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S&P 500   4,967.23
DOW   37,986.40
QQQ   414.65
Biden signs bill extending a key US surveillance program after divisions nearly forced it to lapse
MarketBeat Week in Review – 4/15 - 4/19
The drug war devastated Black and other minority communities. Is marijuana legalization helping?
Morning sickness? Prenatal check-ups? What to know about new rights for pregnant workers
A man escaped Sudan's bloody civil war. His mysterious death in Missisippi has sparked suspicion
Record Store Day celebrates indie retail music sellers as they ride vinyl's popularity wave
Panama Papers trial's public portion comes to an unexpectedly speedy end
S&P 500   4,967.23
DOW   37,986.40
QQQ   414.65
Biden signs bill extending a key US surveillance program after divisions nearly forced it to lapse
MarketBeat Week in Review – 4/15 - 4/19
The drug war devastated Black and other minority communities. Is marijuana legalization helping?
Morning sickness? Prenatal check-ups? What to know about new rights for pregnant workers
A man escaped Sudan's bloody civil war. His mysterious death in Missisippi has sparked suspicion
Record Store Day celebrates indie retail music sellers as they ride vinyl's popularity wave
Panama Papers trial's public portion comes to an unexpectedly speedy end
S&P 500   4,967.23
DOW   37,986.40
QQQ   414.65
Biden signs bill extending a key US surveillance program after divisions nearly forced it to lapse
MarketBeat Week in Review – 4/15 - 4/19
The drug war devastated Black and other minority communities. Is marijuana legalization helping?
Morning sickness? Prenatal check-ups? What to know about new rights for pregnant workers
A man escaped Sudan's bloody civil war. His mysterious death in Missisippi has sparked suspicion
Record Store Day celebrates indie retail music sellers as they ride vinyl's popularity wave
Panama Papers trial's public portion comes to an unexpectedly speedy end
NASDAQ:DRCT

Direct Digital (DRCT) Stock Price, News & Analysis

$6.92
-0.45 (-6.11%)
(As of 04/19/2024 ET)
Today's Range
$6.85
$7.72
50-Day Range
$6.92
$32.51
52-Week Range
$1.96
$35.88
Volume
71,472 shs
Average Volume
223,376 shs
Market Capitalization
$98.75 million
P/E Ratio
49.43
Dividend Yield
N/A
Price Target
$21.00

Direct Digital MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.67 Rating Score
Upside/​Downside
203.5% Upside
$21.00 Price Target
Short Interest
Bearish
11.33% of Float Sold Short
Dividend Strength
N/A
Sustainability
N/A
News Sentiment
1.47mentions of Direct Digital in the last 14 days
Based on 2 Articles This Week
Insider Trading
N/A
Proj. Earnings Growth
175.00%
From $0.16 to $0.44 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

3.19 out of 5 stars

Business Services Sector

122nd out of 299 stocks

Advertising Industry

4th out of 10 stocks

DRCT stock logo

About Direct Digital Stock (NASDAQ:DRCT)

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

DRCT Stock Price History

DRCT Stock News Headlines

SHOCKING Crypto Leak…
A shocking leak has revealed tech giant Microsoft's plans to add crypto support to future products. If the plans in these leaked internal documents pan out, we could see prices skyrocket for Bitcoin, Ethereum, XRP and MORE… The coupling of gaming and cryptocurrency could absolutely transform digital finance as we know it in 2024.
SHOCKING Crypto Leak…
A shocking leak has revealed tech giant Microsoft's plans to add crypto support to future products. If the plans in these leaked internal documents pan out, we could see prices skyrocket for Bitcoin, Ethereum, XRP and MORE… The coupling of gaming and cryptocurrency could absolutely transform digital finance as we know it in 2024.
Why Is Direct Digital (DRCT) Stock Down 45% Today?
Earnings Preview For Direct Digital Holdings
See More Headlines
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Company Calendar

Last Earnings
3/26/2024
Today
4/20/2024
Next Earnings (Estimated)
5/09/2024
Fiscal Year End
12/31/2024

Industry, Sector and Symbol

Industry
Advertising
Sub-Industry
N/A
Current Symbol
NASDAQ:DRCT
Fax
N/A
Employees
69
Year Founded
N/A

