Positive News SentimentPositive NewsNASDAQ:DRCT Direct Digital (DRCT) Stock Price, News & Analysis $2.51 +0.03 (+1.21%) (As of 09/12/2024 ET) Add Compare Share Share Today's Range$2.48▼$2.5950-Day Range$2.46▼$4.8652-Week Range$2.14▼$35.88Volume12,007 shsAverage Volume259,191 shsMarket Capitalization$35.82 millionP/E Ratio17.93Dividend YieldN/APrice Target$21.00 Stock AnalysisStock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsStock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrends Get Direct Digital alerts: Email Address Direct Digital MarketRank™ Stock AnalysisAnalyst RatingModerate Buy2.67 Rating ScoreUpside/Downside736.7% Upside$21.00 Price TargetShort InterestHealthy1.96% of Float Sold ShortDividend StrengthN/ASustainabilityN/ANews Sentiment1.87Based on 2 Articles This WeekInsider TradingSelling Shares$14,739 Sold Last QuarterProj. Earnings Growth175.00%From $0.16 to $0.44 Per ShareSee Full Details Hide Full Details Overall MarketRank™New Rank-Based ScoringMarketRank™ is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.4.00 out of 5 starsBusiness Services Sector62nd out of 311 stocksAdvertising Industry1st out of 10 stocks 3.3 Analyst's Opinion Consensus RatingDirect Digital has received a consensus rating of Moderate Buy. The company's average rating score is 2.67, and is based on 2 buy ratings, 1 hold rating, and no sell ratings.Amount of Analyst CoverageDirect Digital has received no research coverage in the past 90 days.Read more about Direct Digital's stock forecast and price target. Previous Next 3.0 Short Interest Percentage of Shares Shorted1.96% of the float of Direct Digital has been sold short.Short Interest Ratio / Days to CoverDirect Digital has a short interest ratio ("days to cover") of 0.2, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Direct Digital has recently increased by 40.25%, indicating that investor sentiment is decreasing significantly. Previous Next 0.0 Dividend Strength Dividend YieldDirect Digital does not currently pay a dividend.Dividend GrowthDirect Digital does not have a long track record of dividend growth. Previous Next N/A Sustainability and ESG Overall ESG (Environmental, Social, and Governance) ScoreThere is no current Upright™ data available for DRCT. Previous Next 3.3 News and Social Media Coverage News SentimentDirect Digital has a news sentiment score of 1.87. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.73 average news sentiment score of Business Services companies.News Coverage This WeekMarketBeat has tracked 2 news articles for Direct Digital this week, compared to 5 articles on an average week.Search Interest5 people have searched for DRCT on MarketBeat in the last 30 days. This is an increase of 67% compared to the previous 30 days. Previous Next 2.5 Company Ownership Insider Buying vs. Insider SellingIn the past three months, Direct Digital insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $14,739.00 in company stock.Percentage Held by Insiders80.79% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by InstitutionsOnly 4.02% of the stock of Direct Digital is held by institutions.Read more about Direct Digital's insider trading history. Previous Next 3.1 Earnings and Valuation Earnings GrowthEarnings for Direct Digital are expected to grow by 175.00% in the coming year, from $0.16 to $0.44 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Direct Digital is 17.93, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 129.97.Price to Earnings Ratio vs. SectorThe P/E ratio of Direct Digital is 17.93, which means that it is trading at a less expensive P/E ratio than the Business Services sector average P/E ratio of about 42.52.Price to Book Value per Share RatioDirect Digital has a P/B Ratio of 7.84. