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T. Rowe Price Group (TROW) Stock Forecast & Price Target

T. Rowe Price Group logo
$109.78 -1.10 (-0.99%)
As of 09/4/2026 04:00 PM Eastern

T. Rowe Price Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
4
Hold
9
Buy
1

Based on 14 Wall Street analysts who have issued ratings for T. Rowe Price Group in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 14 analysts, 4 have given a sell rating, 9 have given a hold rating, and 1 has given a buy rating for TROW.

Consensus Price Target

$106.15
-3.30% Downside
According to the 14 analysts' twelve-month price targets for T. Rowe Price Group, the average price target is $106.15. The highest price target for TROW is $120.00, while the lowest price target for TROW is $86.00. The average price target represents a forecasted downside of -3.30% from the current price of $109.78.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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TROW Analyst Ratings Over Time

TypeCurrent Forecast
9/6/25 to 9/6/26
1 Month Ago
8/7/25 to 8/7/26
3 Months Ago
6/8/25 to 6/8/26
1 Year Ago
9/6/24 to 9/6/25
Strong Buy
0 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
1 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
1 Buy rating(s)
Hold
9 Hold rating(s)
9 Hold rating(s)
11 Hold rating(s)
6 Hold rating(s)
Sell
4 Sell rating(s)
4 Sell rating(s)
4 Sell rating(s)
4 Sell rating(s)
Consensus Price Target$106.15$105.92$100.08$101.55
Forecasted Upside-3.30% Downside-7.11% Downside-5.10% Downside-6.12% Downside
Consensus RatingReduceReduceReduceReduce

TROW Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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TROW Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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T. Rowe Price Group Stock vs. The Competition

TypeT. Rowe Price GroupFinance CompaniesBroader Market
Consensus Rating Score
1.79
2.27
2.53
Consensus RatingReduceHoldModerate Buy
Predicted Upside-3.30% Downside26.88% Upside14.03% Upside
News Sentiment Rating
Positive News

See Recent TROW News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/4/2026
Weiss Ratings logo
Weiss Ratings
5 of 5 stars
 UpgradeHold (C+)Buy (B-)
8/31/2026
UBS Group AG logo
UBS Group
4 of 5 stars
 Set Target$110.00-0.83%
8/31/2026
TD Cowen logo
TD Cowen
3 of 5 stars
Bill Katz
3 of 5 stars
Boost TargetHold$108.00 ➝ $110.00-0.73%
8/13/2026 DowngradeStrong-BuyHold
8/10/2026Set Target$118.00+3.77%
8/3/2026 Reiterated RatingHold$109.00-3.26%
8/3/2026Boost TargetMarket Perform$110.00 ➝ $120.00+7.38%
8/3/2026Reiterated RatingMarket Perform$120.00 ➝ $115.00+2.17%
8/3/2026Lower TargetUnderweight$108.00 ➝ $103.00-7.83%
7/29/2026Set Target$116.00-3.89%
6/30/2026Boost TargetSell$90.00 ➝ $92.00-19.57%
4/24/2026Lower TargetUnderweight$106.00 ➝ $103.00+3.39%
4/8/2026 Lower TargetHold$107.00 ➝ $91.00+2.00%
2/5/2026 UpgradeHold
1/14/2026Boost Target$85.00 ➝ $86.00-19.87%
11/3/2025 Boost Target$105.00 ➝ $107.00+6.39%
7/11/2025Boost TargetEqual Weight$98.00 ➝ $108.00+6.49%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 05:19 AM ET.


Should I Buy T. Rowe Price Group Stock? TROW Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, September 2, 2026. Please send any questions or comments about these T. Rowe Price Group pros and cons to contact@marketbeat.com.

T. Rowe Price Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in T. Rowe Price Group, Inc.:

  • The company recently reported strong financial performance for the quarter ending July 31, 2026, with earnings per share of $2.57, which beat the consensus estimate of $2.52, and revenue of $1.91 billion, exceeding the analyst estimate of $1.89 billion. This demonstrates the firm's ability to outperform market expectations and maintain robust profitability, supported by a net margin of 29.26% and a return on equity of 20.91%.
  • T. Rowe Price Group, Inc. offers a compelling dividend yield of 4.77%, with a recent quarterly dividend declaration of $1.30 per share to be paid on September 29, 2026. This represents an annualized dividend of $5.20, providing a significant income stream for investors, while the payout ratio of 52.16% suggests the company retains sufficient earnings to support future growth and dividend sustainability.
  • Institutional investors have shown renewed confidence in the stock, with PYA Waltman Capital LLC increasing its position by 85.4% in the second quarter and UBS AM raising its stake by 20.0%. Additionally, several new positions were acquired by major firms such as Canada Pension Plan Investment Board and Corient Private Wealth LP, indicating that large-scale investors are accumulating shares despite the current market sentiment.
  • The stock is currently trading at $109.38, which is below the 50-day simple moving average of $114.48 but above the 200-day simple moving average of $103.61. This positioning, combined with a price-to-earnings ratio of 10.97, suggests the stock may be undervalued relative to its earnings potential, offering a potential entry point for long-term investors looking for value in the asset management sector.
  • Recent analyst actions reflect a cautious but improving outlook, with TD Cowen raising its price target to $110.00 and BMO Capital Markets increasing its target from $110.00 to $120.00 in August 2026. These adjustments indicate that some financial institutions see upside potential in the stock, particularly as the company continues to deliver consistent earnings beats and revenue growth.

T. Rowe Price Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in T. Rowe Price Group, Inc. for these reasons:

  • The consensus rating from analysts remains "Reduce," with an average price target of $105.67 as of August 24, 2026, which is below the current stock price of $109.38. This suggests that the majority of analysts believe the stock is overvalued or lacks sufficient upside potential, with ten analysts issuing Hold ratings and four issuing Sell ratings.
  • Short interest in the stock has been increasing, with 24,946,105 shares shorted as of August 14, 2026, representing 11.88% of the float. This high level of short interest indicates that a significant portion of the market is betting against the stock, which could lead to increased volatility and downward pressure on the share price if the bearish sentiment continues.
  • Insider selling activity has been notable, with VP Joshua B. Nelson selling 10,000 shares at an average price of $111.82 on August 25, 2026, and VP Stephon A. Jackson selling 3,000 shares at $102.56 on May 13, 2026. These transactions, which represent a 12.30% decrease in Nelson's ownership, suggest that company insiders may be taking profits or are less confident in the stock's near-term prospects.
  • The stock has experienced a decline from its 52-week high of $122.00 to the current price of $109.38, reflecting a 10.4% drop. This downward trend, combined with the "Reduce" consensus rating, indicates that the stock has been underperforming relative to its recent peak, and investors may face continued pressure if the broader market sentiment remains negative.
  • While the company has strong fundamentals, the high beta of 1.46 suggests that T. Rowe Price Group, Inc. is more volatile than the overall market. This increased sensitivity to market movements could result in larger price swings, making the stock a riskier investment for those with a lower tolerance for volatility, particularly in a market environment where interest rates and economic uncertainty are key concerns.

TROW Forecast - Frequently Asked Questions

According to the research reports of 14 Wall Street equities research analysts, the average twelve-month stock price forecast for T. Rowe Price Group is $106.15, with a high forecast of $120.00 and a low forecast of $86.00.

14 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for T. Rowe Price Group in the last year. There are currently 4 sell ratings, 9 hold ratings and 1 buy rating for the stock. The consensus among Wall Street research analysts is that investors should "reduce" TROW shares.

According to analysts, T. Rowe Price Group's stock has a predicted downside of -3.30% based on their 12-month stock forecasts.

Over the previous 90 days, T. Rowe Price Group's stock had 3 upgrades and 1 downgrade by analysts.

Analysts like T. Rowe Price Group less than other "finance" companies. The consensus rating for T. Rowe Price Group is Reduce while the average consensus rating for "finance" companies is Hold. Learn more on how TROW compares to other companies.


MarketBeat monitors more than a dozen sources for T. Rowe Price Group analyst ratings, with the most recent rating issued on 9/4/2026.
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