SONO vs. VZIO, CABO, CMPR, MBC, CNK, SIX, VSTO, FUN, PTVE, and ATGE
Should you be buying Sonos stock or one of its competitors? The main competitors of Sonos include VIZIO (VZIO), Cable One (CABO), Cimpress (CMPR), MasterBrand (MBC), Cinemark (CNK), Six Flags Entertainment (SIX), Vista Outdoor (VSTO), Cedar Fair (FUN), Pactiv Evergreen (PTVE), and Adtalem Global Education (ATGE). These companies are all part of the "consumer discretionary" sector.
VIZIO (NYSE:VZIO) and Sonos (NASDAQ:SONO) are both mid-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, media sentiment, earnings, community ranking, institutional ownership, risk, profitability and valuation.
VIZIO currently has a consensus price target of $10.77, indicating a potential upside of 2.84%. Sonos has a consensus price target of $21.00, indicating a potential upside of 21.25%. Given VIZIO's stronger consensus rating and higher probable upside, analysts plainly believe Sonos is more favorable than VIZIO.
VIZIO has a beta of 2.08, meaning that its stock price is 108% more volatile than the S&P 500. Comparatively, Sonos has a beta of 2, meaning that its stock price is 100% more volatile than the S&P 500.
VIZIO has a net margin of 1.00% compared to VIZIO's net margin of -2.82%. Sonos' return on equity of 3.91% beat VIZIO's return on equity.
66.2% of VIZIO shares are owned by institutional investors. Comparatively, 85.8% of Sonos shares are owned by institutional investors. 45.1% of VIZIO shares are owned by insiders. Comparatively, 3.3% of Sonos shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Sonos received 252 more outperform votes than VIZIO when rated by MarketBeat users. Likewise, 69.47% of users gave Sonos an outperform vote while only 46.84% of users gave VIZIO an outperform vote.
VIZIO has higher revenue and earnings than Sonos. Sonos is trading at a lower price-to-earnings ratio than VIZIO, indicating that it is currently the more affordable of the two stocks.
In the previous week, Sonos had 19 more articles in the media than VIZIO. MarketBeat recorded 28 mentions for Sonos and 9 mentions for VIZIO. VIZIO's average media sentiment score of -0.01 beat Sonos' score of -0.11 indicating that Sonos is being referred to more favorably in the news media.
Summary
VIZIO and Sonos tied by winning 9 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SONO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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