Do analysts prefer DRCT or SLGL?

Sol-Gel Technologies has a consensus price target of $197.50, indicating a potential upside of 140.88%. Given Sol-Gel Technologies' stronger consensus rating and higher possible upside, analysts plainly believe Sol-Gel Technologies is more favorable than Direct Digital. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Sol-Gel Technologies 1 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 2.67

Do analysts rate DRCT or TRAW?

Traws Pharma has a consensus price target of $1.00, indicating a potential upside of 112.04%. Given Traws Pharma's stronger consensus rating and higher probable upside, analysts clearly believe Traws Pharma is more favorable than Direct Digital. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Traws Pharma 2 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.60

Do analysts recommend GFAI or DRCT?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Guardforce AI 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Which has better valuation & earnings, GFAI or DRCT?

Guardforce AI has higher revenue and earnings than Direct Digital. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Guardforce AI $35.23M 0.28 -$6.66M N/A N/A Direct Digital $34.69M 0.06 -$18.95M -$201.62 N/A

Is GFAI or DRCT more profitable?

Guardforce AI has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%. Company Net Margins Return on Equity Return on Assets Guardforce AI N/A N/A N/A Direct Digital -65.75% N/A -59.57%

Do analysts prefer DRCT or DTST?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Data Storage 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Do analysts recommend DRCT or EDHL?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Direct Digital 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Everbright Digital 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Which has preferable valuation and earnings, DRCT or EDHL?

Everbright Digital has lower revenue, but higher earnings than Direct Digital. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Direct Digital $34.69M 0.06 -$18.95M -$201.62 N/A Everbright Digital $1.86M 3.76 -$2.25M N/A N/A

Is DRCT or EDHL more profitable?

Everbright Digital has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%. Company Net Margins Return on Equity Return on Assets Direct Digital -65.75% N/A -59.57% Everbright Digital N/A N/A N/A

Does the media refer more to DRCT or EDHL?

In the previous week, Everbright Digital had 4 more articles in the media than Direct Digital. MarketBeat recorded 6 mentions for Everbright Digital and 2 mentions for Direct Digital. Direct Digital's average media sentiment score of 0.78 beat Everbright Digital's score of 0.12 indicating that Direct Digital is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Direct Digital 1 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Everbright Digital 1 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral

Direct Digital (DRCT) Competitors

$2.70 +0.15 (+5.88%)

Closing price 04:00 PM Eastern

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DRCT vs. SLGL, TRAW, GFAI, DTST, and EDHL

Should you buy Direct Digital stock or one of its competitors? MarketBeat compares Direct Digital with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Direct Digital include Sol-Gel Technologies (SLGL), Traws Pharma (TRAW), Guardforce AI (GFAI), Data Storage (DTST), and Everbright Digital (EDHL).

How does Direct Digital compare to Sol-Gel Technologies?

Direct Digital (NASDAQ:DRCT) and Sol-Gel Technologies (NASDAQ:SLGL) are related small-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, earnings, profitability, institutional ownership, media sentiment and valuation.

Sol-Gel Technologies has a net margin of -5.66% compared to Direct Digital's net margin of -65.75%. Direct Digital's return on equity of 0.00% beat Sol-Gel Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Direct Digital	-65.75%	N/A	-59.57%
Sol-Gel Technologies	-5.66%	-3.17%	-2.58%

Sol-Gel Technologies has a consensus price target of $197.50, indicating a potential upside of 140.88%. Given Sol-Gel Technologies' stronger consensus rating and higher possible upside, analysts plainly believe Sol-Gel Technologies is more favorable than Direct Digital.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Sol-Gel Technologies	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.67

Direct Digital has a beta of 5.32, suggesting that its share price is 432% more volatile than the broader market. Comparatively, Sol-Gel Technologies has a beta of 1.12, suggesting that its share price is 12% more volatile than the broader market.

In the previous week, Direct Digital had 2 more articles in the media than Sol-Gel Technologies. MarketBeat recorded 2 mentions for Direct Digital and 0 mentions for Sol-Gel Technologies. Direct Digital's average media sentiment score of 0.78 beat Sol-Gel Technologies' score of 0.00 indicating that Direct Digital is being referred to more favorably in the media.

