Zebra Technologies (ZBRA) Competitors

Zebra Technologies (NASDAQ:ZBRA) and Xerox (NYSE:XRX) are both industrials companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, risk, media sentiment, community ranking, institutional ownership, earnings, valuation and profitability.

Does the media refer more to ZBRA or XRX?

In the previous week, Zebra Technologies had 9 more articles in the media than Xerox. MarketBeat recorded 15 mentions for Zebra Technologies and 6 mentions for Xerox. Zebra Technologies' average media sentiment score of 1.35 beat Xerox's score of 0.41 indicating that Zebra Technologies is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Zebra Technologies	12 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Xerox	2 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts recommend ZBRA or XRX?

Zebra Technologies presently has a consensus target price of $321.73, suggesting a potential upside of 20.61%. Xerox has a consensus target price of $9.50, suggesting a potential upside of 72.10%. Given Xerox's higher possible upside, analysts plainly believe Xerox is more favorable than Zebra Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zebra Technologies	0 Sell rating(s)	5 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.67
Xerox	3 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.25

Is ZBRA or XRX more profitable?

Zebra Technologies has a net margin of 10.60% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.34% beat Xerox's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Zebra Technologies	10.60%	18.34%	8.12%
Xerox	-21.24%	7.57%	1.49%

Which has more risk & volatility, ZBRA or XRX?

Zebra Technologies has a beta of 1.74, meaning that its stock price is 74% more volatile than the S&P 500. Comparatively, Xerox has a beta of 1.75, meaning that its stock price is 75% more volatile than the S&P 500.

Do institutionals & insiders hold more shares of ZBRA or XRX?

91.0% of Zebra Technologies shares are owned by institutional investors. Comparatively, 85.4% of Xerox shares are owned by institutional investors. 0.8% of Zebra Technologies shares are owned by insiders. Comparatively, 1.5% of Xerox shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Which has better valuation & earnings, ZBRA or XRX?

Zebra Technologies has higher earnings, but lower revenue than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zebra Technologies	$5.11B	2.68	$528M	$10.57	25.24
Xerox	$6.18B	0.11	-$1.32B	-$10.55	-0.52

Does the MarketBeat Community favor ZBRA or XRX?

Zebra Technologies received 46 more outperform votes than Xerox when rated by MarketBeat users. Likewise, 63.34% of users gave Zebra Technologies an outperform vote while only 53.78% of users gave Xerox an outperform vote.

Company	Underperform	Outperform
Zebra Technologies	Outperform Votes 508 63.34%	Underperform Votes 294 36.66%
Xerox	Outperform Votes 462 53.78%	Underperform Votes 397 46.22%

Summary

Zebra Technologies beats Xerox on 15 of the 19 factors compared between the two stocks.