DSP vs. DADA, VMEO, TRMR, RXT, NEXN, TINV, CDLX, ADTH, PCYG, and LGCL
Should you be buying Viant Technology stock or one of its competitors? The main competitors of Viant Technology include Dada Nexus (DADA), Vimeo (VMEO), Tremor International (TRMR), Rackspace Technology (RXT), Nexxen International (NEXN), Tiga Acquisition (TINV), Cardlytics (CDLX), AdTheorent (ADTH), Park City Group (PCYG), and Lucas GC (LGCL).
Dada Nexus (NASDAQ:DADA) and Viant Technology (NASDAQ:DSP) are both small-cap business services companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, earnings, media sentiment, dividends, valuation, profitability and community ranking.
59.3% of Dada Nexus shares are held by institutional investors. Comparatively, 11.4% of Viant Technology shares are held by institutional investors. 8.5% of Dada Nexus shares are held by insiders. Comparatively, 28.8% of Viant Technology shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Dada Nexus has a beta of 1.46, suggesting that its stock price is 46% more volatile than the S&P 500. Comparatively, Viant Technology has a beta of 0.69, suggesting that its stock price is 31% less volatile than the S&P 500.
In the previous week, Dada Nexus had 4 more articles in the media than Viant Technology. MarketBeat recorded 7 mentions for Dada Nexus and 3 mentions for Viant Technology. Dada Nexus' average media sentiment score of 1.23 beat Viant Technology's score of 0.67 indicating that Viant Technology is being referred to more favorably in the news media.
Viant Technology received 16 more outperform votes than Dada Nexus when rated by MarketBeat users. Likewise, 64.00% of users gave Viant Technology an outperform vote while only 52.46% of users gave Dada Nexus an outperform vote.
Viant Technology has lower revenue, but higher earnings than Dada Nexus. Viant Technology is trading at a lower price-to-earnings ratio than Dada Nexus, indicating that it is currently the more affordable of the two stocks.
Viant Technology has a net margin of -0.81% compared to Viant Technology's net margin of -22.62%. Dada Nexus' return on equity of -6.41% beat Viant Technology's return on equity.
Dada Nexus presently has a consensus target price of $3.83, indicating a potential upside of 97.42%. Viant Technology has a consensus target price of $10.83, indicating a potential upside of 22.00%. Given Viant Technology's higher probable upside, equities research analysts plainly believe Dada Nexus is more favorable than Viant Technology.
Summary
Viant Technology beats Dada Nexus on 12 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding DSP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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