Do analysts recommend SLGL or DRCT?

Sol-Gel Technologies currently has a consensus target price of $197.50, suggesting a potential upside of 166.96%. Given Sol-Gel Technologies' stronger consensus rating and higher possible upside, analysts clearly believe Sol-Gel Technologies is more favorable than Direct Digital. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sol-Gel Technologies 1 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 2.67 Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Do analysts recommend DRCT or TRAW?

Traws Pharma has a consensus price target of $1.00, suggesting a potential upside of 40.06%. Given Traws Pharma's stronger consensus rating and higher possible upside, analysts plainly believe Traws Pharma is more favorable than Direct Digital. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Traws Pharma 2 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.60

Do analysts rate VS or DRCT?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Versus Systems 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Do analysts recommend DRCT or EDHL?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Everbright Digital 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has higher earnings and valuation, DRCT or EDHL?

Everbright Digital has lower revenue, but higher earnings than Direct Digital. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Direct Digital $34.69M 0.06 -$18.95M -$201.62 N/A Everbright Digital $1.86M 3.35 -$2.25M N/A N/A

Is DRCT or EDHL more profitable?

Everbright Digital has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%. Company Net Margins Return on Equity Return on Assets Direct Digital -65.75% N/A -59.57% Everbright Digital N/A N/A N/A

Do analysts recommend DRCT or GLXG?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Galaxy Payroll Group 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has stronger valuation & earnings, DRCT or GLXG?

Galaxy Payroll Group has lower revenue, but higher earnings than Direct Digital. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Direct Digital $34.69M 0.06 -$18.95M -$201.62 N/A Galaxy Payroll Group $3.49M 2.17 -$3.51M N/A N/A

Is DRCT or GLXG more profitable?

Galaxy Payroll Group has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%. Company Net Margins Return on Equity Return on Assets Direct Digital -65.75% N/A -59.57% Galaxy Payroll Group N/A N/A N/A

Direct Digital (DRCT) Competitors

$2.63 +0.05 (+1.94%)

As of 02:45 PM Eastern

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DRCT vs. SLGL, TRAW, VS, EDHL, and GLXG

Should you buy Direct Digital stock or one of its competitors? MarketBeat compares Direct Digital with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Direct Digital include Sol-Gel Technologies (SLGL), Traws Pharma (TRAW), Versus Systems (VS), Everbright Digital (EDHL), and Galaxy Payroll Group (GLXG).

How does Direct Digital compare to Sol-Gel Technologies?

Sol-Gel Technologies (NASDAQ:SLGL) and Direct Digital (NASDAQ:DRCT) are related small-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, profitability, valuation, risk, analyst recommendations, earnings, dividends and institutional ownership.

Sol-Gel Technologies has a net margin of -5.66% compared to Direct Digital's net margin of -65.75%. Direct Digital's return on equity of 0.00% beat Sol-Gel Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sol-Gel Technologies	-5.66%	-3.17%	-2.58%
Direct Digital	-65.75%	N/A	-59.57%

Sol-Gel Technologies has a beta of 1.12, indicating that its stock price is 12% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.32, indicating that its stock price is 432% more volatile than the broader market.

26.2% of Sol-Gel Technologies shares are held by institutional investors. Comparatively, 4.0% of Direct Digital shares are held by institutional investors. 66.5% of Sol-Gel Technologies shares are held by company insiders. Comparatively, 25.6% of Direct Digital shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Sol-Gel Technologies currently has a consensus target price of $197.50, suggesting a potential upside of 166.96%. Given Sol-Gel Technologies' stronger consensus rating and higher possible upside, analysts clearly believe Sol-Gel Technologies is more favorable than Direct Digital.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sol-Gel Technologies	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.67
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

Sol-Gel Technologies has higher earnings, but lower revenue than Direct Digital. Sol-Gel Technologies is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sol-Gel Technologies	$19.39M	10.72	-$6.13M	-$0.34	N/A
Direct Digital	$34.69M	0.06	-$18.95M	-$201.62	N/A

In the previous week, Sol-Gel Technologies had 6 more articles in the media than Direct Digital. MarketBeat recorded 8 mentions for Sol-Gel Technologies and 2 mentions for Direct Digital. Direct Digital's average media sentiment score of 1.44 beat Sol-Gel Technologies' score of 1.37 indicating that Direct Digital is being referred to more favorably in the news media.

