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Zebra Technologies (ZBRA) Competitors

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$293.82 0.00 (0.00%)
Closing price 07/31/2026 04:00 PM Eastern
Extended Trading
$293.90 +0.08 (+0.03%)
As of 07/31/2026 07:34 PM Eastern
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ZBRA vs. CG, CGNX, TRMB, DOV, and KKR

Should you buy Zebra Technologies stock or one of its competitors? MarketBeat compares Zebra Technologies with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Zebra Technologies include Carlyle Group (CG), Cognex (CGNX), Trimble (TRMB), Dover (DOV), and KKR & Co. Inc. (KKR).

How does Zebra Technologies compare to Carlyle Group?

Zebra Technologies (NASDAQ:ZBRA) and Carlyle Group (NASDAQ:CG) are related large-cap companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, valuation, dividends, profitability, risk and analyst recommendations.

Carlyle Group has a net margin of 13.46% compared to Zebra Technologies' net margin of 7.49%. Carlyle Group's return on equity of 20.95% beat Zebra Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Zebra Technologies7.49% 18.91% 8.30%
Carlyle Group 13.46%20.95%5.28%

Zebra Technologies has a beta of 1.58, indicating that its share price is 58% more volatile than the broader market. Comparatively, Carlyle Group has a beta of 1.82, indicating that its share price is 82% more volatile than the broader market.

91.0% of Zebra Technologies shares are held by institutional investors. Comparatively, 55.9% of Carlyle Group shares are held by institutional investors. 0.9% of Zebra Technologies shares are held by company insiders. Comparatively, 25.4% of Carlyle Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Carlyle Group had 6 more articles in the media than Zebra Technologies. MarketBeat recorded 16 mentions for Carlyle Group and 10 mentions for Zebra Technologies. Zebra Technologies' average media sentiment score of 1.49 beat Carlyle Group's score of 0.78 indicating that Zebra Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zebra Technologies
8 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Carlyle Group
7 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

Carlyle Group has lower revenue, but higher earnings than Zebra Technologies. Carlyle Group is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zebra Technologies$5.40B2.59$419M$8.2735.53
Carlyle Group$4.78B3.47$808.70M$1.4631.52

Zebra Technologies currently has a consensus target price of $327.00, suggesting a potential upside of 11.29%. Carlyle Group has a consensus target price of $60.07, suggesting a potential upside of 30.53%. Given Carlyle Group's higher probable upside, analysts plainly believe Carlyle Group is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zebra Technologies
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.62
Carlyle Group
1 Sell rating(s)
8 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.38

Summary

Zebra Technologies and Carlyle Group tied by winning 8 of the 16 factors compared between the two stocks.

How does Zebra Technologies compare to Cognex?

Cognex (NASDAQ:CGNX) and Zebra Technologies (NASDAQ:ZBRA) are both large-cap technology companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, institutional ownership, dividends, media sentiment, risk, valuation, profitability and analyst recommendations.

Cognex currently has a consensus target price of $72.31, indicating a potential upside of 10.83%. Zebra Technologies has a consensus target price of $327.00, indicating a potential upside of 11.29%. Given Zebra Technologies' higher probable upside, analysts clearly believe Zebra Technologies is more favorable than Cognex.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cognex
0 Sell rating(s)
4 Hold rating(s)
10 Buy rating(s)
2 Strong Buy rating(s)
2.88
Zebra Technologies
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.62

In the previous week, Cognex had 1 more articles in the media than Zebra Technologies. MarketBeat recorded 11 mentions for Cognex and 10 mentions for Zebra Technologies. Zebra Technologies' average media sentiment score of 1.49 beat Cognex's score of 1.19 indicating that Zebra Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cognex
8 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zebra Technologies
8 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Cognex has a beta of 1.49, suggesting that its share price is 49% more volatile than the broader market. Comparatively, Zebra Technologies has a beta of 1.58, suggesting that its share price is 58% more volatile than the broader market.

Cognex has a net margin of 13.62% compared to Zebra Technologies' net margin of 7.49%. Zebra Technologies' return on equity of 18.91% beat Cognex's return on equity.

