Kura Sushi USA (KRUS) Competitors

RCI Hospitality (NASDAQ:RICK) and Kura Sushi USA (NASDAQ:KRUS) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, dividends, profitability, earnings, community ranking, valuation, institutional ownership, analyst recommendations and media sentiment.

Does the MarketBeat Community prefer RICK or KRUS?

RCI Hospitality received 188 more outperform votes than Kura Sushi USA when rated by MarketBeat users. Likewise, 65.07% of users gave RCI Hospitality an outperform vote while only 60.87% of users gave Kura Sushi USA an outperform vote.

Company	Underperform	Outperform
RCI Hospitality	Outperform Votes 272 65.07%	Underperform Votes 146 34.93%
Kura Sushi USA	Outperform Votes 84 60.87%	Underperform Votes 54 39.13%

Do institutionals and insiders hold more shares of RICK or KRUS?

53.8% of RCI Hospitality shares are held by institutional investors. Comparatively, 65.5% of Kura Sushi USA shares are held by institutional investors. 9.0% of RCI Hospitality shares are held by insiders. Comparatively, 1.6% of Kura Sushi USA shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Is RICK or KRUS more profitable?

RCI Hospitality has a net margin of 1.67% compared to Kura Sushi USA's net margin of -0.30%. RCI Hospitality's return on equity of 1.76% beat Kura Sushi USA's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
RCI Hospitality	1.67%	1.76%	0.81%
Kura Sushi USA	-0.30%	-0.07%	-0.04%

Do analysts prefer RICK or KRUS?

RCI Hospitality currently has a consensus price target of $98.00, suggesting a potential upside of 125.70%. Kura Sushi USA has a consensus price target of $73.63, suggesting a potential downside of 26.24%. Given RCI Hospitality's stronger consensus rating and higher possible upside, analysts plainly believe RCI Hospitality is more favorable than Kura Sushi USA.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RCI Hospitality	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Kura Sushi USA	0 Sell rating(s)	4 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.56

Does the media prefer RICK or KRUS?

In the previous week, Kura Sushi USA had 14 more articles in the media than RCI Hospitality. MarketBeat recorded 15 mentions for Kura Sushi USA and 1 mentions for RCI Hospitality. RCI Hospitality's average media sentiment score of 0.93 beat Kura Sushi USA's score of 0.87 indicating that RCI Hospitality is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
RCI Hospitality	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Kura Sushi USA	3 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more risk & volatility, RICK or KRUS?

RCI Hospitality has a beta of 1.55, meaning that its share price is 55% more volatile than the S&P 500. Comparatively, Kura Sushi USA has a beta of 1.89, meaning that its share price is 89% more volatile than the S&P 500.

Which has higher valuation & earnings, RICK or KRUS?

RCI Hospitality has higher revenue and earnings than Kura Sushi USA. Kura Sushi USA is trading at a lower price-to-earnings ratio than RCI Hospitality, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RCI Hospitality	$297.62M	1.31	$29.25M	$0.52	83.50
Kura Sushi USA	$226.78M	4.95	$1.50M	-$0.07	-1,426.00

Summary

RCI Hospitality beats Kura Sushi USA on 13 of the 18 factors compared between the two stocks.