Direct Digital Stock Price, News & Analysis (NASDAQ:DRCT) $12.32 -0.93 (-7.02%) (As of 12/7/2023 ET) Add Compare Share Share Today's Range$11.75▼$13.3350-Day Range$2.36▼$13.4152-Week Range$1.96▼$14.38Volume335,236 shsAverage Volume252,747 shsMarket Capitalization$175.81 millionP/E Ratio53.57Dividend YieldN/APrice Target$11.00 Stock AnalysisStock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestSocial MediaStock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestSocial Media Direct Digital MarketRank™ Stock AnalysisAnalyst RatingBuy3.00 Rating ScoreUpside/Downside10.7% Downside$11.00 Price TargetShort InterestBearish18.84% of Float Sold ShortDividend StrengthN/ASustainabilityN/ANews SentimentN/AInsider TradingN/AProj. Earnings Growth44.00%From $0.50 to $0.72 Per ShareSee Full Details Hide Full Details Overall MarketRank™MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.1.81 out of 5 starsBusiness Services Sector180th out of 257 stocksAdvertising Industry5th out of 7 stocks 1.5 Analyst's Opinion Consensus RatingDirect Digital has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 3 buy ratings, no hold ratings, and no sell ratings.Price Target Upside/DownsideAccording to analysts' consensus price target of $11.00, Direct Digital has a forecasted downside of 10.7% from its current price of $12.32.Amount of Analyst CoverageDirect Digital has only been the subject of 2 research reports in the past 90 days. Previous Next 2.0 Short Interest Percentage of Shares Shorted18.84% of the float of Direct Digital has been sold short.Short Interest Ratio / Days to CoverDirect Digital has a short interest ratio ("days to cover") of 0.9, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Direct Digital has recently increased by 8,941.67%, indicating that investor sentiment is decreasing significantly. Previous Next 0.0 Dividend Strength Dividend YieldDirect Digital does not currently pay a dividend.Dividend GrowthDirect Digital does not have a long track record of dividend growth. Previous Next N/A Sustainability and ESG Overall ESG (Environmental, Social, and Governance) ScoreThere is no current Upright™ data available for DRCT. Previous Next 3.2 News and Social Media Coverage News SentimentDirect Digital has a news sentiment score of 0.68. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.48 average news sentiment score of Business Services companies.News Coverage This WeekMarketBeat has tracked 1 news article for Direct Digital this week, compared to 4 articles on an average week.Search Interest38 people have searched for DRCT on MarketBeat in the last 30 days. This is an increase of 3,700% compared to the previous 30 days.MarketBeat Follows9 people have added Direct Digital to their MarketBeat watchlist in the last 30 days. This is an increase of 800% compared to the previous 30 days. Previous Next 1.7 Company Ownership Insider Buying vs. Insider SellingIn the past three months, Direct Digital insiders have not sold or bought any company stock.Percentage Held by Insiders80.79% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by InstitutionsOnly 2.18% of the stock of Direct Digital is held by institutions. Previous Next 2.5 Earnings and Valuation Earnings GrowthEarnings for Direct Digital are expected to grow by 44.00% in the coming year, from $0.50 to $0.72 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Direct Digital is 53.57, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 120.56.Price to Earnings Ratio vs. SectorThe P/E ratio of Direct Digital is 53.57, which means that it is trading at a more expensive P/E ratio than the Business Services sector average P/E ratio of about 36.37.Price to Book Value per Share RatioDirect Digital has a P/B Ratio of 38.50. