Xerox (XRX) Competitors

Xerox (NYSE:XRX) and Zebra Technologies (NASDAQ:ZBRA) are both industrials companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, dividends, valuation, earnings, profitability, community ranking, risk, institutional ownership and media sentiment.

Which has more risk and volatility, XRX or ZBRA?

Xerox has a beta of 1.81, meaning that its stock price is 81% more volatile than the S&P 500. Comparatively, Zebra Technologies has a beta of 1.75, meaning that its stock price is 75% more volatile than the S&P 500.

Does the media prefer XRX or ZBRA?

In the previous week, Zebra Technologies had 8 more articles in the media than Xerox. MarketBeat recorded 12 mentions for Zebra Technologies and 4 mentions for Xerox. Zebra Technologies' average media sentiment score of 1.42 beat Xerox's score of 0.68 indicating that Zebra Technologies is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Xerox	1 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Zebra Technologies	10 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community believe in XRX or ZBRA?

Zebra Technologies received 47 more outperform votes than Xerox when rated by MarketBeat users. Likewise, 63.31% of users gave Zebra Technologies an outperform vote while only 53.78% of users gave Xerox an outperform vote.

Company	Underperform	Outperform
Xerox	Outperform Votes 462 53.78%	Underperform Votes 397 46.22%
Zebra Technologies	Outperform Votes 509 63.31%	Underperform Votes 295 36.69%

Do analysts recommend XRX or ZBRA?

Xerox presently has a consensus target price of $9.50, suggesting a potential upside of 84.11%. Zebra Technologies has a consensus target price of $331.20, suggesting a potential upside of 16.78%. Given Xerox's higher probable upside, analysts plainly believe Xerox is more favorable than Zebra Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Xerox	3 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.25
Zebra Technologies	0 Sell rating(s)	4 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.73

Which has better valuation & earnings, XRX or ZBRA?

Zebra Technologies has lower revenue, but higher earnings than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Xerox	$6.18B	0.11	-$1.32B	-$10.55	-0.49
Zebra Technologies	$5.11B	2.82	$528M	$10.57	26.83

Is XRX or ZBRA more profitable?

Zebra Technologies has a net margin of 10.60% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.34% beat Xerox's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Xerox	-21.24%	7.57%	1.49%
Zebra Technologies	10.60%	18.34%	8.12%

Do institutionals & insiders hold more shares of XRX or ZBRA?

85.4% of Xerox shares are held by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are held by institutional investors. 0.3% of Xerox shares are held by insiders. Comparatively, 0.8% of Zebra Technologies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Zebra Technologies beats Xerox on 16 of the 19 factors compared between the two stocks.