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Direct Digital (DRCT) Competitors

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$0.91 -0.60 (-39.74%)
Closing price 10/2/2026 03:59 PM Eastern
Extended Trading
$0.56 -0.35 (-38.90%)
As of 10/2/2026 08:00 PM Eastern
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DRCT vs. SLGL, TRAW, INTJ, STFS, and TDIC

Should you buy Direct Digital stock or one of its competitors? Direct Digital's main competitors and comparable companies include Sol-Gel Technologies (SLGL), Traws Pharma (TRAW), Intelligent Group (INTJ), Star Fashion Culture (STFS), and Dreamland (TDIC). Companies are selected based on similarities in market, industry, and size.

How does Direct Digital compare to Sol-Gel Technologies?

Sol-Gel Technologies (NASDAQ:SLGL) and Direct Digital (NASDAQ:DRCT) are related small-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, valuation, media sentiment, analyst recommendations, earnings, institutional ownership and profitability.

26.2% of Sol-Gel Technologies shares are held by institutional investors. Comparatively, 4.0% of Direct Digital shares are held by institutional investors. 66.5% of Sol-Gel Technologies shares are held by company insiders. Comparatively, 25.6% of Direct Digital shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Direct Digital has a net margin of -74.38% compared to Sol-Gel Technologies' net margin of -910.14%. Direct Digital's return on equity of 0.00% beat Sol-Gel Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Sol-Gel Technologies-910.14% -44.05% -36.96%
Direct Digital -74.38%N/A -68.48%

Sol-Gel Technologies has higher earnings, but lower revenue than Direct Digital. Sol-Gel Technologies is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sol-Gel Technologies$1.80M112.71-$6.13M-$5.64N/A
Direct Digital$34.69M0.02-$18.95M-$156.85N/A

Sol-Gel Technologies currently has a consensus target price of $197.50, indicating a potential upside of 174.31%. Given Sol-Gel Technologies' stronger consensus rating and higher probable upside, equities analysts plainly believe Sol-Gel Technologies is more favorable than Direct Digital.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sol-Gel Technologies
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.67
Direct Digital
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Sol-Gel Technologies has a beta of 1.14, indicating that its share price is 14% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.33, indicating that its share price is 433% more volatile than the broader market.

In the previous week, Sol-Gel Technologies had 5 more articles in the media than Direct Digital. MarketBeat recorded 6 mentions for Sol-Gel Technologies and 1 mentions for Direct Digital. Sol-Gel Technologies' average media sentiment score of 0.98 beat Direct Digital's score of 0.00 indicating that Sol-Gel Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sol-Gel Technologies
3 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Direct Digital
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Sol-Gel Technologies beats Direct Digital on 12 of the 17 factors compared between the two stocks.

How does Direct Digital compare to Traws Pharma?

Traws Pharma (NASDAQ:TRAW) and Direct Digital (NASDAQ:DRCT) are related small-cap companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, analyst recommendations, earnings, valuation, institutional ownership, dividends, media sentiment and profitability.

Traws Pharma has a net margin of 0.00% compared to Direct Digital's net margin of -74.38%. Direct Digital's return on equity of 0.00% beat Traws Pharma's return on equity.

Company Net Margins Return on Equity Return on Assets
Traws PharmaN/A -23,868.92% -165.52%
Direct Digital -74.38%N/A -68.48%

7.9% of Traws Pharma shares are held by institutional investors. Comparatively, 4.0% of Direct Digital shares are held by institutional investors. 7.6% of Traws Pharma shares are held by insiders. Comparatively, 25.6% of Direct Digital shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Traws Pharma presently has a consensus price target of $1.00, indicating a potential upside of 75.90%. Given Traws Pharma's stronger consensus rating and higher possible upside, equities research analysts clearly believe Traws Pharma is more favorable than Direct Digital.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Traws Pharma
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80
Direct Digital
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, Direct Digital had 1 more articles in the media than Traws Pharma. MarketBeat recorded 1 mentions for Direct Digital and 0 mentions for Traws Pharma. Traws Pharma's average media sentiment score of 0.00 equaled Direct Digital'saverage media sentiment score.

Company Overall Sentiment
Traws Pharma Neutral
Direct Digital Neutral

Traws Pharma has higher earnings, but lower revenue than Direct Digital. Traws Pharma is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Traws PharmaN/AN/A$9.17M-$1.74N/A
Direct Digital$34.69M0.02-$18.95M-$156.85N/A

Traws Pharma has a beta of 1.52, indicating that its share price is 52% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.33, indicating that its share price is 433% more volatile than the broader market.

Summary

Direct Digital beats Traws Pharma on 7 of the 13 factors compared between the two stocks.

How does Direct Digital compare to Intelligent Group?

Direct Digital (NASDAQ:DRCT) and Intelligent Group (NASDAQ:INTJ) are both small-cap communication services companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, valuation, media sentiment, earnings, analyst recommendations and dividends.

Intelligent Group has lower revenue, but higher earnings than Direct Digital.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Direct Digital$34.69M0.02-$18.95M-$156.85N/A
Intelligent Group$2.37M1.76-$2.33MN/AN/A

Intelligent Group has a net margin of 0.00% compared to Direct Digital's net margin of -74.38%.