Company Net Margins Return on Equity Return on Assets
Cognex13.62% 10.89% 8.09%
Zebra Technologies 7.49%18.91%8.30%

88.1% of Cognex shares are owned by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are owned by institutional investors. 1.7% of Cognex shares are owned by company insiders. Comparatively, 0.9% of Zebra Technologies shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Zebra Technologies has higher revenue and earnings than Cognex. Zebra Technologies is trading at a lower price-to-earnings ratio than Cognex, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cognex$994.36M10.92$114.44M$0.8477.67
Zebra Technologies$5.40B2.59$419M$8.2735.53

Summary

Zebra Technologies beats Cognex on 9 of the 17 factors compared between the two stocks.

How does Zebra Technologies compare to Trimble?

Trimble (NASDAQ:TRMB) and Zebra Technologies (NASDAQ:ZBRA) are both large-cap technology companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, media sentiment, valuation, profitability, analyst recommendations, institutional ownership, risk and dividends.

Trimble has a net margin of 12.38% compared to Zebra Technologies' net margin of 7.49%. Zebra Technologies' return on equity of 18.91% beat Trimble's return on equity.

Company Net Margins Return on Equity Return on Assets
Trimble12.38% 11.61% 7.32%
Zebra Technologies 7.49%18.91%8.30%

Trimble has higher earnings, but lower revenue than Zebra Technologies. Trimble is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Trimble$3.59B3.68$424M$1.9029.78
Zebra Technologies$5.40B2.59$419M$8.2735.53

93.2% of Trimble shares are held by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are held by institutional investors. 0.6% of Trimble shares are held by insiders. Comparatively, 0.9% of Zebra Technologies shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Trimble currently has a consensus price target of $83.78, indicating a potential upside of 48.07%. Zebra Technologies has a consensus price target of $327.00, indicating a potential upside of 11.29%. Given Trimble's stronger consensus rating and higher possible upside, analysts clearly believe Trimble is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Trimble
0 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.75
Zebra Technologies
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.62

In the previous week, Trimble had 3 more articles in the media than Zebra Technologies. MarketBeat recorded 13 mentions for Trimble and 10 mentions for Zebra Technologies. Zebra Technologies' average media sentiment score of 1.49 beat Trimble's score of 1.29 indicating that Zebra Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Trimble
10 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zebra Technologies
8 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Trimble has a beta of 1.37, indicating that its stock price is 37% more volatile than the broader market. Comparatively, Zebra Technologies has a beta of 1.58, indicating that its stock price is 58% more volatile than the broader market.

Summary

Trimble and Zebra Technologies tied by winning 8 of the 16 factors compared between the two stocks.

How does Zebra Technologies compare to Dover?

Dover (NYSE:DOV) and Zebra Technologies (NASDAQ:ZBRA) are related large-cap companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, dividends, media sentiment, risk, valuation, profitability, analyst recommendations and institutional ownership.

Dover presently has a consensus price target of $238.29, suggesting a potential upside of 16.32%. Zebra Technologies has a consensus price target of $327.00, suggesting a potential upside of 11.29%. Given Dover's stronger consensus rating and higher possible upside, equities analysts clearly believe Dover is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dover
0 Sell rating(s)
5 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.67
Zebra Technologies
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.62

Dover has a net margin of 13.48% compared to Zebra Technologies' net margin of 7.49%. Zebra Technologies' return on equity of 18.91% beat Dover's return on equity.

Company Net Margins Return on Equity Return on Assets
Dover13.48% 18.32% 10.26%
Zebra Technologies 7.49%18.91%8.30%

84.5% of Dover shares are owned by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are owned by institutional investors. 1.1% of Dover shares are owned by insiders. Comparatively, 0.9% of Zebra Technologies shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Dover has higher revenue and earnings than Zebra Technologies. Dover is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dover$8.09B3.41$1.09B$8.3024.68
Zebra Technologies$5.40B2.59$419M$8.2735.53

In the previous week, Dover and Dover both had 10 articles in the media. Zebra Technologies' average media sentiment score of 1.49 beat Dover's score of 0.89 indicating that Zebra Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dover
7 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Zebra Technologies
8 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Dover has a beta of 1.16, indicating that its share price is 16% more volatile than the broader market. Comparatively, Zebra Technologies has a beta of 1.58, indicating that its share price is 58% more volatile than the broader market.

