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Direct Digital (DRCT) Competitors

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$2.46 0.00 (0.00%)
As of 08/21/2026 04:00 PM Eastern

DRCT vs. SLGL, TRAW, AEHL, STFS, and CNET

Should you buy Direct Digital stock or one of its competitors? Direct Digital's main competitors and comparable companies include Sol-Gel Technologies (SLGL), Traws Pharma (TRAW), Antelope Enterprise Holdings L (AEHL), Star Fashion Culture (STFS), and ZW Data Action Technologies (CNET). Companies are selected based on similarities in market, industry, and size.

How does Direct Digital compare to Sol-Gel Technologies?

Sol-Gel Technologies (NASDAQ:SLGL) and Direct Digital (NASDAQ:DRCT) are related small-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, dividends, earnings, risk, media sentiment, valuation, analyst recommendations and institutional ownership.

26.2% of Sol-Gel Technologies shares are held by institutional investors. Comparatively, 4.0% of Direct Digital shares are held by institutional investors. 66.5% of Sol-Gel Technologies shares are held by insiders. Comparatively, 25.6% of Direct Digital shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Sol-Gel Technologies has a beta of 1.12, meaning that its stock price is 12% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.32, meaning that its stock price is 432% more volatile than the broader market.

Sol-Gel Technologies currently has a consensus price target of $197.50, indicating a potential upside of 154.08%. Given Sol-Gel Technologies' stronger consensus rating and higher possible upside, equities research analysts plainly believe Sol-Gel Technologies is more favorable than Direct Digital.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sol-Gel Technologies
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.67
Direct Digital
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Direct Digital has a net margin of -74.38% compared to Sol-Gel Technologies' net margin of -910.14%. Direct Digital's return on equity of 0.00% beat Sol-Gel Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Sol-Gel Technologies-910.14% -44.05% -36.96%
Direct Digital -74.38%N/A -68.48%

In the previous week, Sol-Gel Technologies had 3 more articles in the media than Direct Digital. MarketBeat recorded 4 mentions for Sol-Gel Technologies and 1 mentions for Direct Digital. Sol-Gel Technologies' average media sentiment score of 0.42 beat Direct Digital's score of 0.00 indicating that Sol-Gel Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sol-Gel Technologies
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Direct Digital
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sol-Gel Technologies has higher earnings, but lower revenue than Direct Digital. Sol-Gel Technologies is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sol-Gel Technologies$19.39M11.26-$6.13M-$5.64N/A
Direct Digital$34.69M0.06-$18.95M-$156.85N/A

Summary

Sol-Gel Technologies beats Direct Digital on 12 of the 17 factors compared between the two stocks.

How does Direct Digital compare to Traws Pharma?

Traws Pharma (NASDAQ:TRAW) and Direct Digital (NASDAQ:DRCT) are related small-cap companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, media sentiment, institutional ownership, valuation, earnings, risk, profitability and dividends.

Traws Pharma has higher earnings, but lower revenue than Direct Digital. Traws Pharma is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Traws PharmaN/AN/A$9.17M-$1.74N/A
Direct Digital$34.69M0.06-$18.95M-$156.85N/A

Traws Pharma currently has a consensus price target of $1.00, indicating a potential upside of 88.68%. Given Traws Pharma's stronger consensus rating and higher probable upside, equities research analysts plainly believe Traws Pharma is more favorable than Direct Digital.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Traws Pharma
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80
Direct Digital
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

7.9% of Traws Pharma shares are owned by institutional investors. Comparatively, 4.0% of Direct Digital shares are owned by institutional investors. 7.6% of Traws Pharma shares are owned by insiders. Comparatively, 25.6% of Direct Digital shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Traws Pharma has a beta of 1.57, indicating that its share price is 57% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.32, indicating that its share price is 432% more volatile than the broader market.

In the previous week, Traws Pharma had 10 more articles in the media than Direct Digital. MarketBeat recorded 11 mentions for Traws Pharma and 1 mentions for Direct Digital. Direct Digital's average media sentiment score of 0.00 beat Traws Pharma's score of -0.67 indicating that Direct Digital is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Traws Pharma
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Negative
Direct Digital
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Traws Pharma has a net margin of 0.00% compared to Direct Digital's net margin of -74.38%. Direct Digital's return on equity of 0.00% beat Traws Pharma's return on equity.

Company Net Margins Return on Equity Return on Assets
Traws PharmaN/A -23,868.92% -165.52%
Direct Digital -74.38%N/A -68.48%

Summary

Traws Pharma and Direct Digital tied by winning 7 of the 14 factors compared between the two stocks.

How does Direct Digital compare to Antelope Enterprise Holdings L?

Direct Digital (NASDAQ:DRCT) and Antelope Enterprise Holdings L (NASDAQ:AEHL) are both small-cap communication services companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, earnings, analyst recommendations, institutional ownership, dividends, profitability, media sentiment and risk.

Antelope Enterprise Holdings L has higher revenue and earnings than Direct Digital.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Direct Digital$34.69M0.06-$18.95M-$156.85N/A
Antelope Enterprise Holdings L$98.77M0.08-$10.54MN/AN/A

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Direct Digital
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Antelope Enterprise Holdings L
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Direct Digital has a beta of 5.32, meaning that its share price is 432% more volatile than the broader market. Comparatively, Antelope Enterprise Holdings L has a beta of 1.14, meaning that its share price is 14% more volatile than the broader market.

In the previous week, Direct Digital had 1 more articles in the media than Antelope Enterprise Holdings L. MarketBeat recorded 1 mentions for Direct Digital and 0 mentions for Antelope Enterprise Holdings L. Direct Digital's average media sentiment score of 0.00 equaled Antelope Enterprise Holdings L'saverage media sentiment score.

