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Zebra Technologies (ZBRA) Competitors

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$323.88 +3.50 (+1.09%)
Closing price 07/3/2025 03:56 PM Eastern
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$323.88 0.00 (0.00%)
As of 07/3/2025 04:04 PM Eastern
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ZBRA vs. CGNX, CSQ, MCHP, MKSI, TRMB, TROW, APH, DOV, ITT, and KKR

Should you be buying Zebra Technologies stock or one of its competitors? The main competitors of Zebra Technologies include Cognex (CGNX), Calamos Strategic Total Return Fund (CSQ), Microchip Technology (MCHP), MKS (MKSI), Trimble (TRMB), T. Rowe Price Group (TROW), Amphenol (APH), Dover (DOV), ITT (ITT), and KKR & Co. Inc. (KKR).

Zebra Technologies vs. Its Competitors

Zebra Technologies (NASDAQ:ZBRA) and Cognex (NASDAQ:CGNX) are related companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, profitability, media sentiment, earnings, risk, institutional ownership and valuation.

Zebra Technologies has higher revenue and earnings than Cognex. Zebra Technologies is trading at a lower price-to-earnings ratio than Cognex, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zebra Technologies$4.98B3.31$528M$10.5730.64
Cognex$919.75M5.93$106.17M$0.6847.79

In the previous week, Zebra Technologies had 1 more articles in the media than Cognex. MarketBeat recorded 13 mentions for Zebra Technologies and 12 mentions for Cognex. Zebra Technologies' average media sentiment score of 1.58 beat Cognex's score of 0.87 indicating that Zebra Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zebra Technologies
12 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Cognex
7 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Zebra Technologies has a beta of 1.75, indicating that its share price is 75% more volatile than the S&P 500. Comparatively, Cognex has a beta of 1.47, indicating that its share price is 47% more volatile than the S&P 500.

Zebra Technologies currently has a consensus price target of $331.20, indicating a potential upside of 2.26%. Cognex has a consensus price target of $39.17, indicating a potential upside of 20.51%. Given Cognex's higher possible upside, analysts plainly believe Cognex is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zebra Technologies
0 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.73
Cognex
1 Sell rating(s)
6 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.50

91.0% of Zebra Technologies shares are held by institutional investors. Comparatively, 88.1% of Cognex shares are held by institutional investors. 0.8% of Zebra Technologies shares are held by insiders. Comparatively, 1.6% of Cognex shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Cognex has a net margin of 12.80% compared to Zebra Technologies' net margin of 10.73%. Zebra Technologies' return on equity of 18.77% beat Cognex's return on equity.

Company Net Margins Return on Equity Return on Assets
Zebra Technologies10.73% 18.77% 8.42%
Cognex 12.80%6.37%4.81%

Summary

Zebra Technologies beats Cognex on 10 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ZBRA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ZBRA vs. The Competition

MetricZebra TechnologiesMACH IndustryIndustrials SectorNASDAQ Exchange
Market Cap$16.46B$8.89B$7.70B$9.03B
Dividend YieldN/AN/A4.53%3.99%
P/E Ratio30.6415.3225.0120.25
Price / Sales3.312.33120.43163.10
Price / Cash21.2113.5227.4458.10
Price / Book4.653.094.365.67
Net Income$528M$276.78M$791.63M$249.21M
7 Day Performance4.73%2.36%2.17%3.28%
1 Month Performance9.66%4.83%5.03%3.95%
1 Year Performance4.31%-9.89%31.99%20.98%

Zebra Technologies Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ZBRA
Zebra Technologies
3.8652 of 5 stars
$323.89
+1.1%
$331.20
+2.3%
+4.3%$16.46B$4.98B30.649,900Positive News
CGNX
Cognex
4.8248 of 5 stars
$31.72
+0.8%
$39.17
+23.5%
-31.3%$5.32B$919.75M46.652,914
CSQ
Calamos Strategic Total Return Fund
N/A$18.24
+0.5%
N/A+7.1%$0.00$863.77M0.00N/ADividend Announcement
MCHP
Microchip Technology
3.779 of 5 stars
$70.37
-0.2%
$70.15
-0.3%
-21.5%$37.96B$4.40B-7,037.0021,000Positive News
MKSI
MKS
4.2781 of 5 stars
$99.36
-0.8%
$130.82
+31.7%
-21.9%$6.70B$3.59B29.6610,200News Coverage
Positive News
TRMB
Trimble
4.6997 of 5 stars
$75.98
+0.4%
$88.43
+16.4%
+41.0%$18.13B$3.68B12.3912,100News Coverage
Positive News
TROW
T. Rowe Price Group
4.4156 of 5 stars
$96.50
+0.4%
$94.09
-2.5%
-12.5%$21.26B$7.09B10.947,870Positive News
Analyst Forecast
APH
Amphenol
4.3262 of 5 stars
$98.85
+1.2%
$88.00
-11.0%
+46.1%$119.57B$16.78B47.99125,000News Coverage
Positive News
DOV
Dover
4.9185 of 5 stars
$183.34
+0.0%
$208.58
+13.8%
+6.0%$25.14B$7.75B11.0425,000Trending News
Analyst Forecast
Analyst Revision
ITT
ITT
4.3312 of 5 stars
$156.93
-0.6%
$165.50
+5.5%
+27.2%$12.35B$3.63B24.9511,700News Coverage
Analyst Revision
KKR
KKR & Co. Inc.
4.8364 of 5 stars
$133.24
-0.8%
$149.47
+12.2%
+30.7%$118.67B$15.09B56.224,834

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This page (NASDAQ:ZBRA) was last updated on 7/6/2025 by MarketBeat.com Staff
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