Zebra Technologies (ZBRA) Competitors

$252.49 +35.53 (+16.38%)

As of 11:10 AM Eastern

ZBRA vs. CG, CGNX, CSQ, MKSI, and TRMB

Should you be buying Zebra Technologies stock or one of its competitors? The main competitors of Zebra Technologies include Carlyle Group (CG), Cognex (CGNX), Calamos Strategic Total Return Fund (CSQ), MKS (MKSI), and Trimble (TRMB).

How does Zebra Technologies compare to Carlyle Group?

Zebra Technologies (NASDAQ:ZBRA) and Carlyle Group (NASDAQ:CG) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, risk, valuation, analyst recommendations, media sentiment, dividends and earnings.

91.0% of Zebra Technologies shares are held by institutional investors. Comparatively, 55.9% of Carlyle Group shares are held by institutional investors. 0.9% of Zebra Technologies shares are held by insiders. Comparatively, 26.3% of Carlyle Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Carlyle Group has lower revenue, but higher earnings than Zebra Technologies. Zebra Technologies is trading at a lower price-to-earnings ratio than Carlyle Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zebra Technologies	$5.40B	2.34	$419M	$8.17	31.45
Carlyle Group	$4.78B	3.73	$808.70M	$1.46	33.78

Zebra Technologies currently has a consensus target price of $321.38, suggesting a potential upside of 25.07%. Carlyle Group has a consensus target price of $62.20, suggesting a potential upside of 26.12%. Given Carlyle Group's higher possible upside, analysts plainly believe Carlyle Group is more favorable than Zebra Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zebra Technologies	0 Sell rating(s)	6 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.45
Carlyle Group	1 Sell rating(s)	9 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.35

In the previous week, Carlyle Group had 24 more articles in the media than Zebra Technologies. MarketBeat recorded 34 mentions for Carlyle Group and 10 mentions for Zebra Technologies. Zebra Technologies' average media sentiment score of 1.12 beat Carlyle Group's score of 0.04 indicating that Zebra Technologies is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Zebra Technologies	4 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Carlyle Group	5 Very Positive mention(s)	4 Positive mention(s)	10 Neutral mention(s)	9 Negative mention(s)	1 Very Negative mention(s)	Neutral

Carlyle Group has a net margin of 13.46% compared to Zebra Technologies' net margin of 7.76%. Carlyle Group's return on equity of 20.95% beat Zebra Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Zebra Technologies	7.76%	18.09%	8.14%
Carlyle Group	13.46%	20.95%	5.28%

Zebra Technologies has a beta of 1.62, meaning that its stock price is 62% more volatile than the broader market. Comparatively, Carlyle Group has a beta of 1.89, meaning that its stock price is 89% more volatile than the broader market.

Summary

Carlyle Group beats Zebra Technologies on 10 of the 16 factors compared between the two stocks.

How does Zebra Technologies compare to Cognex?

Cognex (NASDAQ:CGNX) and Zebra Technologies (NASDAQ:ZBRA) are related large-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, valuation, earnings, risk, dividends, analyst recommendations, profitability and media sentiment.

88.1% of Cognex shares are owned by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are owned by institutional investors. 1.7% of Cognex shares are owned by insiders. Comparatively, 0.9% of Zebra Technologies shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Zebra Technologies has higher revenue and earnings than Cognex. Zebra Technologies is trading at a lower price-to-earnings ratio than Cognex, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Cognex	$994.36M	10.89	$114.44M	$0.84	77.48
Zebra Technologies	$5.40B	2.34	$419M	$8.17	31.45

Cognex presently has a consensus target price of $68.86, suggesting a potential upside of 5.80%. Zebra Technologies has a consensus target price of $321.38, suggesting a potential upside of 25.07%. Given Zebra Technologies' higher possible upside, analysts plainly believe Zebra Technologies is more favorable than Cognex.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Cognex	0 Sell rating(s)	7 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.67
Zebra Technologies	0 Sell rating(s)	6 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.45