Price Target and Rating

Average Stock Price Target
$21.00
High Stock Price Target
$23.00
Low Stock Price Target
$19.00
Potential Upside/Downside
+203.5%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.67
Research Coverage
3 Analysts

Profitability

Net Income
$1.99 million
Pretax Margin
3.37%

Debt

Sales & Book Value

Annual Sales
$157.11 million
Cash Flow
$0.36 per share
Book Value
$0.32 per share

Miscellaneous

Free Float
2,741,000
Market Cap
$98.75 million
Optionable
Not Optionable
Beta
7.91
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Key Executives

  • Mr. Mark D. Walker (Age 48)
    CEO, Co-Founder & Chairman
    Comp: $518.75k
  • Mr. Keith W. Smith (Age 55)
    Co-Founder, President & Director
    Comp: $518.75k
  • Ms. Diana P. Diaz
    Chief Financial Officer
  • Ms. Anu Pillai (Age 53)
    Chief Technology Officer
  • Ms. M. Duyen Le CPA
    Vice President of People & Culture
  • Ms. Maria Vilchez Lowrey (Age 42)
    Chief Growth Officer
  • Ms. Kristie MacDonald
    Chief Executive Officer of Huddled Masses
  • Mr. Douglas Mankiewicz
    Chief Executive Officer of Orange 142
  • Ms. Lashawnda Goffin
    Chief Executive Officer of Colossus SSP

DRCT Stock Analysis - Frequently Asked Questions

Should I buy or sell Direct Digital stock right now?

3 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Direct Digital in the last year. There are currently 1 hold rating and 2 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" DRCT shares.
View DRCT analyst ratings
or view top-rated stocks.

What is Direct Digital's stock price target for 2024?

3 analysts have issued 12-month price targets for Direct Digital's stock. Their DRCT share price targets range from $19.00 to $23.00. On average, they expect the company's stock price to reach $21.00 in the next twelve months. This suggests a possible upside of 203.5% from the stock's current price.
View analysts price targets for DRCT
or view top-rated stocks among Wall Street analysts.

How have DRCT shares performed in 2024?

Direct Digital's stock was trading at $14.88 at the beginning of 2024. Since then, DRCT stock has decreased by 53.5% and is now trading at $6.92.
View the best growth stocks for 2024 here
.

Are investors shorting Direct Digital?

Direct Digital saw a increase in short interest in March. As of March 31st, there was short interest totaling 287,800 shares, an increase of 17.5% from the March 15th total of 244,900 shares. Based on an average trading volume of 257,000 shares, the short-interest ratio is currently 1.1 days. Currently, 11.3% of the company's stock are sold short.
View Direct Digital's Short Interest
.

When is Direct Digital's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, May 9th 2024.
View our DRCT earnings forecast
.

How were Direct Digital's earnings last quarter?

Direct Digital Holdings, Inc. (NASDAQ:DRCT) announced its quarterly earnings results on Tuesday, March, 26th. The company reported ($0.08) earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $0.28 by $0.36. The business had revenue of $41.01 million for the quarter, compared to analyst estimates of $66.02 million. Direct Digital had a trailing twelve-month return on equity of 48.38% and a net margin of 1.26%. During the same period last year, the business earned $0.01 EPS.

What guidance has Direct Digital issued on next quarter's earnings?

Direct Digital issued an update on its FY 2024 earnings guidance on Tuesday, March, 26th. The company provided EPS guidance of for the period. The company issued revenue guidance of $170.0 million-$190.0 million, compared to the consensus revenue estimate of $242.6 million.

When did Direct Digital IPO?

Direct Digital (DRCT) raised $18 million in an IPO on Friday, February 11th 2022. The company issued 2,200,000 shares at a price of $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners acted as the underwriters for the IPO.

Who are Direct Digital's major shareholders?

Direct Digital's stock is owned by a variety of institutional and retail investors. Top institutional investors include Denali Advisors LLC (0.11%).
View institutional ownership trends
.

How do I buy shares of Direct Digital?

Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

This page (NASDAQ:DRCT) was last updated on 4/20/2024 by MarketBeat.com Staff

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