Company Overall Sentiment
Direct Digital Neutral
Antelope Enterprise Holdings L Neutral

Antelope Enterprise Holdings L has a net margin of 0.00% compared to Direct Digital's net margin of -74.38%.

Company Net Margins Return on Equity Return on Assets
Direct Digital-74.38% N/A -68.48%
Antelope Enterprise Holdings L N/A N/A N/A

4.0% of Direct Digital shares are held by institutional investors. 25.6% of Direct Digital shares are held by insiders. Comparatively, 19.3% of Antelope Enterprise Holdings L shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Antelope Enterprise Holdings L beats Direct Digital on 5 of the 9 factors compared between the two stocks.

How does Direct Digital compare to Star Fashion Culture?

Direct Digital (NASDAQ:DRCT) and Star Fashion Culture (NASDAQ:STFS) are both small-cap communication services companies, but which is the better business? We will contrast the two companies based on the strength of their media sentiment, dividends, analyst recommendations, earnings, institutional ownership, profitability, valuation and risk.

4.0% of Direct Digital shares are held by institutional investors. 25.6% of Direct Digital shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Direct Digital
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Star Fashion Culture
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, Star Fashion Culture had 2 more articles in the media than Direct Digital. MarketBeat recorded 3 mentions for Star Fashion Culture and 1 mentions for Direct Digital. Direct Digital's average media sentiment score of 0.00 equaled Star Fashion Culture'saverage media sentiment score.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Direct Digital
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Star Fashion Culture
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Star Fashion Culture has a net margin of 0.00% compared to Direct Digital's net margin of -74.38%.

Company Net Margins Return on Equity Return on Assets
Direct Digital-74.38% N/A -68.48%
Star Fashion Culture N/A N/A N/A

Star Fashion Culture has lower revenue, but higher earnings than Direct Digital.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Direct Digital$34.69M0.06-$18.95M-$156.85N/A
Star Fashion Culture$16.86M0.29-$18.26MN/AN/A

Direct Digital has a beta of 5.32, indicating that its stock price is 432% more volatile than the broader market. Comparatively, Star Fashion Culture has a beta of 1.93, indicating that its stock price is 93% more volatile than the broader market.

Summary

Star Fashion Culture beats Direct Digital on 5 of the 9 factors compared between the two stocks.

How does Direct Digital compare to ZW Data Action Technologies?

ZW Data Action Technologies (NASDAQ:CNET) and Direct Digital (NASDAQ:DRCT) are both small-cap communication services companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, risk, earnings, dividends, media sentiment, institutional ownership, valuation and profitability.

ZW Data Action Technologies has higher earnings, but lower revenue than Direct Digital. ZW Data Action Technologies is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ZW Data Action Technologies$4.61M1.07-$1.77M-$0.25N/A
Direct Digital$34.69M0.06-$18.95M-$156.85N/A

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ZW Data Action Technologies
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Direct Digital
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

ZW Data Action Technologies has a beta of 0.84, suggesting that its stock price is 16% less volatile than the broader market. Comparatively, Direct Digital has a beta of 5.32, suggesting that its stock price is 432% more volatile than the broader market.

0.0% of ZW Data Action Technologies shares are held by institutional investors. Comparatively, 4.0% of Direct Digital shares are held by institutional investors. 17.4% of ZW Data Action Technologies shares are held by company insiders. Comparatively, 25.6% of Direct Digital shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, ZW Data Action Technologies had 2 more articles in the media than Direct Digital. MarketBeat recorded 3 mentions for ZW Data Action Technologies and 1 mentions for Direct Digital. ZW Data Action Technologies' average media sentiment score of 0.25 beat Direct Digital's score of 0.00 indicating that ZW Data Action Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ZW Data Action Technologies
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Direct Digital
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

ZW Data Action Technologies has a net margin of -23.98% compared to Direct Digital's net margin of -74.38%. Direct Digital's return on equity of 0.00% beat ZW Data Action Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
ZW Data Action Technologies-23.98% -20.22% -8.58%
Direct Digital -74.38%N/A -68.48%

Summary

ZW Data Action Technologies beats Direct Digital on 7 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DRCT vs. The Competition

MetricDirect DigitalMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$1.97M$3.25B$32.85B$12.82B
Dividend YieldN/A5.43%5.36%10.78%
P/E Ratio-0.0232.2624.5924.33
Price / Sales0.0628.3862.2397.25
Price / CashN/A16.0920.8036.90
Price / Book-0.138.6611.026.42
Net Income-$18.95M-$45.84M$1.10B$348.89M
7 Day Performance-7.52%-0.74%-0.35%0.51%
1 Month Performance-3.53%5.85%2.84%4.84%
1 Year Performance-97.51%8.23%0.03%17.04%

Direct Digital Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DRCT
Direct Digital
0.4145 of 5 stars
$2.46
flat
N/A-97.5%$1.97M$34.69MN/A60
SLGL
Sol-Gel Technologies
3.6401 of 5 stars
$81.94
-1.3%
$197.50
+141.0%
+242.9%$230.24M$19.39MN/A50
TRAW
Traws Pharma
2.2489 of 5 stars
$0.54
+0.6%
$1.00
+84.2%
-62.4%$8.23M$2.73MN/A17
AEHL
Antelope Enterprise Holdings L
0.246 of 5 stars
$5.56
+8.8%
N/A-98.0%$7.28M$96.29MN/A240
STFS
Star Fashion Culture
0.6026 of 5 stars
$4.31
+2.4%
N/A-32.6%$5.13M$16.86MN/A22

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This page (NASDAQ:DRCT) was last updated on 8/24/2026 by MarketBeat.com Staff.
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