Company	Overall Sentiment
Direct Digital	Positive
Sol-Gel Technologies	Neutral

4.0% of Direct Digital shares are owned by institutional investors. Comparatively, 26.2% of Sol-Gel Technologies shares are owned by institutional investors. 25.6% of Direct Digital shares are owned by insiders. Comparatively, 66.5% of Sol-Gel Technologies shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Sol-Gel Technologies has lower revenue, but higher earnings than Direct Digital. Sol-Gel Technologies is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Direct Digital	$34.69M	0.06	-$18.95M	-$201.62	N/A
Sol-Gel Technologies	$19.39M	11.88	-$6.13M	-$0.34	N/A

Summary

Sol-Gel Technologies beats Direct Digital on 11 of the 17 factors compared between the two stocks.

How does Direct Digital compare to Traws Pharma?

Direct Digital (NASDAQ:DRCT) and Traws Pharma (NASDAQ:TRAW) are related small-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, analyst recommendations, valuation, media sentiment, institutional ownership, dividends, profitability and risk.

Direct Digital has a beta of 5.32, meaning that its stock price is 432% more volatile than the broader market. Comparatively, Traws Pharma has a beta of 1.57, meaning that its stock price is 57% more volatile than the broader market.

Traws Pharma has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%. Direct Digital's return on equity of 0.00% beat Traws Pharma's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Direct Digital	-65.75%	N/A	-59.57%
Traws Pharma	N/A	-913.18%	-133.88%

Traws Pharma has lower revenue, but higher earnings than Direct Digital. Traws Pharma is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Direct Digital	$34.69M	0.06	-$18.95M	-$201.62	N/A
Traws Pharma	$2.79M	2.56	$9.17M	-$1.69	N/A

Traws Pharma has a consensus price target of $1.00, indicating a potential upside of 112.04%. Given Traws Pharma's stronger consensus rating and higher probable upside, analysts clearly believe Traws Pharma is more favorable than Direct Digital.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Traws Pharma	2 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.60

4.0% of Direct Digital shares are held by institutional investors. Comparatively, 8.0% of Traws Pharma shares are held by institutional investors. 25.6% of Direct Digital shares are held by insiders. Comparatively, 7.6% of Traws Pharma shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Direct Digital had 2 more articles in the media than Traws Pharma. MarketBeat recorded 2 mentions for Direct Digital and 0 mentions for Traws Pharma. Direct Digital's average media sentiment score of 0.78 beat Traws Pharma's score of 0.00 indicating that Direct Digital is being referred to more favorably in the media.

Company	Overall Sentiment
Direct Digital	Positive
Traws Pharma	Neutral

Summary

Direct Digital beats Traws Pharma on 8 of the 15 factors compared between the two stocks.

How does Direct Digital compare to Guardforce AI?

Guardforce AI (NASDAQ:GFAI) and Direct Digital (NASDAQ:DRCT) are related small-cap companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, dividends, earnings, media sentiment, valuation, risk, analyst recommendations and institutional ownership.

Guardforce AI has a beta of 2.58, suggesting that its stock price is 158% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.32, suggesting that its stock price is 432% more volatile than the broader market.

Guardforce AI has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%.

Company	Net Margins	Return on Equity	Return on Assets
Guardforce AI	N/A	N/A	N/A
Direct Digital	-65.75%	N/A	-59.57%

2.0% of Guardforce AI shares are held by institutional investors. Comparatively, 4.0% of Direct Digital shares are held by institutional investors. 76.7% of Guardforce AI shares are held by company insiders. Comparatively, 25.6% of Direct Digital shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, Direct Digital had 2 more articles in the media than Guardforce AI. MarketBeat recorded 2 mentions for Direct Digital and 0 mentions for Guardforce AI. Direct Digital's average media sentiment score of 0.78 beat Guardforce AI's score of 0.00 indicating that Direct Digital is being referred to more favorably in the news media.

