IZEA Worldwide, Inc. operates a technology-driven platform that connects brands and agencies with content creators and social media influencers. Through its flagship marketplace, the company enables clients to commission sponsored blog posts, social media updates, videos and other forms of native advertising. IZEA’s suite of tools includes influencer discovery, campaign management, performance analytics and payment processing, helping marketers streamline the end-to-end creation and distribution of branded content.
Founded in 2006 by CEO Ted Murphy, IZEA originally focused on paid blogging services before evolving into a comprehensive influencer marketing solution. Over the years, the company has expanded its offerings with the acquisition of TapInfluence, a programmatic influencer marketing platform, and the launch of affiliate marketing services under its SOVRN Holdings subsidiary. IZEA’s SPARK token initiative further underscores its interest in leveraging blockchain technology to facilitate transparent, efficient transactions between brands and creators.
While headquartered in Winter Park, Florida, IZEA serves clients and creators across North America, Europe, Asia and Latin America. Its global network spans thousands of bloggers, social stars, video producers and podcasters, providing campaigns with diverse audiences in verticals such as technology, lifestyle, finance and entertainment. Campaign performance is tracked in real time, with metrics on engagement, reach and return on investment.
Leadership at IZEA emphasizes a technology-first approach to influencer marketing, blending programmatic capabilities with human curation. Under Ted Murphy’s direction, the company has pursued strategic partnerships and platform enhancements designed to meet the growing demand for accountability and data-driven insights in digital advertising. IZEA continues to develop its marketplace to address emerging trends, including short-form video content and automated bidding for brand-sponsored placements.
AI Generated. May Contain Errors.