Free Trial

Zebra Technologies (ZBRA) Competitors

Zebra Technologies logo
$331.73 +1.83 (+0.55%)
Closing price 04:00 PM Eastern
Extended Trading
$331.84 +0.11 (+0.03%)
As of 07:25 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

ZBRA vs. CGNX, CSQ, LFUS, MCHP, MKSI, TRMB, TROW, DOV, ITT, and KKR

Should you be buying Zebra Technologies stock or one of its competitors? The main competitors of Zebra Technologies include Cognex (CGNX), Calamos Strategic Total Return Fund (CSQ), Littelfuse (LFUS), Microchip Technology (MCHP), MKS (MKSI), Trimble (TRMB), T. Rowe Price Group (TROW), Dover (DOV), ITT (ITT), and KKR & Co. Inc. (KKR).

Zebra Technologies vs. Its Competitors

Cognex (NASDAQ:CGNX) and Zebra Technologies (NASDAQ:ZBRA) are related companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, risk, dividends, earnings, institutional ownership, analyst recommendations, valuation and media sentiment.

Cognex presently has a consensus target price of $41.62, indicating a potential upside of 22.15%. Zebra Technologies has a consensus target price of $350.82, indicating a potential upside of 5.75%. Given Cognex's higher probable upside, research analysts clearly believe Cognex is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cognex
1 Sell rating(s)
6 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.53
Zebra Technologies
0 Sell rating(s)
4 Hold rating(s)
7 Buy rating(s)
2 Strong Buy rating(s)
2.85

Cognex has a beta of 1.47, meaning that its share price is 47% more volatile than the S&P 500. Comparatively, Zebra Technologies has a beta of 1.75, meaning that its share price is 75% more volatile than the S&P 500.

In the previous week, Zebra Technologies had 5 more articles in the media than Cognex. MarketBeat recorded 21 mentions for Zebra Technologies and 16 mentions for Cognex. Zebra Technologies' average media sentiment score of 1.02 beat Cognex's score of 0.89 indicating that Zebra Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cognex
8 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zebra Technologies
11 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

88.1% of Cognex shares are held by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are held by institutional investors. 1.6% of Cognex shares are held by insiders. Comparatively, 0.8% of Zebra Technologies shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Cognex has a net margin of 12.80% compared to Zebra Technologies' net margin of 10.73%. Zebra Technologies' return on equity of 18.77% beat Cognex's return on equity.

Company Net Margins Return on Equity Return on Assets
Cognex12.80% 6.37% 4.81%
Zebra Technologies 10.73%18.77%8.42%

Zebra Technologies has higher revenue and earnings than Cognex. Zebra Technologies is trading at a lower price-to-earnings ratio than Cognex, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cognex$914.52M6.25$106.17M$0.6850.10
Zebra Technologies$4.98B3.39$528M$10.5731.38

Summary

Zebra Technologies beats Cognex on 11 of the 16 factors compared between the two stocks.

Get Zebra Technologies News Delivered to You Automatically

Sign up to receive the latest news and ratings for ZBRA and its competitors with MarketBeat's FREE daily newsletter.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ZBRA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

ZBRA vs. The Competition

MetricZebra TechnologiesMACH IndustryIndustrials SectorNASDAQ Exchange
Market Cap$16.78B$9.04B$7.64B$9.41B
Dividend YieldN/AN/A4.55%4.03%
P/E Ratio31.3815.6924.5520.09
Price / Sales3.392.37104.1799.01
Price / Cash21.6113.7227.7358.27
Price / Book4.763.154.435.65
Net Income$528M$276.78M$797.00M$257.91M
7 Day Performance1.40%0.70%0.93%2.09%
1 Month Performance13.71%6.86%6.28%11.13%
1 Year Performance2.59%-11.85%30.24%18.40%

Zebra Technologies Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ZBRA
Zebra Technologies
3.5834 of 5 stars
$331.73
+0.6%
$350.82
+5.8%
+1.2%$16.78B$4.98B31.389,900Positive News
CGNX
Cognex
4.6782 of 5 stars
$33.78
-1.6%
$41.62
+23.2%
-34.6%$5.67B$914.52M49.682,914
CSQ
Calamos Strategic Total Return Fund
N/A$18.19
-0.5%
N/A+6.6%$0.00$280.21M0.00N/APositive News
LFUS
Littelfuse
4.1832 of 5 stars
$231.77
-0.9%
$252.25
+8.8%
-13.1%$5.73B$2.21B53.6516,000
MCHP
Microchip Technology
4.2457 of 5 stars
$74.05
-0.7%
$75.10
+1.4%
-18.8%$39.96B$4.40B-7,405.0019,400Positive News
Analyst Forecast
MKSI
MKS
4.6957 of 5 stars
$104.68
-1.7%
$118.80
+13.5%
-21.6%$7.06B$3.65B31.2510,200
TRMB
Trimble
4.243 of 5 stars
$80.20
+0.3%
$89.43
+11.5%
+41.0%$19.13B$3.57B13.0812,100Analyst Forecast
TROW
T. Rowe Price Group
4.7142 of 5 stars
$102.26
+0.8%
$95.82
-6.3%
-9.9%$22.53B$7.09B11.598,158Positive News
Analyst Forecast
DOV
Dover
4.8227 of 5 stars
$188.76
-0.1%
$208.58
+10.5%
+0.4%$25.88B$7.73B11.3724,000Trending News
Upcoming Earnings
ITT
ITT
4.44 of 5 stars
$158.11
+0.2%
$170.00
+7.5%
+13.0%$12.44B$3.63B25.1411,700
KKR
KKR & Co. Inc.
4.7701 of 5 stars
$139.43
-1.2%
$154.33
+10.7%
+29.8%$124.18B$21.88B58.834,834Positive News

Related Companies and Tools


This page (NASDAQ:ZBRA) was last updated on 7/18/2025 by MarketBeat.com Staff
From Our Partners