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Xerox (XRX) Competitors

Xerox logo
$2.90 +0.40 (+16.00%)
Closing price 05/22/2026 04:00 PM Eastern
Extended Trading
$2.90 +0.00 (+0.17%)
As of 05/22/2026 07:57 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

XRX vs. ZBRA, NSSC, OI, CDRE, and IPX

Should you buy Xerox stock or one of its competitors? MarketBeat compares Xerox with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Xerox include Zebra Technologies (ZBRA), NAPCO Security Technologies (NSSC), O-I Glass (OI), Cadre (CDRE), and IperionX (IPX). These companies are all part of the "industrials" sector.

How does Xerox compare to Zebra Technologies?

Xerox (NASDAQ:XRX) and Zebra Technologies (NASDAQ:ZBRA) are both industrials companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, dividends, media sentiment, risk, valuation and profitability.

Xerox currently has a consensus target price of $2.50, suggesting a potential downside of 13.79%. Zebra Technologies has a consensus target price of $319.00, suggesting a potential upside of 24.83%. Given Zebra Technologies' stronger consensus rating and higher probable upside, analysts plainly believe Zebra Technologies is more favorable than Xerox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Xerox
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
Zebra Technologies
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.62

Zebra Technologies has lower revenue, but higher earnings than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Xerox$7.02B0.05-$1.03B-$8.32N/A
Zebra Technologies$5.40B2.33$419M$8.2730.90

In the previous week, Zebra Technologies had 6 more articles in the media than Xerox. MarketBeat recorded 11 mentions for Zebra Technologies and 5 mentions for Xerox. Zebra Technologies' average media sentiment score of 0.71 beat Xerox's score of 0.37 indicating that Zebra Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Xerox
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Zebra Technologies
4 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

85.4% of Xerox shares are owned by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are owned by institutional investors. 1.5% of Xerox shares are owned by company insiders. Comparatively, 0.9% of Zebra Technologies shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Xerox has a beta of 2.28, suggesting that its share price is 128% more volatile than the broader market. Comparatively, Zebra Technologies has a beta of 1.62, suggesting that its share price is 62% more volatile than the broader market.

Zebra Technologies has a net margin of 7.49% compared to Xerox's net margin of -14.09%. Zebra Technologies' return on equity of 18.91% beat Xerox's return on equity.

Company Net Margins Return on Equity Return on Assets
Xerox-14.09% -12.08% -0.70%
Zebra Technologies 7.49%18.91%8.30%

Summary

Zebra Technologies beats Xerox on 13 of the 16 factors compared between the two stocks.

How does Xerox compare to NAPCO Security Technologies?

NAPCO Security Technologies (NASDAQ:NSSC) and Xerox (NASDAQ:XRX) are both small-cap industrials companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, dividends, risk, earnings, analyst recommendations, valuation, media sentiment and institutional ownership.

NAPCO Security Technologies has a net margin of 18.70% compared to Xerox's net margin of -14.09%. NAPCO Security Technologies' return on equity of 28.93% beat Xerox's return on equity.

Company Net Margins Return on Equity Return on Assets
NAPCO Security Technologies18.70% 28.93% 24.39%
Xerox -14.09%-12.08%-0.70%

NAPCO Security Technologies has higher earnings, but lower revenue than Xerox. Xerox is trading at a lower price-to-earnings ratio than NAPCO Security Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NAPCO Security Technologies$181.62M7.36$43.41M$1.0435.97
Xerox$7.02B0.05-$1.03B-$8.32N/A

NAPCO Security Technologies has a beta of 1.54, meaning that its share price is 54% more volatile than the broader market. Comparatively, Xerox has a beta of 2.28, meaning that its share price is 128% more volatile than the broader market.

