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Xerox (XRX) Competitors

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$5.16 -0.18 (-3.37%)
Closing price 06/13/2025 04:00 PM Eastern
Extended Trading
$5.24 +0.09 (+1.65%)
As of 06/13/2025 07:59 PM Eastern
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XRX vs. ZBRA, CRSR, EVLV, SSYS, MITK, IMMR, RDCM, MKFG, INVE, and ALOT

Should you be buying Xerox stock or one of its competitors? The main competitors of Xerox include Zebra Technologies (ZBRA), Corsair Gaming (CRSR), Evolv Technologies (EVLV), Stratasys (SSYS), Mitek Systems (MITK), Immersion (IMMR), RADCOM (RDCM), Markforged (MKFG), Identiv (INVE), and AstroNova (ALOT).

Xerox vs. Its Competitors

Xerox (NYSE:XRX) and Zebra Technologies (NASDAQ:ZBRA) are both industrials companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, dividends, valuation, earnings, profitability, community ranking, risk, institutional ownership and media sentiment.

Xerox has a beta of 1.81, meaning that its stock price is 81% more volatile than the S&P 500. Comparatively, Zebra Technologies has a beta of 1.75, meaning that its stock price is 75% more volatile than the S&P 500.

In the previous week, Zebra Technologies had 8 more articles in the media than Xerox. MarketBeat recorded 12 mentions for Zebra Technologies and 4 mentions for Xerox. Zebra Technologies' average media sentiment score of 1.42 beat Xerox's score of 0.68 indicating that Zebra Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Xerox
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zebra Technologies
10 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Zebra Technologies received 47 more outperform votes than Xerox when rated by MarketBeat users. Likewise, 63.31% of users gave Zebra Technologies an outperform vote while only 53.78% of users gave Xerox an outperform vote.

CompanyUnderperformOutperform
XeroxOutperform Votes
462
53.78%
Underperform Votes
397
46.22%
Zebra TechnologiesOutperform Votes
509
63.31%
Underperform Votes
295
36.69%

Xerox presently has a consensus target price of $9.50, suggesting a potential upside of 84.11%. Zebra Technologies has a consensus target price of $331.20, suggesting a potential upside of 16.78%. Given Xerox's higher probable upside, analysts plainly believe Xerox is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Xerox
3 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.25
Zebra Technologies
0 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.73

Zebra Technologies has lower revenue, but higher earnings than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Xerox$6.18B0.11-$1.32B-$10.55-0.49
Zebra Technologies$5.11B2.82$528M$10.5726.83

Zebra Technologies has a net margin of 10.60% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.34% beat Xerox's return on equity.

Company Net Margins Return on Equity Return on Assets
Xerox-21.24% 7.57% 1.49%
Zebra Technologies 10.60%18.34%8.12%

85.4% of Xerox shares are held by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are held by institutional investors. 0.3% of Xerox shares are held by insiders. Comparatively, 0.8% of Zebra Technologies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Zebra Technologies beats Xerox on 16 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding XRX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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XRX vs. The Competition

MetricXeroxComputer peripheral equipment IndustryIndustrials SectorNYSE Exchange
Market Cap$649.08M$14.15B$7.72B$19.68B
Dividend Yield9.75%4.47%4.56%3.80%
P/E Ratio-0.4827.6925.3834.98
Price / Sales0.113.47113.9142.66
Price / Cash2.3928.3226.8417.51
Price / Book0.595.984.184.78
Net Income-$1.32B$188.53M$807.24M$1.02B
7 Day Performance0.58%-2.67%0.06%0.82%
1 Month Performance-5.15%0.11%7.92%1.32%
1 Year Performance-62.20%0.38%26.57%10.65%

Xerox Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
XRX
Xerox
4.4951 of 5 stars
$5.16
-3.4%
$9.50
+84.1%
-62.2%$649.08M$6.18B-0.4820,500Options Volume
ZBRA
Zebra Technologies
4.2812 of 5 stars
$298.63
+1.1%
$328.82
+10.1%
-5.9%$15.19B$5.11B29.3310,500Positive News
CRSR
Corsair Gaming
4.072 of 5 stars
$9.51
+3.6%
$10.00
+5.2%
-16.9%$1.01B$1.35B-10.012,480
EVLV
Evolv Technologies
2.0828 of 5 stars
$5.43
-1.6%
$6.50
+19.7%
+115.8%$890.50M$113.69M-38.78170Options Volume
Gap Down
SSYS
Stratasys
2.9238 of 5 stars
$10.66
+2.0%
$12.20
+14.4%
+21.1%$764.49M$564.45M-8.082,060Positive News
Analyst Revision
MITK
Mitek Systems
3.0249 of 5 stars
$10.34
+0.8%
$12.88
+24.5%
-10.7%$467.82M$177.38M114.89450Positive News
IMMR
Immersion
3.5603 of 5 stars
$7.89
+2.5%
$12.25
+55.3%
-28.2%$255.60M$163.13M2.8220
RDCM
RADCOM
3.9283 of 5 stars
$13.16
+0.1%
$18.00
+36.8%
+33.4%$206.11M$63.48M29.91280News Coverage
Short Interest ↑
MKFG
Markforged
N/A$4.60
-3.0%
$5.00
+8.7%
+0.3%$95.44M$85.09M-1.06370Gap Down
INVE
Identiv
4.0576 of 5 stars
$3.28
+2.2%
$6.50
+98.2%
-25.0%$77.46M$25.24M1.07330Positive News
ALOT
AstroNova
3.0132 of 5 stars
$9.07
-2.2%
N/A-45.9%$68.90M$156.03M18.14340News Coverage
Short Interest ↓
Gap Up

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This page (NYSE:XRX) was last updated on 6/15/2025 by MarketBeat.com Staff
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