Company	Overall Sentiment
Sol-Gel Technologies	Positive
Direct Digital	Positive

Summary

Sol-Gel Technologies beats Direct Digital on 12 of the 17 factors compared between the two stocks.

How does Direct Digital compare to Traws Pharma?

Direct Digital (NASDAQ:DRCT) and Traws Pharma (NASDAQ:TRAW) are related small-cap companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, media sentiment, earnings, dividends, analyst recommendations, risk, valuation and institutional ownership.

Traws Pharma has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%. Direct Digital's return on equity of 0.00% beat Traws Pharma's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Direct Digital	-65.75%	N/A	-59.57%
Traws Pharma	N/A	-913.18%	-133.88%

Direct Digital has a beta of 5.32, meaning that its share price is 432% more volatile than the broader market. Comparatively, Traws Pharma has a beta of 1.51, meaning that its share price is 51% more volatile than the broader market.

Traws Pharma has lower revenue, but higher earnings than Direct Digital. Traws Pharma is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Direct Digital	$34.69M	0.06	-$18.95M	-$201.62	N/A
Traws Pharma	$2.79M	3.88	$9.17M	-$1.69	N/A

In the previous week, Traws Pharma had 2 more articles in the media than Direct Digital. MarketBeat recorded 4 mentions for Traws Pharma and 2 mentions for Direct Digital. Direct Digital's average media sentiment score of 1.44 beat Traws Pharma's score of 0.73 indicating that Direct Digital is being referred to more favorably in the media.

Company	Overall Sentiment
Direct Digital	Positive
Traws Pharma	Positive

4.0% of Direct Digital shares are held by institutional investors. Comparatively, 8.0% of Traws Pharma shares are held by institutional investors. 25.6% of Direct Digital shares are held by company insiders. Comparatively, 7.6% of Traws Pharma shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Traws Pharma has a consensus price target of $1.00, suggesting a potential upside of 40.06%. Given Traws Pharma's stronger consensus rating and higher possible upside, analysts plainly believe Traws Pharma is more favorable than Direct Digital.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Traws Pharma	2 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.60

Summary

Traws Pharma beats Direct Digital on 8 of the 15 factors compared between the two stocks.

How does Direct Digital compare to Versus Systems?

Versus Systems (NASDAQ:VS) and Direct Digital (NASDAQ:DRCT) are both small-cap business services companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, earnings, institutional ownership, profitability, valuation, analyst recommendations, risk and dividends.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Versus Systems	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

Versus Systems has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%. Direct Digital's return on equity of 0.00% beat Versus Systems' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Versus Systems	N/A	-60.58%	-56.94%
Direct Digital	-65.75%	N/A	-59.57%

Versus Systems has a beta of 1.34, indicating that its stock price is 34% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.32, indicating that its stock price is 432% more volatile than the broader market.

Versus Systems has higher earnings, but lower revenue than Direct Digital. Versus Systems is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Versus Systems	$2.18M	3.79	-$1.79M	-$0.31	N/A
Direct Digital	$34.69M	0.06	-$18.95M	-$201.62	N/A

In the previous week, Versus Systems and Versus Systems both had 2 articles in the media. Versus Systems' average media sentiment score of 1.44 equaled Direct Digital'saverage media sentiment score.

Company	Overall Sentiment
Versus Systems	Positive
Direct Digital	Positive

60.7% of Versus Systems shares are held by institutional investors. Comparatively, 4.0% of Direct Digital shares are held by institutional investors. 0.2% of Versus Systems shares are held by company insiders. Comparatively, 25.6% of Direct Digital shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Versus Systems and Direct Digital tied by winning 6 of the 12 factors compared between the two stocks.

