DADA vs. DSP, TRMR, RXT, NEXN, VMEO, TINV, CDLX, ADTH, LGCL, and OB
Should you be buying Dada Nexus stock or one of its competitors? The main competitors of Dada Nexus include Viant Technology (DSP), Tremor International (TRMR), Rackspace Technology (RXT), Nexxen International (NEXN), Vimeo (VMEO), Tiga Acquisition (TINV), Cardlytics (CDLX), AdTheorent (ADTH), Lucas GC (LGCL), and Outbrain (OB). These companies are all part of the "computer programming, data processing, & other computer related" industry.
Viant Technology (NASDAQ:DSP) and Dada Nexus (NASDAQ:DADA) are both small-cap business services companies, but which is the better business? We will contrast the two businesses based on the strength of their community ranking, media sentiment, analyst recommendations, profitability, valuation, institutional ownership, dividends, risk and earnings.
Viant Technology has a beta of 0.69, meaning that its stock price is 31% less volatile than the S&P 500. Comparatively, Dada Nexus has a beta of 1.46, meaning that its stock price is 46% more volatile than the S&P 500.
11.4% of Viant Technology shares are held by institutional investors. Comparatively, 59.3% of Dada Nexus shares are held by institutional investors. 28.8% of Viant Technology shares are held by company insiders. Comparatively, 8.5% of Dada Nexus shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
In the previous week, Dada Nexus had 2 more articles in the media than Viant Technology. MarketBeat recorded 5 mentions for Dada Nexus and 3 mentions for Viant Technology. Dada Nexus' average media sentiment score of 0.92 beat Viant Technology's score of 0.65 indicating that Viant Technology is being referred to more favorably in the media.
Viant Technology received 16 more outperform votes than Dada Nexus when rated by MarketBeat users. Likewise, 64.00% of users gave Viant Technology an outperform vote while only 52.46% of users gave Dada Nexus an outperform vote.
Viant Technology has higher earnings, but lower revenue than Dada Nexus. Viant Technology is trading at a lower price-to-earnings ratio than Dada Nexus, indicating that it is currently the more affordable of the two stocks.
Viant Technology presently has a consensus target price of $10.83, suggesting a potential upside of 24.52%. Dada Nexus has a consensus target price of $4.85, suggesting a potential upside of 158.21%. Given Viant Technology's higher possible upside, analysts clearly believe Dada Nexus is more favorable than Viant Technology.
Viant Technology has a net margin of -0.81% compared to Viant Technology's net margin of -22.62%. Dada Nexus' return on equity of -6.41% beat Viant Technology's return on equity.
Summary
Viant Technology beats Dada Nexus on 12 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding DADA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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