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities. Previous Next See Top Rated MarketRank™ Stocks Here Ad Weiss RatingsAmerica dodged a crisis — next time it could be much worseLegendary financial forecaster, Dr. Martin Weiss, has been warning us about it for months … He believes the next incident could lead to people seeing their bank accounts frozen.Click here and follow the three simple steps Martin shares in this video to protect your savings whi About Direct Digital Stock (NASDAQ:DRCT)Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.Read More DRCT Stock Price History View Price History Chart DataSkip Price History Chart 30 days | 90 days | 365 days | Advanced Chart DRCT Stock News HeadlinesAugust 27, 2024 | prnewswire.comDirect Digital Holdings Announces Receipt of Anticipated Additional Delinquency NoticeAugust 16, 2024 | finance.yahoo.comDirect Digital Holdings' (NASDAQ:DRCT) Returns On Capital Are Heading HigherSeptember 13, 2024 | Mode Mobile (Ad)Pre-IPO| 32,481% Growth: First Disruption to $martphones in 15 Years🤳High-Growth Smartphone Startup 45 Million Users. $60M+ in Revenue. 32,481% Growth Rate. $1T+ market opportunity. August 11, 2024 | msn.comConnecticut is set to join IRS Direct File for Filing Season 2025August 5, 2024 | globenewswire.comDIRECT DIGITAL ALERT: Bragar Eagel & Squire, P.C. is Investigating Direct Digital Holdings, Inc. on Behalf of Long-Term Stockholders and Encourages Investors to Contact the FirmJuly 29, 2024 | investorplace.com3 Dirt-Cheap Stocks Under $10 That Could EXPLODE!July 25, 2024 | msn.comDocVilla Enhances Direct Primary Care with Employer-Employee IntegrationJuly 24, 2024 | msn.comDirect Deposit Explained: How It Works and BenefitsSeptember 13, 2024 | Mode Mobile (Ad)Pre-IPO| 32,481% Growth: First Disruption to $martphones in 15 Years🤳High-Growth Smartphone Startup 45 Million Users. $60M+ in Revenue. 32,481% Growth Rate. $1T+ market opportunity. July 22, 2024 | markets.businessinsider.comFINAL DEADLINE ALERT: Faruqi & Faruqi, LLP Investigates Claims on Behalf of Investors of Direct DigitalJuly 22, 2024 | prnewswire.comShareholders of Direct Digital Holdings, Inc. Should Contact The Schall Law Firm Before July 22, 2024 - DRCTJuly 22, 2024 | businesswire.comDRCT Investors Have the Opportunity to Lead Direct Digital Holdings, Inc. Securities Fraud Lawsuit with the Schall Law FirmJuly 21, 2024 | investorplace.com7 Growth Stocks to Buy With $1,000 or You'll Be Kicking Yourself in 2025July 20, 2024 | globenewswire.comSHAREHOLDER ALERT: Pomerantz Law Firm Reminds Shareholders with Losses on their Investment in Direct Digital Holdings, Inc. of Class Action Lawsuit and Upcoming Deadlines – DRCTJuly 19, 2024 | prnewswire.comDRCT Investors Have Opportunity to Lead Direct Digital Holdings, Inc. Securities Fraud LawsuitJuly 19, 2024 | tmcnet.comThe Law Offices of Frank R. Cruz Reminds Investors of Looming Deadline in the Class Action Lawsuit Against Direct Digital Holdings, Inc. (DRCT)July 19, 2024 | prnewswire.comFaruqi & Faruqi LLP Reminds Shareholders of a Lead Plaintiff Deadline on July 22, 2024 in Direct Digital LawsuitJuly 18, 2024 | globenewswire.comDRCT DEADLINE: ROSEN, LEADING INVESTOR COUNSEL, Encourages Direct Digital Holdings, Inc. Investors to Secure Counsel Before Important July 22 Deadline in Securities Class Action – DRCTSee More Headlines Receive DRCT Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Direct Digital and its competitors with MarketBeat's FREE daily newsletter. Email Address Company Calendar Last Earnings3/26/2024Today9/13/2024Fiscal Year