Free Trial

Zebra Technologies (ZBRA) Competitors

Zebra Technologies logo
$249.96 +6.33 (+2.60%)
Closing price 06/1/2026 04:00 PM Eastern
Extended Trading
$253.02 +3.07 (+1.23%)
As of 06/1/2026 07:19 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

ZBRA vs. CG, CGNX, CSQ, MKSI, and TRMB

Should you buy Zebra Technologies stock or one of its competitors? MarketBeat compares Zebra Technologies with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Zebra Technologies include Carlyle Group (CG), Cognex (CGNX), Calamos Strategic Total Return Fund (CSQ), MKS (MKSI), and Trimble (TRMB).

How does Zebra Technologies compare to Carlyle Group?

Zebra Technologies (NASDAQ:ZBRA) and Carlyle Group (NASDAQ:CG) are related large-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, media sentiment, analyst recommendations, dividends, valuation, risk, institutional ownership and earnings.

91.0% of Zebra Technologies shares are held by institutional investors. Comparatively, 55.9% of Carlyle Group shares are held by institutional investors. 0.9% of Zebra Technologies shares are held by company insiders. Comparatively, 25.4% of Carlyle Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Zebra Technologies currently has a consensus price target of $319.00, suggesting a potential upside of 27.62%. Carlyle Group has a consensus price target of $62.00, suggesting a potential upside of 37.47%. Given Carlyle Group's higher probable upside, analysts plainly believe Carlyle Group is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zebra Technologies
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.62
Carlyle Group
1 Sell rating(s)
9 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.35

Carlyle Group has a net margin of 13.46% compared to Zebra Technologies' net margin of 7.49%. Carlyle Group's return on equity of 20.95% beat Zebra Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Zebra Technologies7.49% 18.91% 8.30%
Carlyle Group 13.46%20.95%5.28%

In the previous week, Carlyle Group had 1 more articles in the media than Zebra Technologies. MarketBeat recorded 11 mentions for Carlyle Group and 10 mentions for Zebra Technologies. Carlyle Group's average media sentiment score of 0.95 beat Zebra Technologies' score of 0.65 indicating that Carlyle Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zebra Technologies
4 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Carlyle Group
5 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Carlyle Group has lower revenue, but higher earnings than Zebra Technologies. Zebra Technologies is trading at a lower price-to-earnings ratio than Carlyle Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zebra Technologies$5.40B2.21$419M$8.2730.22
Carlyle Group$4.78B3.40$808.70M$1.4630.89

Zebra Technologies has a beta of 1.63, meaning that its share price is 63% more volatile than the broader market. Comparatively, Carlyle Group has a beta of 1.84, meaning that its share price is 84% more volatile than the broader market.

Summary

Carlyle Group beats Zebra Technologies on 10 of the 16 factors compared between the two stocks.

How does Zebra Technologies compare to Cognex?

Cognex (NASDAQ:CGNX) and Zebra Technologies (NASDAQ:ZBRA) are related large-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, profitability, institutional ownership, valuation, risk, dividends and media sentiment.

88.1% of Cognex shares are owned by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are owned by institutional investors. 1.7% of Cognex shares are owned by company insiders. Comparatively, 0.9% of Zebra Technologies shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Cognex currently has a consensus target price of $70.43, suggesting a potential upside of 8.96%. Zebra Technologies has a consensus target price of $319.00, suggesting a potential upside of 27.62%. Given Zebra Technologies' higher probable upside, analysts clearly believe Zebra Technologies is more favorable than Cognex.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cognex
0 Sell rating(s)
6 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.72
Zebra Technologies
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.62

Zebra Technologies has higher revenue and earnings than Cognex. Zebra Technologies is trading at a lower price-to-earnings ratio than Cognex, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cognex$994.36M10.82$114.44M$0.8476.95
Zebra Technologies$5.40B2.21$419M$8.2730.22

In the previous week, Cognex had 4 more articles in the media than Zebra Technologies. MarketBeat recorded 14 mentions for Cognex and 10 mentions for Zebra Technologies. Cognex's average media sentiment score of 0.93 beat Zebra Technologies' score of 0.65 indicating that Cognex is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cognex
6 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zebra Technologies
4 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Cognex has a net margin of 13.62% compared to Zebra Technologies' net margin of 7.49%. Zebra Technologies' return on equity of 18.91% beat Cognex's return on equity.

