RCKY vs. HOFT, FLXS, ESCA, EVC, QSG, TSQ, KNDI, FLL, LCUT, and VIRC
Should you be buying Rocky Brands stock or one of its competitors? The main competitors of Rocky Brands include Hooker Furnishings (HOFT), Flexsteel Industries (FLXS), Escalade (ESCA), Entravision Communications (EVC), QuantaSing Group (QSG), Townsquare Media (TSQ), Kandi Technologies Group (KNDI), Full House Resorts (FLL), Lifetime Brands (LCUT), and Virco Mfg. (VIRC). These companies are all part of the "consumer discretionary" sector.
Rocky Brands (NASDAQ:RCKY) and Hooker Furnishings (NASDAQ:HOFT) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, community ranking, analyst recommendations, profitability, media sentiment, valuation, institutional ownership, earnings and dividends.
Rocky Brands pays an annual dividend of $0.62 per share and has a dividend yield of 1.8%. Hooker Furnishings pays an annual dividend of $0.92 per share and has a dividend yield of 5.2%. Rocky Brands pays out 34.3% of its earnings in the form of a dividend. Hooker Furnishings pays out 101.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.
75.1% of Rocky Brands shares are held by institutional investors. Comparatively, 73.6% of Hooker Furnishings shares are held by institutional investors. 8.2% of Rocky Brands shares are held by company insiders. Comparatively, 1.9% of Hooker Furnishings shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
In the previous week, Rocky Brands had 19 more articles in the media than Hooker Furnishings. MarketBeat recorded 19 mentions for Rocky Brands and 0 mentions for Hooker Furnishings. Rocky Brands' average media sentiment score of 0.39 beat Hooker Furnishings' score of 0.00 indicating that Rocky Brands is being referred to more favorably in the media.
Rocky Brands currently has a consensus target price of $28.00, indicating a potential downside of 20.25%. Given Rocky Brands' higher possible upside, equities analysts clearly believe Rocky Brands is more favorable than Hooker Furnishings.
Rocky Brands has a beta of 1.97, meaning that its stock price is 97% more volatile than the S&P 500. Comparatively, Hooker Furnishings has a beta of 1.13, meaning that its stock price is 13% more volatile than the S&P 500.
Rocky Brands has a net margin of 2.88% compared to Hooker Furnishings' net margin of 2.28%. Rocky Brands' return on equity of 8.49% beat Hooker Furnishings' return on equity.
Rocky Brands has higher revenue and earnings than Hooker Furnishings. Hooker Furnishings is trading at a lower price-to-earnings ratio than Rocky Brands, indicating that it is currently the more affordable of the two stocks.
Rocky Brands received 28 more outperform votes than Hooker Furnishings when rated by MarketBeat users. However, 57.61% of users gave Hooker Furnishings an outperform vote while only 55.56% of users gave Rocky Brands an outperform vote.
Summary
Rocky Brands beats Hooker Furnishings on 16 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding RCKY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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