Should I buy or sell Direct Digital stock right now?

3 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Direct Digital in the last year. There are currently 3 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" DRCT shares. View DRCT analyst ratings or view top-rated stocks .

What is Direct Digital's stock price target for 2024?

3 Wall Street analysts have issued 12-month target prices for Direct Digital's shares. Their DRCT share price targets range from $5.50 to $15.00. On average, they expect the company's share price to reach $11.00 in the next year. This suggests that the stock has a possible downside of 10.7%. View analysts price targets for DRCT or view top-rated stocks among Wall Street analysts .

How have DRCT shares performed in 2023?

Direct Digital's stock was trading at $2.4250 at the start of the year. Since then, DRCT shares have increased by 408.0% and is now trading at $12.32. View the best growth stocks for 2023 here .

Are investors shorting Direct Digital?

Direct Digital saw a increase in short interest in November. As of November 15th, there was short interest totaling 542,500 shares, an increase of 8,941.7% from the October 31st total of 6,000 shares. Based on an average daily volume of 571,700 shares, the short-interest ratio is currently 0.9 days. Currently, 18.8% of the company's shares are sold short. View Direct Digital's Short Interest .

When is Direct Digital's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, March 28th 2024. View our DRCT earnings forecast .

How were Direct Digital's earnings last quarter?

Direct Digital Holdings, Inc. (NASDAQ:DRCT) released its quarterly earnings data on Thursday, November, 9th. The company reported $0.23 earnings per share for the quarter, beating analysts' consensus estimates of $0.05 by $0.18. The business earned $59.47 million during the quarter, compared to analysts' expectations of $33.86 million. Direct Digital had a net margin of 2.32% and a trailing twelve-month return on equity of 78.67%.

When did Direct Digital IPO?

(DRCT) raised $18 million in an initial public offering (IPO) on Friday, February 11th 2022. The company issued 2,200,000 shares at $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners acted as the underwriters for the IPO.

Who are Direct Digital's major shareholders?

Direct Digital's stock is owned by a variety of retail and institutional investors. Top institutional shareholders include Perritt Capital Management Inc. (0.37%) and Warberg Asset Management LLC (0.21%). View institutional ownership trends .

How do I buy shares of Direct Digital?

Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull , Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab. Compare Top Brokerages Here .

Direct Digital Stock Price, News & Analysis (NASDAQ:DRCT)

$12.32

-0.93 (-7.02%)

(As of 12/7/2023 ET)

Compare

Today's Range: $11.75
▼
$13.33
50-Day Range: $2.36
▼
$13.41
52-Week Range: $1.96
▼
$14.38

Volume: 335,236 shs
Average Volume: 252,747 shs
Market Capitalization: $175.81 million

P/E Ratio: 53.57
Dividend Yield: N/A
Price Target: $11.00

Direct Digital MarketRank™ Stock Analysis

Analyst Rating: Buy
3.00 Rating Score
Upside/Downside: 10.7% Downside
$11.00 Price Target
Short Interest: Bearish
18.84% of Float Sold Short
Dividend Strength: N/A
Sustainability: N/A
News Sentiment: N/A
Insider Trading: N/A
Proj. Earnings Growth: 44.00%
From $0.50 to $0.72 Per Share

Overall MarketRank^™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

1.81 out of 5 stars

Business Services Sector

180th out of 257 stocks

Advertising Industry

5th out of 7 stocks

1.5

Analyst's Opinion

Consensus Rating
Direct Digital has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 3 buy ratings, no hold ratings, and no sell ratings.
Price Target Upside/Downside
According to analysts' consensus price target of $11.00, Direct Digital has a forecasted downside of 10.7% from its current price of $12.32.
Amount of Analyst Coverage
Direct Digital has only been the subject of 2 research reports in the past 90 days.

2.0

Short Interest

Percentage of Shares Shorted
18.84% of the float of Direct Digital has been sold short.
Short Interest Ratio / Days to Cover
Direct Digital has a short interest ratio ("days to cover") of 0.9, which is generally considered an acceptable ratio of short interest to trading volume.
Change versus previous month
Short interest in Direct Digital has recently increased by 8,941.67%, indicating that investor sentiment is decreasing significantly.

0.0

Dividend Strength

Dividend Yield
Direct Digital does not currently pay a dividend.
Dividend Growth
Direct Digital does not have a long track record of dividend growth.

N/A

Sustainability and ESG

Overall ESG (Environmental, Social, and Governance) Score
There is no current Upright™ data available for DRCT.

3.2

News and Social Media Coverage

News Sentiment
Direct Digital has a news sentiment score of 0.68. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.48 average news sentiment score of Business Services companies.
News Coverage This Week
MarketBeat has tracked 1 news article for Direct Digital this week, compared to 4 articles on an average week.
Search Interest
38 people have searched for DRCT on MarketBeat in the last 30 days. This is an increase of 3,700% compared to the previous 30 days.
MarketBeat Follows
9 people have added Direct Digital to their MarketBeat watchlist in the last 30 days. This is an increase of 800% compared to the previous 30 days.