How does Direct Digital compare to Everbright Digital?

Direct Digital (NASDAQ:DRCT) and Everbright Digital (NASDAQ:EDHL) are both small-cap business services companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, valuation, earnings, profitability, analyst recommendations, dividends, institutional ownership and media sentiment.

Everbright Digital has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%.

Company	Net Margins	Return on Equity	Return on Assets
Direct Digital	-65.75%	N/A	-59.57%
Everbright Digital	N/A	N/A	N/A

In the previous week, Everbright Digital had 6 more articles in the media than Direct Digital. MarketBeat recorded 8 mentions for Everbright Digital and 2 mentions for Direct Digital. Direct Digital's average media sentiment score of 1.44 beat Everbright Digital's score of 0.63 indicating that Direct Digital is being referred to more favorably in the media.

Company	Overall Sentiment
Direct Digital	Positive
Everbright Digital	Positive

4.0% of Direct Digital shares are owned by institutional investors. 25.6% of Direct Digital shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Everbright Digital has lower revenue, but higher earnings than Direct Digital.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Direct Digital	$34.69M	0.06	-$18.95M	-$201.62	N/A
Everbright Digital	$1.86M	3.35	-$2.25M	N/A	N/A

Direct Digital has a beta of 5.32, meaning that its stock price is 432% more volatile than the broader market. Comparatively, Everbright Digital has a beta of 0.34, meaning that its stock price is 66% less volatile than the broader market.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Everbright Digital	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Summary

Direct Digital beats Everbright Digital on 6 of the 11 factors compared between the two stocks.

How does Direct Digital compare to Galaxy Payroll Group?

Direct Digital (NASDAQ:DRCT) and Galaxy Payroll Group (NASDAQ:GLXG) are both small-cap business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, dividends, valuation, profitability, media sentiment and institutional ownership.

4.0% of Direct Digital shares are held by institutional investors. 25.6% of Direct Digital shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, Galaxy Payroll Group had 1 more articles in the media than Direct Digital. MarketBeat recorded 3 mentions for Galaxy Payroll Group and 2 mentions for Direct Digital. Direct Digital's average media sentiment score of 1.44 beat Galaxy Payroll Group's score of 1.17 indicating that Direct Digital is being referred to more favorably in the media.

Company	Overall Sentiment
Direct Digital	Positive
Galaxy Payroll Group	Positive

Galaxy Payroll Group has lower revenue, but higher earnings than Direct Digital.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Direct Digital	$34.69M	0.06	-$18.95M	-$201.62	N/A
Galaxy Payroll Group	$3.49M	2.17	-$3.51M	N/A	N/A

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Galaxy Payroll Group	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Direct Digital has a beta of 5.32, suggesting that its share price is 432% more volatile than the broader market. Comparatively, Galaxy Payroll Group has a beta of -2.78, suggesting that its share price is 378% less volatile than the broader market.

Galaxy Payroll Group has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%.

Company	Net Margins	Return on Equity	Return on Assets
Direct Digital	-65.75%	N/A	-59.57%
Galaxy Payroll Group	N/A	N/A	N/A

Summary

Direct Digital beats Galaxy Payroll Group on 6 of the 11 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

DRCT vs. The Competition

Export

Metric	Direct Digital	ADVERTISING/MKTG SVCS Industry	Business Sector	NASDAQ Exchange
Market Cap	$1.95M	$2.15B	$6.87B	$12.55B
Dividend Yield	N/A	3.83%	3.10%	8.00%
P/E Ratio	-0.01	30.34	28.79	24.40
Price / Sales	0.06	119.62	347.52	117.91
Price / Cash	N/A	13.14	23.21	49.36
Price / Book	-0.14	16.25	5.69	6.35
Net Income	-$18.95M	$17.67M	$203.89M	$330.89M
7 Day Performance	-2.95%	-9.45%	-1.85%	-0.87%
1 Month Performance	-13.20%	-10.14%	-2.44%	-0.26%
1 Year Performance	-97.87%	200.48%	13.76%	20.20%

