Zebra Technologies (ZBRA) Competitors

Cognex (NASDAQ:CGNX) and Zebra Technologies (NASDAQ:ZBRA) are related companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, risk, dividends, earnings, institutional ownership, analyst recommendations, valuation and media sentiment.

Do analysts rate CGNX or ZBRA?

Cognex presently has a consensus target price of $41.62, indicating a potential upside of 22.15%. Zebra Technologies has a consensus target price of $350.82, indicating a potential upside of 5.75%. Given Cognex's higher probable upside, research analysts clearly believe Cognex is more favorable than Zebra Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Cognex	1 Sell rating(s)	6 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	2.53
Zebra Technologies	0 Sell rating(s)	4 Hold rating(s)	7 Buy rating(s)	2 Strong Buy rating(s)	2.85

Which has more volatility & risk, CGNX or ZBRA?

Cognex has a beta of 1.47, meaning that its share price is 47% more volatile than the S&P 500. Comparatively, Zebra Technologies has a beta of 1.75, meaning that its share price is 75% more volatile than the S&P 500.

Does the media refer more to CGNX or ZBRA?

In the previous week, Zebra Technologies had 5 more articles in the media than Cognex. MarketBeat recorded 21 mentions for Zebra Technologies and 16 mentions for Cognex. Zebra Technologies' average media sentiment score of 1.02 beat Cognex's score of 0.89 indicating that Zebra Technologies is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Cognex	8 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Zebra Technologies	11 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals & insiders believe in CGNX or ZBRA?

88.1% of Cognex shares are held by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are held by institutional investors. 1.6% of Cognex shares are held by insiders. Comparatively, 0.8% of Zebra Technologies shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Is CGNX or ZBRA more profitable?

Cognex has a net margin of 12.80% compared to Zebra Technologies' net margin of 10.73%. Zebra Technologies' return on equity of 18.77% beat Cognex's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Cognex	12.80%	6.37%	4.81%
Zebra Technologies	10.73%	18.77%	8.42%

Which has preferable earnings and valuation, CGNX or ZBRA?

Zebra Technologies has higher revenue and earnings than Cognex. Zebra Technologies is trading at a lower price-to-earnings ratio than Cognex, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Cognex	$914.52M	6.25	$106.17M	$0.68	50.10
Zebra Technologies	$4.98B	3.39	$528M	$10.57	31.38

Summary

Zebra Technologies beats Cognex on 11 of the 16 factors compared between the two stocks.