Summary

Dover beats Zebra Technologies on 10 of the 15 factors compared between the two stocks.

How does Zebra Technologies compare to KKR & Co. Inc.?

Zebra Technologies (NASDAQ:ZBRA) and KKR & Co. Inc. (NYSE:KKR) are related large-cap companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, analyst recommendations, earnings, risk, profitability and media sentiment.

In the previous week, KKR & Co. Inc. had 27 more articles in the media than Zebra Technologies. MarketBeat recorded 37 mentions for KKR & Co. Inc. and 10 mentions for Zebra Technologies. Zebra Technologies' average media sentiment score of 1.49 beat KKR & Co. Inc.'s score of 1.21 indicating that Zebra Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zebra Technologies
8 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
KKR & Co. Inc.
20 Very Positive mention(s)
5 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

KKR & Co. Inc. has higher revenue and earnings than Zebra Technologies. KKR & Co. Inc. is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zebra Technologies$5.40B2.59$419M$8.2735.53
KKR & Co. Inc.$19.46B4.69$2.37B$3.1432.39

Zebra Technologies currently has a consensus target price of $327.00, indicating a potential upside of 11.29%. KKR & Co. Inc. has a consensus target price of $129.75, indicating a potential upside of 27.59%. Given KKR & Co. Inc.'s stronger consensus rating and higher possible upside, analysts plainly believe KKR & Co. Inc. is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zebra Technologies
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.62
KKR & Co. Inc.
0 Sell rating(s)
3 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.79

91.0% of Zebra Technologies shares are owned by institutional investors. Comparatively, 76.3% of KKR & Co. Inc. shares are owned by institutional investors. 0.9% of Zebra Technologies shares are owned by insiders. Comparatively, 23.2% of KKR & Co. Inc. shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Zebra Technologies has a beta of 1.58, indicating that its share price is 58% more volatile than the broader market. Comparatively, KKR & Co. Inc. has a beta of 1.78, indicating that its share price is 78% more volatile than the broader market.

KKR & Co. Inc. has a net margin of 14.41% compared to Zebra Technologies' net margin of 7.49%. Zebra Technologies' return on equity of 18.91% beat KKR & Co. Inc.'s return on equity.

Company Net Margins Return on Equity Return on Assets
Zebra Technologies7.49% 18.91% 8.30%
KKR & Co. Inc. 14.41%5.89%1.07%

Summary

KKR & Co. Inc. beats Zebra Technologies on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ZBRA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ZBRA vs. The Competition

MetricZebra TechnologiesElectronic Equipment, Instruments & Components IndustryTechnology SectorNASDAQ Exchange
Market Cap$13.99B$13.02B$27.96B$12.42B
Dividend YieldN/A2.28%2.77%10.03%
P/E Ratio35.5350.5379.9024.66
Price / Sales2.5947.78595.6276.51
Price / Cash16.5330.1945.0546.71
Price / Book4.064.907.606.07
Net Income$419M$196.14M$662.12M$347.99M
7 Day Performance11.05%0.35%0.11%-0.44%
1 Month Performance9.97%-5.27%-4.47%-4.81%
1 Year Performance-12.36%602.29%147.95%18.61%

Zebra Technologies Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ZBRA
Zebra Technologies
4.0035 of 5 stars
$293.82
flat
$327.00
+11.3%
-12.4%$13.99B$5.40B35.5310,700
CG
Carlyle Group
4.3937 of 5 stars
$46.28
+1.9%
$60.07
+29.8%
-21.6%$16.34B$4.78B31.702,500
CGNX
Cognex
4.5079 of 5 stars
$61.29
-1.2%
$72.31
+18.0%
+61.2%$10.33B$994.36M72.962,745
TRMB
Trimble
4.0162 of 5 stars
$55.77
+5.4%
$83.78
+50.2%
-31.5%$12.33B$3.59B29.3511,500
DOV
Dover
4.9046 of 5 stars
$205.80
+1.8%
$238.29
+15.8%
+17.1%$27.23B$8.09B24.7924,000

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This page (NASDAQ:ZBRA) was last updated on 8/3/2026 by MarketBeat.com Staff.
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