Zebra Technologies (ZBRA) Competitors $297.89 +31.18 (+11.69%) As of 02:53 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock ZBRA vs. XRX, IR, ZWS, GTES, EFXT, GHM, TWIN, GTEC, INLF, and STRCWShould you be buying Zebra Technologies stock or one of its competitors? The main competitors of Zebra Technologies include Xerox (XRX), Ingersoll Rand (IR), Zurn Elkay Water Solutions (ZWS), Gates Industrial (GTES), Enerflex (EFXT), Graham (GHM), Twin Disc (TWIN), Greenland Technologies (GTEC), INLIF (INLF), and Palladyne AI (STRCW). Zebra Technologies vs. Xerox Ingersoll Rand Zurn Elkay Water Solutions Gates Industrial Enerflex Graham Twin Disc Greenland Technologies INLIF Palladyne AI Zebra Technologies (NASDAQ:ZBRA) and Xerox (NYSE:XRX) are both industrials companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, risk, media sentiment, community ranking, institutional ownership, earnings, valuation and profitability. Does the media refer more to ZBRA or XRX? In the previous week, Zebra Technologies had 9 more articles in the media than Xerox. MarketBeat recorded 15 mentions for Zebra Technologies and 6 mentions for Xerox. Zebra Technologies' average media sentiment score of 1.35 beat Xerox's score of 0.41 indicating that Zebra Technologies is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Zebra Technologies 12 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Xerox 2 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Do analysts recommend ZBRA or XRX? Zebra Technologies presently has a consensus target price of $321.73, suggesting a potential upside of 20.61%. Xerox has a consensus target price of $9.50, suggesting a potential upside of 72.10%. Given Xerox's higher possible upside, analysts plainly believe Xerox is more favorable than Zebra Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Zebra Technologies 0 Sell rating(s) 5 Hold rating(s) 6 Buy rating(s) 1 Strong Buy rating(s) 2.67Xerox 3 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.25 Is ZBRA or XRX more profitable? Zebra Technologies has a net margin of 10.60% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.34% beat Xerox's return on equity.Company Net Margins Return on Equity Return on Assets Zebra Technologies10.60% 18.34% 8.12% Xerox -21.24%7.57%1.49% Which has more risk & volatility, ZBRA or XRX? Zebra Technologies has a beta of 1.74, meaning that its stock price is 74% more volatile than the S&P 500. Comparatively, Xerox has a beta of 1.75, meaning that its stock price is 75% more volatile than the S&P 500. Do institutionals & insiders hold more shares of ZBRA or XRX? 91.0% of Zebra Technologies shares are owned by institutional investors. Comparatively, 85.4% of Xerox shares are owned by institutional investors. 0.8% of Zebra Technologies shares are owned by insiders. Comparatively, 1.5% of Xerox shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth. Which has better valuation & earnings, ZBRA or XRX? Zebra Technologies has higher earnings, but lower revenue than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioZebra Technologies$5.11B2.68$528M$10.5725.24Xerox$6.18B0.11-$1.32B-$10.55-0.52 Does the MarketBeat Community favor ZBRA or XRX? Zebra Technologies received 46 more outperform votes than Xerox when rated by MarketBeat users. Likewise, 63.34% of users gave Zebra Technologies an outperform vote while only 53.78% of users gave Xerox an outperform vote. CompanyUnderperformOutperformZebra TechnologiesOutperform Votes50863.34% Underperform Votes29436.66% XeroxOutperform Votes46253.78% Underperform Votes39746.22% SummaryZebra Technologies beats Xerox on 15 of the 19 factors compared between the two stocks. Get Zebra Technologies News Delivered to You Automatically Sign up to receive the latest news and ratings for ZBRA and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ZBRA vs. The Competition Export to ExcelMetricZebra TechnologiesGeneral industrial machinery & equipment IndustryIndustrials SectorNASDAQ ExchangeMarket Cap$13.71B$11.16B$7.42B$7.98BDividend YieldN/A1.41%4.61%4.20%P/E Ratio26.2017.0521.7619.04Price / Sales2.682.0692.50108.07Price / Cash21.0316.7026.9634.62Price / Book3.824.343.844.32Net Income$528M$539.71M$813.32M$248.50M7 Day Performance6.41%2.75%1.40%1.87%1 Year Performance-15.53%2.64%16.05%5.28% Zebra Technologies Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ZBRAZebra Technologies3.9407 of 5 stars$297.89+11.7%$321.73+8.0%-15.5%$15.31B$5.11B29.2710,500Earnings ReportInsider TradeGap UpXRXXerox3.0966 of 5 stars$5.12+5.8%$9.50+85.5%-59.2%$643.97M$6.22B-0.4820,500Gap UpIRIngersoll Rand4.2307 of 5 stars$76.97+0.3%$98.64+28.2%-13.1%$31.02B$7.24B37.3617,000Positive NewsGap UpZWSZurn Elkay Water Solutions1.7932 of 5 stars$34.82-0.4%$36.43+4.6%+7.4%$5.86B$1.58B37.852,700Positive NewsGap UpGTESGates Industrial3.7519 of 5 stars$20.02+1.2%$22.78+13.8%+23.2%$5.16B$3.39B27.4214,100Analyst ForecastEFXTEnerflex3.876 of 5 stars$6.59-2.6%$12.00+82.2%+37.8%$817.53M$2.41B-10.454,600Earnings ReportAnalyst ForecastAnalyst RevisionPositive NewsGap UpGHMGraham3.4028 of 5 stars$32.80-1.0%$35.00+6.7%+20.9%$357.62M$199.62M39.52490TWINTwin Disc4.0383 of 5 stars$6.86-2.0%$12.00+74.9%-54.6%$97.04M$321.40M10.24760Earnings ReportGap UpGTECGreenland Technologies2.5823 of 5 stars$2.07+8.9%N/A+26.1%$28.14M$83.94M-2.18330INLFINLIFN/A$1.16-4.1%N/AN/A$16.82M$15.80M0.00124STRCWPalladyne AIN/A$0.23-0.8%N/A+282.8%$0.00N/A0.0070News CoverageGap Down Related Companies and Tools Related Companies XRX Competitors IR Competitors ZWS Competitors GTES Competitors EFXT Competitors GHM Competitors TWIN Competitors GTEC Competitors INLF Competitors STRCW Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:ZBRA) was last updated on 5/12/2025 by MarketBeat.com Staff From Our PartnersBlackrock’s Sending THIS Crypto Higher on PurposeWhile everyone's distracted by Bitcoin's moves, a stealth revolution is underway. 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