NAPCO Security Technologies currently has a consensus target price of $48.67, indicating a potential upside of 30.09%. Xerox has a consensus target price of $2.50, indicating a potential downside of 13.79%. Given NAPCO Security Technologies' stronger consensus rating and higher possible upside, research analysts plainly believe NAPCO Security Technologies is more favorable than Xerox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NAPCO Security Technologies
0 Sell rating(s)
2 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.75
Xerox
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

85.1% of NAPCO Security Technologies shares are owned by institutional investors. Comparatively, 85.4% of Xerox shares are owned by institutional investors. 5.7% of NAPCO Security Technologies shares are owned by insiders. Comparatively, 1.5% of Xerox shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

NAPCO Security Technologies pays an annual dividend of $0.60 per share and has a dividend yield of 1.6%. Xerox pays an annual dividend of $0.10 per share and has a dividend yield of 3.4%. NAPCO Security Technologies pays out 57.7% of its earnings in the form of a dividend. Xerox pays out -1.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. NAPCO Security Technologies has increased its dividend for 2 consecutive years. Xerox is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Xerox had 4 more articles in the media than NAPCO Security Technologies. MarketBeat recorded 5 mentions for Xerox and 1 mentions for NAPCO Security Technologies. NAPCO Security Technologies' average media sentiment score of 1.83 beat Xerox's score of 0.37 indicating that NAPCO Security Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NAPCO Security Technologies
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Xerox
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

NAPCO Security Technologies beats Xerox on 13 of the 19 factors compared between the two stocks.

How does Xerox compare to O-I Glass?

Xerox (NASDAQ:XRX) and O-I Glass (NYSE:OI) are both small-cap industrials companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, earnings, risk, media sentiment, dividends and profitability.

Xerox has a beta of 2.28, suggesting that its stock price is 128% more volatile than the broader market. Comparatively, O-I Glass has a beta of 0.65, suggesting that its stock price is 35% less volatile than the broader market.

Xerox currently has a consensus target price of $2.50, suggesting a potential downside of 13.79%. O-I Glass has a consensus target price of $15.50, suggesting a potential upside of 75.44%. Given O-I Glass' stronger consensus rating and higher probable upside, analysts plainly believe O-I Glass is more favorable than Xerox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Xerox
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
O-I Glass
2 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.44

O-I Glass has a net margin of -2.91% compared to Xerox's net margin of -14.09%. O-I Glass' return on equity of 13.65% beat Xerox's return on equity.

Company Net Margins Return on Equity Return on Assets
Xerox-14.09% -12.08% -0.70%
O-I Glass -2.91%13.65%2.13%

85.4% of Xerox shares are owned by institutional investors. Comparatively, 97.2% of O-I Glass shares are owned by institutional investors. 1.5% of Xerox shares are owned by company insiders. Comparatively, 1.0% of O-I Glass shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

O-I Glass has lower revenue, but higher earnings than Xerox. O-I Glass is trading at a lower price-to-earnings ratio than Xerox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Xerox$7.02B0.05-$1.03B-$8.32N/A
O-I Glass$6.43B0.21-$129M-$1.22N/A

In the previous week, Xerox had 4 more articles in the media than O-I Glass. MarketBeat recorded 5 mentions for Xerox and 1 mentions for O-I Glass. Xerox's average media sentiment score of 0.37 beat O-I Glass' score of 0.00 indicating that Xerox is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Xerox
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
O-I Glass
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

O-I Glass beats Xerox on 11 of the 17 factors compared between the two stocks.

How does Xerox compare to Cadre?

Xerox (NASDAQ:XRX) and Cadre (NYSE:CDRE) are both small-cap industrials companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, risk, earnings, analyst recommendations, institutional ownership, valuation and media sentiment.

Cadre has a net margin of 5.80% compared to Xerox's net margin of -14.09%. Cadre's return on equity of 12.39% beat Xerox's return on equity.

Company Net Margins Return on Equity Return on Assets
Xerox-14.09% -12.08% -0.70%
Cadre 5.80%12.39%5.08%

Xerox pays an annual dividend of $0.10 per share and has a dividend yield of 3.4%. Cadre pays an annual dividend of $0.40 per share and has a dividend yield of 1.3%. Xerox pays out -1.2% of its earnings in the form of a dividend. Cadre pays out 44.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Cadre has increased its dividend for 2 consecutive years. Xerox is clearly the better dividend stock, given its higher yield and lower payout ratio.

85.4% of Xerox shares are held by institutional investors. Comparatively, 44.0% of Cadre shares are held by institutional investors. 1.5% of Xerox shares are held by company insiders. Comparatively, 30.1% of Cadre shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Xerox has a beta of 2.28, suggesting that its stock price is 128% more volatile than the broader market. Comparatively, Cadre has a beta of 1.32, suggesting that its stock price is 32% more volatile than the broader market.

Cadre has lower revenue, but higher earnings than Xerox. Xerox is trading at a lower price-to-earnings ratio than Cadre, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Xerox$7.02B0.05-$1.03B-$8.32N/A
Cadre$610.31M2.13$44.14M$0.8934.11

In the previous week, Xerox had 3 more articles in the media than Cadre. MarketBeat recorded 5 mentions for Xerox and 2 mentions for Cadre. Cadre's average media sentiment score of 0.54 beat Xerox's score of 0.37 indicating that Cadre is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Xerox
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Cadre
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Xerox presently has a consensus price target of $2.50, indicating a potential downside of 13.79%. Cadre has a consensus price target of $39.75, indicating a potential upside of 30.93%. Given Cadre's stronger consensus rating and higher probable upside, analysts plainly believe Cadre is more favorable than Xerox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Xerox
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
Cadre
2 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.43

Summary

Cadre beats Xerox on 14 of the 20 factors compared between the two stocks.

How does Xerox compare to IperionX?

IperionX (NASDAQ:IPX) and Xerox (NASDAQ:XRX) are both small-cap industrials companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, valuation, dividends, media sentiment, risk, profitability and institutional ownership.

2.8% of IperionX shares are owned by institutional investors. Comparatively, 85.4% of Xerox shares are owned by institutional investors. 1.5% of Xerox shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

IperionX has a net margin of 0.00% compared to Xerox's net margin of -14.09%. IperionX's return on equity of 0.00% beat Xerox's return on equity.

Company Net Margins Return on Equity Return on Assets
IperionXN/A N/A N/A
Xerox -14.09%-12.08%-0.70%

IperionX has a beta of 1.47, indicating that its stock price is 47% more volatile than the broader market. Comparatively, Xerox has a beta of 2.28, indicating that its stock price is 128% more volatile than the broader market.

IperionX currently has a consensus price target of $55.33, indicating a potential upside of 47.08%. Xerox has a consensus price target of $2.50, indicating a potential downside of 13.79%. Given IperionX's stronger consensus rating and higher probable upside, equities research analysts clearly believe IperionX is more favorable than Xerox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
IperionX
1 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.67
Xerox
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

In the previous week, IperionX had 1 more articles in the media than Xerox. MarketBeat recorded 6 mentions for IperionX and 5 mentions for Xerox. Xerox's average media sentiment score of 0.37 beat IperionX's score of 0.03 indicating that Xerox is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
IperionX
0 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Xerox
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

IperionX has higher earnings, but lower revenue than Xerox.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
IperionXN/AN/A-$35.35MN/AN/A
Xerox$7.02B0.05-$1.03B-$8.32N/A

Summary

IperionX beats Xerox on 8 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding XRX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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XRX vs. The Competition

MetricXeroxComputer peripheral equipment IndustryIndustrials SectorNASDAQ Exchange
Market Cap$379.26M$379.26M$9.27B$12.34B
Dividend Yield3.45%3.45%3.56%5.28%
P/E Ratio-0.35N/A25.0522.90
Price / Sales0.050.054,734.4386.23
Price / Cash1.381.3827.5956.73
Price / Book1.241.245.047.14
Net Income-$1.03B-$1.03B$792.97M$335.80M
7 Day Performance12.40%12.40%0.82%3.02%
1 Month Performance85.90%85.90%1.83%2.48%
1 Year Performance-35.41%-35.41%32.04%35.08%

Xerox Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
XRX
Xerox
1.831 of 5 stars
$2.90
+16.0%
$2.50
-13.8%
-35.4%$379.26M$7.02BN/A22,900
ZBRA
Zebra Technologies
4.2717 of 5 stars
$260.06
+0.3%
$319.00
+22.7%
-10.1%$12.76B$5.40B31.4510,700
NSSC
NAPCO Security Technologies
4.4357 of 5 stars
$36.08
-0.4%
$48.67
+34.9%
+33.1%$1.29B$181.62M34.691,061
OI
O-I Glass
4.744 of 5 stars
$8.34
-0.2%
$15.50
+85.9%
-32.3%$1.28B$6.43BN/A19,000
CDRE
Cadre
4.1171 of 5 stars
$29.20
-1.9%
$39.75
+36.1%
-7.1%$1.27B$610.31M32.812,533

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This page (NASDAQ:XRX) was last updated on 5/24/2026 by MarketBeat.com Staff.
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