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities. Previous Next See Top Rated MarketRank™ Stocks Here About Direct Digital Stock (NASDAQ:DRCT)Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.Read More DRCT Stock Price History View Price History Chart DataSkip Price History Chart 30 days | 90 days | 365 days | Advanced Chart DRCT Stock News HeadlinesDecember 7, 2023 | finance.yahoo.comHere's What Could Help Direct Digital Holdings, Inc. (DRCT) Maintain Its Recent Price StrengthNovember 30, 2023 | msn.comDirect Social Assistance: Launch of Digital Platform for Registering Applications from Eligible People (Gov't Chief)December 8, 2023 | Financial Alphas (Ad)Recent Reports Are A Wake-Up Call For InvestorsAs the demand for lithium, an essential element to the energy revolution, increases globally, researchers are projecting a supply deficit as early as 2025. This has sparked a worldwide "gold rush" to find and develop new sources of this critical metal. Savvy investors are paying attention as mining companies race to meet this critical deadline.November 30, 2023 | finance.yahoo.comDirect Travel Unveils New Integration Between Direct2U and Microsoft TeamsNovember 30, 2023 | americanbankingnews.comDirect Digital Holdings, Inc. (NASDAQ:DRCT) Sees Significant Growth in Short InterestNovember 29, 2023 | finance.yahoo.comArete Wealth announces launch of direct-to-consumer digital wealth platformNovember 29, 2023 | msn.com‘Sex/Life’s Jessika Borsiczky To Direct ‘Chasing Red’ Feature Based On Popular YA Romance Webnovel For Stampede, Wattpad WebtoonNovember 29, 2023 | americanbankingnews.comRoth Mkm Boosts Direct Digital (NASDAQ:DRCT) Price Target to $12.50December 8, 2023 | Financial Alphas (Ad)Recent Reports Are A Wake-Up Call For InvestorsAs the demand for lithium, an essential element to the energy revolution, increases globally, researchers are projecting a supply deficit as early as 2025. This has sparked a worldwide "gold rush" to find and develop new sources of this critical metal. Savvy investors are paying attention as mining companies race to meet this critical deadline.November 28, 2023 | msn.comAllianz Direct and ING collaborate on insurance productsNovember 28, 2023 | markets.businessinsider.comUpgraded Outlook: Direct Digital Holdings Poised for Profitability and GrowthNovember 28, 2023 | seekingalpha.comDirect Digital's Growth Outlook Looks BrightNovember 27, 2023 | msn.comDirect Digital Holdings Inc (DRCT) Price Target Increased by 58.62% to 11.73November 27, 2023 | markets.businessinsider.comauthID INC. Announces Closing of $9.4 Million Registered Direct OfferingNovember 24, 2023 | finance.yahoo.comDirect Digital Holdings, Inc. (DRCT) Just Flashed Golden Cross Signal: Do You Buy?November 24, 2023 | finance.yahoo.comSurging Earnings Estimates Signal Upside for Direct Digital Holdings, Inc. (DRCT) StockNovember 23, 2023 | markets.businessinsider.comIconic Children’s Entertainment Brand Humphrey B. Bear Secures Backing from Marbanc’s Income Direct.November 20, 2023 | finance.yahoo.comWhat Makes Direct Digital Holdings, Inc. (DRCT) a Good Fit for 'Trend Investing'November 20, 2023 | finance.yahoo.comDirect Digital Holdings to Participate in the Noble Capital Markets 19th Annual Emerging Growth Equity ConferenceNovember 18, 2023 | finance.yahoo.comManaged Direct Response Empowers Mortgage Companies to Scale Through Direct Mail and Digital MarketingNovember 16, 2023 | msn.comDirect Digital Holdings, Inc. (DRCT) Is Up 49.63% in One Week: What You Should KnowNovember 16, 2023 | finance.yahoo.comWall Street Analysts Believe Direct Digital Holdings, Inc. (DRCT) Could Rally 70.14%: Here's is How to TradeNovember 14, 2023 | finance.yahoo.comWhy Fast-paced Mover Direct Digital Holdings, Inc. (DRCT) Is a Great Choice for Value InvestorsNovember 14, 2023 | benzinga.comKeep An Eye On The New Kid on the Block — Direct Digital Holdings, One Of The Fastest Growing Companies In The AdTech SpaceNovember 13, 2023 | sg.finance.yahoo.comDirect Digital Holdings, Inc. (DRCT)November 13, 2023 | finance.yahoo.comDirect Digital Holdings Ranked Number 108th Fastest-Growing Company in North America on the 2023 Deloitte Technology Fast 500™November 12, 2023 | finance.yahoo.comDirect Digital Holdings, Inc. (NASDAQ:DRCT) Q3 2023 Earnings Call TranscriptSee More Headlines Receive DRCT Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Direct Digital and its competitors with MarketBeat's FREE daily newsletter. Email Address Company Calendar Last Earnings11/09/2023Today12/08/2023Fiscal Year End12/31/2023Next Earnings (Estimated)3/28/2024Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ Industry Advertising Sub-IndustryN/A SectorBusiness Services Current SymbolNASDAQ:DRCT CUSIPN/A CIK1880613 Webwww.directdigitalholdings.com Phone832-402-1051FaxN/AEmployees69Year FoundedN/APrice Target and Rating Average Stock Price Target$11.00 High Stock Price Target$15.00 Low Stock Price Target$5.50 Potential Upside/Downside-10.7%Consensus