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Zebra Technologies (ZBRA) Competitors

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$350.37 +6.36 (+1.85%)
Closing price 09/11/2026 04:00 PM Eastern
Extended Trading
$350.47 +0.10 (+0.03%)
As of 09/11/2026 07:55 PM Eastern
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ZBRA vs. CGNX, TRMB, KEYS, AME, and TDY

Should you buy Zebra Technologies stock or one of its competitors? Zebra Technologies's main competitors and comparable companies include Cognex (CGNX), Trimble (TRMB), Keysight Technologies (KEYS), AMETEK (AME), and Teledyne Technologies (TDY). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "technology" sector.

How does Zebra Technologies compare to Cognex?

Cognex (NASDAQ:CGNX) and Zebra Technologies (NASDAQ:ZBRA) are both large-cap technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, risk, dividends, valuation, analyst recommendations and media sentiment.

Cognex currently has a consensus price target of $75.64, suggesting a potential upside of 17.79%. Zebra Technologies has a consensus price target of $381.00, suggesting a potential upside of 8.74%. Given Cognex's higher probable upside, analysts plainly believe Cognex is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cognex
0 Sell rating(s)
5 Hold rating(s)
10 Buy rating(s)
2 Strong Buy rating(s)
2.82
Zebra Technologies
0 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.85

88.1% of Cognex shares are held by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are held by institutional investors. 1.7% of Cognex shares are held by insiders. Comparatively, 0.9% of Zebra Technologies shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Cognex has a net margin of 16.05% compared to Zebra Technologies' net margin of 9.22%. Zebra Technologies' return on equity of 22.29% beat Cognex's return on equity.

Company Net Margins Return on Equity Return on Assets
Cognex16.05% 13.50% 10.02%
Zebra Technologies 9.22%22.29%9.46%

In the previous week, Zebra Technologies had 1 more articles in the media than Cognex. MarketBeat recorded 6 mentions for Zebra Technologies and 5 mentions for Cognex. Zebra Technologies' average media sentiment score of 1.31 beat Cognex's score of 0.72 indicating that Zebra Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cognex
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zebra Technologies
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Zebra Technologies has higher revenue and earnings than Cognex. Zebra Technologies is trading at a lower price-to-earnings ratio than Cognex, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cognex$994.36M10.86$114.44M$1.0362.35
Zebra Technologies$5.85B2.85$419M$10.9332.06

Cognex has a beta of 1.49, indicating that its share price is 49% more volatile than the broader market. Comparatively, Zebra Technologies has a beta of 1.6, indicating that its share price is 60% more volatile than the broader market.

Summary

Zebra Technologies beats Cognex on 9 of the 17 factors compared between the two stocks.

How does Zebra Technologies compare to Trimble?

Trimble (NASDAQ:TRMB) and Zebra Technologies (NASDAQ:ZBRA) are both large-cap technology companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, profitability, analyst recommendations, dividends, valuation, earnings, media sentiment and risk.

93.2% of Trimble shares are owned by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are owned by institutional investors. 0.6% of Trimble shares are owned by company insiders. Comparatively, 0.9% of Zebra Technologies shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Trimble has a beta of 1.36, suggesting that its stock price is 36% more volatile than the broader market. Comparatively, Zebra Technologies has a beta of 1.6, suggesting that its stock price is 60% more volatile than the broader market.

Zebra Technologies has a net margin of 9.22% compared to Trimble's net margin of -2.77%. Zebra Technologies' return on equity of 22.29% beat Trimble's return on equity.

Company Net Margins Return on Equity Return on Assets
Trimble-2.77% 12.29% 7.67%
Zebra Technologies 9.22%22.29%9.46%

In the previous week, Trimble had 6 more articles in the media than Zebra Technologies. MarketBeat recorded 12 mentions for Trimble and 6 mentions for Zebra Technologies. Zebra Technologies' average media sentiment score of 1.31 beat Trimble's score of 0.74 indicating that Zebra Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Trimble
5 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zebra Technologies
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Trimble has higher earnings, but lower revenue than Zebra Technologies. Trimble is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Trimble$3.78B3.55$424M-$0.49N/A
Zebra Technologies$5.85B2.85$419M$10.9332.06

Trimble presently has a consensus target price of $81.78, suggesting a potential upside of 41.83%. Zebra Technologies has a consensus target price of $381.00, suggesting a potential upside of 8.74%. Given Trimble's higher possible upside, analysts plainly believe Trimble is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Trimble
1 Sell rating(s)
2 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.67
Zebra Technologies
0 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.85

Summary

Zebra Technologies beats Trimble on 11 of the 16 factors compared between the two stocks.

