PRPL vs. TDUP, HFFG, PLIN, CDZI, VFF, MAMA, HOFT, FLXS, FREE, and ALCO
Should you be buying Purple Innovation stock or one of its competitors? The main competitors of Purple Innovation include ThredUp (TDUP), HF Foods Group (HFFG), China Xiangtai Food (PLIN), Cadiz (CDZI), Village Farms International (VFF), Mama's Creations (MAMA), Hooker Furnishings (HOFT), Flexsteel Industries (FLXS), Whole Earth Brands (FREE), and Alico (ALCO).
Purple Innovation (NASDAQ:PRPL) and ThredUp (NASDAQ:TDUP) are both small-cap consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their community ranking, earnings, profitability, media sentiment, valuation, risk, dividends, analyst recommendations and institutional ownership.
In the previous week, ThredUp had 2 more articles in the media than Purple Innovation. MarketBeat recorded 6 mentions for ThredUp and 4 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 1.20 beat ThredUp's score of 0.12 indicating that Purple Innovation is being referred to more favorably in the media.
ThredUp has a net margin of -22.12% compared to Purple Innovation's net margin of -22.31%. Purple Innovation's return on equity of -42.60% beat ThredUp's return on equity.
ThredUp has lower revenue, but higher earnings than Purple Innovation. ThredUp is trading at a lower price-to-earnings ratio than Purple Innovation, indicating that it is currently the more affordable of the two stocks.
88.4% of Purple Innovation shares are owned by institutional investors. Comparatively, 89.1% of ThredUp shares are owned by institutional investors. 48.3% of Purple Innovation shares are owned by company insiders. Comparatively, 34.4% of ThredUp shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Purple Innovation received 245 more outperform votes than ThredUp when rated by MarketBeat users. Likewise, 67.65% of users gave Purple Innovation an outperform vote while only 57.78% of users gave ThredUp an outperform vote.
Purple Innovation currently has a consensus target price of $3.95, suggesting a potential upside of 154.84%. ThredUp has a consensus target price of $3.67, suggesting a potential upside of 121.55%. Given Purple Innovation's stronger consensus rating and higher possible upside, analysts clearly believe Purple Innovation is more favorable than ThredUp.
Purple Innovation has a beta of 1.96, indicating that its share price is 96% more volatile than the S&P 500. Comparatively, ThredUp has a beta of 0.71, indicating that its share price is 29% less volatile than the S&P 500.
Summary
Purple Innovation beats ThredUp on 12 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding PRPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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