Direct Digital (DRCT) Stock Price, News & Analysis

Company Overview

Direct Digital Holdings, Inc. (NASDAQ: DRCT) is a provider of cloud-based marketing software and services tailored to mortgage lenders and real estate professionals. The company’s integrated platform is designed to help its clients generate, nurture and convert leads through customer relationship management (CRM), automated marketing campaigns, customizable websites and digital content delivery. By combining proprietary tools with expert support, Direct Digital enables users to streamline workflows, improve customer engagement and drive growth in competitive markets.

The company’s flagship offerings include a CRM system that centralizes prospect and client data, marketing automation that triggers timely email and digital campaigns, and website solutions that are optimized for lead capture and search-engine visibility. Additional modules provide branded content libraries, social media publishing, analytics dashboards and compliance tracking. Direct Digital also offers consulting services, training and technical support to help organizations implement best practices and maximize return on investment.

Headquartered in Eden Prairie, Minnesota, Direct Digital serves a diverse customer base across the United States and Canada, ranging from independent mortgage brokers to national broker-dealer networks and real estate brokerages. The company has expanded its platform through strategic partnerships and product enhancements, positioning itself as a one-stop digital marketing solution for the housing finance and property sectors. With a leadership team experienced in technology, financial services and marketing, Direct Digital continues to evolve its suite of offerings to address the changing needs of its clients.

Key Stats

• Today's Range: $3.35 to $3.50
• 50-Day Range: $2.38 to $6.51
• 52-Week Range: $2.17 to $172.70
• Volume: 8,934 shs
• Average Volume: 600,508 shs
• Market Capitalization: $2.54 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Reduce

Direct Digital Stock Analysis - MarketRank™

Direct Digital scored higher than 6% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.8 / 5
• Analyst Rating: Reduce

Consensus Rating

Direct Digital has received a consensus rating of Reduce. The company's average rating score is 1.50, and is based on no strong buy ratings, no buy ratings, 1 hold rating, and 1 sell rating.

Amount of Analyst Coverage

Direct Digital has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Direct Digital are expected to grow in the coming year, from ($12.75) to ($5.15) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Direct Digital is -0.02, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Direct Digital is -0.02, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

38.89% of the float of Direct Digital has been sold short.

Short Interest Ratio / Days to Cover

Direct Digital has a short interest ratio ("days to cover") of 0.24, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Direct Digital has recently increased by 648.49%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Direct Digital does not currently pay a dividend.

Dividend Growth

Direct Digital does not have a long track record of dividend growth.

News and Social Media

• Score: 0.6 / 5
• News Sentiment: N/A

News Coverage This Week

MarketBeat has tracked 1 news article for Direct Digital this week, compared to 3 articles on an average week.

Search Interest

3 people have searched for DRCT on MarketBeat in the last 30 days. This is an increase of 50% compared to the previous 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Direct Digital insiders have not sold or bought any company stock.

Percentage Held by Insiders

25.57% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

4.02% of the stock of Direct Digital is held by institutions.

Company Calendar

• Last Earnings: 5/11/2026
• Today: 5/25/2026
• Next Earnings (Estimated): 8/04/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: ADVERTISING/MKTG SVCS
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:DRCT
• CIK: 1880613
• Web: www.directdigitalholdings.com
• Phone: 832-402-1051
• Fax: N/A
• Employees: 60
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): ($201.62)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$18.95 million
• Net Margins: -65.75%
• Pretax Margin: -82.35%
• Return on Equity: N/A
• Return on Assets: -59.57%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.16
• Quick Ratio: 0.18

Sales & Book Value

• Annual Sales: $34.69 million
• Price / Sales: 0.07
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: ($13.09) per share
• Price / Book: -0.26

Miscellaneous

• Outstanding Shares: 740,000
• Free Float: 553,000
• Market Cap: $2.54 million
• Optionable: Not Optionable
• Beta: 5.44