End12/31/2024Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorBusiness Services Industry Advertising Sub-IndustryBusiness Services Current SymbolNASDAQ:DRCT CUSIPN/A CIK1880613 Webwww.directdigitalholdings.com Phone832-402-1051FaxN/AEmployees60Year FoundedN/APrice Target and Rating Average Stock Price Target$21.00 High Stock Price Target$23.00 Low Stock Price Target$19.00 Potential Upside/Downside+736.7%Consensus RatingModerate Buy Rating Score (0-4)2.67 Research Coverage3 Analysts Profitability EPS (Most Recent Fiscal Year)$0.14 Trailing P/E Ratio17.93 Forward P/E Ratio15.69 P/E GrowthN/ANet Income$1.99 million Net Margins1.26% Pretax MarginN/A Return on Equity48.38% Return on Assets3.30% Debt Debt-to-Equity RatioN/A Current RatioN/A Quick RatioN/A Sales & Book Value Annual Sales$157.11 million Price / Sales0.23 Cash Flow$0.35 per share Price / Cash Flow7.16 Book Value$0.32 per share Price / Book7.84Miscellaneous Outstanding Shares14,270,000Free Float2,741,000Market Cap$35.82 million OptionableNot Optionable Beta7.59 The 10 Best AI Stocks to Own in 2024Wondering where to start (or end) with AI stocks? These 10 simple stocks can help investors build long-term wealth as artificial intelligence continues to grow into the future.Get This Free Report Key ExecutivesMr. Mark D. Walker (Age 48)CEO, Co-Founder & Chairman Comp: $518.75kMr. Keith W. Smith (Age 55)Co-Founder, President & Director Comp: $518.75kMs. Diana P. DiazChief Financial OfficerMs. Anu Pillai (Age 53)Chief Technology Officer Ms. M. Duyen Le CPAVice President of People & CultureMs. Maria Vilchez Lowrey (Age 42)Chief Growth Officer Ms. Kristie MacDonaldChief Executive Officer of Huddled MassesMr. Douglas MankiewiczChief Executive Officer of Orange 142Ms. Lashawnda GoffinChief Executive Officer of Colossus SSPMore ExecutivesKey CompetitorsRCM TechnologiesNASDAQ:RCMTtrivagoNASDAQ:TRVGOptimizeRxNASDAQ:OPRXQMMMNASDAQ:QMMMBragg Gaming GroupNASDAQ:BRAGView All CompetitorsInsiders & InstitutionsPrivium Fund Management UK LtdBought 20,925 shares on 8/2/2024Ownership: 0.147%Antoinette Renee LeatherberrySold 2,890 sharesTotal: $14,739.00 ($5.10/share)W Keith SmithSold 77,930 sharesTotal: $867,360.90 ($11.13/share)View All Insider TransactionsView All Institutional Transactions DRCT Stock Analysis - Frequently Asked Questions How have DRCT shares performed this year? Direct Digital's stock was trading at $14.88 at the start of the year. Since then, DRCT stock has decreased by 83.1% and is now trading at $2.51. View the best growth stocks for 2024 here. How were Direct Digital's earnings last quarter? Direct Digital Holdings, Inc. (NASDAQ:DRCT) posted its quarterly earnings results on Tuesday, March, 26th. The company reported ($0.08) EPS for the quarter, missing the consensus estimate of $0.28 by $0.36. The firm had revenue of $41.01 million for the quarter, compared to the consensus estimate of $66.02 million. Direct Digital had a trailing twelve-month return on equity of 48.38% and a net margin of 1.26%. When did Direct Digital IPO? Direct Digital (DRCT) raised $18 million in an IPO on Friday, February 11th 2022. The company issued 2,200,000 shares at a price of $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners acted as the underwriters for the IPO. Who are Direct Digital's major shareholders? Top institutional shareholders of Direct Digital include Privium Fund Management UK Ltd (0.15%). Insiders that own company stock include W Keith Smith and Antoinette Renee Leatherberry. View institutional ownership trends. How do I buy shares of Direct Digital? Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. Compare Top Brokerages Here. 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