Zebra Technologies (ZBRA) Competitors $323.88 +3.50 (+1.09%) Closing price 07/3/2025 03:56 PM EasternExtended Trading$323.88 0.00 (0.00%) As of 07/3/2025 04:04 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock ZBRA vs. CGNX, CSQ, MCHP, MKSI, TRMB, TROW, APH, DOV, ITT, and KKRShould you be buying Zebra Technologies stock or one of its competitors? The main competitors of Zebra Technologies include Cognex (CGNX), Calamos Strategic Total Return Fund (CSQ), Microchip Technology (MCHP), MKS (MKSI), Trimble (TRMB), T. Rowe Price Group (TROW), Amphenol (APH), Dover (DOV), ITT (ITT), and KKR & Co. Inc. (KKR). Zebra Technologies vs. Its Competitors Cognex Calamos Strategic Total Return Fund Microchip Technology MKS Trimble T. Rowe Price Group Amphenol Dover ITT KKR & Co. Inc. Zebra Technologies (NASDAQ:ZBRA) and Cognex (NASDAQ:CGNX) are related companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, profitability, media sentiment, earnings, risk, institutional ownership and valuation. Which has better earnings & valuation, ZBRA or CGNX? Zebra Technologies has higher revenue and earnings than Cognex. Zebra Technologies is trading at a lower price-to-earnings ratio than Cognex, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioZebra Technologies$4.98B3.31$528M$10.5730.64Cognex$919.75M5.93$106.17M$0.6847.79 Does the media refer more to ZBRA or CGNX? In the previous week, Zebra Technologies had 1 more articles in the media than Cognex. MarketBeat recorded 13 mentions for Zebra Technologies and 12 mentions for Cognex. Zebra Technologies' average media sentiment score of 1.58 beat Cognex's score of 0.87 indicating that Zebra Technologies is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Zebra Technologies 12 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Cognex 7 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has more volatility & risk, ZBRA or CGNX? Zebra Technologies has a beta of 1.75, indicating that its share price is 75% more volatile than the S&P 500. Comparatively, Cognex has a beta of 1.47, indicating that its share price is 47% more volatile than the S&P 500. Do analysts prefer ZBRA or CGNX? Zebra Technologies currently has a consensus price target of $331.20, indicating a potential upside of 2.26%. Cognex has a consensus price target of $39.17, indicating a potential upside of 20.51%. Given Cognex's higher possible upside, analysts plainly believe Cognex is more favorable than Zebra Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Zebra Technologies 0 Sell rating(s) 4 Hold rating(s) 6 Buy rating(s) 1 Strong Buy rating(s) 2.73Cognex 1 Sell rating(s) 6 Hold rating(s) 6 Buy rating(s) 1 Strong Buy rating(s) 2.50 Do institutionals and insiders have more ownership in ZBRA or CGNX? 91.0% of Zebra Technologies shares are held by institutional investors. Comparatively, 88.1% of Cognex shares are held by institutional investors. 0.8% of Zebra Technologies shares are held by insiders. Comparatively, 1.6% of Cognex shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term. Is ZBRA or CGNX more profitable? Cognex has a net margin of 12.80% compared to Zebra Technologies' net margin of 10.73%. Zebra Technologies' return on equity of 18.77% beat Cognex's return on equity.Company Net Margins Return on Equity Return on Assets Zebra Technologies10.73% 18.77% 8.42% Cognex 12.80%6.37%4.81% SummaryZebra Technologies beats Cognex on 10 of the 15 factors compared between the two stocks. Get Zebra Technologies News Delivered to You Automatically Sign up to receive the latest news and ratings for ZBRA and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding ZBRA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ZBRA vs. The Competition Export to ExcelMetricZebra TechnologiesMACH IndustryIndustrials SectorNASDAQ ExchangeMarket Cap$16.46B$8.89B$7.70B$9.03BDividend YieldN/AN/A4.53%3.99%P/E Ratio30.6415.3225.0120.25Price / Sales3.312.33120.43163.10Price / Cash21.2113.5227.4458.10Price / Book4.653.094.365.67Net Income$528M$276.78M$791.63M$249.21M7 Day Performance4.73%2.36%2.17%3.28%1 Month Performance9.66%4.83%5.03%3.95%1 Year Performance4.31%-9.89%31.99%20.98% Zebra Technologies Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ZBRAZebra Technologies3.8652 of 5 stars$323.89+1.1%$331.20+2.3%+4.3%$16.46B$4.98B30.649,900Positive NewsCGNXCognex4.8248 of 5 stars$31.72+0.8%$39.17+23.5%-31.3%$5.32B$919.75M46.652,914CSQCalamos Strategic Total Return FundN/A$18.24+0.5%N/A+7.1%$0.00$863.77M0.00N/ADividend AnnouncementMCHPMicrochip Technology3.779 of 5 stars$70.37-0.2%$70.15-0.3%-21.5%$37.96B$4.40B-7,037.0021,000Positive NewsMKSIMKS4.2781 of 5 stars$99.36-0.8%$130.82+31.7%-21.9%$6.70B$3.59B29.6610,200News CoveragePositive NewsTRMBTrimble4.6997 of 5 stars$75.98+0.4%$88.43+16.4%+41.0%$18.13B$3.68B12.3912,100News CoveragePositive NewsTROWT. Rowe Price Group4.4156 of 5 stars$96.50+0.4%$94.09-2.5%-12.5%$21.26B$7.09B10.947,870Positive NewsAnalyst ForecastAPHAmphenol4.3262 of 5 stars$98.85+1.2%$88.00-11.0%+46.1%$119.57B$16.78B47.99125,000News CoveragePositive NewsDOVDover4.9185 of 5 stars$183.34+0.0%$208.58+13.8%+6.0%$25.14B$7.75B11.0425,000Trending NewsAnalyst ForecastAnalyst RevisionITTITT4.3312 of 5 stars$156.93-0.6%$165.50+5.5%+27.2%$12.35B$3.63B24.9511,700News CoverageAnalyst RevisionKKRKKR & Co. Inc.4.8364 of 5 stars$133.24-0.8%$149.47+12.2%+30.7%$118.67B$15.09B56.224,834 Related Companies and Tools Related Companies CGNX Competitors CSQ Competitors MCHP Competitors MKSI Competitors TRMB Competitors TROW Competitors APH Competitors DOV Competitors ITT Competitors KKR Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:ZBRA) was last updated on 7/6/2025 by MarketBeat.com Staff From Our PartnersThis Signal Only Flashes Once Every 4 Years – And It Just TriggeredThis same signal has appeared twice before in the past 8 years — both times, it kicked off major moves in cryp...Crypto Swap Profits | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredWhite House to reset Social Security?Elon Musk's parting DOGE gift looks set to shock America... 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