had 10 more articles in the media than Ucommune International. MarketBeat recorded 14 mentions for Direct Digital and 4 mentions for Ucommune International. Ucommune International's average media sentiment score of 0.72 beat Direct Digital's score of 0.68 indicating that Ucommune International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Direct Digital
1 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ucommune International
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Ucommune International has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%.

Company Net Margins Return on Equity Return on Assets
Direct Digital-65.75% N/A -57.71%
Ucommune International N/A N/A N/A

Ucommune International has lower revenue, but higher earnings than Direct Digital.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Direct Digital$34.69M0.09-$18.95M-$201.62N/A
Ucommune International$26.12M0.09-$5.41MN/AN/A

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Direct Digital
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Ucommune International
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

4.0% of Direct Digital shares are owned by institutional investors. Comparatively, 36.9% of Ucommune International shares are owned by institutional investors. 25.6% of Direct Digital shares are owned by company insiders. Comparatively, 14.2% of Ucommune International shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Ucommune International beats Direct Digital on 6 of the 11 factors compared between the two stocks.

How does Direct Digital compare to Yueda Digital?

Yueda Digital (NASDAQ:YDKG) and Direct Digital (NASDAQ:DRCT) are both small-cap business services companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, risk, earnings, valuation, institutional ownership and media sentiment.

Yueda Digital has a beta of 1.37, suggesting that its stock price is 37% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.44, suggesting that its stock price is 444% more volatile than the broader market.

In the previous week, Direct Digital had 13 more articles in the media than Yueda Digital. MarketBeat recorded 14 mentions for Direct Digital and 1 mentions for Yueda Digital. Yueda Digital's average media sentiment score of 1.87 beat Direct Digital's score of 0.68 indicating that Yueda Digital is being referred to more favorably in the media.

Company Overall Sentiment
Yueda Digital Very Positive
Direct Digital Positive

Yueda Digital has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%.

Company Net Margins Return on Equity Return on Assets
Yueda DigitalN/A N/A N/A
Direct Digital -65.75%N/A -57.71%

Direct Digital has higher revenue and earnings than Yueda Digital.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Yueda Digital$28.15M0.17-$28.06MN/AN/A
Direct Digital$34.69M0.09-$18.95M-$201.62N/A

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Yueda Digital
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Direct Digital
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

1.0% of Yueda Digital shares are held by institutional investors. Comparatively, 4.0% of Direct Digital shares are held by institutional investors. 7.5% of Yueda Digital shares are held by insiders. Comparatively, 25.6% of Direct Digital shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Direct Digital beats Yueda Digital on 7 of the 11 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DRCT vs. The Competition

Export
MetricDirect DigitalADVERTISING/MKTG SVCS IndustryBusiness SectorNASDAQ Exchange
Market Cap$2.91M$2.00B$6.34B$12.44B
Dividend YieldN/A4.15%3.12%5.30%
P/E Ratio-0.0226.2631.2725.62
Price / Sales0.0983.68433.3375.49
Price / CashN/A10.4623.4455.34
Price / Book-0.2216.816.766.72
Net Income-$18.95M$17.81M$199.93M$333.51M
7 Day Performance-14.36%-3.85%-0.28%0.32%
1 Month Performance48.27%6.93%1.62%4.21%
1 Year Performance-96.62%346.46%36.17%36.13%

Direct Digital Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DRCT
Direct Digital
0.3471 of 5 stars		$4.09
+13.3%		N/A-97.3%$3.05M$34.69MN/A60
SLGL
Sol-Gel Technologies
1.9381 of 5 stars		$77.70
+2.8%		$110.00
+41.6%		+865.0%$212.46M$19.39MN/A50
DXST
Decent
1.5512 of 5 stars		$1.82
-7.6%		N/A-94.3%$1.94M$12.95MN/A16
VCIG
VCI Global
0.2641 of 5 stars		$0.90
-4.1%		N/A-100.0%$1.93M$27.83MN/A102
UK
Ucommune International
1.0914 of 5 stars		$3.97
+5.0%		N/A-72.4%$1.72M$26.12MN/A510

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This page (NASDAQ:DRCT) was last updated on 5/14/2026 by MarketBeat.com Staff.
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