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NASDAQ:DRCT

Direct Digital (DRCT) Stock Price, News & Analysis

Direct Digital logo
$5.44 +1.20 (+28.30%)
Closing price 04:00 PM Eastern
Extended Trading
$5.52 +0.08 (+1.47%)
As of 06:50 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

About Direct Digital Stock (NASDAQ:DRCT)

Advanced

Key Stats

Today's Range
$4.54
$5.60
50-Day Range
$2.38
$5.00
52-Week Range
$2.17
$204.60
Volume
221,655 shs
Average Volume
611,159 shs
Market Capitalization
$761.60 thousand
P/E Ratio
N/A
Dividend Yield
N/A
Price Target
$1,320.00
Consensus Rating
Hold

Company Overview

Direct Digital Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
40th Percentile Overall Score

DRCT MarketRank™: 

Direct Digital scored higher than 40% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Direct Digital has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 1 buy rating, 1 hold rating, and 1 sell rating.

  • Upside Potential

    Direct Digital has a consensus price target of $1,320.00, representing about 24,164.7% upside from its current price of $5.44.

  • Amount of Analyst Coverage

    Direct Digital has received no research coverage in the past 90 days.

  • Read more about Direct Digital's stock forecast and price target.
  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Direct Digital is -0.02, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Direct Digital is -0.02, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Read more about Direct Digital's valuation and earnings.
  • Percentage of Shares Shorted

    7.08% of the float of Direct Digital has been sold short.
  • Short Interest Ratio / Days to Cover

    Direct Digital has a short interest ratio ("days to cover") of 0.19, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Direct Digital has recently decreased by 63.49%, indicating that investor sentiment is improving significantly.
  • Dividend Yield

    Direct Digital does not currently pay a dividend.

  • Dividend Growth

    Direct Digital does not have a long track record of dividend growth.

  • News Sentiment

    Direct Digital has a news sentiment score of 0.14. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.57 average news sentiment score of Business Services companies.
  • News Coverage This Week

    MarketBeat has tracked 3 news articles for Direct Digital this week, compared to 2 articles on an average week.
  • Search Interest

    3 people have searched for DRCT on MarketBeat in the last 30 days. This is an increase of 50% compared to the previous 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, Direct Digital insiders have not sold or bought any company stock.

  • Percentage Held by Insiders

    25.57% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.

  • Percentage Held by Institutions

    4.02% of the stock of Direct Digital is held by institutions.

  • Read more about Direct Digital's insider trading history.
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DRCT Stock News Headlines

Direct Digital (DRCT) Projected to Post Quarterly Earnings on Tuesday
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Direct Digital Holdings, Inc. Class A
See More Headlines

DRCT Stock Analysis - Frequently Asked Questions

Direct Digital's stock was trading at $14.1680 at the beginning of 2026. Since then, DRCT stock has decreased by 61.6% and is now trading at $5.44.

Direct Digital Holdings, Inc. (NASDAQ:DRCT) released its quarterly earnings results on Wednesday, November, 12th. The company reported ($52.80) earnings per share for the quarter, missing the consensus estimate of ($35.20) by $17.60. The company earned $7.98 million during the quarter, compared to analysts' expectations of $14.50 million.
Read the conference call transcript
.

Direct Digital's stock reverse split on the morning of Monday, April 27th 2026.The 1-4 reverse split was announced on Thursday, April 23rd 2026. The number of shares owned by shareholders was adjusted after the market closes on Friday, April 24th 2026. An investor that had 100 shares of stock prior to the reverse split would have 25 shares after the split.

Direct Digital (DRCT) raised $18 million in an initial public offering (IPO) on Friday, February 11th 2022. The company issued 2,200,000 shares at a price of $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners acted as the underwriters for the IPO.

Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Direct Digital investors own include NVIDIA (NVDA), Broadcom (AVGO), Arista Networks (ANET), Novo Nordisk A/S (NVO), AppLovin (APP), Jabil (JBL) and Adobe (ADBE).

Company Calendar

Last Earnings
11/12/2025
Today
5/05/2026
Next Earnings (Estimated)
5/05/2026
Fiscal Year End
12/31/2026

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
ADVERTISING/MKTG SVCS
Sub-Industry
Business Services
Current Symbol
NASDAQ:DRCT
CIK
1880613
Fax
N/A
Employees
60
Year Founded
N/A

Price Target and Rating

High Price Target
$1,320.00
Low Price Target
$1,320.00
Potential Upside/Downside
+24,164.7%
Consensus Rating
Hold
Rating Score (0-4)
2.00
Research Coverage
3 Analysts

Profitability

EPS (Trailing Twelve Months)
($268.22)
Trailing P/E Ratio
N/A
Forward P/E Ratio
N/A
P/E Growth
N/A
Net Income
-$18.95 million
Net Margins
-54.61%
Pretax Margin
-79.91%
Return on Equity
N/A
Return on Assets
-51.51%

Debt

Debt-to-Equity Ratio
N/A
Current Ratio
0.18
Quick Ratio
0.18

Sales & Book Value

Annual Sales
$34.69 million
Price / Sales
0.02
Cash Flow
N/A
Price / Cash Flow
N/A
Book Value
($51.44) per share
Price / Book
-0.11

Miscellaneous

Outstanding Shares
140,000
Free Float
102,000
Market Cap
$761.60 thousand
Optionable
Not Optionable
Beta
5.44
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This page (NASDAQ:DRCT) was last updated on 5/5/2026 by MarketBeat.com Staff.
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