Company Net Margins Return on Equity Return on Assets
Direct Digital-74.38% N/A -68.48%
Intelligent Group N/A N/A N/A

4.0% of Direct Digital shares are held by institutional investors. 25.6% of Direct Digital shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Direct Digital
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Intelligent Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, Direct Digital and Direct Digital both had 1 articles in the media. Direct Digital's average media sentiment score of 0.00 equaled Intelligent Group'saverage media sentiment score.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Direct Digital
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Intelligent Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Direct Digital has a beta of 5.33, meaning that its share price is 433% more volatile than the broader market. Comparatively, Intelligent Group has a beta of 1.54, meaning that its share price is 54% more volatile than the broader market.

Summary

Direct Digital and Intelligent Group tied by winning 4 of the 8 factors compared between the two stocks.

How does Direct Digital compare to Star Fashion Culture?

Direct Digital (NASDAQ:DRCT) and Star Fashion Culture (NASDAQ:STFS) are both small-cap communication services companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, media sentiment, profitability, analyst recommendations, institutional ownership, dividends, valuation and risk.

4.0% of Direct Digital shares are owned by institutional investors. 25.6% of Direct Digital shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Star Fashion Culture had 3 more articles in the media than Direct Digital. MarketBeat recorded 4 mentions for Star Fashion Culture and 1 mentions for Direct Digital. Star Fashion Culture's average media sentiment score of 0.12 beat Direct Digital's score of 0.00 indicating that Star Fashion Culture is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Direct Digital
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Star Fashion Culture
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Star Fashion Culture has lower revenue, but higher earnings than Direct Digital.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Direct Digital$34.69M0.02-$18.95M-$156.85N/A
Star Fashion Culture$16.86M0.26-$18.26MN/AN/A

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Direct Digital
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Star Fashion Culture
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Star Fashion Culture has a net margin of 0.00% compared to Direct Digital's net margin of -74.38%.

Company Net Margins Return on Equity Return on Assets
Direct Digital-74.38% N/A -68.48%
Star Fashion Culture N/A N/A N/A

Direct Digital has a beta of 5.33, indicating that its share price is 433% more volatile than the broader market. Comparatively, Star Fashion Culture has a beta of 2.02, indicating that its share price is 102% more volatile than the broader market.

Summary

Star Fashion Culture beats Direct Digital on 6 of the 10 factors compared between the two stocks.

How does Direct Digital compare to Dreamland?

Dreamland (NASDAQ:TDIC) and Direct Digital (NASDAQ:DRCT) are both small-cap communication services companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, earnings, valuation, media sentiment, risk, profitability, analyst recommendations and dividends.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dreamland
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Direct Digital
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Dreamland has a net margin of 0.00% compared to Direct Digital's net margin of -74.38%.

Company Net Margins Return on Equity Return on Assets
DreamlandN/A N/A N/A
Direct Digital -74.38%N/A -68.48%

Dreamland has a beta of 6.21, indicating that its stock price is 521% more volatile than the broader market. Comparatively, Direct Digital has a beta of 5.33, indicating that its stock price is 433% more volatile than the broader market.

In the previous week, Direct Digital had 1 more articles in the media than Dreamland. MarketBeat recorded 1 mentions for Direct Digital and 0 mentions for Dreamland. Direct Digital's average media sentiment score of 0.00 beat Dreamland's score of -0.23 indicating that Direct Digital is being referred to more favorably in the news media.

Company Overall Sentiment
Dreamland Neutral
Direct Digital Neutral

4.0% of Direct Digital shares are owned by institutional investors. 25.6% of Direct Digital shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Dreamland has higher earnings, but lower revenue than Direct Digital.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dreamland$6.49M0.50-$9.49MN/AN/A
Direct Digital$34.69M0.02-$18.95M-$156.85N/A

Summary

Dreamland and Direct Digital tied by winning 5 of the 10 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DRCT vs. The Competition

MetricDirect DigitalMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$730K$2.86B$33.26B$13.18B
Dividend YieldN/A5.69%5.54%16.78%
P/E Ratio-0.0128.9422.6726.04
Price / Sales0.0246.92109.84109.92
Price / CashN/A16.8820.1051.75
Price / Book-0.0512.5312.166.31
Net Income-$18.95M-$11.49M$1.12B$362.16M
7 Day Performance-42.04%-2.83%-1.63%-1.66%
1 Month Performance-54.27%-4.91%-4.18%-4.50%
1 Year Performance-98.70%-10.67%-9.54%2.06%

Direct Digital Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DRCT
Direct Digital
0.2374 of 5 stars
$0.91
-39.7%
N/A-98.7%$730K$30.91MN/A73
SLGL
Sol-Gel Technologies
3.2491 of 5 stars
$71.50
+3.0%
$197.50
+176.2%
+136.4%$200.92M$19.39MN/A28
TRAW
Traws Pharma
1.5227 of 5 stars
$0.62
+7.1%
$1.00
+61.3%
-68.8%$9.53M$2.79MN/A7
INTJ
Intelligent Group
0.2629 of 5 stars
$3.07
+2.3%
N/A-71.4%$4.48M$2.37MN/A22
STFS
Star Fashion Culture
1.286 of 5 stars
$3.62
+2.3%
N/A-63.6%$4.31M$16.86MN/A19

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This page (NASDAQ:DRCT) was last updated on 10/3/2026 by MarketBeat.com Staff.
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