ZBRA vs. CGNX, CSQ, MCHP, MKSI, TRMB, TROW, APH, DOV, ITT, and KKR
Should you be buying Zebra Technologies stock or one of its competitors? The main competitors of Zebra Technologies include Cognex (CGNX), Calamos Strategic Total Return Fund (CSQ), Microchip Technology (MCHP), MKS (MKSI), Trimble (TRMB), T. Rowe Price Group (TROW), Amphenol (APH), Dover (DOV), ITT (ITT), and KKR & Co. Inc. (KKR).
Zebra Technologies vs. Its Competitors
Zebra Technologies (NASDAQ:ZBRA) and Cognex (NASDAQ:CGNX) are related companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, profitability, earnings, institutional ownership, valuation, dividends and risk.
Zebra Technologies has a beta of 1.75, suggesting that its share price is 75% more volatile than the S&P 500. Comparatively, Cognex has a beta of 1.47, suggesting that its share price is 47% more volatile than the S&P 500.
Cognex has a net margin of 12.80% compared to Zebra Technologies' net margin of 10.73%. Zebra Technologies' return on equity of 18.77% beat Cognex's return on equity.
In the previous week, Cognex had 1 more articles in the media than Zebra Technologies. MarketBeat recorded 14 mentions for Cognex and 13 mentions for Zebra Technologies. Zebra Technologies' average media sentiment score of 1.66 beat Cognex's score of 0.91 indicating that Zebra Technologies is being referred to more favorably in the media.
Zebra Technologies currently has a consensus price target of $331.20, indicating a potential upside of 2.26%. Cognex has a consensus price target of $39.17, indicating a potential upside of 20.51%. Given Cognex's higher possible upside, analysts clearly believe Cognex is more favorable than Zebra Technologies.
91.0% of Zebra Technologies shares are owned by institutional investors. Comparatively, 88.1% of Cognex shares are owned by institutional investors. 0.8% of Zebra Technologies shares are owned by insiders. Comparatively, 1.6% of Cognex shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Zebra Technologies has higher revenue and earnings than Cognex. Zebra Technologies is trading at a lower price-to-earnings ratio than Cognex, indicating that it is currently the more affordable of the two stocks.
Summary
Zebra Technologies beats Cognex on 9 of the 15 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding ZBRA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Zebra Technologies Competitors List
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This page (NASDAQ:ZBRA) was last updated on 7/6/2025 by MarketBeat.com Staff
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