DRCT vs. FLNT, BNAI, CNGL, SSNT, BNR, ARQQ, OCFT, LUNA, FAAS, and MAQC
Should you be buying Direct Digital stock or one of its competitors? The main competitors of Direct Digital include Fluent (FLNT), Brand Engagement Network (BNAI), Canna-Global Acquisition (CNGL), SilverSun Technologies (SSNT), Burning Rock Biotech (BNR), Arqit Quantum (ARQQ), OneConnect Financial Technology (OCFT), Luna Innovations (LUNA), DigiAsia (FAAS), and Maquia Capital Acquisition (MAQC). These companies are all part of the "business services" sector.
Direct Digital (NASDAQ:DRCT) and Fluent (NASDAQ:FLNT) are both small-cap business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their community ranking, institutional ownership, profitability, media sentiment, earnings, risk, dividends, valuation and analyst recommendations.
Direct Digital has a beta of 8.24, indicating that its share price is 724% more volatile than the S&P 500. Comparatively, Fluent has a beta of 2.37, indicating that its share price is 137% more volatile than the S&P 500.
4.0% of Direct Digital shares are owned by institutional investors. Comparatively, 23.3% of Fluent shares are owned by institutional investors. 80.8% of Direct Digital shares are owned by insiders. Comparatively, 21.0% of Fluent shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Direct Digital has higher earnings, but lower revenue than Fluent. Fluent is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.
In the previous week, Fluent had 9 more articles in the media than Direct Digital. MarketBeat recorded 10 mentions for Fluent and 1 mentions for Direct Digital. Fluent's average media sentiment score of 0.62 beat Direct Digital's score of 0.00 indicating that Fluent is being referred to more favorably in the news media.
Direct Digital currently has a consensus price target of $21.00, indicating a potential upside of 356.52%. Fluent has a consensus price target of $12.00, indicating a potential upside of 196.30%. Given Direct Digital's stronger consensus rating and higher probable upside, equities analysts plainly believe Direct Digital is more favorable than Fluent.
Direct Digital has a net margin of 1.26% compared to Fluent's net margin of -22.22%. Direct Digital's return on equity of 48.38% beat Fluent's return on equity.
Fluent received 157 more outperform votes than Direct Digital when rated by MarketBeat users. However, 73.68% of users gave Direct Digital an outperform vote while only 47.90% of users gave Fluent an outperform vote.
Summary
Direct Digital beats Fluent on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding DRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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