Company Net Margins Return on Equity Return on Assets
Cognex13.62% 10.89% 8.09%
Zebra Technologies 7.49%18.91%8.30%

Cognex has a beta of 1.52, suggesting that its stock price is 52% more volatile than the broader market. Comparatively, Zebra Technologies has a beta of 1.63, suggesting that its stock price is 63% more volatile than the broader market.

Summary

Cognex beats Zebra Technologies on 9 of the 17 factors compared between the two stocks.

How does Zebra Technologies compare to Calamos Strategic Total Return Fund?

Zebra Technologies (NASDAQ:ZBRA) and Calamos Strategic Total Return Fund (NASDAQ:CSQ) are related companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, media sentiment, earnings, valuation, institutional ownership, risk and dividends.

91.0% of Zebra Technologies shares are owned by institutional investors. 0.9% of Zebra Technologies shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Zebra Technologies has higher revenue and earnings than Calamos Strategic Total Return Fund.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zebra Technologies$5.40B2.21$419M$8.2730.22
Calamos Strategic Total Return Fund$723.74MN/AN/AN/AN/A

In the previous week, Zebra Technologies had 6 more articles in the media than Calamos Strategic Total Return Fund. MarketBeat recorded 10 mentions for Zebra Technologies and 4 mentions for Calamos Strategic Total Return Fund. Calamos Strategic Total Return Fund's average media sentiment score of 1.52 beat Zebra Technologies' score of 0.65 indicating that Calamos Strategic Total Return Fund is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zebra Technologies
4 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Calamos Strategic Total Return Fund
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Zebra Technologies has a net margin of 7.49% compared to Calamos Strategic Total Return Fund's net margin of 0.00%. Zebra Technologies' return on equity of 18.91% beat Calamos Strategic Total Return Fund's return on equity.

Company Net Margins Return on Equity Return on Assets
Zebra Technologies7.49% 18.91% 8.30%
Calamos Strategic Total Return Fund N/A N/A N/A

Zebra Technologies presently has a consensus target price of $319.00, suggesting a potential upside of 27.62%. Given Zebra Technologies' stronger consensus rating and higher possible upside, analysts plainly believe Zebra Technologies is more favorable than Calamos Strategic Total Return Fund.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zebra Technologies
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.62
Calamos Strategic Total Return Fund
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

Zebra Technologies beats Calamos Strategic Total Return Fund on 10 of the 11 factors compared between the two stocks.

How does Zebra Technologies compare to MKS?

MKS (NASDAQ:MKSI) and Zebra Technologies (NASDAQ:ZBRA) are related large-cap companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, earnings, risk, dividends, institutional ownership, media sentiment and profitability.

Zebra Technologies has higher revenue and earnings than MKS. Zebra Technologies is trading at a lower price-to-earnings ratio than MKS, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MKS$3.93B5.46$295M$4.7866.45
Zebra Technologies$5.40B2.21$419M$8.2730.22

MKS currently has a consensus target price of $324.92, suggesting a potential upside of 2.30%. Zebra Technologies has a consensus target price of $319.00, suggesting a potential upside of 27.62%. Given Zebra Technologies' higher possible upside, analysts plainly believe Zebra Technologies is more favorable than MKS.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MKS
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
2 Strong Buy rating(s)
2.87
Zebra Technologies
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.62

In the previous week, MKS had 22 more articles in the media than Zebra Technologies. MarketBeat recorded 32 mentions for MKS and 10 mentions for Zebra Technologies. MKS's average media sentiment score of 0.84 beat Zebra Technologies' score of 0.65 indicating that MKS is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MKS
10 Very Positive mention(s)
4 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zebra Technologies
4 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

MKS has a beta of 1.99, indicating that its stock price is 99% more volatile than the broader market. Comparatively, Zebra Technologies has a beta of 1.63, indicating that its stock price is 63% more volatile than the broader market.

99.8% of MKS shares are held by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are held by institutional investors. 0.6% of MKS shares are held by insiders. Comparatively, 0.9% of Zebra Technologies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

MKS has a net margin of 8.06% compared to Zebra Technologies' net margin of 7.49%. MKS's return on equity of 21.49% beat Zebra Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
MKS8.06% 21.49% 6.54%
Zebra Technologies 7.49%18.91%8.30%

Summary

MKS beats Zebra Technologies on 11 of the 17 factors compared between the two stocks.

How does Zebra Technologies compare to Trimble?

Zebra Technologies (NASDAQ:ZBRA) and Trimble (NASDAQ:TRMB) are both large-cap industrials companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, risk, valuation, analyst recommendations, dividends, earnings and profitability.

Zebra Technologies currently has a consensus price target of $319.00, indicating a potential upside of 27.62%. Trimble has a consensus price target of $87.33, indicating a potential upside of 50.19%. Given Trimble's stronger consensus rating and higher probable upside, analysts clearly believe Trimble is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zebra Technologies
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.62
Trimble
0 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.83

In the previous week, Trimble had 3 more articles in the media than Zebra Technologies. MarketBeat recorded 13 mentions for Trimble and 10 mentions for Zebra Technologies. Trimble's average media sentiment score of 0.74 beat Zebra Technologies' score of 0.65 indicating that Trimble is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zebra Technologies
4 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Trimble
6 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Zebra Technologies has a beta of 1.63, indicating that its share price is 63% more volatile than the broader market. Comparatively, Trimble has a beta of 1.38, indicating that its share price is 38% more volatile than the broader market.

91.0% of Zebra Technologies shares are held by institutional investors. Comparatively, 93.2% of Trimble shares are held by institutional investors. 0.9% of Zebra Technologies shares are held by company insiders. Comparatively, 0.6% of Trimble shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Trimble has a net margin of 12.38% compared to Zebra Technologies' net margin of 7.49%. Zebra Technologies' return on equity of 18.91% beat Trimble's return on equity.

Company Net Margins Return on Equity Return on Assets
Zebra Technologies7.49% 18.91% 8.30%
Trimble 12.38%11.61%7.32%

Trimble has lower revenue, but higher earnings than Zebra Technologies. Zebra Technologies is trading at a lower price-to-earnings ratio than Trimble, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zebra Technologies$5.40B2.21$419M$8.2730.22
Trimble$3.59B3.78$424M$1.9030.61

Summary

Trimble beats Zebra Technologies on 10 of the 16 factors compared between the two stocks.

Get Zebra Technologies News Delivered to You Automatically

Sign up to receive the latest news and ratings for ZBRA and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ZBRA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

ZBRA vs. The Competition

MetricZebra TechnologiesMACH IndustryIndustrials SectorNASDAQ Exchange
Market Cap$11.60B$6.65B$9.49B$12.56B
Dividend YieldN/AN/A3.52%5.30%
P/E Ratio30.2215.1125.2126.63
Price / Sales2.211.995,223.07112.20
Price / Cash13.7110.9027.7237.60
Price / Book3.452.735.186.88
Net Income$419M$245.70M$794.25M$336.73M
7 Day Performance-0.93%-0.47%0.78%3.07%
1 Month Performance10.08%5.35%2.47%7.13%
1 Year Performance-12.59%13.52%31.80%38.42%

Zebra Technologies Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ZBRA
Zebra Technologies
4.113 of 5 stars
$249.96
+2.6%
$319.00
+27.6%
-13.2%$11.60B$5.40B30.2210,700
CG
Carlyle Group
4.6465 of 5 stars
$45.43
flat
$62.00
+36.5%
+0.7%$16.35B$4.78B31.122,500
CGNX
Cognex
4.7367 of 5 stars
$66.09
flat
$69.36
+4.9%
+116.0%$11.00B$994.36M78.682,745
CSQ
Calamos Strategic Total Return Fund
N/A$20.33
flat
N/A+20.5%$0.00$723.74MN/AN/A
MKSI
MKS
3.6345 of 5 stars
$320.62
flat
$318.77
-0.6%
+290.4%$21.66B$3.93B67.0810,300

Related Companies and Tools


This page (NASDAQ:ZBRA) was last updated on 6/2/2026 by MarketBeat.com Staff.
From Our Partners