In the previous week, Cognex had 30 more articles in the media than Zebra Technologies. MarketBeat recorded 40 mentions for Cognex and 10 mentions for Zebra Technologies. Zebra Technologies' average media sentiment score of 1.12 beat Cognex's score of 0.89 indicating that Zebra Technologies is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Cognex	16 Very Positive mention(s)	5 Positive mention(s)	11 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Zebra Technologies	4 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Cognex has a net margin of 13.62% compared to Zebra Technologies' net margin of 7.76%. Zebra Technologies' return on equity of 18.09% beat Cognex's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Cognex	13.62%	10.89%	8.09%
Zebra Technologies	7.76%	18.09%	8.14%

Cognex has a beta of 1.48, suggesting that its share price is 48% more volatile than the broader market. Comparatively, Zebra Technologies has a beta of 1.62, suggesting that its share price is 62% more volatile than the broader market.

Summary

Zebra Technologies beats Cognex on 9 of the 17 factors compared between the two stocks.

How does Zebra Technologies compare to Calamos Strategic Total Return Fund?

Calamos Strategic Total Return Fund (NASDAQ:CSQ) and Zebra Technologies (NASDAQ:ZBRA) are related companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, risk, earnings, profitability, analyst recommendations, dividends, valuation and media sentiment.

Zebra Technologies has higher revenue and earnings than Calamos Strategic Total Return Fund.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Calamos Strategic Total Return Fund	$723.74M	N/A	N/A	N/A	N/A
Zebra Technologies	$5.40B	2.34	$419M	$8.17	31.45

In the previous week, Zebra Technologies had 8 more articles in the media than Calamos Strategic Total Return Fund. MarketBeat recorded 10 mentions for Zebra Technologies and 2 mentions for Calamos Strategic Total Return Fund. Zebra Technologies' average media sentiment score of 1.12 beat Calamos Strategic Total Return Fund's score of 0.44 indicating that Zebra Technologies is being referred to more favorably in the news media.

Company	Overall Sentiment
Calamos Strategic Total Return Fund	Neutral
Zebra Technologies	Positive

91.0% of Zebra Technologies shares are owned by institutional investors. 0.9% of Zebra Technologies shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Zebra Technologies has a net margin of 7.76% compared to Calamos Strategic Total Return Fund's net margin of 0.00%. Zebra Technologies' return on equity of 18.09% beat Calamos Strategic Total Return Fund's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Calamos Strategic Total Return Fund	N/A	N/A	N/A
Zebra Technologies	7.76%	18.09%	8.14%

Zebra Technologies has a consensus target price of $321.38, suggesting a potential upside of 25.07%. Given Zebra Technologies' stronger consensus rating and higher probable upside, analysts plainly believe Zebra Technologies is more favorable than Calamos Strategic Total Return Fund.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Calamos Strategic Total Return Fund	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Zebra Technologies	0 Sell rating(s)	6 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.45

Summary

Zebra Technologies beats Calamos Strategic Total Return Fund on 11 of the 11 factors compared between the two stocks.

How does Zebra Technologies compare to MKS?

Zebra Technologies (NASDAQ:ZBRA) and MKS (NASDAQ:MKSI) are related large-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, media sentiment, risk, valuation, dividends, analyst recommendations, earnings and institutional ownership.

In the previous week, MKS had 27 more articles in the media than Zebra Technologies. MarketBeat recorded 37 mentions for MKS and 10 mentions for Zebra Technologies. Zebra Technologies' average media sentiment score of 1.12 beat MKS's score of 0.62 indicating that Zebra Technologies is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Zebra Technologies	4 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
MKS	7 Very Positive mention(s)	7 Positive mention(s)	14 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

MKS has a net margin of 8.06% compared to Zebra Technologies' net margin of 7.76%. MKS's return on equity of 21.49% beat Zebra Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Zebra Technologies	7.76%	18.09%	8.14%
MKS	8.06%	21.49%	6.54%

Zebra Technologies currently has a consensus target price of $321.38, indicating a potential upside of 25.07%. MKS has a consensus target price of $317.23, indicating a potential upside of 3.89%. Given Zebra Technologies' higher probable upside, analysts plainly believe Zebra Technologies is more favorable than MKS.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zebra Technologies	0 Sell rating(s)	6 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.45
MKS	1 Sell rating(s)	2 Hold rating(s)	10 Buy rating(s)	2 Strong Buy rating(s)	2.87

Zebra Technologies has a beta of 1.62, suggesting that its stock price is 62% more volatile than the broader market. Comparatively, MKS has a beta of 1.98, suggesting that its stock price is 98% more volatile than the broader market.