RatingBuy Rating Score (0-4)3.00 Research Coverage3 Analysts Profitability EPS (Most Recent Fiscal Year)$0.23 Trailing P/E Ratio53.57 Forward P/E Ratio24.64 P/E GrowthN/ANet Income$4.17 million Net Margins2.32% Pretax Margin3.37% Return on Equity78.67% Return on Assets5.56% Debt Debt-to-Equity Ratio3.51 Current Ratio1.16 Quick Ratio1.16 Sales & Book Value Annual Sales$146.84 million Price / Sales1.20 Cash Flow$0.39 per share Price / Cash Flow31.27 Book Value$0.32 per share Price / Book38.50Miscellaneous Outstanding Shares14,270,000Free Float2,741,000Market Cap$175.81 million OptionableNot Optionable Beta8.21 Beginners Guide To Retirement StocksClick the link below and we'll send you MarketBeat's list of seven best retirement stocks and why they should be in your portfolio. Get This Free Report Key ExecutivesMr. Mark D. Walker (Age 47)CEO, Co-Founder & Chairman Comp: $518.75kMr. Keith W. Smith (Age 54)Co-Founder, President & Director Comp: $518.75kMs. Diana P. DiazChief Financial OfficerMs. Anu Pillai (Age 52)Chief Technology Officer Ms. M. Duyen Le CPAVice President of People & CultureMs. Maria Vilchez Lowrey (Age 41)Chief Growth Officer More ExecutivesKey CompetitorsNational CineMediaNASDAQ:NCMIClear Channel OutdoorNYSE:CCOBlackSky TechnologyNYSE:BKSYOutbrainNASDAQ:OBDLHNASDAQ:DLHCView All CompetitorsInstitutional OwnershipPerritt Capital Management Inc.Bought 12,480 shares on 11/14/2023Ownership: 0.368%Warberg Asset Management LLCBought 29,867 shares on 11/13/2023Ownership: 0.209%View All Institutional Transactions DRCT Stock Analysis - Frequently Asked Questions Should I buy or sell Direct Digital stock right now? 3 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Direct Digital in the last year. There are currently 3 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" DRCT shares. View DRCT analyst ratings or view top-rated stocks. What is Direct Digital's stock price target for 2024? 3 Wall Street analysts have issued 12-month target prices for Direct Digital's shares. Their DRCT share price targets range from $5.50 to $15.00. On average, they expect the company's share price to reach $11.00 in the next year. This suggests that the stock has a possible downside of 10.7%. View analysts price targets for DRCT or view top-rated stocks among Wall Street analysts. How have DRCT shares performed in 2023? Direct Digital's stock was trading at $2.4250 at the start of the year. Since then, DRCT shares have increased by 408.0% and is now trading at $12.32. View the best growth stocks for 2023 here. Are investors shorting Direct Digital? Direct Digital saw a increase in short interest in November. As of November 15th, there was short interest totaling 542,500 shares, an increase of 8,941.7% from the October 31st total of 6,000 shares. Based on an average daily volume of 571,700 shares, the short-interest ratio is currently 0.9 days. Currently, 18.8% of the company's shares are sold short. View Direct Digital's Short Interest. When is Direct Digital's next earnings date? The company is scheduled to release its next quarterly earnings announcement on Thursday, March 28th 2024. View our DRCT earnings forecast. How were Direct Digital's earnings last quarter? Direct Digital Holdings, Inc. (NASDAQ:DRCT) released its quarterly earnings data on Thursday, November, 9th. The company reported $0.23 earnings per share for the quarter, beating analysts' consensus estimates of $0.05 by $0.18. The business earned $59.47 million during the quarter, compared to analysts' expectations of $33.86 million. Direct Digital had a net margin of 2.32% and a trailing twelve-month return on equity of 78.67%. When did Direct Digital IPO? (DRCT) raised $18 million in an initial public offering (IPO) on Friday, February 11th 2022. The company issued 2,200,000 shares at $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners acted as the underwriters for the IPO. Who are Direct Digital's major shareholders? Direct Digital's stock is owned by a variety of retail and institutional investors. Top institutional shareholders include Perritt Capital Management Inc. (0.37%) and Warberg Asset Management LLC (0.21%). View institutional ownership trends. How do I buy shares of Direct Digital? Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab. Compare Top Brokerages Here. 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