Direct Digital Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
DRCT Direct Digital	1.4341 of 5 stars	$2.63 +1.9%	N/A	-98.0%	$1.95M	$34.69M	N/A	60	Short Interest Decrease
SLGL Sol-Gel Technologies	4.2205 of 5 stars	$74.78 +0.9%	$197.50 +164.1%	+808.0%	$207.91M	$19.39M	N/A	50	Positive News
TRAW Traws Pharma	4.0146 of 5 stars	$0.74 -4.5%	$1.00 +34.8%	-54.9%	$7.54M	$2.79M	N/A	17	Gap Up
VS Versus Systems	0.9099 of 5 stars	$1.62 +15.7%	N/A	-43.4%	$7.94M	$2.18M	N/A	8	Short Interest Decrease High Trading Volume
EDHL Everbright Digital	0.8875 of 5 stars	$4.69 +18.5%	N/A	-94.2%	$7.92M	$1.86M	N/A	7	Short Interest Decrease Gap Up High Trading Volume

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This page (NASDAQ:DRCT) was last updated on 7/14/2026 by MarketBeat.com Staff.

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Direct Digital (DRCT) Competitors

DRCT vs. SLGL, TRAW, VS, EDHL, and GLXG

How does Direct Digital compare to Sol-Gel Technologies?

Summary

How does Direct Digital compare to Traws Pharma?

Summary

How does Direct Digital compare to Versus Systems?

Summary

How does Direct Digital compare to Everbright Digital?

Summary

How does Direct Digital compare to Galaxy Payroll Group?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DRCT vs. The Competition

Direct Digital Competitors List

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Stock Ideas and Recommendations

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Direct Digital (DRCT) Competitors

DRCT vs. SLGL, TRAW, VS, EDHL, and GLXG

How does Direct Digital compare to Sol-Gel Technologies?

Is SLGL or DRCT more profitable?

Which has more risk & volatility, SLGL or DRCT?

Do institutionals and insiders hold more shares of SLGL or DRCT?

Do analysts recommend SLGL or DRCT?

Which has preferable earnings & valuation, SLGL or DRCT?

Does the media favor SLGL or DRCT?

Summary

How does Direct Digital compare to Traws Pharma?

Is DRCT or TRAW more profitable?

Which has more risk & volatility, DRCT or TRAW?

Which has higher valuation & earnings, DRCT or TRAW?

Does the media refer more to DRCT or TRAW?

Do insiders & institutionals hold more shares of DRCT or TRAW?

Do analysts recommend DRCT or TRAW?

Summary

How does Direct Digital compare to Versus Systems?

Do analysts rate VS or DRCT?

Is VS or DRCT more profitable?

Which has more risk and volatility, VS or DRCT?

Which has stronger earnings & valuation, VS or DRCT?

Does the media favor VS or DRCT?

Do insiders & institutionals hold more shares of VS or DRCT?

Summary

How does Direct Digital compare to Everbright Digital?

Is DRCT or EDHL more profitable?

Does the media prefer DRCT or EDHL?

Do institutionals and insiders have more ownership in DRCT or EDHL?

Which has higher earnings and valuation, DRCT or EDHL?

Which has more volatility and risk, DRCT or EDHL?

Do analysts recommend DRCT or EDHL?

Summary

How does Direct Digital compare to Galaxy Payroll Group?

Do insiders and institutionals have more ownership in DRCT or GLXG?

Does the media refer more to DRCT or GLXG?

Which has stronger valuation & earnings, DRCT or GLXG?

Do analysts recommend DRCT or GLXG?

Which has more volatility and risk, DRCT or GLXG?

Is DRCT or GLXG more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DRCT vs. The Competition

Direct Digital Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools