ZBRA vs. CGNX, CSQ, LFUS, MCHP, MKSI, TRMB, TROW, DOV, ITT, and KKR
Should you be buying Zebra Technologies stock or one of its competitors? The main competitors of Zebra Technologies include Cognex (CGNX), Calamos Strategic Total Return Fund (CSQ), Littelfuse (LFUS), Microchip Technology (MCHP), MKS (MKSI), Trimble (TRMB), T. Rowe Price Group (TROW), Dover (DOV), ITT (ITT), and KKR & Co. Inc. (KKR).
Zebra Technologies vs. Its Competitors
Cognex (NASDAQ:CGNX) and Zebra Technologies (NASDAQ:ZBRA) are related companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, risk, dividends, earnings, institutional ownership, analyst recommendations, valuation and media sentiment.
Cognex presently has a consensus target price of $41.62, indicating a potential upside of 22.15%. Zebra Technologies has a consensus target price of $350.82, indicating a potential upside of 5.75%. Given Cognex's higher probable upside, research analysts clearly believe Cognex is more favorable than Zebra Technologies.
Cognex has a beta of 1.47, meaning that its share price is 47% more volatile than the S&P 500. Comparatively, Zebra Technologies has a beta of 1.75, meaning that its share price is 75% more volatile than the S&P 500.
In the previous week, Zebra Technologies had 5 more articles in the media than Cognex. MarketBeat recorded 21 mentions for Zebra Technologies and 16 mentions for Cognex. Zebra Technologies' average media sentiment score of 1.02 beat Cognex's score of 0.89 indicating that Zebra Technologies is being referred to more favorably in the news media.
88.1% of Cognex shares are held by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are held by institutional investors. 1.6% of Cognex shares are held by insiders. Comparatively, 0.8% of Zebra Technologies shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Cognex has a net margin of 12.80% compared to Zebra Technologies' net margin of 10.73%. Zebra Technologies' return on equity of 18.77% beat Cognex's return on equity.
Zebra Technologies has higher revenue and earnings than Cognex. Zebra Technologies is trading at a lower price-to-earnings ratio than Cognex, indicating that it is currently the more affordable of the two stocks.
Summary
Zebra Technologies beats Cognex on 11 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding ZBRA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:ZBRA) was last updated on 7/18/2025 by MarketBeat.com Staff