Company	Overall Sentiment
Guardforce AI	Neutral
Direct Digital	Positive

Guardforce AI has higher revenue and earnings than Direct Digital.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Guardforce AI	$35.23M	0.28	-$6.66M	N/A	N/A
Direct Digital	$34.69M	0.06	-$18.95M	-$201.62	N/A

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Guardforce AI	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

Summary

Guardforce AI beats Direct Digital on 6 of the 11 factors compared between the two stocks.

How does Direct Digital compare to Data Storage?

Direct Digital (NASDAQ:DRCT) and Data Storage (NASDAQ:DTST) are both small-cap communication services companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, profitability, media sentiment, dividends, risk, valuation, earnings and institutional ownership.

In the previous week, Direct Digital had 2 more articles in the media than Data Storage. MarketBeat recorded 2 mentions for Direct Digital and 0 mentions for Data Storage. Direct Digital's average media sentiment score of 0.78 beat Data Storage's score of 0.00 indicating that Direct Digital is being referred to more favorably in the media.

Company	Overall Sentiment
Direct Digital	Positive
Data Storage	Neutral

Direct Digital has a beta of 5.32, indicating that its stock price is 432% more volatile than the broader market. Comparatively, Data Storage has a beta of 1.15, indicating that its stock price is 15% more volatile than the broader market.

Data Storage has lower revenue, but higher earnings than Direct Digital. Data Storage is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Direct Digital	$34.69M	0.06	-$18.95M	-$201.62	N/A
Data Storage	$1.38M	5.32	$19.20M	-$0.33	N/A

4.0% of Direct Digital shares are held by institutional investors. Comparatively, 11.6% of Data Storage shares are held by institutional investors. 25.6% of Direct Digital shares are held by insiders. Comparatively, 21.2% of Data Storage shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Data Storage	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Data Storage has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%. Direct Digital's return on equity of 0.00% beat Data Storage's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Direct Digital	-65.75%	N/A	-59.57%
Data Storage	N/A	-3.76%	-3.32%

Summary

Direct Digital and Data Storage tied by winning 7 of the 14 factors compared between the two stocks.

How does Direct Digital compare to Everbright Digital?

Direct Digital (NASDAQ:DRCT) and Everbright Digital (NASDAQ:EDHL) are both small-cap communication services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, media sentiment, dividends, analyst recommendations, institutional ownership, valuation and profitability.

Direct Digital has a beta of 5.32, suggesting that its share price is 432% more volatile than the broader market. Comparatively, Everbright Digital has a beta of 0.2, suggesting that its share price is 80% less volatile than the broader market.

In the previous week, Everbright Digital had 4 more articles in the media than Direct Digital. MarketBeat recorded 6 mentions for Everbright Digital and 2 mentions for Direct Digital. Direct Digital's average media sentiment score of 0.78 beat Everbright Digital's score of 0.12 indicating that Direct Digital is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Direct Digital	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Everbright Digital	1 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Direct Digital	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Everbright Digital	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

4.0% of Direct Digital shares are held by institutional investors. 25.6% of Direct Digital shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Everbright Digital has a net margin of 0.00% compared to Direct Digital's net margin of -65.75%.

Company	Net Margins	Return on Equity	Return on Assets
Direct Digital	-65.75%	N/A	-59.57%
Everbright Digital	N/A	N/A	N/A

Everbright Digital has lower revenue, but higher earnings than Direct Digital.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Direct Digital	$34.69M	0.06	-$18.95M	-$201.62	N/A
Everbright Digital	$1.86M	3.76	-$2.25M	N/A	N/A

Summary

Direct Digital beats Everbright Digital on 6 of the 11 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

