FORR vs. SOHU, KODK, AMSC, FARO, UIS, NVEC, MIXT, BLZE, AMSWA, and ZH
Should you be buying Forrester Research stock or one of its competitors? The main competitors of Forrester Research include Sohu.com (SOHU), Eastman Kodak (KODK), American Superconductor (AMSC), FARO Technologies (FARO), Unisys (UIS), NVE (NVEC), MiX Telematics (MIXT), Backblaze (BLZE), American Software (AMSWA), and Zhihu (ZH). These companies are all part of the "computer and technology" sector.
Sohu.com (NASDAQ:SOHU) and Forrester Research (NASDAQ:FORR) are both small-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, media sentiment, community ranking, valuation, institutional ownership, earnings, profitability, risk and analyst recommendations.
Forrester Research has a net margin of 0.10% compared to Forrester Research's net margin of -5.06%. Sohu.com's return on equity of 9.26% beat Forrester Research's return on equity.
In the previous week, Forrester Research had 27 more articles in the media than Sohu.com. MarketBeat recorded 28 mentions for Forrester Research and 1 mentions for Sohu.com. Forrester Research's average media sentiment score of 0.47 beat Sohu.com's score of 0.08 indicating that Sohu.com is being referred to more favorably in the media.
Sohu.com presently has a consensus price target of $20.00, indicating a potential upside of 67.22%. Forrester Research has a consensus price target of $37.00, indicating a potential upside of 103.41%. Given Sohu.com's higher probable upside, analysts plainly believe Forrester Research is more favorable than Sohu.com.
Forrester Research received 120 more outperform votes than Sohu.com when rated by MarketBeat users. Likewise, 59.67% of users gave Forrester Research an outperform vote while only 46.67% of users gave Sohu.com an outperform vote.
Forrester Research has lower revenue, but higher earnings than Sohu.com. Sohu.com is trading at a lower price-to-earnings ratio than Forrester Research, indicating that it is currently the more affordable of the two stocks.
33.0% of Sohu.com shares are owned by institutional investors. Comparatively, 55.2% of Forrester Research shares are owned by institutional investors. 21.1% of Sohu.com shares are owned by company insiders. Comparatively, 39.2% of Forrester Research shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Sohu.com has a beta of 1.28, meaning that its stock price is 28% more volatile than the S&P 500. Comparatively, Forrester Research has a beta of 0.94, meaning that its stock price is 6% less volatile than the S&P 500.
Summary
Forrester Research beats Sohu.com on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding FORR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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