NASDAQ:DRCT Direct Digital (DRCT) Stock Price, News & Analysis $2.75 -0.02 (-0.72%) Closing price 08/13/2026 04:00 PM EasternExtended Trading$2.66 -0.09 (-3.27%) As of 08:43 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesSEC FilingsTrendsBuy This Stock About Direct Digital Stock (NASDAQ:DRCT) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Direct Digital alerts:Sign Up Key Stats Today's Range$2.65▼$2.8050-Day Range$2.38▼$3.0352-Week Range$2.17▼$113.81Volume21,541 shsAverage Volume27,462 shsMarket Capitalization$2.04 millionP/E RatioN/ADividend YieldN/APrice TargetN/AConsensus RatingSell Company Overview Direct Digital Holdings, Inc. (NASDAQ: DRCT) is a provider of cloud-based marketing software and services tailored to mortgage lenders and real estate professionals. The company’s integrated platform is designed to help its clients generate, nurture and convert leads through customer relationship management (CRM), automated marketing campaigns, customizable websites and digital content delivery. By combining proprietary tools with expert support, Direct Digital enables users to streamline workflows, improve customer engagement and drive growth in competitive markets. The company’s flagship offerings include a CRM system that centralizes prospect and client data, marketing automation that triggers timely email and digital campaigns, and website solutions that are optimized for lead capture and search-engine visibility. Additional modules provide branded content libraries, social media publishing, analytics dashboards and compliance tracking. Direct Digital also offers consulting services, training and technical support to help organizations implement best practices and maximize return on investment. Headquartered in Eden Prairie, Minnesota, Direct Digital serves a diverse customer base across the United States and Canada, ranging from independent mortgage brokers to national broker-dealer networks and real estate brokerages. The company has expanded its platform through strategic partnerships and product enhancements, positioning itself as a one-stop digital marketing solution for the housing finance and property sectors. With a leadership team experienced in technology, financial services and marketing, Direct Digital continues to evolve its suite of offerings to address the changing needs of its clients.AI Generated. May Contain Errors. Read More Direct Digital Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks18th Percentile Overall ScoreDRCT MarketRank™: Direct Digital scored higher than 18% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion0.7 / 5Analyst RatingSell Consensus RatingDirect Digital has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.Amount of Analyst CoverageDirect Digital has only been the subject of 1 research reports in the past 90 days.Read more about Direct Digital's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Direct Digital are expected to grow in the coming year, from ($12.75) to ($5.15) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Direct Digital is -0.02, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Direct Digital is -0.02, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings. Short Interest3.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted2.31% of the float of Direct Digital has been sold short.Short Interest Ratio / Days to CoverDirect Digital has a short interest ratio ("days to cover") of 0.39, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Direct Digital has recently increased by 26.68%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldDirect Digital does not currently pay a dividend.Dividend GrowthDirect Digital does not have a long track record of dividend growth. News and Social Media3.1 / 5News Sentiment0.90 News SentimentDirect Digital has a news sentiment score of 0.90. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.64 average news sentiment score of Communication Services companies.News Coverage This WeekMarketBeat has tracked 5 news articles for Direct Digital this week, compared to 3 articles on an average week. Company Ownership1.5 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Direct Digital insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $4,677.00 in company stock.Percentage Held by Insiders25.57% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions4.02% of the stock of Direct Digital is held by institutions.Read more about Direct Digital's insider trading history. 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Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. DRCT Stock News HeadlinesDirect Digital signals early demand for AI search and GEO as it seeks credit covenant waiverAugust 12 at 7:59 PM | seekingalpha.comDirect Digital Holdings, Inc. (DRCT) Q2 2026 Earnings Call TranscriptAugust 12 at 7:00 PM | seekingalpha.comHere’s the stock symbol I’ve promisedWhitney Tilson of Stansberry Research has long recommended Berkshire Hathaway as a core retirement holding - but now he believes he's found something better. This under-the-radar company sits at the intersection of America's two most important industries, including AI, pays massive dividends, and attracted a famous money manager who put 60% of his multi-billion-dollar fund into it. Tilson is revealing the name and ticker symbol completely free - no credit card or email required.August 14 at 1:00 AM | Stansberry Research (Ad)Direct Digital Holdings Reports Second Quarter 2026 Financial ResultsAugust 12 at 4:30 PM | prnewswire.comDirect Digital Holdings to Report Second Quarter 2026 Financial ResultsAugust 7, 2026 | prnewswire.comOrange 142 Drives Performance Marketing Success for the Tucson Festival of BooksJuly 28, 2026 | finance.yahoo.comDirect Digital Holdings Inc - Ordinary Shares Class AJuly 18, 2026 | money.usnews.comDirect Digital Holdings Adds Independent Director to BoardJune 4, 2026 | tipranks.comSee More Headlines DRCT Stock Analysis - Frequently Asked Questions How have DRCT shares performed this year? Direct Digital's stock was trading at $14.1680 at the beginning of the year. Since then, DRCT shares have decreased by 80.6% and is now trading at $2.75. How were Direct Digital's earnings last quarter? Direct Digital Holdings, Inc. (NASDAQ:DRCT) released its earnings results on Thursday, August, 13th. The company reported ($5.78) earnings per share for the quarter, beating analysts' consensus estimates of ($9.60) by $3.82. The company had revenue of $7.83 million for the quarter, compared to analysts' expectations of $8.84 million. Read the conference call transcript. When did Direct Digital's stock split? Direct Digital's stock reverse split on the morning of Monday, April 27th 2026.The 1-4 reverse split was announced on Thursday, April 23rd 2026. The number of shares owned by shareholders was adjusted after the closing bell on Friday, April 24th 2026. An investor that had 100 shares of stock prior to the reverse split would have 25 shares after the split. When did Direct Digital IPO? Direct Digital (DRCT) raised $18 million in an IPO on Friday, February 11th 2022. The company issued 2,200,000 shares at $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners served as the underwriters for the IPO. How do I buy shares of Direct Digital? Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Direct Digital own? Based on aggregate information from My MarketBeat watchlists, some other companies that Direct Digital investors own include NVIDIA (NVDA), Broadcom (AVGO), Arista Networks (ANET), Novo Nordisk A/S (NVO), AppLovin (APP), Jabil (JBL) and Adobe (ADBE). Company Calendar Last Earnings8/13/2026Today8/14/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Yellow Zone (6m+) 1-Year History Aug 25 Nov 25 Feb 26 May 26 Aug 26 DRCT's financial health is in the Yellow zone, according to TradeSmith. DRCT has been in this zone for over 6 months. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorCommunication Services Industry Media Sub-IndustryAdvertising Current SymbolNASDAQ:DRCT CIK1880613 Webwww.directdigitalholdings.com Phone832-402-1051FaxN/AEmployees60Year FoundedN/AProfitability EPS (Trailing Twelve Months)($201.62) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$18.95 million Net Margins-74.38% Pretax Margin-82.35% Return on EquityN/A Return on Assets-67.05% Debt Debt-to-Equity RatioN/A Current Ratio0.16 Quick Ratio0.16 Sales & Book Value Annual Sales$34.69 million Price / Sales0.06 Cash FlowN/A Price / Cash FlowN/A Book Value($18.82) per share Price / Book-0.15Miscellaneous Outstanding Shares740,000Free Float553,000Market Cap$2.04 million OptionableNot Optionable Beta5.33 7 Energy Stocks to Buy and Hold ForeverWith the proliferation of data centers and electric vehicles, the electric grid will only get more strained. 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