How does Zebra Technologies compare to Keysight Technologies?

Keysight Technologies (NYSE:KEYS) and Zebra Technologies (NASDAQ:ZBRA) are both large-cap technology companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, earnings, dividends, risk, valuation, analyst recommendations, institutional ownership and media sentiment.

Keysight Technologies has a net margin of 19.08% compared to Zebra Technologies' net margin of 9.22%. Keysight Technologies' return on equity of 24.34% beat Zebra Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Keysight Technologies19.08% 24.34% 13.10%
Zebra Technologies 9.22%22.29%9.46%

Keysight Technologies presently has a consensus target price of $392.83, suggesting a potential upside of 15.87%. Zebra Technologies has a consensus target price of $381.00, suggesting a potential upside of 8.74%. Given Keysight Technologies' stronger consensus rating and higher possible upside, analysts plainly believe Keysight Technologies is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Keysight Technologies
0 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.93
Zebra Technologies
0 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.85

In the previous week, Keysight Technologies had 17 more articles in the media than Zebra Technologies. MarketBeat recorded 23 mentions for Keysight Technologies and 6 mentions for Zebra Technologies. Zebra Technologies' average media sentiment score of 1.31 beat Keysight Technologies' score of 1.15 indicating that Zebra Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Keysight Technologies
19 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zebra Technologies
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Keysight Technologies has a beta of 1.21, meaning that its stock price is 21% more volatile than the broader market. Comparatively, Zebra Technologies has a beta of 1.6, meaning that its stock price is 60% more volatile than the broader market.

Keysight Technologies has higher earnings, but lower revenue than Zebra Technologies. Zebra Technologies is trading at a lower price-to-earnings ratio than Keysight Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Keysight Technologies$5.38B10.74$850M$7.2846.57
Zebra Technologies$5.85B2.85$419M$10.9332.06

84.6% of Keysight Technologies shares are held by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are held by institutional investors. 0.4% of Keysight Technologies shares are held by company insiders. Comparatively, 0.9% of Zebra Technologies shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Keysight Technologies beats Zebra Technologies on 10 of the 16 factors compared between the two stocks.

How does Zebra Technologies compare to AMETEK?

Zebra Technologies (NASDAQ:ZBRA) and AMETEK (NYSE:AME) are both large-cap technology companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, media sentiment, dividends, analyst recommendations, valuation, risk and profitability.

Zebra Technologies currently has a consensus target price of $381.00, suggesting a potential upside of 8.74%. AMETEK has a consensus target price of $266.69, suggesting a potential upside of 10.21%. Given AMETEK's higher probable upside, analysts plainly believe AMETEK is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zebra Technologies
0 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.85
AMETEK
0 Sell rating(s)
5 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.76

Zebra Technologies has a beta of 1.6, indicating that its stock price is 60% more volatile than the broader market. Comparatively, AMETEK has a beta of 0.99, indicating that its stock price is 1% less volatile than the broader market.

In the previous week, AMETEK had 10 more articles in the media than Zebra Technologies. MarketBeat recorded 16 mentions for AMETEK and 6 mentions for Zebra Technologies. Zebra Technologies' average media sentiment score of 1.31 beat AMETEK's score of 1.03 indicating that Zebra Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zebra Technologies
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
AMETEK
10 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

AMETEK has a net margin of 20.04% compared to Zebra Technologies' net margin of 9.22%. Zebra Technologies' return on equity of 22.29% beat AMETEK's return on equity.