1.7

Company Ownership

Insider Buying vs. Insider Selling
In the past three months, Direct Digital insiders have not sold or bought any company stock.
Percentage Held by Insiders
80.79% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.
Percentage Held by Institutions
Only 2.18% of the stock of Direct Digital is held by institutions.

2.5

Earnings and Valuation

Earnings Growth
Earnings for Direct Digital are expected to grow by 44.00% in the coming year, from $0.50 to $0.72 per share.
Price to Earnings Ratio vs. the Market
The P/E ratio of Direct Digital is 53.57, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 120.56.
Price to Earnings Ratio vs. Sector
The P/E ratio of Direct Digital is 53.57, which means that it is trading at a more expensive P/E ratio than the Business Services sector average P/E ratio of about 36.37.
Price to Book Value per Share Ratio
Direct Digital has a P/B Ratio of 38.50. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

See Top Rated MarketRank™ Stocks Here

About Direct Digital Stock (NASDAQ:DRCT)

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

DRCT Stock Price History

30 days | 90 days | 365 days | Advanced Chart

DRCT Stock News Headlines

December 7, 2023 | finance.yahoo.com

Here's What Could Help Direct Digital Holdings, Inc. (DRCT) Maintain Its Recent Price Strength

November 30, 2023 | msn.com

Direct Social Assistance: Launch of Digital Platform for Registering Applications from Eligible People (Gov't Chief)

December 8, 2023 | Financial Alphas (Ad)

Recent Reports Are A Wake-Up Call For Investors

As the demand for lithium, an essential element to the energy revolution, increases globally, researchers are projecting a supply deficit as early as 2025. This has sparked a worldwide "gold rush" to find and develop new sources of this critical metal. Savvy investors are paying attention as mining companies race to meet this critical deadline.

November 30, 2023 | finance.yahoo.com

Direct Travel Unveils New Integration Between Direct2U and Microsoft Teams

November 30, 2023 | americanbankingnews.com

Direct Digital Holdings, Inc. (NASDAQ:DRCT) Sees Significant Growth in Short Interest

November 29, 2023 | finance.yahoo.com

Arete Wealth announces launch of direct-to-consumer digital wealth platform

November 29, 2023 | msn.com

‘Sex/Life’s Jessika Borsiczky To Direct ‘Chasing Red’ Feature Based On Popular YA Romance Webnovel For Stampede, Wattpad Webtoon

November 29, 2023 | americanbankingnews.com

Roth Mkm Boosts Direct Digital (NASDAQ:DRCT) Price Target to $12.50

December 8, 2023 | Financial Alphas (Ad)

Recent Reports Are A Wake-Up Call For Investors

November 28, 2023 | msn.com

Allianz Direct and ING collaborate on insurance products

November 28, 2023 | markets.businessinsider.com

Upgraded Outlook: Direct Digital Holdings Poised for Profitability and Growth

November 28, 2023 | seekingalpha.com

Direct Digital's Growth Outlook Looks Bright

November 27, 2023 | msn.com

Direct Digital Holdings Inc (DRCT) Price Target Increased by 58.62% to 11.73

November 27, 2023 | markets.businessinsider.com

authID INC. Announces Closing of $9.4 Million Registered Direct Offering

November 24, 2023 | finance.yahoo.com

Direct Digital Holdings, Inc. (DRCT) Just Flashed Golden Cross Signal: Do You Buy?

November 24, 2023 | finance.yahoo.com

Surging Earnings Estimates Signal Upside for Direct Digital Holdings, Inc. (DRCT) Stock

November 23, 2023 | markets.businessinsider.com

Iconic Children’s Entertainment Brand Humphrey B. Bear Secures Backing from Marbanc’s Income Direct.

November 20, 2023 | finance.yahoo.com

What Makes Direct Digital Holdings, Inc. (DRCT) a Good Fit for 'Trend Investing'

November 20, 2023 | finance.yahoo.com

Direct Digital Holdings to Participate in the Noble Capital Markets 19th Annual Emerging Growth Equity Conference

November 18, 2023 | finance.yahoo.com

Managed Direct Response Empowers Mortgage Companies to Scale Through Direct Mail and Digital Marketing

November 16, 2023 | msn.com

Direct Digital Holdings, Inc. (DRCT) Is Up 49.63% in One Week: What You Should Know

November 16, 2023 | finance.yahoo.com

Wall Street Analysts Believe Direct Digital Holdings, Inc. (DRCT) Could Rally 70.14%: Here's is How to Trade

November 14, 2023 | finance.yahoo.com

Why Fast-paced Mover Direct Digital Holdings, Inc. (DRCT) Is a Great Choice for Value Investors

November 14, 2023 | benzinga.com

Keep An Eye On The New Kid on the Block — Direct Digital Holdings, One Of The Fastest Growing Companies In The AdTech Space

November 13, 2023 | sg.finance.yahoo.com

Direct Digital Holdings, Inc. (DRCT)

