Xerox (XRX) Competitors $5.10 -0.04 (-0.78%) Closing price 07/11/2025 04:00 PM EasternExtended Trading$5.12 +0.02 (+0.29%) As of 07/11/2025 07:55 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock XRX vs. ZBRA, MKFG, ALG, AMBP, POWL, ATKR, OI, EPAC, AIN, and HTZShould you be buying Xerox stock or one of its competitors? The main competitors of Xerox include Zebra Technologies (ZBRA), Markforged (MKFG), Alamo Group (ALG), Ardagh Metal Packaging (AMBP), Powell Industries (POWL), Atkore (ATKR), O-I Glass (OI), Enerpac Tool Group (EPAC), Albany International (AIN), and Hertz Global (HTZ). These companies are all part of the "industrials" sector. Xerox vs. Its Competitors Zebra Technologies Markforged Alamo Group Ardagh Metal Packaging Powell Industries Atkore O-I Glass Enerpac Tool Group Albany International Hertz Global Zebra Technologies (NASDAQ:ZBRA) and Xerox (NYSE:XRX) are both industrials companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, profitability, media sentiment, dividends, valuation, analyst recommendations, risk and earnings. Do insiders and institutionals believe in ZBRA or XRX? 91.0% of Zebra Technologies shares are owned by institutional investors. Comparatively, 85.4% of Xerox shares are owned by institutional investors. 0.8% of Zebra Technologies shares are owned by insiders. Comparatively, 1.5% of Xerox shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. Does the media prefer ZBRA or XRX? In the previous week, Zebra Technologies had 11 more articles in the media than Xerox. MarketBeat recorded 16 mentions for Zebra Technologies and 5 mentions for Xerox. Zebra Technologies' average media sentiment score of 0.91 beat Xerox's score of 0.73 indicating that Zebra Technologies is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Zebra Technologies 5 Very Positive mention(s) 2 Positive mention(s) 6 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Xerox 1 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has higher valuation and earnings, ZBRA or XRX? Zebra Technologies has higher earnings, but lower revenue than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioZebra Technologies$4.98B3.34$528M$10.5730.95Xerox$6.18B0.10-$1.32B-$10.55-0.48 Which has more risk and volatility, ZBRA or XRX? Zebra Technologies has a beta of 1.75, indicating that its share price is 75% more volatile than the S&P 500. Comparatively, Xerox has a beta of 1.82, indicating that its share price is 82% more volatile than the S&P 500. Is ZBRA or XRX more profitable? Zebra Technologies has a net margin of 10.73% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.77% beat Xerox's return on equity.Company Net Margins Return on Equity Return on Assets Zebra Technologies10.73% 18.77% 8.42% Xerox -21.24%7.57%1.49% Do analysts prefer ZBRA or XRX? Zebra Technologies presently has a consensus price target of $338.18, indicating a potential upside of 3.38%. Xerox has a consensus price target of $9.00, indicating a potential upside of 76.47%. Given Xerox's higher probable upside, analysts clearly believe Xerox is more favorable than Zebra Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Zebra Technologies 0 Sell rating(s) 4 Hold rating(s) 7 Buy rating(s) 2 Strong Buy rating(s) 2.85Xerox 2 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.33 SummaryZebra Technologies beats Xerox on 13 of the 17 factors compared between the two stocks. Get Xerox News Delivered to You Automatically Sign up to receive the latest news and ratings for XRX and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding XRX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart XRX vs. The Competition Export to ExcelMetricXeroxComputer peripheral equipment IndustryIndustrials SectorNYSE ExchangeMarket Cap$641.53M$368.48M$7.67B$20.60BDividend Yield1.83%1.83%4.53%3.72%P/E Ratio-0.47N/A25.1727.81Price / Sales0.100.61120.4040.72Price / Cash2.392.3927.3622.32Price / Book0.590.584.404.57Net Income-$1.32B-$712.29M$791.63M$989.30M7 Day Performance-9.17%-4.59%0.73%0.20%1 Month Performance-1.16%-0.58%5.36%5.53%1 Year Performance-52.29%-29.21%28.02%10.30% Xerox Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)XRXXerox4.6743 of 5 stars$5.10-0.8%$9.00+76.5%-52.3%$641.53M$6.18B-0.4720,500News CoverageOptions VolumeZBRAZebra Technologies3.5627 of 5 stars$308.29-0.3%$331.20+7.4%+0.6%$15.68B$4.98B29.179,900News CoverageAnalyst UpgradeMKFGMarkforgedN/A$4.60-3.0%$5.00+8.7%-6.1%$95.44M$85.09M-1.06370Gap DownALGAlamo Group3.3318 of 5 stars$219.25+1.0%$196.33-10.5%+30.6%$2.65B$1.63B22.843,750AMBPArdagh Metal Packaging1.8163 of 5 stars$4.30flat$3.64-15.3%+30.6%$2.57B$4.91B-107.506,300News CoverageAnalyst ForecastPOWLPowell Industries3.9506 of 5 stars$210.45-1.2%$312.00+48.3%+49.6%$2.54B$1.01B14.793,187News CoveragePositive NewsATKRAtkore2.3259 of 5 stars$70.64-0.7%$79.57+12.6%-47.6%$2.38B$2.97B13.585,600News CoveragePositive NewsOIO-I Glass4.6484 of 5 stars$14.77-1.9%$16.30+10.4%+35.9%$2.28B$6.53B-11.7221,000News CoverageAnalyst ForecastOptions VolumeEPACEnerpac Tool Group4.5723 of 5 stars$40.57-2.3%$53.00+30.6%-3.0%$2.19B$589.51M24.892,000Positive NewsHigh Trading VolumeAINAlbany International3.7658 of 5 stars$70.20+1.0%$79.00+12.5%-20.3%$2.12B$1.23B28.315,400News CoverageHTZHertz GlobalN/A$6.83-3.4%N/A+86.6%$2.11B$8.78B-0.6725,000News Coverage Related Companies and Tools Related Companies ZBRA Competitors MKFG Competitors ALG Competitors AMBP Competitors POWL Competitors ATKR Competitors OI Competitors EPAC Competitors AIN Competitors HTZ Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:XRX) was last updated on 7/13/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredThis Signal Only Flashes Once Every 4 Years – And It Just TriggeredThis same signal has appeared twice before in the past 8 years — both times, it kicked off major moves in cryp...Crypto Swap Profits | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredPresidential Bombshell: $150T Resource to Be Released as soon as this Summer?Something extraordinary is happening in Washington. 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