DRCT vs. FLNT, CCRD, CRGO, ZTEK, EXFY, BGSF, RR, AIXI, ZENV, and RMGC
Should you be buying Direct Digital stock or one of its competitors? The main competitors of Direct Digital include Fluent (FLNT), CoreCard (CCRD), Freightos (CRGO), Zentek (ZTEK), Expensify (EXFY), BGSF (BGSF), Richtech Robotics (RR), Xiao-I (AIXI), Zenvia (ZENV), and RMG Acquisition Corp. III (RMGC). These companies are all part of the "business services" sector.
Direct Digital (NASDAQ:DRCT) and Fluent (NASDAQ:FLNT) are both small-cap business services companies, but which is the better business? We will compare the two companies based on the strength of their dividends, valuation, earnings, community ranking, analyst recommendations, media sentiment, profitability, institutional ownership and risk.
4.0% of Direct Digital shares are owned by institutional investors. Comparatively, 23.3% of Fluent shares are owned by institutional investors. 80.8% of Direct Digital shares are owned by insiders. Comparatively, 21.0% of Fluent shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Direct Digital presently has a consensus price target of $21.00, suggesting a potential upside of 250.58%. Fluent has a consensus price target of $12.00, suggesting a potential upside of 334.78%. Given Fluent's higher probable upside, analysts plainly believe Fluent is more favorable than Direct Digital.
Fluent received 157 more outperform votes than Direct Digital when rated by MarketBeat users. However, 73.68% of users gave Direct Digital an outperform vote while only 48.03% of users gave Fluent an outperform vote.
Direct Digital has higher earnings, but lower revenue than Fluent. Fluent is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.
In the previous week, Fluent had 14 more articles in the media than Direct Digital. MarketBeat recorded 25 mentions for Fluent and 11 mentions for Direct Digital. Direct Digital's average media sentiment score of 0.34 beat Fluent's score of 0.05 indicating that Direct Digital is being referred to more favorably in the media.
Direct Digital has a net margin of 1.26% compared to Fluent's net margin of -22.22%. Direct Digital's return on equity of 48.38% beat Fluent's return on equity.
Direct Digital has a beta of 7.91, indicating that its share price is 691% more volatile than the S&P 500. Comparatively, Fluent has a beta of 2.5, indicating that its share price is 150% more volatile than the S&P 500.
Summary
Direct Digital beats Fluent on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding DRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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