XRX vs. ZBRA, CRSR, SSYS, MITK, EVLV, IMMR, RDCM, ALOT, INVE, and MKFG
Should you be buying Xerox stock or one of its competitors? The main competitors of Xerox include Zebra Technologies (ZBRA), Corsair Gaming (CRSR), Stratasys (SSYS), Mitek Systems (MITK), Evolv Technologies (EVLV), Immersion (IMMR), RADCOM (RDCM), AstroNova (ALOT), Identiv (INVE), and Markforged (MKFG).
Zebra Technologies (NASDAQ:ZBRA) and Xerox (NYSE:XRX) are both industrial products companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, risk, earnings, analyst recommendations, institutional ownership, profitability, valuation, community ranking and dividends.
91.0% of Zebra Technologies shares are owned by institutional investors. Comparatively, 85.4% of Xerox shares are owned by institutional investors. 1.0% of Zebra Technologies shares are owned by company insiders. Comparatively, 0.3% of Xerox shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Zebra Technologies has a beta of 1.7, suggesting that its share price is 70% more volatile than the S&P 500. Comparatively, Xerox has a beta of 1.63, suggesting that its share price is 63% more volatile than the S&P 500.
Zebra Technologies presently has a consensus target price of $312.27, suggesting a potential upside of 3.73%. Xerox has a consensus target price of $14.50, suggesting a potential upside of 1.40%. Given Xerox's stronger consensus rating and higher probable upside, research analysts clearly believe Zebra Technologies is more favorable than Xerox.
In the previous week, Zebra Technologies had 3 more articles in the media than Xerox. MarketBeat recorded 7 mentions for Zebra Technologies and 4 mentions for Xerox. Xerox's average media sentiment score of 1.54 beat Zebra Technologies' score of 1.39 indicating that Zebra Technologies is being referred to more favorably in the media.
Zebra Technologies has a net margin of 5.99% compared to Zebra Technologies' net margin of -2.74%. Xerox's return on equity of 13.05% beat Zebra Technologies' return on equity.
Zebra Technologies has higher earnings, but lower revenue than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.
Zebra Technologies received 39 more outperform votes than Xerox when rated by MarketBeat users. Likewise, 64.18% of users gave Zebra Technologies an outperform vote while only 54.13% of users gave Xerox an outperform vote.
Summary
Zebra Technologies beats Xerox on 17 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding XRX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartThis chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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