Company Net Margins Return on Equity Return on Assets
Zebra Technologies9.22% 22.29% 9.46%
AMETEK 20.04%16.93%11.26%

91.0% of Zebra Technologies shares are owned by institutional investors. Comparatively, 87.4% of AMETEK shares are owned by institutional investors. 0.9% of Zebra Technologies shares are owned by insiders. Comparatively, 0.5% of AMETEK shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

AMETEK has higher revenue and earnings than Zebra Technologies. Zebra Technologies is trading at a lower price-to-earnings ratio than AMETEK, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zebra Technologies$5.85B2.85$419M$10.9332.06
AMETEK$7.40B7.49$1.48B$6.8435.38

Summary

AMETEK beats Zebra Technologies on 9 of the 16 factors compared between the two stocks.

How does Zebra Technologies compare to Teledyne Technologies?

Zebra Technologies (NASDAQ:ZBRA) and Teledyne Technologies (NYSE:TDY) are both large-cap technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, risk, institutional ownership, profitability, earnings, media sentiment, dividends and valuation.

Zebra Technologies presently has a consensus target price of $381.00, suggesting a potential upside of 8.74%. Teledyne Technologies has a consensus target price of $721.67, suggesting a potential upside of 19.39%. Given Teledyne Technologies' higher probable upside, analysts plainly believe Teledyne Technologies is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zebra Technologies
0 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.85
Teledyne Technologies
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.63

91.0% of Zebra Technologies shares are owned by institutional investors. Comparatively, 91.6% of Teledyne Technologies shares are owned by institutional investors. 0.9% of Zebra Technologies shares are owned by insiders. Comparatively, 1.4% of Teledyne Technologies shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Teledyne Technologies had 12 more articles in the media than Zebra Technologies. MarketBeat recorded 18 mentions for Teledyne Technologies and 6 mentions for Zebra Technologies. Zebra Technologies' average media sentiment score of 1.31 beat Teledyne Technologies' score of 0.86 indicating that Zebra Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zebra Technologies
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Teledyne Technologies
11 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Teledyne Technologies has a net margin of 15.29% compared to Zebra Technologies' net margin of 9.22%. Zebra Technologies' return on equity of 22.29% beat Teledyne Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Zebra Technologies9.22% 22.29% 9.46%
Teledyne Technologies 15.29%10.56%7.34%

Zebra Technologies has a beta of 1.6, suggesting that its stock price is 60% more volatile than the broader market. Comparatively, Teledyne Technologies has a beta of 0.91, suggesting that its stock price is 9% less volatile than the broader market.

Teledyne Technologies has higher revenue and earnings than Zebra Technologies. Teledyne Technologies is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zebra Technologies$5.85B2.85$419M$10.9332.06
Teledyne Technologies$6.37B4.40$894.80M$20.7129.19

Summary

Teledyne Technologies beats Zebra Technologies on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ZBRA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ZBRA vs. The Competition

MetricZebra TechnologiesElectronic Equipment, Instruments & Components IndustryTechnology SectorNASDAQ Exchange
Market Cap$16.69B$8.81B$29.67B$12.73B
Dividend YieldN/A2.23%2.74%11.15%
P/E Ratio32.0626.1176.4125.29
Price / Sales2.8539.34588.6899.06
Price / Cash19.3530.7047.5051.44
Price / Book4.844.767.706.20
Net Income$419M$202.80M$704.35M$358.50M
7 Day Performance-3.41%-1.04%-1.05%-2.35%
1 Month Performance-7.40%-6.97%-3.62%-2.77%
1 Year Performance12.06%813.11%180.38%7.63%

Zebra Technologies Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ZBRA
Zebra Technologies
4.1558 of 5 stars
$350.37
+1.8%
$381.00
+8.7%
+10.9%$16.69B$5.85B32.0610,700
CGNX
Cognex
4.3993 of 5 stars
$62.25
flat
$75.64
+21.5%
+42.9%$10.47B$994.36M60.442,745
TRMB
Trimble
3.6838 of 5 stars
$59.47
flat
$81.78
+37.5%
-30.4%$13.87B$3.59BN/A11,500
KEYS
Keysight Technologies
4.5953 of 5 stars
$326.79
-0.1%
$392.83
+20.2%
+96.6%$55.71B$5.38B44.8916,800
AME
AMETEK
4.7546 of 5 stars
$237.80
+0.0%
$266.80
+12.2%
+26.0%$54.49B$7.40B34.7722,500

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This page (NASDAQ:ZBRA) was last updated on 9/12/2026 by MarketBeat.com Staff.
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