November 13, 2023 | finance.yahoo.com

Direct Digital Holdings Ranked Number 108th Fastest-Growing Company in North America on the 2023 Deloitte Technology Fast 500™

November 12, 2023 | finance.yahoo.com

Direct Digital Holdings, Inc. (NASDAQ:DRCT) Q3 2023 Earnings Call Transcript

See More Headlines

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Company Calendar

Last Earnings: 11/09/2023
Today: 12/08/2023
Fiscal Year End: 12/31/2023
Next Earnings (Estimated): 3/28/2024

Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange: NASDAQ
Industry: Advertising
Sub-Industry: N/A
Sector: Business Services
Current Symbol: NASDAQ:DRCT
CUSIP: N/A
CIK: 1880613
Web: www.directdigitalholdings.com
Phone: 832-402-1051
Fax: N/A
Employees: 69
Year Founded: N/A

Price Target and Rating

Average Stock Price Target: $11.00
High Stock Price Target: $15.00
Low Stock Price Target: $5.50
Potential Upside/Downside: -10.7%
Consensus Rating: Buy
Rating Score (0-4): 3.00
Research Coverage: 3 Analysts

Profitability

EPS (Most Recent Fiscal Year): $0.23
Trailing P/E Ratio: 53.57
Forward P/E Ratio: 24.64
P/E Growth: N/A
Net Income: $4.17 million
Net Margins: 2.32%
Pretax Margin: 3.37%
Return on Equity: 78.67%
Return on Assets: 5.56%

Debt

Debt-to-Equity Ratio: 3.51
Current Ratio: 1.16
Quick Ratio: 1.16

Sales & Book Value

Annual Sales: $146.84 million
Price / Sales: 1.20
Cash Flow: $0.39 per share
Price / Cash Flow: 31.27
Book Value: $0.32 per share
Price / Book: 38.50

Miscellaneous

Outstanding Shares: 14,270,000
Free Float: 2,741,000
Market Cap: $175.81 million
Optionable: Not Optionable
Beta: 8.21

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Key Executives

Mr. Mark D. Walker (Age 47)
CEO, Co-Founder & Chairman
Comp: $518.75k
Mr. Keith W. Smith (Age 54)
Co-Founder, President & Director
Comp: $518.75k
Ms. Diana P. Diaz
Chief Financial Officer
Ms. Anu Pillai (Age 52)
Chief Technology Officer
Ms. M. Duyen Le CPA
Vice President of People & Culture
Ms. Maria Vilchez Lowrey (Age 41)
Chief Growth Officer

Key Competitors

View All Competitors

Institutional Ownership

View All Institutional Transactions

DRCT Stock Analysis - Frequently Asked Questions

Should I buy or sell Direct Digital stock right now?: 3 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Direct Digital in the last year. There are currently 3 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" DRCT shares.
View DRCT analyst ratings or view top-rated stocks.
What is Direct Digital's stock price target for 2024?: 3 Wall Street analysts have issued 12-month target prices for Direct Digital's shares. Their DRCT share price targets range from $5.50 to $15.00. On average, they expect the company's share price to reach $11.00 in the next year. This suggests that the stock has a possible downside of 10.7%.
View analysts price targets for DRCT or view top-rated stocks among Wall Street analysts.
How have DRCT shares performed in 2023?: Direct Digital's stock was trading at $2.4250 at the start of the year. Since then, DRCT shares have increased by 408.0% and is now trading at $12.32.
View the best growth stocks for 2023 here.
Are investors shorting Direct Digital?: Direct Digital saw a increase in short interest in November. As of November 15th, there was short interest totaling 542,500 shares, an increase of 8,941.7% from the October 31st total of 6,000 shares. Based on an average daily volume of 571,700 shares, the short-interest ratio is currently 0.9 days. Currently, 18.8% of the company's shares are sold short.
View Direct Digital's Short Interest.
When is Direct Digital's next earnings date?: The company is scheduled to release its next quarterly earnings announcement on Thursday, March 28th 2024.
View our DRCT earnings forecast.

How were Direct Digital's earnings last quarter?: Direct Digital Holdings, Inc. (NASDAQ:DRCT) released its quarterly earnings data on Thursday, November, 9th. The company reported $0.23 earnings per share for the quarter, beating analysts' consensus estimates of $0.05 by $0.18. The business earned $59.47 million during the quarter, compared to analysts' expectations of $33.86 million. Direct Digital had a net margin of 2.32% and a trailing twelve-month return on equity of 78.67%.
When did Direct Digital IPO?: (DRCT) raised $18 million in an initial public offering (IPO) on Friday, February 11th 2022. The company issued 2,200,000 shares at $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners acted as the underwriters for the IPO.
Who are Direct Digital's major shareholders?: Direct Digital's stock is owned by a variety of retail and institutional investors. Top institutional shareholders include Perritt Capital Management Inc. (0.37%) and Warberg Asset Management LLC (0.21%).
View institutional ownership trends.
How do I buy shares of Direct Digital?: Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

This page (NASDAQ:DRCT) was last updated on 12/8/2023 by MarketBeat.com Staff

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