DRCT vs. The Competition

Export

Metric	Direct Digital	Media Industry	Communication Services Sector	NASDAQ Exchange
Market Cap	$1.90M	$3.07B	$32.31B	$12.43B
Dividend Yield	N/A	5.35%	5.35%	10.03%
P/E Ratio	-0.01	36.20	227.04	24.99
Price / Sales	0.06	27.23	61.20	90.52
Price / Cash	N/A	19.82	19.58	34.82
Price / Book	-0.14	7.63	10.54	6.21
Net Income	-$18.95M	-$30.65M	$1.11B	$347.49M
7 Day Performance	3.85%	1.47%	0.91%	0.89%
1 Month Performance	-5.26%	-3.94%	-0.63%	-3.60%
1 Year Performance	-97.56%	18.41%	5.37%	20.46%

Direct Digital Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
DRCT Direct Digital	1.3615 of 5 stars	$2.70 +5.9%	N/A	-97.7%	$1.90M	$34.69M	N/A	60	News Coverage Upcoming Earnings Gap Down
SLGL Sol-Gel Technologies	4.3476 of 5 stars	$79.91 +0.1%	$197.50 +147.2%	+532.7%	$224.54M	$19.39M	N/A	50
TRAW Traws Pharma	2.5568 of 5 stars	$0.51 -1.9%	$1.00 +96.1%	-69.2%	$7.73M	$2.79M	N/A	17	Positive News Gap Up
GFAI Guardforce AI	0.4238 of 5 stars	$0.32 -2.1%	N/A	-72.1%	$7.74M	$35.23M	N/A	1,604	Positive News
DTST Data Storage	1.3148 of 5 stars	$3.12 +0.6%	N/A	-34.8%	$7.30M	$1.42M	N/A	60	Positive News

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This page (NASDAQ:DRCT) was last updated on 8/3/2026 by MarketBeat.com Staff.

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Direct Digital (DRCT) Competitors

DRCT vs. SLGL, TRAW, GFAI, DTST, and EDHL

How does Direct Digital compare to Sol-Gel Technologies?

Summary

How does Direct Digital compare to Traws Pharma?

Summary

How does Direct Digital compare to Guardforce AI?

Summary

How does Direct Digital compare to Data Storage?

Summary

How does Direct Digital compare to Everbright Digital?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DRCT vs. The Competition

Direct Digital Competitors List

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Stock Ideas and Recommendations

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Direct Digital (DRCT) Competitors

DRCT vs. SLGL, TRAW, GFAI, DTST, and EDHL

How does Direct Digital compare to Sol-Gel Technologies?

Is DRCT or SLGL more profitable?

Do analysts prefer DRCT or SLGL?

Which has more risk & volatility, DRCT or SLGL?

Does the media prefer DRCT or SLGL?

Do institutionals and insiders believe in DRCT or SLGL?

Which has preferable earnings and valuation, DRCT or SLGL?

Summary

How does Direct Digital compare to Traws Pharma?

Which has more volatility & risk, DRCT or TRAW?

Is DRCT or TRAW more profitable?

Which has better earnings and valuation, DRCT or TRAW?

Do analysts rate DRCT or TRAW?

Do institutionals and insiders hold more shares of DRCT or TRAW?

Does the media prefer DRCT or TRAW?

Summary

How does Direct Digital compare to Guardforce AI?

Which has more risk & volatility, GFAI or DRCT?

Is GFAI or DRCT more profitable?

Do institutionals & insiders believe in GFAI or DRCT?

Does the media favor GFAI or DRCT?

Which has better valuation & earnings, GFAI or DRCT?

Do analysts recommend GFAI or DRCT?

Summary

How does Direct Digital compare to Data Storage?

Does the media refer more to DRCT or DTST?

Which has more risk and volatility, DRCT or DTST?

Which has higher earnings and valuation, DRCT or DTST?

Do insiders & institutionals hold more shares of DRCT or DTST?

Do analysts prefer DRCT or DTST?

Is DRCT or DTST more profitable?

Summary

How does Direct Digital compare to Everbright Digital?

Which has more risk and volatility, DRCT or EDHL?

Does the media refer more to DRCT or EDHL?

Do analysts recommend DRCT or EDHL?

Do institutionals & insiders believe in DRCT or EDHL?

Is DRCT or EDHL more profitable?

Which has preferable valuation and earnings, DRCT or EDHL?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DRCT vs. The Competition

Direct Digital Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools