Go Pro

Zebra Technologies (ZBRA) Competitors

Zebra Technologies logo
$368.51 +7.99 (+2.22%)
As of 08/21/2026 04:00 PM Eastern

ZBRA vs. CGNX, TRMB, KEYS, AME, and TDY

Should you buy Zebra Technologies stock or one of its competitors? Zebra Technologies's main competitors and comparable companies include Cognex (CGNX), Trimble (TRMB), Keysight Technologies (KEYS), AMETEK (AME), and Teledyne Technologies (TDY). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "technology" sector.

How does Zebra Technologies compare to Cognex?

Cognex (NASDAQ:CGNX) and Zebra Technologies (NASDAQ:ZBRA) are both large-cap technology companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, analyst recommendations, earnings, dividends, institutional ownership, media sentiment and profitability.

Zebra Technologies has higher revenue and earnings than Cognex. Zebra Technologies is trading at a lower price-to-earnings ratio than Cognex, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cognex$1.09B9.35$114.44M$1.0358.78
Zebra Technologies$5.40B3.25$419M$10.9333.72

In the previous week, Cognex had 6 more articles in the media than Zebra Technologies. MarketBeat recorded 11 mentions for Cognex and 5 mentions for Zebra Technologies. Cognex's average media sentiment score of 1.26 beat Zebra Technologies' score of 1.21 indicating that Cognex is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cognex
9 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zebra Technologies
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Cognex presently has a consensus price target of $75.64, suggesting a potential upside of 24.95%. Zebra Technologies has a consensus price target of $381.00, suggesting a potential upside of 3.39%. Given Cognex's higher possible upside, analysts plainly believe Cognex is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cognex
0 Sell rating(s)
5 Hold rating(s)
10 Buy rating(s)
2 Strong Buy rating(s)
2.82
Zebra Technologies
0 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.85

Cognex has a net margin of 16.05% compared to Zebra Technologies' net margin of 9.22%. Zebra Technologies' return on equity of 22.29% beat Cognex's return on equity.

Company Net Margins Return on Equity Return on Assets
Cognex16.05% 13.50% 10.02%
Zebra Technologies 9.22%22.29%9.46%

Cognex has a beta of 1.49, indicating that its stock price is 49% more volatile than the broader market. Comparatively, Zebra Technologies has a beta of 1.59, indicating that its stock price is 59% more volatile than the broader market.

88.1% of Cognex shares are held by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are held by institutional investors. 1.7% of Cognex shares are held by insiders. Comparatively, 0.9% of Zebra Technologies shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Cognex beats Zebra Technologies on 10 of the 17 factors compared between the two stocks.

How does Zebra Technologies compare to Trimble?

Trimble (NASDAQ:TRMB) and Zebra Technologies (NASDAQ:ZBRA) are both large-cap technology companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, media sentiment, valuation, profitability, analyst recommendations, institutional ownership, risk and dividends.

Trimble has a beta of 1.37, indicating that its stock price is 37% more volatile than the broader market. Comparatively, Zebra Technologies has a beta of 1.59, indicating that its stock price is 59% more volatile than the broader market.

Zebra Technologies has a net margin of 9.22% compared to Trimble's net margin of -2.77%. Zebra Technologies' return on equity of 22.29% beat Trimble's return on equity.

Company Net Margins Return on Equity Return on Assets
Trimble-2.77% 12.29% 7.67%
Zebra Technologies 9.22%22.29%9.46%

In the previous week, Trimble had 16 more articles in the media than Zebra Technologies. MarketBeat recorded 21 mentions for Trimble and 5 mentions for Zebra Technologies. Trimble's average media sentiment score of 1.37 beat Zebra Technologies' score of 1.21 indicating that Trimble is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Trimble
17 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Zebra Technologies
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Trimble has higher earnings, but lower revenue than Zebra Technologies. Trimble is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Trimble$3.59B3.92$424M-$0.49N/A
Zebra Technologies$5.40B3.25$419M$10.9333.72

93.2% of Trimble shares are held by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are held by institutional investors. 0.6% of Trimble shares are held by insiders. Comparatively, 0.9% of Zebra Technologies shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Trimble currently has a consensus price target of $81.78, indicating a potential upside of 35.73%. Zebra Technologies has a consensus price target of $381.00, indicating a potential upside of 3.39%. Given Trimble's higher possible upside, analysts clearly believe Trimble is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Trimble
1 Sell rating(s)
2 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.67
Zebra Technologies
0 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.85

Summary

Zebra Technologies beats Trimble on 10 of the 16 factors compared between the two stocks.

How does Zebra Technologies compare to Keysight Technologies?

Zebra Technologies (NASDAQ:ZBRA) and Keysight Technologies (NYSE:KEYS) are both large-cap technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, earnings, dividends, profitability, institutional ownership, risk and valuation.

Zebra Technologies has a beta of 1.59, indicating that its stock price is 59% more volatile than the broader market. Comparatively, Keysight Technologies has a beta of 1.22, indicating that its stock price is 22% more volatile than the broader market.

Keysight Technologies has higher revenue and earnings than Zebra Technologies. Zebra Technologies is trading at a lower price-to-earnings ratio than Keysight Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zebra Technologies$5.40B3.25$419M$10.9333.72
Keysight Technologies$6.58B8.20$850M$7.2843.40

In the previous week, Keysight Technologies had 73 more articles in the media than Zebra Technologies. MarketBeat recorded 78 mentions for Keysight Technologies and 5 mentions for Zebra Technologies. Zebra Technologies' average media sentiment score of 1.21 beat Keysight Technologies' score of 1.05 indicating that Zebra Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zebra Technologies
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Keysight Technologies
49 Very Positive mention(s)
5 Positive mention(s)
19 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Keysight Technologies has a net margin of 19.08% compared to Zebra Technologies' net margin of 9.22%. Keysight Technologies' return on equity of 24.34% beat Zebra Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Zebra Technologies9.22% 22.29% 9.46%
Keysight Technologies 19.08%24.34%13.10%

91.0% of Zebra Technologies shares are held by institutional investors. Comparatively, 84.6% of Keysight Technologies shares are held by institutional investors. 0.9% of Zebra Technologies shares are held by company insiders. Comparatively, 0.4% of Keysight Technologies shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Zebra Technologies presently has a consensus price target of $381.00, indicating a potential upside of 3.39%. Keysight Technologies has a consensus price target of $392.83, indicating a potential upside of 24.33%. Given Keysight Technologies' stronger consensus rating and higher possible upside, analysts plainly believe Keysight Technologies is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zebra Technologies
0 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.85
Keysight Technologies
0 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.93

Summary

Keysight Technologies beats Zebra Technologies on 11 of the 16 factors compared between the two stocks.

How does Zebra Technologies compare to AMETEK?

AMETEK (NYSE:AME) and Zebra Technologies (NASDAQ:ZBRA) are both large-cap technology companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, media sentiment, earnings and analyst recommendations.

87.4% of AMETEK shares are held by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are held by institutional investors. 0.5% of AMETEK shares are held by insiders. Comparatively, 0.9% of Zebra Technologies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

AMETEK has higher revenue and earnings than Zebra Technologies. Zebra Technologies is trading at a lower price-to-earnings ratio than AMETEK, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
AMETEK$7.40B7.42$1.48B$6.8435.04
Zebra Technologies$5.40B3.25$419M$10.9333.72

In the previous week, AMETEK had 46 more articles in the media than Zebra Technologies. MarketBeat recorded 51 mentions for AMETEK and 5 mentions for Zebra Technologies. AMETEK's average media sentiment score of 1.54 beat Zebra Technologies' score of 1.21 indicating that AMETEK is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
AMETEK
38 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Zebra Technologies
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

AMETEK has a net margin of 20.04% compared to Zebra Technologies' net margin of 9.22%. Zebra Technologies' return on equity of 22.29% beat AMETEK's return on equity.

Company Net Margins Return on Equity Return on Assets
AMETEK20.04% 16.93% 11.26%
Zebra Technologies 9.22%22.29%9.46%

AMETEK presently has a consensus target price of $266.80, indicating a potential upside of 11.32%. Zebra Technologies has a consensus target price of $381.00, indicating a potential upside of 3.39%. Given AMETEK's higher probable upside, equities analysts clearly believe AMETEK is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
AMETEK
0 Sell rating(s)
5 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.75
Zebra Technologies
0 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.85

AMETEK has a beta of 0.98, meaning that its share price is 2% less volatile than the broader market. Comparatively, Zebra Technologies has a beta of 1.59, meaning that its share price is 59% more volatile than the broader market.

Summary

AMETEK beats Zebra Technologies on 10 of the 16 factors compared between the two stocks.

How does Zebra Technologies compare to Teledyne Technologies?

Zebra Technologies (NASDAQ:ZBRA) and Teledyne Technologies (NYSE:TDY) are both large-cap technology companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, institutional ownership, media sentiment, analyst recommendations, dividends, earnings and profitability.

Teledyne Technologies has higher revenue and earnings than Zebra Technologies. Teledyne Technologies is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zebra Technologies$5.40B3.25$419M$10.9333.72
Teledyne Technologies$6.12B4.81$894.80M$20.7130.66

In the previous week, Teledyne Technologies had 16 more articles in the media than Zebra Technologies. MarketBeat recorded 21 mentions for Teledyne Technologies and 5 mentions for Zebra Technologies. Teledyne Technologies' average media sentiment score of 1.53 beat Zebra Technologies' score of 1.21 indicating that Teledyne Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zebra Technologies
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Teledyne Technologies
21 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Teledyne Technologies has a net margin of 15.29% compared to Zebra Technologies' net margin of 9.22%. Zebra Technologies' return on equity of 22.29% beat Teledyne Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Zebra Technologies9.22% 22.29% 9.46%
Teledyne Technologies 15.29%10.56%7.34%

Zebra Technologies has a beta of 1.59, indicating that its share price is 59% more volatile than the broader market. Comparatively, Teledyne Technologies has a beta of 0.92, indicating that its share price is 8% less volatile than the broader market.

Zebra Technologies currently has a consensus target price of $381.00, indicating a potential upside of 3.39%. Teledyne Technologies has a consensus target price of $721.67, indicating a potential upside of 13.65%. Given Teledyne Technologies' stronger consensus rating and higher probable upside, analysts plainly believe Teledyne Technologies is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zebra Technologies
0 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.85
Teledyne Technologies
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
2.88

91.0% of Zebra Technologies shares are held by institutional investors. Comparatively, 91.6% of Teledyne Technologies shares are held by institutional investors. 0.9% of Zebra Technologies shares are held by company insiders. Comparatively, 1.4% of Teledyne Technologies shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Teledyne Technologies beats Zebra Technologies on 12 of the 17 factors compared between the two stocks.

Get Zebra Technologies News Delivered to You Automatically

Sign up to receive the latest news and ratings for ZBRA and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ZBRA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

ZBRA vs. The Competition

MetricZebra TechnologiesElectronic Equipment, Instruments & Components IndustryTechnology SectorNASDAQ Exchange
Market Cap$17.55B$8.81B$29.55B$12.85B
Dividend YieldN/A2.28%2.75%11.08%
P/E Ratio33.7231.2273.3524.25
Price / Sales3.2546.42598.8499.78
Price / Cash20.7332.3450.3553.99
Price / Book5.115.439.446.20
Net Income$419M$203.80M$679.74M$348.59M
7 Day Performance-2.00%-3.52%-1.29%0.08%
1 Month Performance43.42%1.06%4.03%3.88%
1 Year Performance14.16%826.39%189.70%16.98%

Zebra Technologies Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ZBRA
Zebra Technologies
3.8386 of 5 stars
$368.51
+2.2%
$381.00
+3.4%
+14.2%$17.55B$5.40B33.7210,700
CGNX
Cognex
4.8204 of 5 stars
$66.60
+1.5%
$75.64
+13.6%
+35.3%$11.04B$994.36M64.662,745
TRMB
Trimble
4.4455 of 5 stars
$55.69
-3.3%
$81.67
+46.6%
-27.0%$13.43B$3.59BN/A11,500
KEYS
Keysight Technologies
4.7946 of 5 stars
$359.87
+0.6%
$371.92
+3.3%
+89.4%$61.15B$5.38B59.1916,800
AME
AMETEK
4.6341 of 5 stars
$254.81
+0.0%
$266.80
+4.7%
+28.3%$58.40B$7.40B37.2522,500

Related Companies and Tools


This page (NASDAQ:ZBRA) was last updated on 8/23/2026 by MarketBeat.com Staff.
From Our Partners