91.0% of Zebra Technologies shares are held by institutional investors. Comparatively, 99.8% of MKS shares are held by institutional investors. 0.9% of Zebra Technologies shares are held by insiders. Comparatively, 0.6% of MKS shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Zebra Technologies has higher revenue and earnings than MKS. Zebra Technologies is trading at a lower price-to-earnings ratio than MKS, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zebra Technologies	$5.40B	2.34	$419M	$8.17	31.45
MKS	$3.93B	5.25	$295M	$4.78	63.88

Summary

MKS beats Zebra Technologies on 10 of the 17 factors compared between the two stocks.

How does Zebra Technologies compare to Trimble?

Zebra Technologies (NASDAQ:ZBRA) and Trimble (NASDAQ:TRMB) are both large-cap industrials companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, analyst recommendations, valuation, risk, media sentiment and dividends.

Zebra Technologies currently has a consensus target price of $321.38, suggesting a potential upside of 25.07%. Trimble has a consensus target price of $90.00, suggesting a potential upside of 55.86%. Given Trimble's stronger consensus rating and higher possible upside, analysts clearly believe Trimble is more favorable than Zebra Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zebra Technologies	0 Sell rating(s)	6 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.45
Trimble	0 Sell rating(s)	2 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	2.83

Trimble has lower revenue, but higher earnings than Zebra Technologies. Trimble is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zebra Technologies	$5.40B	2.34	$419M	$8.17	31.45
Trimble	$3.59B	3.75	$424M	$1.90	30.39

Zebra Technologies has a beta of 1.62, meaning that its stock price is 62% more volatile than the broader market. Comparatively, Trimble has a beta of 1.45, meaning that its stock price is 45% more volatile than the broader market.

In the previous week, Trimble had 22 more articles in the media than Zebra Technologies. MarketBeat recorded 32 mentions for Trimble and 10 mentions for Zebra Technologies. Zebra Technologies' average media sentiment score of 1.12 beat Trimble's score of 0.27 indicating that Zebra Technologies is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Zebra Technologies	4 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Trimble	6 Very Positive mention(s)	4 Positive mention(s)	9 Neutral mention(s)	6 Negative mention(s)	0 Very Negative mention(s)	Neutral

91.0% of Zebra Technologies shares are held by institutional investors. Comparatively, 93.2% of Trimble shares are held by institutional investors. 0.9% of Zebra Technologies shares are held by insiders. Comparatively, 0.6% of Trimble shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Trimble has a net margin of 12.38% compared to Zebra Technologies' net margin of 7.76%. Zebra Technologies' return on equity of 18.09% beat Trimble's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Zebra Technologies	7.76%	18.09%	8.14%
Trimble	12.38%	11.61%	7.32%

Summary

Zebra Technologies and Trimble tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ZBRA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

ZBRA vs. The Competition

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Metric	Zebra Technologies	MACH Industry	Industrials Sector	NASDAQ Exchange
Market Cap	$12.70B	$7.03B	$9.38B	$12.19B
Dividend Yield	N/A	N/A	3.56%	5.23%
P/E Ratio	31.61	15.38	24.92	25.52
Price / Sales	2.34	2.01	5,830.60	76.09
Price / Cash	12.72	10.40	27.62	36.29
Price / Book	3.55	2.71	4.74	6.67
Net Income	$419M	$245.70M	$791.02M	$333.08M
7 Day Performance	12.51%	4.25%	1.05%	-0.33%
1 Month Performance	15.64%	3.27%	4.71%	8.00%
1 Year Performance	-14.38%	11.10%	38.71%	36.29%

Zebra Technologies Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
ZBRA Zebra Technologies	4.1356 of 5 stars	$252.49 +16.4%	$321.38 +27.3%	-18.7%	$12.46B	$5.40B	31.01	10,700	Positive News Earnings Report Gap Up
CG Carlyle Group	4.5438 of 5 stars	$49.46 -2.3%	$62.20 +25.8%	+17.6%	$18.29B	$4.78B	33.88	2,500	Earnings Report Analyst Downgrade
CGNX Cognex	4.395 of 5 stars	$67.26 +2.4%	$68.86 +2.4%	+128.2%	$10.93B	$994.36M	80.07	2,745	Earnings Report Dividend Announcement Analyst Upgrade
CSQ Calamos Strategic Total Return Fund	N/A	$20.34 +0.2%	N/A	+23.4%	$0.00	$723.74M	N/A	N/A	Positive News Short Interest Increase
MKSI MKS	3.474 of 5 stars	$319.71 +2.1%	$317.23 -0.8%	+298.9%	$21.16B	$3.93B	66.88	10,300	Earnings Report Analyst Upgrade Gap Down

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This page (NASDAQ:ZBRA) was last updated on 5/12/2026 by MarketBeat.com Staff.

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Zebra Technologies (ZBRA) Competitors

ZBRA vs. CG, CGNX, CSQ, MKSI, and TRMB

How does Zebra Technologies compare to Carlyle Group?

Summary

How does Zebra Technologies compare to Cognex?

Summary

How does Zebra Technologies compare to Calamos Strategic Total Return Fund?

Summary

How does Zebra Technologies compare to MKS?

Summary

How does Zebra Technologies compare to Trimble?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

ZBRA vs. The Competition

Zebra Technologies Competitors List

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Stock Ideas and Recommendations

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About MarketBeat

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Zebra Technologies (ZBRA) Competitors

ZBRA vs. CG, CGNX, CSQ, MKSI, and TRMB

How does Zebra Technologies compare to Carlyle Group?

Do insiders and institutionals have more ownership in ZBRA or CG?

Which has preferable valuation & earnings, ZBRA or CG?

Do analysts recommend ZBRA or CG?

Does the media refer more to ZBRA or CG?

Is ZBRA or CG more profitable?

Which has more risk and volatility, ZBRA or CG?

Summary

How does Zebra Technologies compare to Cognex?

Do institutionals and insiders hold more shares of CGNX or ZBRA?

Which has higher valuation & earnings, CGNX or ZBRA?

Do analysts rate CGNX or ZBRA?

Does the media prefer CGNX or ZBRA?

Is CGNX or ZBRA more profitable?

Which has more risk and volatility, CGNX or ZBRA?

Summary

How does Zebra Technologies compare to Calamos Strategic Total Return Fund?

Which has stronger earnings & valuation, CSQ or ZBRA?

Does the media refer more to CSQ or ZBRA?

Do insiders & institutionals hold more shares of CSQ or ZBRA?

Is CSQ or ZBRA more profitable?

Do analysts rate CSQ or ZBRA?

Summary

How does Zebra Technologies compare to MKS?

Does the media refer more to ZBRA or MKSI?

Is ZBRA or MKSI more profitable?

Do analysts prefer ZBRA or MKSI?

Which has more risk and volatility, ZBRA or MKSI?

Do institutionals & insiders hold more shares of ZBRA or MKSI?

Which has preferable earnings & valuation, ZBRA or MKSI?

Summary

How does Zebra Technologies compare to Trimble?

Do analysts recommend ZBRA or TRMB?

Which has better earnings & valuation, ZBRA or TRMB?

Which has more volatility and risk, ZBRA or TRMB?

Does the media favor ZBRA or TRMB?

Do insiders and institutionals hold more shares of ZBRA or TRMB?

Is ZBRA or TRMB more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

ZBRA vs. The Competition

Zebra Technologies Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools